For Canadian businesses, offering group benefits in 2025 isn’t just a perk; it has become a competitive necessity. In 2024, 67% of life and health insurance policies in Canada were sold as part of a group plan, according to the Canadian Life and Health Insurance Association (CLHIA). This statistic highlights how group insurance has become the preferred choice for both employers and employees, delivering cost-effective coverage and streamlined administration. 

As more organizations recognize its value, understanding how to implement group health insurance efficiently can help you stay ahead in attracting and retaining top talent.

What is group health insurance?

Group health insurance in Canada is an employer benefits plan that covers a defined group of employees under one master policy. It typically includes health benefits such as prescription drugs, dental care, vision care, and paramedical services. In many cases, coverage also extends to eligible dependents.

This type of plan allows employers to offer comprehensive benefits at a lower cost per person than individual insurance. The insurer spreads the risk across the entire group, which helps reduce premiums. 

Employers typically arrange group health insurance through an insurance provider or a licensed benefits broker. Group health insurance premiums may be fully paid by the employer or shared between the employer and employees.

How long does it take to implement group health insurance in Canada?

The time required to implement group health insurance in Canada can vary significantly depending on the size of the workforce, the complexity of the benefits package, and the readiness of internal systems such as payroll and Human Resource Information System (HRIS) platforms. Typically, it may take between 2 to 12 weeks for companies to implement group health insurance plans.

Most insurers allow companies to implement their group health insurance plans on the first of every month, whereas a few companies may allow you to start the plan by the 15th of every month. Smaller organizations often have fewer administrative layers, allowing them to transition from planning to launch in a relatively short time. Larger companies, particularly those operating across multiple provinces, typically require more time. 

These companies need to gather employee data, finalize plan designs, coordinate with insurers, and communicate the group health benefits information to their staff.

• Small businesses (2–49 employees): Usually take about 2 to 6 weeks to set up and launch coverage. The process moves quickly due to fewer decision-makers and a smaller employee census to manage
• Mid-market (50–249 employees): Typically requires around 4 to 8 weeks for full implementation. Additional time is needed for plan customization, system integration, and employee communications
• Large or complex organizations (250+ employees or multi-province): Often need approximately 6 to 12+ weeks to complete the process. The extended timeline accounts for multiple locations, varied eligibility rules, union agreements, and more extensive data validation

A step-by-step guide to implementing group health insurance in Canada

The process of implementing group health insurance in Canada follows a series of defined steps, from assessing employee needs and comparing quotes to implementing the plan and educating employees. Below is a week-by-week breakdown of a group benefits implementation process in Canada:

Week 0–1: Assessing employee demographics

Collect essential information of your employees, including a complete employee census with names, dates of birth, classes, and dependents. Define group medical insurance plan objectives, budget, and employee classifications that can help you design the plan efficiently.

Week 1–2: Plan designing and decisions

During the planning stage of the group health insurance design, it is important to finalize the benefits mix, including health, dental, vision, and paramedical services. Decide on prescription medicine coverage, waiting periods, and coverage limits that align with your objectives and budget based on your employee size.

Week 2–3: Group health insurance quotes and comparisons

Compare quotes from top group health insurance providers in Canada based on coverage levels, premiums, and additional features to find the best fit for your organization. You can seek the help of insurance brokers (such as our licensed experts at PolicyAdvisor) to help you compare multiple plans and make informed decisions.

Week 3–4: Approvals and contracts

Once you have the plan design in effect, you should review and submit the contract to the insurance company. This review and approval process usually takes 5-10 business days to approve, and the online account setup may take another 5 business days. Complete the application procedure, secure necessary signatures, and confirm the effective date of implementation of the group benefits plan.

Week 4–5: Provider setup & HRIS/payroll mapping

After the group health insurance company configures the plan in their systems, your HR or payroll team will need to set up deduction amounts into individual employees’ accounts and test integrations. Seek the help of insurance brokers to complete the payroll integration and prevent any chances of errors and enrollment issues.

Week 5–6: Employee communications and enrollment

Once the group health insurance plan is set in place, it is time to educate your employees about their benefits. Inform your employees about the plan details through meetings, webinars, or written materials. Your insurance brokers will open the enrollment window via portals or paper forms, setting clear deadlines for submissions.

Week 7 and above: Paying the first premium and monitoring

Coverage becomes active on the effective date. After you pay the first premium, conduct a post-launch audit to verify enrollments, payroll deductions, and ensure there are no gaps in coverage. These steps will help you implement the ideal group health insurance plan for your employees.

Can I launch group health insurance in my company within a month?

Yes, you can launch group health insurance in your company within a month, but it requires a streamlined process and full readiness from the start. To meet this timeline, you must provide a complete employee census, decide on plan design quickly, and use e-signatures and digital enrollment tools. 

Working with an experienced employee benefits broker can speed up insurer negotiations and setup. Small businesses often achieve the implementation of group insurance plans in two to four weeks. However, larger organizations may find it challenging without strong coordination and prompt decision-making.

What delays group health insurance implementation the most?

Several factors, such as slow plan designing, multi-province complexities, payroll integration issues, etc., can slow down the implementation of group health insurance in Canada. It can often extend the process beyond the expected timeline. Being aware of these delays helps employers plan ahead and take proactive steps to avoid them.

