Life throws us surprises—some exciting, some challenging, and some that remind us why having a solid plan matters. While we can’t predict the future, we can prepare for it, and that’s where iA Whole Life Insurance comes in. Offered by iA Financial Group, this policy is designed to provide financial protection and a sense of security that grows with you over time. 

Whether you’re looking to safeguard your family, build long-term savings, or leave a meaningful legacy, iA Whole Life Insurance promises to be a steady partner in your financial journey. In this review, we’ll delve into the key features, benefits, and how it can stack up against your insurance needs.

What are the key features of iA whole life insurance?

iA’s whole life insurance comes in two varieties: non-participating whole life insurance and participating whole life insurance. 

While iA non-participating insurance has a minimum coverage of $10,000, iA PAR options have a starting coverage value of $25,000. Both plans have several additional benefits and riders to provide complete financial protection to insured individuals. Check out the main features of these whole life insurance options:

Key features of whole life insurance from iA

What are the different iA whole life plans I can choose from? 

iA Financial Group offers a range of whole life insurance plans tailored to meet different financial goals, with options for both participating and non-participating whole life insurance. 

For participating whole life, there are primarily two plans to choose from: iA PAR Estate and iA PAR Wealth. While the Estate plan focuses on higher death benefits with lesser upfront cash value, the  Wealth plan generates higher cash value for the short-term goals of the insured individual.

1. Non-participating whole life insurance

iA Financial Group’s non-participating whole life insurance is designed for those who seek simple, reliable, and lifelong protection. 

This policy is an excellent solution for anyone looking to safeguard their family’s financial future or preserve their estate, offering guaranteed coverage and a range of benefits that remain in effect for life.

Key features of iA non-participating whole life insurance

• Guaranteed face amount and premiums: The policy provides a guaranteed face amount, ensuring that your loved ones or estate receives a predetermined benefit upon your passing
• Guaranteed surrender values: Over time, the policy builds guaranteed surrender values, offering an additional layer of financial security. This feature allows policyholders to access a portion of their policy’s value in case of emergencies or specific financial needs
• Paid-up insurance: With the option of paid-up insurance, you can enjoy full coverage without having to pay premiums for life. This provides flexibility and financial relief in later years, making it a highly appealing feature for those planning their retirement
• Flexible and personalized coverage: You can enhance your coverage with a variety of riders and additional benefits, including critical illness coverage, accidental death benefits, or child protection riders

Who can benefit from iA non-participating whole life insurance?

iA’s non-participating policy is ideal for individuals who value predictability and long-term security. It works especially well for individuals planning to leave behind a legacy or people looking to accumulate high financial coverage without placing bets on unpredictable dividends. Non-participating policies can benefit:

• Families looking to ensure their loved ones are financially secure
• Individuals aiming to leave a clear and structured legacy for their estate
• Those who prefer a straightforward insurance solution without market-based dividend fluctuations

What are the coverage options in iA non-participating whole life insurance?

iA Whole Life Insurance offers flexible premium payment options to suit various needs: L10 (payable in 10 years), L20 (payable in 20 years), L65 (payable until age 65), and L100 (payable until age 100). 

iA also offers T100 which gives insured individuals a simple way to access cost-effective lifetime coverage without cash value. These plans cater to diverse financial goals, from quick pay-offs to long-term commitments.

What are the different coverage options for iA whole life insurance?

iA whole life insurance is available in four different types to suit different coverage needs. Individual insurance covers only one person, with the face amount paid out upon their death. This type of insurance is also the only option compatible with the Child Life & Health Duo plan. 

For shared coverage, there is joint first-to-die insurance, which insures up to two people and pays the face amount upon the death of the first insured, terminating the policy thereafter.

Alternatively, joint last-to-die insurance covers two individuals but pays out only after both have passed, with premiums continuing after the first death. A variation of this, joint last-to-die, paid-up on first death, provides similar coverage but halts premium payments once the first insured dies, ensuring the coverage amount is paid upon the death of the second insured.

What are the riders and available benefits for iA non-participating whole life insurance?

iA Financial Group offers a variety of riders and additional benefits such as accidental death, AD&D, Guaranteed Insurability, waiver of premiums, critical illness coverage, and more, to enhance its non-participating whole life insurance policies. 

These options allow policyholders to create a comprehensive, tailored plan that aligns with their specific needs, providing extra financial security for unforeseen events.

Additional benefits

• Accidental Death (AD): Provides an extra payout if death occurs due to an accident
• Accidental Death and Dismemberment (AD&D): Offers benefits for accidental death or serious injuries, such as loss of a limb or eyesight
• Accidental Fracture (AF): Covers specific payments for fractures caused by accidents.
• Guaranteed Insurability (GI): Allows the insured to purchase additional coverage at future dates without needing further medical evidence
• Waiver of Premiums in the Event of the Applicant’s Disability (WPDis): Premium payments are waived if the applicant becomes disabled
• Waiver of Premiums in the Event of the Insured’s Disability (WPIDis): Premiums are waived if the insured becomes disabled
• Waiver of Premiums in the Event of the Applicant’s Death (WPD): Premium payments cease if the applicant passes away

Riders

• Child Critical Illness: Covers critical illnesses specific to children, offering financial relief during treatment
• Child Module and Child Module Plus: Provide comprehensive protection for children, including coverage for critical illness, death, and other risks
• Critical Illness: Pays a lump sum benefit if the insured is diagnosed with a covered critical illness
• Disability Credit: Offers financial assistance if the insured becomes disabled
• Hospitalization: Provides a daily benefit if the insured is hospitalized
• Hospitalization and Home Health Care: Covers hospitalization and expenses related to home health care
• Paramedical Care in the Event of an Accident: Covers paramedical services required due to an accident
• Supplementary Income (SI): Offers an additional income stream if specific conditions are met

2. Participating whole life insurance

Participating plans from iA Financial Group let policyholders benefit from the company’s performance through annual dividends. These dividends can be reinvested to grow your policy’s cash value or used in other ways, depending on your preferences. iA offers two standout participating whole life plans:

iA PAR Estate

Designed for individuals who want to leave a lasting legacy, iA PAR Estate is focused on maximizing the death benefit for estate planning purposes. This plan helps you efficiently transfer wealth to your loved ones or chosen beneficiaries while benefiting from the policy’s growth over time.

iA PAR Wealth

This plan is tailored for those aiming to build and access cash value during their lifetime. With a focus on wealth accumulation, iA PAR Wealth offers flexibility for personal or business financial needs, making it a popular choice for individuals with long-term growth objectives.

Features of iA PAR Estate and iA PAR Wealth

How much does whole life insurance from iA cost?

The cost of whole life insurance can vary on several factors such as age, sex, medical status, smoking status, coverage type, etc of the insured individual. For PAR policies, factors such as dividend scale and investment performance can also impact the cost of whole life insurance.

While the premiums can be the same, the surrender value and other benefits may differ from person to person.

For instance, for a 20-year-old, non-smoker female purchasing L100 whole life insurance with the face (coverage) amount of $100,000, the cash benefits can be as follows:

Non-PAR L100 cash value and paid-up insurance benefits

*For a 20-year-old, non-smoker female purchasing L100 whole life insurance with the face (coverage) amount of $100,000

How can you access dividends in an iA whole life insurance?

iA Financial Group offers four dividend options including paid-up additions, annual premium reduction, cash payouts and deposits with interest for their participating whole-life insurance plans:

• Paid-up additions: Dividends are used to purchase additional paid-up insurance, increasing both the policy’s face amount and its cash surrender value
• Annual premium reduction: Dividends are applied to reduce the amount of the next annual premium payable, lowering the out-of-pocket cost for the policyholder
• Payable in cash: Dividends are paid directly to the policy owner, providing immediate liquidity. This option may have tax implications 
• Deposit with interest: Dividends are deposited into a savings account managed by iA Financial Group, where they earn interest. The interest earned is taxable at the end of the year

How does iA calculate dividends?

Dividends are not guaranteed and may differ from one year to another based on the performance of iA’s participating (PAR) account. Each year, iA’s Board of Directors decides the dividend amount based on the company’s dividend policy, which ensures fair distribution among policyholders.

The dividend amount depends on the dividend scale, which reflects the financial performance of the participating account. This performance is influenced by factors such as investment returns, mortality rates, policy lapses, and expenses related to iA’s participating contracts. 

The dividend scale can go up or down based on these factors. Once dividends are declared, it is paid to the policyholder on the policy’s commencement date.

Here’s what iA’s dividend scale looked like in the last five years:

iA dividend scale interest rates

*Source: iA PAR account overview 2024

iA has announced that the dividend scale interest rate for 2025 is likely to surpass the 6.25% mark, showcasing higher cash value rises in participating account policies for the upcoming year.

Does iA whole life insurance offer surrender cash value?

Yes, iA whole life insurance provides surrender cash value, but its availability and timing vary depending on the type of policy:

• iA PAR Estate: Policyholders can access the surrender value starting from the 5th policy anniversary
• iA PAR Wealth: Surrender values become available as early as the 1st policy anniversary, offering greater flexibility
• Non-Participating Policies: The surrender value is accessible starting from the 11th policy year. However, T100 plans do not offer any cash surrender value

The surrender value serves as a source of liquidity for policyholders when needed. It can be accessed in several ways, such as by requesting a total surrender of the contract, making a partial withdrawal, or obtaining a policy loan advance. 

