What is term life insurance in Canada? (2026 Guide)

If someone depends on your income, term life insurance is one of the most affordable solutions to protect their financial future. It offers coverage for a specific period (such as 10, 20, or 30 years), and if you pass away during the policy term, your beneficiaries receive a tax-free, lump-sum payment known as a death benefit.

Unlike permanent life insurance, term life insurance does not build cash value or include an investment component. Instead, it focuses on providing high-value financial protection at significantly lower premiums, making it one of the most popular types of life insurance for Canadian families.

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What is term life insurance in Canada?

Term life insurance is a type of life insurance that provides financial protection for a set number of years. If the insured dies during that coverage period, the insurer pays a tax-free lump sum to their chosen beneficiaries. Since term life insurance does not have a savings or investment component, it typically costs much less than permanent life insurance. This is great for applicants seeking higher coverage amounts for lower premiums. 

For example, a healthy 35-year-old parent may be able to purchase $500,000 in coverage for somewhere between $25 and $40 per month. The same amount of coverage for whole life insurance could cost around $250 to $400 per month. This makes whole life roughly ten times more expensive than a term life policy.

Term life insurance in Canada: At a glance

Feature Details
How it works Pay premiums for a fixed term. If you die during the term, your beneficiaries receive a tax-free payout
Coverage period Typically 10, 15, 20, 25, or 30 years
Who is it best for Families, homeowners, parents, young professionals, and business owners
Cost Can cost up to 90% less than permanent life insurance since coverage lasts for a fixed period.
Cash value None. Term life insurance is designed solely to provide financial protection
Death benefit Tax-free payout to your beneficiaries
Renewal Most policies are renewable, but premiums typically increase
Can I convert it? Most policies can be converted to permanent life insurance without a medical exam before a specified age or conversion deadline
Common coverage amounts Typically $100,000 to $5 million or more

Check out our review of the Best Term Life Insurance Companies in Canada

Types of term life insurance in Canada

Although term life insurance provides temporary coverage, insurers offer it in several structures to suit different needs. The most common options are Term 10, Term 20, and Term 30 policies, while some insurers also provide level term, annual renewable term (ART), and return of premium (ROP) term policies.

Here’s a quick overview of the different types of term life insurance in Canada:

Type of term life insurance How it works Best for
Level term life insurance Premiums and death benefit remain the same throughout the policy term Most Canadians seeking predictable costs
Annual renewable term (ART) Coverage renews every year, with premiums increasing annually based on your age Short-term coverage needs or temporary financial obligations
Return of premium (ROP) term Returns some or all eligible premiums if you outlive the policy term, depending on the insurer and policy People who want the possibility of getting premiums back
Term 10 (T10) Provides level coverage for 10 years Short-term financial obligations, such as personal loans or smaller mortgages
Term 20 (T20) Provides level coverage for 20 years Families, homeowners, and parents
Term 30 (T30) Provides level coverage for 30 years Long-term financial protections, such as raising children or paying off a long-term mortgage

Learn about the different types of life insurance in Canada

Pros and cons of term life insurance

Pros:
Lower premiums than permanent life insurance
Tax-free death benefit for your beneficiaries
Most policies can be converted to permanent life insurance without a medical exam
Ideal for protecting mortgages, replacing income, and covering temporary financial needs
Cons:
Coverage ends when the policy term expires
Renewal premiums are usually much higher
No cash value or investment component
May not provide enough lifelong coverage for estate planning or leaving an inheritance

How does term life insurance work in Canada? 

Term life insurance has one of the most straightforward processes among insurance policies. You choose how much coverage you need and how long you want it to last. In exchange for regular premium payments, your insurer agrees to pay your beneficiaries a tax-free death benefit if you pass away during the policy term.

Here’s how a term life insurance policy usually works:

Step 1: Choosing the right coverage amount

Choose a coverage amount that would secure the financial future of your family and protect your loved ones from outstanding debts or other costs. As a general rule of thumb, many applicants choose coverage anywhere between 7 and 15 times their annual income.

Step 2: Choose your policy term

Once you have selected the coverage amount, you need to choose how long your coverage should remain in place. Most Canadian insurers offer the following periods:

Policy type Coverage period
Term 10 10 years
Term 20 20 years
Term 25 25 years
Term 30 30 years

Step 3: Complete your application and pay your premiums

Once you have chosen your coverage amount and period, you will need to complete your application and name the beneficiary. Most applicants choose their close relatives, such as their spouse, children, or parents, as the beneficiary.

Once the application is completed, you will need to pay your premiums. You can make premium payments monthly or annually. Some insurers offer lower overall costs if you choose to pay annually instead of monthly.

Step 4: Your beneficiaries receive the death benefit

If you pass away while your policy is active, your beneficiaries submit a claim to the insurance company. Once the claim is approved, the insurer pays the death benefit as a tax-free lump sum. 

Unlike investment or estate assets, term life insurance proceeds are typically paid directly to named beneficiaries, helping them access funds more quickly during a difficult time. 

Your beneficiaries can use a payout from your term life insurance policy in various ways.

How to choose the right term life insurance coverage amount?

Choosing the right amount of term life insurance is one of the most important decisions you will make when buying a policy. The coverage amount should be enough to help your loved ones maintain financial stability by replacing the lost income and support you provide if you were to pass away unexpectedly.

When deciding the coverage amount, you should keep in mind factors such as:

  • Outstanding mortgage balance
  • Personal loans or other debts
  • Daily living expenses
  • Future childcare costs and education expenses
  • Funeral and final expenses
  • Income replacement for several years

For many families, a common rule of thumb suggests choosing coverage between 7 and 15 times their annual income. This offers a sizable amount that can cover most future expenses with ease. 

Using the DIME method to calculate term life insurance

Another method of calculating how much coverage you need is to use the debt, income, mortgage, and education (DIME) method. It is a simple way to estimate how much term life insurance you may need by considering four major financial obligations your family may need to cover if you pass away.

Let’s assume Sarah is 35 years old, married, has one young child, and is the primary income earner for her family.

Here’s an estimate of her term life insurance needs using the DIME method:

DIME factor Amount
Debt (credit card balance and car loan) $25,000
Income replacement (10 years of annual income at $100,000) $1,000,000
Mortgage (remaining mortgage balance) $500,000
Education (future education costs for one child) $150,000
Total estimated life insurance needed $1,675,000

Based on the DIME method, Sarah may consider approximately $1.7 million to 2 million in term life insurance coverage. This amount could help her family pay off outstanding debts and offer financial security for the foreseeable future. While it is a handy index, your ideal coverage amount may differ based on factors such as savings, investments, and long-term financial goals.

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Do you need a medical exam for term life insurance?

Not always. Many Canadians can qualify for term life insurance without a medical exam. However, this depends on your age, health, lifestyle, and the amount of coverage you apply for. Many insurers now offer accelerated underwriting and simplified issue options, which allow eligible applicants to qualify without a medical exam. Some insurers also offer no-medical life insurance, although these policies may have lower coverage limits and higher premiums.

However, you may still need a medical exam if:

  • You are applying for a high coverage amount
  • You are older or have certain pre-existing medical conditions
  • The insurer requires additional health information based on your application

Most term life insurance policies in Canada may require you to submit a health questionnaire and furnish information about your height, weight, blood pressure, and medical history. If you are a smoker, you may be subject to additional blood, urine, or cotinine tests. Some applicants may also be required to undergo an electrocardiogram (ECG).

Learn more about life insurance medical exams

How much does term life insurance cost in Canada?

The cost of a term life insurance policy ranges between $21.60 and $741.60 per month. Your premiums depend on the coverage amount and personal factors, such as gender, age, smoking status, and health. 

Here is a sample term life insurance rate for $500,000 coverage:

Age 10-Year Term 20-Year Term 30-Year Term Term 100
25 $21.60 $27.90 $36.90 $196.58
35 $22.04 $30.15 $53.55 $292.50
45 $39.15 $66.60 $134.10 $470.25
55 $96.75 $198.90 $357.30 $741.60
65 $324.45 $610.65 na na

*Monthly premiums for non-smoking male

Some insurers also offer lower overall premiums if you choose to pay annually instead of monthly. Speak with your advisor to compare the payment options and determine which offers the best value for your policy.

Quotes Icon Author Photo
Jiten Puri
CEO, PolicyAdvisor.com
Term is the cheapest type of life insurance policy. It’s a good option if you’re on a budget and you want financial protection that doesn’t come at a high cost.

How are term life insurance premiums calculated?

Life insurance companies calculate your premium by assessing the likelihood of paying a claim during the policy term. This is primarily based on your age, health status, smoking status, coverage amount, and other related features.

Here’s a brief overview of the factors that may affect term life insurance premiums in Canada:

Factor How it affects your premium
Age Younger applicants typically pay lower premiums
Health Good overall health can help you qualify for lower rates
Smoking status Smokers and tobacco users generally pay significantly more
Coverage amount Higher coverage amounts result in higher premiums.
Policy term Longer terms, such as 30 years, usually cost more than shorter terms like 10 or 20 years
Gender Women often pay slightly lower premiums than men because they generally have longer life expectancies
Family medical history A family history of serious illnesses may affect your premium, depending on the insurer
Occupation High-risk jobs, such as mining or commercial aviation, can lead to higher premiums
Hobbies and lifestyle Activities like skydiving, scuba diving, or motor racing may increase your rates
Policy riders Optional add-ons, such as critical illness or child riders, increase the cost of your policy
Payment frequency Paying annually instead of monthly may qualify you for savings with some insurers.

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When should you purchase term life insurance?

The best time to purchase term life insurance is while you are still young and healthy, before taking on major financial responsibilities. Buying a policy earlier can help you lock in lower premiums, as life insurance generally becomes more expensive with age and as health changes.

In terms of financial responsibilities, you can consider purchasing term life insurance before major milestones such as starting a family, buying a house, or taking on significant debts or loans. The death benefit can help protect your beneficiaries from financial hardships should you pass away unexpectedly.

Learn which is the best time to buy life insurance in Canada

What happens when your term life insurance expires?

Once your policy expires, it does not pay out automatically. Instead, you have several options, depending on your insurer and personal circumstances.

Here is an overview of the choices you can make once your term life insurance policy expires:

Option What it means Typical age limit
Renew your policy Continue your coverage, but at a higher premium Up to age 75–85, depending on the insurer and policy
Convert to permanent life insurance Switch to a permanent policy without additional medical underwriting if you are eligible Usually available until age 65–71 or before the policy’s conversion deadline
Buy a new policy Apply for a brand-new term policy based on your current age and health Most insurers accept new applications up to age 75–80, depending on policy and term
Let the policy expire Coverage ends, and no further premiums are required No age limit. Coverage ends after the term is over

If you renew your policy, you will have to pay an increased premium based on your age and other factors at the time of renewal. Renewing can be a good option if you still have financial responsibilities and wish to remain covered for an extended period.

On the other hand, many applicants also convert their term life insurance into a permanent life insurance policy before a specified age or deadline. It is great for those who want lifelong coverage or are interested in estate planning.

However, you can choose to purchase a new policy with different coverage amounts or policy terms to align with your changing needs or financial planning. Alternatively, you can also choose to let the policy expire if your financial needs are met or you have enough savings to offset future costs.

what to do when term life insurance ends

Can you cancel your term life insurance policy?

Yes, most term life policies can be cancelled at any time. If you no longer need coverage, you can cancel your policy by notifying your insurer or advisor. Once cancelled, your coverage ends, and your beneficiaries will no longer be eligible to receive a death benefit. In most cases, you will not receive a refund on the premiums you have already paid. 

Additionally, most Canadian insurers are required to provide a free look or cooling-off period after you receive your policy contract. During this time, you can review the policy terms and cancel the policy for a full refund of any premiums you have paid (provided you have not raised any claims during this time). While the industry standard is ten days, some insurers may offer up to 30 days.

Are there any exclusions to term life insurance?

While term life insurance generally covers natural and accidental death, there are certain exclusions where a claim may be reduced or denied. These exclusions vary by insurer and policy, so it’s important to review your policy contract carefully.

Here’s an overview of common exclusions to term life insurance:

Exclusion What you need to know
Death by suicide Most policies have a two-year suicide exclusion as part of the contestability period. If death occurs during this time, the death benefit is usually not paid, though premiums may be refunded.
Death due to risky activities Deaths resulting from high-risk activities (such as skydiving, racing, or private aviation) may be excluded unless you have additional coverage or a rider
Homicide involving the beneficiary If the beneficiary is involved in the policyholder’s death, they cannot receive the payout under Canada’s “Slayer Rule”
Drug- and alcohol-related deaths Claims may be denied if drug or alcohol use directly contributed to the insured’s death, based on the insurer’s investigation and exclusion policy
Criminal acts and illegal activities Deaths that occur while committing a crime or engaging in illegal activities are generally not covered
Fraud or misrepresentation Providing false or incomplete information on your application can result in policy cancellation or claim denial
War and terrorism Some policies exclude deaths caused by war, armed conflict, or terrorism
Death in high-risk countries Coverage may be limited or excluded if death occurs in countries affected by war, civil unrest, or political instability
Undisclosed pre-existing medical conditions Failing to disclose a medical condition can void your policy or lead to a denied claim, even if the condition contributed to your death
Self-inflicted injuries Deliberate self-harm, dangerous stunts, or certain situations may not be covered

How does term life compare to other life insurance policies available in Canada?

Aside from term, you can get permanent life insurance. Unlike a fixed term for 10 or 20 years, these policies cover you for the rest of your life and may have an investment component.

Some of the most common types of permanent life insurance are:

  • Whole
  • Universal
  • Term-to-100

Here’s a quick overview of how term life insurance compares to other popular options:

Feature Term life insurance Term to 100 insurance Whole life insurance Universal life insurance
Coverage duration Fixed term (e.g., 10, 20, or 30 years) Lifetime (coverage to age 100) Lifetime Lifetime
Premiums Lowest and fixed during the term Fixed until age 100 (or for life, depending on the policy) Higher but generally fixed for life Flexible within policy limits
Cash value No No Yes (guaranteed growth) Yes (investment-linked)
Medical exam required Often required, but non-medical options are available Usually required Usually required Usually required
Investment component None None Guaranteed cash value accumulation Flexible investment options
Death benefit Guaranteed if premiums are paid during the term Guaranteed for life if premiums are maintained Guaranteed for life Can be adjusted within policy rules
Policy flexibility Limited (renew or convert before expiry) Low High (cash value options with fixed coverage) High (flexible premiums, investments, and death benefit)
Best for Income replacement, mortgage protection, raising a family, and temporary financial obligations Lifelong coverage without paying for cash value or investment features Estate planning, lifelong financial protection, and leaving an inheritance High-income earners seeking lifelong coverage with investment flexibility
Typical cost Lowest Lower than whole life but higher than term life Highest Higher than term; varies based on investment choices

For a detailed comparison of the plans, check out the different types of life insurance in Canada

Is term life insurance worth it in Canada?

Yes, term life insurance is worth it for most Canadians who are seeking affordable financial protection for a specific period. The policy offers high coverage at relatively low premiums, making it a good choice for individuals with debts, mortgages, and high financial liabilities.

A term life insurance policy helps your loved ones replace lost income and pay off major outstanding debt, ensuring the burden does not rest upon them. It is one of the most cost-effective options for safeguarding your family from financial responsibilities should you pass away.

However, if you need lifelong coverage or are seeking to build cash value and estate planning, a permanent life insurance policy may be more suitable. While the premiums are significantly higher than term life, it provides more financial protection and rewards you with cash value and lifelong protection.

If your goal is to protect your family’s finances and cover immediate debts without paying the higher cost of permanent life insurance, term life insurance offers excellent value and coverage.

Term life insurance gives you simple, affordable, and flexible insurance coverage.

Our advisor’s take on term life insurance

At PolicyAdvisor, we recently helped a 35-year-old parent secure affordable term life insurance to protect their family’s financial future. They were seeking enough coverage to replace their income, pay off their newly acquired mortgage, and support their children’s future while keeping monthly premiums affordable.

Client profile

  • Age: 35
  • Family: Married with two young children
  • Primary concern: Income replacement and mortgage protection
  • Coverage goal: $1 million in affordable life insurance

Why we recommended term life insurance

  • Affordable premiums for a high coverage amount during their peak earning years
  • Coverage aligned with their mortgage term to help pay off outstanding debt
  • Flexibility to extend the term if financial protection is still required
  • The option to convert to permanent life insurance when financial needs change

How to purchase term life insurance in Canada?

PolicyAdvisor’s licensed life insurance advisors can help you compare term life insurance quotes from Canada’s leading insurers based on your age, budget, health, coverage needs, and financial goals.

Whether you are looking to protect your family, cover your mortgage, or secure affordable coverage for a specific period, our advisors at PolicyAdvisor can help you choose the right term length, coverage amount, and optional riders to fit your needs.

Connect with an advisor

Looking for the best term life insurance quotes in Canada? PolicyAdvisor makes it easy to compare quotes from Canada’s leading life insurance companies.

Our advice is 100% free, with no obligation to buy. Whether you are comparing insurers, choosing a policy term, or deciding how much coverage you need, we are here to guide you every step of the way.

Frequently asked questions

Is the term life insurance death benefit taxable in Canada?

No. Life insurance death benefit is generally tax-free in Canada. The amount is paid tax-free to the named beneficiaries if the policyholder passes away during the term.

Can I have more than one term life insurance policy?

Yes, many Canadians own multiple life insurance policies to cover different financial needs or life stages. Additionally, you can combine term and permanent policies to satisfy different financial goals.

Can I convert my term life insurance into permanent life insurance?

Yes, many Canadian insurers allow you to convert your policy before a specified age or conversion deadline without additional medical underwriting. Check your policy or consult with your advisor for eligibility requirements.

What happens if I miss a premium payment?

Most insurers provide a grace period (usually 30 or 31 days) during which you can make the missed payment and keep your coverage active. If the premium remains unpaid beyond this grace period, your policy may lapse.

Can I renew my term life insurance policy after it expires?

Yes, in many cases. Many term life insurance policies in Canada are renewable within a specified period or until a specified age. If you choose to renew, your premiums will typically increase based on your age at the time of renewal.

Does term life insurance cover accidental death?

Yes, most term life insurance policies cover accidental death, alongside death due to illness or natural causes, provided the policy is in force and no exclusions apply.

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Whole life insurance cost in Canada: A complete guide

The cost of whole life insurance typically ranges from $54 to $2,552 per month, depending on your age, health, coverage amount, premium payment option, and the insurer you choose. While whole life insurance costs more than term life insurance, the higher premiums provide benefits that last a lifetime, including permanent coverage, level premiums, and tax-advantaged cash value growth. Some policies, such as participating policies, may also earn annual dividends, depending on the insurer and policy type, further increasing their long-term value.

Quick summary of whole life insurance costs in Canada

Cost category Typical monthly premium range 
By plan type
  • Participating policy: $118-$382
  • Non-participating policy: $57-$319
By coverage amount
  • $100,000: $57-$382
  • $250,000: $132-$914
  • $750,000: $350-$2,552
By applicant category
  • Male applicants: $71-$319
  • Female applicants: $57-$278
  • Smoking status: $57-$413
  • Children: Typically starts at $100 
  • Seniors: $277-$960
Payment option
  • 10 Pay: $70-$319
  • 20 Pay: $54-$323
  • Life Pay: $38-$209
By insurers
  • Foresters Life: $57-$319
  • Desjardins: $69-$334
  • Sun Life: $80-$346
  • Industrial Alliance: $81-$367
  • Canada Protection Plan: $102-$355

Disclaimer: The illustrative monthly premiums below are based on the examples used throughout this guide. Your actual premium will vary based on your personal profile, coverage needs, and the insurer you choose.

How much does whole life insurance cost?

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What affects the cost of whole life insurance in Canada?

The whole life insurance cost depends on your personal profile, coverage needs, and the type of policy you choose. The following factors affect how the cost of your whole life insurance policy will be determined in Canada:

  • Age: Age is one of the biggest factors affecting whole life insurance premiums. Buying a policy at a younger age typically results in significantly lower premiums because insurers view younger applicants as lower-risk
  • Health: Your overall health, medical history, and any pre-existing conditions affect your premium. Applicants in good health typically qualify for lower whole life insurance rates
  • Smoking status: Smokers usually pay considerably higher premiums than non-smokers due to the increased health risks associated with tobacco and nicotine use. Many insurers offer non-smoker rates after you have been tobacco-free for at least 12 months
  • Gender: Women often pay lower premiums than men because, on average, they have a longer life expectancy
  • Coverage amount: Choosing a higher death benefit increases your premium since the insurer assumes a larger future payout
  • Policy type: Participating whole life insurance generally costs more than non-participating policies because it offers the potential to earn annual dividends, which may increase your policy’s cash value and death benefit over time
  • Premium payment option: The payment schedule you choose also affects your monthly premium. Policies with a 10-pay or 20-pay option have higher premiums because the policy is paid off in fewer years, while life pay spreads payments over a longer period, resulting in lower monthly costs
  • Insurance company: Premiums can vary between insurers because each company uses its own underwriting guidelines, dividend scale, and pricing structure. Comparing quotes from multiple insurers can help you find the best value for your needs
  • Policy riders: Adding optional riders, such as a child rider, disability waiver of premium, or guaranteed insurability rider, increases the overall cost of your policy but provides additional protection and flexibility
Read more about whole life insurance

Whole life insurance cost in Canada by plan type 

Different types of whole life insurance come with different premium costs and long-term benefits. In Canada, you can choose between participating and non-participating whole life insurance. Participating policies generally have higher premiums because they may pay annual dividends, while non-participating policies offer lower premiums with guaranteed benefits but no dividend potential.

What is the cost of participating whole life insurance?

The cost of participating whole life insurance typically starts at $138.42 per month for a 20-year-old non-smoker with $100,000 in coverage under a 20-pay premium option. For a comparable female applicant, the premium starts at $118. Participating policies may be suitable for individuals seeking lifelong coverage, guaranteed cash value growth, and the potential to earn eligible annual dividends, which may increase the policy’s cash value and death benefit over time.

Cost of participating whole life insurance

Age (in years) Male (non-smoker) Female (non-smoker)
20 $138.42 $118.89
30 $177.84 $156.15
40 $228.96 $207.00
50 $292.23 $270.81
60 $382.14 $351.81

*Illustrative monthly premiums for non-smoking male and female of various age ranges seeking a participating whole life insurance policy with $100,000 in coverage for a 20-pay premium option

What is the cost of non-participating whole life insurance?