Common causes of group health insurance implementation delays include:

• Incomplete or inaccurate employee census data: Missing or incorrect details about employees and their dependents can cause insurers to request revisions, pushing back setup timelines
• Slow decision-making on plan design: Taking too long to finalize coverage types, requesting multiple revised quotes, benefit limits, and waiting periods can stall the entire implementation process
• Late submission of signed contracts and applications: Delays in returning required documents prevent the insurer from beginning plan configuration
• Evidence of insurability (EOI) requirements: Late applicants or employees applying for high coverage amounts may require medical approval, which can add days or weeks
• Multi-province or unionized workforce complexities: Navigating different provincial regulations or collective agreements often requires additional coordination and approvals

How can you implement group health insurance in your company faster?

You can speed up the process of implementing group health insurance in your company by streamlining decisions, discussing the benefits with your employees, preparing accurate data, and leveraging technology from the start. A well-organized approach helps you meet tight timelines without compromising plan quality or employee experience.

• Prepare a clean census and confirm classes early: Provide the insurer with a complete and accurate employee census, including job classifications, to avoid back-and-forth corrections
• Decide the waiting period and eligibility rules upfront: Finalize these rules before requesting quotes so they can be built into the plan from the beginning
• Use e-signatures and digital enrollment: Adopt electronic forms and online portals to reduce paperwork delays and speed up employee sign-ups
• Lock payroll codes and test files before enrollment: Ensure payroll deduction codes are correct and run test files to prevent errors during the first payroll cycle
• Pre-approve employee communications (FAQs, email templates, enrollment guides): Finalize and approve all communication materials in advance so you can launch enrollment immediately after plan setup

How to get the best group health insurance quotes in Canada?

Finding the best employee benefits quotes in Canada begins with a clear understanding of your company’s needs and a thorough comparison of plans from multiple insurers. At PolicyAdvisor, our licensed advisors work with you to evaluate options from more than 30 of Canada’s leading group insurance providers. 

We help you design a benefits plan that aligns with your budget and coverage objectives, even if your team has as few as two employees. This feature can help you ensure that you get the most value for your investment.

Our commitment doesn’t end once your plan is in place. We provide ongoing support through our dedicated after-sales service, helping you manage your benefits effectively. Schedule a call with us today to find the right employee benefits plan for your workforce.

Healthcare workers are getting hurt on the job, and it’s costing more than we think. In 2022, a total of 39,465 work-related injuries were reported by Canadian healthcare workers, with nearly 2.4 billion hours of duty performed by federally regulated employees. This is why group benefits for healthcare workers should be tailored, keeping in mind the unique healthcare needs of these heroes who save our lives!

In this blog, we’ll explore how specialized group benefits plans can meet the specific medical needs of healthcare workers. Whether you’re managing a hospital or running a private medical center, offering the right group insurance coverage will strengthen your entire healthcare organization and protect its reputation.

Why do healthcare workers in Canada need specialized group insurance plans?

Healthcare workers in Canada, including doctors, nurses, allied health professionals, and support staff, require specialized group insurance plans. This is primarily due to the unique nature of their work and the limitations of Canada’s provincial healthcare coverage. 

 Medical professionals often face higher occupational risks, greater physical and mental stress, and irregular work schedules. These factors make supplemental group benefits for healthcare workers essential in Canada.

Limitations in provincial healthcare coverage

Each Canadian province offers basic health insurance coverage, but none of these plans covers all the healthcare needs of working professionals, especially those in the medical field.

For instance, Ontario’s provincial healthcare coverage, also known as Ontario Health Insurance Plan (OHIP), does not cover:

• Prescription drugs for individuals under 65 (unless enrolled in the Ontario Drug Benefit program)
• Dental care, including cleanings, fillings, and extractions
• Vision care (eye exams, glasses, contact lenses) for adults aged 20–64
• Paramedical services such as physiotherapy, massage therapy, chiropractic care, or acupuncture
• Mental health counselling and therapy by non-physicians

For healthcare professionals, who are often exposed to physically demanding environments and infectious diseases, these gaps can result in significant out-of-pocket expenses. Without group benefits for healthcare workers in Ontario, they will have to bear the full cost of these necessary medical services. 

Occupational hazards faced by medical professionals

Healthcare workers routinely face higher occupational hazards compared to employees in many other industries. These risks include:

• Exposure to infectious diseases such as COVID-19, tuberculosis, and hepatitis
• Musculoskeletal injuries from patient handling or repetitive strain
• Burnout and mental health challenges from long shifts and emotional trauma
• Higher likelihood of disability, either short- or long-term, due to physical demands or stress-related conditions

Due to these occupational hazards, many employers and hospital management offer enhanced disability insurance, critical illness coverage, and mental health support to their employees. These services can be provided as part of comprehensive employee benefits plans for healthcare professionals in Canada.

Need for supplemental coverage and employee wellness-focused plans

Supplemental group insurance plans ensure that Canadian healthcare workers receive the full spectrum of care they need to maintain both physical and mental wellness. Group benefits for healthcare workers typically include:

• Extended health care (EHC): Covers prescriptions, vision, and paramedical services not paid for by provincial plans
• Dental insurance: Includes preventive care, fillings, root canals, and major procedures
• Health Spending Accounts (HSA): Offer tax-free reimbursement for eligible medical expenses beyond core plan limits
• Employee Assistance Programs (EAP): Provide access to mental health support, crisis counselling, legal advice, and financial planning

What is included in a group benefits plan for healthcare professionals in Canada?

Group benefits for healthcare workers in Canada provide comprehensive coverage (such as extended healthcare, dental and vision coverage, wellness plans, mental health support, etc) that goes beyond provincial healthcare. These plans help manage both expected and unforeseen health expenses, support mental wellness, and improve work-life balance for healthcare professionals.