This flexibility allows policyholders to use the surrender value to meet financial needs while maintaining their policy benefits.

What are the additional benefits and riders offered by iA participating whole life insurance?

iA Financial Group offers a range of additional benefits and riders including additional term coverage, waiver of premiums, critical illness coverage and accidental benefits for their participating whole life insurance policies. 

These options allow policyholders to tailor their coverage to meet specific needs and enhance the value of their policy.

1. Term coverage

Policyholders can supplement their permanent life insurance with renewable and convertible term life insurance options, providing extra protection for a set period. Options include:

• T10 (Renewable and Convertible): Provides coverage for 10 years, with the option to renew or convert to permanent insurance without additional medical exams
• T20 (Renewable and Convertible): Similar to T10 but offers coverage for 20 years
• Pick-A-Term Options:
  • T25: Provides coverage for 25 years
  • T30: Offers coverage for 30 years

2. Child benefits

These riders ensure additional protection for children under the policy:

• Child Module: Offers basic life insurance coverage for children, providing financial protection and peace of mind for parents
• Child Module PLUS: Includes enhanced benefits for children, offering more comprehensive protection

3. Accident benefits

Accident riders provide additional financial support in case of accidental injuries or death:

• Accidental Death (AD): Pays an extra benefit to the beneficiaries if the insured’s death is due to an accident
• Accidental Death and Dismemberment (AD&D): Offers financial compensation for accidental death or dismemberment, helping cover unexpected expenses
• Accidental Fracture (AF): Provides a lump-sum benefit in the event of accidental fractures, helping offset medical costs

4. Waiver of premium riders

These riders ensure the policy remains active without requiring premium payments under specific circumstances:

• Waiver of Premiums in the Event of the Applicant’s Disability (WPDis): If the person who applied for the policy becomes disabled, premiums are waived to keep the coverage intact
• Waiver of Premiums in the Event of the Insured’s Disability (WPIDis): If the insured individual becomes disabled, the premiums are waived to ease the financial burden
• Waiver of Premiums in the Event of Death (WPD): If the policyholder passes away, future premiums are waived to ensure the policy benefits remain available to beneficiaries

What is iA’s Large Case Solutions program?

The iA Large Case Solutions program is a comprehensive support service tailored specifically for financial advisors working with clients who have more complex needs. It is designed to assist with the development and implementation of advanced financial strategies, particularly in the areas of insurance and savings products. 

This program helps advisors navigate intricate sales concepts and optimize tax strategies to create customized solutions that align with each client’s unique financial goals. By offering specialized expertise and resources, the iA Large Case Solutions provides clients with well-rounded, tax-efficient solutions that meet their long-term financial needs.

What is the disability benefit under iA participating whole life insurance?

iA’s participating whole life insurance offers a disability benefit designed to provide financial support to the policy owner when the insured, aged 18 or older, becomes totally disabled. This benefit, available at no extra charge, is drawn from the surrender value of the paid-up insurance. 

While it provides liquidity during periods of disability, it also reduces the face amount of the paid-up insurance. Below are the conditions and key terms associated with this benefit.

Conditions for receiving the disability benefit

• The insured must be totally disabled and remain so for at least 30 consecutive days before a request can be made
• Policy owners can request one disability benefit per 12-month period, issued as a single lump-sum payment
• The benefit amount cannot exceed the surrender value of the paid-up insurance at the time of the request
• The company may require evidence of total disability, including medical documentation
• Each payment may be subject to transaction and medical assessment fees
• Disability payments cease as soon as the insured is no longer considered totally disabled
• Restrictions and exclusions may apply

What is the Child Life and Health Duo plan offered by iA?

The Child Life and Health Duo plan from iA Financial Group is a comprehensive insurance solution designed to provide both life and critical illness coverage for children. This plan ensures financial security for families by addressing potential medical and financial challenges while building a foundation for the child’s future.

Some of the main features of the Child Life and Health Duo plan include:

• Dual coverage: Combines life insurance and critical illness insurance into one policy
• Critical illness protection: Provides coverage for a range of critical illnesses, offering a lump-sum benefit to help with medical expenses, recovery costs, or other financial needs
• Life insurance benefit: Ensures a payout in the event of the child’s passing, providing financial support for the family during a difficult time
• Convertibility: Offers the flexibility to convert the child’s coverage into an adult policy later in life without requiring additional medical exams
• Affordable premiums: Designed to offer comprehensive protection at a cost-effective rate
• Cash value growth: Includes a savings component that builds cash value over time, which can be accessed in the future for various financial needs

Can I get a loan against my iA whole life insurance policy?

Yes, you can take out a loan against your iA whole life insurance policy through two types of policy loan advances: the cash loan advance and the automatic loan advance. 

Both types of loan advances allow the policyholder to access the cash value of the policy while still maintaining eligibility for dividend payments, though there are some important details and limitations to consider.

1. Cash loan advance

• The policy owner can request a cash loan advance at any time in writing
• The loan amount cannot exceed 90% of the surrender value of the basic coverage (including any reduced paid-up insurance, if applicable) plus 90% of the surrender value of any paid-up insurance, minus any amounts owed to the company

2. Automatic loan advance

• This type of loan advance is automatically initiated by the company if premiums are due and have not been paid by the end of the grace period
• The automatic loan advance cannot exceed the total surrender value of the policy, which includes the surrender value of the basic coverage, any reduced paid-up insurance, the surrender value of the paid-up insurance, and the balance of the dividend deposit account (if applicable)
• The total outstanding loan balance, including any other amounts owed to the company, cannot exceed the policy’s total surrender value

Are there any transaction fees applicable on iA whole life insurance?

Yes, iA whole life insurance policies may incur transaction fees, which are calculated per policy, not per insured. If multiple changes are made within the same policy, only the highest fee is charged, unless additional coverage or benefits are requested, in which case all fees are waived. 

If the same change is processed on multiple policies, a transaction fee will be applied to each policy. Additionally, a $50 fee is charged for loan or premium history requests. These fees are important to consider when making changes or requests related to your policy.

What are the pros and cons of iA’s whole life insurance?

iA whole life insurance has several pros such as multiple dividend options, a variety of riders for both their PAR and non-PAR plans, faster plan approval via accelerated underwriting, and the pioneering iA Large Case Solutions program. 

However, there are some disadvantages such as non-availability of cash surrender value in the T100 plan and limited disability benefit access.

Pros and cons of iA whole life insurance

How to find the best iA life insurance quotes in Canada?

When searching for the best iA whole life insurance quotes in Canada, you have a few routes to consider. While you could spend hours browsing various websites and comparing policies on your own, this process can quickly become overwhelming and time-consuming. That’s where PolicyAdvisor comes in.

What makes PolicyAdvisor stand out isn’t just our competitive pricing and wide range of options, but also our lifetime after-sales support. Once you’ve secured your policy, we don’t leave you on your own. 

Our team of expert advisors is always available to assist with any questions or adjustments you may need, ensuring you receive continuous support throughout your journey. It’s a seamless, stress-free way to get the best coverage, knowing you’re fully supported now and in the future.

Planning for the future often feels challenging—you want the assurance of safety while exploring growth opportunities. Whole life insurance offers that unique blend of stability and potential for growth, making it the best choice when it comes to life insurance. Among the many providers in Canada, Empire Life has carved a niche for itself with its commitment to innovative solutions and customer-first approach. 

In this Empire Life whole life insurance review, we’ll uncover how their whole life insurance plans balance protection with financial flexibility, helping you secure your loved ones’ futures while growing your wealth.

What are the key features of Empire Life’s whole life insurance?

Empire Life’s whole life insurance offers participating and non-participating plans for individuals up to 75 years of age. The minimum face (coverage) amount begins from $10,000 for non-participating plans and $25,000 for participating plans. The PAR plans have dividend options such as paid-up additions, enhanced coverage, and premium reduction. 

Find out the details below:

Key features of whole life insurance from Empire Life

What are the different Empire Life whole life insurance plans to choose from?

Empire Life offers non-participating (Solution 100 and Term to 100) and participating whole life insurance (EstateMax and Optimax Wealth) options, allowing individuals to choose based on their financial goals and preferences. Here’s a closer look at the available options:

1. Non-participating whole life insurance plans

Empire Life offers two non-participating plans: Solution 100 and Term to 100. These policies focus on providing straightforward, lifelong coverage with fixed premiums and guaranteed benefits, without dividend payouts or additional cash growth components. Non-participating options can help with various financial targets such as estate preservation, funeral expenses, inheritance for children and grandchildren, charitable purposes, and more.

Solution 100

• Provides permanent life insurance coverage with fixed premiums that never increase
• Includes a guaranteed cash surrender value starting in the 10th policy year, offering flexibility if you need to cancel the policy
• Ideal for individuals seeking lifelong protection with no surprises or additional complexity

Term to 100

• Offers lifetime coverage with fixed premiums, combining the affordability of term insurance with the permanence of whole life
• Does not include a cash surrender value, keeping the focus on pure protection at a lower cost
• A great option for those wanting simple, cost-effective lifetime coverage

2. Participating whole life insurance plans

Participating life insurance plans provide lifetime coverage and the opportunity to participate in Empire Life’s profits through dividends. Empire Life offers two participating life insurance plans: EstateMax and Optimax Wealth. These plans are well-suited to meet various individual as well as corporate objectives including affordable coverage for children, estate planning, intergenerational wealth transfer, raising money for charitable purposes, tax-advantaged asset growth, and loan opportunities.

