Return of Premium in Critical Illness Insurance: What You Need to Know

A return of premium (ROP) rider in critical illness insurance is an optional add-on that refunds the premiums you’ve paid if you don’t make a claim during the policy term or under specific conditions, such as surviving the term or passing away.

If you’re considering critical illness insurance, adding an ROP rider can help you feel more secure about your investment. This rider ensures that even if you never need to use the coverage, you’ll still benefit financially.

In this article, we’ll explain how the return of premium rider works and benefits your finances.

How does a return of premium work?

In critical illness insurance, return of premium riders are available usually as an add-on. With this rider, you pay your monthly premiums as usual, and the policy provides coverage for critical illness or disability claims.

However, if no claim is made or under specific conditions, the insurance provider refunds a portion or all of the premiums you’ve paid.

There are three common types of ROP:

  • Upon death (Return of premium on death – ROPD): If you pass away while the policy is active, the insurer refunds all eligible premiums to your appointed beneficiary
  • At the end of the contract (Return of premium on expiry): If the policy term ends without a claim, the insurer refunds the premiums paid
  • On cancellation or surrender (Return of premium on cancellation/surrender): Some insurers offer partial or full premium refunds after a set number of years or at specific ages, like 65 or 75

Each provider has unique rules about how premiums are refunded and under what circumstances. To ensure you choose the right option for your needs, we recommend that you schedule a call with our experienced advisors.

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Can I get a return of premium with critical illness insurance?

Yes, you can get a return of premium (ROP) rider with critical illness insurance. This optional add-on allows you to receive a refund of the premiums you’ve paid if no claim is made during the policy term, on the expiry of the policy or death. 

Since critical illness coverage pays out a lump sum if you’re diagnosed with a covered condition, the ROP rider ensures your investment isn’t lost even if you remain healthy.

What are the benefits of return of premium riders?

Return of Premium (ROP) riders provide peace of mind by refunding premiums, adding value to your insurance, offering flexible refund options, and reassuring risk-averse policyholders.

A return of premium rider:

  • Ensures that you get a refund of premiums if no claim is made 
  • Turns your policy into a savings tool with either coverage or a payout
  • Offers reassurance for those worried about losing their investment
  • May offer refunds on expiry, surrender, or death, depending on the rider

What are the disadvantages of return of premium riders?

The disadvantages of return of premium riders are that they come with higher premiums, require long-term commitment, may exclude certain fees from refunds, and could limit potential investment opportunities.

  • Higher premium costs: The rider significantly increases your policy premiums
  • Long-term commitment: Requires maintaining the policy for the full term to benefit
  • Limited returnable premiums: Refundable premiums may exclude certain fees or add-ons
  • Opportunity cost: Extra premiums could be invested elsewhere for potentially higher returns

Which critical illness insurance providers offer return of premium riders?

Many Canadian insurance providers such as Beneva, Sun Life, RBC, Industrial Alliance, Desjardins, Manulife, Canada Life, and Empire Life offer return of premium (ROP) riders. 

These riders are offered with different options like Return of Premium on Death (ROPD), Return of Premium on Expiry (ROPX), Return of Premium on Cancellation (ROPC), and other flexible refund features.

Insurers offering return of premium riders with critical illness plans

Insurance Provider ROP Options
Beneva  ROPD, ROPX, ROPC
Sun Life  ROPD, ROPX, ROPC
RBC  ROPD, refunds all premiums if the policyholder dies while the policy is active
Industrial Alliance ROPD and flexible ROP options that vary by term
Desjardins  ROPD, ROPX, ROPC
Manulife  ROPD, ROPX, Return of Premium on Surrender (ROPS), with partial/full refunds based on term
Canada Life Various ROP options included in critical illness plans; specifics depend on the plan
Empire Life Return of Premium on Surrender or Maturity, offering percentage refunds if no claims are made

Learn more about the best critical illness insurance companies in Canada
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What is the cost of a return of premium rider in critical illness insurance?

The cost of adding a return of premium (ROP) rider in a basic critical illness policy costing $79.65 per month could be $117.99 per month.

A return of premium rider significantly increases your critical illness insurance premiums, typically by 30–50%, depending on the rider type, insurer, and your policy details.

These costs also differ based on the type of return of premium rider:

  • Return of premium on death (ROPD): Lower additional cost since it refunds premiums only if the insured passes away during the policy term
  • Return of premium on expiry (ROPX): Higher cost as it guarantees a full refund of premiums if no claim is made by the end of the term
  • Return of premium on surrender (ROPS): Costs are similar to ROPX but allow partial refunds if the policy is canceled early

Additionally, long-term policies like term-75 or lifetime coverage tend to incur higher premiums for ROP riders due to extended refund commitments.

Is a return of premium on critical illness taxable?

No, the return of premium (ROP) benefit on critical illness insurance is generally not taxable in Canada. When you purchase a critical illness insurance policy, you pay your premiums using after-tax dollars, meaning the money you use to pay for the policy has already been taxed. 

Therefore, when you receive a refund of those premiums through an ROP rider whether upon expiry, surrender, or death, it is treated as a return of your personal contributions, not as income.

Comparison of return of premium riders with traditional critical illness insurance

Return of premium riders enhance critical illness policies by offering premium refunds, unlike traditional plans that provide coverage only. Here’s how these differ:

Premium refunds:

  • ROP riders: Refund premiums if no claim is made (on expiry, death, or surrender)
  • Traditional CI plans: Do not refund premiums regardless of claims

Cost:

  • ROP riders: Typically 30–50% more expensive
  • Traditional CI plans: More affordable but lack refund benefits

Flexibility:

  • ROP riders: Allow refunds under specific conditions (expiry, death, surrender)
  • Traditional plans: Offer no such options

Best suited for:

  • ROP riders: Ideal for risk-averse individuals seeking financial security
  • Traditional plans: Suitable for those focused on lower premiums
Critical illness riders vs Critical illness insurance: Read more!

How do I get a return of premium coverage?

You can add a return of premium rider to your critical illness insurance policy while purchasing the plan or during eligible upgrade periods.

To get ROP coverage, you need to consult with your insurance provider to explore available rider options. Typically, a return of premium rider is added when purchasing a long-term critical illness policy. The process may involve assessing your eligibility based on age, health, and other criteria.

To qualify for ROP coverage, you must meet specific insurer requirements regarding age, policy type, and health status.

  • Age requirements: Most insurers offer ROP riders to individuals aged 18–65
  • Policy type: ROP is typically available on long-term critical illness policies, not short-term plans
  • Health status: Eligibility may require passing a medical exam or meeting the insurer’s health guidelines
  • Consistent premium payments: Some insurers mandate a history of timely premium payments
  • Insurer-specific rules: Each provider may have unique conditions for adding ROP, such as coverage amount or policy terms
Read more about when to get critical illness coverage.
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Frequently asked questions

What happens to my return as a premium rider if I cancel my policy early?

If you cancel your critical illness insurance policy early, the impact on your return of premium (ROP) rider depends on the specific terms of the rider. Policies with a Return of Premium on Surrender (ROPS) option may provide a partial refund based on how long the policy was active.

For example, you might receive 50% of your premiums back after 20 years, with the percentage increasing the longer you keep the policy. However, not all ROP riders include this option, so it’s important to review your policy details.

Can return of premium riders be added to existing critical illness policies?

In most cases, return of premium (ROP) riders cannot be added to an existing critical illness insurance policy. ROP riders are usually selected at the time of purchase and integrated into the policy from the start. If you are interested in this feature, you may need to apply for a new policy that includes an ROP option. 

How does a return of premium rider affect my overall premium rates compared to standard policies?

Adding a return of premium (ROP) rider to your critical illness insurance policy can significantly increase your premium rates—typically by 30–50%. The exact increase depends on the type of ROP rider (e.g., on expiry, death, or surrender), the policyholder’s age, and the duration of the policy. 

For instance, a standard premium of $79.65 per month could rise to $117.99 with an ROP rider, reflecting an additional $33.84 monthly. While the cost is higher, the rider offers added financial security and peace of mind.

Are there any age restrictions for purchasing a return of premium rider with critical illness insurance?

Yes, there are generally age restrictions for purchasing return of premium (ROP) riders, and these vary by insurer. Most providers allow ROP riders for policyholders up to a specific age, such as 60 or 65, since the rider often involves long-term commitments or payouts tied to policy maturity.

Additionally, age impacts the cost, as older policyholders typically face higher premiums for adding an ROP rider. Be sure to check the eligibility criteria with your insurer.

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Should I get life insurance if I’m covered through work?

Getting individual or private life insurance to supplement your group life insurance plan is usually recommended to ensure you have adequate coverage. Almost 39% of life insurance policies in Canada are through group term insurance. With such a large number of Canadians covered through their work, many are under the impression that it’s enough coverage for their family too.

However, group life insurance plans have limitations and restrictions, and offer limited coverage. Read on to know more about group and individual life insurance plans, their advantages and disadvantages, and more.

What is life insurance?

Life insurance is an agreement between you and an insurance company that in the event of your demise, they will pay a lump sum, tax-free death benefit to someone you choose (your beneficiaries). In exchange, you agree to pay a premium to the insurance company. 

There are two main types of life insurance plans that an individual can choose from:

  • Term life insurance that lasts for a specific period of time, generally 10, 20, or 30 years
  • Permanent life insurance which covers you for your entire life and generates a cash value component. Some policies also pay dividends depending on your plan type

Life insurance can be bought by an individual (personal life insurance) or offered by an employer as part of a group plan. 

Learn more about the different types of life insurance
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What is group life insurance?

A group life insurance is  a contract or an agreement that promises to pay an employee’s dependents a tax-free lump sum amount in the event of their demise. It is offered by an employer to a “group” of people—the employees. A group life insurance policy helps soften the financial impact that comes with losing an earning member of a family. 

Most group life benefits are offered as term life insurance that is renewed annually by the insurance provider. Unlike whole life insurance which covers an individual for their entire lifespan, term life policies provide coverage for a certain “term” or fixed period of time. 

Read about group life insurance in our comprehensive guide

Do I need individual life insurance if I am covered through work?

Yes, supplementing your group life insurance with individual life insurance coverage is highly recommended. Group life insurance plans generally payout up to one or two years of your salary. This may not always be enough for your family after you pass away. 

To ensure your family’s living expenses, your funeral fee, your children’s education costs, and other expenses, are covered, you need to get individual life insurance. When you buy an individual life insurance plan, you also get the option to get a participating whole life insurance policy. This type of policy gives you a cash value component and dividends, both of which can be accessed while you’re alive or after your demise. 

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What is the difference between group and individual life insurance?

Group life insurance is offered by an employer to a group of people (the employees), while individual life insurance only covers the primary policyholder. Group life insurance plans offer limited coverage and the plan details are designed based on the employer’s budget and recommendations. Individual life insurance policies are customized to fit the needs of the policyholder. It lets policyholders choose their coverage amount, duration, and add additional riders to their core plan. 

Difference between group and individual life insurance

Feature Group life insurance Individual life insurance
Coverage type Usually offered as a term life insurance plan to all group members Individual policyholders can choose between term and permanent life insurance plans depending on their financial requirements
Premiums Lower premiums since the insurer’s risk is spread in a larger pool Typically more expensive since the policies are customized for an individual
Portability Coverage is tied to employment—if you leave your job, you are likely to lose coverage Coverage lasts for as long as you pay your premiums or your policy’s duration
Flexibility Limited Highly flexible 
Tax implications Tax benefits are generally limited to premiums paid by the employer, and employees may not receive additional tax deductions Premiums paid can often be deducted from taxable income under certain conditions, providing potential tax advantages

Life insurance through work
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What type of life insurance do employers offer as a group benefit?

Most employee life insurance is term life insurance. Although other types of permanent life insurance are also sometimes offered.

With group term life insurance plans, the death benefit is offered as a flat dollar amount, as a multiple of an employee’s annual salary (such as one or two times your annual salary), or a mix of both.

Do employers pay for group term life insurance?

Most private employers will pay for a substantial, if not the entire, portion of the premiums for group life insurance. The only thing to note: the coverage offered is typically basic. This means there is no customization or riders built in. The cost of additional supplementary coverage is usually paid for by the employee.

What are the benefits of group life insurance?

There are a number of benefits of group life insurance that make it an attractive option for those who are offered it through work or a professional association.

Affordability: An employer often pays for most – if not all – of the life insurance premium so there is very little or no cost to the member of the plan. If you do need to pay a portion of the premiums, they are usually less expensive. This is because the insurance company prices it on the basis of the underlying risk profile of the entire group as a whole rather than as an individual insurance applicant.

Convenience: It’s easy and convenient to sign up with only a small amount of paperwork and no individual underwriting. The payments are usually through payroll deduction, so no worries about policy lapsing because you missed your premium payments.

Limited underwriting: Most group term life contracts do not require any medical exam to be administered to the individual plan members. Members may be automatically or voluntarily enrolled in the overall group life insurance plan. However, an eligible employee may be required to go through medical underwriting, to establish good health in special circumstances such as when seeking an amount higher than the group coverage or when trying to rejoin the plan, after initially declining coverage.

What is the main disadvantage of group life insurance?

The main disadvantage of group life insurance is the one-size-fits all approach that assumes that every member of the group is likely to need the same amount of coverage. This is not always the case and life insurance coverage should be customized to individual needs. 

Other disadvantages of a group life insurance policy are:

Lack of control: Another disadvantage is that the plan sponsors (i.e. the employer or the organization) or even the insurance company can change the plan anytime they choose or even discontinue it altogether. Because you are sharing a plan among others in a group, it cannot be tailored to meet your own unique needs. There may be exclusions for medical conditions that you may have.

Limited portability: Group life insurance is dependent on an individual’s affiliation with the group. Just because one particular job includes insurance, there’s no guarantee that the next one will. If you find yourself in a position where you need to purchase life insurance once you make a career change, your premiums are likely to be much higher by then as you are a little older and more expensive to insure from an underwriting perspective.

Taxation: Lastly, depending on how your employer structured the benefit fees, you might need to pay taxes on the payout.

What happens to my group life insurance coverage if I leave my employer?

Employer-offered life coverage is linked to your employment. This means it covers you and your dependents until your employment period ends—whether you quit or you’re fired by the employer.

Many employer-offered plans include an option to convert the group coverage to an individual policy, upon leaving the employer. However, the cost of conversion from group to individual coverage is significantly higher and most people tend to get new individual coverage at that time. 

Typically, only those individuals who may have pre-existing health conditions, and may find it hard to get individual coverage based on a medical exam, will take advantage of this conversion option.

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Frequently asked questions

Does life insurance cover job loss?

No, life insurance does not cover job loss. It pays your beneficiaries a lump sum of money in the event that you, the employee, pass away. Job loss insurance is a separate insurance product. Disability insurance provides income replacement (usually 60-80%) in the event that you are injured or ill and can no longer work. 

Does group life insurance end at retirement?

Yes. Group life insurance is dependent on your continued employment; therefore, at retirement, your group life insurance also expires. However, as mentioned above, you will typically have the ability to convert the group plan into individual coverage, without providing any evidence of good health. The conversion has to be requested within a limited period of time, usually 31 days. The conversion option is much more expensive since no evidence of good health is provided.

Are my dependents covered through employer life insurance?

Sometimes. Most employer-offered life insurance plans will allow an employee to extend coverage to also include their dependents, such as married or common-law spouse and dependent children up to a certain age, such as 21 years. But that’s not always the case, so check your policy documents!

Is group life insurance a taxable benefit?

Yes, employer-paid life insurance is considered a taxable benefit. With group term life insurance paid by the employer in Canada, the premiums appear on your T4 slip and are reported on your tax return as a taxable benefit.

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Best Whole Life Insurance Companies in Canada (2025)

Looking for a reliable whole life insurance provider in Canada? With so many options available, finding the right one can feel overwhelming. Whether you’re seeking the best coverage for your family, added perks, or policies tailored for children, we’ve got you covered.  

Our expert advisors have carefully ranked the top 15 whole life insurance providers in Canada, including industry leaders like Manulife, BMO Insurance, Sun Life, and more. From performance to unique features, we break it all down to help you choose the perfect fit.  

Keep reading for our comprehensive ratings and reviews of the best whole life insurance companies in Canada!

What is whole life insurance?

Whole life insurance is a type of insurance policy that lasts for your entire life.

Whole life policies provide your beneficiaries with a tax-free death benefit, plus they have a built-in investment component that generates cash value you can use in your lifetime. Some policies also pay dividends.

Most people get whole life insurance to cover long-term needs like paying final expenses or managing future estate taxes.

Want to do more research first? Learn the whole life insurance basics.
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How does whole life insurance work?

Whole life insurance works by providing lifetime coverage, cash value component, access to funds, dividends, and more. Check out the details about how life insurance works:

  • Lifetime coverage: Whole life insurance provides coverage for your entire life, as long as premiums are paid, ensuring your beneficiaries receive a guaranteed death benefit when you pass away.
  • Cash value component: A portion of each premium payment goes into a cash value account that grows over time on a tax-deferred basis, offering a savings component alongside the insurance coverage
  • Access to funds: The accumulated cash value can be accessed through policy loans or withdrawals, providing financial flexibility for emergencies, education expenses, or retirement income
  • Dividends: Some whole life insurance policies pay dividends, which can be used to purchase additional coverage, reduce premiums, or be taken as cash, enhancing the policy’s value
  • Financial security: The death benefit is generally paid out tax-free to beneficiaries, covering funeral costs, and debts, and providing ongoing financial support, ensuring peace of mind and financial stability for your loved ones

What are whole life insurance living benefits?

Whole Life Insurance living benefits include cash value accumulation, policy loans, dividends, and accelerated death benefits. As you pay premiums, a portion of the money builds cash value, which grows over time and can be accessed through loans or withdrawals.

This cash value can fund a child’s education, cover emergency expenses, or supplement retirement income. Additionally, policy loans offer a flexible source of funds with typically lower interest rates and no credit check requirements, though unpaid loans reduce the death benefit.

Another key living benefit is the potential to receive dividends from the insurance company, which can be used to increase the policy’s cash value, reduce premiums, or be taken as cash.

Furthermore, accelerated death benefits allow access to a portion of the death benefit if diagnosed with a terminal illness, providing financial support for medical expenses or other needs during a critical time.