Below is a comprehensive list of coverages typically included in group benefits plans for Canadian healthcare professionals:

1. Extended health insurance

• Covers prescription medications not funded by public drug plans (e.g., antibiotics, insulin, ADHD meds)
• Pays for eye exams, prescription glasses, and contact lenses (e.g., $150–$300 every 24 months).
• Reimburses laser eye surgery like LASIK up to the plan maximum
• Includes paramedical services like physiotherapy, chiropractic, massage therapy, acupuncture, and naturopathy (e.g., $500–$1,000 per year per service)
• Offers ambulance services, including ground and air transportation in emergencies
• Covers private or semi-private hospital rooms during inpatient stays
• Pays for medical aids and equipment such as crutches, walkers, orthotics, and CPAP machines
• Includes hearing aids and related audiology services
• Covers vaccinations and immunizations not provided by the public health system (e.g., travel vaccines, shingles vaccine)

2. Dental coverage

• Covers basic dental care like exams, x-rays, cleanings, fillings, and extractions
• Pays for major dental services such as crowns, bridges, dentures, and root canals
• Includes orthodontic treatment (e.g., braces and Invisalign) for children and sometimes adults, often up to $2,000–$3,000 lifetime
• Offers periodontal and endodontic services, such as gum surgery and treatment for tooth infections

3. Mental health support and counselling benefits

• Includes psychologist and therapist consultations (e.g., $500–$1,500 annually)
• Covers clinical social worker and psychotherapist services
• Provides access to Employee Assistance Programs (EAP) for 24/7 crisis counselling, stress management, and trauma support
• Supports treatment for burnout, anxiety, depression, and workplace PTSD, which is common among frontline medical staff

4. Virtual healthcare services and 24/7 access

• Provides on-demand access to doctors, nurses, and specialists via phone, video, or app
• Allows prescription renewals, lab requests, and medical notes without visiting a clinic
• Offers mental health support, dietitian consults, and health coaching virtually
• Reduces time off work with faster access to care, especially helpful for shift workers

5. Short-term and long-term disability insurance

• Replaces income if illness or injury prevents work for weeks or months
• Critical for frontline workers at higher risk of physical or mental health leave

6. Critical illness insurance

• Provides a tax-free lump sum (e.g., $10,000–$50,000) on diagnosis of major illnesses like cancer, stroke, or heart attack
• Supports recovery time, out-of-pocket medical expenses, or lifestyle adjustments

7. Health Spending Accounts (HSA)

• Gives a tax-free allowance (e.g., $500–$2,000 annually) for eligible health and dental expenses not covered by the base plan
• Popular among self-employed medical professionals and clinic owners

8. Travel medical insurance

• Covers emergency medical costs when travelling outside the province or country
• Often includes trip cancellation, baggage loss, or medical evacuation

9. Wellness and preventive health programs

• Includes coverage for smoking cessation, fitness programs, dietitian consults, and health coaching
• Some plans offer reimbursements for gym memberships, fitness trackers, or meditation apps

How much do group benefits cost for healthcare workers in Canada?

The monthly cost of group benefits for healthcare workers depends on the level of coverage selected (which includes Basic, Standard, or Enhanced coverage) as well as the provider, number of employees, and plan structure. 

On average, the monthly cost of group health insurance for healthcare workers may range between $75 to $300 per employee per month. The cost may go even higher based on the individual’s current health condition, number of dependents, and more.

Cost of group insurance for medical professionals

What factors affect the cost of group benefits for healthcare workers?

Group insurance premiums for healthcare workers are influenced by several factors, including workforce demographics, type of coverage selected, claims history, employer contribution and more.

• Number of employees: The number of employees on the plan directly impacts the cost, with larger healthcare teams typically benefiting from lower per-member rates
• Scope of coverage: Plans that include dental, vision, mental health, or paramedical services cost more than basic group health coverage for medical professionals
• Occupational risk level: Group insurance premiums are higher for roles involving greater physical risk, such as nurses, paramedics, or ER doctors
• Age and health of employees: Older or less healthy employees increase the risk for insurers, which raises group insurance costs for clinics and hospitals
• Claims history: A history of frequent or high-value claims within the group can drive up future insurance premiums for healthcare staff
• Custom add-ons: Adding optional benefits like critical illness insurance or private hospital rooms increases the cost of customized group plans
• Employer contribution: The more an employer contributes toward premium payments, the higher the overall cost of offering group insurance benefits
• Geographic location: Healthcare providers in different provinces or regions may face varying premium rates due to local healthcare costs and regulations

Which are the best group benefits providers for healthcare workers in Canada?

Selecting the right group benefits provider is essential for healthcare organizations of all sizes, from large hospitals to small family practices. In Canada, leading insurers such as Sun Life, Canada Life, Manulife, Desjardins, Empire Life, Equitable Life and GreenShield offer the best group benefits plans for healthcare workers.

Best group benefits providers for medical professionals in Canada

Can healthcare workers keep their employee benefits after leaving a job?

Whether employees can keep their group benefits after leaving a job depends on the type of coverage and the provider’s policy. Most traditional group health insurance plans for healthcare workers end once employment terminates. However, some plans offer conversion options or continuation coverage for a limited time. 

Employees may be able to convert their group life insurance to an individual policy or pay to extend health benefits temporarily. This is often called the portability of group benefits. It’s important to review your plan details or speak with an insurance advisor (such as our experts at PolicyAdvisor) to understand post-employment benefit options in Canada.

Do part-time healthcare workers qualify for group benefits?

Part-time healthcare workers may qualify for group benefits, depending on the employer’s policy and the insurance provider’s eligibility rules. Some hospitals and clinics offer group health insurance for part-time medical staff, especially if they work a minimum number of hours per week. 