EstateMax

• Designed for long-term wealth transfer, estate preservation, and legacy planning
• It provides guaranteed cash value and offers annual dividends, which can be used to purchase paid-up additions, reduce premiums, or be taken as cash
• Ideal for individuals prioritizing financial stability, estate liquidity, and intergenerational wealth planning

Optimax Wealth

• A growth-oriented whole life insurance option aimed at maximizing cash value accumulation
• Offers high early cash values and dividend opportunities, making it suitable for individuals looking for financial flexibility or supplemental income during their lifetime
• Best for those who want a combination of protection and a powerful financial growth tool

What are the key differences between Empire Life’s EstateMax and Optimax Wealth plans?

While Empire Life’s EstateMax focuses on the long-term growth of death benefits, Optimax Wealth focuses on short-term cash value accumulation, which gives the insured individual access to higher cash relatively sooner. 

Optimax Wealth also has an 8-Pay option as an added benefit. Here are the detailed differences between the two participating whole life policies:

Difference between EstateMax and Optimax Wealth plans

How much does Empire Life whole life insurance cost?

The cost of Empire Life’s whole-life insurance is influenced by factors such as the insured’s age, gender, health status, smoking habits, and the type of coverage selected. For participating (PAR) policies, additional factors like dividend scale and investment performance can also affect pricing.

For instance, for a 38-year-old male smoker opting for an EstateMax whole life insurance with $150,000 in coverage and a 10-Pay plan with an annual premium of $8,342, the cash benefits can be as follows:

Cash benefits of an Empire Life EstateMax participating whole life insurance

*Illustration for a 38-year-old male smoker, EstateMax policy with $150,000 in coverage, 10-Pay plan, with an annual premium of $8,342.

How can you pay for Empire Life whole life insurance?

Empire Life offers 8-pay, 10-pay, 20-pay, and Life pay options for its whole life insurance plans, allowing policyholders to choose a structure that best fits their financial goals and budget. Here’s a breakdown of the available payment options:

• 10-pay: With the 10-pay option, you can pay off the entire premium for your policy in 10 years. This option is ideal for individuals who prefer a shorter payment period and want to ensure their coverage is fully paid up quickly
• 20-pay: The 20-pay option allows you to pay your premiums over 20 years. This provides a balance between affordability and shorter commitment compared to lifetime payments
• Life pay: The Life pay option involves paying premiums for the duration of the policyholder’s life. While the annual premiums may be lower compared to 10-pay or 20-pay, it requires a lifelong commitment to payments
• Optimax Wealth 8 pay: Empire Life’s Optimax Wealth plan includes a unique 8-pay option to pay off your policy in just eight years. The 8-pay option is designed for those seeking rapid accumulation of cash value while minimizing the long-term payment burden and is exclusive to the Optimax Wealth plan

What are the whole life insurance coverage types available for Empire Life?

Empire Life offers three coverage types for their life insurance policies – Single Life, Joint First Death, and Joint Last Death.

• Single Life: This coverage is for an individual, providing a death benefit to the beneficiaries upon the policyholder’s passing
• Joint First Death: This coverage insures two individuals, typically spouses or business partners. The policy pays out the death benefit upon the first death, providing financial protection for the surviving individual
• Joint Second Death: This coverage also insures two individuals, but the death benefit is only paid out after both insured individuals have passed away. This type of policy is commonly used for estate planning, as the benefit can help cover estate taxes or provide inheritance to beneficiaries after both policyholders’ deaths

What are the various dividend options on Empire Life’s participating whole life insurance?

Empire Life’s participating whole life insurance policies offer five flexible dividend options: paid-up additions, cash payout, premium reduction, enhanced coverage, and cash accumulation. These options allow policyholders to choose how their dividends are used. Here’s an overview:

1. Paid-up additions (PUAs)

Dividends can be used to purchase additional participating life insurance that is fully paid up, meaning no further premiums are required to keep this extra coverage in force. This option increases both the policy’s death benefit and cash value over time.

2. Enhanced coverage

Dividends are applied first to purchase one-year term life insurance up to the maximum allowable Enhanced coverage amount (calculated as the Enhanced coverage amount minus PUAs). 

Any leftover dividends are then used to buy paid-up participating life insurance. This option includes a Lifetime Guarantee, ensuring that the combined total of one-year term insurance and paid-up additions will never fall below the Enhanced coverage amount, provided all policy conditions are met.

3. Cash accumulation

Dividends are deposited into an account that grows at a competitive interest rate. This option is ideal for those seeking to accumulate funds within the policy while earning favorable returns.

4. Cash payment

Dividends are paid directly to the policyholder as cash. This provides immediate liquidity and is a good choice for individuals who want to use their dividends for other purposes outside the policy.

5. Annual premium reduction

Dividends can also be utilized to offset part or all of the next year’s premium. This can help reduce out-of-pocket costs while keeping the policy active.

How are the dividends calculated and paid by Empire Life?

Empire Life’s participating policies, including the EstateMax and Optimax Wealth plans, provide policyholders with dividends based on the performance of the participating or PAR account. This account reflects various factors such as investment returns, claims experience, and operational expenses.

When the par account performs better than expected—such as achieving higher investment gains or experiencing lower-than-anticipated claims—policyholders become eligible to receive dividends. These surplus earnings are allocated at the discretion of Empire Life’s Board of Directors, ensuring an equitable distribution among eligible policyholders.

Empire Life has maintained a strong dividend scale interest rate, showcasing resilience in the face of turbulent market conditions.

Empire Life whole life dividend scale for 2022-2024

• 2022: 6.00%
• 2023: 6.00%
• 2024: 6.00%

Can I get a loan against my Empire Life whole life insurance policy?

Yes, you can take a policy loan on Empire Life whole life insurance policies, provided the policy has accumulated enough cash value. The minimum loan amount is $250, allowing policyholders to access funds for personal or financial needs while keeping their policy active.

Policy loans are an attractive feature because they offer quick access to cash without the need for external credit checks. The loan amount is borrowed against the policy’s cash value, and interest is charged on the outstanding balance. Any unpaid loan balance, including interest, will be deducted from the policy’s death benefit or cash value if the loan is not repaid.

However, policy loans can be subjected to taxes so it is better to go through your policy documentation before applying for a loan.

What are additional deposit options (ADO) in the Empire life insurance policy?

The Additional Deposit Option (ADO) in Empire Life’s Optimax Wealth participating life insurance policy allows policyholders to make extra contributions, which enhance both the cash value and the life insurance coverage. 

When a deposit is made into the ADO, the funds are used to purchase paid-up additions. These PUAs increase the policy’s total cash value and death benefit, and they also earn dividends, further boosting the policy’s growth over time.

Here are some of the common minimum deposit values decided by Empire Life regardless of an insured individual’s age:

• Monthly: $10
• Annual: $100

Deposits to the ADO are processed quickly, immediately increasing the cash value and coverage provided by the policy. This feature is available for all issue ages and offers flexibility for policyholders to accelerate the growth of their policy’s value.

Who is eligible for the additional deposit options?

The Additional Deposit Options (ADO) rider is eligible for individuals who meet certain conditions including purchasing the paid up additions and enhanced coverage policies or investing in the participating whole life options. Here are a few criteria that must be followed:

• The policyholder must select either the Paid-up Additions or Enhanced Coverage dividend option
• The ADO rider is available for the EstateMax and Optimax Wealth products only. Even the 8-Pay version of Optimax Wealth does not qualify for the ADO rider
• The ADO rider cannot be added at the time of issue due to limited tax-exempt room. However, starting in Year 9, it becomes eligible if evidence of insurability is submitted

The ADO rider is subject to annual and lifetime maximums, ensuring compliance with policy constraints

What is the EstateMax Side Account feature?

The EstateMax Side Account feature is a flexible prepayment option offered by Empire Life that allows policyholders to deposit additional funds beyond their required premiums. These funds earn interest and can be used for future premium payments or other policy-related expenses.

Some of the key benefits of the Side Account include:

• Interest growth: Funds in the Side Account earn a competitive interest rate, enhancing its value over time
• Flexible access: Policyholders can access these funds if needed, providing liquidity while maintaining the life insurance policy
• Prepayment option: It allows for early payment of future premiums, ensuring the policy remains active even if regular payments are missed

This feature is particularly useful for those who wish to manage their policy efficiently while maximizing financial flexibility.

Why should I get Empire Life whole life insurance for my grandchildren?

Empire Life Kid-Start whole life insurance is an ideal choice for grandparents who want to provide their grandchildren with a head start in life. It allows them to offer a lasting gift that helps ensure their grandchildren’s financial security and sets them on a path toward future stability. 

With this policy, grandparents can play a key role in building a strong financial foundation, allowing their grandchildren to benefit from the long-term growth and security of a whole life insurance policy.

