1-888-601-9980
PolicyAdvisor
Editorial Guidelines
Bringing clarity and confidence to every financial decision Canadians make through expert guidance, transparency, and trust.
Our content is research-driven, fact-checked, and focused on our readers’ best interests, with a clear, independent, and customer-first approach.
We understand that insurance decisions can feel overwhelming, but they’re also some of the most important choices you’ll make for your future and your family. That’s why we’re dedicated to delivering content that’s accurate, transparent, and genuinely helpful.
Everything we publish is written and reviewed with you in mind. Whatever phase of life you are in, whether you’re a new parent, a business owner, or simply looking to understand your coverage better, our goal is to make insurance easier to understand.
How we approach content
We bridge the gap between complex insurance details and real-life financial decisions—empowering you to make confident, well-informed choices.
Every article is developed by licensed insurance professionals with deep industry knowledge and undergoes multiple layers of editorial review to ensure accuracy, clarity, and credibility.
As insurance offerings and consumer needs evolve, we regularly reassess and update our content to maintain relevance and accuracy.
Our editorial standards
We’re independent
Our editorial recommendations are entirely independent and never influenced by insurer relationships or advertising partnerships. If compensation is involved in featuring a product, we clearly disclose it in the content.
Our recommendations are based solely on objective analysis and what best serves your needs.
We’re experienced
Our content is authored by licensed Canadian insurance advisors and subject matter experts, drawing on firsthand experience and insights from thousands of client interactions.
To ensure comprehensive research, we supplement our internal expertise with reputable third-party sources, including industry reports and publications, regulatory government data, and independent research.
We fact-check and update
We proactively monitor and review all content to ensure it remains current with regulatory updates, product changes, and industry trends. When necessary, updates are made promptly and transparently.
Outdated articles are either revised or responsibly retired, redirecting to updated resources where appropriate. Each article includes a visible publication date, so readers can verify that it is up to date.
Our writing process
Each piece of content undergoes a rigorous editorial workflow, designed to uphold our high standards of factual integrity, readability, and consumer relevance.
- Authored by licensed insurance advisors with subject matter expertise
- Reviewed and edited by our in-house editorial team for clarity, compliance, and accuracy
- Undergoes final review by senior insurance leadership, such as our founder or senior-most advisors
- Regularly updated to reflect the latest industry developments and regulatory standards
We incorporate proprietary platform data, including anonymized quote activity and application trends, to highlight real-time shifts in consumer insurance preferences across Canada.
Where we get our information
Every piece of content we publish is grounded in credible, high-quality sources that reflect both deep industry expertise and up-to-date market insights.
Our commitment to accuracy and relevance means we rely on a range of trusted sources to support the guidance we provide to Canadian consumers.
- Internal data from our team of licensed advisors
- Research from actuarial publications and journals, including reports fromthe Canadian Institute of Actuaries & Society of Actuaries
- Expert insights and publications from certified financial planners, insurance specialists, and third-party analysts
- Official websites of our insurance partners, which are the leading insurance providers in Canada
- Authoritative government sources for data, such as the Canadian Life and Health Insurance Association (CLHIA) and Statistics Canada
Found a mistake?
While we strive for the highest level of accuracy in our content, we welcome constructive feedback. If you notice something needs to be reviewed or believe a topic could be clarified further, please reach out to us at hello@policyadvisor.com.
Frequently asked questions
How does PolicyAdvisor make money?
PolicyAdvisor earns revenue when a customer purchases an insurance policy through our platform. This compensation does not influence which products we recommend. Our editorial and comparison content is fully independent.
Does PolicyAdvisor offer personalized financial or legal advice?
No, PolicyAdvisor does not provide customized financial, legal, or tax advice. Our content is intended for general educational purposes. Every individual’s situation is different, and we always recommend consulting with a licensed advisor or qualified professional before making any final decisions about insurance or financial products.
Are the insurance prices on PolicyAdvisor accurate and fair?
Yes. The quotes shown on PolicyAdvisor are the exact same prices you would receive if you went directly through an insurance provider or spoke to a licensed broker. Insurance rates in Canada are regulated, so you won’t pay more (or less) by using our platform.
Is PolicyAdvisor affiliated with the government?
No, PolicyAdvisor is a privately owned Canadian digital insurance platform. We are not affiliated with any government agency or public insurance program. However, we may reference government resources or regulatory information to ensure content accuracy.
Can I trust the information on PolicyAdvisor?
Absolutely. All of our content goes through a thorough editorial process that includes research, expert input, and review by licensed insurance professionals. We update our content regularly to ensure it reflects the latest changes in the industry, and we welcome reader feedback to improve further.
What is PolicyAdvisor, and how does it work?
PolicyAdvisor is a modern online life insurance brokerage that helps Canadians find the best rates for term life, critical illness, disability, and mortgage protection insurance. We’re transforming the outdated insurance process by making it faster, easier, and fully digital.
With just a few clicks, you can compare quotes from over 30 top Canadian insurers, get expert advice, and apply for coverage, all from your phone, tablet, or computer.
How is PolicyAdvisor different from other life insurance agents?
Unlike traditional agents, we give you more choice. PolicyAdvisor works with over 30 Canadian life insurance companies, so you’re not limited to a single provider.
We’re also fully independent, our advisors recommend what’s best for you, not what earns the highest commission. And because everything happens online, you skip the paperwork and in-person meetings without missing out on expert guidance.
With just a few clicks, you can compare quotes from over 30 top Canadian insurers, get expert advice, and apply for coverage, all from your phone, tablet, or computer.
How is PolicyAdvisor better than other online life insurance brokers?
Unlike traditional agents, we give you more choice. PolicyAdvisor works with over 30 Canadian life insurance companies, so you’re not limited to a single provider.
Most online brokers collect your information and pass it along to someone else. We don’t. PolicyAdvisor handles everything in-house, from comparing quotes to helping you apply. Our licensed advisors work with you directly to find the right coverage, and we’re your broker of record for the life of the policy. We also offer custom illustrations that show how your policy performs over time, so you can make confident decisions.
With just a few clicks, you can compare quotes from over 30 top Canadian insurers, get expert advice, and apply for coverage, all from your phone, tablet, or computer.
Who does PolicyAdvisor work with?
Unlike traditional agents, we give you more choice. PolicyAdvisor works with over 30 Canadian life insurance companies, so you’re not limited to a single provider.
Most online brokers collect your information and pass it along to someone else. We don’t.
We’ve partnered with 30+ of Canada’s most trusted life insurance providers, including Manulife, Sun Life, Canada Life, Desjardins, iA, RBC, BMO, and more. These companies offer a wide range of policies from affordable term insurance to comprehensive permanent coverage, and we compare them side by side so you don’t have to.
With just a few clicks, you can compare quotes from over 30 top Canadian insurers, get expert advice, and apply for coverage, all from your phone, tablet, or computer.
Get trusted insurance assistance!
Getting insurance is one of the biggest decisions of your life, so it makes sense that you want to be sure. Schedule a call with our licensed advisors to get all the answers to your questions before you get started.