The group insurance coverage for medical professionals may include health, dental, vision, and life insurance, though benefits could be limited compared to full-time plans. Employers may offer prorated premiums or reduced coverage. It’s important to check the specific group benefits eligibility for part-time healthcare workers when joining a practice or facility.

How to build a customized employee benefits plan for healthcare workers in Canada?

Designing a customized employee benefits plan for healthcare workers in Canada requires a thoughtful approach. To build the right plan, assess the needs of your employees, include core coverage, add optional benefits, and also educate your employees about their benefits. Offering tailored group benefits helps improve retention, reduce burnout, and support the overall well-being of your employees.

• Start with a needs assessment: Evaluate the roles, risk levels, age groups, and work hours of your healthcare staff to identify key coverage priorities
• Include core health coverage: Offer essential group benefits such as extended health, dental, vision, and prescription drug coverage
• Add optional protection for high-risk roles: Supplement core benefits with critical illness, disability, or life insurance for staff in demanding or high-risk positions
• Incorporate mental health and wellness support: Provide access to employee assistance programs (EAPs), therapy sessions, and stress management tools
• Offer flexibility through HSAs or WSAs: Introduce healthcare or wellness spending accounts to help employees pay for services not covered under the main plan
• Design modular or tiered benefit options: Let employees choose between different levels or types of coverage based on their personal needs and family status
• Ensure plan portability and continuity: Allow for benefit conversion or continuation if employees leave the organization, retire, or change roles
• Educate employees about their benefits: Conduct onboarding sessions, distribute plan summaries, and offer ongoing support to boost understanding and usage
• Work with a licensed group benefits insurance advisor: Partner with a licensed insurance broker to compare providers, customize coverage, and manage compliance

How to get the best group benefits quotes for healthcare workers in Canada?

To get the best group benefits quotes for healthcare workers in Canada, it’s important to compare plans from multiple top-rated insurance providers. At PolicyAdvisor, we work with leading group insurance companies in Canada to help both hospital administrators and independent doctors or clinic owners find affordable, tailored coverage based on workforce size, job risk, and staff needs.

Whether you run a large hospital or a small practice, our experienced advisors will guide you through plan selection, explain benefit options, and provide free, no-obligation group insurance quotes. We also offer dedicated after-sales support to ensure your team’s coverage remains up-to-date and effective as your organization grows.

In today’s competitive job market, offering a paycheck alone isn’t enough to attract top talent – employee benefits are the real deal-maker. In fact, a survey by Glassdoor revealed that 79% of job seekers consider benefits and perks among their top priorities before accepting a job. 

That’s why knowing how to buy group insurance in Canada isn’t just about ticking a box. It’s about building a workplace that attracts, retains, and protects your best people. This guide will walk you through every step, from comparing providers to tailoring coverage that fits your team’s needs and your budget.

What is group insurance in Canada?

Group insurance in Canada is a policy that typically covers a group of employees under a single contract. This type of employee benefits plan helps businesses attract and retain top talent, while providing employees with peace of mind. 

Employers can customize group insurance in Canada to include core benefits like prescription drugs, vision care, and dental coverage, along with extras such as mental health support or wellness programs. 

Group insurance can be provided to a workforce with a minimum of two working employees or owners. This makes group insurance a smart choice for companies that want to provide valuable protection while keeping premiums manageable.

Here’s what group insurance in Canada typically covers:

• Health coverage: Prescription drugs, hospital stays, ambulance services, and paramedical care like physiotherapy, chiropractic care, massage therapy, and acupuncture.
• Dental coverage: Routine checkups, cleanings, fillings, scaling, polishing, and sometimes major services such as root canals, crowns, and orthodontics
• Vision care: Eye exams, prescription glasses, and contact lenses, with allowances for frames and lenses
• Life insurance: Lump-sum payment to beneficiaries in case of the employee’s death
• Accidental death and dismemberment (AD&D): Additional payout for accidental death or severe injuries such as loss of limbs or vision
• Disability insurance: Short-term or long-term income replacement if an employee cannot work due to illness or injury
• Mental health support: Coverage for therapy, counselling, and psychiatric care
• Employee assistance programs (EAPs): Confidential counselling services for personal, financial, or work-related issues
• Wellness benefits: Support for healthy living, such as gym memberships, smoking cessation programs, or nutrition counselling

How to choose the right group insurance plan for your employees?

Choosing the right plan when buying group insurance in Canada requires careful planning so you can meet employee needs without overspending. Employers should assess team demographics, understand pain points and compare multiple insurance options before choosing the right fit for their organization. 

Here’s everything you need to look for when buying group insurance in Canada:

• Assess your team’s demographics, health conditions, and family coverage needs to design a plan that works for everyone
• Decide whether a mandatory plan for all employees or a voluntary enrollment option, based on your total employee size. Companies with a workforce of fewer than 10 employees should make group insurance mandatory for all full-time employees
• Include essential core benefits like health, dental, life, and disability coverage, and offer optional add-ons for extra flexibility
• Evaluate coverage for dental, vision, mental health, and paramedical services to ensure the plan addresses diverse employee needs
• Compare multiple group insurance providers based on pricing, claims approval times, provider network size, and customer satisfaction ratings
• Choose a plan with adjustable coverage options so you can scale benefits as your workforce grows or changes
• Review renewal terms, rate guarantees, and factors that may cause premium increases over time
• Check if the plan offers wellness benefits, such as gym memberships, smoking cessation programs, or nutrition counselling, to encourage healthier lifestyles
• Ensure the policy has minimal medical underwriting so employees with pre-existing conditions can easily qualify
• Look for tax advantages by confirming that employer-paid premiums qualify as deductible business expenses
• Confirm whether dependents can be added to the plan at affordable rates to make the coverage more attractive
• Partner with an experienced group insurance broker or advisor (such as our experts at PolicyAdvisor) who can negotiate better rates and customize benefits for your workforce

How to buy group insurance in Canada: A step-by-step guide

When buying group insurance in Canada, employers should follow a clear, structured process to balance employee needs with budget limits. Determining the budget and contribution split, shortlisting the best group insurance plans, comparing multiple quotes, customizing your benefits package, etc, can help employers buy the right group insurance for their needs.