Some of the benefits of buying whole life insurance for your grandchildren include:

• Tax-deferred transfer: No taxes are payable when transferring the policy from grandparent to grandchild
• Low-cost permanent coverage: Purchasing when the grandchild is young provides affordable lifetime coverage
• Access to funds: The grandchild can use the policy’s accumulated funds for education, starting a business, or buying a home
• Limited payment option: The policy can be fully paid in 8, 10, or 20 years, offering permanent coverage without further premiums
• Dividend-driven growth: Dividends purchase additional insurance, increasing coverage without requiring medical evidence
• Guaranteed insurability benefit: The grandchild can purchase more coverage at key life events without having to go through additional medical examination

Are there any administrative fees associated with Empire Life whole life insurance policy?

Yes, Empire Life whole life insurance policies have an annual administrative fee of $50. This fee helps cover the costs associated with managing and servicing the policy. It ensures the smooth operation of the policy, including maintaining the policy records, processing dividends, and providing customer support.

What are the additional benefits and riders offered by Empire Life whole life insurance policy?

Empire Life offers several additional benefits and riders that can be added to their non-participating and participating whole life insurance plans, including options from the Solution Series, as well as coverage for critical illness and disability. The available riders are:

Here are the rider options for participating and non-participating whole life insurance:

• Solution Series: Solution ART, Solution 10, Solution 15, Solution 20, Solution 25, Solution 30, and Solution 100 life insurance options offering term, permanent, and participating options to meet diverse needs
• Empire Life CI Protect & CI Protect Plus: Comprehensive critical illness insurance with optional enhanced coverage and return of premium features
• Empire Life Disability Credit Protect: Disability insurance designed to protect loan and credit payments during periods of income loss
• Term to 100: Affordable permanent life insurance with guaranteed premiums and lifetime coverage

The additional benefits for Empire Life whole life insurance include:

• Additional Deposit Option (ADO): Allows policyholders to make extra deposits, enhancing cash value growth within the policy’s limits. This benefit option is only available with the EstateMax and Optimax Wealth plans
• Waiver of Premium: Ensures premiums are waived if the policyholder becomes totally disabled, maintaining coverage without additional cost
• Payor Waiver of Premium: Waives premiums if the payor (not the insured) dies or becomes disabled, securing the insured’s coverage
• Guaranteed Insurability: Provides the option to increase coverage at specified intervals without medical evidence, ensuring adaptability to life changes
• Accidental Death and Dismemberment (AD&D): Offers additional coverage for accidental death and dismemberment, enhancing financial protection against unforeseen events
• Children’s Life Rider: Adds life insurance coverage for the policyholder’s children under a single rider for affordable family protection
• Children’s Critical Illness Rider: Provides critical illness coverage for children, offering financial support for covered conditions during treatment or recovery

What are the pros and cons of Empire Life whole life insurance policy?

Empire Life whole life insurance has several pros such as survivor benefits, temporary insurance after the first death for a joint policy, pre-payment options, and a stable dividend scale. However, there are some cons such as the 8-pay plan only available for Optimax Wealth, significant administrative fee, and an age cap of 75 years.

Pros and cons of Empire Life whole life insurance

How to find the best Empire Life whole life insurance quotes in Canada?

Finding the best whole life insurance quotes in Canada can be challenging, especially with so many options to compare. While you could research and compare policies manually, this approach can be overwhelming and time-consuming. That’s where a platform like PolicyAdvisor makes a difference.

PolicyAdvisor simplifies the process by offering competitive pricing and access to multiple insurance options in one place. What truly sets it apart is the lifetime support provided by its team of expert advisors. 

Once you’ve chosen a policy, their advisors remain available to assist with any questions or adjustments, ensuring you’re supported long after your policy is in place. This hassle-free approach ensures you get the best coverage tailored to your needs, with peace of mind for the future.

Securing your financial future and protecting your loved ones doesn’t have to be complicated. Imagine a life insurance plan that provides peace of mind with guaranteed coverage and grows in value over time, serving as a financial asset you can count on. That’s exactly where Equitable whole life insurance comes in!

Equitable Life has positioned itself as Canada’s leading whole life insurance provider, blending protection with growth and making it an attractive choice for individuals and families alike. In this review, we’ll explore Equitable’s whole life insurance – its features, benefits, and why it might be the right fit for your financial goals.

What are the key features of Equitable’s whole life insurance?

Equitable offers participating whole life insurance for individuals looking to safeguard their financial future. These insurance options can be availed by individuals within 80 years of age and have a minimum coverage range of $10,000 (for single policies). Policy loans and dividends are available in Equitable’s whole life insurance, with varying degrees of tax advantage. Find out more below:

Key features of whole life insurance from Equitable Life

What is Equimax by Equitable Canada?

Equimax by Equitable Life of Canada is a participating whole life insurance product that combines lifelong protection with cash value growth. Equimax provides policyholders with guaranteed coverage, stable premiums, and the potential for financial growth through participating dividends. 

It is offered in two variations of plans for people with varied requirements: Equimax Estate Builder and Equimax Wealth Accumulator.

How does Equimax’s participating whole life insurance work?

Participating whole life insurance policies by Equitable provide lifelong coverage for individuals, along with guaranteed cash value, fixed premiums, and flexible rider options.

• Lifelong protection: Provides permanent coverage for the insured as long as premiums are paid, ensuring peace of mind for the policyholder and their beneficiaries
• Guaranteed cash value: Builds cash value over time, which can be accessed through policy loans or withdrawals to meet financial needs
• Fixed premiums: Ensures consistent payments throughout the life of the policy, making long-term budgeting easier
• Flexibility with riders: Allows policyholders to customize their coverage with optional riders such as critical illness coverage or accidental death benefits
• Tax-advantaged growth: Cash value accumulates on a tax-deferred basis, and the death benefit is typically tax-free to beneficiaries

What are the different Equitable whole life insurance plans to choose from?

Equitable Life offers two primary whole life insurance plans, Equimax Estate Builder whole life plan and Equimax Wealth Accumulator plan, each designed to meet different financial and protection goals. While Equimax Estate Builder focuses on building long-term wealth, Equimax Wealth Accumulator prioritizes accumulating significant cash over a shorter time frame. 

Here’s an overview of these plans and a comparison table to help you make an informed decision.

Key differences between Equimax Estate Builder and Equimax Wealth Accumulator

How much does Equitable Life whole life insurance cost?

The cost of Equitable whole life insurance is influenced by various factors, including the individual’s age, gender, health status, coverage amount, and the specific plan selected. 

To illustrate, let’s explore how the death benefit and cash value might differ for a 35-year-old, non-smoker, male opting for a 20-Pay Equimax Estate Builder whole life plan or Equimax Wealth Accumulator policy, paying $10,000 as an annual premium.

Cash benefits of an Equimax Estate Builder

*Projected cash value for a 35-year-old, non-smoker, male opting for a 20-Pay with a $10,000 annual premium

Cash benefits of Equimax Wealth Accumulator

*Projected cash value for a 35-year-old, non-smoker, male opting for a 20-Pay with a $10,000 annual premium

How can you pay for Equitable whole life insurance?

Equitable Life provides three main payment options for their Equimax whole life insurance policies: Life Pay, 10 Pay, and 20 Pay. Each of these payment options can be beneficial to different individuals based on their unique situation.

• Life Pay: This option requires premiums to be paid throughout the policyholder’s lifetime or until death. It’s designed for those who prefer lower annual payments spread over a longer period
• 10 Pay: In this scenario, the premiums are paid for only 10 years, after which the policy is fully paid up. This option is ideal for individuals who want to secure lifelong coverage quickly and have the financial resources to afford higher annual payments
• 20 Pay: This option allows policyholders to complete premium payments over 20 years. It balances affordability and early completion, making it suitable for those who want to avoid lifetime payments but prefer a payment period longer than 10 years

Why should you purchase Equitable Life whole life insurance for children?

By purchasing Equitable’s whole life insurance policies for your child or grandchild, you’re giving them more than just lifelong coverage—you’re setting the foundation for their financial future. Equitable Life whole life insurance for children offers permanent coverage at children’s rates, with paid-up options in 10 or 20 years. 

It provides tax-advantaged cash value growth, offering financial flexibility through loans or withdrawals for future needs. Also, ownership can transfer tax-free to the child upon adulthood, securing their financial foundation.

For example, if you buy a 20-pay whole life insurance for a 5-year-old child at an annual premium of $1,200, the policy’s value will continue to grow without any further premium payments after the first 20 years. 

Let us take a look at the projected cash value and death benefit for this policy:

Cash benefits of Equimax plans for children

*Projected cash value and death benefit for a 5-year-old female with a 20-pay policy and $1,200 annual premium

By simply paying $100 a month, parents can now secure the financial future of their children, ensuring they have enough coverage to fund important life events as well as emergencies and can also leave a fortune behind for their future generations.

Source: Equitable Life

Does Equimax help with tax payouts during death?

Yes, Equimax Estate Builder whole life plan can help with tax payouts upon death. This specific plan is designed to provide a larger death benefit, which can be used to offset estate taxes and other final expenses. 

The death benefit is typically paid out tax-free to beneficiaries, providing them with the funds needed to settle the estate without the burden of additional tax liabilities.

The Equimax Estate Builder whole life plan provides a death benefit that can be used to:

• Cover estate taxes: The death benefit can help beneficiaries pay for estate taxes, ensuring the full value of the estate is passed on without forcing them to liquidate assets
• Leave a legacy behind: The policy ensures that the financial legacy you leave behind remains intact, allowing your beneficiaries to inherit more

How are whole life insurance dividends determined by Equitable?

