Best Life Insurance Broker in Canada

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What is a best life insurance broker?

Unlike an insurance agent, that works on behalf of insurance companies, an insurance broker works FOR YOU.

Navigating the ins and outs of life insurance can be difficult. Working with an insurance broker like PolicyAdvisor can make life insurance easy and speed up the experience. An insurance broker works on behalf of their client – the insurance applicant – to find them the best possible insurance policy for their needs.

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PolicyAdvisor is one of Canada’s top insurance brokers. Reviews from all over the web confirm our commitment to making insurance accessible to all Canadians and to provide you with the absolute best customer experience while comparing and applying for your insurance policy.

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Why use a life insurance broker versus a life insurance agent?

Insurance brokers are professionals who represent the customer and search for the best possible insurance policy according to their needs. They’ll work closely with clients to research optimal coverage options, as well as go through the insurance quoting process. Insurance agents often serve the insurance companies’ best interest, while brokers are more focused on keeping the customer happy by identifying specific needs for their policies.

Unlike agents, insurance brokers don’t work for the insurance company themselves, thus they don’t have the power to manage your insurance claims. While they cannot manage claims, when you purchase your insurance through a broker they can give you professional advice, help you figure out an optimal price point, as well as determine what sort of options (like riders or deductibles) apply to your policy, and lastly present you quotes from MULTIPLE insurance companies.

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Are all life insurance brokers the same?

While some insurance brokers are going to seem more beneficial than others, many Canadians are choosing to work with digital insurance brokers. This is especially prominent given restrictions on in-person meetings and places of business due to COVID-19.

Digital life insurance brokers like PolicyAdvisor give you a chance to get life insurance quotes from multiple companies without leaving the comfort of your home (not to mention critical illness insurance, disability insurance, mortgage protection, and more). Digital brokers can generate and provide insurance quotes much faster and the ability to apply online is something that most people would favour over the traditional insurance buying experience of years past.

Reasons to consider a digital broker like PolicyAdvisor

More choice
Digital brokerages like PolicyAdvisor matches you with coverage options from more than 20 Canadian insurance companies

Speed

You can compare quotes instantaneously instead of waiting for multiple brokers or agents to get back to you

Unbiased advice

The advisors at PolicyAdvisor don’t work on commission and are dedicated to finding you the best insurance policy you can afford.

The importance of insurance brokers

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When you decide to work with an insurance brokerage, you don’t have to worry about feeling limited – you can purchase insurance products and get insurance quotes from multiple companies, as opposed to just one. They’re going to point you in the right direction and help you find the best policy possible.

Having access to insurance brokers is advantageous for most people. Without them, not only would you be limited in regards to your policy options, but also which companies you’re able to receive insurance quotes from.

Versatility is an obvious selling point for insurance brokers, so if you’re looking for a more “personal approach” to your insurance, using a broker is the most optimal solution. An insurance broker will provide you with an unbiased opinion on the policy being provided by any insurance company, as they don’t work for a single, specific carrier.

Insurance brokers are also more likely to support you when compared to an agent. If you’re not satisfied with the product and want to switch your insurance company, an insurance agent will go to great lengths to persuade you from leaving their company. Whereas, in the same circumstances, an insurance broker will be able to assist you in finding a better solution at a different company.

For true flexibility and the ability to see all of your options before committing to a policy, purchasing insurance products through a broker is ideal.

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Disclosures:

Issuance of coverage is subject to underwriting by the respective insurance company. Any premium quotes displayed are non-binding and are subject to final approval by respective insurance companies. Final prices may vary as underwriting takes into account several factors including, age, gender, smoking status, status of health, lifestyle, etc.

Potential savings calculated using the average difference in premium between the highest and lowest term life quotes shown based on publicly available rates displayed on the website. Savings may vary by chosen policy term, coverage amount, health status, and lifestyle choices.