Step 1: Determine your budget and contribution split

Decide how much your company can spend and whether you will cover premiums fully or share costs with employees, such as an 80/20 split. However, the minimum contribution split for most insurers is capped at 50% from the employers, although some companies may allow employers to go below 50%. Consider using tools like Health Spending Accounts to control costs and add flexibility.

Step 2: Research and shortlist the best group insurance providers

Identify the top group insurance providers in Canada that offer competitive pricing, strong customer service, customizable coverage options, and digital enrollment tools. Focus on companies with a proven track record and flexible plan designs.

Step 3: Request and compare multiple quotes

Gather quotes from several providers or brokers to compare premiums, coverage details, participation requirements, and additional services. Comparing side-by-side helps ensure you secure the best rates when buying group insurance in Canada.

Step 4: Review policy terms and exclusions

Examine the fine print, including eligibility rules, coverage limits, exclusions, and renewal conditions. Check whether dependents can be easily added, and if minimal medical underwriting applies to make coverage accessible to all employees.

Step 5: Customize your benefits package

Tailor your plan to meet workforce needs by including core coverage like health, dental, vision, life, and disability benefits, along with optional add-ons such as mental health services, critical illness coverage, and wellness programs.

Step 6: Complete enrollment and implementation

Set up an open enrollment period, establish payroll deduction systems, and ensure employees understand how to access their benefits. Use digital tools to streamline onboarding and make it easy for staff to manage their coverage.

Step 7: Monitor, review, and adjust annually

Track claims data, gather employee feedback, and compare your plan to industry standards. Adjust coverage levels or add new benefits to keep your plan competitive and aligned with employee needs.

Step 8: Leverage expert guidance

Work with an experienced group insurance broker (like our licensed professionals at PolicyAdvisor) or benefits advisor to negotiate better rates, customize benefits, and ensure compliance. Professional advice can help you maximize value and avoid costly mistakes when buying group insurance in Canada.

How much does group insurance cost per employee in Canada?

The cost of buying group insurance in Canada depends on the coverage level, benefits included, and the insurer’s pricing model. Employers can expect to pay between $130 and $300 per employee per month for an employee benefits plan in Canada.

• A basic group insurance plan costs between $130 and $250 per employee per month, offering essential health coverage
• A mid-tier plan with additional benefits such as dental and vision typically costs $180 to $225 per employee per month
• An advanced group insurance plan with comprehensive coverage, including mental health support and extended health benefits, ranges from $250 to $300 per employee per month

The total cost can vary depending on employee demographics, industry risk factors, and whether you choose mandatory or voluntary participation. Employers can reduce costs by customizing coverage, bundling benefits, and working with a group insurance broker to negotiate better rates.

Are there tax benefits when you buy group insurance in Canada?

Yes, when you buy group insurance in Canada, both employers and employees can enjoy tax advantages. For employers, group insurance premiums are typically considered a business expense, making them tax-deductible and reducing overall taxable income. Employees often receive certain benefits, like health and dental coverage, tax-free.

However, some benefits, such as group life or disability insurance, may have taxable portions if the employer pays for these policies. Taking advantage of these tax benefits not only reduces costs but also makes group insurance a more attractive and affordable option for businesses of all sizes.

Is it better to buy group insurance through a broker or directly from an insurer?

In Canada, buying group insurance through a broker is often the better choice because group insurance brokers, such as our experts at PolicyAdvisor, have access to multiple insurers, allowing them to compare plans, negotiate competitive premiums, and design coverage that fits your team’s unique needs. 

They guide you through the entire process, right from assessing requirements to explaining policy terms. They also provide ongoing support for renewals and claims. In contrast, buying directly from an insurer limits you to their products and pricing, which may not offer the best value or flexibility for your business and employees.

Why should you buy group insurance in Canada?

Buying group insurance in Canada gives both employers and employees access to affordable, comprehensive benefits under a single policy. Through employee insurance plans, companies strengthen their benefits package, reduce absenteeism, improve productivity and gain a tax advantage. Employees also enjoy a more comprehensive coverage, affordable premiums, income protection and peace of mind.

Benefits for employers

• Attract and retain top talent: Competitive benefits make job offers more appealing and reduce employee turnover
• Boost employee loyalty and satisfaction: Workers value companies that invest in their health and well-being
• Gain tax advantages: Employer-paid premiums for group health and dental benefits are tax-deductible business expenses in Canada
• Lower hiring and training costs: Keeping experienced employees reduces expenses tied to recruiting and onboarding new staff
• Improve productivity: Healthy employees take fewer sick days and perform better on the job
• Enhance company reputation: Offering strong group benefits positions your business as an employer of choice in your industry
• Flexible plan design: Employers can tailor coverage to meet workforce needs without overspending
• Simplified administration: Managing one group policy is easier than handling multiple individual plans

Benefits for employees 

• Affordable premiums: Group rates are lower than individual insurance costs because the risk is shared among many members
• Broader coverage: Plans often include health, dental, vision, life, disability, and wellness benefits
• Minimal medical underwriting: Employees can qualify for coverage even with pre-existing conditions
• Access to preventive care: Routine checkups, screenings, and early treatments are covered, helping maintain long-term health
• Income protection: Disability benefits ensure a steady income if an employee can’t work due to illness or injury
• Mental health support: Access to counselling, therapy, and employee assistance programs for mental health support and emotional well-being
• Family coverage options: Employees can extend benefits to spouses and dependents at a lower cost
• Peace of mind: Knowing that health expenses are covered reduces financial stress and improves overall quality of life

What are the common mistakes to avoid when buying group insurance in Canada?