What are whole life insurance death benefits?

Whole life insurance death benefits guarantee a payout to beneficiaries upon the policyholder’s death, offering financial security and peace of mind.

The death benefit is paid out tax-free, ensuring that the full amount can be used for necessary expenses such as funeral costs, outstanding debts, or ongoing living expenses. This benefit provides a crucial safety net for your loved ones, ensuring they are not burdened with financial stress during a difficult time.

Additionally, whole life insurance can play a vital role in estate planning by covering estate taxes and providing liquidity to the estate, preventing the need to quickly sell valuable assets. The death benefit can be used to pay off debts like mortgages or car loans, relieving your family of these financial obligations.

It also serves as an income replacement, maintaining your family’s standard of living by covering everyday expenses, education costs, and other financial needs.

Is a life insurance benefit taxable?

No, life insurance benefits (death benefits) paid to beneficiaries are typically not taxable income. This applies whether the policy is term life insurance or whole life insurance.

The best whole life insurance in Canada 2024

The best whole life insurance companies include Assumption Life, Beneva, BMO, Canada Life, Desjardins and more. Our team at PolicyAdvisor has spent years studying the industry to bring you a list of top companies with the best offerings in different categories.

The following reviews are a must-read for anyone thinking about purchasing whole life insurance. They will help you decide the best options for you and your family.

Best whole life insurance in Canada

Company Best for AM best financial strength rating PolicyAdvisor rating
Assumption Life Quick issue A- 3.5/5
Beneva Complimentary additional features A 3.5/5
BMO Non-participating plans A 4/5
Canada Life Charitable giving A+ 4/5
Canada Protection Plan Non-medical NA 4/5
Desjardins Paying off premiums early NA 4/5
Empire Life Balanced performance A 5/5
Equitable Life Mutual company NA 5/5
Foresters Smokers A 4.5/5
iA Health accommodation A+ 4/5
Manulife Overall performance A+ 5/5
RBC Children’s plans A 3.5/5
Sun Life High net-worth individuals A+ 4.5/5
UV Long-term growth NA 3.5/5
Wawanesa Guaranteed benefits A 4.5/5

How to choose the right whole life insurance policy?

Selecting the right whole life insurance company is a significant decision and involves several considerations such as premiums and charges, customer support, claims handling, policy flexibility, and more. Here are some important things for you to check out: 

  • Premiums and charges: Compare plans to find affordable options and check for additional fees, such as administrative costs 
  • Customer support: Assess the efficiency of claims processing, service availability, and overall client feedback 
  • Claims handling: Choose insurers known for a fast and hassle-free claims process during critical times
  • Policy flexibility: Prioritize providers offering add-ons and customization to tailor coverage to your needs
  • Underwriting requirements: Review medical exam or health questionnaire requirements and explore no-exam policies, keeping in mind potential higher premiums 
  • Company standing: Research the company’s claims settlement ratio and ethical track record to ensure reliability
The Best Whole Life Insurance Companies in Canada
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Reviews: Our top-rated whole life insurance companies

Find the top Canadian life insurance companies for whole life coverage using our ratings and reviews. Read them below.

PolicyAdvisor Rating

Best For Quick Issue

AM Best Rating A-

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1. Assumption Life whole life insurance review

Canada’s best whole life insurance for: Quick-issue policies

Assumption Life is a top choice in Canada for quick-issue policies, offering fast coverage without the need for medical exams or tests. Whether you’re looking for a simple plan or one with dividend options, Assumption Life provides flexibility and convenience to suit various needs.

Key features

  • Quick-issue policies: No medical exam is required for ages 18-45, up to $999,999 in coverage; up to $50,000 for ages 46-69
  • Participating and non-participating policies: Choose between dividend-earning options or simpler plans
  • Dividend flexibility: Five payout options with annual adjustment capability
  • Optional riders: Add extra coverage for more comprehensive protection
  • Non-medical plans: Available for those who prefer no medical questions
Read our Assumption Life Term Life Insurance review
Assumption Life Whole Life Insurance Product Details
Product name:

Assumption Life ParPlus (participating)

Assumption Life ParPlus Junior (participating)

Essential Whole Life (non-participating)

Limited pay:

20 years or until age 100 (participating policies only)

Dividend options:

Cash dividends, cash accumulation, enhanced coverage, premium reduction, paid-up additions

PolicyAdvisor Rating

Best for Complimentary Additional Features

AM Best Rating A

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2. Beneva whole life insurance review

Canada’s best whole life insurance for: Complimentary additional features

Beneva stands out for its complimentary additional features, making it a great choice for those seeking extra benefits beyond standard whole life insurance coverage. With flexible payment options, coverage for multiple lives, and added protection at no extra cost, Beneva offers well-rounded solutions for long-term financial security.

Key features

  • Multi-life coverage: Cover up to 5 lives under one plan
  • Complimentary benefits: Includes Extreme Disability, Disability Waiver of Premium, Accidental Death & Dismemberment, and Accidental Fracture benefits
  • Optional riders: Add Critical Illness Insurance or Child Rider for extra coverage.
  • Flexible payment options: Pay off premiums early if desired
  • Simplified or guaranteed plans: No medical exam is required for qualifying policies
  • Universal life option: Permanent coverage with dividends, though higher risk compared to standard plans
Read our Beneva Term Life Insurance review
Beneva Whole Life Insurance Product Details
Product name:

Whole Life 20

Whole Life 100

T-100

Limited pay:

Life pay, 20-pay

Dividend options:

N/A

PolicyAdvisor Rating

Best for Non-Participating Plans

AM Best Rating A

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3. BMO whole life insurance review

Canada’s best whole life insurance for: Non-participating plans

BMO is ideal for those seeking whole life insurance with cash value but without the need for dividends. Their non-participating plans offer a unique feature—a yearly Performance Bonus—providing flexibility and financial growth opportunities similar to dividends.

Key features

  • Non-participating policies: No dividends but include cash value and a yearly Performance Bonus
  • Premium flexibility:
    • Premium switching: Adjust your payment period as needed
    • Premium offset: Stop paying premiums by using the policy’s paid-up cash value
  • Additional payments: Boost your death benefit and cash value by paying extra premiums
  • Policy loans: Borrow against your cash value for financial flexibility
Read our BMO Term Life Insurance review
BMO Whole Life Insurance Product Details
Product name:

Estate Protector

Wealth Accelerator

Limited pay:

Life pay, 10-pay, 20-pay

Performance bonus options:

Paid-up additions (automatic), premium offset

PolicyAdvisor Rating

Best for Charitable Giving

AM Best Rating A+

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4. Canada Life Insurance whole life insurance review

Canada’s best whole life insurance for: Charitable giving

Canada Life’s My Par Gift is designed for those passionate about charitable giving. This unique whole-life policy allows you to make a lasting impact through a one-time, tax-advantaged premium, ensuring the charity benefits during your lifetime and beyond.

Key features

  • Charity-focused plan: Specifically designed to support charitable donations
  • Single premium payment: Pay a one-time lump sum of $10,000 for lifetime coverage
  • Cash value and dividends for charity: The charity can access the policy’s cash value and dividends during your lifetime
  • Full death benefit: Upon your passing, the charity receives the entire death benefit, extending your legacy
Read our Canada Life Term Life Insurance review
Canada Life Whole Life Insurance Product Details
Product name:

Wealth Achiever Plus

Estate Achiever Plus

Canada Life My Par Gift

Limited pay:

Life pay, 10-pay, 20-pay

Dividend options:

Cash dividends, premium offset, paid-up additions

PolicyAdvisor Rating

Best For Non-Medical Plans

AM Best Rating N/A

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5. Canada Protection Plan whole life insurance review

Canada’s best whole life insurance for: Non-medical coverage

Canada Protection Plan (CPP) is the top choice for those seeking non-medical whole life coverage. These straightforward, affordable policies offer a minimum of $10,000 in coverage and are ideal for individuals with health issues or those looking for funeral insurance.

Key features

  • Non-medical coverage: No medical tests are required, making it accessible to a wide range of applicants
  • Non-participating policies: Simple plans without dividends
  • Funeral insurance option: Covers end-of-life expenses like funeral costs and debts
  • Flexible for health issues: Broad range of coverage options for individuals with medical conditions
  • Quick approval for healthy applicants: Streamlined process for those in good health
Read our Canada Protection Plan Term Life Insurance review
CPP Whole Life Insurance Product Details
Product name:

Guaranteed Acceptance Life

Deferred Life

Deferred Elite Life

Simplified Elite Life

Preferred Life

Preferred Elite Life

Limited pay:

20-pay, pay-to-100

Dividend options:

N/A

PolicyAdvisor Rating

Best for Paying Off Premiums Early

AM Best Rating N/A

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6. Desjardins whole life insurance review

Canada’s best whole life insurance for: Paying off premiums early

Desjardins stands out for its flexible limited pay options, allowing you to pay off your whole life insurance policy early while still enjoying lifetime protection. With plans offering cash value growth, annual dividends, and various additional benefit options, Desjardins provides both convenience and comprehensive coverage.

Key features

  • Limited pay options:
    • Pay off your policy in 5, 10, 15, or 20 years, or until age 100
    • Lifetime protection with no further payments after the chosen period
  • Cash value and dividends: Enjoy growth in cash value and annual dividend payouts
  • Flexible plans: Choose from basic non-dividend plans or dividend-earning options
  • Senior-friendly policies: Special permanent life plans for  senior individuals aged 50+ with no medical exam required
  • Add-on benefits: Enhance coverage with optional riders for added protection
Read our Desjardins Term Life Insurance review
Desjardins Whole Life Insurance Product Details
Product name:

Desjardins Basic Permanent Life Insurance

Estate Enhancer

Accelerate Growth

5 Pay Par

Limited pay:

Life pay, 5-pay, 10-pay, 20-pay (par plans)

Life pay, 10-pay, 15-pay, 20-pay, pay-to-65 (non-par plans)

Dividend options:

Paid-up additions, deposit with interest, cash dividends, premium reductions, enhanced coverage

PolicyAdvisor Rating

Best for Balanced Performance

AM Best Rating A

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7. Empire Life whole life insurance review

Canada’s best whole life insurance for: Balanced performance

Empire Life offers balanced performance through its EstateMax and Optimax plans, making it an excellent choice for long-term wealth building and secure growth. While not the highest in cash values, their policies provide steady, reliable benefits that appeal to individuals seeking financial stability and flexibility.

Key features

  • EstateMax plan: Ideal for long-term wealth growth and increasing life insurance payouts
  • Optimax plan: Designed for near-retirees, offering access to cash value within the first 20 years
  • Steady growth: Provides secure, consistent growth over time
  • Affordable premiums: Compared to some term-to-100 policies, they offer great value
  • Popular and trusted: A top choice for Canadians seeking whole life coverage
Read our Empire Life Term Life Insurance review
Empire Life Whole Life Insurance Product Details
Product name:

Empire EstateMax

Empire Optimax Wealth

Solutions 100 with Cash Values

Limited pay:

Life pay, 8-pay, 10-pay, 20-pay

Dividend options:

Annual premium reduction, cash accumulation, cash dividends, enhanced coverage, paid-up additions

PolicyAdvisor Rating

Best Mutual Company

AM Best Rating N/A

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8. Equitable Life whole life insurance review

Canada’s best whole life insurance for: Mutual values

Equitable Life is Canada’s best choice for those seeking mutual values in their insurance provider. As a mutual company, it’s owned by policyholders rather than shareholders, allowing for a customer-focused approach and potentially more competitive rates.

Key features

  • Mutual company: Policyholders share in ownership, avoiding market-driven pressures
  • Dividend-earning policies: All whole life policies offer dividends for long-term cash value growth
  • Competitive rates: Often provides better rates due to the mutual business model
  • Strong cash value growth: Ideal for building wealth over time
  • Top mutual insurer: Outshines other mutual companies like Beneva and Wawanesa in this category
Read our Equitable Life Term Life Insurance review
Equitable Life Whole Life Insurance Product Details
Product name:

Equitable Equimax

Estate BuilderEquitable

Equimax Wealth Accumulator

Limited pay:

Life pay, 10-pay, 20-pay

Dividend options:

Annual premium reduction, cash accumulation, cash dividends, enhanced coverage, paid-up addition

PolicyAdvisor Rating

Best for Smokers

AM Best Rating A

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9. Foresters Financial whole life insurance review

Canada’s best whole life insurance for: Smokers

Foresters Financial is the best choice for smokers looking for life insurance. Their Quit Smoking Incentive Plan rewards your commitment to quit with lower rates, offering a unique way to save on premiums. Additionally, Foresters’ plans provide cash value growth and the potential for dividends, making them a solid option for those seeking long-term financial security.

Key features

  • Quit smoking incentive: Lower rates if you stop smoking within 2 years
  • Cash value and dividends: Most plans offer cash value growth, with some also paying dividends
  • Health-friendly options: Offers a wide range of life insurance plans for individuals with health issues
  • Affordable for smokers: Competitive rates compared to traditional policies for smokers
  • Long-term protection: Lifelong coverage for you and your family
Read our Foresters Term Life Insurance review
Foresters Whole Life Insurance Product Details
Product name:

Foresters Non-Par

Advantage Plus

Limited pay:

10-pay (Advantage Plus only), 20-pay, pay-to-100

Dividend options:

Paid-up additions, cash, deposit, premium reduction, enhanced coverage

PolicyAdvisor Rating

Best for Health Accommodation

AM Best Rating A+

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10. Industrial Alliance Whole Life Insurance Review

Canada’s best whole life insurance for: Health accommodation

If you have health issues, you should seriously consider Industrial Alliance (iA) for your insurance needs. They have something called a Superior Risk Tolerance Program, where you’re more likely to get approved even if your health isn’t in peak condition.

You can get a participating or non-participating plan, and they give you a lot of flexibility. You have options like:

  • Limited pay options to pay off your premiums early
  • Cover up to 9 people under the same policy
  • Optional life insurance riders and benefits to add to your coverage
  • Pay premiums semi-annually, instead of monthly or yearly like most providers

Of course, many Canadian companies also offer no-medical insurance — which we rated Canada Protection Plan as the best in. But if you want standard coverage despite health concerns, iA is a great choice too.

Read our iA Term Life Insurance review
iA Whole Life Insurance Product Details
Product name:

Whole Life Insurance

iA Par

Child Life & Health Duo

Life and Serenity 65

Limited pay:

Life pay, 10-pay, 20-pay, pay-to-65

Dividend options:

Paid-up additions, cash dividends, deposit with interest, annual premium reduction

PolicyAdvisor Rating

Best for Overall Performance

AM Best Rating A+

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11. Manulife Whole Life Insurance Review

Canada’s best whole life insurance for: Overall performance

Manulife is a top choice for those seeking overall performance in their whole life insurance. As one of North America’s largest and most successful life insurance providers, their plans offer reliability, flexibility, and a robust range of benefits, making them an excellent all-around option.

Key features

  • Participating and non-participating plans: Choose between dividend-earning or non-dividend plans
  • No medical exam options: Available for those seeking quick and easy approval
  • Standard whole life benefits: Includes cash value growth, lifelong coverage, and more
  • Flexible payment options: Change your payment method if needed
  • Affordable: Competitive pricing for comprehensive coverage
  • Reliable coverage: A trusted provider with strong financial backing
  • Robust investment options: Offers solid investment potential for your policy
  • Good coverage amounts: Adequate coverage for your needs with growth potential
Read our Manulife Term Life Insurance review
Manulife Whole Life Insurance Product Details
Product name:

Manulife Par

Manulife Par with Vitality Plus

Performax Gold

Limited pay:

Life pay, 10-pay, 15-pay, 20-pay, pay-to-90

Dividend options:

Paid-up additions, cash dividends

PolicyAdvisor Rating

Best for Children's Plans

AM Best Rating A

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12. RBC Whole Life Insurance Review

Canada’s best whole life insurance for: Children’s plans

RBC Insurance stands out as the best choice for children’s plans with their unique Juvenile Guaranteed Insurability Benefit. This feature ensures that your child or grandchild can expand their coverage later in life without needing to pass medical exams or face approval hurdles. This benefit is included for free, making RBC a top pick for securing your child’s financial future.

Key features

  • Juvenile Guaranteed Insurability benefit: Allows children to buy additional coverage or a new policy later without medical tests
  • Free benefit: Unlike many competitors, RBC includes this benefit at no extra cost
  • Ideal for estate and long-term financial planning: Great for securing a child’s future and managing family wealth
  • Reliable coverage: Offers comprehensive life insurance options for other needs, including estate planning
  • Strong provider: RBC is one of Canada’s leading financial institutions, ensuring trust and stability
Read our RBC Term Life Insurance review
RBC Whole Life Insurance Product Details
Product name:

RBC Growth Insurance

RBC Growth Insurance Plus

Limited pay:

Life pay, 10-pay, 20-pay

Dividend options:

Paid-up additions, cash dividends, premium reductions, dividends on deposit, enhanced coverage

PolicyAdvisor Rating

Best for High Net-Worth Individuals

AM Best Rating A+

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13. Sun Life Insurance whole life insurance review

Canada’s best whole life insurance for: High net-worth individuals

Sun Life Insurance is the best choice for high net-worth individuals, offering large coverage amounts and flexible policy options. With a minimum coverage of $250K, they cater to those who need substantial life insurance. Their plans provide both non-participating options (with cash value) and participating options (with cash value and dividends). They also offer no-medical exam plans for those with health concerns.

Key features

  • High coverage limits: Minimum coverage starts at $250K, ideal for high-net-worth individuals
  • Participating and non-participating plans: Choose from plans with or without dividends
  • No-medical exam options: Available for those with health issues or who prefer a simplified application process
  • Reliable provider: Sun Life is one of Canada’s largest and most trusted life insurance providers
  • Cash value growth: Plans come with the potential for long-term financial growth
Read our Sun Life Term Insurance review
Sun Life Whole Life Insurance Product Details
Product name:

Sun Spectrum Permanent Life Insurance II

Sun Permanent Life

Sun Par Accelerator

Sun Par Protector II

Sun Par Accumulator II

Limited pay:

Life pay, 8-pay, 10-pay, 15-pay (Sun Permanent Life only), 20-pay

Dividend options:

Cash dividends, cash accumulation, enhanced coverage, premium reduction, paid-up additions

PolicyAdvisor Rating

Best for Long-Term Growth

AM Best Rating N/A

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14. UV whole life insurance review

Canada’s best whole life insurance for: Long-term growth

If you want an insurance policy that can give you a LOT of growth over years, UV just might be the right pick for you. They just came out with a new Whole Life High Values plan in 2022 (fairly recent for insurance!) that promises your patience will pay off.