The cost of non-participating whole life insurance typically ranges from $57 to $319 per month. It is generally more affordable than participating whole life insurance and may be a good option for individuals looking for permanent coverage, guaranteed cash value, and predictable premiums without dividend participation.

Cost of non-participating whole life insurance

Age (in years) Male (non-smoker) Female (non-smoker)
20 $70.74 $57.24
30 $100.35 $88.74
40 $141.66 $127.53
50 $223.83 $181.71
60 $319.41 $277.92

*Illustrative costs for non-smoking male and female of various age ranges seeking a non-participating whole life insurance policy with $100,000 in coverage for a 20-pay premium option

Whole life insurance cost by coverage amount in Canada

The amount of coverage you choose directly affects the cost of your whole life insurance policy. In general, higher coverage amounts come with higher premiums because the insurer assumes a larger death benefit payout. For instance, the cost of whole life insurance with $100,000 in coverage will be lower than that of $250,000 in coverage because the insurer is assuming a smaller death benefit. The tables below show illustrative monthly premiums for different coverage amounts.

How much is a $100,000 whole life insurance policy?

The cost of a $100,000 whole life insurance policy typically ranges from $57.24 to $382.14 per month for non-smokers. This coverage amount is well suited for covering final expenses, leaving a modest inheritance, or supplementing an existing life insurance policy. It also provides lifelong protection while building guaranteed cash value over time.

Cost of a $100,000 whole life insurance policy

Age (in years) Male (Non-participating) Male (Participating) Female (Non-participating) Female (Participating)
20 $70.74 $138.42 $57.24 $118.89
30 $100.35 $177.84 $88.74 $156.15
40 $141.66 $228.96 $127.53 $207.00
50 $223.83 $292.23 $181.71 $270.81
60 $319.41 $382.14 $277.92 $351.81

*Illustrative monthly premiums for non-smoking males and females of various age ranges seeking a whole life insurance policy with $100,000 in coverage for a 20-pay premium option

How much is a $250,000 whole life insurance policy?

The cost of a $250,000 whole life insurance policy ranges from $132 to $914 per month for non-smoking applicants, depending on age, gender, and whether you choose a participating or non-participating policy. This coverage amount may be suitable for individuals or families looking to replace a portion of their income, pay off outstanding debts, or help cover future financial obligations. 

Cost of a $250,000 whole life insurance policy

Age (in years) Male (Non-participating) Male (Participating) Female (Non-participating) Female (Participating)
20 $156.38 $323.10 $132.30 $285.98
30 $225.45 $415.58 $204.75 $377.55
40 $328.05 $540.22 $298.35 $495.00
50 $521.55 $697.28 $427.95 $644.40
60 $765.45 $914.40 $649.80 $842.40

*Illustrative monthly premiums for non-smoking males and females of various age ranges seeking a whole life insurance policy with $250,000 in coverage for a 20-pay premium option

How much is a $750,000 whole life insurance policy?

The cost of a $750,000 whole life insurance policy typically ranges from $350 to $2,552 per month for non-smokers, male and female. This higher coverage amount is designed for individuals with more complex financial needs, such as protecting a family’s lifestyle, supporting estate planning goals, or preserving wealth for future generations.

Premiums are higher for $750,000 in coverage because the insurer guarantees a larger death benefit. Like all other whole life insurance policies, it also offers lifelong coverage and guaranteed cash value growth according to the policy terms. Participating policies may also be eligible to earn annual dividends.

Cost of a $750,000 whole life insurance policy

Age (in years) Male (Non-participating) Male (Participating) Female (Non-participating) Female (Participating)
20 $450.00 $892.35 $350.77 $801.90
30 $666.00 $1,162.35 $581.62 $1,059.07
40 $980.55 $1,522.12 $881.77 $1,401.30
50 $1,523.25 $1,966.95 $1,241.10 $1,829.93
60 $2,167.65 $2,552.18 $1,891.12 $2,382.75

*Illustrative monthly premiums for non-smoking males and females of various age ranges seeking a whole life insurance policy with $750,000 in coverage for a 20-pay premium option

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Whole life insurance cost by applicant type in Canada

The cost of whole life insurance varies from one applicant to another because insurers assess each person’s level of risk before determining their premium. In general, younger applicants, women, and non-smokers tend to pay lower premiums, while older applicants and smokers typically pay more due to the higher likelihood of future insurance claims. The tables below show how whole life insurance premiums vary across common applicant types.

Cost of whole life insurance based on gender

The cost of whole life insurance for non-smokers typically ranges from $70.74 to $319.41 per month for males and $57.24 to $277.92 per month for females, depending on age. The cost of whole life insurance is generally lower for women, and they pay lower premiums than men. This is because females have a longer average life expectancy, resulting in a lower mortality risk for insurers over the lifetime of the policy.

Whole life insurance costs: Male vs female

Age (in years) Male  Female
20 $70.74 $57.24
30 $100.35 $88.74
40 $141.66 $127.53
50 $223.83 $181.71
60 $319.41 $277.92

*Illustrative monthly premiums for non-smoking males and females of various age ranges seeking a non-participating whole life insurance policy with $100,000 in coverage for a 20-pay premium option

Cost of whole life insurance based on smoking status

The cost of whole life insurance for smokers typically ranges from $84.60 to $413.34 per month, compared to $57.24 to $319.41 per month for non-smokers. Smokers pay higher premiums because tobacco and nicotine use increase the risk of serious health conditions and reduce life expectancy, increasing the likelihood of future claims.

Whole life insurance cost for a smoker vs. a non-smoker

Age (in years) Male (Non-smoker) Male (Smoker) Female (Non-smoker) Female (Smoker)
20 $70.74 $100.08 $57.24 $84.60
30 $100.35 $139.14 $88.74 $118.53
40 $141.66 $205.07 $127.53 $177.17
50 $223.83 $289.29 $181.71 $246.55
60 $319.41 $413.34 $277.92 $349.26

*Illustrative monthly premiums for smoking and non-smoking males and females of various age ranges seeking a non-participating whole life insurance policy with $100,000 in coverage for a 20-pay premium option

Cost of whole life insurance for children

The cost of whole life insurance for children can start from $100 per month for a 20-pay participating whole life policy. Purchasing whole life insurance for a child at a young age allows parents or grandparents to lock in lower lifetime premiums while providing lifelong coverage and guaranteed cash value growth. Over time, eligible dividends may increase the policy’s cash value and death benefit, depending on the policy and dividend option selected.

Cost of life insurance for a male child

Age Monthly premiums Accumulated cash value Death benefit
5 years $100/month $0 $159,200
20 years $100/month $17,000 $159,200
35 years No payment of premiums after the first 20 years $50,000 $218,000
50 years $129,000 $347,000
70 years $401,000 $634,000

*Illustrative accumulated cash value and death benefit for a $100/month, 20-pay participating whole life insurance policy issued to a healthy 5-year-old boy. Projected cash values and death benefits assume current dividend scales and are not guaranteed; the actual policy values may vary

Cost of whole life insurance for seniors

The cost of whole life insurance for seniors typically ranges from $277.92 to $960.57 per month for seniors aged 60 to 80 with $100,000 in coverage under a 20-pay option. Premiums are generally higher for seniors because the likelihood of future insurance claims increases with age. Despite the higher cost, whole life insurance can help cover final expenses, leave a tax-efficient inheritance, and support estate-planning goals for seniors’ beneficiaries.

Whole life insurance costs for seniors

Age (in years) Male (Non-participating) Male (Participating) Female (Non-participating) Female (Participating)
60 $319.41 $382.14 $277.92 $351.81
65 $409.14 $445.77 $345.06 $404.64
70 $544.95 $485.41 $441.54 $468.81
75 $782.37 $671.04 $607.05 $569.07
80 $960.57 $904.77 $745.38 $750.87

*Illustrative monthly premiums for non-smoking males and females of various age ranges seeking a whole life insurance policy with $100,000 in coverage for a 20-pay premium option

Whole life insurance costs by premium payment option

The cost of whole life insurance ranges between $38 and $323, depending on your age and the payment option you choose. Your premium payment option determines how long you will pay for your whole life insurance policy and how much you will pay each month. Shorter payment periods generally have higher monthly premiums because the policy is paid off sooner, while longer payment periods spread the cost over more years.

  • 20 Pay: Pay premiums for 20 years, after which your policy remains fully paid up for life while your lifelong coverage and cash value continue to grow
  • T65: Pay premiums until age 65, making it a popular option for those who want to complete payments before retirement while keeping lifelong coverage
  • Life Pay: Pay premiums until age 100, resulting in the lowest monthly premiums by spreading the cost over the longest payment period

Whole life insurance cost by payment option

Age (in years) 20 Pay T65 Life Pay
20 $70.74 $54.81 $38.97
30 $100.35 $74.34 $52.65
40 $141.66 $128.70 $82.89
50 $223.83 $322.83 $131.76
60 $319.41 $209.16

*Illustrative monthly premiums for a male non-smoker of various age ranges seeking a non-participating whole life insurance policy with $100,000 in coverage

Cost of whole life insurance by insurer in Canada

The cost of whole life insurance can vary noticeably between insurers, even for applicants with the same age, gender, coverage amount, and policy type. For example, a 20-year-old non-smoking male pays $70.74 per month with Foresters Life, compared to $113.49 per month with Canada Protection Plan for the same $100,000 of coverage. Differences in underwriting, pricing, and product design mean that the same applicant may receive different premiums from different insurers. Hence, comparing quotes from best whole life insurance companies helps you find the perfect combination of premium, policy features, and long-term value.

Whole life insurance cost by insurer

Age (in years) Foresters Life Desjardins Sun Life iA Financial Group Canada Protection Plan
20 years Male: $70.74

Female: $57.24

Male: $78.21

Female: $69.66

Male: $91.17

Female: $80.46

Male: $94.68

Female: $81.90

Male: $113.49

Female: $102.96

30 years Male: $100.35

Female: $88.74

Male: $105.66

Female: $95.13

Male: $114.21

Female: $102.42

Male: $114.03

Female: $104.13

Male: $131.49

Female: $121.50

40 years Male: $141.66

Female: $127.53

Male: $151.29

Female: $134.01

Male: $166.23

Female: $150.93

Male: $177.03

Female: $147.96

Male: $171.81

Female: $160.56

50 years Male: $223.83

Female: $181.71

Male: $235.26

Female: $191.70

Male: $267

Female: $222.03

Male: $251.73

Female: $210.15

Male: $237.69

Female: $221.13

60 years Male: $319.41

Female: $277.92

Male: $333.72

Female: $294.48

Male: $346.41

Female: $306.90

Male: $366.75

Female: $303.75

Male: $355.32

Female: $317.25

*Illustrative monthly premiums for non-smoking males and females of various age ranges seeking a non-participating whole life insurance policy with $100,000 in coverage for a 20-pay premium option

Is whole life insurance worth the cost?

Yes, whole life insurance can be worth the cost if you are looking for lifelong financial protection and long-term wealth-building benefits. Whole life insurance typically costs more than a comparable term life insurance policy, but the higher premiums provide lifelong financial benefits, including:

  • Lifetime coverage that never expires as long as premiums are paid
  • Guaranteed cash value growth that accumulates over time
  • Level premiums that remain unchanged throughout the life of the policy
  • Tax-advantaged cash value growth while the policy remains in force
  • Support for estate planning and wealth transfer through a generally tax-free death benefit paid to beneficiaries
  • Potential annual dividends on participating whole life policies, which may increase the policy’s cash value and death benefit over time

How does the cost of whole life insurance compare to term life insurance?

Whole life insurance generally costs more than term life insurance for the same coverage amount because it provides lifelong coverage and accumulates cash value over time. For example, a $100,000 whole life insurance policy costs approximately $57 to $382 per month, while a $100,000 term life insurance policy costs around $7 to $44 per month, making term life insurance the more affordable option for short-term coverage needs.

If you only need life insurance for a specific period, such as while paying off a mortgage or supporting your family, term life insurance may be the more cost-effective option. If you need lifelong coverage or want to build cash value over time, whole life insurance may be worth considering.

A whole life insurance policy can be used during your lifetime and can help benefit your beneficiaries after you pass away.

How to reduce the cost of whole life insurance

Although whole life insurance generally costs more than term life insurance, there are several ways to make coverage more affordable, such as buying early, choosing the right coverage amount, comparing quotes, and more. Here are some of the ways in which you can reduce the cost and get the cheapest whole life insurance:

  • Buy coverage early: Purchasing whole life insurance at a younger age helps you lock in lower premiums for life
  • Choose the right coverage amount: Choose a coverage amount that aligns with your financial needs without paying for more coverage than necessary
  • Maintain a healthy lifestyle: Good overall health and remaining tobacco-free can help you qualify for lower premiums 
  • Consider a non-participating policy: If dividend potential isn’t important to you, a non-participating policy can provide permanent coverage at a lower cost
  • Select a longer premium payment period: Options such as Life Pay generally have lower monthly premiums than shorter payment schedules like 20 Pay because premium payments are spread over the entire policy period
  • Compare quotes from multiple insurers: Premiums can vary significantly between insurance companies for the same coverage. Comparing quotes through PolicyAdvisor lets you evaluate plans from Canada’s leading insurers and find the best value based on your budget and financial goals. Schedule a call now to get instant whole life insurance quotes!
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Frequently asked questions

Why is whole life insurance more expensive than term life insurance?

Whole life insurance costs more because it provides lifelong coverage, guaranteed cash value accumulation, and a guaranteed death benefit. Participating policies may also be eligible to earn annual dividends, adding further long-term value. Term life insurance only covers you for a fixed period and does not build cash value, making it a more affordable option.

How does adding riders affect whole life insurance premiums?

Adding optional riders, such as critical illness coverage, accidental death benefits, or disability waiver of premium, increases whole life insurance premiums. Riders provide additional benefits tailored to individual needs but come at an added cost. For example, a critical illness rider might add 10-20% to the base premium.

Can I lower my whole life insurance premiums after buying a policy?

In most cases, your premiums are fixed when you purchase the policy and cannot be reduced later. However, you may be able to lower your overall costs by choosing a different payment option, reducing your coverage amount, or selecting a non-participating policy.

Can I switch from term life insurance to whole life insurance?

Yes, many term life insurance policies include a conversion option that allows you to convert some or all of your coverage to whole life insurance without completing a new medical exam. The conversion must usually be completed before a specified age or policy anniversary, depending on your insurer.

How much does a $250,000 whole life insurance policy cost?

The cost of a $250,000 whole life insurance policy ranges from $132-$914. The actual costs may vary based on your age, gender, health, smoking status, policy type, and insurer. In general, premiums are higher for $250,000 than for $100,000 in coverage.

Which premium payment option has the lowest monthly cost?

Life Pay typically offers the lowest monthly premiums because the cost of the policy is spread over the longest payment period. In contrast, 20 Pay policies have higher monthly premiums but are fully paid up sooner.

How can I reduce the cost of whole life insurance?

You can lower your whole life insurance premiums by purchasing coverage at a younger age, choosing an appropriate coverage amount, maintaining good health, selecting a non-participating policy, opting for a longer premium payment period, and comparing quotes from multiple insurers.

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How much does life insurance cost in Canada in 2026?

The average cost of life insurance in Canada starts at around $7 per month for a healthy young adult purchasing a basic term life insurance policy. Depending on the type of policy, coverage amount, age, health, and insurer, premiums can range from $7 to over $3,276 per month. Individuals who smoke, have pre-existing medical conditions, work in high-risk occupations, or require larger coverage amounts generally pay higher premiums. On the other hand, young and healthy applicants typically qualify for lower premiums.

Quick summary: Average life insurance costs in Canada

Cost category Average cost (per month)
By plan type
  • Term life: $14-$200
  • Permanent life: $71-$382
  • No medical: $39-$380
By coverage amount
  • $100,000: $7-$44
  • $250,000: $10-$98
  • $500,000: $13-$177 
  • $1,000,000: $21-$330
  • $10,000,000: $166-$3276
By applicant category
  • Smokers: $42-$504
  • Seniors: $15-$267
  • Children: Starts at $100
  • Couples: $33-$1283
By term length
  • 10-year: $22-$40
  • 20-year: $28-$70
  • 30-year: $42-$144
By insurers
  • Sun Life: $16-$230
  • Manulife: $17-$213
  • Empire Life: $14-$200
  • Equitable Life: $14-$200
  • Canada Life: $16-$204

Disclaimer: The premiums shown above are illustrative estimates based on specific applicant profiles and policy assumptions, and your actual life insurance cost may vary depending on several factors such as your age, gender, health, smoking status, medical history, coverage amount, policy type, term length, and the insurer’s underwriting guidelines.

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Factors affecting life insurance cost in Canada

The cost of life insurance in Canada is mainly driven by factors like age, gender, health, coverage amount, and more. Some of these factors include: 

  • Age: The age of the individual directly affects the life insurance cost. The older the individual, the higher the premium
  • Gender: Life insurance premiums may vary by gender, with women generally paying lower premiums than men due to their longer average life expectancy
  • Coverage amount: The higher the coverage amount you choose, the higher the life insurance premium will be
  • Health: An individual’s health also affects premium rates. A healthy individual, compared to someone with a history of medical conditions, qualifies for lower rates
  • Smoking status: Any insurance company in Canada will charge a higher premium if you are a smoker. This is because the health risks associated with smoking are higher than those for a non-smoker
  • Lifestyle: If you are involved in high-risk activities as a result of your hobby or occupation, then the insurer views you as higher risk. This increased liability will also result in you paying higher premiums
Learn more about the different types of life insurance in Canada

Life insurance costs by policy type

The type of life insurance policy you choose is one of the biggest factors affecting your premium. In general, term life insurance is the most affordable option, while permanent policies, such as whole life insurance, cost more because they provide lifelong coverage and can build cash value. No-medical life insurance also tends to have higher premiums since insurers assume more risk by offering coverage without requiring a medical exam.

What is the cost of term life insurance in Canada?

The cost of term life insurance in Canada with $500,000 in coverage can range from $14 to $200 per month, depending on the applicant’s age, gender, and health. Because term life insurance provides coverage for a fixed period and does not build cash value, it is the most affordable type of life insurance. It is well-suited for individuals and families looking to protect their income, cover a mortgage, or provide financial security during their highest-earning years.

Term life insurance cost in Canada

Age Male Female
20 years $22 $14
30 years $22 $15
40 years $27 $19
50 years $61 $45
60 years $200 $145

*Illustrative monthly cost of term life insurance for a 10-year period for individuals of various ages with $500,000 in coverage

What is the cost of whole life insurance in Canada?

In Canada, participating whole life insurance with $100,000 in coverage costs between $139 and $382 per month, whereas a non-participating policy may cost between $71 and $320 per month, depending on the applicant’s age and insurer. The cost of whole life insurance is generally several times more expensive than an equivalent term life policy because it provides lifelong coverage and builds cash value. 

Participating whole life insurance may also pay policy dividends, depending on the insurer’s dividend performance. It is commonly chosen for estate planning, wealth transfer, tax-advantaged savings, and leaving a guaranteed financial legacy.

Cost of whole life insurance in Canada

Age Participating ($100k coverage) – Paid Up additions Non-participating ($100k coverage)
20 years $139 $71
30 years $178 $100
40 years $229 $142
50 years $293 $224
60 years $382 $320

*Illustrative monthly costs for a male individual of various age ranges seeking a whole life insurance policy with $100,000 in coverage for a 20-pay premium option

What is the cost of a no-medical life insurance policy in Canada?

The cost of a 20-year no-medical life insurance policy with $500,000 in coverage ranges from $39 to $380 per month. While no-medical policies offer faster approval and do not require a medical exam, they generally cost more than fully underwritten life insurance because insurers take on greater underwriting risk. These policies are often suitable for individuals with pre-existing health conditions, those who may not qualify for traditional life insurance, or applicants who need coverage quickly.

Cost of a no-medical life insurance policy

Age Male Female
20 years $50.40 $39.15
30 years $54.90 $45.90
40 years $52.65 $41.40
50 years $105.30 $87.75
60 years $380.25  $280.35

*Illustrative monthly cost of a 20-year no-medical plan with $500,000 in coverage

Life insurance costs by coverage amount

The amount of term life insurance coverage you choose has a direct impact on your monthly premium. Higher coverage amounts generally cost more, although the premium increase is not always proportional. The cost of a $100,000 term life insurance policy will be much lower than that of a $250,000 term life policy. The coverage amount in the section below details the cost of different coverage amounts in Canada.

How much does a $100,000 life insurance policy cost?

A $100,000 term life insurance policy in Canada costs approximately $7 to $44 per month. While premiums remain relatively affordable for younger applicants, they increase significantly with age due to the higher insurance risk. A $100,000 may be suitable for people looking to cover final expenses, smaller debts, or supplement existing life insurance. However, it may not provide enough coverage for someone with a mortgage, dependents, or significant income replacement needs.

Cost of a $100,000 life insurance policy

Age (in years) Male (non-smoker) Female (non-smoker)
20 years $9.45 $7.71
30 years $9.45 $8.19
40 years $10.53 $9.72
50 years $18.00 $15.12
60 years $44.10 $33.57

*Illustrative monthly cost of term life insurance for a 10-year plan with $100,000 in coverage for a male/female non-smoker

How much does a $250,000 life insurance policy cost?

The cost of a $250,000 term life insurance policy ranges from approximately $10 to $98 per month. A $250,000 coverage is a popular choice for individuals and families looking to cover obligations such as a portion of their mortgage, income replacement, children’s education costs, outstanding debts, or other long-term expenses.

Cost of a $250,000 life insurance policy

Age (in years) Male (non-smoker) Female (non-smoker)
20 years $13.94 $10.35
30 years $13.94 $10.58
40 years $16.87 $13.50
50 years $34.20 $26.55
60 years $98.33 $71.55

*Illustrative monthly cost of term life insurance for a 10-year plan with $250,000 in coverage for male/female non-smoker

How much does a $500,000 life insurance policy cost?

