Your source for data driven advice on insurance and personal finance.

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Privacy Policy


Welcome to PolicyAdvisor Brokerage Inc. (“PolicyAdvisor”, “we”, “us” and/or “our” as used in this Privacy Policy). We along with our parent company and/or affiliates own and operate the website (the “Site”and/or “PolicyAdvisor”), which offers online insurance brokerage, insurance quote comparison, insurance advisory and other related services (the “Services”). We and our affiliates take your privacy seriously. This Privacy Statement describes our information processing practices in relation to you and your personal data as well as the types of information we, may collect when you visit our Site as well as our practice for using, maintaining, storing, and disclosing information you provide to us, including Personally Identifiable Information (“PII”). Please take a moment to familiarize yourself with this Privacy Policy before using our Services. By continuing to use the Site, you agree to this Privacy Policy and the collection, use, disclosure, and storage of your personal information as described by this Privacy Policy. If you do not agree to this Privacy Policy or Terms of Service, please do not use our Services or any information contained herein.

This Privacy Policy may be revised at any time to reflect changes in our business operations or legal requirements. The date on which the latest update was made is indicated at the bottom of this document. Any updates will be effective 24 hours after their initial posting. We will make immediate updates in order to comply with legal requirements. If any modification is unacceptable to you, you shall cease using this Site. Your continued use of the Site signifies your acceptance of any changes.

Information we collect

We may collect the following two types of information through the Site and through provision of our Services: PII and Non-Personal Information (“NPI”). This Privacy Policy does not extend to the collection, use, storage or disclosure of information that is publicly available, such as names, addresses, telephone numbers and electronic address, or when listed in a directory or made available through directory assistance.

Information you share with us

At PolicyAdvisor, our work centers on understanding our client’s unique insurance situations and needs. A critical part of this process is collecting information from users of this Site. Generally, to view much of the content on our Site, you may not have to register or provide your PII. However, in certain sections of the Site and in some cases, when you use our Services, we may invite you to view quotes or quote-related information, assess your insurance needs, complete an online application, or participate in a user survey or blog. In accessing such Services, you may be disclosing some PII. The PII we collect, and the extent to which we use it, will vary depending on the Service involved or requested by you.

For instance, if you choose to obtain a preliminary quote using the insurance quoting tool(s) on our site, you will need to provide us with demographic information such as your gender, date of birth, postal code, smoking status, mortgage information, and whether or not you are a Canadian citizen/resident. We will use this information to generate a preliminary quote for you. You will have the option to proceed further by providing additional PII such as your height, weight, tobacco usage, certain medical and driving history, certain family medical history, alcohol and drug abuse history that allow us to refine the preliminary quote suggested for you. We invite you to sign up to an account by providing additional PII such as your name, email address and phone number whereby you can save, view, and retrieve your quote information. We use your phone and email information to  contact you with regards your requested quote information and to offer to answer any of our questions related to your quote. Your email address allows you to sign back to your account to view and retrieve your saved quotes. After signing up, you will be presented with insurance product detail and/or insurance product comparison options and/or insurance pricing guidance. In cases where product comparison options are not available, we will invite you to contact us or our representatives to help you with your unique needs. Should you decide to start an application for a particular policy, you may be asked for more information on our Site including marital status, physical address, certain employment and financial information, current insurance ownership and certain questions. We may also collect information from you during your subsequent use of our Site, or when we communicate with you via telephone, e-mail or other means. Should you decide to proceed by requesting us to submit an application on your behalf to an insurance carrier, you may also be asked for additional information on the insurer’s electronic applications or website or on their behalf by our insurance brokers, insurance brokers that work with us and/or insurance company representatives. This is used to complete the insurance application that you authorize us to be sent to the insurance carrier.

If you choose to use our Site for an insurance needs assessment (“Insurance Checkup”), you may be asked to provide details such as, but not limited to, name, email address, age, postal code, whether you rent or own a home, whether you have an investment property, whether you have a mortgage, own or lease a vehicle, your marital status, whether you have children or pets, employment status, annual income range for you and your household, and some details about your present insurance coverage. This helps us identify your coverage risks and gaps over various life stages and lifestyle choices and recommend the appropriate products and coverage you may need to protect yourself.

You may also choose to use our website for calculating the appropriate amount of insurance coverage required for (or that you may be eligible for) your different insurance needs such as life insurance and critical illness insurance, mortgage insurance, or disability insurance. In this case, you may be asked for information such as your occupation, annual income, your outstanding debts, number of children, your estimates of your and family’s future spending needs, your existing insurance coverage, how many hours you work, how long have you been with your existing employer, etc.

We may also collect additional PII that you voluntarily include in your postings or transmit through your communications to us. In certain cases, other users may also be able to view who has posted certain content or document.