If you keep the plan until you’re 65, your cash value growth could be as much as 50% of what your original coverage amount was with this high-performance plan. That’s no small figure!

Key features

  • High cash value growth: The Whole Life High Values plan offers up to 50% growth on your coverage amount by age 65
  • Non-participating plans: No dividend payments, but strong cash value accumulation
  • Life insurance for health issues: This insurance is available even to those with health concerns
  • Recent plan launch: New options will be introduced in 2022 for enhanced long-term performance
Read our UV Term Life Insurance review
UV Whole Life Insurance Product Details
Product name:

Whole Life High Values

Whole Life Pay to 100

Adaptable

Limited pay:

Life pay, 20-pay, pay to age 25, 35, 45, 55, 65, 75, or 85 (non-par only)

Dividend options:

N/A

PolicyAdvisor Rating

Best Value for Guaranteed Benefits

AM Best Rating A

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15. Wawanesa whole life insurance review

Canada’s best whole life insurance for: Value for guaranteed benefits

Wawanesa is an excellent choice for those seeking value for guaranteed benefits. Their whole life insurance policies offer high cash values with the potential to break even or even exceed the amount paid in premiums within 20 years. They also offer affordable premiums, making them one of Canada’s most cost-effective whole life insurance options.

Key features

  • High cash value: Opportunity to exceed premiums paid in as little as 20 years
  • Affordable options: One of the most competitively priced whole life insurance plans in Canada
  • Participating and non-participating policies: Choose the option that suits your needs
  • No medical exam options: Available for those who prefer a simplified application process
  • Guaranteed benefits: Provides guaranteed value and coverage
Read our Wawanesa Term Life Insurance review
Wawanesa Whole Life Insurance Product Details
Product name:

Wawanesa Whole Life

Limited pay:

Life pay, 20-pay

Dividend options:

Paid-up additions

Methodology: How did we come up with the rankings?

We determined the top-ranking whole life companies in Canada based on industry knowledge, the hands-on expertise of our advisors, and factors such as policy details, coverage amounts, cash value growth potential and more:

1. Financial strength ratings

We prioritize stability and reliability by looking at financial strength ratings to ensure the insurer can consistently pay claims and dividends

We review ratings from multiple agencies and only recommend insurers with strong and stable ratings, ensuring your investment is secure

2. Policy details

Each whole life insurance policy has unique terms and conditions that must match your specific needs and goals

We analyze the fine print, including premium payment periods, cash value accumulation, and riders, to present policies offering tailored flexibility and benefits

3. Key features

Additional features and riders can significantly enhance a policy’s value and relevance to your circumstances

We compare features like accelerated death benefits, waiver of premium riders, and guaranteed insurability options, ensuring policies include valuable extras for security and flexibility

4. Premium costs

Affordability is crucial, so premiums must fit within your budget while providing the necessary coverage and benefits

We gather and compare premium quotes from various insurers to find policies offering the best value for your money, balancing cost with comprehensive benefits

5. Coverage amounts

The coverage amount should protect your loved ones and meet your financial goals, aligning with your long-term objectives

We help determine the appropriate coverage amount based on your needs and compare policies to ensure sufficient coverage at competitive rates

6. Cash value growth potential

The cash value component can grow over time, providing financial flexibility through loans or withdrawals

We analyze the cash value growth potential, considering interest rates and dividend performance, ensuring strong growth prospects for your investment

7. Dividend options

Dividends can enhance a policy’s value by providing additional cash value, reducing premiums, or being taken as cash

We assess the dividend history and options of different insurers, preferring companies with a strong track record of paying reliable dividends for added benefits

We’re all about helping Canadians get the coverage they need. Use this list as a guide to which whole life insurance is best for you and your family, based on your specific needs.

You can find Canada’s best whole life insurance quotes on our website in minutes. Or, contact us and let our experts help you out one-on-one.

How do whole life insurance policies compare to term life insurance in Canada?

Whole life insurance provides lifelong coverage with a cash value component that grows over time, making it ideal for long-term financial planning. Unlike term life insurance, which only provides coverage for a specific period, whole life policies offer permanent protection and can accumulate cash value that can be borrowed against. 

While whole life insurance is typically more expensive than term life, it offers more stability, which is why companies like BMO and Empire Life are popular choices.

What is the difference between a participating and non-participating life insurance policy?

Participating policies allow policyholders to share in the insurer’s profits through dividends, which help to reduce premiums or can be taken as cash. Non-participating policies do not provide dividends.

Difference between participating and non-participating life insurance

Feature Participating life insurance Non-participating life insurance
Definition Offers policyholders a share in the insurer’s profits through dividends Does not provide dividends; only offers guaranteed death benefits
Premiums Higher due to the potential for dividends and additional benefits Lower as it only includes guaranteed benefits and no profit-sharing
Dividends Policyholders may receive dividends No dividends are paid to policyholders
Cash value growth Cash value grows faster Cash value grows at a fixed rate
Suitability Suitable for individuals seeking long-term growth  Ideal for those wanting a straightforward, cost-effective policy

Why should I get permanent life insurance Canada?

There are three very good reasons why you should get permanent life insurance, including covering your final expenses, cash value growth and planning your estate:

  1. To cover your final expenses: You can use permanent life insurance to make sure your family doesn’t have to go into their pockets to pay for your final expenses in life. If you happen to pass away before paying any bills, your family can use your whole life policy to take care of it.
  2. To access cash value now/during retirement: Cash value grows over time, and you can use it in many ways — as supplemental income in retirement, as collateral for a loan to buy a home, or any number of other ways. Cash value is one of the key differences between term vs whole life insurance.
  3. To plan your estate: The best permanent life insurance policies can also be used to pass on your planned inheritance to your loved ones without them having to pay taxes. The death benefit or insurance payout is tax-free, so the final amount they get won’t be lower.

Of course, you don’t need to fit into just these categories to get permanent life insurance quotes. Most people can benefit from whole life insurance in Canada one way or another!

If you’re unsure, speak with an advisor or insurance broker to find out if a permanent plan can work for you.

Are there any alternatives to whole life insurance?

here are several alternatives to whole life insurance that cater to different financial needs and preferences:

  1. Term life insurance:
    • Overview: Provides coverage for a specific period (e.g., 10, 20, or 30 years).
    • Benefits: Typically more affordable than whole life insurance for the same coverage amount.
    • Considerations: Coverage ends at the end of the term, and it does not accumulate cash value.
  2. Universal life insurance:
    • Overview: Offers flexible premiums and death benefits, with a savings component linked to interest rates.
    • Benefits: Allows adjustments in coverage and premium payments over time.
    • Considerations: Premiums can vary based on market conditions, and policy performance affects cash value growth.
  3. Variable life insurance:
    • Overview: Combines death benefits with investment options in stocks, bonds, or mutual funds.
    • Benefits: Potential for higher returns on cash value compared to traditional whole life insurance.
    • Considerations: Investment risk is borne by the policyholder, and cash value can fluctuate with market performance.
  4. Indexed universal life insurance:
    • Overview: Offers flexible premiums and death benefits, with cash value growth tied to a stock market index.
    • Benefits: Potential for higher cash value growth than traditional universal life insurance, with downside protection.
    • Considerations: Returns are capped, and policy performance depends on index performance.
  5. Guaranteed universal life insurance:
    • Overview: Provides lifetime coverage with fixed premiums and a guaranteed death benefit.
    • Benefits: Offers permanent coverage without the investment risks associated with other types of permanent insurance.
    • Considerations: Limited or no cash value accumulation, and premiums are typically higher than term life insurance.

Choosing the right insurance type depends on your financial goals, risk tolerance, and budget. Each alternative offers distinct features that may better suit your specific needs compared to traditional whole life insurance.

Get the best whole life insurance quotes in Canada

We hope our ratings and reviews of the Best Permanent Life Insurance Canada were helpful to you. If you have any questions or need any help, don’t hesitate to contact us!

Book some time with our licensed advisors to make sure you’re getting the right plan for you and your family’s financial security.

Need insurance help?

Give us a call at 1-888-601-9980 or book some time with our licensed experts.

Frequently asked questions

Is whole life insurance payout taxable?

The death benefit paid to beneficiaries is typically not taxable, and the cash value growth accumulates tax-deferred. Policy loans are generally not taxable as they are considered loans, not income.

Can you borrow money from a whole life policy?

Yes, you can borrow money from a whole life insurance policy through policy loans. These loans typically have lower interest rates compared to traditional loans. However, unpaid loans may reduce the death benefit and cash value available to beneficiaries.

What is the best age to buy whole life insurance?

The best age to buy whole life insurance is typically younger. Purchasing at a younger age locks in lower premiums and ensures longer-term coverage. It also allows more time for the policy’s cash value to accumulate and grow.

How long does a whole life insurance policy last?

A whole life insurance policy lasts for your entire life as long as you continue to pay premiums. It provides lifelong coverage, unlike term life insurance which covers a specific period (e.g., 10, 20, or 30 years). This permanence ensures the policy remains in effect and the death benefit is paid out to beneficiaries whenever the insured passes away, regardless of age.

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Manulife Whole Life Insurance Review – 2025

PolicyAdvisor Rating

Best for Overall Performance

AM Best Rating A+

GET QUOTES

A whole life insurance policy is a valuable and reliable tool for lifelong financial protection. This blog explores how Manulife’s whole life insurance can secure your family’s future while building a cash value that can be accessed as a living benefit. 

Learn about the key benefits of Manulife’s whole life insurance policy, and discover how it can play a role in your long-term financial planning.

What are the key features of Manulife whole life insurance?

Manulife’s whole life insurance plans start building cash value from the early years of the policy. The maximum issue age for Manulife whole life insurance is 80 years and they offer two dividend options: paid-up insurance and cash. 

Insured individuals can avail of policy loans up to 90% of the total cash value. However, non-repayment of these loans can lead to a deterioration in the policy’s overall value. With Manulife whole life insurance, policy holders can get additional riders including child protection, guaranteed insurability, term insurance, and total disability waiver. 

Key features of whole life insurance from Manulife

Category Details
Cash value accumulation Immediate
Premium payment frequency Monthly and annual 
Maximum issue age 18-80 years
Coverage amount range Coverage starts at $100,000 for 10 year, 20 year and pay to age 90 premium durations, and $500,000 for pay to age 100
Coverage options Single life or joint-last-to-die coverage options
Dividend options Paid-up insurance and cash 
Policy loan availability Yes, up to 90% of the total cash value
Additional riders Child protection

Guaranteed insurability

Term insurance

Total disability waiver

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Call 1-888-601-9980 to speak to our licensed advisors right away, or book some time with them below.

What are the different Manulife whole life plans I can choose from? 

Manulife offers two participating whole life insurance plans—Manulife Par with Vitality Plus™ and Manulife Par. Both policies offer immediate cash value growth and guaranteed access to cash value in the early years. For 10-pay, 20-pay, and pay to age 90 plans, the coverage starts at $100,000. For pay to age 100, the coverage starts at $500,000. 

Manulife Par with Vitality Plus™ gives the insured individual access to the maximum-value benefits of Manulife Vitality—the company’s flagship rewards program. Manulife Par with Vitality Plus™ offers only single life coverage while Manulife Par offers single life and joint-last-to-die coverage options. 

Manulife Par and Manulife Par with Vitality Plus™: Key differences 

Feature Manulife Par Manulife Par with Vitality Plus
Coverage amount Starts at $100,000 for 10-year, 20-year, and pay-to-age-90 durations; $500,000 for pay-to-age-100 Starts at $100,000 for 10-year, 20-year, and pay-to-age-90 durations; $500,000 for pay-to-age-100
Policy fees No policy fees No policy fees
Payment duration options 10 years, 20 years, to age 90, or to age 100 10 years, 20 years, to age 90, or to age 100
Coverage options Single life or Joint last-to-die Single life only
Eligibility for Vitality benefits Access to Manulife Vitality Go™ benefits at no added cost Access to maximum-value Manulife Vitality benefits
Upgrade option Upgrade to Manulife Par with Vitality Plus before the 3rd anniversary (no underwriting required) Not applicable
Issue age 18-80 years 18-80 years
Monthly Vitality® charge Not applicable – $15 for pay 10 years

– $10 for pay 20 years

– $6 for pay to age 90

– $4 for pay to age 100

Optional add-ons – Add term life insurance

– Skip payments if disabled (conditions apply)

– Guarantee future eligibility for life insurance

– Protect children and guarantee their future life insurance coverage

– Add term life insurance

– Skip payments if disabled (conditions apply)

– Guarantee future eligibility for life insurance

– Protect children and guarantee their future life insurance coverage

Source: Manulife.ca  

What factors affect the performance of Manulife’s participating account?

Factors that influence the performance of Manulife’s participating account are mortality rates, policy cancellations, expenses and taxes, and investment returns. While a participating account is managed to ensure there is always enough money to pay death benefits and cash values, these factors do influence the account’s cash flow and performance. 

Let’s understand the factors influencing the participating account:

Mortality rates: The death benefits of whole life policies are paid from the participating account. Insurers typically plan for the number of death benefits that they may have to pay in a given year. They make this assumption based on Canada’s overall life expectancy. Higher death benefits than expected will deplete the participating account’s funds faster, lower death benefits will have the opposite effect. This is why mortality rates are a crucial factor in determining how a participating account performs fiscally.

Policy cancellations: Based on past consumer behaviour, Manulife makes pricing assumptions of the number of policies that will be cancelled every year. If the cancellation numbers are lower, the participating account may be adversely affected, and vice versa.

Expenses and taxes: Underwriting costs, issuing contracts, making policy changes, and other administrative and operating expenses play a role in the participating policy’s performance. Manulife allocates resources towards these expenses in a manner that is fair and reasonable to the policy holders. If the operating charges are less than the company’s estimates, the participating account’s performance will be positive. If not, the performance may be affected negatively. 

Investment returns: The expected returns on an investment play a key role in determining the profitability of a participating account. If the actual returns on an investment exceed Manulife’s pre-determined numbers, it positively affects the participating account. The latter is true if the returns are lower than anticipated. 

Factors that influence Manulife’s participating accounts

Factor Predictability Stability Impact on Performance
Mortality High High Low
Cancellations Medium Medium Medium
Expenses & Taxes High High Low
Investment Returns Medium Medium High

Source: Manulife Participating Insurance Insight, 2023

Read more about how whole life insurance works in Canada
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Where does Manulife invest the participating account’s premiums?

Manulife invests the participating account’s funds in public bonds, real estate, public and private equities, mortgages, and private debt. This diverse investment portfolio ensures maximum returns and has historically proven to provide long-term growth to policy owners. It also helps Manulife navigate short-term market volatilities. 

What dividend options does Manulife offer?

Manulife offers two dividend options: paid-up insurance and cash. If you choose the paid-up insurance option, your annual dividends are used to automatically buy additional, fully paid-up insurance. This means that once your dividends have been used to purchase additional coverage, you do not need to make any further premium payments for the paid-up insurance. 

If you choose the cash option as your dividend strategy, the annual dividends you receive are paid directly to you. In this case, there may be some tax liability. 

How are Manulife’s whole life insurance dividends distributed?

Dividends are allocated to Manulife Par policyholders using a dividend scale. A dividend scale is a formula used by all insurance companies to fairly and equitably distribute the dividends among all the policy owners. The dividend scale is not guaranteed and usually increases or decreases based on the participating account’s performance. 

Manulife’s dividend scale for the past three years has been:

  • 2022: 6.10%
  • 2023: 6.35%
  • 2024: 6.35%
Learn how you can build wealth with a whole life insurance policy
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What are the pros and cons of Manulife’s whole life insurance?

Manulife’s participating whole life policies offer a range of benefits such as immediate cash value growth, the option to choose the frequency and duration of premiums, and access to riders. Manulife also offers deposit option payments where the insured individuals can make direct premium payments and increase their protection. 

The downside with Manulife’s whole life insurance is that they do not offer non-participating plans and some policy owners may find the dividend and returns structure complex. 

Pros and cons of Manulife whole life insurance 

Pros Cons
Immediate cash value growth and guaranteed cash value in the early years Manulife does not offer non-participating whole life insurance plans 
Deposit option payments are available where policy owners can make additional premium payments to increase protection They offer only two dividend options while other insurers typically offer up to four 
Option to choose the frequency and duration of premium payments The company does not offer join-first-to-die coverage 
Variety of riders offered by Manulife for different life events and needs
Access to Manulife Vitality, a rewards and discounts program 

Read about the top whole life insurance companies in Canada

How to apply for Manulife whole life insurance?

To apply for a Manulife whole life insurance plan you would need to choose the plan type (Manulife Par or Manulife Par with Vitality PlusTM), choose your coverage options, fill in an application form, and submit. 

For the best Manulife whole life quotes, speak to our experts at PolicyAdvisor. Our licensed advisors will help choose a plan and coverage options that best suit your needs and budget. We will also support you with the application, making the entire process seamless and easy for you!

Need insurance help?

Give us a call at 1-888-601-9980 or book some time with our licensed experts.

Frequently asked questions

Is Manulife whole life insurance worth it?

Yes, Manulife’s whole life insurance helps build cash value and provide long-term protection at affordable rates. Their policies are designed to help build wealth with dividend options that can be used to either buy more insurance or policy owners can withdraw as cash. Manulife also offers exclusive benefits with their Vitality program, making their whole life insurance plans an ideal option for those looking for complete protection. 

Can you borrow against the cash value?

Yes, you can request for a cash loan which is typically subject to Manulife’s administrative policies. The maximum amount you may borrow is 90% of the total available cash value minus any policy loans that you may have already taken. In some situations, Manulife may ask you to complete a loan agreement. 

What happens if I stop paying premiums?

If you stop paying your premiums, Manulife gives you a 31 day grace period to pay the pending premiums. In case you do not do that your policy will lapse. You will lose your coverage and your cash value may be used to pay off your policy loans and other charges. 

Does Manulife offer participating policies with dividends?