Equitable Life’s whole life insurance dividends are determined by the performance of its Participating (PAR) account. The financial performance of PAR accounts can depend on factors like investment returns, mortality payouts, premium lapses, and tax obligations. 

Strong investment performance, fewer claims, and lower premiums lapsing can lead to higher dividends, while the opposite may result in lower payouts. 

Dividends are paid at the sole discretion of Equitable Life’s board of directors. As such, dividends can vary from year to year depending on the insurer’s performance. The decision to distribute dividends is made with the aim of ensuring steady, predictable returns while minimizing volatility.

Take a look at the average dividend scale returns by Equitable’s participating accounts and interest rates over the last 30 years:

Equitable Life dividend scale over 30 years

Source: Equitable dividend scale interest rate, 2024

Which Equitable whole life plan type is right for you?

Equitable’s Estate Builder and Wealth Accumulator plans are built to suit the diverse needs of policyholders. From long-term goals to immediate cash value accumulation, individuals can choose the right Equimax plan for them based on their individual needs.

Here’s how you can determine the right policy for yourself:

Source: Equitable Life

What are the various dividend options on an Equimax whole life insurance plan?

Equitable’s participating whole life insurance has several dividend options to choose from including cash payout, premium reduction, paid-up additions, on-deposit, and enhanced protection.

• Paid in cash: Dividends are paid directly to you annually in cash but may have tax consequences, requiring reporting as income
• Premium reduction: Dividends are applied to reduce your current policy premium, with potential tax implications
• Paid-up additions: Dividends are used to purchase additional participating paid-up insurance, which is payable alongside the death benefit
• On deposit: Dividends are deposited with Equitable Life and accumulate with compound interest, with interest reported as income
• Enhanced Protection: Dividends are used to purchase one-year term insurance for single life policies, with any excess used to buy paid-up additions

What is the Living Benefit offered by Equimax whole life insurance?

The Living Benefit offered by Equimax whole life insurance allows policyholders to access a portion of their policy’s cash value if the life insured becomes severely disabled due to a physical or mental impairment. 

This benefit can be applied once per policy year and is subject to Equitable Life’s administrative guidelines. Any payment made under the Living Benefit will reduce the policy’s death benefit. 

Individuals suffering from life-threatening conditions such as cancer, AIDS, coronary artery disease, myocardial infarction, chronic kidney or liver failure, Alzheimer’s disease, etc can be eligible to receive Living Benefits under their whole life insurance policy. Also, the insured individual must have been impaired for a period of 90 days significantly affecting their day-to-day life, and their ability to continue employment.

Can a person with pre-existing conditions be eligible for the Living Benefit of a whole life insurance policy?

No, a person with pre-existing conditions may not be eligible for the Living Benefit under Equitable’s whole life insurance policy if the condition existed at the time the policy was first issued or at the date of the last reinstatement.

What are the additional riders available with Equitable’s Equimax whole life insurance?

Whole life insurance by Equitable has customization options along with various riders such as critical illness, additional term life insurance, disability waiver, and more. Insured individuals can choose from these options to further enhance their chances for a higher payout in case of severe illness or disability.

• Disability waiver of premium rider: Waives premiums if the policyholder becomes disabled, ensuring continued coverage without financial strain
• Term life insurance rider: Available only with single policies, this allows you to add term life insurance coverage to your whole life policy, providing additional protection within a single plan
• EquiLiving critical illness rider: Offers financial protection in the event of a severe illness, allowing you to access benefits for medical or living expenses
• Excelerator Deposit Option (EDO): Enables you to make lump-sum contributions to your policy, boosting its cash value and increasing your death benefit

Who should invest in Equitable Life whole life insurance policy? 

Equimax participating whole life insurance by Equitable Life offers a versatile solution for individuals with diverse financial goals. Whether you’re planning to leave a legacy, protect your wealth, manage debts, or secure a financial foundation for your children or grandchildren, this policy provides lifelong coverage and the opportunity to grow cash value. Its flexibility and tax-advantaged features make it an excellent choice for long-term planning.

Equimax can be a great option for:

– Estate planners aiming to create a financial legacy for loved ones or charities 

– Wealth protectors looking to preserve and pass on their hard-earned assets  

– Individuals ensuring their taxes and debts are covered after their passing  

– Investors wanting to grow wealth with tax-deferred savings and accessible funds

– Parents or grandparents securing protection and future wealth for children or grandchildren

What are the pros and cons of Equitable’s whole life insurance policy?

Equitable has several advantages such as lucrative riders, availability for a collateral loan, multiple dividend payout options, and tax-free death benefits. However, there are some disadvantages such as the non-availability of a non-participating whole life insurance option, higher premium costs, and slow cash value growth during the initial days of the Equitable Estate Builder plan.

Pros and cons of Equitable whole life insurance

How to get the best whole life insurance quotes in Canada?

When it comes to finding the best whole life insurance quotes in Canada, you have a few options. You could spend hours browsing different websites and comparing policies on your own, but that can quickly become overwhelming and time-consuming. This is where PolicyAdvisor comes in!

What sets PolicyAdvisor apart is not just the competitive pricing and multiple options to choose from, but also the lifetime after-sales support. After you’ve secured your policy, you’re not left on your own. Our team of expert advisors is always available to help with any questions or adjustments you need, ensuring you have ongoing support every step of the way. It’s a stress-free way to get the best coverage while knowing you’re always taken care of, now and in the future.

Sun Life is a leading provider in the Canadian insurance market, known for its comprehensive range of financial products. In this review, we’ll take a closer look at its whole life insurance offerings, evaluating their key features, benefits, and pros and cons.

Whether you’re looking for lifetime coverage or a strategic investment option, this review will help you decide if Sun Life’s whole life insurance policies align with your budget and financial goals.

What are the key benefits of Sun Life’s whole life insurance?

Sun Life’s whole life policies offer lifetime coverage with a cash value component that accumulates over time. They also include flexible payment options, allowing you to choose between paying premiums for life (Life Pay) or a limited period of 10, 15, or 20 years (10 Pay, 15 Pay, and 20 Pay).

They also offer 3 coverage options:

• Single Life: Covers one person and pays a tax-free death benefit upon their passing
• Joint first-to-die: Covers two people and pays a tax-free death benefit upon the death of the first insured person. It also includes a survivor benefit that allows the surviving person to apply for a new policy within 90 days without medical underwriting
• Joint last-to-die: Covers two people and pays a death benefit upon the death of the last insured person. One variant of this policy considers premiums fully paid after the death of the first insured person. The other requires premiums to be paid until the death of the last insured person.

Types of whole life insurance offered by Sun Life

Sun Life offers three participating, one non-participating, and a guaranteed whole life insurance plan. 

Participating whole life plans by Sun Life:

• Sun Par Protector II Life Insurance
• Sun Par Accumulator II Life Insurance
• Sun Par Accelerator life insurance

Non-participating whole life insurance by Sun Life:

• SunSpectrum Permanent Life II Insurance

Guaranteed whole life insurance by Sun Life:

• Sun Life Go Guaranteed life insurance

Here’s a complete breakdown of their core differences and key features:

Sun Life’s participating whole life plans

Sun Life’s participating whole life plans include all the standard benefits of whole life insurance: lifetime coverage, fixed premiums, cash value accumulation, and a guaranteed death benefit. Additionally, they pay annual dividends, based on the profits generated by the “par” account, which is funded by participating policy premiums.

Currently, Sun Life offers three participating whole life plans:

• Sun Par Protector II: This policy offers affordable lifetime coverage starting at $50,000 for adults and $25,000 for children aged 0–17. It also includes a cash value component, which starts accumulating after 5 years, and various dividend options, like premium reductions, cash withdrawal, interest accumulation on deposits, and paid-up additions
• Sun Par Accumulator: This policy provides lifetime coverage with early access to cash value starting after the first year. It offers the same dividend options as the Sun Par Protector II plan
• Sun Par Accelerator: Premiums for the Sun Par Accelerator plan are payable for only 8 years, after which it becomes fully paid up. Like the Accumulator plan, it offers early access to cash value starting after the first year. However, unlike other participating plans, its dividend options are only issued as paid-up additions

Key features of Sun Life’s Participating Whole Life Policies

How are dividends distributed in a Sun Life participating policy?

Dividends in Sun Life participating policies, such as Sun Par Protector and Sun Par Accumulator, are distributed based on the performance of the participating, or “par” account. This account tracks investments, operational expenses, policy claims, and other factors. 

Policyholders become eligible for dividends when the par account outperforms expectations, such as receiving higher investment returns or lower mortality claims. Dividends are then allocated by policy type and purchase date to ensure a fair distribution of earnings.

While dividends are not guaranteed and can vary from year to year, Sun Life has an excellent track record of maintaining its dividend scale. 

Sun Life whole life dividend scale for 2022-2024

• 2022: 6.00%
• 2023: 6.00%
• 2024: 6.25%

How are the premiums for my Sun Par Protector and Sun Accumulator invested?

Premiums from Sun Par Protector and Par Accumulator are invested in a diversified portfolio managed under the par account. The portion of premiums not required to pay for current benefits and operational expenses is allocated to various asset classes, including: 

• Government and corporate bonds
• Equities
• Real estate
• Commercial mortgages
• Private fixed income

Are par account investments affected by market conditions? 