A $500,000 term life insurance policy costs between $13 and $177 per month for healthy non-smokers. The exact premium will vary, with younger applicants typically qualifying for significantly lower rates. A $500,000 coverage can help replace income, pay off a mortgage, cover childcare, education costs, and other major financial obligations.

Cost of a $500,000 life insurance policy

Age (in years) Male (non-smoker) Female (non-smoker)
20 years $21.60 $13.95
30 years $21.60 $14.85
40 years $26.55 $18.90
50 years $57.60 $44.55
60 years $176.85 $133.20

*Illustrative monthly cost of term life insurance for a 10-year plan with $500,000 in coverage for male/female non-smoker

How much does a $1,000,000 life insurance policy cost?

The cost of a life insurance policy with $1,000,000 in coverage is between $21 and $330 per month. This coverage amount is commonly chosen by high-income earners, homeowners, parents with young children, business owners who need substantial coverage to replace income, pay off significant debts, fund future education costs, or leave a substantial financial legacy.

Cost of a $1,000,000 life insurance policy

Age (in years) Male (non-smoker) Female (non-smoker)
20 years $35.99 $21.15
30 years $35.54 $22.95
40 years $45.90 $31.05
50 years $108.00 $78.75
60 years $330.30 $253.80

*Illustrative monthly cost of term life insurance for a 10-year plan with $1,000,000 in coverage for male/female non-smoker

How much does a $10,000,000 life insurance policy cost?

The cost of a $10,000,000 term life insurance policy ranges from $166 to $3,276 per month. Premiums are substantially higher than those for lower-value policies because the insurer assumes a much larger financial risk. A $10,000,000 life insurance policy is suitable for high-net-worth families, business owners, executives, and professionals with significant financial obligations, business succession needs, or those with complex estate planning goals.

Cost of a $10,000,000 life insurance policy

Age (in years) Male (non-smoker) Female (non-smoker)
20 years $310.50 $166.50
30 years $310.50 $184.50
40 years $426.60 $292.50
50 years $1,044.00 $725.40
60 years $3,276.00 $2,394.00

*Illustrative monthly cost of term life insurance for a 10-year plan with $10,000,000 in coverage for male/female non-smoker

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Life insurance costs by applicant category

Life insurance premiums can vary significantly depending on your personal circumstances and risk profile. In general, smokers, seniors, and individuals with health conditions tend to pay higher premiums because they present a greater insurance risk. Couples may have the option to reduce costs through certain joint life insurance policies, although individual policies may be more cost-effective in some cases.

How much is life insurance per month for smokers and non-smokers?

The cost of $500,000 in term life insurance for smokers ranges from $42 to $504 per month, while comparable coverage for non-smokers ranges from $21 to $177 per month. Smokers pay premiums that are often 2 to 4 times higher than non-smokers because tobacco and nicotine use are associated with a higher risk of serious health conditions, including heart disease, stroke, and cancer. 

The difference in premiums becomes more noticeable with age, as the combined impact of smoking and age increases an insurer’s expected risk. Quitting smoking can significantly reduce your premiums, but most insurers require you to remain tobacco-free for at least 12 months before you may qualify for non-smoker rates. The required tobacco-free period may vary by insurer. 

Cost of life insurance for smokers and non-smokers (male) for varying age groups

Age Smoker Non-smoker
30 years $42.30 $21.60
40 years $63.00 $26.55
50 years $180.45 $57.60
60 years $503.55 $176.85

*Illustrative monthly costs for a male individual seeking $500,000 in life insurance coverage for a 10-year policy

How much is life insurance per month for seniors?

The cost of $100,000 in term life insurance for male seniors ranges between $18 and $267 per month, while comparable coverage for female seniors is between $15 and $179 per month. Female applicants generally pay lower premiums than male applicants because they tend to have a longer life expectancy. As you get older, the premiums for life insurance for seniors increase due to the higher likelihood of health issues and claims during the policy term.

Cost of life insurance for seniors

Age Male Female
50 years $18.00 $15.12
55 years $26.28 $22.32
60 years $44.10 $33.57
65 years $76.41 $53.73
70 years $133.29 $92.34
75 years $267.48 $178.92

*Illustrative monthly costs for non-smoker seniors in various age ranges seeking a term life insurance policy with $100,000 in coverage

How much is life insurance per month for children?

Children’s whole life insurance typically starts at around $100 per month. Whole life insurance policies for children provide lifelong coverage and can build cash value over time, making them a long-term financial planning tool as well as a source of insurance protection.

Cost of whole life insurance for a female child

Age Monthly premiums Accumulated cash value Death benefit
5 years $100 $0 $180,200
20 years $100 $16,400 $180,200
35 years No payment of premiums after the first 20 years $50,000 $250,000
50 years $130,000 $400,000
70 years $408,000 $713,000

*Illustrative accumulated cash value and death benefit for a $100/month, 20-pay participating whole life insurance policy issued to a healthy 5-year-old girl. Projected cash values and death benefits assume current dividend scales and are not guaranteed; the actual policy values may vary

Cost of whole life insurance for a male child

Age Monthly premiums Accumulated cash value Death benefit
5 years $100 $0 $159,200
20 years $100 $17,000 $159,200
35 years No payment of premiums after the first 20 years $50,000 $218,000
50 years $129,000 $347,000
70 years $401,000 $634,000

*Illustrative accumulated cash value and death benefit for a $100/month, 20-pay participating whole life insurance policy issued to a healthy 5-year-old boy. Projected cash values and death benefits assume current dividend scales and are not guaranteed; the actual policy values may vary

How much is life insurance per month for couples?

The cost of $500,000 in term life insurance for couples typically ranges from $33 to $550 per month for non-smoking couples and from $76 to $1,283 per month for smoking couples. Couples can choose between two individual life insurance policies or a joint life insurance policy, with the latter potentially offering lower premiums in certain situations. Joint policies also simplify policy management by covering both partners under a single contract. However, individual policies may provide greater flexibility and, in some cases, better value depending on the couple’s coverage needs.

Cost of life insurance in Canada for smoking and non-smoking couples

Age group Monthly premium (Non-smoking couples) Monthly premium (Smoking couples)
35 years $33 $76
45 years $64 $185
55 years $168 $518
65 years $550 $1,283

*Quotes based on a $500,000 joint term policy in coverage for smoker and non-smoker couples in regular health seeking coverage for a 10-year term

Life insurance costs by insurance company

The cost of term life insurance from Canada’s leading insurers typically charges between $14 to over $230 per month for the sample policy shown below. Premium differences occur because each insurer uses its own underwriting guidelines, pricing models, and risk assessment criteria. As a result, two insurers may offer different premiums for the same applicant and coverage amount.

The table below compares illustrative monthly premiums from some of Canada’s leading insurance companies for the same applicant profile.

Life insurance monthly costs by insurer

Applicant age Sun Life Manulife Empire Life Equitable Life Canada Life
20 years Male: $25.20
Female: $16.65
Male: $25.71
Female: $17.06
Male: $22.05
Female: $14.40
Male: $22.04
Female: $14.84
Male: $68.40
Female: $16.19
30 years Male: $25.65
Female: $17.55
Male: $23.28
Female: $16.84
Male: $22.05
Female: $15.30
Male: $22.04
Female: $15.74
Male: $23.38
Female: $16.63
40 years Male: $31.95
Female: $23.40
Male: $29.13
Female: $22.66
Male: $27.00
Female: $19.35
Male: $26.99
Female: $19.79
Male: $29.98
Female: $24.00
50 years  Male: $72.00
Female: $51.30
Male: $67.16
Female: $48.37
Male: $61.65
Female: $45.90
Male: $61.28
Female: $45.89
Male: $67.12
Female: $53.28
60 years Male: $230.85
Female: $161.55
Male: $213.74
Female: $151.20
Male: $199.80
Female: $144.45
Male: $199.78
Female: $144.44
Male: $203.58
Female: $147.43

*Illustrative monthly cost of a 10-year term with $500,000 in coverage for a male/female non-smoker

How does term length affect life insurance premiums?

The cost of term life insurance ranges from about $22 to $144 per month in the example below, depending on your age and the length of the policy. For the same applicant and coverage amount, 10-year term policies are the most affordable, while 20-year and 30-year terms cost more because they provide coverage for a longer period and increase the likelihood of a claim during the term.

Cost of life insurance as per term length

Age 10-year term 20-year term 30-year term
30 years $22.04 $28.80 $42.75
35 years $22.04 $30.15 $53.55
40 years $26.99 $42.75 $85.05
45 years $40.05 $69.30 $143.92

*Illustrative monthly cost of a 10-year, 20-year, and 30-year term life insurance with $500,000 in coverage for a male non-smoker

Do individuals with pre-existing health issues pay higher life insurance premiums?

Yes, individuals with pre-existing health conditions generally pay higher life insurance premiums because they pose a greater risk to insurers. The exact increase depends on the type and severity of the condition, how well it is managed, your age, and the insurer’s underwriting guidelines. In some cases, applicants may still qualify for standard premium rates if their condition is stable and well-managed.

Depending on your medical history, insurers typically make one of the following underwriting decisions:

  • Standard premiums: If your condition is minor, stable, and well-managed, you may qualify for standard rates
  • Higher (rated) premiums: If your condition increases the insurer’s risk, you may be approved with a higher premium or an additional rating applied to your policy
  • Guaranteed issue or no-medical life insurance: If you are declined for traditional life insurance due to a serious medical condition, you may still qualify for guaranteed issue or no-medical life insurance. These policies don’t require a medical exam but generally come with higher premiums and lower coverage limits

How to lower your life insurance premiums?

There are several ways to reduce the cost of your life insurance premiums, such as maintaining a healthy lifestyle, choosing the right policy, comparing quotes from multiple insurers, and more. Listed below are the factors that will help you lower life insurance premiums:

  • Buy life insurance early: Purchasing a policy when you are younger and in good health can help you lock in lower premiums for the duration of your coverage.
  • Quit smoking: Most insurers offer significantly lower premiums to applicants who have remained tobacco-free for at least 12 months
  • Maintain good health: Managing your weight, blood pressure, and other health conditions can improve your eligibility for preferred rates
  • Choose the right coverage amount: Buy enough coverage to meet your financial needs without paying for more insurance than necessary
  • Opt for term life insurance: If you only need coverage for a specific period, term life insurance is generally much more affordable than permanent life insurance
  • Consider laddering life insurance policies: Instead of purchasing one large policy, you can combine multiple term life policies with different coverage amounts and durations. This allows your coverage to decrease as your financial obligations reduce, helping lower overall premium costs.
  • Choose riders carefully: Only add optional riders, such as critical illness, child, or disability riders, if they meet a specific need. Unnecessary riders can increase your premium
  • Select a shorter policy term: Shorter term lengths usually cost less than longer-term policies with the same coverage amount
  • Pay your premiums annually: You may reduce your overall cost when you pay annually instead of making monthly payments
  • Compare quotes from multiple insurers: Compare and find the best life insurance policy for your needs

To get the most affordable life insurance quotes, reach out to our expert advisors at PolicyAdvisor. Our advisors will help you get quotes from the top life insurance providers in Canada and choose the one that best fits your needs and budget.

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Frequently Asked Questions

What are life insurance premiums?

Life insurance premiums are the payments policyholders make to maintain their coverage. They can be paid monthly, quarterly, or annually, depending on the policy. The cost of your premium will be based on factors like age, health, smoking status, coverage amount, policy type, and the insurer.

What is the average cost of life insurance in Canada?

The cost of life insurance in Canada starts at around $7 per month for a healthy young adult purchasing a basic term insurance policy. The premiums can range from $7 to over $3,276 per month, depending on your age, health, coverage amount, policy type, and insurer.

What is the cheapest life insurance in Canada?

Term life insurance is generally the cheapest life insurance in Canada. Because it provides coverage for a fixed period and does not build cash value, premiums are significantly lower than those for whole life or universal life insurance.

Why are life insurance premiums different for men and women?

Life insurance premiums are generally higher for men because, on average, men have a shorter life expectancy than women. Insurers use actuarial data to estimate risk, which results in lower premiums for female applicants with similar health and lifestyle profiles.

Is it cheaper to buy life insurance when you are younger?

Yes, buying life insurance at a younger age usually results in lower premiums because younger applicants generally have fewer health risks and a longer life expectancy. Purchasing coverage early can help lock in lower rates for the duration of your policy.

Can I get life insurance without a medical exam?

Yes, many insurers offer no-medical or simplified issue life insurance that does not require a medical exam. These policies are easier and faster to obtain but usually have higher premiums and lower coverage limits than fully underwritten life insurance.

How much life insurance do I need?

The amount of life insurance you need depends on your income, financial obligations, and future goals. While it is recommended to get coverage equal to 10-15 times your annual income, the ideal amount varies based on factors such as your mortgage, outstanding debts, living expenses, your children’s future education costs, and any existing savings or life insurance coverage. The easiest way to determine the right amount is to use our life insurance calculator, which estimates your coverage needs based on your unique financial situation and helps you choose a policy that provides adequate protection for your loved ones.

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How to Use Whole Life Insurance to Build Wealth: An Investment Guide

Whole life insurance is a powerful financial tool that combines lifelong coverage with a cash value component that can be used to achieve various financial goals. By leveraging the cash value policyholders can supplement their retirement income, plan their estates, and even grow their business. In this blog, we’ll answer a question many Canadians ask: how to use whole life insurance to create wealth.

Whether you’re looking to enhance your financial portfolio or secure your family’s future, a whole life policy can help you achieve both these goals. 

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Why do you need life insurance?

Life insurance is essential for ensuring your loved ones are financially secure in the event of your unexpected passing. A life insurance policy can help cover expenses such as:

  • Funeral costs
  • Outstanding debts
  • Mortgages
  • Daily living expenses
  • Children’s education
  • Retirement planning 

A life insurance policy is a versatile financial tool that brings financial protection and peace of mind to you and your loved ones. 

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How does whole life insurance work as an investment?

A whole life policy can help build wealth because of the two key components it offers: cash value for both participating and non-participating policies, and dividends for participating policies only. Policyholders can leverage either of these two components to create a source of income for various financial goals, supplement retirement income, fund large expenses, and even invest in new businesses. 

The cash value component and dividends (for participating policies) can be accessed in different ways. The cash value can be:

  • Withdrawn 
  • Accessed as a policy loan
  • Used as a loan collateral

Withdrawing the cash value and taking a policy loan can be taxable if the amount exceeds the policy’s true value. When you use it as a loan collateral with a third party lender, it is not taxable. 

Accessing cash value and its implications

Cash withdrawal  Policy loan Collateral loan
Ideal for Policyholders who want a small amount of cash for immediate use, and who may not intend to repay it Policyholders who want a larger amount of cash and want to avoid a loan from a bank or other lender Policyholders who want a large amount of cash and are comfortable with debt 
Cash withdrawal/loan limit Limited to the available non-guaranteed cash value 90% of available cash value 100% of available cash value
Intention to repay Never Typically in the short-term At death
Tax implication Taxable if the withdrawal amount exceeds the policy’s true value Taxable if the withdrawal amount exceeds the policy’s true value Not taxable 

Dividends on the other hand can be used in two different ways:

  • Policyholders can reinvest the dividends into their policy (enhanced protection and paid-up additions)
  • Get paid in cash or hold on deposit 

When the dividends are reinvested into the policy, they are not liable to any taxes. If the policyholder chooses to get paid in cash or hold the dividend payout on deposit, it is subject to taxes. 

Accessing dividends and how it impacts the policy

Feature Reinvest dividends Receive dividends in cash or hold on deposit
Purpose Increase policy value through enhanced protection or paid-up additions Provide liquidity for immediate use or savings
Impact on policy Boosts the death benefit and cash value of the policy No impact on the policy’s value
Tax implications Not taxable when reinvested into the policy Subject to taxes if received as cash or held on deposit
Ideal for Policyholders looking for long-term growth and enhanced financial security Policyholders seeking additional income or liquidity
Flexibility Funds stay within the policy and contribute to future growth Offers immediate access to funds for any purpose

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Whole life insurance for estate tax funding

When you pass away, it is assumed that you have disposed of all your assets and an executor will be required to pay any taxes before your estate is distributed among your beneficiaries. These assets include any Registered Retirement Savings Plan (RRSPs), capital gains, and more. 

The substantial value of these assets are also subject to the highest tax rates. Paying off these taxes significantly reduces the value that your beneficiaries get. 

If you pass away with an active whole life insurance policy, your beneficiaries (such as surviving family members) receive a tax-free cash payout from your insurance company. This payout is not considered part of your income or your beneficiaries’ incomes and is not taxed as such when you pass. This is because you paid your life insurance premiums using funds on which you paid income tax as well.

The payout from your whole life insurance policy offsets the taxes on your estate and provides immediate liquidity to meet any other estate settlement costs. 

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Retirement planning with whole life insurance

While the primary purpose of a whole life policy is the death benefit, retired individuals can use the cash value component and the dividends to supplement their income. The cash value serves as an emergency fund that can be used for medical emergencies, paying off debt, travelling post retirement, children’s weddings or education, and more.

The dividends can be reinvested in the policy to increase the death benefit and to buy additional coverage. This will enhance the legacy a policyholder leaves for their loved ones. Depending on the dividend strategy, policyholders can also access it as cash when required. 

Using whole life insurance for businesses

Whole life insurance offers several benefits for business owners, including key person insurance, funding a buy-sell agreement, and serving as collateral for a business loan. A whole life policy ensures the stability and continuity of business operations. Here’s how:

Using whole life insurance for a business

Aspect Purpose Benefit
Key person insurance Protects the business against financial losses that could

result from the death of a key employee or owner

Provides the business with a death benefit to cover the costs

of finding and training a replacement, offsetting lost revenue, and

maintaining business operations during the transition period

Funding buy-sell agreements Facilitates the smooth transfer of business ownership in the

event of an owner’s death

Ensures that the remaining owners can buy out the deceased

owner’s shares without financial strain

Collateral for business loans Provides a means to secure financing for business operations

or expansion

The policy’s cash value can be used as collateral to obtain

business loans, potentially at more favorable terms

Diversify your investment portfolio

A whole life insurance policy is a reliable way to diversify your investment portfolio. It offers stability and guaranteed cash value growth and death benefit, making it a more stable investment as compared to market-dependent assets. 

Whole life insurance keeps you protected against market volatility especially during downturns. 

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What is whole life insurance?

Whole life insurance is a type of permanent life insurance that offers lifelong coverage, has a death benefit, and a cash value component, all of which remain active as long as premiums are paid. With its investment component, a whole life policy offers a unique blend of stability, growth, and flexibility, making it a powerful financial product. 

The death benefit is the amount paid to beneficiaries upon the insured’s death, while the cash value is a savings feature that grows over time, offering guaranteed returns. 

Key features of whole life insurance

The features of a whole life insurance policy can be different based on whether it’s a participating or non-participating policy. Participating policies allow policyholders to receive dividends, which can be used to reduce premiums, purchase additional coverage, or be taken as cash.

These dividends are not guaranteed but depend on the insurer’s financial performance. In contrast, non-participating policies do not offer dividends but often come with fixed premiums and guaranteed benefits, providing more predictable coverage.

Both types offer lifelong protection and a cash value component, but the choice depends on individual financial goals and risk preferences.

Features of a participating vs. non-participating whole life policy

Feature Participating Life Insurance Non-Participating Life Insurance
Definition Offers dividends to policyholders based on the participating account’s performance  Does not provide dividends; only offers guaranteed death benefits
Premiums Higher due to the potential for dividends and additional benefits Lower as it only includes guaranteed benefits and no profit-sharing
Dividends Policyholders may receive dividends No dividends are paid to policyholders
Cash Value Growth Cash value grows faster Cash value grows at a fixed rate
Suitability Suitable for individuals seeking long-term growth Ideal for those wanting a straightforward, cost-effective policy

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Whole life insurance vs other investment options

When compared to other investment options such as stocks, bonds, or real estate, whole life insurance proves to be a lower risk choice. This is because of the guaranteed cash value and dividends (in case of participating policies). 

Here is how whole life insurance compares to other investment options:

Whole life insurance vs other investments

Feature Whole Life Insurance Stocks Bonds Real Estate
Market dependency Not dependent on market performance Highly dependent on stock market performance Dependent on interest rate environment Dependent on real estate market conditions
Risk level Low risk High risk, subject to market volatility Low to moderate risk, depends on issuer Moderate to high risk
Cash value  Guaranteed, grows tax-deferred Potential for high returns, but with high volatility Fixed returns, generally lower than stocks Potential for appreciation, but can be unpredictable
Liquidity Moderate, can borrow against or withdraw from cash value High, can sell stocks quickly Moderate, can sell bonds, but may incur penalties Low to moderate, depends on market conditions
Tax implications Cash value grows tax-deferred; death benefit is tax-free Capital gains tax on profits Interest income taxed as ordinary income Capital gains tax on property sales; rental income taxed
Income generation Can borrow against cash value or withdraw for income Dividends, selling stocks Interest payments Rental income or profits from sale
Protection / Guarantee Death benefit is guaranteed No guarantees, subject to market risk Principal and interest typically guaranteed No guarantees, subject to market risk
Ease of Access Accessible via loans or withdrawals, but may reduce benefits Easily accessible, can trade on stock exchanges Accessible but may involve penalties for early withdrawal Low accessibility; selling property takes time

Can you make money on whole life insurance?

Yes, you can make money on a whole life insurance using the cash value and/or the dividends your policy generates. Both cash value and dividends are living benefits and can be accessed in different ways. 

While the cash value is technically a portion of your death benefit, accessing it as a policy loan that you repay will ensure your policy’s value remains intact. You can use your cash value to for any small or large financial needs such as:

  • Medical emergencies
  • Weddings 
  • Children’s education
  • Supplementing retirement income 
  • And more

The dividends can either be reinvested into the policy or taken as cash or deposit. If you take the dividends as cash or deposit, they may be subject to tax. Dividends can be used for similar purposes as cash value. 

Do wealthy people use whole life insurance?

Yes, wealthy people use whole life insurance to grow, protect, and transfer their wealth. The death benefit from a whole life policy is tax-free, making it an ideal inheritance for the wealthy. High-net worth individuals with a whole life policy that has a significant cash value component can use it to invest in their businesses, take out a collateral loan, plan their estates, and more.