Yes, Manulife Par and Manulife Par with Vitality PlusTM, both offer participating whole life policies with dividends. Dividends can either be used to buy more insurance or they can be withdrawn as cash. In case policy owners choose to withdraw the dividends, there may be some tax implications.   

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How to use whole life insurance to build wealth?

Whole life insurance is a powerful financial tool that combines lifelong coverage with a cash value component that can be used to achieve various financial goals. By leveraging the cash value policyholders can supplement their retirement income, plan their estates, and even grow their business. In this blog, we’ll answer a question many Canadians ask: how to use whole life insurance to create wealth.

Whether you’re looking to enhance your financial portfolio or secure your family’s future, a whole life policy can help you achieve both these goals. 

Why do you need life insurance?

Life insurance is essential for ensuring your loved ones are financially secure in the event of your unexpected passing. A life insurance policy can help cover expenses such as:

  • Funeral costs
  • Outstanding debts
  • Mortgages
  • Daily living expenses
  • Children’s education
  • Retirement planning 

A life insurance policy is a versatile financial tool that brings financial protection and peace of mind to you and your loved ones. 

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Call 1-888-601-9980 to speak to our licensed advisors right away, or book some time with them below.

What is whole life insurance?

Whole life insurance is a type of permanent life insurance that offers lifelong coverage, has a death benefit, and a cash value component, all of which remain active as long as premiums are paid. With its investment component, a whole life policy offers a unique blend of stability, growth, and flexibility, making it a powerful financial product. 

The death benefit is the amount paid to beneficiaries upon the insured’s death, while the cash value is a savings feature that grows over time, offering guaranteed returns. 

Key features of whole life insurance

The features of a whole life insurance policy can be different based on whether it’s a participating or non-participating policy. Participating policies allow policyholders to receive dividends, which can be used to reduce premiums, purchase additional coverage, or be taken as cash.

These dividends are not guaranteed but depend on the insurer’s financial performance. In contrast, non-participating policies do not offer dividends but often come with fixed premiums and guaranteed benefits, providing more predictable coverage.

Both types offer lifelong protection and a cash value component, but the choice depends on individual financial goals and risk preferences.

Features of a participating vs. non-participating whole life policy

Feature Participating Life Insurance Non-Participating Life Insurance
Definition Offers dividends to policyholders based on the participating account’s performance  Does not provide dividends; only offers guaranteed death benefits
Premiums Higher due to the potential for dividends and additional benefits Lower as it only includes guaranteed benefits and no profit-sharing
Dividends Policyholders may receive dividends No dividends are paid to policyholders
Cash Value Growth Cash value grows faster Cash value grows at a fixed rate
Suitability Suitable for individuals seeking long-term growth Ideal for those wanting a straightforward, cost-effective policy

Read more about how a whole life insurance policy works in Canada
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How to use whole life insurance to build wealth?

A whole life policy can help build wealth because of the two key components it offers: cash value for both participating and non-participating policies, and dividends for participating policies only. Policyholders can leverage either of these two components to create a source of income for various financial goals, supplement retirement income, fund large expenses, and even invest in new businesses. 

The cash value component and dividends (for participating policies) can be accessed in different ways. The cash value can be:

  • Withdrawn 
  • Accessed as a policy loan
  • Used as a loan collateral

Withdrawing the cash value and taking a policy loan can be taxable if the amount exceeds the policy’s true value. When you use it as a loan collateral with a third party lender, it is not taxable. 

Accessing cash value and its implications

Cash withdrawal  Policy loan Collateral loan
Ideal for Policyholders who want a small amount of cash for immediate use, and who may not intend to repay it Policyholders who want a larger amount of cash and want to avoid a loan from a bank or other lender Policyholders who want a large amount of cash and are comfortable with debt 
Cash withdrawal/loan limit Limited to the available non-guaranteed cash value 90% of available cash value 100% of available cash value
Intention to repay Never Typically in the short-term At death
Tax implication Taxable if the withdrawal amount exceeds the policy’s true value Taxable if the withdrawal amount exceeds the policy’s true value Not taxable 

Dividends on the other hand can be used in two different ways:

  • Policyholders can reinvest the dividends into their policy (enhanced protection and paid-up additions)
  • Get paid in cash or hold on deposit 

When the dividends are reinvested into the policy, they are not liable to any taxes. If the policyholder chooses to get paid in cash or hold the dividend payout on deposit, it is subject to taxes. 

Accessing dividends and how it impacts the policy

Feature Reinvest dividends Receive dividends in cash or hold on deposit
Purpose Increase policy value through enhanced protection or paid-up additions Provide liquidity for immediate use or savings
Impact on policy Boosts the death benefit and cash value of the policy No impact on the policy’s value
Tax implications Not taxable when reinvested into the policy Subject to taxes if received as cash or held on deposit
Ideal for Policyholders looking for long-term growth and enhanced financial security Policyholders seeking additional income or liquidity
Flexibility Funds stay within the policy and contribute to future growth Offers immediate access to funds for any purpose

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Whole life insurance for estate tax funding

When you pass away, it is assumed that you have disposed of all your assets and an executor will be required to pay any taxes before your estate is distributed among your beneficiaries. These assets include any Registered Retirement Savings Plan (RRSPs), capital gains, and more. 

The substantial value of these assets are also subject to the highest tax rates. Paying off these taxes significantly reduces the value that your beneficiaries get. 

If you pass away with an active whole life insurance policy, your beneficiaries (such as surviving family members) receive a tax-free cash payout from your insurance company. This payout is not considered part of your income or your beneficiaries’ incomes and is not taxed as such when you pass. This is because you paid your life insurance premiums using funds on which you paid income tax as well.

The payout from your whole life insurance policy offsets the taxes on your estate and provides immediate liquidity to meet any other estate settlement costs. 

Learn more about estate planning with life insurance

Retirement planning with whole life insurance

While the primary purpose of a whole life policy is the death benefit, retired individuals can use the cash value component and the dividends to supplement their income. The cash value serves as an emergency fund that can be used for medical emergencies, paying off debt, travelling post retirement, children’s weddings or education, and more. 

The dividends can be reinvested in the policy to increase the death benefit and to buy additional coverage. This will enhance the legacy a policyholder leaves for their loved ones. Depending on the dividend strategy, policyholders can also access it as cash when required. 

Using whole life insurance for businesses

Whole life insurance offers several benefits for business owners, including key person insurance, funding a buy-sell agreement, and serving as collateral for a business loan. A whole life policy ensures the stability and continuity of business operations. Here’s how:

Using whole life insurance for a business

Aspect Purpose Benefit
Key person insurance Protects the business against financial losses that could

result from the death of a key employee or owner

Provides the business with a death benefit to cover the costs

of finding and training a replacement, offsetting lost revenue, and

maintaining business operations during the transition period

Funding buy-sell agreements Facilitates the smooth transfer of business ownership in the

event of an owner’s death

Ensures that the remaining owners can buy out the deceased

owner’s shares without financial strain

Collateral for business loans Provides a means to secure financing for business operations

or expansion

The policy’s cash value can be used as collateral to obtain

business loans, potentially at more favorable terms

Diversify your investment portfolio

A whole life insurance policy is a reliable way to diversify your investment portfolio. It offers stability and guaranteed cash value growth and death benefit, making it a more stable investment as compared to market-dependent assets. 

Whole life insurance keeps you protected against market volatility especially during downturns. 

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Whole life insurance vs other investment options

When compared to other investment options such as stocks, bonds, or real estate, whole life insurance proves to be a lower risk choice. This is because of the guaranteed cash value and dividends (in case of participating policies). 

Here is how whole life insurance compares to other investment options:

Whole life insurance vs other investments

Feature Whole Life Insurance Stocks Bonds Real Estate
Market dependency Not dependent on market performance Highly dependent on stock market performance Dependent on interest rate environment Dependent on real estate market conditions
Risk level Low risk High risk, subject to market volatility Low to moderate risk, depends on issuer Moderate to high risk
Cash value  Guaranteed, grows tax-deferred Potential for high returns, but with high volatility Fixed returns, generally lower than stocks Potential for appreciation, but can be unpredictable
Liquidity Moderate, can borrow against or withdraw from cash value High, can sell stocks quickly Moderate, can sell bonds, but may incur penalties Low to moderate, depends on market conditions
Tax implications Cash value grows tax-deferred; death benefit is tax-free Capital gains tax on profits Interest income taxed as ordinary income Capital gains tax on property sales; rental income taxed
Income generation Can borrow against cash value or withdraw for income Dividends, selling stocks Interest payments Rental income or profits from sale
Protection / Guarantee Death benefit is guaranteed No guarantees, subject to market risk Principal and interest typically guaranteed No guarantees, subject to market risk
Ease of Access Accessible via loans or withdrawals, but may reduce benefits Easily accessible, can trade on stock exchanges Accessible but may involve penalties for early withdrawal Low accessibility; selling property takes time

Can you make money on whole life insurance?

Yes, you can make money on a whole life insurance using the cash value and/or the dividends your policy generates. Both cash value and dividends are living benefits and can be accessed in different ways. 

While the cash value is technically a portion of your death benefit, accessing it as a policy loan that you repay will ensure your policy’s value remains intact. You can use your cash value to for any small or large financial needs such as:

  • Medical emergencies
  • Weddings 
  • Children’s education
  • Supplementing retirement income 
  • And more

The dividends can either be reinvested into the policy or taken as cash or deposit. If you take the dividends as cash or deposit, they may be subject to tax. Dividends can be used for similar purposes as cash value. 

Do wealthy people use whole life insurance?

Yes, wealthy people use whole life insurance to grow, protect, and transfer their wealth. The death benefit from a whole life policy is tax-free, making it an ideal inheritance for the wealthy. High-net worth individuals with a whole life policy that has a significant cash value component can use it to invest in their businesses, take out a collateral loan, plan their estates, and more.

Common misconceptions about whole life insurance

Whole life insurance is often misunderstood due to its complex nature and the different investment options it offers. Some of the common misconceptions about whole life insurance are:

  • It is too expensive: The high premiums of a whole life policy include the death benefit and the cash value or dividends. The investment components also grow in a tax-deferred manner, offsetting the high initial premium costs
  • Other investment options are better: Unlike stocks, bonds, mutual funds, and real estate, whole life insurance is not subject to market risks. It is a less volatile investment option
  • Whole life insurance is for the wealthy: This is a common misconception owing to the high premiums. But whole life insurance is for anyone who is looking for lifelong protection with guaranteed returns

How long does it take to build up money in a whole life insurance policy?

A whole life insurance policy typically starts building cash value after a few years, often around the second or third year of the policy. In the early years, most of the premium payments go toward covering the cost of insurance and administrative fees. 

The growth of cash value depends on the policy’s design, premium payments, and investment performance within the insurer’s portfolio. The timeline varies based on the policy structure and premium allocation.  

  • Early years: Some cash value is generated, but most of the premium amount goes towards administrative costs 
  • 3-5 years: Cash value begins accumulating meaningfully
  • 10+ years: Cash value growth accelerates, benefiting from compound interest

Start building wealth with whole life insurance 

A whole life insurance policy is more than just a safety net for your loved ones—it is a versatile financial tool that offers guaranteed growth while you are alive. If you want to build wealth with a whole life policy but are unsure of how to go about it, schedule a call with one of our licensed advisors. 

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Give us a call at 1-888-601-9980 or book some time with our licensed experts.

Frequently asked questions

How can I use the cash value of my whole life insurance policy to fund my retirement?

The cash value of your whole life policy can supplement your retirement income and help meet immediate financial goals. It can be accessed through loans or withdrawals to maintain your lifestyle post retirement, travel, and more. 

What are the best strategies to create generational wealth with whole life insurance?

Whole life insurance can create generational wealth by providing a guaranteed, tax-free death benefit to your heirs. You can also use it to fund trusts or cover estate taxes, ensuring your assets are passed on intact. Additionally, reinvesting dividends and growing the cash value increases the policy’s long-term financial benefits, securing wealth for future generations.

How does whole life insurance compare to other investment options for wealth building?

Whole life insurance offers guaranteed returns, tax advantages, and lifelong coverage, making it a low-risk, stable component of a diversified financial plan. Unlike stocks or real estate, it is not subject to market volatility and provides a predictable way to build wealth.

Can I use whole life insurance to fund my children’s education expenses?

Yes, the cash value of a whole life insurance policy can be accessed to fund education expenses. You can withdraw or borrow against the cash value to pay for tuition, books, or other costs.

What are the tax implications of borrowing against the cash value of a whole life insurance policy?

Borrowing against the cash value is generally tax-free as long as the policy remains in force. However, if the policy lapses or is surrendered, the loan amount exceeding the adjusted cost basis may become taxable as income. 

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RBC Whole Life Insurance Review – 2025

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Backed by one of Canada’s largest financial institutions, RBC Insurance offers a wide range of products designed to secure your financial legacy. In this review, we’ll explore their whole life insurance offerings, focusing on their key features, benefits, and pros and cons to help you decide if they’re the right fit for your needs.

What are the benefits of RBC’s whole life insurance?

RBC’s whole life insurance offers lifelong coverage with a cash value component you can access during your lifetime. Key benefits include:

  • Five dividend options: You can choose to have your annual dividends issued as cash payments, reduced premiums, interest-earning deposits, paid-up additions, or enhanced insurance
  • $25,000-$25M coverage: Depending on your needs, you can select coverage amounts ranging from $25,000 to $25 million
  • Customizable add-ons: You can get enhanced coverage with optional add-ons like RBC YourTerm 10,15, 20, or 25 life insurance
  • Coverage for ages 0-80: You can get coverage for yourself or loved ones at any stage of life
  • Flexible payment options: You can choose between lifetime premium payments (Life Pay), or limited payment terms of 10 or 20 years (10 Pay, 20 Pay)

They also have three coverage options:

  • Single-life: Insures one person and pays a tax-free death benefit upon their passing
  • Joint-first-to-die: Insures two people and pays a tax-free death benefit when the first insured person dies
  • Joint-last-to-die: Also insures two people but pays a death benefit when the second insured person dies
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What are the different types of RBC whole life insurance?

RBC offers two participating whole life plans with lifetime coverage and cash value accumulation: RBC Growth Insurance and RBC Growth Insurance Plus. The plans also pay annual dividends, based on the performance of the “par” account, which is funded by premiums from participating policyholders. 

Here’s a closer look at the two plans:

  • RBC Growth Insurance: Provides lifelong coverage starting at $25,000, with cash value accessible after five years. Annual dividends can be issued as:
    • Cash payments
    • Paid-up additions
    • Reduced premiums
    • Interest-earning deposits
    • Enhanced insurance (adds term coverage to your whole life insurance)

For policyholders under 18, the plan includes a juvenile guaranteed insurability benefit at no additional cost.

  • RBC Growth Insurance Plus: Offers lifelong coverage starting at $250,000, with cash value accessible after the first year. It includes the same dividend options as the Growth Insurance plan.   

Key features of RBC’s Grow Insurance and Grow Insurance Plus

Category RBC Growth Insurance RBC Growth Insurance Plus
Cash value accumulation Accessible after 5 years Accessible after the first year
Premium type Fixed with flexible payment options:

Life Pay, 10 Pay, 20 Pay

Fixed with flexible payment options:

Life Pay, 10 Pay, 20 Pay

Maximum issue age Up to 80 years Up to 80 years
Coverage amount range $25,000 to $25,000,000 $250,000 to $25,000,000
Dividend options
  • Cash payments
  • Reduced premiums 
  • Interest-earning deposits
  • Paid-up additions
  • Enhanced insurance 
  • Cash payments
  • Reduced premiums 
  • Interest-earning deposits
  • Paid-up additions
  • Enhanced insurance
Policy loan availability Yes, you can borrow against your policy’s cash value if it’s not in the grace period Yes, you can borrow against your policy’s cash value if it’s not in the grace period
Payment flexibility Monthly or annually Monthly or annually
Living benefits
  • Guaranteed cash value
  • Policy loans
  • Automatic premium loan
  • Juvenile Guaranteed Insurability (JGB) for insureds aged 0-17
  • Guaranteed cash value
  • Policy loans
  • Automatic premium loan
Additional riders Guaranteed Insurability Benefit Rider, Renewable and Convertible Term Rider, Total Disability Waiver of Premium Benefit Rider, Accidental Death Benefit Rider, Children’s Term Insurance Rider, Payor Death and Disability Waiver of Premium Benefit Rider Guaranteed Insurability Benefit Rider, Renewable and Convertible Term Rider, Total Disability Waiver of Premium Benefit Rider, Accidental Death Benefit Rider, Children’s Term Insurance Rider, Payor Death and Disability Waiver of Premium Benefit Rider

Source: RBC Insurance

RBC whole life insurance plans

Source: RBC Growth Insurance and RBC Growth Insurance Plus Guide

What are the different whole life dividend options that RBC offers?

RBC’s whole life policies offer 5 dividend options:

  • Cash payments: You can receive your dividends as cash, though it may be taxable
  • Premium reductions: Dividends are applied to your premiums for the following year. Any excess dividends are paid to you directly
  • Interest-earning deposits: Dividends are deposited into an interest-bearing account, which you can access anytime. Any interest earned is taxable
  • Paid-up additions: This option uses dividends to buy additional life insurance. The added coverage can earn dividends and build its own cash value over time
  • Enhanced insurance: Your dividends can also be used to buy a mix of paid-up additions and one-year term insurance. The insurance purchased using paid-up additions can earn dividends and build cash value in the future

How are dividends for RBC’s participating policies distributed?

Dividends in RBC’s participating plans—Growth Insurance and Growth Insurance Plus—are based on the performance of the participating, or “par” account. Various factors, including investment returns, policy cancellations, mortality claims, and administrative costs, can affect its surplus.

When the “par” account outperforms expectations, such as through higher investment returns or lower mortality claims, dividends are distributed to policyholders, based on their purchase date and policy type.

While dividends are not guaranteed and may vary, RBC has a strong track record of maintaining a stable dividend scale.

RBC whole life dividend scale for 2022-2024

  • 2022: 6.00%
  • 2023: 6.00%
  • 2024: 6.25% (available till 31st March, 2025)

How much dividend does RBC pay?

RBC’s dividend payments depend on their dividend scale which changes annually. While the dividends in a par account are not guaranteed, historically, RBC has maintained a dividend scale interest rate of 6.00%. This was recently increased to 6.25%, effective April 1, 2024. Policyholders can expect their dividends to be paid according to this new rate until March 31, 2025.