When you buy group insurance in Canada, making the wrong decisions can lead to higher costs, limited coverage, and unhappy employees. Avoid common mistakes like skipping assessment, focusing only on cost, not comparing multiple providers and ignoring policy exclusions.

• Skipping a needs assessment: Many employers choose plans without evaluating employees’ actual health, dental, and wellness needs, leading to gaps in coverage
• Focusing only on cost: Choosing the cheapest plan may save in the short term, but can result in inadequate benefits and low employee satisfaction
• Not comparing multiple providers: Failing to shop around limits your bargaining power and can cause you to miss out on better coverage or lower premiums
• Ignoring policy exclusions: Overlooking what’s not covered can lead to unexpected out-of-pocket expenses for employees
• Underestimating plan flexibility: A rigid plan without optional add-ons can make it harder to accommodate diverse employee needs
• Skipping professional advice: Avoiding brokers or advisors may result in missing tailored solutions and hidden savings
• Failing to educate employees: Without proper communication, employees may not understand or use their benefits effectively
• Neglecting regular plan reviews: Market rates, employee needs, and regulations change; not reviewing annually can lock you into an outdated plan
• Overlooking tax implications: Not understanding taxable vs. non-taxable benefits can cause compliance issues and unexpected costs
• Not considering long-term scalability: Choosing a plan that doesn’t grow with your team can lead to costly replacements later

How to get the best group insurance quotes in Canada?

Finding the right group insurance plan isn’t just about comparing prices. It’s about securing long-term value for your employees and your organization. The smartest way to get the best quotes is to explore multiple providers, compare coverage features, and match them with your team’s needs.

At PolicyAdvisor, we take the guesswork out of this process by partnering with top group insurance companies in Canada and tailoring plans for organizations of every size, from hospitals and clinics to small startups.

Here’s how we help you buy the best group insurance policies in Canada:

• We work with Canada’s top group benefits companies to bring you competitive rates and reliable coverage
• We match coverage to your workforce size, industry risks, and benefit priorities, even for smaller teams consisting of only 2 employees
• Our licensed advisors explain plan features, cost-saving strategies, and legal requirements in clear language
• You can access free, no-obligation quotes that help you compare multiple offers without any commitment
• We provide dedicated after-sales support to keep your coverage relevant as your business grows

Canada faces a tightening labour market. In late 2024, 28.3 percent of businesses reported recruiting skilled employees as a major obstacle. Nearly 19.3 percent expected retaining skilled staff would remain a challenge, and 19.1 percent anticipated a general labour shortage. 

In addition, 49.3 percent of employers increased wages to help retain talent in 2024. Job seekers now place greater value on comprehensive employee benefits packages, often weighing them equally or more than salary. As a result, group insurance in Canada is no longer a perk, it is a strategic necessity. 

From extended health coverage to wellness programs and disability benefits, group insurance can serve as a powerful tool for both attracting top talent and improving employee retention. This guide explores how Canadian employers can use workplace benefits to build a more resilient and engaged workforce.

The Canadian talent retention crisis: Why benefits matter now

Employers report increasing challenges in recruiting and retaining employees. Over one-third predict labour-related obstacles in the coming months. Retention now costs companies 1.5 to 2.5 times the annual salary of departing employees.

Replacing staff disrupts continuity, impacts productivity and increases hiring costs. Therefore, offering a strong group benefits package can reduce turnover, improve morale and lower recruiting costs over time.

What top talent expects from employee benefits packages

Canadian job seekers increasingly seek out comprehensive group health insurance packages that address both financial protection and wellness. Priorities often include:

• Extended health and dental care: Core expectations for most employees, especially in provinces where public plans do not cover prescription drugs, vision, or dental services
• Mental health benefits in Canada: Increasingly essential as awareness grows; younger workers often prioritize virtual therapy, EAPs, and mental wellness apps as must-have benefits
• Disability coverage: Short- and long-term disability insurance offers vital income protection, especially for roles without paid sick leave or those in high-stress or physically demanding fields
• Retirement and savings plans: Group RRSPs, DPSPs, or pension matching contribute to long-term financial wellness and are valued by older workers planning for retirement
• Flexibility and customization: Modular or cafeteria-style benefits allow employees to choose what fits their life stage—this adaptability is key for multigenerational teams and remote or hybrid workforces

Younger workers, especially Millennials and Gen Z, tend to value mental health resources and workplace wellness programs, while Gen X and Boomers may prioritize long-term disability and retirement planning.

Core group insurance benefits that attract top candidates

Employers can make group insurance plans stand out with valuable and relevant coverage. The most impactful features include:

Group insurance features that help retain top talent 

Employers competing for top talent in today’s labour market must go beyond standard health and dental plans. Advanced group health insurance plans, particularly those that promote wellness, support dependents, and foster financial security play a critical role in long-term employee retention. When thoughtfully designed, these features reinforce a company’s commitment to employee wellbeing and career longevity.

Wellness programs and preventive care

An effective benefits strategy supports not just physical health, but mental and emotional wellbeing. Integrating wellness into group insurance increases engagement and reduces long-term absenteeism.