Common misconceptions about whole life insurance

Whole life insurance is often misunderstood due to its complex nature and the different investment options it offers. Some of the common misconceptions about whole life insurance are:

  • It is too expensive: The high premiums of a whole life policy include the death benefit and the cash value or dividends. The investment components also grow in a tax-deferred manner, offsetting the high initial premium costs
  • Other investment options are better: Unlike stocks, bonds, mutual funds, and real estate, whole life insurance is not subject to market risks. It is a less volatile investment option
  • Whole life insurance is for the wealthy: This is a common misconception owing to the high premiums. But whole life insurance is for anyone who is looking for lifelong protection with guaranteed returns

How long does it take to build up money in a whole life insurance policy?

A whole life insurance policy typically starts building cash value after a few years, often around the second or third year of the policy. In the early years, most of the premium payments go toward covering the cost of insurance and administrative fees.

The growth of cash value depends on the policy’s design, premium payments, and investment performance within the insurer’s portfolio. The timeline varies based on the policy structure and premium allocation.  

  • Early years: Some cash value is generated, but most of the premium amount goes towards administrative costs 
  • 3-5 years: Cash value begins accumulating meaningfully
  • 10+ years: Cash value growth accelerates, benefiting from compound interest

Start building wealth with whole life insurance

A whole life insurance policy is more than just a safety net for your loved ones—it is a versatile financial tool that offers guaranteed growth while you are alive. If you want to build wealth with a whole life policy but are unsure of how to go about it, schedule a call with one of our licensed advisors. 

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Frequently asked questions

How can I use the cash value of my whole life insurance policy to fund my retirement?

The cash value of your whole life policy can supplement your retirement income and help meet immediate financial goals. It can be accessed through loans or withdrawals to maintain your lifestyle post retirement, travel, and more. 

What are the best strategies to create generational wealth with whole life insurance?

Whole life insurance can create generational wealth by providing a guaranteed, tax-free death benefit to your heirs. You can also use it to fund trusts or cover estate taxes, ensuring your assets are passed on intact. Additionally, reinvesting dividends and growing the cash value increases the policy’s long-term financial benefits, securing wealth for future generations.

How does whole life insurance compare to other investment options for wealth building?

Whole life insurance offers guaranteed returns, tax advantages, and lifelong coverage, making it a low-risk, stable component of a diversified financial plan. Unlike stocks or real estate, it is not subject to market volatility and provides a predictable way to build wealth.

Can I use whole life insurance to fund my children’s education expenses?

Yes, the cash value of a whole life insurance policy can be accessed to fund education expenses. You can withdraw or borrow against the cash value to pay for tuition, books, or other costs.

What are the tax implications of borrowing against the cash value of a whole life insurance policy?

Borrowing against the cash value is generally tax-free as long as the policy remains in force. However, if the policy lapses or is surrendered, the loan amount exceeding the adjusted cost basis may become taxable as income. 

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Sun Life whole life insurance review (2026)

Sun Life whole life insurance is one of Canada’s most trusted permanent coverage options. Founded in 1865, Sun Life has grown into a top-rated global insurer. With over 160 years of experience, Sun Life offers Canadians coverage that balances predictable growth, reliable cash value accumulation, and flexible options for long-term financial goals. It manages $1.62 trillion in assets and holds strong financial ratings, including A+ from A.M. Best and AA from S&P.

A key strength of Sun Life’s whole life insurance is its Participating Account, which holds approximately $21.2 billion in assets and supports over 400,000 active policies, one of the strongest par fund structures in Canada. In this review, we cover Sun Life’s key features, plan options, financial strength, and what makes it stand out among Canadian insurers.

Best for high-net-worth-individuals
☆☆☆☆☆
★★★★★
PolicyAdvisor rating
Plans offered
Sun Par Protector II
Sun Par Accumulator II
Sun Par Accelerator
SunSpectrum Permanent Life II
Payment options
8-pay
10-pay
15-pay
20-pay
pay-to-100
A.M. Best Financial Strength Rating
A+
Dividend Scale Interest Rate (DSIR)
6.25%

PolicyAdvisor rating

Sun Life whole life insurance earns a 4.5 out of 5 rating from PolicyAdvisor for its strong appeal to high-net-worth Canadians who want global diversification, durable dividend performance, and industry-leading financial strength. Sun Life has one of the strongest par fund structures in Canada, with approximately $21.2 billion in assets supporting more than 400,000 active participating policies

Sun Life’s participating plans share in company profits through annual dividends. The Dividend Scale Interest Rate (DSIR) reflects par account performance and directly influences payouts. Sun Life maintains a 6.25% DSIR, supported by a diversified asset mix and stable underlying earnings.

Sun Life’s participating account financials:

  • DSIR: 6.25%
  • Participating fund size: $21.2 billion
  • Underlying net income: $1.047 billion
  • LICAT ratio: 154%
  • Asset mix: 27.0% public bonds, 11.9% corporate bonds, 15.6% private fixed income, 8.7% commercial mortgages, 19.2% equities, 15.3% real estate, 2.3% cash/short-term

This diversified mix pairs fixed-income stability with equity and real-asset growth, helping  support long-term dividend consistency.

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The DSIR reflects Sun Life’s internal estimate of expected net returns after taxes, claims, and expenses. It influences pricing and dividend projections but is not a direct return to policyholders. Dividends depend on investment results, policyholder experience, and surplus allocation. The Board of Directors approves the final dividend each year, and rates may change.

Sun Life’s DSIR track record (2017-2026)

 

Period DSIR
2017–2021 6.25%
2021–2022 6.00%
2024–2026 6.25%

 

The stable DSIR over the past decade reflects disciplined management of participating assets and resilient long-term performance.

Sun Life offers three participating whole life options:

  • Par Accumulator II focuses on earlier cash-value growth and liquidity
  • Par Protector II emphasizes long-term value and estate planning
  • Par Accelerator drives faster early cash-value buildup for clients wanting quicker access to policy value

Rating methodology

PolicyAdvisor rates Sun Life whole life insurance 4.5/5 based on six factors: long-term dividend stability, early/long-term cash-value performance, premium flexibility, par fund strength, fees, and riders.

Dividend Scale - Participating Whole Life Insurance

Compare dividend rates from top Canadian insurers

2022 2023 2024 2025 2026
Equitable 6.05% 6.25% 6.40% 6.40% 6.40%
Manulife 6.10% 6.35% 6.35% 6.35% 6.35%
iA Financial Group 5.75% 6.00% 6.25% 6.35% 6.35%
Desjardins Insurance 5.75% 6.20% 6.30% 6.30% 6.30%
RBC Insurance 6.00% 6.00% 6.25% 6.30% 6.30%
Sun Life 6.00% 6.00% 6.25% 6.25% 6.25%
Empire Life 6.00% 6.00% 6.00% 6.25% 6.25%
Foresters Financial 5.50% 5.50% 5.50% 6.25% 6.25%
Co-operators 5.90% 5.90% 6.00% 6.00% 6.00%
Assumption Life 5.75% 5.75% 5.75% 5.75% 5.80%
Canada Life 5.25% 5.50% 5.50% 5.75% 6.00%

Pros and cons of Sun Life whole life insurance

The pros and cons of Sun Life whole life insurance show its mix of lifetime stability and growth potential. With three participating plans, one non-participating plan, and a guaranteed issue option, Sun Life’s whole life lineup offers something for every financial need. Here’s a quick look at the overall pros and cons.

Pros:

  • Top-tier financial strength with Sun Life’s long history and scale
  • Multiple payment-term options (life-pay, 10-pay, 20-pay, 8-pay) offering flexibility
  • For participating plans, dividend participation adds value potential
  • Non-participating and guaranteed plans offer predictable premiums and simpler structure

Cons:

  • Premiums for whole life are significantly higher than term life insurance for the same face amount
  • Dividends are non-guaranteed; participating plans carry variability 
  • In the non-par and guaranteed plans, growth is lower compared to participating options
  • Whole life insurance from Sun Life fits best when your goals are long-term, lifetime coverage and legacy or estate planning, not short-term cost minimization

Key benefits of Sun Life whole life insurance

Sun Life whole life insurance comes with a range of long-term benefits designed to provide stability, growth, and protection. It combines guaranteed lifetime coverage with opportunities to build cash value and enhance long-term financial security through these key benefits:

  • Lifetime coverage: Your policy remains in force for life
  • Fixed level premiums: Premium payments stay the same throughout your chosen premium-pay period
  • Tax-advantaged death benefit: Beneficiaries receive the death benefit tax-free
  • Cash value accumulation: Your policy builds cash value over time, which you can access through loans or withdrawals
  • Dividend potential (for participating plans): Eligible policies may receive annual dividends, which can be used to buy paid-up additions, reduce premiums, withdraw as cash, or earn interest
  • Predictable structure options: Non-participating and guaranteed-issue plans offer simpler structures with guaranteed costs and coverage
  • Flexible payment terms and optional riders: Choose from life-pay, 10-pay, 20-pay, or 8-pay options (depending on the plan), and enhance coverage with riders such as accidental death, child term, disability waiver, or guaranteed insurability

Types of Sun Life whole life insurance

Sun Life offers five whole life insurance options, including three participating plans, one non-participating plan, and one guaranteed plan. These plans are designed to meet different financial goals and payment preferences.

Participating whole life plans by Sun Life:

  • Sun Par Protector II Life Insurance
  • Sun Par Accumulator II Life Insurance
  • Sun Par Accelerator life insurance

Non-participating whole life insurance by Sun Life:

  • SunSpectrum Permanent Life II Insurance

Guaranteed whole life insurance by Sun Life:

  • Sun Life Go Guaranteed life insurance

Key features of Sun Life’s participating whole life insurance plans

Sun Life’s participating whole life plans include all the standard benefits of whole life insurance: lifetime coverage, fixed premiums, cash value accumulation, and a guaranteed death benefit. Additionally, they pay annual dividends based on the profits generated by the “par” account, which is funded by participating policy premiums.

Sun Life offers three participating whole life plans:

Sun Par Protector II: Best for long-term estate growth

Sun Par Protector II is ideal for Canadians who want lifetime protection with conservative, reliable cash value growth. It focuses on building guaranteed coverage and steady long-term value. 

  • Coverage: $50,000 (adults), $25,000 (children) to $15 million
  • Cash value: Begins after year 5
  • Premium options: Life-pay, 10-pay, or 20-pay
  • Dividend options: Paid-up additions, premium reduction, cash payout, or interest-bearing deposit
  • Riders available: Accidental death, child term, guaranteed insurability, disability waiver
  • Best for: Estate planners or families focused on preserving wealth for future generations while maintaining lifelong coverage

Sun Par Accumulator II: Best for early cash access

Sun Par Accumulator II is designed for those who want to build cash value early and maintain flexibility. It offers faster accumulation and easier access to funds without sacrificing lifetime protection.

  • Coverage: $250,000 to $15 million
  • Cash value: Begins after year 1
  • Premium options: Life-pay, 10-pay, or 20-pay
  • Dividend options: Paid-up additions, premium reduction, cash payout, or interest-bearing deposit
  • Riders available: Accidental death, child term, guaranteed insurability, disability waiver
  • Best for: Professionals and business owners who want access to policy value sooner, or who plan to use the cash value strategically

Sun Par Accelerator: Best for fast equity build-up

Sun Par Accelerator builds equity faster by being fully paid up in just eight years. It’s built for high-income earners who want to grow policy value quickly and enjoy long-term benefits without ongoing payments.

  • Coverage: $250,000 to $15 million
  • Cash value: Begins after year 1
  • Premium options: 8-pay only
  • Dividend options: Paid-up additions only
  • Riders available: Accidental death, child term, guaranteed insurability, disability waiver
  • Best for: Canadians seeking early premium completion and fast-growing equity, ideal for those with higher income and short-term cash flow flexibility

Key differences between Sun Par Protector II, Sun Par Accumulator II, and Sun Par Accelerator

Each of Sun Life’s participating plans serves a distinct goal. Sun Par Protector II focuses on long-term estate growth. Sun Par Accumulator II balances protection and cash value. Sun Par Accelerator builds cash value faster for earlier access.

All three plans offer guaranteed lifetime protection, tax-deferred cash value growth, access to policy loans and living benefits, optional riders like accidental death benefit, child term benefit, and waiver of premium.

However, they differ in how soon cash value grows, how long you pay premiums, and which dividend options are available.

Key features of the Sun Par Protector II, Sun Par Accumulator II, and Sun Par Accelerator

 

Category Sun Par Protector II Sun Par Accumulator II Sun Par Accelerator
Cash value accumulation Starts accumulating after 5 years Start accumulating after 1 year Start accumulating after 1 year
Premium type Life Pay, 10 Pay, and 20 Pay Life Pay, 10 Pay, and 20 Pay 8-pay
Coverage amount range
  • $25,000 to $15,000,000 for children aged 0-17
  • $50,000 to $15,000,000 for individuals aged 18 and older
$250,000 to $15,000,000 $250,000 to $15,000,000
Dividend options
  • Paid-up additions
  • Annual premium reduction
  • Cash payment
  • Interest-earning deposit
  • Paid-up additions 
  • Annual premium reduction
  • Cash payment
  • Interest-earning deposit
Paid-up additions
Policy loan availability 100% of the total cash value minus one year’s interest 100% of the total cash value minus one year’s interest 100% of your total cash value minus one year’s interest
Tax benefits
  • Tax-free death benefit
  • Tax-deferred cash value growth
  • Tax-free paid-up additions and interest accumulation on deposits
  • Tax-free death benefit
  • Tax-deferred cash value growth
  • Tax-free paid-up additions and interest accumulation on deposits
  • Tax-free death benefit
  • Tax-deferred cash value growth
  • Tax-free paid-up additions 
Payment flexibility Monthly or annually Monthly or annually Monthly or annually
Living benefits
  • Withdrawable premium fund (interest subject to taxation)
  • Policy loans 
  • Payment equal to 50% of the basic insurance amount in case of terminal illness
  • Withdrawable premium fund (interest subject to taxation)
  • Policy loans 
  • Payment equal to 50% of the basic insurance amount in case of terminal illness
  • Withdrawable premium fund (interest subject to taxation)
  • Policy loans 
  • Payment equal to 50% of the basic insurance amount in case of terminal illness
Death benefit guarantee Guaranteed for life Guaranteed for life Guaranteed for life
Additional riders Accidental death benefit, child term benefit, total disability waiver benefit, guaranteed insurability benefit, business value protection benefit, term insurance benefits, etc. Accidental death benefit, child term benefit, total disability waiver benefit, guaranteed insurability benefit, business value protection benefit, term insurance benefits, etc. Accidental death benefit, child term benefit, total disability waiver benefit, guaranteed insurability benefit, business value protection benefit, term insurance benefits, etc.

 

 

The value of participating plans depends on how Sun Life’s participating account performs over time. This is reflected in its Dividend Scale Interest Rate (DSIR) and overall portfolio performance.

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Key features of Sun Life’s non-participating whole life insurance

Sun Life’s non-participating whole life insurance provides guaranteed lifelong protection with predictable costs. Unlike Sun Life’s participating plans, it doesn’t pay annual dividends, instead, it offers guaranteed cash value growth and fixed premiums for complete predictability.

SunSpectrum Permanent Life II Insurance: Best for long-term guaranteed coverage

  • SunSpectrum Permanent Life II is ideal for Canadians who prefer predictable costs and steady value accumulation.It offers guaranteed lifelong coverage and stable premiums, without the variability of dividends. It is Sun Life’s non-participating whole life insurance option. This makes it Guaranteed death benefit: Lifetime protection with a guaranteed payout to your beneficiaries
  • Fixed premiums: Payments remain constant throughout your chosen payment period
  • Cash value accumulation: Cash value grows at a guaranteed rate starting after two years of coverage
  • Coverage range: $25,000 to $25,000,000 for individuals up to age 85
  • Premium payment options: Life-pay, 20-pay, 15-pay, or 10-pay
  • Optional riders: Term riders, accidental death, child term, and waiver of premium for disability
  • Best for: Canadians seeking long-term coverage with guaranteed costs and no exposure to dividend fluctuations

For those who need simpler coverage or may not qualify for traditional underwriting, Sun Life also offers a guaranteed issue whole life option with no medical questions.

See how Sun Life compares to the best whole life insurance providers in Canada

Key features of Sun Life guaranteed issue whole life insurance

Sun Life Guaranteed Issue Whole Life Insurance provides lifetime protection with guaranteed acceptance and no medical questions. It’s designed for Canadians who want simple, accessible coverage, especially for final expenses or smaller insurance needs.

Sun Life Go Guaranteed Life Insurance: Best for easy, no-medical exam coverage

Sun Life Go Guaranteed Life Insurance provides guaranteed acceptance for Canadians aged 30 to 74, no medical exams or health questions required. It’s designed for those seeking simple, accessible protection, especially for final expenses or smaller coverage needs.

Key features of Sun Life Go Guaranteed Life Insurance

  • Guaranteed acceptance: No medical exam or health questionnaire required
  • Coverage range: $5,000 to $25,000
  • Eligibility: Canadians aged 30 to 74
  • Premiums: Fixed for life and guaranteed not to increase
  • Payout structure:
    • If death occurs within the first two years (non-accidental), Sun Life refunds premiums with interest
    • Full coverage applies after two years or for accidental deaths anytime
  • Online application: Instant approval available through Sun Life’s digital platform
  • Best for: Seniors or individuals with health concerns who need affordable, guaranteed protection for final expenses
Comparison between SunSpectrum Permanent Life II and Go Guaranteed Life Insurance

 

Feature SunSpectrum Permanent Life II Go Guaranteed Life Insurance
Policy type Non-participating whole life insurance Guaranteed whole life insurance 
Cash value accumulation Guaranteed cash value accumulation after 2 years No cash value accumulation
Premium type Fixed premiums with 4 payment options: Life Pay, 20 Pay, 10 Pay, and 15 Pay Fixed monthly premiums until the age of 95
Coverage amount range
  • $25,000 to $25,000,000 for individuals aged 64 and younger
  • $10,000 to $25,000,000 for individuals aged 65 and older
$5,000 to $25,000 (can only be purchased in units of 5,000)
Policy loan availability 100% of the guaranteed cash value minus one year’s interest minus any existing loans Not applicable
Tax benefits Tax-free death benefit and tax-deferred cash value growth Tax-free death benefit
Payment flexibility Monthly or annually Monthly
Living benefits
  • Withdrawable premium fund (fully taxable)
  • Policy loans 
  • Payment equal to 50% of the basic insurance amount in case of terminal illness
Lump-sum payment equal to 50% of the insurance amount in case of terminal illness 
Death benefit guarantee Guaranteed for life Guaranteed for life
Additional riders Accidental death benefit, child term benefit, total disability waiver benefit, guaranteed insurability benefit, business value protection benefit, term insurance benefits, etc. Not applicable

Which limited pay whole life insurance plans are available from Sun Life

Sun Life offers limited pay options across its whole life plans, letting policyholders finish premiums early while keeping lifetime coverage. Sun Par Protector II and Sun Par Accumulator II are available in 10-pay, 20-pay, and pay-to-age-100 options, while Sun Par Accelerator (8‑pay) is fully paid up in eight years. The non-participating SunSpectrum Permanent Life II also offers 10-pay, 20-pay, and pay-to-age-100 options. 

Why Sun Life stands out

Sun Life’s whole life insurance lineup is strengthened by the company’s financial profile, product depth, and global business model. Here’s why Sun Life stands out in Canada’s whole life market:

  • Strengthens long-term performance through global diversification and multi-market earnings stability
  • Supports long-term guarantees with exceptional capital strength and a 154% LICAT ratio
  • Offers flexibility through multiple par product designs, including estate, accumulation, and 8-pay options
  • Provides scalable planning advantages for affluent and corporate clients seeking tax-efficient wealth transfer and surplus management

How to choose the right Sun Life whole life insurance plan

Choosing the right Sun Life whole life insurance plan depends on your goals, income, and long-term financial priorities. Each plan is built for a specific purpose, from wealth transfer and estate planning to affordable lifetime protection. Understanding what matters most to you helps narrow down the right fit.

Here’s how to match your plan to your needs:

  • For wealth transfer or estate planning, choose a participating plan like Sun Par Protector II
  • For flexibility and liquidity, choose Sun Par Accumulator II
  • For early premium completion and fast cash-value build-up, choose Sun Par Accelerator
  • For guaranteed but simpler lifetime coverage, choose the non-participating plan SunSpectrum Permanent Life II
  • For health-challenged individuals or smaller coverage needs, choose the guaranteed-issue plan Sun Life Go Guaranteed Life Insurance

How to buy Sun Life whole life insurance with PolicyAdvisor

Ready to explore Sun Life Whole Life insurance? Get a personalized Sun Life whole life illustration and compare it to top Canadian insurers with PolicyAdvisor’s licensed experts.

Get covered in three easy steps:

  • Speak with a licensed PolicyAdvisor expert
  • Review Sun Par Protector II, Sun Par Accumulator II, and Sun Par Accelerator alongside top competitors
  • Receive a personalized illustration and finalize your application online

PolicyAdvisor licensed experts help you compare options and find the perfect plan for your long-term financial goals.

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Frequently asked questions

Is Sun Life whole life insurance worth it?

Yes, Sun Life whole life insurance is worth considering, especially if you’re focused on estate planning, lifelong protection, or building tax-deferred cash value. It provides guaranteed lifetime coverage and stable long-term growth. However, whole life insurance costs more than term coverage, so make sure the premiums fit your long-term budget. A licensed advisor can help you compare options and understand trade-offs before you buy.

Can I borrow against my cash value?

Yes, you can borrow against the cash value of your Sun Life whole life insurance policy. Minimum and maximum loan limits vary by plan. Loans accrue interest and reduce your cash value and death benefit. If the loan balance plus interest exceeds your cash value, the policy may lapse and could trigger tax implications, so it’s important to review your statements regularly.

This feature allows policyholders to access funds for short-term needs without surrendering their policy. However, any outstanding balance plus interest will reduce your death benefit if not repaid.

What happens if I stop paying premiums?

If you stop paying premiums, your Sun Life whole life policy won’t immediately lapse. You can choose to activate the Automatic Premium Loan (APL) option, which uses your policy’s cash value to cover missed payments and keep coverage in force. The APL must be elected at issue or added later by request.

If the loan balance ever exceeds the total cash value, your Sun Life whole life insurance policy could lapse. To avoid lapse, you’ll need to repay or resume regular premium payments.