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How are premiums for RBC Growth Insurance and Growth Insurance Plus policies invested?

Premiums from Growth Insurance and Growth Insurance Plus policies are invested in a diverse mix of assets, including:

  • Corporate and government bonds: These include provincial and investment-grade corporate bonds, diversified across geographies, quality ratings, sectors, and maturities to ensure stable returns
  • Private fixed income: These are debt investments issued through private agreements (e.g., corporate loans or infrastructure debt)
  • Commercial mortgages: These are long-term loans secured by commercial properties such as office buildings, retail spaces, and industrial complexes
  • Equities (or common stock): Investments are also made in stocks, with a portion linked to major equity indices like the S&P/TSX Composite Index 

Do market conditions affect participating accounts investments?

Yes. While RBC uses “smoothing” techniques to manage short-term market fluctuations and maintain stable returns, changes in stock prices and interest rates can still influence the participating account’s surplus. 

How can I access my RBC whole life cash value?

You can access the cash value of your RBC whole life policy in several ways:

  • Policy Loans: You can borrow up to 90% of your policy’s cash value, provided it’s not in the grace period
  • Use policy as collateral: You can request to use your policy as collateral for a loan 
  • Cash withdrawal: You can withdraw a portion of your guaranteed cash value by reducing your base life insurance coverage. This will decrease the death benefit your beneficiary could receive
  • Premium offset: If your policy has sufficient cash value, you can use it to pay premiums. This option is not guaranteed and is available only once your policy reaches the earliest offset date, with no outstanding loans

What happens if I miss a premium payment for my RBC whole life policy?

If your policy has accumulated enough cash value, RBC may use it to cover premiums through an automatic premium loan. However, if the loan amount exceeds the cash value, you’ll need to make a payment, or the policy will lapse.

Does RBC offer deposit option payments?

Yes, RBC offers a deposit option that lets you make payments in addition to the required premiums. These extra payments help increase the non-guaranteed cash value of your policy in the long term.

The deposit option is available only if your chosen dividend option is paid-up additions and the premium payment period is 20 Pay or Life Pay.

What are the benefits and disadvantages of RBC’s Whole Life Insurance?

RBC’s whole life insurance plans offer several advantages, including lifetime coverage, cash value accumulation, multiple payment and dividend options, flexible use of cash value, and automatic premium loans. However, there are also some downsides, like higher premium costs, delayed access to cash value, and variable dividends.

Here’s a complete breakdown of the pros and cons of RBC whole life insurance:

Pros and cons of RBC’s whole life insurance

Pros Cons
Offers 5 dividend options, the highest among Canadian insurers The deposit option is available only if the premium payment period is 20 Pay or Life Pay
Allows deposit option payments to purchase additional insurance Cash value is only accessible after 5 years for Growth Insurance policyholders
Provide a $25,000,000 coverage limit
Includes a juvenile guaranteed insurability benefit at no additional cost for insureds under 18

See how RBC compares to other whole life insurance providers in Canada

How do you apply for RBC’s whole life insurance?

Choosing the right whole life insurance involves several important decisions, such as selecting the right plan, coverage level, and premium structure, that can quickly become overwhelming.

PolicyAdvisor can simplify this process. Our advisors can guide you through different plans and help you choose one that aligns with your financial goals and budget.

PolicyAdvisor offers free quotes, the lowest market rates, and lifetime after-sales support to address any questions or adjustments you may need in the future. Schedule your free consultation with our licensed advisors today!

Need insurance help?

Give us a call at 1-888-601-9980 or book some time with our licensed experts.

Frequently asked questions 

Is RBC’s whole life insurance worth it?

Whether RBC’s whole life insurance is worth it depends on your individual financial goals and budget. If you’re looking for a tax-deferred growth opportunity with guarantees like lifelong protection and tax-free death benefit, then RBC’s whole life insurance is worth considering. However, due to higher premium costs, it’s important to assess their affordability and payment options before making a decision.

Does RBC offer participating policies with dividends?

Yes. Both Growth Insurance and Growth Insurance Plus are participating policies that pay annual dividends based on the participating account’s surplus.

What is the difference between RBC Growth Insurance and Growth Insurance Plus?

RBC Growth Insurance and RBC Growth Insurance Plus differ mainly in terms of their starting coverage amount and cash value accessibility. Growth Insurance offers affordable lifetime coverage starting at $25,000, with cash value access after 5 years. Growth Insurance Plus requires a higher minimum coverage of $250,000 but offers cash value access after just one year.

Can I convert my RBC term life insurance to whole life insurance?

Yes, RBC offers conversion options in its YourTerm policies that allow you to upgrade your term life insurance to any of RBC’s permanent life offerings, including whole life insurance, until the age of 71.

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Canada Life Whole Life Insurance Review – 2025

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As Canada’s first domestic life insurance company, Canada Life has a proven track record of helping Canadians secure their financial legacy. In this review, we’ll explore its whole life insurance offerings, designed to provide lifetime coverage with a built-in savings component.

Whether you’re looking to protect your estate or build wealth over time, this guide will help you decide if Canada Life’s whole life insurance meets your specific needs.

What are the benefits of Canada Life’s whole life insurance?

Canada Life’s whole life policies provide lifelong coverage while building guaranteed cash value that you can use during your lifetime. They also allow you to pay off your policy quickly (in 10 or 20 years) or spread payments over a longer period of time (until age 100). Key benefits include:

  • No maximum coverage: Canada Life’s whole life policies have no set upper limit, meaning you can get as much coverage as you need. However, amounts over $50 million require special underwriting
  • Four dividend options: Dividends can be received in the form of cash payments, premium reductions, paid-up additions, and enhanced insurance
  • Additional Deposit Option (ADO): You can increase your policy’s coverage and cash value by making extra payments
  • Flexibility with premium offset: You can cover some or all of your premium payments using dividends
  • Children’s term life insurance rider: You can include term life insurance on your children with these policies. Future children are added at no additional cost until you turn 60

When it comes to coverage, Canada Life offers several options, including:

  • Single life: Covers one person and pays a death benefit upon their passing
  • Joint-first-to-die: Covers two people and pays a death benefit when the first insured person dies. The surviving person remains covered for an additional 60 days, during which they can buy a new policy on their life, with no underwriting
  • Joint-last-to-die (premiums to first death): Covers two people with premiums payable until the death of the first insured person. Premium payments are higher under this plan
  • Joint-last-to-die (premiums to last death): Covers two people with premiums payable until the death of the second insured person. Premium payments are lower under this plan
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Types of whole life insurance offered by Canada Life

Canada Life offers two participating whole life policies with lifetime coverage, cash value growth, and annual dividends. Here’s how they differ:

  • Estate Select: Provides higher cash value and payout in later years and is ideal for parents looking to secure their children’s future
  • Wealth Select: Offers early cash value growth and is ideal for business owners seeking near-term liquidity

 Key features of Canada Life’s Estate Select and Wealth Select plans

Category Estate Select Wealth Select
Premium type Fixed, with flexible payment options (Max 10, Max 20, and Pay to age 100) Fixed, with flexible payment options (Max 10, Max 20, and Pay to age 100)
Coverage amount range $25,000 to no maximum $100,000 to no maximum
Dividend options
  • Cash payment
  • Premium reduction
  • Paid-up additions
  • Enhanced coverage
  • Cash payment
  • Premium reduction
  • Paid-up additions
  • Enhanced coverage
Policy loan availability Yes, but borrowers cannot make additional deposit option (ADO) premium payments while their policy loan is active Yes, but borrowers cannot make additional deposit option (ADO) premium payments while their policy loan is active
Payment flexibility Monthly or annually Monthly or annually
Living benefits
  • Cash withdrawal
  • Policy loan
  • Collateral loan
  • Premium offset
  • Cash withdrawal
  • Policy loan
  • Collateral loan
  • Premium offset
Additional riders Accidental death benefit, waiver of premium benefit, guaranteed insurability rider, business growth protection rider, and child’s term life insurance rider Accidental death benefit, waiver of premium benefit, guaranteed insurability rider, business growth protection rider, and child’s term life insurance rider

Source: Canada Life

What are the different whole life dividend options that Canada Life offers?

Canada Life provides four dividend options for policyholders:

  • Cash payments: Receive dividends as cash payouts, though they may be taxable
  • Premium reductions: Use dividends to reduce or stop out-of-pocket premium payments
  • Paid-up additions: Purchase additional coverage to increase both death benefit and cash value
  • Enhanced coverage: Combine paid-up additional coverage and term life insurance for maximum protection

How are dividends for Canada Life’s participating policies distributed?

Dividends in Canada Life’s participating policies are distributed based on the earnings of the participating (or “par”) account. This account combines premiums from all participating policyholders and invests them in a diverse portfolio of assets.

“Par” account earnings depend on several factors, including investment returns, policy cancellations, insurance claims, and operational costs. When the account outperforms expectations, Canada Life shares the excess earnings with policyholders through dividends. 

Canada Life Dividend

Source: Canada Life

While dividends are not guaranteed and can vary, Canada Life has a strong track record of maintaining its dividend scale, having paid annual dividends at an interest rate of 5.25% to 5.50% over the past three years.

Canada Life whole life dividend scale 2022-2024:

  • 2022: 5.25%
  • 2023: 5.50%
  • 2024: 5.50%

How are my Canada Life whole life insurance premiums invested?

Canada Life invests its participating policy premiums into two types of assets:

  • Fixed-income assets: These investments provide steady returns through fixed-interest payments:
    • Public bonds: Government and corporate bonds with high credit ratings
    • Private debt: Loans made to companies by private financial institutions
    • Mortgages: Residential and commercial mortgage loans offering stable income
  • Non-fixed-income assets: These investments carry more risk but offer higher potential returns:
    • Real estate: Commercial and residential properties generating rental income and capital appreciation
    • Public equity: Shares of publicly traded companies offering long-term growth potential
    • Private equity: Ownership stakes in private companies not publicly traded

Are “par” account investments affected by market conditions?

Yes. While Canada Life employs a long-term investment strategy and “smoothing” mechanism to spread investment gains and losses over several years, changes in interest rates, stock prices, and real estate can still affect the “par” account’s investments.

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How can I access my Canada Life whole life cash value?

You can access your policy’s cash value through:

  • Cash withdrawals: You can withdraw part or all of your cash value. A full withdrawal will result in your policy’s cancellation
  • Policy loans: You can borrow against your cash value. However, you won’t be able to make Additional Deposit Option (ADO) payments while your loan is active
  • Collateral loan: You can use your policy as collateral for a loan 
  • Premium offset: If you have enough cash value, you can use it to pay part or all of your due premiums

What additional benefits or riders does Canada Life offer on their whole life plans?

Canada Life offers several additional benefits or riders on its whole life policies, including:

  • Total disability insurance benefit: Covers required premium payments if the insured experiences certain disabilities. To qualify, the insured must be 18 or older when the policy is issued
  • Accidental death benefit: Provides a higher payout if death is caused by certain types of accident. This can help beneficiaries manage unexpected payments that may arise due to the covered accident
  • Waiver of premium benefit: Covers required premium payments if the insured under this benefit becomes disabled or passes away
  • Guaranteed insurability rider: Allows you to obtain new permanent policies on the insured person without medical underwriting
  • Business growth protection rider: Allows you to purchase additional permanent policies on the insured person over a 10- or 15-year period
  • Children’s term life insurance rider: Provides term life insurance coverage for your children, including adopted and stepchildren. Future children are automatically added at no additional cost until you turn 60

What happens if I stop paying my premiums?

If you miss a payment on your Canada Life whole life insurance policy, you have 31 days to make it up. If the premium remains unpaid after this period, Canada Life will automatically take out a policy loan on your behalf, provided your policy has enough cash value. This loan will keep your policy active as long as there’s sufficient cash value to cover future premiums and interest charges.

What are the advantages and disadvantages of Canada Life’s whole life insurance?

Canada Life’s whole life policies offer several benefits, from unlimited coverage to multiple payment and dividend options. However, they also have some limitations. Let’s take a closer look at them:

Pros and cons of Canada Life’s whole life insurance

Pros Cons
Offers unlimited coverage based on your needs (special quote needed for amounts over $50M) Under the joint-last-to-die (first death) plan, Additional Deposit Option (ADO) payments stop after the first insured person’s death. That means the survivor can no longer enhance their policy using ADO contributions
Includes term life insurance rider for children that covers future children at no additional cost (until you turn 60) Premium offset availability depends on the participating account’s earnings
Offers flexibility to increase coverage and cash value through Additional Deposit Option (ADO)
Allows you to offset some or all of your premiums using dividends 

See how Canada Life compares to the best whole life insurance providers in Canada

How do you apply for Canada Life’s whole life insurance?

You can get a personalized whole life insurance quote for Canada Life through PolicyAdvisor, where you can compare different plans and policies from Canada’s top providers.

Schedule a free consultation with our licensed advisors to explore the best options to protect your legacy.

Need insurance help?

Give us a call at 1-888-601-9980 or book some time with our licensed experts.

Frequently asked questions 

Is Canada Life’s whole life insurance worth it?

If you want lifelong protection with cash value growth that you can access in many ways, a whole life policy could be a smart choice. However, premiums for whole life insurance are generally higher than those for term life and may exceed some budgets.

Does Canada Life offer participating policies with dividends?

Yes. Canada Life offers two participating whole life policy plans, Estate Select and Wealth Select, with flexible payment options.

Do I need medical underwriting for a Canada Life whole life insurance plan?

Yes, Canada Life requires medical underwriting for new whole life insurance policies. However, if you already have whole life insurance, you can enhance your coverage using the Guaranteed Insurability Rider, without any underwriting.

How does the Canada Life participating account work?

Canada Life’s participating account pools premiums from all participating policyholders and invests them in a diversified portfolio of assets. The account’s earnings are influenced by various factors, including investment returns, mortality claims, policy cancellations, and operational expenses. When the account’s earnings exceed expectations, the surplus is distributed among policyholders as dividends.

What is the children’s term life insurance rider?

The children’s term life insurance rider is an optional add-on to Canada Life’s whole life insurance policies. It provides term life coverage for your biological, adopted, and stepchildren. Future children are automatically covered at no additional cost until you turn 60.

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iA Whole Life Insurance Review – 2025

PolicyAdvisor Rating

Best for Health Accommodation

AM Best Rating A+

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Life throws us surprises—some exciting, some challenging, and some that remind us why having a solid plan matters. While we can’t predict the future, we can prepare for it, and that’s where iA Whole Life Insurance comes in. Offered by iA Financial Group, this policy is designed to provide financial protection and a sense of security that grows with you over time. 

Whether you’re looking to safeguard your family, build long-term savings, or leave a meaningful legacy, iA Whole Life Insurance promises to be a steady partner in your financial journey. In this review, we’ll delve into the key features, benefits, and how it can stack up against your insurance needs.

What are the key features of iA whole life insurance?

iA’s whole life insurance comes in two varieties: non-participating whole life insurance and participating whole life insurance. 

While iA non-participating insurance has a minimum coverage of $10,000, iA PAR options have a starting coverage value of $25,000. Both plans have several additional benefits and riders to provide complete financial protection to insured individuals. Check out the main features of these whole life insurance options:

Key features of whole life insurance from iA

Features iA participating (iA PAR) whole life insurance iA non-participating whole life insurance
Coverage options Whole life insurance with 10 Pay, 20 Pay, and Life Pay options
  • Whole life coverages: L10, L20, L65, L100
  • Additional term life coverage: T10 and T20 
  • Child Life & Health Duo 
  • Life and Serenity 65 coverage for seniors
Maximum issue age For single policy

  • 10 Pay: 0 to 85 years
  • 20 Pay: 0 to 80 years
  • Life Pay: 0 to 75 years

Joint Last to Die policy

  • 10 Pay: 15 to 85 years
  • 20 Pay: 15 to 80 years
  • Life Pay: 15 to 75 years
  • L10, L20, L100: Age 0 to 70
  • L65: Age 0 to 54
  • T100: Age 0 to 85
  • Child Life & Health Duo: Age 15 days to 20 years
Minimum face amount $10,000 $25,000
Surrender cash value
  • iA PAR Estate: Guaranteed cash surrender value from 5th year
  • iA PAR Wealth: Guaranteed cash surrender value from the 1st year
Guaranteed cash value offered from the 11th year, except T100 which does not offer cash surrender value
Dividend options
  • Payable by cash
  • Premium reduction
  • Paid up additions
  • Deposit with interest
No dividend options are available
Loan options Cash loans and automatic loan advances are available Cash loans and automatic loan advances are available
Rider options
  • Accidental Death (AD)
  • Accidental Death and
  • Dismemberment (AD&D)
  • Accidental Fracture (AF)
  • Child Critical Illness
  • Child Module
  • Child Module Plus
  • Critical Illness
  • Disability Credit
  • Guaranteed Insurability (GI)
  • Hospitalization and Home Health Care
  • Paramedical Care in the event
  • of an accident
  • Supplementary Income (SI)
  • Waiver of premiums in the event
  • of the applicant’s disability (WPDis)
  • Waiver of premiums in the event
  • of the insured’s disability (WPIDis)
  • Waiver of premiums in the event
  • of the applicant’s death (WPD)
  • Term coverage: Renewable and convertible term life insurance: –T10 (R & C) et T20 (R & C) –Pick-A-Term: T25 et T30 
  • Child Module  
  • Child Module PLUS 
  • Accidental death (AD) 
  • Accidental death and dismemberment (AD&D) 
  • Accidental fracture (AF) 
  • Waiver of premiums in the event of  the applicant’s disability (WPDis) 
  • Waiver of premiums in the event of  the insured’s disability (WPIDis) 
  • Waiver of premiums in the event of death (WPD)

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What are the different iA whole life plans I can choose from? 

iA Financial Group offers a range of whole life insurance plans tailored to meet different financial goals, with options for both participating and non-participating whole life insurance. 

For participating whole life, there are primarily two plans to choose from: iA PAR Estate and iA PAR Wealth. While the Estate plan focuses on higher death benefits with lesser upfront cash value, the  Wealth plan generates higher cash value for the short-term goals of the insured individual.

1. Non-participating whole life insurance

iA Financial Group’s non-participating whole life insurance is designed for those who seek simple, reliable, and lifelong protection. 