Information we collect about you from Third Parties

From time to time, we may obtain information about you from third-party sources such as public databases, social media platforms, third party data providers, and our joint marketing partners. Examples of such information we receive from third party sources include demographic information (such as age and gender), device information (such as IP addresses, browser type, operating system, domain names, access times, operating system, cookie information, referring website addresses, Internet Service Provider, files viewed on our site, e.g. HTML pages, graphics, etc), and/or clickstream data), location (such as city and province), and online behavioral data (such as information about use of social media websites, page view information and search results and links). Anonymized or aggregated information is Non-Personal Information (“NPI”), and we may use such information in a number of ways, including internal analysis, analytics and research. We use this information alone or in conjunction with other information (including PII) we collect, to enhance our ability to provide relevant products, marketing, content and services, and administer the site.

Similar to other technology platforms and services, we may use cookies (small piece of code that are stored by your web browser), that enable our Site to track the users’ previous activity, when they return to our Site. A cookie is set in order to identify you and personalize the Site information for you. Cookies do not store any of the PII that you provided to us; they are simply identifiers. You may delete cookie files from your own hard drive at any time. However, cookies may be necessary to provide access to some features of the Site.

We may also use pixel tags (small graphic files that are also known as web beacons) that allow us to count visitors who have accessed a webpage). A pixel tag can collect information such as the Internet Protocol (“IP”) address of the computer that downloaded the page on which the tag appears; the URL of the page on which the pixel tag appears; the time the page containing the pixel tag was viewed; the type of browser that fetched the pixel tag; and the identification number of any cookie on the computer previously placed by that server. These tools do not identify you personally and allow us to track and analyze aggregated usage data about our Site. You cannot remove or block web beacons, but you can remove or block cookies with which they work to block the collection of information about your user activity.

We also use third-party tracking technology such as Google Analytics to help analyze use of our website. This analytical tool collects standard internet log information and visitor behavior information in an anonymous form. The information generated by the cookie about your use of the Website (including your IP address) is transmitted to Google. This information is then used to evaluate visitors’ use of the Website and to compile statistical reports on website activity for this Site. To opt out of being tracked by Google Analytics across all websites, visit Google’s opt out page

We may use Mailchimp and similar email platforms for sending marketing and transaction emails. these services may collect information. These services use cookies and other tracking technologies to collect some information about your device and interaction with an email. When you interact with an email campaign that you receive, these services collect information about the device and applications you use to access emails sent through their Services, such as your IP address, your operating system, your browser ID, and other information about your system and connection. These services collect usage data about you whenever you interact with emails sent through these Services, which may include dates and times you access emails and your browsing activities (such as what pages are viewed). These services also collect information regarding the performance of the Services, including metrics related to the deliverability of emails and other electronic communications sent through the Services. This information is used to improve the content and operation of the Services, and facilitate research and analysis of these Services. For further details, please see Mailchimp’s privacy policy by clicking on this link.

We use an application called Hotjar  that helps us better understand our users experience and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device’s IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link. You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

We also use Heap Analytics, a web analysis service provided by Heap Inc. Heap uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. For more information on the privacy practices of Heap, please visit the Heap Analytics Privacy Statement at

We will not (and will not knowingly allow any third party) to use the statistical analytics tool to track or to collect any personally identifiable information of visitors to our site. We will not associate any data gathered from this site with any personally identifying information from any source as part of our use of the Google statistical analytics tool. Google will not associate your IP address with any other data held by Google.

We may share NPI with third parties to improve our services in an anonymized or aggregated form that is designed to prevent anyone from identifying you. We reserve the right to keep NPI indefinitely.

How We Use the Information We Collect

We collect, use, store and disclose PII only for reasonable, business-related purposes, and in accordance with this Privacy Policy. If you decide to provide your PII to us, we will use that information to fulfill your requests to us, including in assessing your insurance needs, identifying quote information and appropriate insurance products and / or processing your insurance application or for such other purposes as you may initiate or request from us.

Your PII may also be used for, but not limited to, the following purposes:

  • Deliver and enhance the services of insurance quotes comparison, insurance advisory, brokerage and overall customer service
  • Pass to insurance companies information for complete application for use for underwriting, providing accurate quotes and insurance policies
  • Customize the service experience based on your geographical location, needs and interests
  • Help the support team and brokers respond to your needs / questions better
  • Communicate with you to send you information including:
    • Transactional Notifications: We provide notifications for certain activities relating to your use of our Services, despite your indicated email/phone preferences, for example creating an account, setting/changing your password, selecting insurance quotes, completing an online insurance application, or to provide you any updates on your ongoing quotes and applications. We may send you an access code to your mobile number registered with us to help you complete certain actions like login, change password, reset a forgotten password, etc.
    • Marketing Communications: We may share with you articles, news, blogs, reports, surveys, survey findings, offers regarding financial and consumer products purchased through our site or those that may appear to be of interest to you, that we offer and from partners with whom we have entered into a joint marketing agreement. The marketing information shared may be in the form of a periodic newsletter sent over email or a specific promotion sent over SMS / Text Messages.
  • Create statistical and anonymised reports, analysis and predictive models, rules and insights using aggregated information about you and other customers
  • For any other purpose to which you may consent
  • We use Text Message / SMS service provider Twillio for sending you SMS/Text Messages, including to authenticate you: when you attempt to set a password to your account, request to reset your password, or choose to login by requesting a one-time access code. For such purposes, we may share your registered phone number with them to enable this service. For more information on the privacy practices of Twillio, please visit the Twillio’s Privacy Statement at
  • When you sign up to an account with us, we request you to set a password to your account. When you attempt to set your password to your account for the first time or request for a password reset, we will send you a one-time access code through an SMS message to confirm your identity. The access code will be sent to the phone number you used at the time of Signing Up. You can also choose to log in to your account by requesting a one-time access code which will be sent to your phone number through an SMS. The SMS you receive will contain a code that you can then use to set or reset your password or log in to your account.
  • You can cancel the SMS service at any time. Just text “STOP” to the short code. After you send the SMS message “STOP” to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just reply START to this message and we will start sending SMS messages to you again. If at any time you forget what keywords are supported, just text “HELP” to the short code. After you send the SMS message “HELP” to us, we will respond with instructions on how to unsubscribe.

By signing up to your account and/or by submitting your contact information, you are consenting to be contacted by us or one of our representatives or affiliates by telephone, text message, email, fax, telephone or any means. We may use your e-mail address, phone number or other PII (a) to contact you for administrative purposes such as customer service, (b) to address intellectual property, right of privacy or defamation issues related to content you have posted on the Services, and/or (c) to send you promotional materials, offers, and/or messages related to our Services and the activities of third parties we work with.

You may withdraw your consent to our collection, use and disclosure of personal information at any time, subject to contractual and legal restrictions and reasonable notice. However, if you withdraw your consent, certain functionality of the Site may not be available to you and we may not be able to provide you with certain Services.

Generally, you can opt-out of receiving promotional communications, through links provided in the messages, or by contacting us directly at

We also collect statistics about use of the Services purchased through the Site. This information will be kept confidential, however, aggregate statistics that do not personally identify an individual will be kept by us and such aggregate statistics may be made available to other members or third parties.

How We Share Your Information

We may share, from time to time, and as detailed below, certain PII and NPI with selected partners in order to deliver the types of products and services you see on our Site.

We may share most/all of the PII we collect, as described above, with:

  • Insurance carriers for obtaining quotes, submitting and processing insurance applications
  • Managing General Agents (MGAs) for ensuring completeness of application and passing completed application to the insurance carriers
  • Third party agents, brokers, insurers, and others including third party quoting tool providers who help us offer products and our services to you;
  • Service providers and business partners in order to perform standard business functions on our behalf including those related to hosting or developing and maintaining website functionality, conducting research and data analysis for us, and providing marketing, communication or other promotional assistance;
  • Reinsurance companies, and insurance support organizations, such as consumer reporting agencies;
  • To the extent permitted by law, or required by law, in connection with a court order, summons, or subpoena, or when we reasonably believe it is necessary or appropriate to investigate, prevent, or take action regarding illegal activities, suspected fraud (including identity theft), situations involving potential threats to the physical safety of any person, or suspected violations of our Terms of Service or customer agreements;
  • Other financial institutions with whom we may jointly market products, if permitted in your province;
  • With corporate affiliates including any of our parent companies, subsidiaries, joint ventures, or other companies under common control with us;
  • With counterparties in the course of a corporate sale, merger, reorganization, sale of assets, dissolution, or similar event, some or all of the Information may be part of the transferred assets;
  • Except as described herein or disclosed to you at the time you provide your personal information, we will not share your personal information with any third party marketer without your specific consent. However, we may share non-identifiable information, such as aggregate data and Usage Information, as described below, with third parties;
  • Please note that any personal information consisting of medical or health information is only shared with third parties to perform business, professional or insurance functions on our behalf or as authorized by us.
  • Any information you submit in the insurance quote process may be shared with a third party provider. Accordingly, your PII will be treated in accordance with the privacy policy of the applicable third party insurance provider, and we shall not be responsible for how any third party provider or vendor treats your PII, or for the compliance by any third party provider or vendor with the applicable laws, including CASL (as defined below).

When does my information get sent to an insurance company?

We do not send any information to an insurance company until you authorize us or any of our third party partners to begin the application process.