Does Sun Life offer participating policies with dividends?

Yes, Sun Life offers three participating whole life insurance plans such as Sun Par Protector II, Sun Par Accumulator II, and Sun Par Accelerator. These plans may pay annual dividends, depending on the performance of Sun Life’s participating account.

Dividends may include paid-up additions (to increase coverage and cash value), premium reduction, cash withdrawals, or interest on deposit. Dividends are not guaranteed and may change over time, and available options vary by plan, with the Accelerator offering paid-up additions only.

What is Sun Par Protector II Life Insurance?

Sun Par Protector II is a participating whole life plan designed for affordable, long-term protection. It offers lifetime coverage, fixed premiums, and a guaranteed death benefit. The plan’s cash value starts building after five years, and policyholders can choose flexible payment options such as life-pay, 10-pay, or 20-pay. It also offers four dividend options: paid-up additions, cash withdrawal, premium reduction, and interest-bearing dividends on deposit. 

What is Sun Par Accumulator II Life Insurance?

Sun Par Accumulator II is a participating whole life insurance plan built for faster cash value access and long-term growth. It offers lifetime coverage with premiums payable through life-pay, 10-pay, or 20-pay structures. Cash value begins accumulating after the first policy year, and policyholders can benefit from annual dividends through options like paid-up additions, premium reduction, cash withdrawal, or interest-bearing dividends on deposit. This makes the Accumulator II ideal for those seeking both protection and early access to policy value.

What is Sun Par Accelerator Life Insurance?

Sun Par Accelerator is a participating whole life insurance plan designed for faster premium completion. It becomes fully paid-up after eight years (8-pay), offering lifetime coverage with no further payments required.

Like other participating plans, it builds cash value starting after the first year and pays dividends as paid-up additions. The shorter payment period makes it suitable for individuals seeking long-term coverage with accelerated ownership.

What is SunSpectrum Permanent Life II Insurance?

SunSpectrum Permanent Life II is a non-participating whole life insurance plan that provides guaranteed lifetime coverage and steady cash value growth. Unlike participating policies, it doesn’t pay annual dividends. Premiums are fixed and can be paid through multiple structures, life-pay, 10-pay, or 20-pay. The plan’s cash value builds gradually over time and can be accessed through withdrawals or policy loans. It’s a good fit for those who want predictable costs and long-term stability without dividend fluctuations.

What is Sun Life Go Guaranteed Life Insurance?

Sun Life Go Guaranteed Life is a guaranteed issue whole life insurance plan designed for those with pre-existing health conditions or difficulty qualifying for traditional coverage. It offers lifetime protection with coverage amounts ranging from $5,000 to $25,000. There are no medical exams or health questions, and approval is automatic for applicants aged 30 to 74. The plan builds a small cash value over time and includes fixed premiums payable up to age 95. A two-year waiting period applies, if the insured passes away during this time (for any reason other than accidental death), the beneficiary receives a refund of premiums paid plus interest. After two years, the full death benefit becomes payable.

Are par account investments affected by market conditions? 

Yes, par account investments are affected by market conditions. While Sun Life employs a long-term investment strategy and diversifies across various asset classes to stabilize returns, fluctuations in interest rates and stock prices can still affect the account’s earnings.

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Canada Life whole life insurance review (2026)

Canada Life’s participating life insurance policies maintain a dividend scale interest rate of 6.00%. Additionally, Canada Life has consistently paid dividends for over 170 years, and its participating account has never missed a distribution year. This is a remarkable record that reflects the insurer’s financial resilience and reliability across economic cycles.

In this review, we explore Canada Life’s whole life insurance offerings, that provide lifelong protection, guaranteed cash value accumulation, and long-term dividend potential.

Best for charitable giving
☆☆☆☆☆
★★★★★
PolicyAdvisor rating
Plans offered
Estate Select
Wealth Select
My Par Gift
Average term life cost
10-pay
20-pay
pay-to-100
A.M. Best financial strength rating
A+
Dividend Scale Interest Rate (DSIR)
6.00%

PolicyAdvisor rating

Canada Life whole life insurance earns a 4 out of 5 rating from PolicyAdvisor. It is a leading choice for Canadians who want to use whole life insurance to support charitable giving. Its My Par Gift plan is specifically designed for charitable contributions, with a single premium and cash value starting from year one. It is also known for its long history of dividend payments, a large and financially strong participating account, and disciplined long-term financial management.

Canada Life’s participating plans share in company earnings through annual, non-guaranteed dividends. Dividends depend on participating account investment returns, insurance claims, expenses, taxes, lapses, policyholder behaviour, and surplus management. Each year, Canada Life’s Board of Directors reviews and approves the dividend scale for the following policy year.

Canada Life participating account financials:

  • Participating account size: $59.2 billion in total assets
  • Policies in force: 1.4 million participating life insurance policies
  • Participating account surplus: $3.06 billion
  • Dividend history: Dividends paid to participating policyowners since 1848
  • Participating account structure: Canada Life operates the largest combined open participating account in Canada
  • Dividend drivers: investment experience, mortality experience, expenses, taxes, lapses, withdrawals, and policy terminations

Canada Life’s long dividend history and sizable participating account support stable long-term performance. However, like all insurers, dividends are not guaranteed and can increase or decrease depending on annual experience.

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$500

Canada Life offers two participating whole life options

  • Estate Select: A traditional participating whole life policy focused on long-term guarantees and stable estate protection
  • Wealth Select: A participating whole life policy designed for higher early cash value growth, long-term accumulation, and estate enhancement potential

Both plans provide lifetime coverage with guaranteed base values and the opportunity to enhance policy value through dividends.

Source: Canada Life Financial Facts 2024

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Canada Life whole life insurance costs and value

This example shows the projected premiums, cash value growth, and death benefit for a 30-year-old non-smoker female purchasing $100,000 of Canada Life whole life coverage with life pay and enhanced paid-up additions.

Projected premiums, cash value, and death benefit over time

 

Policy Year Age Annual premium paid Total premiums paid Total cash value Death benefit
0 30 $800.00 $800.00 $0 $100,000.00
10 40 $800.00 $8,000.00 $1,745 $100,000.00
20 50 $800.00 $16,000.00 $13,419.00 $100,000.00
30 60 $800.00 $24,000.00 $36,739.00 $100,000.00
40 70 $800.00 $32,000.00 $68,267.00 $121,507.00
50 80 $800.00 $40,000.00 $118,346.00 $164,409.00
55 85 $800.00 $44,000.00 $151,779.00 $192,112.00
60 90 $800.00 $48,000.00 $190,882.00 $224,144.00

 

* Values shown are non-guaranteed illustrations based on current assumptions and the insurer’s dividend scale. Actual premiums, cash values, and death benefits may vary. This example is for informational purposes only and does not constitute a policy guarantee.

What are the benefits of Canada Life’s whole life insurance?

Canada Life’s whole life policies provide lifelong coverage while building guaranteed cash value that you can use during your lifetime. They also allow you to pay off your policy quickly (in 10 or 20 years) or spread payments over a longer period of time (until age 100). Key benefits include:

  • No maximum coverage: Canada Life’s whole life policies have no set upper limit, meaning you can get as much coverage as you need. However, amounts over $50 million require special underwriting
  • Four dividend options: Dividends can be received in the form of cash payments, premium reductions, paid-up additions, and enhanced insurance
  • Additional deposit option (ADO): You can increase your policy’s coverage and cash value by making extra payments. However, ADO is subject to MTAR limits, so excess payments may be restricted once the policy is close to the tax-exempt shelf
  • Flexibility with premium offset: You can cover some or all of your premium payments using dividends. However, you must bear in mind that premium offset is not guaranteed and depends on investment performance, interest environment, and company experience
  • Children’s term life insurance rider: You can include term life insurance on your children with these policies. Future children are added at no additional cost until you turn 55

When it comes to coverage, Canada Life offers several options, including:

  • Single life: Covers one person and pays a death benefit upon their passing
  • Joint-first-to-die: Covers two people and pays a death benefit when the first insured person dies. The surviving person remains covered for an additional 60 days, during which they can buy a new policy on their life, with no underwriting
  • Joint-last-to-die (premiums to first death): Covers two people with premiums payable until the death of the first insured person. Premium payments are higher under this plan
  • Joint-last-to-die (premiums to last death): Covers two people with premiums payable until the death of the second insured person. Premium payments are lower under this plan

Types of whole life insurance offered by Canada Life

Canada Life offers two participating whole life policies with lifetime coverage, cash value growth, and annual dividends. Here’s how they differ:

  • Estate Select: Provides higher cash value and payout in later years and is ideal for parents looking to secure their children’s future
  • Wealth Select: Offers early cash value growth and is ideal for business owners seeking near-term liquidity
Key features of Canada Life’s Estate Select and Wealth Select plans

 

Category Estate Select Wealth Select
Premium type Fixed, with flexible payment options (Max 10, Max 20, and Pay to age 100) Fixed, with flexible payment options (Max 10, Max 20, and Pay to age 100)
Coverage amount range $25,000 to no maximum $100,000 to no maximum
Dividend options
  • Cash payment
  • Premium reduction
  • Paid-up additions
  • Enhanced coverage
  • Cash payment
  • Premium reduction
  • Paid-up additions
  • Enhanced coverage
Policy loan availability Allow loans from cash value. However, ADO premium payments are paused while a loan is active. They resume after full repayment Allow loans from cash value. However, ADO premium payments are paused while a loan is active. They resume after full repayment
Payment flexibility Monthly or annually Monthly or annually
Living benefits
  • Cash withdrawal
  • Policy loan
  • Collateral loan
  • Premium offset
  • Cash withdrawal
  • Policy loan
  • Collateral loan
  • Premium offset
Additional riders Accidental death benefit, waiver of premium benefit, guaranteed insurability rider, business growth protection rider (if policy corporately-owned), and child’s term life insurance rider Accidental death benefit, waiver of premium benefit, guaranteed insurability rider, business growth protection rider, and child’s term life insurance rider

 

Source: Canada Life  

What are the pros and cons of Canada Life’s whole life insurance?

Canada Life’s whole life policies offer several benefits, from unlimited coverage to multiple payment and dividend options. However, they also have some limitations. Let’s take a closer look at them:

Advantages and disadvantages of Canada Life’s whole life insurance policy

 

Pros Cons
Offers unlimited coverage based on your needs (special quote needed for amounts over $50M) Under the joint-last-to-die (first death) plan, Additional Deposit Option (ADO) payments stop after the first insured person’s death. That means the survivor can no longer enhance their policy using ADO contributions
Includes term life insurance rider for children that covers future children at no additional cost (until you turn 55) Premium offset availability depends on the participating account’s earnings
Offers flexibility to increase coverage and cash value through the additional deposit option (ADO) Canada Life has the lowest dividend rate compared to other insurers
Allows you to offset some or all of your premiums using dividends 

See how Canada Life compares to other whole life insurance providers in Canada

Highlights of Canada Life’s whole life insurance policy document

A Canada Life whole life insurance policy document (for Estate Select or Wealth Select) typically includes the following core sections and details:

  • Policyholder and insured information: Names, birth dates, and identifying information for the policy owner and the insured person
  • Coverage amount: The face amount payable as the death benefit, along with any additional coverage or riders selected.
  • Premium schedule: The premium amount, payment frequency (monthly, annual, etc.), and payment duration (10-pay, 20-pay, or to age 100). This section also outlines grace periods and the consequences of missed payments
  • Dividend options: The available choices for using annual dividends, such as receiving them in cash, reducing premiums, purchasing paid-up additions, or selecting enhanced coverage
  • Guaranteed values: Tables showing the annual buildup of guaranteed cash value and death benefit. Non-guaranteed values based on current dividend scales are also typically included
  • Policy loans and withdrawals: Rules for accessing cash value, including loan interest rates and how additional deposits are treated if a policy loan is active
  • Riders and optional benefits: Information on add-on features such as children’s term insurance, accidental death benefits, waiver of premium, and guaranteed insurability, along with the conditions for each
  • Beneficiary designation: Instructions for naming or changing beneficiaries and an explanation of revocable versus irrevocable beneficiary status
  • Plan structures: Details on whether the contract is single life, joint-first-to-die, or joint-last-to-die, and any related privileges such as survivor purchase rights
  • Termination and surrender conditions: Requirements and outcomes if the policy is cancelled or surrendered, including any surrender charges and the cash value payable to the owner
  • Investment and participating account disclosure: Information on how premiums are invested within the participating account and how dividends are determined for policyholders
  • Other legal provisions: Definitions, limitations, exclusions, such as the suicide clause, incontestability rules, reinstatement rights, and instructions on how to submit a claim

These sections are designed to give policyholders clear disclosure of their coverage, obligations, and available options throughout the life of a Canada Life whole life insurance policy.

What are the different limited-pay options offered by Canada Life?

Canada Life offers its participating whole life policies (Estate Select and Wealth Select) with three standard premium payment structures: 10-pay, 20-pay, and pay-to-age-100. The first two are true limited-pay designs, while pay-to-100 is a lifetime premium schedule that is often grouped with them as a third option.

  • Max 10 (10-pay): All required premiums are paid over 10 years. After year 10, the base policy is fully paid-up as long as no new riders or additional deposits are added
  • Max 20 (20-pay): Premiums are level and payable for 20 years. After year 20, the base policy becomes paid-up for life
  • Pay to age 100: Premiums remain level and continue until age 100. This is not a limited-pay option in the strict definition, but it is one of the three standard payment patterns available

Estate Select and Wealth Select can be issued using any of the three premium schedules (Max 10, Max 20, or pay-to-100) for both single-life and joint-life structures. Policyholders can later use features such as premium offset, where dividends cover ongoing premiums, to reduce or eliminate out-of-pocket payments. Contractually, however, the three payment structures listed above are the available choices at issue.

What are the different whole life dividend options that Canada Life offers?

Canada Life offers four dividend options that allow policyholders to customize the performance of their participating whole life insurance to their financial goals.

  • Cash payments: Dividends can be received as cash payouts, providing immediate flexibility, though the amount received may be taxable depending on the policy’s adjusted cost basis
  • Premium reductions: Dividends can reduce or eventually eliminate out-of-pocket premiums through a premium-offset strategy, depending on long-term dividend performance
  • Paid-up additions: Many policyholders reinvest dividends to buy paid-up additional coverage, which increases the death benefit, guaranteed cash value, and future dividend-earning potential, helping the policy compound over time
  • Enhanced coverage: This option combines paid-up additions with a term insurance component, offering higher early protection while gradually transitioning to permanent paid-up coverage as the policy matures

How are dividends for Canada Life’s participating policies distributed

Dividends in Canada Life’s participating policies are distributed based on the earnings of the participating (or “par”) account. This account combines premiums from all participating policyholders and invests them in a diverse portfolio of assets.

“Par” account earnings depend on several factors, including investment returns, policy cancellations, insurance claims, and operational costs. When the account outperforms expectations, Canada Life shares the excess earnings with policyholders through dividends. 

While dividends are not guaranteed and can vary, Canada Life has a strong track record of maintaining its dividend scale, having paid annual dividends at an interest rate of 5.25% to 6.00% over the past few years.

Dividend Scale - Participating Whole Life Insurance

Compare dividend rates from top Canadian insurers

2022 2023 2024 2025 2026
Equitable 6.05% 6.25% 6.40% 6.40% 6.40%
Manulife 6.10% 6.35% 6.35% 6.35% 6.35%
iA Financial Group 5.75% 6.00% 6.25% 6.35% 6.35%
Desjardins Insurance 5.75% 6.20% 6.30% 6.30% 6.30%
RBC Insurance 6.00% 6.00% 6.25% 6.30% 6.30%
Sun Life 6.00% 6.00% 6.25% 6.25% 6.25%
Empire Life 6.00% 6.00% 6.00% 6.25% 6.25%
Foresters Financial 5.50% 5.50% 5.50% 6.25% 6.25%
Co-operators 5.90% 5.90% 6.00% 6.00% 6.00%
Assumption Life 5.75% 5.75% 5.75% 5.75% 5.80%
Canada Life 5.25% 5.50% 5.50% 5.75% 6.00%

How are Canada Life whole life insurance premiums invested?

When you pay premiums into a Canada Life participating whole life policy, they are pooled into the company’s participating account. Canada Life manages this account with two goals:

  • Long-term stability
  • Returns that respond to economic conditions

The account uses a disciplined asset–liability matching strategy to ensure that investment income can reliably support guarantees, cash values, and dividends.

Canada Life participating account: Asset mix (June 30, 2025)

 

Asset class % of Account What it means for policyholders
Fixed income (Total 60.0%) Stable returns that support guarantees
Public bonds 28.3% Long-term stability and predictable income
Private placements 14.9% Higher yield with controlled risk
Mortgages 9.8% Strong cash flow and diversification
Cash & equivalents 7.0% Liquidity for claims and guarantees
Non-fixed income (Total 30.7%) Helps support future dividend potential
Public equity 13.7% Market growth participation
Real estate 12.3% Inflation hedge and rental income
Private equity 4.7% Long-term growth with low correlation
Other assets 9.3% Derivatives and other holdings used for risk management

 

Source: Canada Life Combined Open Participating Account – June 30, 2025

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Are “par” account investments affected by market conditions?

Yes. While Canada Life employs a long-term investment strategy and “smoothing” mechanism to spread investment gains and losses over several years, changes in interest rates, stock prices, and real estate can still affect the “par” account’s investments.

How can I access my Canada Life whole life cash value?

You can access your policy’s cash value through:

  • Cash withdrawals: You can withdraw part or all of your cash value. A full withdrawal will result in your policy’s cancellation
  • Policy loans: You can borrow against your cash value. However, you won’t be able to make Additional Deposit Option (ADO) payments while your loan is active
  • Collateral loan: You can use your policy as collateral for a loan 
  • Premium offset: If you have enough cash value, you can use it to pay part or all of your due premiums

What additional benefits or riders does Canada Life offer on their whole life plans?

Canada Life offers several additional benefits or riders on its whole life policies, including:

  • Total disability insurance benefit: Covers required premium payments if the insured experiences certain disabilities. To qualify, the insured must be 18 or older when the policy is issued
  • Accidental death benefit: Provides a higher payout if death is caused by certain types of accident. This can help beneficiaries manage unexpected payments that may arise due to the covered accident
  • Waiver of premium benefit: Covers required premium payments if the insured under this benefit becomes disabled 
  • Guaranteed insurability rider: Allows you to obtain new permanent policies on the insured person without medical underwriting
  • Business growth protection rider: Allows you to purchase additional permanent policies on the insured person over a 10- or 15-year period
  • Children’s term life insurance rider: Provides term life insurance coverage for your children, including adopted and stepchildren. Future children are automatically added at no additional cost until you turn 55
See how Canada Life compares to the best whole life insurance providers in Canada

How to apply for Canada Life’s whole life insurance with PolicyAdvisor?

You can get a personalized whole life insurance quote for Canada Life through PolicyAdvisor, where you can compare different plans and policies from Canada’s top providers. Schedule a free consultation with our licensed advisors to explore the best options to protect your legacy.

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Frequently asked questions

Is Canada Life’s whole life insurance worth it?

If you want lifelong protection with cash value growth that you can access in many ways, a whole life policy could be a smart choice. However, premiums for whole life insurance are generally higher than those for term life and may exceed some budgets.

Does Canada Life offer participating policies with dividends?

Yes. Canada Life offers two participating whole life policy plans, Estate Select and Wealth Select, with flexible payment options.

Do I need medical underwriting for a Canada Life whole life insurance plan?

Yes, Canada Life requires medical underwriting for new whole life insurance policies. However, if you already have whole life insurance, you can enhance your coverage using the Guaranteed Insurability Rider, without any underwriting.

How does the Canada Life participating account work?

Canada Life’s participating account pools premiums from all participating policyholders and invests them in a diversified portfolio of assets. The account’s earnings are influenced by various factors, including investment returns, mortality claims, policy cancellations, and operational expenses. When the account’s earnings exceed expectations, the surplus is distributed among policyholders as dividends.

What is the children’s term life insurance rider?

The children’s term life insurance rider is an optional add-on to Canada Life’s whole life insurance policies. It provides term life coverage for your biological, adopted, and stepchildren. Future children are automatically covered at no additional cost until you turn 55.

What happens if I stop paying my premiums?

If you miss a payment on your Canada Life whole life insurance policy, you have 31 days to make it up. If the premium remains unpaid after this period, Canada Life will automatically take out a policy loan on your behalf, provided your policy has enough cash value. This loan will keep your policy active as long as there’s sufficient cash value to cover future premiums and interest charges.

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Manulife whole life insurance review (2026)

Whole life insurance continues to attract Canadians who want lifetime coverage, affordable premiums, and the ability to build long-term cash value. Manulife is one of the most established names in this space and is known for its financial strength and stable participating account performance. 

In this review, we’ll help you take a closer look at Manulife’s whole life insurance plans, how they build cash value, the available dividend options, key features, and who can benefit most from this type of coverage. 

Best for overall performance
☆☆☆☆☆
★★★★★
PolicyAdvisor rating
Plans offered:
Manulife Par
Manulife Par with Vitality Plus
Performax Gold
Payment options
10-pay
20-pay
pay-to-100
A.M. Best financial strength rating
A+
Dividend Scale Interest Rate (DSIR)
6.35%

PolicyAdvisor rating

Manulife whole life insurance earns a 5 out of 5 rating from PolicyAdvisor for its overall performance, disciplined long-term dividends, and industry-leading financial strength. Manulife operates one of Canada’s largest participating life insurance platforms, supported by a $15.98 billion participating account and more than 307,000 active participating policies.

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$500
Manulife’s participating plans share in company profits through annual dividends. The Dividend Scale Interest Rate (DSIR) reflects participating account investment performance and directly influences policyholder dividends. For 2025–2026, Manulife maintains a 6.35% DSIR for Manulife Par and Manulife Par with Vitality Plus policies issued June 23, 2018, or later.