This policy is an excellent solution for anyone looking to safeguard their family’s financial future or preserve their estate, offering guaranteed coverage and a range of benefits that remain in effect for life.

Key features of iA non-participating whole life insurance

  • Guaranteed face amount and premiums: The policy provides a guaranteed face amount, ensuring that your loved ones or estate receives a predetermined benefit upon your passing
  • Guaranteed surrender values: Over time, the policy builds guaranteed surrender values, offering an additional layer of financial security. This feature allows policyholders to access a portion of their policy’s value in case of emergencies or specific financial needs
  • Paid-up insurance: With the option of paid-up insurance, you can enjoy full coverage without having to pay premiums for life. This provides flexibility and financial relief in later years, making it a highly appealing feature for those planning their retirement
  • Flexible and personalized coverage: You can enhance your coverage with a variety of riders and additional benefits, including critical illness coverage, accidental death benefits, or child protection riders

Who can benefit from iA non-participating whole life insurance?

iA’s non-participating policy is ideal for individuals who value predictability and long-term security. It works especially well for individuals planning to leave behind a legacy or people looking to accumulate high financial coverage without placing bets on unpredictable dividends. Non-participating policies can benefit:

  • Families looking to ensure their loved ones are financially secure
  • Individuals aiming to leave a clear and structured legacy for their estate
  • Those who prefer a straightforward insurance solution without market-based dividend fluctuations

What are the coverage options in iA non-participating whole life insurance?

iA Whole Life Insurance offers flexible premium payment options to suit various needs: L10 (payable in 10 years), L20 (payable in 20 years), L65 (payable until age 65), and L100 (payable until age 100). 

iA also offers T100 which gives insured individuals a simple way to access cost-effective lifetime coverage without cash value. These plans cater to diverse financial goals, from quick pay-offs to long-term commitments.

What are the different coverage options for iA whole life insurance?

iA whole life insurance is available in four different types to suit different coverage needs. Individual insurance covers only one person, with the face amount paid out upon their death. This type of insurance is also the only option compatible with the Child Life & Health Duo plan. 

For shared coverage, there is joint first-to-die insurance, which insures up to two people and pays the face amount upon the death of the first insured, terminating the policy thereafter.

Alternatively, joint last-to-die insurance covers two individuals but pays out only after both have passed, with premiums continuing after the first death. A variation of this, joint last-to-die, paid-up on first death, provides similar coverage but halts premium payments once the first insured dies, ensuring the coverage amount is paid upon the death of the second insured.

What are the riders and available benefits for iA non-participating whole life insurance?

iA Financial Group offers a variety of riders and additional benefits such as accidental death, AD&D, Guaranteed Insurability, waiver of premiums, critical illness coverage, and more, to enhance its non-participating whole life insurance policies. 

These options allow policyholders to create a comprehensive, tailored plan that aligns with their specific needs, providing extra financial security for unforeseen events.

Additional benefits

  • Accidental Death (AD): Provides an extra payout if death occurs due to an accident
  • Accidental Death and Dismemberment (AD&D): Offers benefits for accidental death or serious injuries, such as loss of a limb or eyesight
  • Accidental Fracture (AF): Covers specific payments for fractures caused by accidents.
  • Guaranteed Insurability (GI): Allows the insured to purchase additional coverage at future dates without needing further medical evidence
  • Waiver of Premiums in the Event of the Applicant’s Disability (WPDis): Premium payments are waived if the applicant becomes disabled
  • Waiver of Premiums in the Event of the Insured’s Disability (WPIDis): Premiums are waived if the insured becomes disabled
  • Waiver of Premiums in the Event of the Applicant’s Death (WPD): Premium payments cease if the applicant passes away

Riders

  • Child Critical Illness: Covers critical illnesses specific to children, offering financial relief during treatment
  • Child Module and Child Module Plus: Provide comprehensive protection for children, including coverage for critical illness, death, and other risks
  • Critical Illness: Pays a lump sum benefit if the insured is diagnosed with a covered critical illness
  • Disability Credit: Offers financial assistance if the insured becomes disabled
  • Hospitalization: Provides a daily benefit if the insured is hospitalized
  • Hospitalization and Home Health Care: Covers hospitalization and expenses related to home health care
  • Paramedical Care in the Event of an Accident: Covers paramedical services required due to an accident
  • Supplementary Income (SI): Offers an additional income stream if specific conditions are met
Learn more about how whole life insurance works in Canada

2. Participating whole life insurance

Participating plans from iA Financial Group let policyholders benefit from the company’s performance through annual dividends. These dividends can be reinvested to grow your policy’s cash value or used in other ways, depending on your preferences. iA offers two standout participating whole life plans:

iA PAR Estate

Designed for individuals who want to leave a lasting legacy, iA PAR Estate is focused on maximizing the death benefit for estate planning purposes. This plan helps you efficiently transfer wealth to your loved ones or chosen beneficiaries while benefiting from the policy’s growth over time.

iA PAR Wealth

This plan is tailored for those aiming to build and access cash value during their lifetime. With a focus on wealth accumulation, iA PAR Wealth offers flexibility for personal or business financial needs, making it a popular choice for individuals with long-term growth objectives.

Features of iA PAR Estate and iA PAR Wealth

Feature iA PAR Estate iA PAR Wealth
Primary objective Designed to maximize the death benefit for estate planning Focused on building significant cash value that can be accessed during the policyholder’s lifetime
Target audience Clients prioritizing legacy planning, such as transferring wealth to heirs or charitable organizations Clients aiming for short-term financial accelerated growth and flexibility in accessing policy funds
Death benefit growth Offers consistent growth in the death benefit over time Balances death benefit growth with a primary focus on cash value accumulation
Cash value access Cash value is initially lower and accessible after completion of 5 years of the policy Cash value is initially higher and accessible after completion of 1 year of the policy
Policy liquidity Lower liquidity initially High liquidity initially
Premium payments Annual or monthly payments with a pre-authorized cheque (PAC) Annual or monthly payments with a pre-authorized cheque (PAC)

How much does whole life insurance from iA cost?

The cost of whole life insurance can vary on several factors such as age, sex, medical status, smoking status, coverage type, etc of the insured individual. For PAR policies, factors such as dividend scale and investment performance can also impact the cost of whole life insurance.

While the premiums can be the same, the surrender value and other benefits may differ from person to person.

For instance, for a 20-year-old, non-smoker female purchasing L100 whole life insurance with the face (coverage) amount of $100,000, the cash benefits can be as follows:

Non-PAR L100 cash value and paid-up insurance benefits

Age Coverage amount Cash value (Guaranteed) Paid-up insurance (Guaranteed)
30 years $100,000 $680 $1,667
40 years $100,000 $3,540 $18,333
50 years $100,000 $6,710 $35,000
60 years $100,000 $15,590 $51,667
65 years $100,000 $21,770 $60,000
70 years $100,000 $29,460 $65,714
80 years $100,000 $48,620 $77,143
90 years $100,000 $71,480 $88,571
100 years $100,000 $100,000 $100,000

*For a 20-year-old, non-smoker female purchasing L100 whole life insurance with the face (coverage) amount of $100,000

Life insurance can be affordable!

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How can you access dividends in an iA whole life insurance?

iA Financial Group offers four dividend options including paid-up additions, annual premium reduction, cash payouts and deposits with interest for their participating whole-life insurance plans:

  • Paid-up additions: Dividends are used to purchase additional paid-up insurance, increasing both the policy’s face amount and its cash surrender value
  • Annual premium reduction: Dividends are applied to reduce the amount of the next annual premium payable, lowering the out-of-pocket cost for the policyholder
  • Payable in cash: Dividends are paid directly to the policy owner, providing immediate liquidity. This option may have tax implications 
  • Deposit with interest: Dividends are deposited into a savings account managed by iA Financial Group, where they earn interest. The interest earned is taxable at the end of the year

How does iA calculate dividends?

Dividends are not guaranteed and may differ from one year to another based on the performance of iA’s participating (PAR) account. Each year, iA’s Board of Directors decides the dividend amount based on the company’s dividend policy, which ensures fair distribution among policyholders.

The dividend amount depends on the dividend scale, which reflects the financial performance of the participating account. This performance is influenced by factors such as investment returns, mortality rates, policy lapses, and expenses related to iA’s participating contracts. 

The dividend scale can go up or down based on these factors. Once dividends are declared, it is paid to the policyholder on the policy’s commencement date.

Here’s what iA’s dividend scale looked like in the last five years:

iA dividend scale interest rates

Year iA PAR Dividend Scale Interest Rate
2020 5.75%
2021 5.75%
2022 5.75%
2023 6.00%
2024 6.25%

*Source: iA PAR account overview 2024

iA has announced that the dividend scale interest rate for 2025 is likely to surpass the 6.25% mark, showcasing higher cash value rises in participating account policies for the upcoming year.

Explore the top whole life insurance companies in Canada in 2025

Does iA whole life insurance offer surrender cash value?

Yes, iA whole life insurance provides surrender cash value, but its availability and timing vary depending on the type of policy:

  • iA PAR Estate: Policyholders can access the surrender value starting from the 5th policy anniversary
  • iA PAR Wealth: Surrender values become available as early as the 1st policy anniversary, offering greater flexibility
  • Non-Participating Policies: The surrender value is accessible starting from the 11th policy year. However, T100 plans do not offer any cash surrender value

The surrender value serves as a source of liquidity for policyholders when needed. It can be accessed in several ways, such as by requesting a total surrender of the contract, making a partial withdrawal, or obtaining a policy loan advance. 

This flexibility allows policyholders to use the surrender value to meet financial needs while maintaining their policy benefits.

What are the additional benefits and riders offered by iA participating whole life insurance?

iA Financial Group offers a range of additional benefits and riders including additional term coverage, waiver of premiums, critical illness coverage and accidental benefits for their participating whole life insurance policies. 

These options allow policyholders to tailor their coverage to meet specific needs and enhance the value of their policy.

1. Term coverage

Policyholders can supplement their permanent life insurance with renewable and convertible term life insurance options, providing extra protection for a set period. Options include:

  • T10 (Renewable and Convertible): Provides coverage for 10 years, with the option to renew or convert to permanent insurance without additional medical exams
  • T20 (Renewable and Convertible): Similar to T10 but offers coverage for 20 years
  • Pick-A-Term Options:
    • T25: Provides coverage for 25 years
    • T30: Offers coverage for 30 years

2. Child benefits

These riders ensure additional protection for children under the policy:

  • Child Module: Offers basic life insurance coverage for children, providing financial protection and peace of mind for parents
  • Child Module PLUS: Includes enhanced benefits for children, offering more comprehensive protection

3. Accident benefits

Accident riders provide additional financial support in case of accidental injuries or death:

  • Accidental Death (AD): Pays an extra benefit to the beneficiaries if the insured’s death is due to an accident
  • Accidental Death and Dismemberment (AD&D): Offers financial compensation for accidental death or dismemberment, helping cover unexpected expenses
  • Accidental Fracture (AF): Provides a lump-sum benefit in the event of accidental fractures, helping offset medical costs

4. Waiver of premium riders

These riders ensure the policy remains active without requiring premium payments under specific circumstances:

  • Waiver of Premiums in the Event of the Applicant’s Disability (WPDis): If the person who applied for the policy becomes disabled, premiums are waived to keep the coverage intact
  • Waiver of Premiums in the Event of the Insured’s Disability (WPIDis): If the insured individual becomes disabled, the premiums are waived to ease the financial burden
  • Waiver of Premiums in the Event of Death (WPD): If the policyholder passes away, future premiums are waived to ensure the policy benefits remain available to beneficiaries

What is iA’s Large Case Solutions program?

The iA Large Case Solutions program is a comprehensive support service tailored specifically for financial advisors working with clients who have more complex needs. It is designed to assist with the development and implementation of advanced financial strategies, particularly in the areas of insurance and savings products. 

This program helps advisors navigate intricate sales concepts and optimize tax strategies to create customized solutions that align with each client’s unique financial goals. By offering specialized expertise and resources, the iA Large Case Solutions provides clients with well-rounded, tax-efficient solutions that meet their long-term financial needs.

Find out if whole life insurance is worth your money

What is the disability benefit under iA participating whole life insurance?

iA’s participating whole life insurance offers a disability benefit designed to provide financial support to the policy owner when the insured, aged 18 or older, becomes totally disabled. This benefit, available at no extra charge, is drawn from the surrender value of the paid-up insurance. 

While it provides liquidity during periods of disability, it also reduces the face amount of the paid-up insurance. Below are the conditions and key terms associated with this benefit.

Conditions for receiving the disability benefit

  • The insured must be totally disabled and remain so for at least 30 consecutive days before a request can be made
  • Policy owners can request one disability benefit per 12-month period, issued as a single lump-sum payment
  • The benefit amount cannot exceed the surrender value of the paid-up insurance at the time of the request
  • The company may require evidence of total disability, including medical documentation
  • Each payment may be subject to transaction and medical assessment fees
  • Disability payments cease as soon as the insured is no longer considered totally disabled
  • Restrictions and exclusions may apply

What is the Child Life and Health Duo plan offered by iA?

The Child Life and Health Duo plan from iA Financial Group is a comprehensive insurance solution designed to provide both life and critical illness coverage for children. This plan ensures financial security for families by addressing potential medical and financial challenges while building a foundation for the child’s future.

Some of the main features of the Child Life and Health Duo plan include:

  • Dual coverage: Combines life insurance and critical illness insurance into one policy
  • Critical illness protection: Provides coverage for a range of critical illnesses, offering a lump-sum benefit to help with medical expenses, recovery costs, or other financial needs
  • Life insurance benefit: Ensures a payout in the event of the child’s passing, providing financial support for the family during a difficult time
  • Convertibility: Offers the flexibility to convert the child’s coverage into an adult policy later in life without requiring additional medical exams
  • Affordable premiums: Designed to offer comprehensive protection at a cost-effective rate
  • Cash value growth: Includes a savings component that builds cash value over time, which can be accessed in the future for various financial needs

Can I get a loan against my iA whole life insurance policy?

Yes, you can take out a loan against your iA whole life insurance policy through two types of policy loan advances: the cash loan advance and the automatic loan advance

Both types of loan advances allow the policyholder to access the cash value of the policy while still maintaining eligibility for dividend payments, though there are some important details and limitations to consider.

  1. Cash loan advance
  • The policy owner can request a cash loan advance at any time in writing
  • The loan amount cannot exceed 90% of the surrender value of the basic coverage (including any reduced paid-up insurance, if applicable) plus 90% of the surrender value of any paid-up insurance, minus any amounts owed to the company
  1. Automatic loan advance
  • This type of loan advance is automatically initiated by the company if premiums are due and have not been paid by the end of the grace period
  • The automatic loan advance cannot exceed the total surrender value of the policy, which includes the surrender value of the basic coverage, any reduced paid-up insurance, the surrender value of the paid-up insurance, and the balance of the dividend deposit account (if applicable)
  • The total outstanding loan balance, including any other amounts owed to the company, cannot exceed the policy’s total surrender value

Are there any transaction fees applicable on iA whole life insurance?

Yes, iA whole life insurance policies may incur transaction fees, which are calculated per policy, not per insured. If multiple changes are made within the same policy, only the highest fee is charged, unless additional coverage or benefits are requested, in which case all fees are waived. 

If the same change is processed on multiple policies, a transaction fee will be applied to each policy. Additionally, a $50 fee is charged for loan or premium history requests. These fees are important to consider when making changes or requests related to your policy.

Learn more to choose the best life insurance option for you in 2025

What are the pros and cons of iA’s whole life insurance?

iA whole life insurance has several pros such as multiple dividend options, a variety of riders for both their PAR and non-PAR plans, faster plan approval via accelerated underwriting, and the pioneering iA Large Case Solutions program. 

However, there are some disadvantages such as non-availability of cash surrender value in the T100 plan and limited disability benefit access.

Pros and cons of iA whole life insurance

Pros Cons
iA offers flexibility with four dividend options, allowing customization of coverage The disability benefit is available only in the PAR plans.
A variety of riders are available for both traditional and PAR plans to enhance coverage The T100 plan does not offer cash surrender value
Faster insurance approval with an accelerated underwriting process which can reduce wait times
iA provides expert support for advisors and clients through its Large Case Solutions program for complex cases

How to find the best iA life insurance quotes in Canada?

When searching for the best iA whole life insurance quotes in Canada, you have a few routes to consider. While you could spend hours browsing various websites and comparing policies on your own, this process can quickly become overwhelming and time-consuming. That’s where PolicyAdvisor comes in.

What makes PolicyAdvisor stand out isn’t just our competitive pricing and wide range of options, but also our lifetime after-sales support. Once you’ve secured your policy, we don’t leave you on your own. 

Our team of expert advisors is always available to assist with any questions or adjustments you may need, ensuring you receive continuous support throughout your journey. It’s a seamless, stress-free way to get the best coverage, knowing you’re fully supported now and in the future.

Get whole life insurance for your loved ones

Give us a call at 1-888-601-9980 or book some time with our licensed experts.

Frequently asked questions 

Can I adjust my iA whole life insurance policy as my needs change?

While whole life insurance is designed to provide lifelong coverage, iA offers flexibility through optional riders and benefit adjustments. 

For example, you can add more coverage, adjust your payment structure, or integrate additional protection like disability benefits. These options ensure that your policy evolves with your lifestyle and financial goals.

Does iA whole life insurance offer tax advantages?

Yes, iA whole life insurance provides significant tax advantages. The cash value grows tax-deferred, meaning you won’t pay taxes on the gains as long as they remain within the policy. 

Additionally, the death benefit is typically paid out tax-free to your beneficiaries, making it an excellent tool for estate planning and wealth transfer.

How does iA ensure that my policy remains affordable long-term?

iA whole life insurance comes with fixed premiums, which means your monthly or annual payments won’t increase over time, regardless of changes in your health or the economy. 

This stability makes budgeting easier and ensures that your policy remains affordable as you age. Additionally, participating policies with dividends can offset costs, offering even greater value over the life of the policy.