Yes, par account investments are affected by market conditions. While Sun Life employs a long-term investment strategy and diversifies across various asset classes to stabilize returns, fluctuations in interest rates and stock prices can still affect the account’s earnings.

Sun Life’s non-participating and guaranteed whole life plans

These policies offer lifelong protection but differ significantly in benefits. The non-participating plan accumulates a cash value over time, while the guaranteed plan focuses solely on lifelong protection without building additional funds. Neither pays annual dividends.

Here’s an overview of their key features:

• SunSpectrum Permanent Life II (non-participating plan): This whole life policy provides a guaranteed death benefit and cash value, which begins accumulating after 2 years. It also offers coverage up to $25,000,000
• Sun Life Go Guaranteed Life Insurance: Designed for individuals with pre-existing health conditions, this plan offers lifetime coverage of up to $25,000 without requiring medical information. Unlike other whole life insurance from Sun Life, it does not offer coverage options like single life, joint-first-to-die, or joint-last-to-die

Key features of SunSpectrum and Go Guaranteed whole life insurance

What are the pros and cons of Sun Life’s whole life insurance?

Sun Life’s whole life policies offer several benefits, including lifelong coverage, fixed premiums, cash value growth, dividend options, and additional riders for enhanced coverage. However, they also have some drawbacks, like higher costs, delayed cash value growth, and limited coverage on certain plans. Let’s take a closer look at the pros and cons of Sun Life Whole Life insurance below:

How to apply for Sun Life’s whole life insurance?

You can get an instant Sun Life whole life insurance quote from PolicyAdvisor, where you can compare different plans and see how they stack up against other offerings from Canada’s top insurance providers.

For personalized guidance, PolicyAdvisor offers licensed advisors who can provide expert advice tailored to your requirements. We also offer lifetime after-sales support to assist you with any questions or adjustments in the future.

Whole life insurance typically costs between $45-$100 per month. However, nailing down the exact cost of whole life life insurance can be tricky.

First off, “whole life” is often used as a catch-all term for all types of permanent life insurance policies, when it’s actually just one type of permanent insurance. Secondly, whole life insurance has a lot of policy options that affect the price.

In this article, we’ll break down what whole life insurance is and all the factors that influence the monthly premium, so you can find out if whole life insurance is worth it.

What is whole life insurance?

Whole life insurance protects you for your entire life, paying out a tax-free lump sum of cash to your estate or your beneficiaries when you pass away. The policy length is not a particular term, it lasts for as long as you live. As long as you pay your life insurance premiums, your policy never expires — it’s as simple as that.

Whole life policies come with a living benefit called a cash value component. As you pay your premiums over your lifetime, part of that money is invested and generates a tax-deferred cash value that grows over time.

Whole life insurance is just one type of permanent coverage. There are also other types of permanent life insurance like universal life insurance and term to age 100 insurance.

Participating whole life insurance vs. non-participating whole life insurance

Beyond the perk of cash value, some whole life insurance policies, called “participating policies,” offer additional investment perks.

Whole-life policies that just have the cash value and no additional investment perks are known as “non-participating.” Whether your policy is participating or not has a large influence on the cost of life insurance.

• Participating Whole Life Insurance: In addition to accessing the cash value, the policyholder also receives dividends – typically annually. They “participate” in the insurance company’s investments because their premiums are used for the investments. Because of this additional growth generation component, participating policies are more expensive than non-participating policies. 
• Non-Participating Whole Life Insurance: The policyholder does not receive dividends and thus premiums are guaranteed, level, and generally lower.

How you pay your premiums will also have an effect on the cost of your whole life insurance. 

• Life Pay Whole Life Insurance: You pay the premiums for your entire life and receive coverage for life. 
• Limited Pay Whole Life Insurance: You only pay premiums for a set amount of time, not your entire life, but still get coverage for your whole life. It’s like an accelerated payment plan. Because of this limited pay period, the premiums are typically higher. 

How much does whole life insurance cost?

For non-participating whole-life insurance, you can expect to pay around $65/month for $100,000 in coverage, if you are in your 30s and in good health. The average cost for participating life insurance is about $75 for the same amount of coverage.

As we hinted above, whole life insurance tends to be more expensive than term life Insurance rates because the payout is guaranteed at the end of your life and there is a savings component to the policy.

Additionally, as with other types of insurance, whole life coverage costs more as you age. The later you buy, the less time your insurance companies has to collect enough premium to pay for the cost of insurance before they have to make a guaranteed payment. 

Whole life insurance quotes in Canada

*Quotes based on $100k in coverage for a non-smoker in regular health on a life-pay plan. Quotes based on average prices from leading insurance companies in Canada.

How much is a $25,000 whole life insurance policy?

The cost of a $25,000 whole life insurance policy typically ranges from $50 to $150 per month. The exact premium depends on several factors, including the insured’s age, health condition, and gender, as well as the underwriting criteria of the insurance provider. These factors collectively determine the overall cost of coverage.

How much is a $50,000 whole life insurance policy?

The cost of a $50,000 whole life insurance policy varies based on age, smoking status, and gender. For example, a 20-year-old male, non-smokers pay around $26.82 per month, while smokers pay $29.61. At age 30, female non-smokers pay approximately $31.46, compared to $36.41 for smokers. 

The premium differences reflect the increased health risks associated with smoking and aging, highlighting the importance of maintaining a healthy lifestyle for affordable coverage.

How much is a $100,000 whole life insurance policy?

The monthly premium for a $100,000 whole life insurance policy typically ranges between $150 and $300. However, the exact cost depends on several factors, including the insured’s age, overall health, and lifestyle habits such as smoking. Additionally, the specific terms and underwriting policies of the insurance company can influence the premium amount.

How much is $500,000 life insurance?

For a $500,000 participating whole life insurance policy, premiums vary by age, gender, and smoking status. For a 30-year-old male, non-smokers pay approximately $232.15 per month, while smokers pay $280.93. At age 35, non-smokers pay around $311.14, compared to $358.93 for smokers.

For females, the premiums are slightly lower. A 30-year-old non-smoker pays about $193.27, while smokers pay $225.35. At age 35, non-smokers pay approximately $253.43, while smokers face premiums of $284.31. 

What is the cash value of a $10,000 whole life insurance policy?

The cash value of a $10,000 whole life policy depends on factors like the policy age, premiums, and dividends. In the illustration below, the table shows how the cash value of a $10,000 whole life insurance policy increases over time. Initially, the cash value is minimal, but it grows as premiums are paid and dividends accumulate. 

By age 40, the cash value reaches $40,412, with dividends boosting it further. At age 60, the cash value rises to $301,902, and by age 70, it exceeds $439,000.

By age 80, the cash value reaches $555,467, with dividends pushing the total value above $2 million, illustrating the long-term growth potential of the policy.

Whole life insurance calculator, Canada

Wondering how much insurance you might need? The above numbers give you some idea what Whole Life Insurance might cost, but check out our life insurance calculator to get a full, holistic view of what it takes to solidify your financial security. There you can start comparing quotes and insurance plans for whole life coverage.

What affects the cost of whole life insurance?

The cost of insurance in Canada can change depending on your age, gender, smoking status, lifestyle, occupation, policy type, etc.

• Age and birthday: Life insurance costs increase with age due to higher statistical risks
• Gender: Women generally have lower life insurance costs due to longer life expectancy
• Smoking status: Smoking significantly raises life insurance premiums. Products like cigarettes, e-cigarettes, and marijuana usage impact rates. Quitting smoking for 12 months may lead to cost savings
• Health history: Healthy individuals with good BMI, no pre-existing health conditions, and favorable medical exam results receive lower premiums. Refusal of a medical exam or poor health leads to higher costs
• Family medical history: Hereditary conditions in family history impact life insurance rates
• Lifestyle: Engaging in risky activities, criminal history, or having a poor driving record increases costs
• Occupation: Dangerous occupations like firefighting or military service may lead to higher rates or coverage denial
• Foreign travel: Regular travel to high-risk nations may elevate life insurance costs
• Risk classification: Underwriters categorize individuals based on risk factors, affecting the premium
• Length and type of policy: Longer coverage duration leads to higher costs. Whole life insurance is more expensive than term life insurance products
• Coverage amount: Higher death benefit requests result in more expensive policies
• Policy options and riders: Additional features like convertibility, critical illness riders, and more increase costs. Adding optional life insurance riders enhances the policy but comes at a higher price

How much do you get when you cash out a whole life insurance policy?

The amount you get when cashing out a whole life insurance policy depends on the policy’s accumulated cash value, which grows over time. Factors such as how long you’ve maintained the policy, premium payments, and any loans or withdrawals can impact your cash-out value. 

• Policy duration: The longer you’ve held the policy, the more time the cash value has had to grow through premium payments and interest accumulation
• Premium contributions: Higher or consistent premium payments can increase cash value over time
• Loans or withdrawals: Any outstanding loans or prior withdrawals reduce the death benefit
• Surrender charges: Cashing out early may result in surrender fees, which can significantly lower the payout amount
• Policy type and features: Some policies may offer dividends or other bonuses that add to the cash value

Before cashing out, consult with an insurance professional (like our experts at PolicyAdvisor) to understand the full implications and make sure it aligns with your financial goals.

What happens when you pay off whole life insurance?

Once you pay off a whole life policy, it becomes fully paid-up, meaning no further premiums are required. This type of policy is known as limited pay whole life insurance.