Compare dividend rates from top Canadian insurers

2022 2023 2024 2025 2026
Equitable 6.05% 6.25% 6.40% 6.40% 6.40%
Manulife 6.10% 6.35% 6.35% 6.35% 6.35%
iA Financial Group 5.75% 6.00% 6.25% 6.35% 6.35%
Desjardins Insurance 5.75% 6.20% 6.30% 6.30% 6.30%
RBC Insurance 6.00% 6.00% 6.25% 6.30% 6.30%
Sun Life 6.00% 6.00% 6.25% 6.25% 6.25%
Empire Life 6.00% 6.00% 6.00% 6.25% 6.25%
Foresters Financial 5.50% 5.50% 5.50% 6.25% 6.25%
Co-operators 5.90% 5.90% 6.00% 6.00% 6.00%
Assumption Life 5.75% 5.75% 5.75% 5.75% 5.80%
Canada Life 5.25% 5.50% 5.50% 5.75% 6.00%

Manulife offers two participating whole life options:

  • Manulife Par: A traditional participating whole life plan designed for long-term value, disciplined growth, and strong guaranteed features
  • Manulife Par with Vitality Plus™: Combines participating whole life coverage with the Vitality rewards program, adding lifestyle-based benefits and engagement incentives

Rating methodology

PolicyAdvisor rates Manulife whole life insurance 5/5 based on six factors: long-term dividend stability, early/long-term cash-value performance, premium flexibility, par fund strength, fees, and riders.

What are the key features of Manulife whole life insurance?

Manulife’s whole life insurance plans start building cash value from the early years of the policy. The maximum issue age for Manulife whole life insurance is 80 years and they offer two dividend options: paid-up insurance and cash. 

Insured individuals can avail of policy loans up to 90% of the total cash value. However, non-repayment of these loans can lead to a deterioration in the policy’s overall value. With Manulife whole life insurance, policy holders can get additional riders including child protection, guaranteed insurability, term insurance, and total disability waiver. 

Key features of whole life insurance from Manulife

 

Category Details
Cash value accumulation Immediate
Premium payment frequency Monthly, annual, and PAC (pre-authorized chequing) 
Maximum issue age 18-80 years
Coverage amount range Coverage starts at $100,000 for 10 year, 20 year and pay to age 90 premium durations, and $500,000 for pay to age 100
Coverage options Single life or joint-last-to-die coverage options
Dividend options Paid-up insurance, cash, and premium reduction
Policy loan availability Yes, up to 90% of the total cash value
Additional riders
  • Child protection
  • Guaranteed insurability
  • Term insurance
  • Total disability waiver

What are the different Manulife whole life plans I can choose from?

Manulife offers two participating whole life insurance plans, Manulife Par with Vitality Plus™ and Manulife Par. Both policies offer immediate cash value growth and guaranteed access to cash value in the early years. For 10-pay, 20-pay, and pay to age 90 plans, the coverage starts at $100,000. For pay to age 100, the coverage starts at $500,000. 

Manulife Par with Vitality Plus™ gives the insured individual access to the maximum-value benefits of Manulife Vitality, the company’s flagship rewards program. Manulife Par with Vitality Plus™ offers only single life coverage while Manulife Par offers single life and joint-last-to-die coverage options. 

Manulife Par and Manulife Par with Vitality Plus™ 

 

Feature Manulife Par Manulife Par with Vitality Plus
Coverage amount Starts at $100,000 for 10-year, 20-year, and pay-to-age-90 durations; $500,000 for pay-to-age-100 Starts at $100,000 for 10-year, 20-year, and pay-to-age-90 durations; $500,000 for pay-to-age-100
Policy fees No policy fees, but some admin charges may apply No policy fees, but some admin charges may apply
Payment duration options 10 years, 20 years, to age 90, or to age 100 10 years, 20 years, to age 90, or to age 100
Coverage options Single life or joint last-to-die Single life only
Eligibility for Vitality benefits Access to Manulife Vitality Go™ benefits at no added cost Access to maximum-value Manulife Vitality benefits
Upgrade option Upgrade to Manulife Par with Vitality Plus before the 3rd anniversary (no underwriting required) Not applicable
Issue age 18-80 years 18-80 years
Monthly Vitality® charge Not applicable – $15 for pay 10 years

– $10 for pay 20 years

– $6 for pay to age 90

– $4 for pay to age 100

Optional add-ons – Add term life insurance

– Skip payments if disabled (conditions apply)

– Guarantee future eligibility for life insurance

– Protect children and guarantee their future life insurance coverage

– Add term life insurance

– Skip payments if disabled (conditions apply)

– Guarantee future eligibility for life insurance

– Protect children and guarantee their future life insurance coverage

Source: Manulife.ca

Read more about how whole life insurance works in Canada
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What are the pros and cons of Manulife’s whole life insurance?

Manulife’s participating whole life policies offer a range of benefits such as immediate cash value growth, the option to choose the frequency and duration of premiums, and access to riders. Manulife also offers deposit option payments where the insured individuals can make direct premium payments and increase their protection. 

The downside with Manulife’s whole life insurance is that they do not offer non-participating plans and some policy owners may find the dividend and returns structure complex. 

Pros and cons of Manulife whole life insurance

 

Pros Cons
Immediate cash value growth and guaranteed cash value in the early years Manulife does not offer non-participating whole life insurance plans 
Deposit option payments are available where policy owners can make additional premium payments to increase protection They offer only two dividend options while other insurers typically offer up to four 
Option to choose the frequency and duration of premium payments Manulife Par does not offer join-first-to-die coverage 
Variety of riders offered by Manulife for different life events and needs
Access to Manulife Vitality, a rewards and discounts program 

Highlights of Manulife’s whole life insurance policy document

A Manulife whole life insurance policy document includes the following key elements:

  • Policyholder and insured details: Basic information about the policy owner and the insured person, including names and ages
  • Coverage amount: The death benefit or face amount, along with the type of coverage (single life or joint-last-to-die)
  • Premium schedule: Premium amount, payment frequency, available payment methods, and rules for missed payments
  • Payment duration options: Choices such as 10-pay, 20-pay, pay to age 90, or pay to age 100
  • Dividend options: How dividends can be used, including paid-up additions or cash, and how earnings are allocated from the participating account
  • Guaranteed cash value: Tables showing guaranteed and non-guaranteed cash value growth over time
  • Policy loans and withdrawals: Rules for accessing cash value, including loan limits, interest rates, and the impact on policy values
  • Riders and optional coverage: Available add-ons such as child coverage, guaranteed insurability, term riders, and waiver of premium
  • Beneficiary information: How to name or update beneficiaries and the rules that apply
  • Plan structures: Available setups such as single life or joint-last-to-die and how they affect the payout
  • Surrender and termination conditions: What occurs if the policy is cancelled or surrendered and the guaranteed values payable
  • Investment and par account disclosure: How premiums are invested and how dividends are determined within the participating account
  • Legal and general provisions: Definitions, contestability rules, reinstatement options, exclusions, and claim procedures
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What are the different limited-pay options offered by Manulife?

Manulife’s whole life insurance (Manulife Par) offers several limited-pay premium structures designed to fully fund the policy within a defined period.

  • 10-pay: Premiums are payable for 10 years, after which the policy becomes paid-up for life
  • 20-pay: Premiums are payable for 20 years, and the policy is fully paid-up once that period ends
  • Pay to Age 90: Level premiums continue until the insured reaches age 90, with lifetime coverage following the final payment
  • Pay to Age 100: Level premiums continue until age 100. This option typically includes a higher minimum coverage amount, often $500,000 or more

Policyholders can choose single life or joint last-to-die coverage. These limited-pay structures provide certainty by ensuring premiums end at a fixed point while maintaining lifelong coverage once the payment period is complete.

What is Manulife Vitality?

Manulife Vitality is a wellness-enhanced insurance program that rewards policyholders for maintaining healthy habits. It’s designed to encourage better lifestyle choices and make wellness a part of your insurance experience.

When you’re enrolled, you earn Vitality Points for completing everyday health activities like walking, exercising, getting a flu shot, sleeping well, or meditating. As your points increase, your Vitality Status improves from Bronze to Silver, Gold, and Platinum, unlocking greater rewards and premium savings. These can include discounts on leading brands, fitness devices, and even travel or entertainment perks.

There are two versions of the program: Vitality Go™, which is included at no cost with all eligible plans, and Vitality Plus™, which offers enhanced benefits and exclusive rewards, such as the opportunity to earn a free Apple Watch®, for a small monthly fee. Manulife Vitality is also available with health and dental insurance to help members integrate wellness into both their financial and physical health goals.

What factors affect the performance of Manulife’s participating account?

Factors that influence the performance of Manulife’s participating account are mortality rates, policy cancellations, expenses and taxes, and investment returns. While a participating account is managed to ensure there is always enough money to pay death benefits and cash values, these factors do influence the account’s cash flow and performance. 

Let’s understand the factors influencing the participating account:

  1. Mortality rates: The death benefits of whole life policies are paid from the participating account. Insurers typically plan for the number of death benefits that they may have to pay in a given year. They make this assumption based on Canada’s overall life expectancy. Higher death benefits than expected will deplete the participating account’s funds faster, lower death benefits will have the opposite effect. This is why mortality rates are a crucial factor in determining how a participating account performs fiscally
  2. Policy cancellations: Based on past consumer behaviour, Manulife makes pricing assumptions of the number of policies that will be cancelled every year. If the cancellation numbers are lower, the participating account may be adversely affected, and vice versa
  3. Expenses and taxes: Underwriting costs, issuing contracts, making policy changes, and other administrative and operating expenses play a role in the participating policy’s performance. Manulife allocates resources towards these expenses in a manner that is fair and reasonable to the policy holders. If the operating charges are less than the company’s estimates, the participating account’s performance will be positive. If not, the performance may be affected negatively
  4. Investment returns: The expected returns on an investment play a key role in determining the profitability of a participating account. If the actual returns on an investment exceed Manulife’s pre-determined numbers, it positively affects the participating account. The latter is true if the returns are lower than anticipated
Factors that influence Manulife’s participating accounts

 

Factor Predictability Stability Impact on performance
Mortality High High Low
Cancellations Medium Medium Medium
Expenses & Taxes High High Low
Investment Returns Medium Medium High

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Where does Manulife invest the participating account’s premiums?

Manulife invests the participating account’s funds in public bonds, real estate, public and private equities, mortgages, and private debt. This diversified portfolio helps generate steady long-term returns while maintaining stability for policyholders. 

According to Manulife’s 2024 Sustainability Report, the company oversees $1.6 trillion in assets under management and administration, including $442 billion in total invested assets, $436 billion in segregated funds net assets, $334 billion in mutual funds, $223 billion in assets under administration, $154 billion in institutional asset management, and $19 billion in other funds. This scale and diversified asset mix help support consistent dividend performance and cushion short-term market volatility.

What dividend options does Manulife offer?

Dividends are a key feature of Manulife’s participating whole life insurance. They represent a share of the company’s financial performance and can enhance your long-term policy value. Manulife offers paid-up insurance, and cash that can be taken out or used for premium reduction. If you choose the paid-up insurance option, your annual dividends are used to automatically buy additional, fully paid-up insurance. 

This means that once your dividends have been used to purchase additional coverage, you do not need to make any further premium payments for the paid-up insurance. If you choose the cash option as your dividend strategy, the annual dividends you receive are paid directly to you. In this case, there may be some tax liability. 

How are Manulife’s whole life insurance dividends distributed?

Dividends are allocated to Manulife Par policyholders using a dividend scale. A dividend scale is a formula used by all insurance companies to fairly and equitably distribute the dividends among all the policy owners. The dividend scale is not guaranteed and usually increases or decreases based on the participating account’s performance. 

Manulife’s dividend scale for the past three years has been:

 

Year DSIR
2022 6.10%
2023 6.35%
2024 6.35%
2025 6.35%

 

Source: Manulife Sustainability Report, 2024

How to apply for Manulife whole life insurance with PolicyAdvisor?

To apply for a Manulife whole life insurance plan you would need to choose the plan type (Manulife Par or Manulife Par with Vitality PlusTM), choose your coverage options, fill in an application form, and submit. Your policy may also require medical underwriting based on your plan specifics.

For the best Manulife whole life quotes, speak to our experts at PolicyAdvisor. Our licensed advisors will help choose a plan and coverage options that best suit your needs and budget. We will also support you with the application, making the entire process seamless and easy for you!

Need insurance help?

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Frequently asked questions

Is Manulife whole life insurance worth it?

Yes, Manulife’s whole life insurance helps build cash value and provide long-term protection at affordable rates. Their policies are designed to help build wealth with dividend options that can be used to either buy more insurance or policy owners can withdraw as cash. Manulife also offers exclusive benefits with their Vitality program, making their whole life insurance plans an ideal option for those looking for complete protection. 

Can you borrow against the cash value?

Yes, you can request for a cash loan which is typically subject to Manulife’s administrative policies. The maximum amount you may borrow is 90% of the total available cash value minus any policy loans that you may have already taken. In some situations, Manulife may ask you to complete a loan agreement. 

What happens if I stop paying premiums?

If you stop paying your premiums, Manulife gives you a 31 day grace period to pay the pending premiums. In case you do not do that your policy will lapse. You will lose your coverage and your cash value may be used to pay off your policy loans and other charges. 

Does Manulife offer participating policies with dividends?

Yes, Manulife Par and Manulife Par with Vitality PlusTM, both offer participating whole life policies with dividends. Dividends can either be used to buy more insurance or they can be withdrawn as cash. In case policy owners choose to withdraw the dividends, there may be some tax implications.   

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Equitable whole life insurance review (2026)

Equitable Life is one of Canada’s strongest mutual insurers, recognized for disciplined investment management, consistent dividend performance, and a clear focus on policyholder value. 

The company’s 10-year average DSIR is approximately 6.24%, underscoring its reliability and competitive long-term cash value performance. In 2025, the company maintained a 6.40% dividend scale interest rate for its participating policies. This dividend scale rate remains unchanged from the previous year and is one of the highest among Canadian participating insurers, which may support steady cash value growth for policyholders.

In this review, we’ll explain how Equitable’s whole life insurance plans work, their key benefits, features, dividend performance, and why the company remains a top choice for Canadians looking to balance protection with long-term financial growth.

Best for mutual company
☆☆☆☆☆
★★★★★
PolicyAdvisor rating
Plans offered
Equimax Estate Builder
Equimax Wealth Accumulator
Payment options
10-pay
20-pay
pay-to-100
A.M. Best financial strength rating
N/A
Dividend Scale Interest Rate (DSIR)
6.40%

PolicyAdvisor rating

Equitable whole life insurance earns a 5 out of 5 rating from PolicyAdvisor for its mutual ownership structure, competitive dividend scale, and long-term focus on policyholder value. As a Canadian mutual life insurer, Equitable distributes profits back to participating policyholders rather than external shareholders, reinforcing long-term stability and strong participating performance.

Equitable’s participating whole life policies share in the company’s profits through annual dividends. The Dividend Scale Interest Rate reflects the participating account’s investment performance and is used to help determine dividend payments, which are not guaranteed and are declared at the sole discretion of Equitable’s Board of Directors each year.

Equitable’s participating account highlights (2025–2026):

  • Estimated par block assets: $2.7 billion (largest Canadian mutual)
  • Dividend scale interest rate (DSIR): 6.40% 
  • Par policyholders: 312,000+
  • Expected dividends paid to policyholders: ~ $175 million  
  • Par business history: 102 years with uninterrupted participating business
  • Dividend on deposit interest rate: 3.50%  
  • Policy loan interest rate: ~ 6.50% for most Equimax policies with qualifying policy numbers  
  • Dividends are not guaranteed and vary based on investment performance, mortality experience, expenses, and other participating account factors

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$500

Equitable offers two participating whole life plan options under the Equimax product line:

  • Equimax Estate Builder®: Designed for long-term value and legacy goals
  • Equimax Wealth Accumulator®: Designed for earlier cash value accumulation and financial flexibility

Equitable participating policies offer multiple premium payment options, including lifelong premiums, 20-pay, and 10-pay structures, giving policyholders flexibility to match their financial planning needs.

Rating methodology

PolicyAdvisor rates Equitable whole life insurance 5/5 based on factors similar to those used for other participating products including mutual company advantages, dividend scale stability, long-term cash-value performance, premium payment flexibility, participating account strength, and available riders.

Dividend Scale - Participating Whole Life Insurance

Compare dividend rates from top Canadian insurers

2022 2023 2024 2025 2026
Equitable 6.05% 6.25% 6.40% 6.40% 6.40%
Manulife 6.10% 6.35% 6.35% 6.35% 6.35%
iA Financial Group 5.75% 6.00% 6.25% 6.35% 6.35%
Desjardins Insurance 5.75% 6.20% 6.30% 6.30% 6.30%
RBC Insurance 6.00% 6.00% 6.25% 6.30% 6.30%
Sun Life 6.00% 6.00% 6.25% 6.25% 6.25%
Empire Life 6.00% 6.00% 6.00% 6.25% 6.25%
Foresters Financial 5.50% 5.50% 5.50% 6.25% 6.25%
Co-operators 5.90% 5.90% 6.00% 6.00% 6.00%
Assumption Life 5.75% 5.75% 5.75% 5.75% 5.80%
Canada Life 5.25% 5.50% 5.50% 5.75% 6.00%

What are the key features of Equitable’s whole life insurance?

Equitable offers participating whole life insurance for individuals looking to safeguard their financial future. These insurance options can be availed by individuals within 80 years of age and have a minimum coverage range of $10,000 (for single policies). Policy loans and dividends are available in Equitable’s whole life insurance, with varying degrees of tax advantage. Find out more below:

Key features of Equitable whole life insurance 

 

Category Details
Policy type Whole life insurance 
Cash value accumulation Available. Can be accessed after the first year of purchasing the policy
Maximum issue age 80 years
Coverage amount range $10,000 to no maximum
Dividend options Paid-up additions, enhanced protection, or paid in cash/held on deposit
Policy loan availability Available
Tax benefits Tax-advantaged growth of cash value
Payment options Life pay, 10 years, and 20 years payment options available
Additional riders Disability waiver of premium, critical illness, Excelerator Deposit Option (EDO)

 

Additional policyholder support (KIND program)

New Equimax participating whole life policies include Equitable’s built-in KIND program. It provides compassionate and snap advances, access to policy cash value in cases of severe disability, and bereavement counselling benefits.

What is Equimax by Equitable?

Equimax is Equitable Life’s flagship participating whole life insurance product, designed to provide lifelong protection while steadily building cash value. It combines guaranteed coverage and level premiums with the potential for long-term financial growth through annual participating dividends.

Equimax is available in two plan options tailored to different financial goals: Equimax Estate Builder®, ideal for long-term wealth transfer and legacy planning, and Equimax Wealth Accumulator®, suited for individuals or business owners seeking higher early cash values and financial flexibility.

How does Equimax’s participating whole life insurance work?

Equitable Life’s Equimax participating whole life insurance combines guaranteed lifelong protection with long-term growth through dividends. It’s designed for clients who want both security and a financial asset that builds value over time.

Here’s how the plan works:

  • Permanent life insurance coverage: This type of policy provides lifetime protection with guaranteed premiums and death benefits, ensuring stability for estate and wealth transfer goals
  • Guaranteed cash value: Equitable whole life builds cash value over time within the policy. Wealth Accumulator begins accumulating cash value early, while Estate Builder focuses on stronger long-term growth
  • Participating policy and dividends: As a participating plan, Equimax is eligible to receive annual dividends based on the performance of Equitable Life’s participating account, which reflects factors like investment returns, expenses, and mortality experience
  • Dividend options: Policyholders can choose how to use their dividends, receive them in cash, keep them on deposit to earn interest, buy paid-up additions (PUAs) for more coverage, or apply them to reduce premiums. The Enhanced Protection Option, available only at issue, combines PUAs with a one-year term addition for extra coverage flexibility
  • Premium payment choices: Equitable offers flexible payment schedules-10 Pay, 20 Pay, or Pay to Age 100. Once the payment period ends, coverage remains in force for life
  • Access to cash value: Policyholders can access built-up cash values through loans or withdrawals. Cash value can also serve as collateral for financing needs, though such actions may affect future dividends or death benefits
  • Mutual company advantage: As a mutual insurer, Equitable Life operates without shareholders, meaning participating policyholders share in the company’s long-term success through dividends and stable account management
Read more about how a whole life insurance policy works in Canada

What are the different Equitable whole life insurance plans to choose from?

Equitable Life offers two participating whole life insurance plans under its Equimax product line, Equimax Estate Builder and Equimax Wealth Accumulator. Both plans offer lifetime coverage and the opportunity to build guaranteed cash values, but they cater to different financial goals.

  • Equimax Estate Builder is designed for clients focused on long-term value, estate planning, and wealth transfer. It provides higher death benefits and steady cash value growth, making it ideal for individuals who want to leave a lasting financial legacy or support charitable giving
  • Equimax Wealth Accumulator offers stronger early cash value growth and greater liquidity in the initial years. It’s suited for clients or business owners who may need access to cash value earlier for opportunities like funding education, buying property, or investing in a business
Key differences between Equimax Estate Builder and Equimax Wealth Accumulator

 

Category Equimax Estate Builder® Equimax Wealth Accumulator®
Primary focus Designed for long-term estate planning, wealth transfer, and legacy growth Focused on higher early cash values and short-to-medium-term liquidity
Ideal for Individuals and families aiming to grow and transfer wealth tax-efficiently Business owners or professionals who value early access to cash within 20 years
Cash value growth Moderate in early years, strong long-term accumulation Higher early cash values, with slightly lower long-term accumulation
Death benefit growth Higher long-term death benefit to offset estate or capital gains taxes Moderate death benefit growth, emphasizing cash accessibility
Dividend options Dividends can be received in cash, on deposit, or used to purchase paid-up additions (PUAs) Dividends can be received in cash, on deposit, or used to purchase paid-up additions (PUAs)
Premium payment options Available as 10 Pay, 20 Pay, or Pay to Age 100 Available as 10 Pay, 20 Pay, or Pay to Age 100
Liquidity and collateral use Strong long-term value, typically used for estate purposes or future borrowing High early cash values make it well-suited for collateral loans or funding business opportunities
Child or grandchild coverage Ideal for lifelong coverage with gradual value growth for education or inheritance Offers earlier access to cash values for education or financial milestones
Charitable giving Well-suited for estate donations or legacy philanthropy Allows more flexibility for lifetime charitable contributions
Business protection Works well for long-term shareholder or key-person protection with stable growth Better for businesses that prioritize early liquidity and short-term funding options
Coverage availability Available as Single Life, Joint First-to-Die, or Joint Last-to-Die Available as Single Life, Joint First-to-Die, or Joint Last-to-Die
Minimum sum insured $10,000 (child) or $50,000 (adult) $10,000 (child) or $50,000 (adult)
Maximum sum insured Up to $25,000,000 total Equimax coverage Up to $25,000,000 total Equimax coverage

Equitable Life whole life insurance costs and value

This example shows the projected premiums, cash value growth, and death benefit for a 30-year-old non-smoker female purchasing $100,000 of Equitable Life whole life coverage with life pay and enhanced paid-up additions.