• Employee Assistance Programs (EAPs): Confidential counselling and crisis support services help employees manage stress, family issues, or financial challenges
• Wellness Spending Accounts (WSAs): These provide flexible reimbursement for fitness, mindfulness, or personal wellness expenses not typically covered by traditional plans
• On-site or virtual mental health support: Direct access to therapists, psychologists, or wellness coaches boosts mental health outcomes, especially in remote or high-pressure roles
• Preventive care and health screening: Coverage for screenings (e.g., heart, diabetes, cancer) and vaccinations helps identify health issues early and reduce future claims

Family coverage and dependent benefits

Support for employees’ families has become a competitive differentiator in benefits planning. These features improve employee loyalty, especially among those balancing caregiving responsibilities.

• Extended coverage for spouses and children: Helps reduce out-of-pocket healthcare costs for the household
• Parental leave top-ups: Offering additional paid time-off encourages retention during life transitions
• Fertility treatment support: Coverage for IVF, IUI, or adoption-related expenses appeals to younger employees and signals inclusivity
• Dependent Care Spending Accounts: Allow employees to offset daycare or eldercare costs using pre-tax dollars

Retirement and financial planning benefits

Long-term financial security is a major factor in employee retention—particularly for Gen X and Boomers approaching retirement.

• Group RRSPs with employer matching: Encourages disciplined savings while offering a tax-effective compensation tool
• Defined contribution or defined benefit pension plans: Provide predictable retirement income, highly valued in stable industries
• Stock purchase plans (ESPPs): Promote a sense of ownership and align employee performance with business success
• Financial education and advisory tools: Access to financial literacy resources, budget apps, or advisor consultations supports overall financial wellbeing

Industry-specific group insurance strategies in Canada

Each industry presents unique risks and employee expectations. Customizing benefits to meet sector-specific needs enhances program effectiveness and relevance.

Employee benefits for the technology sector

• Flexible work health coverage: Plans that adapt to hybrid or fully remote work environments
• Enhanced mental health tools: Apps, coaching, and digital platforms tailored to high-stress, screen-heavy roles
• Virtual care access: Essential for distributed teams who may lack in-person provider access
• Learning and development credits: Support career growth through certification reimbursement or course funding

Employee benefits for healthcare and professional services

• Continuing education coverage: Keeps employees up-to-date with licensing or professional development requirements
• Professional liability insurance: Protects employees in regulated roles, especially clinicians and advisors
• Enhanced disability plans: Tailored to the high burnout risks and physical demands of frontline work
• Sabbatical or mental health leave: Encourages long-term retention and mitigates burnout

Employee benefits for manufacturing and trade

• Enhanced injury and rehabilitation benefits: Crucial for employees in physically demanding roles or hazardous environments
• Shift worker benefit customization: Supports workers with irregular hours through flexible scheduling and claim support
• Occupational health support: On-site clinics, ergonomic assessments, and return-to-work programs lower lost time and improve safety culture
• Union-standard compliance: Aligns benefits with negotiated contracts and helps maintain labour relations

Which providers offer group insurance in Canada?

Top group insurance providers in Canada include Sun Life, Canada Life, Manulife, Green Shield Canada, Desjardins, Empire Life, and Equitable Life. 

Top companies offering group benefits plans in Canada

Group insurance for small businesses in Canada offers a cost-effective way to provide health benefits by pooling risk across employees, making employee benefits far more affordable than individual health plans. 

With over 27 million Canadians now covered by health insurance, mostly through workplace plans, offering group benefits has become a powerful tool for small businesses to attract and retain talent. 

In this guide, we’ll show you how small businesses in Canada can get affordable group insurance plans while getting the most value from every dollar spent.

Why does offering affordable group health insurance matter?

Group insurance spreads risk across multiple employees, significantly reducing individual costs while providing access to vital health benefits. In 2024, Canada’s life and health insurers paid out $135 billion in benefits, averaging $370 million per day. This includes $50.2 billion for supplementary health, disability, and accident coverage, a 14% increase from 2023.

By investing in group health insurance, small businesses also contribute to a larger system that employs over 170,000 Canadians and provides coverage to over 100 million people worldwide. Group insurance is not just a benefit, it’s a proven strategy for fostering productivity, loyalty, and long-term business growth.

What is the average cost of group health insurance for small businesses?

Small businesses in Canada typically pay between $80 and $200 per employee per month for basic group health insurance. Enhanced group health insurance plans can cost between $150 and $350 per month per employee.  

Which insurance companies in Canada offer affordable group health insurance plans?

Leading Canadian Insurance companies like Sun Life, Canada Life, Manulife, Desjardins, Green Shield Canada, Medavie Blue Cross, Empire Life, Equitable Life, and offer customized solutions that meet the needs of small businesses, growing startups, and mid-sized enterprises alike.

Sun Life Group Benefits 

• Best for: Medium to large businesses looking for comprehensive digital tools and wellness integration
  
• Why PolicyAdvisor recommends:
  
  • Digital tools for administration: Offers a user-friendly digital enrollment and management platform to streamline employee onboarding, benefits management, reports, and billing
  • Lumino Health Virtual Care: Provides access to physical and mental health resources, including consultations with specialists via virtual platforms
  • My Sun Life mobile app: Enables employees to submit extended health care (EHC) claims and receive payments within 24–48 hours
  • Diversity, equity, and inclusion (DE&I) coverage: Includes unique offerings like gender affirmation coverage to support diverse employee needs
  • Comprehensive coverage options: Includes health, dental, vision, paramedical services, and emergency travel coverage, with flexible plans ranging from basic to enhanced
  • Travel insurance integration: Standard and enhanced plans include travel insurance coverage for up to 60 days, ideal for employees who travel frequently
  • Sustainability focus: Incorporates sustainable practices, such as investments in green assets, aligning with broader environmental and social goals