The policy remains active for life, and the death benefit stays intact. The cash value will continue to grow, and you can still access it through loans or withdrawals.

This is especially helpful if you are buying a whole life policy for your children. While you pay the premiums till your child is 20-years-old, they remain protected for life and have access to cash value that they can use for any future financial obligations such as education costs.

Here’s what a paid-up policy would look like for a 5-year-old child:

Is whole life insurance worth it?

Whether or not you need whole life insurance depends entirely on both your personal choice and circumstances. It can provide a financial safety net while you’re alive by utilizing the cash value as well as provide security for your family after you pass away. 

Key benefits of whole life insurance include:

• Lifelong coverage– Your policy will never expire once premiums are paid
• Cash value growth– Premium payments are reinvested and grow cash value that you can access during your lifetime
• Dividends (participating policies only) – Annual dividend payments can be used to reinvest, withdraw, buy more insurance, or more
• No market volatility– The investment component is managed by the insurance company and it does not fluctuate with the market
• Guaranteed death benefit– Life insurance will pay out when you pass away no matter what
• Death benefit growth– Your death benefit or coverage amount can grow over time with cash value or dividends
• Level premiums– The cost of your policy will remain consistent as long as your policy
• Limited pay options– Your policy can be paid off in a short time frame so you don’t have to worry about it later

Get a whole life insurance quote in Canada

If you need answers about whole life insurance right away, don’t hesitate to schedule a call with one of our licensed insurance advisors.

They can answer any of your questions about whole life insurance, help you identify any gaps or shortfalls in your current coverage, and start you on the path to coverage if you so wish. In the meantime, calculate your life insurance coverage needs or get life insurance quotes online.

Great-West Life went through major changes in the company’s structure in 2020. The following is a brief history of Great-West Life Insurance, the current status of the company, and how to reach them regarding your policies.

History and Ownership: Great-West Life Assurance Company

Great-West Life Assurance Company was founded and incorporated in the year 1891 in Winnipeg, Manitoba. It wasn’t until 1942 that Great-West Life became the first Canadian company to enter into the accident and health insurance business.

Jeffrey Hall Brock started the company due to a lack of insurance options offered to Western Canadians at the time. The head office was developed within the “Exchange District” of Winnipeg, which is located on the corner of Rorie Street and Lombard Avenue.

Interestingly, in 1912, two Great-West Life policyholders were passengers on the Titanic, and the company covered their policies with no questions asked (Great-West Life was also responsible for the first death payout of a policyholder in 1893). The word assurance was used instead of “insurance” during these early days, as that was the term more commonly used throughout the British Commonwealth.

Merger and consolidation as Canada Life

Over the years they would become colloquially known as Great-West Life above anything else, although the beginning of 2020 brought a big change for the company. In 2019, the company announced it would be merging its brand with other companies under the same ownership, London Life and Canada Life.

The company is now known as Canada Life, although there are times where you will see references to Great-West Life through the transition period over the next few months and years. Rest assured, all of the policies you had before this merger will continue with the newly combined companies. These companies have a deep history in the Canadian insurance landscape.

London Life Insurance Company

London Life Insurance Company is almost 140-years old and was responsible for serving well over 2 million Canadians. They previously merged with Great-West Life in 1997 when they completed their first merger until the company merged again with Canada Life in 2003 while retaining its branding and still operating as a separate entity.

London Life is known for its “Freedom 55” motto, which refers to its financial services which aim to help their customers save enough money to where they can retire at the age of 55.

Canada Life Financial Corporation

Hugh Cossart Baker Sr. founded the Canada Life Assurance Company on August 21st, 1847. The firm was officially incorporated in 1849, and had to fight off a takeover bid by Manulife in 2003; this led to their eventual acquisition by the Great-West Life Assurance Company (through owner Power Financial Corporation) in that year.

The very first head office of Canada Life Assurance Company was located in Hamilton, Ontario, eventually moving to what is now known as the “Birks Building” (on King Street East and Hughson Street South in Hamilton). They moved several other times, once to the Canada Life Building that was finished development in 1895, and once more to their eventual Toronto headquarters in 1900.

Cawthra House was the company headquarters from 1926 to 1929 at King and Bay Streets in Toronto. They acquired and founded additional sister companies like Canada Life (UK) and Crown Life Insurance Company of Canada (CLICC).

What is Great-West Life Called now?

Canada’s Minister of Finance provided the final approval of amalgamation (the process of a company and their holding companies combining to become one large entity) of the Canadian insurers on November 25, 2019. The corporations and subsidiaries that were merged to create what we now know as The Canada Life Assurance Company are:

• Great-West Life Assurance Company
• London Life Insurance Company
• Canada Life Assurance Company (and their holdings)
• Canada Life Financial Corporation
• London Insurance Group Inc.

All of these companies operated as separate entities until January 1st, 2020 when the merger became official and The Canada Life Assurance Company began operation. Canada Life is now considered one of the country’s biggest life insurance companies and administers any insurance plan once owned by Great-West Lifeco.

Great-West Life Insurance products

Great-West Life offered many different types of insurance before the merger took place. Below you’ll find a list of the many products and investment management services that Great-West Life Insurance offered to their customers:

• Term Life Insurance
• Permanent Life Insurance
• Universal Life Insurance
• Disability, Critical Illness and Health Insurance Benefits
• Dental Insurance and other workplace benefits
• Financial Plan Services and Financial Security Advisors
• Wealth Management Products and Investments

What happened to my Great-West Life insurance policy?

Any insurance policies previously held with Great-West Life will now be serviced by Canada Life; you can find all of the information surrounding your coverage on the Canada Life website. As of January 1st, 2020, all of the contracts and policies associated with any of the merged companies transferred over to The Canada Life Assurance Company.

Amalgamation allows all of your policies and contracts to remain unchanged, so you will continue to benefit from their services as you would in the past. The Canada Life Assurance Company is dedicated to providing clients with the best coverage possible as they complete all aspects of this merger. The companies merged to provide improved customer service, more reliable coverage, and an overall better experience for all clients. Thus everything, like your contact details, benefits information, direct deposit and Groupnet details, your plan number, and more remains unchanged as your policy is served by the new Canada Life.

If you’re wondering how you can file a claim with Great-West Life Insurance, all you have to do is contact Canada Life for more information.

How do I submit a claim to Great-West Life?

You likely have questions surrounding your Great-West Life insurance policy and whether you’re still covered (the short answer is yes), and in turn, you might wonder who you’re supposed to contact. The goal of Great-West Life’s merger is to provide customers with a superior experience, as there are more assets to work with that will help improve their service and offer more flexibility in how they service their customers.

You don’t have to sign any paperwork or fill out any forms to ensure that your policies are carried over during the merger; this is an automatic process. That said, if you have any questions about submitting a claim, your policy, or your coverage details, you can always contact Canada Life for more information or access their support page (canadalife.com/support).

Websites and almost anything associated with Great-West Life is still being updated, which is why you may still see references to the recently merged company.

Life insurance policies are incredibly flexible and customizable. Not only do you have the choice between term life insurance and permanent life insurance, but you can also add life insurance riders to tailor a policy to exactly the coverage you need. That said, there are situations where you may need to think about changing your coverage or adding more policies to the coverage you already have.

It may seem strange to hold more than one life insurance policy simultaneously. Is it even allowed? We answer that and more below.

Can you have multiple life insurance policies?

Yes, in Canada it is perfectly legal and common to have multiple policies.

While there is no legal maximum number of policies (so you can have 2 life insurance policies or many more), insurance companies will look at the total amount of coverage you are seeking to determine whether it is reasonable and consistent with your needs.

In fact, you may already be covered by multiple policies and not even know it.

As most workplace insurance benefits include one life insurance policy, you would hold multiple policies if you took out any coverage on your own.

Beyond that specific situation, you can choose to have multiple life insurance policies of your own, from separate life insurance companies if you choose.

But why wouldn’t someone just get the coverage they need and hold only one life insurance policy?

Pros and cons of holding multiple life insurance policies

Can you apply to multiple insurance carriers at once?

Yes, you can apply to multiple insurance carriers, but there are often better and faster ways to get multiple life insurance policies then applying to several providers at the same time.

In North America, insurance companies share limited information regarding insurability of an applicant through a regulated body called the Medical Information Bureau (MIB). They do this to enhance transparency and consistency of information between the companies.

In rare cases, the information the MIB provides prevents the more unscrupulous applicants from holding too many policies simultaneously or providing false information to get insured by one company after getting declined by another.

If you are sending out multiple life insurance applications at the same time, it will raise some red flags among the providers and the MIB.

This will slow down your approval while they asses whether you have a good reason to apply to multiple carriers and in rare cases it may result in you getting out-rightly denied for coverage.

What are the alternatives to buying multiple life insurance policies?

There are many alternatives to applying for more than one life insurance policy:

• Using riders such as term riders or accidental death riders. They can be added to a base life insurance policy rather than buying the individual coverage.
• Adding guaranteed insurability. You can increase coverage in the future to meet your evolving needs.
• Converting your existing term life insurance policy – or a portion of it – into whole life insurance using the conversion feature.

In any case, enlist the help of an experienced digital broker like PolicyAdvisor whether you need one life insurance policy or think you will end up owning several.