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Empire Life Whole Life Insurance Review – 2025

PolicyAdvisor Rating

Best for Balanced Performance

AM Best Rating A

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Planning for the future often feels challenging—you want the assurance of safety while exploring growth opportunities. Whole life insurance offers that unique blend of stability and potential for growth, making it the best choice when it comes to life insurance. Among the many providers in Canada, Empire Life has carved a niche for itself with its commitment to innovative solutions and customer-first approach. 

In this Empire Life whole life insurance review, we’ll uncover how their whole life insurance plans balance protection with financial flexibility, helping you secure your loved ones’ futures while growing your wealth.

What are the key features of Empire Life’s whole life insurance?

Empire Life’s whole life insurance offers participating and non-participating plans for individuals up to 75 years of age. The minimum face (coverage) amount begins from $10,000 for non-participating plans and $25,000 for participating plans. The PAR plans have dividend options such as paid-up additions, enhanced coverage, and premium reduction. 

Find out the details below:

Key features of whole life insurance from Empire Life

Empire Life participating whole life insurance Empire Life non-participating whole life insurance
Feature EstateMax Optimax Wealth Solution 100 Term to 100
Cash value accumulation Guaranteed cash value starts from the 5th year of the policy Guaranteed cash value starts after completing one year of the policy Guaranteed cash values starting from the 10th year of the policy Cash values are not available
Maximum issue age 75 years for both individual and joint coverage plans 75 years for both individual and joint coverage plans 75 years for all types of plans 75 years for all types of plans
Minimum coverage 
  • $10,000 for ages 0-17
  • $25,000 for ages 18-65
  • $10,000 for ages 66-75
  • $10,000 for ages 0-17
  • $25,000 for ages 18-65
  • $10,000 for ages 66-75
  • $25,000 up to age 65
  • $10,000 for ages 66 to 75
  • $25,000 up to age 65
  • $10,000 for ages 66 to 75
Maximum coverage $20,000,000 $20,000,000 $20,000,000 $20,000,000
Coverage options
  • Single life
  • Joint first to die 
  • Joint last to die
  • Single life
  • Joint first to die 
  • Joint last to die
  • Single life
  • Multi life
  • Joint first to die 
  • Joint last to die
  • Single life
  • Multi life
  • Joint first to die 
  • Joint last to die
Underwriting classification
  • Standard non-smoker
  • Standard smoker
  • Juvenile
  • Standard non-smoker
  • Standard smoker
  • Juvenile
  • Standard non-smoker
  • Standard smoker
  • Standard non-smoker
  • Standard smoker
Dividend options
  • Enhanced coverage
  • Paid-up additions
  • Cash payment
  • Annual premium reduction
  • Cash accumulation
  • Enhanced coverage
  • Paid-up additions
  • Cash payment
  • Annual premium reduction
  • Cash accumulation
Not available Not available

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What are the different Empire Life whole life insurance plans to choose from?

Empire Life offers non-participating (Solution 100 and Term to 100) and participating whole life insurance (EstateMax and Optimax Wealth) options, allowing individuals to choose based on their financial goals and preferences. Here’s a closer look at the available options:

1. Non-participating whole life insurance plans

Empire Life offers two non-participating plans: Solution 100 and Term to 100. These policies focus on providing straightforward, lifelong coverage with fixed premiums and guaranteed benefits, without dividend payouts or additional cash growth components. Non-participating options can help with various financial targets such as estate preservation, funeral expenses, inheritance for children and grandchildren, charitable purposes, and more.

Solution 100

  • Provides permanent life insurance coverage with fixed premiums that never increase
  • Includes a guaranteed cash surrender value starting in the 10th policy year, offering flexibility if you need to cancel the policy
  • Ideal for individuals seeking lifelong protection with no surprises or additional complexity

Term to 100

  • Offers lifetime coverage with fixed premiums, combining the affordability of term insurance with the permanence of whole life
  • Does not include a cash surrender value, keeping the focus on pure protection at a lower cost
  • A great option for those wanting simple, cost-effective lifetime coverage

Feature Solution 100 Term to 100
Primary focus Cost-effective insurance option for kids, estate planning, and intergenerational wealth transfer or final debt payouts Estate preservation, wealth for children and grandchildren, corporate legacy builder
Cash value growth Cash value growth available and cash can be accessed from the 10th year of the policy Cash value growth not available
Payment options Guaranteed premium level up to age 100 Life Pay and 20 Pay options with respective guaranteed premium levels
Annual policy fee $50 policy fee on the base plan $50 policy fee on the base plan
Riders
  • Solution Series
  • Empire Life CI Protect &
  • Empire Life CI Protect Plus
  • Empire Life Disability Credit Protect
  • Solution Series
  • Empire Life CI Protect &
  • Empire Life CI Protect Plus
  • Empire Life Disability Credit Protect
Additional benefits
  • Waiver of premium
  • Payor waiver of premium
  • Guaranteed Insurability
  • Accidental Death and Dismemberment (AD&D)
  • Children’s Life Rider
  • Children’s Critical Illness Rider
  • Waiver of premium
  • Payor waiver of premium
  • Guaranteed Insurability
  • Accidental Death and Dismemberment (AD&D)
  • Children’s Life Rider
  • Children’s Critical Illness Rider

2. Participating whole life insurance plans

Participating life insurance plans provide lifetime coverage and the opportunity to participate in Empire Life’s profits through dividends. Empire Life offers two participating life insurance plans: EstateMax and Optimax Wealth. These plans are well-suited to meet various individual as well as corporate objectives including affordable coverage for children, estate planning, intergenerational wealth transfer, raising money for charitable purposes, tax-advantaged asset growth, and loan opportunities.

EstateMax

  • Designed for long-term wealth transfer, estate preservation, and legacy planning
  • It provides guaranteed cash value and offers annual dividends, which can be used to purchase paid-up additions, reduce premiums, or be taken as cash
  • Ideal for individuals prioritizing financial stability, estate liquidity, and intergenerational wealth planning

Optimax Wealth

  • A growth-oriented whole life insurance option aimed at maximizing cash value accumulation
  • Offers high early cash values and dividend opportunities, making it suitable for individuals looking for financial flexibility or supplemental income during their lifetime
  • Best for those who want a combination of protection and a powerful financial growth tool
Read more about how whole life insurance works in Canada

What are the key differences between Empire Life’s EstateMax and Optimax Wealth plans?

While Empire Life’s EstateMax focuses on the long-term growth of death benefits, Optimax Wealth focuses on short-term cash value accumulation, which gives the insured individual access to higher cash relatively sooner. 

Optimax Wealth also has an 8-Pay option as an added benefit. Here are the detailed differences between the two participating whole life policies:

Difference between EstateMax and Optimax Wealth plans

Feature EstateMax Optimax Wealth
Primary focus Estate planning, wealth transfer, and legacy creation Cash value accumulation for financial flexibility
Cash value growth Steady, long-term growth focused on higher initial cash value. Cash value can be accessed from the 5th year of the policy Higher early cash value growth for personal or business needs. Cash value can be accessed after completing the first year of the policy
Payment options Payment options include 10 Pay, 20 Pay, and Life Pay Payment options include 8 Pay, 10 Pay, 20 Pay, and Life Pay
Riders Offers additional riders such as Guaranteed Insurability Rider, critical illness rider, disability credit protect, children’s insurance rider Offers additional riders such as Guaranteed Insurability Rider, critical illness rider, disability credit protect, children’s insurance rider
Best for Individuals seeking long-term financial security and legacy planning Individuals looking for quick access to cash values and financial growth

How much does Empire Life whole life insurance cost?

The cost of Empire Life’s whole-life insurance is influenced by factors such as the insured’s age, gender, health status, smoking habits, and the type of coverage selected. For participating (PAR) policies, additional factors like dividend scale and investment performance can also affect pricing.

For instance, for a 38-year-old male smoker opting for an EstateMax whole life insurance with $150,000 in coverage and a 10-Pay plan with an annual premium of $8,342, the cash benefits can be as follows:

Cash benefits of an Empire Life EstateMax participating whole life insurance

Age Cash Value (Guaranteed) Paid-Up Value (Guaranteed)
40 years $0 $0
50 years $64,263 $150,000
60 years $84,965 $150,000
65 years $104,666 $150,000
70 years $120,560 $150,000
80 years $132,134 $150,000
90 years $150,000 $150,000

*Illustration for a 38-year-old male smoker, EstateMax policy with $150,000 in coverage, 10-Pay plan, with an annual premium of $8,342.

Learn more about the cost of whole life insurance in Canada

How can you pay for Empire Life whole life insurance?

Empire Life offers 8-pay, 10-pay, 20-pay, and Life pay options for its whole life insurance plans, allowing policyholders to choose a structure that best fits their financial goals and budget. Here’s a breakdown of the available payment options:

  • 10-pay: With the 10-pay option, you can pay off the entire premium for your policy in 10 years. This option is ideal for individuals who prefer a shorter payment period and want to ensure their coverage is fully paid up quickly
  • 20-pay: The 20-pay option allows you to pay your premiums over 20 years. This provides a balance between affordability and shorter commitment compared to lifetime payments
  • Life pay: The Life pay option involves paying premiums for the duration of the policyholder’s life. While the annual premiums may be lower compared to 10-pay or 20-pay, it requires a lifelong commitment to payments
  • Optimax Wealth 8 pay: Empire Life’s Optimax Wealth plan includes a unique 8-pay option to pay off your policy in just eight years. The 8-pay option is designed for those seeking rapid accumulation of cash value while minimizing the long-term payment burden and is exclusive to the Optimax Wealth plan

What are the whole life insurance coverage types available for Empire Life?

Empire Life offers three coverage types for their life insurance policies – Single Life, Joint First Death, and Joint Last Death.

  • Single Life: This coverage is for an individual, providing a death benefit to the beneficiaries upon the policyholder’s passing
  • Joint First Death: This coverage insures two individuals, typically spouses or business partners. The policy pays out the death benefit upon the first death, providing financial protection for the surviving individual
  • Joint Second Death: This coverage also insures two individuals, but the death benefit is only paid out after both insured individuals have passed away. This type of policy is commonly used for estate planning, as the benefit can help cover estate taxes or provide inheritance to beneficiaries after both policyholders’ deaths

What are the various dividend options on Empire Life’s participating whole life insurance?

Empire Life’s participating whole life insurance policies offer five flexible dividend options: paid-up additions, cash payout, premium reduction, enhanced coverage, and cash accumulation. These options allow policyholders to choose how their dividends are used. Here’s an overview:

1. Paid-up additions (PUAs)

Dividends can be used to purchase additional participating life insurance that is fully paid up, meaning no further premiums are required to keep this extra coverage in force. This option increases both the policy’s death benefit and cash value over time.

2. Enhanced coverage

Dividends are applied first to purchase one-year term life insurance up to the maximum allowable Enhanced coverage amount (calculated as the Enhanced coverage amount minus PUAs). 

Any leftover dividends are then used to buy paid-up participating life insurance. This option includes a Lifetime Guarantee, ensuring that the combined total of one-year term insurance and paid-up additions will never fall below the Enhanced coverage amount, provided all policy conditions are met.

3. Cash accumulation

Dividends are deposited into an account that grows at a competitive interest rate. This option is ideal for those seeking to accumulate funds within the policy while earning favorable returns.

4. Cash payment

Dividends are paid directly to the policyholder as cash. This provides immediate liquidity and is a good choice for individuals who want to use their dividends for other purposes outside the policy.

5. Annual premium reduction

Dividends can also be utilized to offset part or all of the next year’s premium. This can help reduce out-of-pocket costs while keeping the policy active.

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How are the dividends calculated and paid by Empire Life?

Empire Life’s participating policies, including the EstateMax and Optimax Wealth plans, provide policyholders with dividends based on the performance of the participating or PAR account. This account reflects various factors such as investment returns, claims experience, and operational expenses.

When the par account performs better than expected—such as achieving higher investment gains or experiencing lower-than-anticipated claims—policyholders become eligible to receive dividends. These surplus earnings are allocated at the discretion of Empire Life’s Board of Directors, ensuring an equitable distribution among eligible policyholders.

Empire Life has maintained a strong dividend scale interest rate, showcasing resilience in the face of turbulent market conditions.

Empire Life whole life dividend scale for 2022-2024

  • 2022: 6.00%
  • 2023: 6.00%
  • 2024: 6.00%

Can I get a loan against my Empire Life whole life insurance policy?

Yes, you can take a policy loan on Empire Life whole life insurance policies, provided the policy has accumulated enough cash value. The minimum loan amount is $250, allowing policyholders to access funds for personal or financial needs while keeping their policy active.

Policy loans are an attractive feature because they offer quick access to cash without the need for external credit checks. The loan amount is borrowed against the policy’s cash value, and interest is charged on the outstanding balance. Any unpaid loan balance, including interest, will be deducted from the policy’s death benefit or cash value if the loan is not repaid.

However, policy loans can be subjected to taxes so it is better to go through your policy documentation before applying for a loan.

Read our list of the most affordable whole life insurance companies in Canada in 2025

What are additional deposit options (ADO) in the Empire life insurance policy?

The Additional Deposit Option (ADO) in Empire Life’s Optimax Wealth participating life insurance policy allows policyholders to make extra contributions, which enhance both the cash value and the life insurance coverage. 

When a deposit is made into the ADO, the funds are used to purchase paid-up additions. These PUAs increase the policy’s total cash value and death benefit, and they also earn dividends, further boosting the policy’s growth over time.

Here are some of the common minimum deposit values decided by Empire Life regardless of an insured individual’s age:

  • Monthly: $10
  • Annual: $100

Deposits to the ADO are processed quickly, immediately increasing the cash value and coverage provided by the policy. This feature is available for all issue ages and offers flexibility for policyholders to accelerate the growth of their policy’s value.

Who is eligible for the additional deposit options?

The Additional Deposit Options (ADO) rider is eligible for individuals who meet certain conditions including purchasing the paid up additions and enhanced coverage policies or investing in the participating whole life options. Here are a few criteria that must be followed:

  • The policyholder must select either the Paid-up Additions or Enhanced Coverage dividend option
  • The ADO rider is available for the EstateMax and Optimax Wealth products only. Even the 8-Pay version of Optimax Wealth does not qualify for the ADO rider
  • The ADO rider cannot be added at the time of issue due to limited tax-exempt room. However, starting in Year 9, it becomes eligible if evidence of insurability is submitted

The ADO rider is subject to annual and lifetime maximums, ensuring compliance with policy constraints

What is the EstateMax Side Account feature?

The EstateMax Side Account feature is a flexible prepayment option offered by Empire Life that allows policyholders to deposit additional funds beyond their required premiums. These funds earn interest and can be used for future premium payments or other policy-related expenses.

Some of the key benefits of the Side Account include:

  • Interest growth: Funds in the Side Account earn a competitive interest rate, enhancing its value over time
  • Flexible access: Policyholders can access these funds if needed, providing liquidity while maintaining the life insurance policy
  • Prepayment option: It allows for early payment of future premiums, ensuring the policy remains active even if regular payments are missed

This feature is particularly useful for those who wish to manage their policy efficiently while maximizing financial flexibility.

Why should I get Empire Life whole life insurance for my grandchildren?

Empire Life Kid-Start whole life insurance is an ideal choice for grandparents who want to provide their grandchildren with a head start in life. It allows them to offer a lasting gift that helps ensure their grandchildren’s financial security and sets them on a path toward future stability. 

With this policy, grandparents can play a key role in building a strong financial foundation, allowing their grandchildren to benefit from the long-term growth and security of a whole life insurance policy.

Some of the benefits of buying whole life insurance for your grandchildren include:

  • Tax-deferred transfer: No taxes are payable when transferring the policy from grandparent to grandchild
  • Low-cost permanent coverage: Purchasing when the grandchild is young provides affordable lifetime coverage
  • Access to funds: The grandchild can use the policy’s accumulated funds for education, starting a business, or buying a home
  • Limited payment option: The policy can be fully paid in 8, 10, or 20 years, offering permanent coverage without further premiums
  • Dividend-driven growth: Dividends purchase additional insurance, increasing coverage without requiring medical evidence
  • Guaranteed insurability benefit: The grandchild can purchase more coverage at key life events without having to go through additional medical examination

Are there any administrative fees associated with Empire Life whole life insurance policy?

Yes, Empire Life whole life insurance policies have an annual administrative fee of $50. This fee helps cover the costs associated with managing and servicing the policy. It ensures the smooth operation of the policy, including maintaining the policy records, processing dividends, and providing customer support.

Explore the differences between whole life and universal life insurance plans in 2025

What are the additional benefits and riders offered by Empire Life whole life insurance policy?

Empire Life offers several additional benefits and riders that can be added to their non-participating and participating whole life insurance plans, including options from the Solution Series, as well as coverage for critical illness and disability. The available riders are:

Here are the rider options for participating and non-participating whole life insurance:

  • Solution Series: Solution ART, Solution 10, Solution 15, Solution 20, Solution 25, Solution 30, and Solution 100 life insurance options offering term, permanent, and participating options to meet diverse needs
  • Empire Life CI Protect & CI Protect Plus: Comprehensive critical illness insurance with optional enhanced coverage and return of premium features
  • Empire Life Disability Credit Protect: Disability insurance designed to protect loan and credit payments during periods of income loss
  • Term to 100: Affordable permanent life insurance with guaranteed premiums and lifetime coverage

The additional benefits for Empire Life whole life insurance include:

  • Additional Deposit Option (ADO): Allows policyholders to make extra deposits, enhancing cash value growth within the policy’s limits. This benefit option is only available with the EstateMax and Optimax Wealth plans
  • Waiver of Premium: Ensures premiums are waived if the policyholder becomes totally disabled, maintaining coverage without additional cost
  • Payor Waiver of Premium: Waives premiums if the payor (not the insured) dies or becomes disabled, securing the insured’s coverage
  • Guaranteed Insurability: Provides the option to increase coverage at specified intervals without medical evidence, ensuring adaptability to life changes
  • Accidental Death and Dismemberment (AD&D): Offers additional coverage for accidental death and dismemberment, enhancing financial protection against unforeseen events
  • Children’s Life Rider: Adds life insurance coverage for the policyholder’s children under a single rider for affordable family protection
  • Children’s Critical Illness Rider: Provides critical illness coverage for children, offering financial support for covered conditions during treatment or recovery

What are the pros and cons of Empire Life whole life insurance policy?