Projected premiums, cash value, and death benefit over time

 

Policy Year Age Annual premium paid Total premiums paid Total cash value Death benefit
0 30 $818.47 $818.47 $0.00 $100,000.00
10 40 $818.47 $8,184.70 $4,608.00 $100,000.00
20 50 $818.47 $16,369.40 $21,481.00 $100,000.00
30 60 $818.47 $24,554.10 $46,652.00 $118,700.00
40 70 $818.47 $32,738.80 $90,510.00 $163,023.00
50 80 $818.47 $40,923.50 $163,638.00 $228,448.00
55 85 $818.47 $45,015.85 $214,083.00 $272,181.00
60 90 $818.47 $49,108.20 $274,165.00 $323,796.00

 

* Values shown are non-guaranteed illustrations based on current assumptions and the insurer’s dividend scale. Actual premiums, cash values, and death benefits may vary. This example is for informational purposes only and does not constitute a policy guarantee.

What are the pros and cons of Equitable’s whole life insurance policy?

Equitable has several advantages, such as lucrative riders, availability for a collateral loan, multiple dividend payout options, and tax-free death benefits. However, there are some disadvantages, such as the non-availability of a non-participating whole life insurance option, higher premium costs, and slow cash value growth during the initial days of the Equitable Estate Builder plan.

Pros and cons of Equitable whole life insurance

 

Pros Cons
EquiLiving Critical Illness Rider provides a lump-sum payout for covered illnesses to cover medical costs or support recovery This policy has higher premiums compared to term insurance, making it less accessible for tight budgets
Excelerator Deposit Option allows additional tax-deferred contributions to enhance the policy’s cash value growth Equitable does not have a non-participating whole life insurance option to choose from
Variable dividend options provide flexibility to increase the death benefit, reduce premiums, earn interest, or receive cash It is not ideal for short-term goals or individuals seeking immediate returns
Tax-advantaged growth offers long-term savings potential and typically tax-free death benefits for beneficiaries

Highlights of Equitable’s whole life insurance policy document

An Equitable Life whole life insurance policy document includes:

  • Policyholder and insured details: Names, ages and coverage start dates for the owner and insured
  • Coverage amount: The death benefit and any additional term or rider coverage selected
  • Payment and premium schedule: The chosen pay structure (10-pay, 20-pay or life pay), premium amount, billing frequency and premium guarantees
  • Dividend options: How dividends can be used, including paid-up additions, cash payout, enhanced protection, premium reduction or left on deposit
  • Guaranteed values: Tables showing guaranteed cash value and death benefit, along with illustrated non-guaranteed values based on the current dividend scale
  • Policy loans and withdrawals: Rules for borrowing or withdrawing from cash value, including limits and interest rates
  • Riders and living benefits: Available add-ons such as critical illness, term riders, accelerator deposit option and waiver of premium
  • Beneficiary designation: How to assign or update primary and contingent beneficiaries
  • Surrender and cancellation provisions: Steps to terminate the policy and access any guaranteed surrender value
  • Participating account disclosure: How dividends are generated and how the participating account operates
  • Legal and definitions: Key legal terms, exclusions, reinstatement rights and claim procedures

What are the different limited-pay options offered by Equitable?

Equitable Life offers three limited pay structures for its participating whole life insurance plans (Equimax Estate Builder and Equimax Wealth Accumulator):

  • 10-pay: Premiums are paid for 10 years. Once the payment period ends, the policy is fully paid up and lifelong coverage continues with no further premiums
  • 20-pay: Premiums are paid for 20 years, after which the policy is fully paid up for life
  • Life pay: Premiums are paid for life or until age 100, depending on the contract. This option usually offers lower annual premiums than 10-pay or 20-pay plans

Why should you purchase Equitable Life whole life insurance for children?

By purchasing Equitable’s whole life insurance policies for your child or grandchild, you’re giving them more than just lifelong coverage;, you’re setting the foundation for their financial future. Equitable Life whole life insurance for children offers permanent coverage at children’s rates, with paid-up options in 10 or 20 years.

It provides tax-advantaged cash value growth, offering financial flexibility through loans or withdrawals for future needs. Also, ownership can transfer tax-free to the child upon adulthood, securing their financial foundation.

For example, if you buy a 20-pay whole life insurance for a 5-year-old child at an annual premium of $1,200, the policy’s value will continue to grow without any further premium payments after the first 20 years. 

By simply paying $100 a month, parents can now secure the financial future of their children, ensuring they have enough coverage to fund important life events as well as emergencies and can also leave a fortune behind for their future generations.

How can you pay for Equitable whole life insurance?

Equitable Life provides three main payment options for its Equimax whole life insurance policies: Life Pay, 10 Pay, and 20 Pay. Each of these payment options can be beneficial to different individuals based on their unique situations.

  • Life Pay: This option requires premiums to be paid throughout the policyholder’s lifetime or until death. It’s designed for those who prefer lower annual payments spread over a longer period
  • 10 Pay: In this scenario, the premiums are paid for only 10 years, after which the policy is fully paid up. This option is ideal for individuals who want to secure lifelong coverage quickly and have the financial resources to afford higher annual payments
  • 20 Pay: This option allows policyholders to complete premium payments over 20 years. It balances affordability and early completion, making it suitable for those who want to avoid lifetime payments but prefer a payment period longer than 10 years

Does Equimax help with tax payouts during death?

Yes, Equimax Estate Builder whole life plan can help with tax payouts upon death. This specific plan is designed to provide a larger death benefit, which can be used to offset estate taxes and other final expenses. 

The death benefit is typically paid out tax-free to beneficiaries, providing them with the funds needed to settle the estate without the burden of additional tax liabilities.

The Equimax Estate Builder whole life plan provides a death benefit that can be used to:

  • Cover estate taxes: The death benefit can help beneficiaries pay for estate taxes, ensuring the full value of the estate is passed on without forcing them to liquidate assets
  • Leave a legacy behind: The policy ensures that the financial legacy you leave behind remains intact, allowing your beneficiaries to inherit more

How are whole life insurance dividends determined by Equitable?

Equitable Life’s whole life insurance dividends are determined by the performance of its participating (PAR) account. The financial performance of PAR accounts can depend on factors like investment returns, mortality payouts, premium lapses, and tax obligations. 

Strong investment performance, fewer claims, and lower premiums lapsing can lead to higher dividends, while the opposite may result in lower payouts. 

Dividends are paid at the sole discretion of Equitable Life’s board of directors. As such, dividends can vary from year to year depending on the insurer’s performance. The decision to distribute dividends is made with the aim of ensuring steady, predictable returns while minimizing volatility.

Equitable Life Dividend Scale Interest Rate (DSIR): 2020–2025

 

Year DSIR
2025 6.40%
2024 6.40%
2023 6.25%
2022 6.05%
2021 6.05%
2020 6.20%

Now, let’s take a look at the average dividend scale returns by Equitable’s participating accounts and interest rates over the last 30 years:

Equitable Life dividend scale over 30 years

 

Timeframe Equitable PAR account return Equitable dividend scale interest rate
5 years 6.52% 6.15%
10 years 6.26% 6.37%
20 years 6.79% 6.95%
30 years 7.35% 7.72%
Standard deviation over 30 years 1.79% 1.31%

 

Source: Equitable dividend scale interest rate, 2024

Learn more about the cost of whole life insurance in Canada

Which Equitable whole life plan type is right for you?

Equitable’s Estate Builder and Wealth Accumulator plans are built to suit the diverse needs of policyholders. From long-term goals to immediate cash value accumulation, individuals can choose the right Equimax plan for them based on their individual needs.

Here’s how you can determine the right policy for yourself:

 

What to look for Equimax Estate Builder Equimax Wealth Accumulator
If you are looking for higher long term benefits for planning your estate
If you’re looking for a higher death benefit that can reduce tax burden for your next of kin during transfer of property
If you’re looking for affordable insurance coverage to secure the financial future of your children or grandchildren
If you’re looking to build immediate cash value to start a business
If you’re looking to make philanthropic donations but also reduce your tax implications now and in the future
If you’re looking to create a steady retirement fund
If you’re looking for quick access to higher cash value through a policy loan or collateral loan

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What are the various dividend options on an Equimax whole life insurance plan?

Equitable’s participating whole life insurance has several dividend options to choose from, including cash payout, premium reduction, paid-up additions, on-deposit, and enhanced protection.

  • Paid in cash: Dividends are paid directly to the policyholder each year
    Best for: Clients who want annual income or flexibility rather than reinvestment
  • Premium reduction: Dividends reduce future premiums, lowering out-of-pocket costs while keeping coverage intact
    Best for: Clients seeking immediate savings and simplicity
  • On deposit: Dividends are held in an interest-bearing account with Equitable Life and can be withdrawn anytime
    Best for: Clients who prefer liquidity and guaranteed interest growth
  • Paid-Up Additions (PUA): Dividends buy additional permanent coverage that grows cash value and death benefit tax-deferred
    Best for: Clients focused on long-term accumulation and estate enhancement
  • Enhanced protection: Combines base permanent coverage with a one-year renewable term (OYT) layer. Dividends first pay OYT costs; any remainder buys PUAs that gradually replace the term layer
    Best for: Clients who want higher early coverage, faster growth, and stronger estate value

What is the living benefit offered by Equimax whole life insurance?

The living benefit offered by Equimax whole life insurance allows policyholders to access a portion of their policy’s cash value if the life insured becomes severely disabled due to a physical or mental impairment. 

This benefit can be applied once per policy year and is subject to Equitable Life’s administrative guidelines. Any payment made under the Living Benefit will reduce the policy’s death benefit. 

Individuals suffering from life-threatening conditions such as cancer, AIDS, coronary artery disease, myocardial infarction, chronic kidney or liver failure, Alzheimer’s disease, etc, can be eligible to receive Living Benefits under their whole life insurance policy. Also, the insured individual must have been impaired for a period of 90 days significantly affecting their day-to-day life, and their ability to continue employment.

What are the additional riders available with Equitable’s Equimax whole life insurance?

Whole life insurance by Equitable has customization options along with various riders such as critical illness, additional term life insurance, disability waiver, and more. Insured individuals can choose from these options to further enhance their chances for a higher payout in case of severe illness or disability.

  • Disability waiver of premium rider: Waives premiums if the policyholder becomes disabled, ensuring continued coverage without financial strain
  • Term life insurance rider: Available only with single policies, this allows you to add term life insurance coverage to your whole life policy, providing additional protection within a single plan
  • EquiLiving critical illness rider: Offers financial protection in the event of a severe illness, allowing you to access benefits for medical or living expenses
  • Excelerator Deposit Option (EDO): Enables you to make lump-sum contributions to your policy, boosting its cash value and increasing your death benefit
Explore the differences between universal and whole life insurance to make an informed choice

How to get the best whole life insurance quotes in Canada?

When it comes to finding the best whole life insurance quotes in Canada, you have a few options. You could spend hours browsing different websites and comparing policies on your own, but that can quickly become overwhelming and time-consuming. This is where PolicyAdvisor comes in!

What sets PolicyAdvisor apart is not just the competitive pricing and multiple options to choose from, but also the lifetime after-sales support. After you’ve secured your policy, you’re not left on your own. Our team of expert advisors is always available to help with any questions or adjustments you need, ensuring you have ongoing support every step of the way. It’s a stress-free way to get the best coverage while knowing you’re always taken care of, now and in the future.

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Frequently asked questions

Can I transfer ownership of my Equitable whole life insurance policy to my children or grandchildren? 

Yes, Equitable allows you to transfer ownership of your whole life insurance policy to your children or grandchildren when they reach the age of majority. 

This is a great way to start building generational wealth, as they can access the policy’s cash value for future expenses such as education or a down payment on a house.

Can I add extra coverage to my Equitable whole life insurance policy in the future? 

Yes, Equitable offers various options to increase your coverage over time. With features like paid-up additions, you can use dividends to purchase additional life insurance, increasing your death benefit and cash value. This flexibility allows you to tailor your policy as your life circumstances evolve, ensuring that you always have the coverage you need.

What happens to my Equitable whole life policy if I stop making premium payments? 

If you stop making premium payments on your Equitable whole life policy, it won’t necessarily lapse immediately. The policy’s cash value can be used to cover the premiums for a period of time, depending on how much cash value you’ve accumulated. However, once the cash value is exhausted, your coverage may likely end. It’s important to keep track of your policy’s status from time to time.

Can a person with pre-existing conditions be eligible for the Living Benefit of a whole life insurance policy?

No, a person with pre-existing conditions may not be eligible for the Living Benefit under Equitable’s whole life insurance policy if the condition existed at the time the policy was first issued or at the date of the last reinstatement.

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RBC Whole Life Insurance Review – 2026

Best for Children's Plans
☆☆☆☆☆
★★★★★
PolicyAdvisor rating
Whole life insurance policies offered
Growth Insurance, Growth Insurance Plus
Dividend Scale Interest Rate (DSIR)
6.30%
AM Best Rating
A

RBC Insurance, backed by one of Canada’s largest banks, offers participating whole life policies that build cash value and provide guaranteed lifelong protection. RBC provides two whole life plans: Growth Insurance and Growth Insurance Plus, each with distinct features. While the former has coverage starting from $25,000, the coverage for Growth Insurance Plus begins at $250,000. In this review, we will explore their whole life insurance offerings, focusing on their key features, benefits, types, and pros and cons to help you decide if they are the right fit for your needs.

PolicyAdvisor’s RBC whole life insurance rating (4/5)

RBC whole life insurance earns a 4 out of 5 rating from PolicyAdvisor. The ratings are based on different factors, including cash-value growth, fees, riders availability, policy performance, and bonus stability.

With an asset size of $28.6B and a LICAT ratio of 135%, RBC demonstrates strong financial strength. It’s estimated par fund size is $9.60 million and has maintained a stable dividend rate over the past few years.

RBC dividend scale interest rate (DSIR) for the past few years has been as follows:

Year DSIR
2021 6.00%
2022 6.00%
2023 6.00%
2024 6.25%
2025 6.30%

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$100K

Pros and cons of RBC’s whole life insurance

RBC’s whole life insurance plans offer several advantages, including lifetime coverage, cash value accumulation, multiple payment and dividend options, flexible use of cash value, and automatic premium loans. However, there are also some downsides, like higher premium costs, delayed access to cash value, and variable dividends.

Here’s a complete breakdown of the pros and cons of RBC whole life insurance:

Pros and cons of RBC’s whole life insurance

Pros Cons
Offers 5 dividend options, the highest among Canadian insurers The deposit option is available only if the premium payment period is 20 Pay or Life Pay
Allows deposit option payments to purchase additional insurance Cash value is only accessible after 5 years for Growth Insurance policyholders
Provide a $25,000,000 coverage limit
Includes a juvenile guaranteed insurability benefit at no additional cost for insureds under 18

What are the different types of RBC whole life insurance?

RBC offers two participating whole life plans with lifetime coverage and cash value accumulation: RBC Growth Insurance and RBC Growth Insurance Plus. The plans also pay annual dividends, based on the performance of the “par” account, which is funded by premiums from participating policyholders. 

Here’s a closer look at the two plans:

  • RBC Growth Insurance: Provides lifelong coverage starting at $25,000, with cash value accessible after five years. Annual dividends can be issued as:
    • Cash payments: You can receive your dividends as cash, though they may be taxable
    • Premium reductions: Dividends are applied to your premiums for the following year. Any excess dividends are paid to you directly
    • Interest-earning deposits: Dividends are deposited into an interest-bearing account, which you can access anytime. Any interest earned is taxable
    • Paid-up additions: This option uses dividends to buy additional insurance coverage. The added coverage can earn dividends and build its own cash value over time
    • Enhanced insurance: Your dividends can also be used to buy a mix of paid-up additions and one-year term insurance. The insurance purchased using paid-up additions can earn dividends and build cash value in the future

For policyholders under 18, the plan includes a juvenile guaranteed insurability benefit at no additional cost.

  • RBC Growth Insurance Plus: Offers lifelong coverage starting at $250,000, with cash value accessible after the first year. It includes the same dividend options as the Growth Insurance plan.   

Key features of RBC’s Grow Insurance and Grow Insurance Plus

Category RBC Growth Insurance RBC Growth Insurance Plus
Cash value accumulation Accessible after 5 years Accessible after the first year
Premium type Fixed with flexible payment options:

Life Pay, 10 Pay, 20 Pay

Fixed with flexible payment options:

Life Pay, 10 Pay, 20 Pay

Maximum issue age Up to 80 years Up to 80 years
Coverage amount range $25,000 to $25,000,000 $250,000 to $25,000,000
Dividend options
  • Cash payments
  • Reduced premiums 
  • Interest-earning deposits
  • Paid-up additions
  • Enhanced insurance 
  • Cash payments
  • Reduced premiums 
  • Interest-earning deposits
  • Paid-up additions
  • Enhanced insurance
Policy loan availability Yes, you can borrow against your policy’s cash value if it’s not in the grace period Yes, you can borrow against your policy’s cash value if it’s not in the grace period
Payment flexibility Monthly or annually Monthly or annually
Living benefits
  • Guaranteed cash value
  • Policy loans
  • Automatic premium loan
  • Juvenile Guaranteed Insurability (JGB) for insureds aged 0-17
  • Guaranteed cash value
  • Policy loans
  • Automatic premium loan
Additional riders Guaranteed Insurability Benefit Rider, Renewable and Convertible Term Rider, Total Disability Waiver of Premium Benefit Rider, Accidental Death Benefit Rider, Children’s Term Insurance Rider, Payor Death and Disability Waiver of Premium Benefit Rider Guaranteed Insurability Benefit Rider, Renewable and Convertible Term Rider, Total Disability Waiver of Premium Benefit Rider, Accidental Death Benefit Rider, Children’s Term Insurance Rider, Payor Death and Disability Waiver of Premium Benefit Rider

Source: RBC Insurance

Source: RBC Growth Insurance and RBC Growth Insurance Plus Guide

RBC whole life limited-pay options

Both RBC growth insurance and RBC growth insurance plus are available with limited-pay options. These plans let you choose from the available premium paying options, including 10-pay, 20-pay, and lifetime pay. Choose a suitable premium pay option and enjoy coverage for life with RBC whole life plans.

How much dividend does RBC pay?

RBC’s dividend payments depend on its dividend scale, which changes annually. While the dividends in a par account are not guaranteed, historically, RBC has maintained a dividend scale interest rate of 6.00%. This was recently increased to 6.30%, effective April 2025. Policyholders can expect their dividends to be paid according to this new rate until March 31, 2026.

Dividend Scale - Participating Whole Life Insurance

Compare dividend rates from top Canadian insurers

2022 2023 2024 2025 2026
Equitable 6.05% 6.25% 6.40% 6.40% 6.40%
Manulife 6.10% 6.35% 6.35% 6.35% 6.35%
iA Financial Group 5.75% 6.00% 6.25% 6.35% 6.35%
Desjardins Insurance 5.75% 6.20% 6.30% 6.30% 6.30%
RBC Insurance 6.00% 6.00% 6.25% 6.30% 6.30%
Sun Life 6.00% 6.00% 6.25% 6.25% 6.25%
Empire Life 6.00% 6.00% 6.00% 6.25% 6.25%
Foresters Financial 5.50% 5.50% 5.50% 6.25% 6.25%
Co-operators 5.90% 5.90% 6.00% 6.00% 6.00%
Assumption Life 5.75% 5.75% 5.75% 5.75% 5.80%
Canada Life 5.25% 5.50% 5.50% 5.75% 6.00%

Factors affecting the dividends of RBC whole life policy

Each year, dividends are determined based on the performance of the participating account backing RBC Growth Insurance and Growth Insurance Plus. The factors that affect the performance include investments, policy cancellations, and administrative costs, which will be detailed in the section below:

  • Investment returns: Premiums from all participating policyholders are combined into a shared fund called the participating account. Managed by RBC portfolio managers, this fund is then diversified across assets like bonds, equities, and real estate to achieve long-term, stable growth. The returns earned directly influence the level of dividends distributed
  • Policy cancellations: Dividends also reflect experience with policy cancellations and death claims. These assumptions support stability and sustainability for policyholders
  • Administrative costs: RBC’s ability to control administrative and operational costs also impacts the dividends. Efficient management means fewer expenses and more funds that can potentially be allocated to dividends
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How are premiums invested for RBC Growth Insurance and Growth Insurance Plus?

Premiums from Growth Insurance and Growth Insurance Plus policies are invested in a diverse mix of assets, including corporate and government bonds, private fixed incomes, commercial mortgages, and common shares. These are invested by RBC’s experienced portfolio managers to ensure that policyholders do not have to manage the investments on their own.

  • Corporate bonds: RBC invests in high-quality corporate bonds to generate stable income while managing credit risk. These bonds help enhance the participating account’s long-term returns through diversification across sectors
  • Government bonds: These include government bonds providing steady, low-risk returns and long-term financial stability for policyholders
  • Private fixed income: These are debt investments issued through private agreements (e.g., corporate loans or infrastructure debt)
  • Commercial mortgages: These are long-term loans secured by commercial properties such as office buildings, retail spaces, and industrial complexes
  • Common shares: Investments are also made in stocks, with a portion linked to major equity indices like the S&P/TSX Composite Index

Please note that while RBC uses “smoothing” techniques to manage short-term market fluctuations and maintain stable returns, changes in stock prices and interest rates can still influence the participating account’s surplus.