We have the institutional knowledge and experience to help you navigate multiple applications and approvals, ensuring we don’t step on any toes as we present you with the potential costs and savings of multiple life insurance policies. Schedule a call today to get started.

Will all the policies pay out in full in the event of a death benefit?

Yes. You can claim on multiple policies and death benefits will be paid as per individual policy approvals and exclusions, if any. Life insurance policies do not coordinate or adjust benefits for other individual coverage that is in place.

Can you increase your life insurance coverage by buying several policies at once?

As mentioned above, yes – but within limits. Holding multiple policies is a common way for one to increase their life insurance coverage, but an insurance provider approves policies not only based on your health but also on the legitimacy of your coverage needs and your perceived ability to keep up with your monthly insurance premiums.

Overextending your finances to maintain several large life insurance policies does not make sense if the end result is you not having coverage at all.

Instead, calculate the right amount of coverage for your needs and contact a trusted broker to help tailor a life insurance coverage plan that works for your needs AND your budget.

Nobody wants to think about their death, but the hard reality is that with ageing comes questions about those you may leave behind. This goes doubly so for couples. When you have a significant other, you both are invested in finding the best life insurance policy for couples. Finding coverage for the two of you provides peace of mind should anything happen to you both.

What are the benefits of taking one life insurance policy for couples?

Lower policy fees

As discussed above, combined and joint-life insurance policies allow a couple to take coverage under a single policy, which is a less expensive way of seeking life insurance as you pay a single policy fee.

For example: you and your partner recently bought a home and have taken out a joint mortgage to cover the cost. You secure your mortgage by taking a joint-first-to-die policy and avoid paying the two policy fees.

The joint coverage includes a single coverage amount; you both can decide this amount based on the outstanding mortgage and its amortization period. The benefit is paid out upon the death of the first insured person. The survivor can then use the money to pay off the mortgage loan.

A penny saved is a penny earned; why not save the extra policy fee while comfortably getting the protection you need? While the amount may seem nominal month-to-month, it can add up to hundreds, if not thousands of dollars saved over the course of the coverage period.

And, as mentioned earlier, you can determine separate coverage amounts and terms for each insured life with a combined policy. In this case, you can also ensure that coverage continues for the surviving spouse or partner if one passes away.

One contract to manage

Keeping track of paperwork and physical contracts on top of regular financial responsibilities can be a pain. With a single policy for a couple, only one contract is issued. You have the ease of reading, managing, and storing just one policy instead of two.

Conversion to permanent insurance

Typically, joint life insurance policies let the survivor convert their term policy into a permanent policy without medical underwriting upon the death of the other life insured as long as they are within the policy term. While not strictly necessary, it gives the surviving partner the option to cover themselves for their entire life. In the case of a multi-life policy, the conversion option is available on both the coverages within the unified contract.

When is the best time to apply for life insurance as a couple?

The best time to get a life insurance quote is always as soon as possible, as your rates will generally be less expensive in your earlier years. However, this is the easy answer. Couples have many trigger points that ad urgency to their life insurance needs. These can include moving in together, getting married, buying a home, getting a pet, or having children just to name a few.

Where can you get life insurance for couples?

While every couple’s situation and needs may vary, joint and combined policies are an excellent fit for those looking to save on money whilst getting the protection they require for their common needs.

Most of Canada’s best insurance companies offer various options for couples’ life insurance. Speak to our advisor today; they can discuss all the options at your disposal and help you choose the right policy and life insurance company for you and your partner’s needs.

If you’ve been searching for life insurance quotes, you’ll find that there are two types of life insurance: term life insurance and whole life insurance. Perhaps you’ve come across advisors, bloggers, or even TikTokers encouraging you to opt for a term life policy. They brag about its affordability and say that permanent life insurance policies are a bad investment. But with any sort of insurance or investment, using a blanket statement of “good” or “bad” isn’t really fair.

There is no one-size-fits-all solution for insurance. So, let’s dig into three common claims and misconceptions made about whole life insurance to find out if it’s a good investment or not.

Whole life insurance definition

Whole life insurance policies are permanent, meaning you get lifelong coverage. This type of life insurance guarantees your beneficiaries receive a tax-free death benefit regardless of when you pass away. This is in contrast to term life insurance, which only provides coverage for a set amount of time. The terms are usually 10, 20, 25, or 30 years. If you die after that term is up, there is no payout.

Other than the policy coverage period, some permanent policies offer living benefits, investment vehicles, and savings accounts. Because the payout is guaranteed with permanent life insurance, the coverage can be used for funeral expenses, end-of-life medical bills, and other final costs.

Whole life insurance is a bad investment

Those in favour of term life insurance will argue that as an investment whole life insurance is “bad”. Often, they’ll say it’s better to buy a cheaper term life policy, and use your excess funds to invest in traditional stocks as opposed to whole life investment portfolios. It’s true that you may be able to make better returns this way — but the keyword here is “may.”

If someone spent time learning the tools it takes to become a savvy trader, they could make millions. But, the reality is that most of us don’t have the time or money needed to get rich off of the stock market.

Whole life insurance can actually be a good investment for two main reasons.

First, your beneficiaries are guaranteed to receive a tax-free payout upon your death. This is great if you want to ensure those you leave behind are left with some financial aid or stability.

Second, you can access funds from your policy during your life. When you pay your premiums, that money is used in two ways. Part of the money is used to cover the cost of insurance, meaning it goes toward the final payout. The other part of the money is invested in a portfolio that is managed by the insurance company.

The income made on these investments gives the policy a cash value that is available for you to withdraw from, borrow, or use as loan collateral. Because of this additional benefit, sometimes this type of insurance is called “cash value life insurance.”

With permanent policies, you may also be entitled to dividends from the investments made with your premium payments. You can use this annual return to purchase additional insurance or reduce your monthly premiums.

Whole life insurance is expensive

It’s true that permanent life insurance policies are more expensive than term life insurance. In fact, whole life insurance premiums can be five to 15 times more expensive than term payments. The exact difference in the cost of insurance will vary for individual policies, but that difference can be significant for those looking for a more budget-friendly life insurance policy.

However, this difference in premium cost isn’t without reason. Whole life insurance offers lifelong coverage, cash value, and investment options.  Another thing to note is that this type of permanent policy generally has guaranteed level premiums. This means you will pay the same amount for the duration of the policy (i.e. for your whole life). So, if you apply when you’re younger and healthy, the premiums can be quite reasonable and much more affordable than if you were applying later in life.

With term insurance, your premiums may increase with each term renewal or new application, creating quite the sticker shock later in life.

You have to surrender the policy to benefit from the cash value

As mentioned above, the cash value of your whole life insurance policy is grown from the premium investments made by your insurance provider.

You can access the cash value of your policy in a few ways. One way is to surrender, or cancel, your policy. But, this will leave you without an insurance policy. In this way, the cash value could be considered an emergency fund. When you surrender your policy you will receive the cash surrender value which is your cash value minus certain surrender fees. These are charges you would have agreed upon at the start of your policy, such as a cancellation fee. They can range from the hundreds to the thousands.

However, you may be able to utilize your cash value without cancelling your policy. Some policies allow a partial withdrawal. But, this will ultimately reduce the value of your life insurance death benefit. You can also take a loan out on the cash value. But, if that loan is not repaid during your lifetime, its remaining debt will be deducted from the final payout.

There will be a fee involved with a withdrawal or policy loan. It could be a flat rate cash payment (e.g. a few hundred dollars or more) or it could be a percentage fee based on the cash value of your policy. These policy loans may include interest fees as well.

The tax implications of withdrawing your cash value can be complicated, especially if you have made any capital gains on the policy. It’s best to speak to an accounting professional to before choosing this option.

It’s also important to note: while your beneficiaries are entitled to your death benefit, they are not entitled to the cash value of your policy after you die. At that time, the cash value is absorbed by the insurance company.

However, with participating whole life insurance policies (and some universal life insurance policies), it is possible to use the dividends to buy up your death benefit coverage using the tax-deferred growth of the policy’s investment component. This is known as enhanced life insurance.

Is term life insurance better than whole life insurance?

The insurance policy that works best for you will depend on a few factors such as your budget and your motivation for getting a life insurance policy in the first place. If you want a policy that ensures your children are financially taken care if you die while they are minors, a term policy could be sufficient. If you want to guarantee that your beneficiaries receive a death benefit to cover your funeral costs or the estate taxes that might be put on an inheritance, whole life insurance might be the better choice.

One common claim is that you will pay more for permanent life insurance policies but end up with the same death benefit as a term policy. This is both true and false. Let’s say you purchase a ten-year term life insurance policy with $50,000 in coverage. The cost of term life premiums will be less than those for a whole life policy with the same coverage of $50,000. If you die within the 10-year term, you will have spent less for that $50,000 payout. However, with a term policy, if you do not die within the 10-year term, there is no benefit at all. Your more expensive premiums with whole life insurance guarantee a payout whether that be 5, 10, or 30 years after purchasing the policy.

The key difference is paying for a policy if you die (term life insurance) versus when you die (whole life insurance). For some, they are willing to take the risk of the term policy if it means less expensive premiums. For others, they want that guaranteed payout of a whole life policy and the knowledge that when they pay their premiums, it was for something after all.

To answer the question of is term life better than whole life, you have to ask which you value more—a better price now or a guaranteed payout later?