What Insurance Companies Do With Your Data

The insurance companies will use your PII for their proprietary underwriting purposes to determine your risk categorization for the specific insurance product you are applying for. This PII may be used for, but is not limited to, requesting medical records, financial records, credit records, driving records, or other third party documents during the underwriting process. Premium pricing displayed on the Site are based on basic underwriting guidelines only. The insurance company uses your PII to determine the final premium price for your policy and your risk categorization.

Consent to Processing and Transfer of Information

In certain circumstances, unless prohibited by applicable privacy legislation, Personal Information may also be accessed, transferred and stored outside of Canada to the Site’s contractors, service providers and affiliates. Where Personally Identifiable Information is accessed, transferred or stored outside of Canada where privacy laws may offer different levels of protection from those in Canada, your Personal Information may be subject to access by and disclosure to law enforcement agencies under the applicable foreign legislation. By using the Site, you consent to this transfer.

How We Protect Personal Information

We use reasonable physical, technical, and administrative security measures to protect personal information we collect from loss, misuse, unauthorized access, or improper disclosure. For example, we use encryption technologies when transmitting information to and from the Site and with our third-party service providers. Our services are built on platforms that incorporate the latest encryption and security devices. Please understand that no security technology is completely secure, and remember that when communicating with us, email is not a secure form of communication when transmitting sensitive or personal information.

International Visitors

This Site is governed by and operated in, and in accordance with the laws of Canada. If you are an international visitor, you should note that by providing your personal information, you are: (i) permitting the collection, processing, maintenance and transfer of your personal information to Canada which may not have the same data protection laws as the country in which you reside and (ii) permitting the use of your personal information in accordance with this privacy policy.


We may request a testimonial from you to comment on our services. With your consent, we may display this testimonial with your name, and collect other material and media, as needed. If you provide us with a testimonial, with your consent we may post it on our Site or in other materials and media, along with your name (as needed). If you would like the testimonial removed, please contact us at

Children’s Online Privacy

Protecting the privacy of young children is especially important . The Site is not designed for or directed at children 18 years of age or younger, and we will not intentionally collect information through this Site from anyone at or under this age. IF YOU ARE UNDER 18 YEARS OF AGE, THEN PLEASE DO NOT USE OR ACCESS THE SERVICES AT ANY TIME OR IN ANY MANNER. If you think we have received or collected information from a child under the age of 13 through this Site, please contact us. We reserve the right to cancel the account of a user who is a child under 18 years of age.


We may partner with third parties to display advertising on our Site or to manage our advertising on other sites, including ads pertaining to our clients’ products. Our third party partners may use cookies or similar technologies in order to provide you advertising based upon your browsing activities and interests.

External Sites Links

The site may contain links to third-party websites, including, but not limited to, insurance company websites. We are not responsible for the content or endorse the products in any way. These external sites would be governed by their own terms and conditions.


We use an Apache server with SSL (Secure Socket Layer) protocol to secure your PII in order to reduce the risks of theft, damage, loss of information, or unauthorized access, disclosure, modification or use of information. We will continue to evaluate and adopt new security tools as they become available. We follow generally accepted industry standards to protect the PII submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your PII, we cannot guarantee its absolute security.

Your Choices About Your Information

Canada’s anti-spam legislation (CASL) is an anti-spam law that applies to all electronic messages (i.e., email, texts) organizations send in connection with a commercial activity. Its key feature requires organizations that send commercial electronic messages within, from or to Canada, to receive consent from recipients before sending messages. We collect your email address and phone number for account creation and in order to send information, respond to inquiries, and/or other requests or questions.

To be in compliance with CASL, when sending any marketing materials, we provide the recipients with the following information: (a) the name of our company, (b) the mailing address and either a phone number, voice message system, email address, or Site address where recipients can access an agent for more information, (c) a statement identifying the person on whose behalf consent is being sought, (d) the identity and contact information of any third-party or affiliate used to obtain consent, and (e) a free unsubscribing mechanism that lets recipients electronically opt-out of communications.

If at any time you would like to unsubscribe from receiving future emails, please contact as at , and we will promptly remove you from correspondence lists.

You may opt-out of any future marketing contacts from us at any time. You can do the following by contacting us at

  • See what data we have about you, if any;
  • Change/correct any data we have about you;
  • Delete any information about you that we are not required by law to keep; and
  • Express any concern you have about our use of your data.

How You Can Request Changes to Your Data

While we make reasonable effort to make sure your data is correct and complete, you may reach out to us to request changes. A written request is required that provides details regarding your identification the correction being requested. We may not accommodate a request to change or delete information if we believe doing so would violate any law or legal requirement, or cause the information to be incorrect.

Contact Us

If you have questions regarding this Privacy Policy or would like additional information, you may contact our Privacy Officer by email at: or by mail at: 30 Wellington Street West, 5th Floor, Toronto, ON M5L 1E2.


Updated on: 27 February 2020