Riders available with RBC whole life insurance policy

Listed below are some of the riders that you can include in your RBC whole life insurance policy to enhance its coverage:

  • Guaranteed insurability benefit: This lets you get additional life insurance coverage without updating any health or lifestyle information
  • Payor death and disability: It is only applicable to the payor of the life insurance policy and is helpful in waiving off the premium if the payor dies or suffers disability
  • Children’s term rider: It provides term insurance coverage to all the children of the life insured
  • Waiver of premium rider: This rider will waive the premium in the event of permanent disability of the life insured
  • Accidental death benefit rider: This provides additional death benefit if the life insured dies due to an accident

How can I access my RBC whole life cash value?

You can access the cash value of your RBC whole life policy in several ways:

  • Policy loans: You can borrow up to 90% of your policy’s cash value, provided it’s not in the grace period
  • Use policy as collateral: You can request to use your policy as collateral for a loan 
  • Cash withdrawal: You can withdraw a portion of your guaranteed cash value by reducing your base life insurance coverage. This will decrease the death benefit your beneficiary could receive
  • Premium offset: If your policy has sufficient cash value, you can use it to pay premiums. This option is not guaranteed and is available only once your policy reaches the earliest offset date, with no outstanding loans
See how RBC compares to other whole life insurance providers in Canada

How do you apply for RBC’s whole life insurance?

Choosing the right whole life insurance involves several important decisions, such as selecting the right plan, coverage level, and premium structure, that can quickly become overwhelming. Here is how you can buy RBC whole life insurance policy with PolicyAdvisor:

  • Speak with a licensed PolicyAdvisor expert
  • Review RBC whole life insurance plans along with the other options available
  • Receive a personalized illustration and finalize your application online

PolicyAdvisor offers free quotes at the best market rates and lifetime after-sales support to address any questions or adjustments you may need in the future. Schedule your free consultation with our licensed advisors today!

Need insurance help?

Give us a call at 1-888-601-9980 or book some time with our licensed experts.

Frequently asked questions

Is RBC’s whole life insurance worth it?

Whether RBC’s whole life insurance is worth it depends on your individual financial goals and budget. If you are looking for a tax-deferred growth opportunity with guarantees like lifelong protection and tax-free death benefit, then RBC’s whole life insurance is worth considering. However, due to higher premium costs, it is important to assess their affordability and payment options before making a decision.

Does RBC offer participating policies with dividends?

Yes. Both Growth Insurance and Growth Insurance Plus are participating policies that pay annual dividends based on the participating account’s surplus.

What is the difference between RBC Growth Insurance and Growth Insurance Plus?

RBC Growth Insurance and RBC Growth Insurance Plus differ mainly in terms of their starting coverage amount and cash value accessibility. Growth Insurance offers affordable lifetime coverage starting at $25,000, with cash value access after 5 years. Growth Insurance Plus requires a higher minimum coverage of $250,000 but offers cash value access after just one year.

Can I convert my RBC term life insurance to whole life insurance?

Yes, RBC offers conversion options in its YourTerm policies that allow you to upgrade your term life insurance to any of RBC’s permanent life offerings, including whole life insurance, until the age of 71.

Does RBC have whole life insurance?

Yes. RBC offers participating whole life insurance. These policies provide lifelong coverage, cash value growth, and five dividend options. You can choose between RBC Growth Insurance and RBC Growth Insurance Plus; both are participating whole life insurance policies.

What happens if I miss a premium payment for my RBC whole life policy?

If your policy has accumulated enough cash value, RBC may use it to cover premiums through an automatic premium loan. However, if the loan amount exceeds the cash value, you will need to make a payment, or the policy will lapse.

Does RBC offer deposit option payments?

Yes, RBC offers a deposit option that lets you make payments in addition to the required premiums. These extra payments help increase the non-guaranteed cash value of your policy in the long term. The deposit option is available only if your chosen dividend option is paid-up additions and the premium payment period is 20 Pay or Life Pay.

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iA Whole Life Insurance Review – 2026

Best for Health Accommodation
☆☆☆☆☆
★★★★★
PolicyAdvisor rating
Whole life insurance policies offered
Non-participating policy, PAR Estate, PAR Wealth
Dividend Scale Interest Rate (DSIR)
6.35%
AM Best Rating
A+

Industrial Alliance (iA) Whole Life Insurance offers lifelong protection combined with the opportunity to build guaranteed cash value over time. It is designed for those seeking stability and long-term financial growth in Canada. Policyholders can also benefit from potential dividends, flexible payment options, and access to the accumulated cash value for future needs.

Whether you are looking to safeguard your family, build long-term savings, or leave a meaningful legacy, iA Whole Life Insurance promises to be a steady partner in your financial journey. In this review, we will delve into the key features, benefits, and how it can stack up against your insurance needs.

About iA par whole life at a glance:

Estimated par fund size $69.36 million
Dividend scale interest rate (2025) 6.35%
Policyholder structure Shareholder-owned
Business history 130+ years

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$100K

PolicyAdvisor’s iA whole life insurance rating: (4/5)

Our expert advisors at PolicyAdvisor have given iA a 4 out of 5 rating. The rating is based on early/long-term cash value growth, premium options, bonus stability, fees, riders, and issue ages.

Furthermore, iA has a good fund size of $69.36 million and backs its whole life insurance with a broadly diversified asset allocation, with about two‑thirds of assets allocated to fixed income and just over one‑third to non‑fixed income investments.

Pros and cons of iA’s whole life insurance

iA whole life insurance has several pros, such as multiple dividend options, a variety of riders for both their PAR and non-PAR plans, faster plan approval via accelerated underwriting, and the pioneering iA Large Case Solutions program. However, there are some disadvantages, such as the non-availability of cash surrender value in the T100 plan and limited disability benefit access.

Pros Cons
iA offers flexibility with four dividend options, allowing customization of coverage The disability benefit is available only in the PAR plans.
A variety of riders are available for both traditional and PAR plans to enhance coverage The T100 plan does not offer cash surrender value
Faster insurance approval with an accelerated underwriting process which can reduce wait times
iA provides expert support for advisors and clients through its Large Case Solutions program for complex cases

What are the key features of iA whole life insurance plans?

iA whole life insurance is available in two options: non-participating whole life insurance and participating whole life insurance.

While iA non-participating insurance has a minimum coverage of $10,000, iA PAR options have a starting coverage value of $25,000. Both plans have several additional benefits and riders to provide complete financial protection to insured individuals.

What are the different iA whole life plans I can choose from?

iA Financial offers a range of whole life insurance plans tailored to meet different financial goals, with options for both participating and non-participating whole life insurance.

For participating whole life, there are primarily two plans to choose from: iA PAR Estate and iA PAR Wealth. While the Estate plan focuses on higher death benefits with lesser upfront cash value, the  Wealth plan generates higher cash value for the short-term goals of the insured individual.

1. Non-participating whole life insurance

iA Financial Group’s non-participating whole life insurance is designed for those who seek simple, reliable, and lifelong protection. 

This policy is an excellent solution for anyone looking to safeguard their family’s financial future or preserve their estate, offering guaranteed coverage and a range of benefits that remain in effect for life.

Key features of iA non-participating whole life insurance

  • Guaranteed face amount and premiums: The policy provides a guaranteed face amount, ensuring that your loved ones or estate receives a predetermined benefit upon your passing
  • Paid-up insurance: With the option of paid-up insurance, you can enjoy full coverage without having to pay premiums for life. This provides flexibility and financial relief in later years, making it a highly appealing feature for those planning their retirement
  • Flexible and personalized coverage: You can enhance your coverage with riders and additional benefits, including critical illness coverage, accidental death benefits, and child protection rider

Who can benefit from iA non-participating whole life insurance?

Non-participating policies can benefit:

  • Families looking to ensure their loved ones are financially secure
  • Individuals aiming to leave a clear and structured legacy for their estate
  • Those who prefer a straightforward insurance solution without market-based dividend fluctuations

What are the different coverage options for iA whole life insurance?

iA whole life insurance policy is available in four coverage options to suit different coverage needs. Individual insurance covers only one person, with the face amount paid out upon their death. This type of insurance is also the only option compatible with the Child Life & Health Duo plan.

For shared coverage, there is joint first-to-die insurance, which insures up to two people and pays the face amount upon the death of the first insured, terminating the policy thereafter.

Alternatively, joint last-to-die insurance covers two individuals but pays out only after both have passed, with premiums continuing after the first death. A variation of this, joint last-to-die, paid-up on first death, provides similar coverage but halts premium payments once the first insured dies, ensuring the coverage amount is paid upon the death of the second insured.

What are the riders and available benefits for iA non-participating whole life insurance?

iA Financial Group offers a variety of riders and additional benefits, such as AD&D, Guaranteed Insurability, waiver of premiums, critical illness coverage, and more, to enhance its non-participating whole life insurance policies.

These options allow policyholders to create a comprehensive, tailored plan that aligns with their specific needs, providing extra financial security for unforeseen events.

Additional benefits (riders) of iA non-participating whole life policy

  • Accidental Death and Dismemberment (AD&D): Offers benefits for accidental death or serious injuries, such as loss of a limb or eyesight
  • Accidental fracture (AF): Covers specific payments for fractures caused by accidents.
  • Guaranteed Insurability (GI): Allows the insured to purchase additional coverage at future dates without needing further medical evidence
  • Waiver of premiums in the event of the applicant’s disability (WPDis): Premium payments are waived if the applicant becomes disabled
  • Waiver of premiums in the event of the applicant’s death (WPD): Premium payments cease if the applicant passes away
  • Child module and child module plus: Provide comprehensive protection for children, including coverage for critical illness, death, and other risks
  • Critical Illness: Pays a lump sum benefit if the insured is diagnosed with a covered critical illness
  • Disability credit: Offers financial assistance if the insured becomes disabled
Learn more about how whole life insurance works in Canada

2. Participating whole life insurance

Participating plans from iA Financial Group let policyholders benefit from the company’s performance through annual dividends. These dividends can be reinvested to grow your policy’s cash value or used in other ways, depending on your preferences. iA offers two standout participating whole life plans:

iA PAR Estate

Designed for individuals who want to leave a lasting legacy, iA PAR Estate is focused on maximizing the death benefit for estate planning purposes. This plan helps you efficiently transfer wealth to your loved ones or chosen beneficiaries while benefiting from the policy’s growth over time.

iA PAR Wealth

This plan is tailored for those aiming to build and access cash value during their lifetime. With a focus on wealth accumulation, iA PAR Wealth offers flexibility for personal or business financial needs, making it a popular choice for individuals with long-term growth objectives.

Features of iA PAR Estate and iA PAR Wealth

Feature iA PAR Estate iA PAR Wealth
Primary objective Designed to maximize the death benefit for estate planning Focused on building significant cash value that can be accessed during the policyholder’s lifetime
Target audience Clients prioritizing legacy planning, such as transferring wealth to heirs or charitable organizations Clients aiming for short-term financial accelerated growth and flexibility in accessing policy funds
Death benefit growth Offers consistent growth in the death benefit over time Balances death benefit growth with a primary focus on cash value accumulation
Cash value access Cash value is initially lower and accessible after completion of 5 years of the policy Cash value is initially higher and accessible after completion of 1 year of the policy
Policy liquidity Lower liquidity initially High liquidity initially
Premium payments Annual or monthly payments with a pre-authorized cheque (PAC) Annual or monthly payments with a pre-authorized cheque (PAC)

How can you access dividends in an iA whole life insurance?

iA Financial Group offers four different dividend strategies, including paid-up additions, annual premium reduction, cash payouts and deposits with interest for their participating whole-life insurance plans:

  • Paid-up additions: Dividends are used to purchase additional paid-up insurance, increasing both the policy’s face amount and its cash surrender value
  • Annual premium reduction: Dividends are applied to reduce the amount of the next annual premium payable, lowering the out-of-pocket cost for the policyholder
  • Payable in cash: Dividends are paid directly to the policy owner, providing immediate liquidity. This option may have tax implications 
  • Deposit with interest: Dividends are deposited into a savings account managed by iA Financial Group, where they earn interest. The interest earned is taxable at the end of the year

Additional deposit option

iA Par policies also have an additional deposit option, which means that policy owners can buy additional paid-up insurance. This gets added to the existing paid-up insurance. Please note that this is not applicable to the iA PAR 10-year payment. The additional deposit contribution needs to be specified in the insurance application form.

How are dividends for iA whole life participating policies distributed?

The participating account in iA whole life is managed by the iAGAM team, who are experienced in handling bonds, equities, asset allocation, alternative assets, and risk management. The participating account in an iA whole life policy benefits from different assets. The dividends are distributed amongst the following assets:

  • Short-term investments
  • Government bonds
  • Corporate bonds
  • Preferred shares
  • Commercial mortgages
  • Private debts
  • Private equity and infrastructure
  • Real estate
  • Common shares
Whole life insurance can be affordable!

Get the best whole life insurance rates in Canada today.

How does iA calculate dividends?

Dividends are not guaranteed and may differ from one year to another based on the performance of iA’s participating (PAR) account. Each year, iA’s Board of Directors decides the dividend amount based on the company’s dividend policy, which ensures fair distribution among policyholders.

The dividend amount depends on the dividend scale, which reflects the financial performance of the participating account. This performance is influenced by factors such as investment returns, mortality rates, policy lapses, and expenses related to iA’s participating contracts. 

The dividend scale can go up or down based on these factors. Once dividends are declared, it is paid to the policyholder on the policy’s commencement date.

Taxation of dividends

The taxation of dividends on an iA whole life insurance policy depends on the option you have selected. It will vary if you have opted for paid-up additions, cash, or any other available option. Here’s a breakdown of how taxation applies to each option:

  • Paid-up additions: No tax applies if the full dividend buys paid‑up additions. If any portion is paid to the policyowner, cash payment tax rules apply
  • Payable in cash: Any amount exceeding the adjusted cost base (ACB) is taxed
  • Annual premium reduction: Dividends are used to reduce the premium; the ACB remains unaffected. No tax applies in this case
  • Deposit with interest: Dividends that are held on deposit and earn interest are taxable; the interest credited is taxed annually

Dividend Scale - Participating Whole Life Insurance

Compare dividend rates from top Canadian insurers

2022 2023 2024 2025 2026
Equitable 6.05% 6.25% 6.40% 6.40% 6.40%
Manulife 6.10% 6.35% 6.35% 6.35% 6.35%
iA Financial Group 5.75% 6.00% 6.25% 6.35% 6.35%
Desjardins Insurance 5.75% 6.20% 6.30% 6.30% 6.30%
RBC Insurance 6.00% 6.00% 6.25% 6.30% 6.30%
Sun Life 6.00% 6.00% 6.25% 6.25% 6.25%
Empire Life 6.00% 6.00% 6.00% 6.25% 6.25%
Foresters Financial 5.50% 5.50% 5.50% 6.25% 6.25%
Co-operators 5.90% 5.90% 6.00% 6.00% 6.00%
Assumption Life 5.75% 5.75% 5.75% 5.75% 5.80%
Canada Life 5.25% 5.50% 5.50% 5.75% 6.00%
Explore the top whole life insurance companies in Canada in 2025

iA whole life with limited pay option

The iA whole life plan comes with limited pay options, which means you can pay your premium for a set number of years. To ensure flexibility, the company offers 10-pay, 20-pay, and pay-to-100 options. Limited-pay policies are popular because they provide long-term financial certainty and are ideal for people who want guaranteed lifetime coverage without lifelong premium obligations.

What are the additional benefits and riders offered by iA participating whole life insurance?

iA Financial Group offers a range of additional benefits and riders, including additional term coverage, waiver of premiums, critical illness coverage and accidental benefits for their participating whole life insurance policies. 

These options allow policyholders to tailor their coverage to meet specific needs and enhance the value of their policy.

1. Term coverage

Policyholders can supplement their permanent life insurance with renewable and convertible term life insurance options, providing extra protection for a set period. Options include:

  • T10 (Renewable and Convertible): Provides coverage for 10 years, with the option to renew or convert to permanent insurance without additional medical exams
  • T20 (Renewable and Convertible): Similar to T10 but offers coverage for 20 years
  • Pick-A-Term Options:
    • T25: Provides coverage for 25 years
    • T30: Offers coverage for 30 years

2. Child benefits

These riders ensure additional protection for children under the policy:

  • Child Module: Child Module covers children to age 25 or parents to age 65, whichever comes first
  • Child Module PLUS: Includes enhanced benefits for children, offering more comprehensive protection with the inclusion of an accidental fracture benefit

3. Accident benefits

Accident riders provide additional financial support in case of accidental injuries or death:

  • Accidental Death (AD): Pays an extra benefit to the beneficiaries if the insured’s death is due to an accident
  • Accidental Death and Dismemberment (AD&D): Offers financial compensation for accidental death or dismemberment, helping cover unexpected expenses
  • Accidental Fracture (AF): Provides a lump-sum benefit in the event of accidental fractures, helping offset medical costs

4. Waiver of premium riders

These riders ensure the policy remains active without requiring premium payments under specific circumstances:

  • Waiver of Premiums in the Event of the Applicant’s Disability (WPDis): If the person who applied for the policy becomes disabled, premiums are waived to keep the coverage intact
  • Waiver of Premiums in the Event of the Insured’s Disability (WPIDis): If the insured individual becomes disabled, the premiums are waived to ease the financial burden
  • Waiver of Premiums in the Event of Death (WPD): If the policyholder passes away, future premiums are waived to ensure the policy benefits remain available to beneficiaries

What is the Child Life and Health Duo plan offered by iA?

The Child Life and Health Duo plan from iA Financial Group is a comprehensive insurance solution designed to provide both life and critical illness coverage for children. This plan ensures financial security for families by addressing potential medical and financial challenges while building a foundation for the child’s future.

Some of the main features of the Child Life and Health Duo plan include:

  • Dual coverage: Combines life insurance and critical illness insurance into one policy
  • Critical illness protection: Provides coverage for a range of critical illnesses, offering a lump-sum benefit to help with medical expenses, recovery costs, or other financial needs
  • Life insurance benefit: Ensures a payout in the event of the child’s passing, providing financial support for the family during a difficult time
  • Convertibility: Offers the flexibility to convert the child’s coverage into an adult policy later in life without requiring additional medical exams
  • Affordable premiums: Designed to offer comprehensive protection at a cost-effective rate
  • Cash value growth: Includes a savings component that builds cash value over time, which can be accessed in the future for various financial needs

Can I get a loan against my iA whole life insurance policy?

Yes, you can take out a loan against your iA whole life insurance policy through two types of policy loan advances: the cash loan advance and the automatic loan advance

Both types of loan advances allow the policyholder to access the cash value of the policy while still maintaining eligibility for dividend payments, though there are some important details and limitations to consider.

  1. Cash loan advance
  • The policy owner can request a cash loan advance at any time in writing
  • The loan amount cannot exceed 90% of the surrender value of the basic coverage (including any reduced paid-up insurance, if applicable) plus 90% of the surrender value of any paid-up insurance, minus any amounts owed to the company
  1. Automatic loan advance
  • This type of loan advance is automatically initiated by the company if premiums are due and have not been paid by the end of the grace period
  • The automatic loan advance cannot exceed the total surrender value of the policy, which includes the surrender value of the basic coverage, any reduced paid-up insurance, the surrender value of the paid-up insurance, and the balance of the dividend deposit account (if applicable)
  • The total outstanding loan balance, including any other amounts owed to the company, cannot exceed the policy’s total surrender value

Who should consider buying iA whole life insurance?

With a 4 rating from PolicyAdvisor, iA whole life insurance plan is a good choice for the following group of people:

  • Those who want life insurance coverage and a financial safety net
  • Those who want estate planning or transfers
  • Those who prefer access to cash value
  • Those who might need to use policy as collateral for business needs
Find out if whole life insurance is worth your moneyLearn more to choose the best life insurance option for you in 2025

How to get iA whole life insurance quote in Canada with PolicyAdvisor?

When searching for the best whole life insurance quotes in Canada, you have a few routes to consider. While you could spend hours browsing various websites and comparing policies on your own, this process can quickly become overwhelming and time-consuming. That’s where PolicyAdvisor comes in and helps you choose iA whole life insurance quote.

  1. Speak with a licensed PolicyAdvisor expert
  2. Review iA whole life insurance plans along with the other options available
  3. Receive a personalized illustration and finalize your application online

What makes PolicyAdvisor stand out isn’t just our competitive pricing and wide range of options, but also our lifetime after-sales support. Once you’ve secured your policy, we don’t leave you on your own. Our team of expert advisors is always available to assist with any questions or adjustments you may need, ensuring you receive continuous support throughout your journey. It’s a seamless, stress-free way to get the best coverage, knowing you’re fully supported now and in the future.

Get whole life insurance for your loved ones

Give us a call at 1-888-601-9980 or book some time with our licensed experts.

Frequently asked questions

Can I adjust my iA whole life insurance policy as my needs change?

While whole life insurance is designed to provide lifelong coverage, iA offers flexibility through optional riders and benefit adjustments. 

For example, you can add more coverage, adjust your payment structure, or integrate additional protection like disability benefits. These options ensure that your policy evolves with your lifestyle and financial goals.

Does iA whole life insurance offer tax advantages?

Yes, iA whole life insurance provides significant tax advantages. The cash value grows tax-deferred, meaning you won’t pay taxes on the gains as long as they remain within the policy. 

Additionally, the death benefit is typically paid out tax-free to your beneficiaries, making it an excellent tool for estate planning and wealth transfer.

How does iA ensure that my policy remains affordable long-term?

iA whole life insurance comes with fixed premiums, which means your monthly or annual payments won’t increase over time, regardless of changes in your health or the economy. 

This stability makes budgeting easier and ensures that your policy remains affordable as you age. Additionally, participating policies with dividends can offset costs, offering even greater value over the life of the policy.

Are there any transaction fees applicable to iA whole life insurance?

Yes, iA whole life insurance policy may incur transaction fees, which are calculated per policy, not per insured. If multiple changes are made within the same policy, only the highest fee is charged, unless additional coverage or benefits are requested, in which case all fees are waived.  If the same change is processed on multiple policies, a transaction fee will be applied to each policy. These fees are important to consider when making changes or requests related to your policy.

What are the dividend options available with iA whole life insurance?

With iA whole life insurance policy, policyholders have several flexible options for how their dividends are used. Dividends can be applied to purchase paid-up additions (PUAs), which increase both the policy’s death benefit and cash value over time. They can also be used to reduce or fully pay future premiums, helping lower out-of-pocket costs. Alternatively, policyholders may choose to receive dividends in cash each year or leave them with iA to accumulate with interest. 

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