Empire Life whole life insurance has several pros such as survivor benefits, temporary insurance after the first death for a joint policy, pre-payment options, and a stable dividend scale. However, there are some cons such as the 8-pay plan only available for Optimax Wealth, significant administrative fee, and an age cap of 75 years.

Pros and cons of Empire Life whole life insurance

Pros Cons
Joint First Death coverage includes survivor and policy exchange options, offering 90 days of temporary insurance after the first death 8 pay option is only available for the Optimax Wealth plan
Empire Life’s EstateMax policy features prepayment solutions through its pioneering Side Account feature Individuals above 75 years of age cannot purchase Empire Life whole life insurance policy
Solution series can be added as a rider to the participating whole life insurance plans
Kid-Start wealth transfer helps grandparents secure their grandchildren’s financial future

How to find the best Empire Life whole life insurance quotes in Canada?

Finding the best whole life insurance quotes in Canada can be challenging, especially with so many options to compare. While you could research and compare policies manually, this approach can be overwhelming and time-consuming. That’s where a platform like PolicyAdvisor makes a difference.

PolicyAdvisor simplifies the process by offering competitive pricing and access to multiple insurance options in one place. What truly sets it apart is the lifetime support provided by its team of expert advisors. 

Once you’ve chosen a policy, their advisors remain available to assist with any questions or adjustments, ensuring you’re supported long after your policy is in place. This hassle-free approach ensures you get the best coverage tailored to your needs, with peace of mind for the future.

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Give us a call at 1-888-601-9980 or book some time with our licensed experts.

Frequently asked questions 

Can I temporarily stop paying premiums if I face financial difficulties?

Empire Life policies with sufficient cash value may allow you to use accumulated dividends or policy loans to cover premiums temporarily, helping you keep your coverage intact during tough times.

Does Empire Life offer coverage options for couples under a single policy?

Yes, Empire Life offers Joint First Death and Joint Second Death coverage options, allowing couples to share a policy that provides benefits either after the first death or when both insured individuals pass away.

How can I use the cash value of my Empire Life policy without surrendering it?

You can access your policy’s cash value through a policy loan or by withdrawing dividends. This allows you to tap into your policy’s value for financial needs, such as education, a home purchase, or business investments, without losing coverage.

Can I transfer ownership of my Empire Life whole life policy to a family member?

Yes, you can transfer ownership of your policy to a family member, such as a child or grandchild, on a tax-deferred basis. This strategy is popular among grandparents using the Kid-Start Wealth Transfer feature to help secure their grandchildren’s financial future.

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Equitable Whole Life Insurance Review – 2025

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Securing your financial future and protecting your loved ones doesn’t have to be complicated. Imagine a life insurance plan that provides peace of mind with guaranteed coverage and grows in value over time, serving as a financial asset you can count on. That’s exactly where Equitable whole life insurance comes in!

Equitable Life has positioned itself as Canada’s leading whole life insurance provider, blending protection with growth and making it an attractive choice for individuals and families alike. In this review, we’ll explore Equitable’s whole life insurance – its features, benefits, and why it might be the right fit for your financial goals.

What are the key features of Equitable’s whole life insurance?

Equitable offers participating whole life insurance for individuals looking to safeguard their financial future. These insurance options can be availed by individuals within 80 years of age and have a minimum coverage range of $10,000 (for single policies). Policy loans and dividends are available in Equitable’s whole life insurance, with varying degrees of tax advantage. Find out more below:

Key features of whole life insurance from Equitable Life

Category Details
Policy type Whole life insurance 
Cash value accumulation Available. Can be accessed after the first year of purchasing the policy
Maximum issue age 80 years
Coverage amount range $10,000 to no maximum
Dividend options Paid-up additions, enhanced protection, or paid in cash/held on deposit
Policy loan availability Available
Tax benefits Tax-advantaged growth of cash value
Payment flexibility Life pay, 10 years, and 20 years payment options available
Additional riders Disability waiver of premium, critical illness, Excelerator Deposit Option (EDO)

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What is Equimax by Equitable Canada?

Equimax by Equitable Life of Canada is a participating whole life insurance product that combines lifelong protection with cash value growth. Equimax provides policyholders with guaranteed coverage, stable premiums, and the potential for financial growth through participating dividends. 

It is offered in two variations of plans for people with varied requirements: Equimax Estate Builder and Equimax Wealth Accumulator.

How does Equimax’s participating whole life insurance work?

Participating whole life insurance policies by Equitable provide lifelong coverage for individuals, along with guaranteed cash value, fixed premiums, and flexible rider options.

  • Lifelong protection: Provides permanent coverage for the insured as long as premiums are paid, ensuring peace of mind for the policyholder and their beneficiaries
  • Guaranteed cash value: Builds cash value over time, which can be accessed through policy loans or withdrawals to meet financial needs
  • Fixed premiums: Ensures consistent payments throughout the life of the policy, making long-term budgeting easier
  • Flexibility with riders: Allows policyholders to customize their coverage with optional riders such as critical illness coverage or accidental death benefits
  • Tax-advantaged growth: Cash value accumulates on a tax-deferred basis, and the death benefit is typically tax-free to beneficiaries
Read more about how a whole life insurance policy works in Canada

What are the different Equitable whole life insurance plans to choose from?

Equitable Life offers two primary whole life insurance plans, Equimax Estate Builder whole life plan and Equimax Wealth Accumulator plan, each designed to meet different financial and protection goals. While Equimax Estate Builder focuses on building long-term wealth, Equimax Wealth Accumulator prioritizes accumulating significant cash over a shorter time frame. 

Here’s an overview of these plans and a comparison table to help you make an informed decision.

Key differences between Equimax Estate Builder and Equimax Wealth Accumulator

Feature Equimax Estate Builder Equimax Wealth Accumulator
Primary focus Maximizing long-term death benefit for beneficiaries Cash value growth and financial flexibility
Cash value growth Slower initial growth; focuses on long-term benefits Rapid growth; accessible earlier
Death benefit growth High, designed for estate planning and legacy goals Moderate, balanced with cash value focus
Ideal for Estate planning and legacy building Retirement planning and liquidity needs
Access to funds Limited in early years but grows over time Available earlier via loans or withdrawals

How much does Equitable Life whole life insurance cost?

The cost of Equitable whole life insurance is influenced by various factors, including the individual’s age, gender, health status, coverage amount, and the specific plan selected. 

To illustrate, let’s explore how the death benefit and cash value might differ for a 35-year-old, non-smoker, male opting for a 20-Pay Equimax Estate Builder whole life plan or Equimax Wealth Accumulator policy, paying $10,000 as an annual premium.

Cash benefits of an Equimax Estate Builder

Age Annual dividend Cash value Death benefit
40 years $1,846 $7,562 $394,916
50 years $7,069 $184,187 $531,571
60 years $14,099 $389,805 $782,338
70 years $24,762 $715,682 $1,120,579
80 years $44,515 $1,243,427 $1,609,758
90 years $69,389 $2,020,478 $2,317,661
100 years $76,830 $3,170,490 $3,170,490

*Projected cash value for a 35-year-old, non-smoker, male opting for a 20-Pay with a $10,000 annual premium

Cash benefits of Equimax Wealth Accumulator

Age Annual dividend Cash value Death benefit
40 years $2,089 $47,345 $348,887
50 years $6,638 $180,369 $482,716
60 years $12,287 $352,196 $707,232
70 years $21,658 $640,172 $1,002,712
80 years $38,986 $1,105,118 $1,431,175
90 years $60,632 $1,789,141 $2,050,563
100 years $67,605 $2,795,309 $2,795,309

*Projected cash value for a 35-year-old, non-smoker, male opting for a 20-Pay with a $10,000 annual premium

Learn more about the cost of whole life insurance in Canada

How can you pay for Equitable whole life insurance?

Equitable Life provides three main payment options for their Equimax whole life insurance policies: Life Pay, 10 Pay, and 20 Pay. Each of these payment options can be beneficial to different individuals based on their unique situation.

  • Life Pay: This option requires premiums to be paid throughout the policyholder’s lifetime or until death. It’s designed for those who prefer lower annual payments spread over a longer period
  • 10 Pay: In this scenario, the premiums are paid for only 10 years, after which the policy is fully paid up. This option is ideal for individuals who want to secure lifelong coverage quickly and have the financial resources to afford higher annual payments
  • 20 Pay: This option allows policyholders to complete premium payments over 20 years. It balances affordability and early completion, making it suitable for those who want to avoid lifetime payments but prefer a payment period longer than 10 years
Let us help you choose the best Equitable whole life plan

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Why should you purchase Equitable Life whole life insurance for children?

By purchasing Equitable’s whole life insurance policies for your child or grandchild, you’re giving them more than just lifelong coverage—you’re setting the foundation for their financial future. Equitable Life whole life insurance for children offers permanent coverage at children’s rates, with paid-up options in 10 or 20 years. 

It provides tax-advantaged cash value growth, offering financial flexibility through loans or withdrawals for future needs. Also, ownership can transfer tax-free to the child upon adulthood, securing their financial foundation.

For example, if you buy a 20-pay whole life insurance for a 5-year-old child at an annual premium of $1,200, the policy’s value will continue to grow without any further premium payments after the first 20 years. 

Let us take a look at the projected cash value and death benefit for this policy:

Cash benefits of Equimax plans for children

Age Cash value Death benefit
20 years $16,418 $180,243
30 years $35,188 $207,262
40 years $69,525 $295,443
50 years $129,385 $401,600
60 years $233,108 $534,614
70 years $407,992 $712,692

*Projected cash value and death benefit for a 5-year-old female with a 20-pay policy and $1,200 annual premium

By simply paying $100 a month, parents can now secure the financial future of their children, ensuring they have enough coverage to fund important life events as well as emergencies and can also leave a fortune behind for their future generations.

Equitable whole life insurance review 2025

Source: Equitable Life

Find out about the best whole life insurance companies in Canada in 2025

Does Equimax help with tax payouts during death?

Yes, Equimax Estate Builder whole life plan can help with tax payouts upon death. This specific plan is designed to provide a larger death benefit, which can be used to offset estate taxes and other final expenses. 

The death benefit is typically paid out tax-free to beneficiaries, providing them with the funds needed to settle the estate without the burden of additional tax liabilities.

The Equimax Estate Builder whole life plan provides a death benefit that can be used to:

  • Cover estate taxes: The death benefit can help beneficiaries pay for estate taxes, ensuring the full value of the estate is passed on without forcing them to liquidate assets
  • Leave a legacy behind: The policy ensures that the financial legacy you leave behind remains intact, allowing your beneficiaries to inherit more

How are whole life insurance dividends determined by Equitable?

Equitable Life’s whole life insurance dividends are determined by the performance of its Participating (PAR) account. The financial performance of PAR accounts can depend on factors like investment returns, mortality payouts, premium lapses, and tax obligations. 

Strong investment performance, fewer claims, and lower premiums lapsing can lead to higher dividends, while the opposite may result in lower payouts. 

Dividends are paid at the sole discretion of Equitable Life’s board of directors. As such, dividends can vary from year to year depending on the insurer’s performance. The decision to distribute dividends is made with the aim of ensuring steady, predictable returns while minimizing volatility.

Take a look at the average dividend scale returns by Equitable’s participating accounts and interest rates over the last 30 years:

Equitable Life dividend scale over 30 years

Timeframe Equitable PAR account return Equitable dividend scale interest rate
5 years 6.52% 6.15%
10 years 6.26% 6.37%
20 years 6.79% 6.95%
30 years 7.35% 7.72%
Standard deviation over 30 years 1.79% 1.31%

Source: Equitable dividend scale interest rate, 2024

Which Equitable whole life plan type is right for you?

Equitable’s Estate Builder and Wealth Accumulator plans are built to suit the diverse needs of policyholders. From long-term goals to immediate cash value accumulation, individuals can choose the right Equimax plan for them based on their individual needs.

Here’s how you can determine the right policy for yourself:

What to look for Equimax Estate Builder Equimax Wealth Accumulator
If you are looking for higher long term benefits for planning your estate
If you’re looking for a higher death benefit that can reduce tax burden for your next of kin during transfer of property
If you’re looking for affordable insurance coverage to secure the financial future of your children or grandchildren
If you’re looking to build immediate cash value to start a business
If you’re looking to make philanthropic donations but also reduce your tax implications now and in the future
If you’re looking to create a steady retirement fund
If you’re looking for quick access to higher cash value through a policy loan or collateral loan

Source: Equitable Life

Explore the differences between universal and whole life insurance to make an informed choice

What are the various dividend options on an Equimax whole life insurance plan?

Equitable’s participating whole life insurance has several dividend options to choose from including cash payout, premium reduction, paid-up additions, on-deposit, and enhanced protection.

  • Paid in cash: Dividends are paid directly to you annually in cash but may have tax consequences, requiring reporting as income
  • Premium reduction: Dividends are applied to reduce your current policy premium, with potential tax implications
  • Paid-up additions: Dividends are used to purchase additional participating paid-up insurance, which is payable alongside the death benefit
  • On deposit: Dividends are deposited with Equitable Life and accumulate with compound interest, with interest reported as income
  • Enhanced Protection: Dividends are used to purchase one-year term insurance for single life policies, with any excess used to buy paid-up additions

What is the Living Benefit offered by Equimax whole life insurance?

The Living Benefit offered by Equimax whole life insurance allows policyholders to access a portion of their policy’s cash value if the life insured becomes severely disabled due to a physical or mental impairment. 

This benefit can be applied once per policy year and is subject to Equitable Life’s administrative guidelines. Any payment made under the Living Benefit will reduce the policy’s death benefit. 

Individuals suffering from life-threatening conditions such as cancer, AIDS, coronary artery disease, myocardial infarction, chronic kidney or liver failure, Alzheimer’s disease, etc can be eligible to receive Living Benefits under their whole life insurance policy. Also, the insured individual must have been impaired for a period of 90 days significantly affecting their day-to-day life, and their ability to continue employment.

Can a person with pre-existing conditions be eligible for the Living Benefit of a whole life insurance policy?

No, a person with pre-existing conditions may not be eligible for the Living Benefit under Equitable’s whole life insurance policy if the condition existed at the time the policy was first issued or at the date of the last reinstatement.

What are the additional riders available with Equitable’s Equimax whole life insurance?

Whole life insurance by Equitable has customization options along with various riders such as critical illness, additional term life insurance, disability waiver, and more. Insured individuals can choose from these options to further enhance their chances for a higher payout in case of severe illness or disability.

  • Disability waiver of premium rider: Waives premiums if the policyholder becomes disabled, ensuring continued coverage without financial strain
  • Term life insurance rider: Available only with single policies, this allows you to add term life insurance coverage to your whole life policy, providing additional protection within a single plan
  • EquiLiving critical illness rider: Offers financial protection in the event of a severe illness, allowing you to access benefits for medical or living expenses
  • Excelerator Deposit Option (EDO): Enables you to make lump-sum contributions to your policy, boosting its cash value and increasing your death benefit

Who should invest in Equitable Life whole life insurance policy? 

Equimax participating whole life insurance by Equitable Life offers a versatile solution for individuals with diverse financial goals. Whether you’re planning to leave a legacy, protect your wealth, manage debts, or secure a financial foundation for your children or grandchildren, this policy provides lifelong coverage and the opportunity to grow cash value. Its flexibility and tax-advantaged features make it an excellent choice for long-term planning.

Equimax can be a great option for:

– Estate planners aiming to create a financial legacy for loved ones or charities 

– Wealth protectors looking to preserve and pass on their hard-earned assets  

– Individuals ensuring their taxes and debts are covered after their passing  

– Investors wanting to grow wealth with tax-deferred savings and accessible funds

– Parents or grandparents securing protection and future wealth for children or grandchildren

What are the pros and cons of Equitable’s whole life insurance policy?

Equitable has several advantages such as lucrative riders, availability for a collateral loan, multiple dividend payout options, and tax-free death benefits. However, there are some disadvantages such as the non-availability of a non-participating whole life insurance option, higher premium costs, and slow cash value growth during the initial days of the Equitable Estate Builder plan.

Pros and cons of Equitable whole life insurance

Pros Cons
EquiLiving Critical Illness Rider provides a lump-sum payout for covered illnesses to cover medical costs or support recovery This policy has higher premiums compared to term insurance, making it less accessible for tight budgets
Excelerator Deposit Option allows additional tax-deferred contributions to enhance the policy’s cash value growth Equitable does not have a non-participating whole life insurance option to choose from
Variable dividend options provide flexibility to increase the death benefit, reduce premiums, earn interest, or receive cash It is not ideal for short-term goals or individuals seeking immediate returns
Tax-advantaged growth offers long-term savings potential and typically tax-free death benefits for beneficiaries

How to get the best whole life insurance quotes in Canada?

When it comes to finding the best whole life insurance quotes in Canada, you have a few options. You could spend hours browsing different websites and comparing policies on your own, but that can quickly become overwhelming and time-consuming. This is where PolicyAdvisor comes in!

What sets PolicyAdvisor apart is not just the competitive pricing and multiple options to choose from, but also the lifetime after-sales support. After you’ve secured your policy, you’re not left on your own. Our team of expert advisors is always available to help with any questions or adjustments you need, ensuring you have ongoing support every step of the way. It’s a stress-free way to get the best coverage while knowing you’re always taken care of, now and in the future.

Life insurance can be affordable!

Get the best whole life insurance rates in Canada today.

Frequently asked questions

Can I transfer ownership of my Equitable whole life insurance policy to my children or grandchildren? 

Yes, Equitable allows you to transfer ownership of your whole life insurance policy to your children or grandchildren when they reach the age of majority. 

This is a great way to start building generational wealth, as they can access the policy’s cash value for future expenses such as education or a down payment on a house.

Can I add extra coverage to my Equitable whole life insurance policy in the future? 

Yes, Equitable offers various options to increase your coverage over time. With features like paid-up additions, you can use dividends to purchase additional life insurance, increasing your death benefit and cash value. This flexibility allows you to tailor your policy as your life circumstances evolve, ensuring that you always have the coverage you need.

What happens to my Equitable whole life policy if I stop making premium payments? 

If you stop making premium payments on your Equitable whole life policy, it won’t necessarily lapse immediately. The policy’s cash value can be used to cover the premiums for a period of time, depending on how much cash value you’ve accumulated.

However, once the cash value is exhausted, your coverage may likely end. It’s important to keep track of your policy’s status from time to time.

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