Canada Life Group Benefits

• Best for: Small to mid-sized businesses needing flexible plan design and strong provider networks
  
• Why PolicyAdvisor recommends:
  • Extensive provider network: Offers access to a nationwide network of healthcare providers for direct billing and care access
  • Digital admin tools: Provides online enrollment, management, and billing tools for efficient plan administration
  • Drugsolutions® program: Focuses on affordable medication coverage, balancing cost and care for employees
  • Expat and newcomer plans: Tailored health coverage options for international employees or those new to Canada
  • Comprehensive benefits: Includes health, dental, life, and disability insurance, with customizable options to suit diverse workforces
  • Wellness programs: Emphasizes employee well-being with resources for mental and physical health

Manulife Group Benefits

Best for: Employers investing in employee health and retention through wellness and virtual care
Why PolicyAdvisor recommends:

• Workplace Advisor: An employee assistance program for small businesses with 2 to 50 members and provides unlimited access to various forms of short-term counselling for employees and eligible dependents. Additional features include:
• Diverse offerings: Toll-free access to manager coaching, online human resource library, online courses for leaders and plan members, eldercare and childcare search resources, and trauma response services
• Health eLinks®: An online knowledge center promoting health and wellness that includes an online health risk assessment (HRA) for plan members. It helps participants track health results, provides access to valuable resources and action plans, and encourages proactive health management
• Health Service Navigator®: This serves as a one-stop access point for integrated health tips and medical condition information. It provides resources to navigate the Canadian healthcare system and offers access to world-class doctors for second opinions on serious illnesses
• Resilience® Program: This program is available for groups with a minimum of 25 members. This offers confidential counselling and health management services. This program also enhances wellness offerings, fostering a supportive environment for employee health and well-being

Medavie Blue Cross Group Benefits

Best for: Atlantic Canadian and Quebec businesses needing regional expertise and competitive rates

Why PolicyAdvisor recommends:

• Connected care platform: Provides access to leading health providers with preferred pricing via the Medavie Mobile app or online portal
• Online doctors benefit: Offers year-round access to Canadian-licensed physicians for virtual care, enhancing employee health access
• Cost plus option: Enhances plans with up to 100% coverage for key employees
• Flexible dependent coverage: Extends coverage to non-traditional dependents (e.g., parents or grandparents) if eligible under CRA guidelines
• Group assured access: Ensures employees and families have access to affordable personal health plans with no exclusions for pre-existing conditions, available in Atlantic Canada
• Wellness and health management: Emphasizes member well-being with wellness programs and extensive online self-service options

Empire Life Group Benefits

Best for: Startups and smaller teams that want fast, no-fuss onboarding and affordable rates
Why PolicyAdvisor recommends:

• Flexible group benefits: Offers customizable health, dental, life, disability, and critical illness plans tailored to employee and family well-being
• Competitive pricing: Provides cost-effective plans with innovative offerings for small to medium-sized businesses
• Wellness programs: Includes resources to support employee health and productivity
• Health Spending Accounts: Offers options for employees to cover additional health-related expenses

Equitable Life Group Benefits

Best for: Growing businesses wanting scalable plans and reliable advisor support
Why PolicyAdvisor recommends:

• EZBenefits plan: This is a pooled plan that small businesses (3–35 employees) can select to access basic plan options. Since it is pooled, it comes with less risk, and fewer premiums increase over time. EZBenefits offers four tiers of coverage (Bronze, Silver, Gold, and Platinum) without deductibles, allowing small businesses to select benefits that suit their needs and budgets
• Digital tools: The EZBenefits plan includes digital tools like the EZClaim Mobile app for submitting claims and accessing benefits
• Health Spending Account (HCSA): Reimburses non-traditional expenses like cosmetic surgery or prescribed over-the-counter medication
• Taxable Spending Account (TSA): Offers flexible spending options with balance carry-forward or use-it-or-lose-it models
• Ezclaim system: Enables quick claim submissions via a secure web portal or mobile app
• Long-term price stability: Provides predictable pricing for health and dental benefits, ideal for budgeting
• Healthconnector solutions: Supports employees with severe illness or mental health issues, improving productivity and reducing absences

Employee wellbeing is no longer a perk—it’s a workplace priority. As expectations shift and employees demand more inclusive, personalized, and wellness-driven benefits, employers must rethink how their group insurance plans support physical, mental, and financial health. In fact, 89% of Canadians believe it’s important for employers to prioritize employee wellbeing. This makes employee benefits a clear benchmark for a competitive workplace culture.

In this blog, we explore why employee benefits matter in Canada, the key employee benefits trends shaping 2025, and how small businesses can adapt to these wellness-focused group health insurance plans for the Canadian workforce.

What are employee benefits in Canada?

Employee benefits in Canada are non-cash compensation provided by employers to enhance employee well-being, job satisfaction, and financial security. These benefits go beyond base salary and may include health coverage, retirement savings plans, paid leave, and wellness programs. 

Offering a competitive employee benefits package helps Canadian employers attract and retain top talent, reduce absenteeism, and support a productive workforce.

Why do Canadian employers provide group benefits to employees?

Employers in Canada offer group benefits to attract skilled talent, support employee well-being, and stay competitive in the job market. Group insurance plans help reduce absenteeism, increase productivity, and strengthen employee loyalty. 

• Attract top talent: Group benefits enhance the overall compensation package and help employers appeal to skilled professionals in a competitive Canadian job market
• Retain employees: A well-structured benefits plan increases employee satisfaction and reduces turnover by demonstrating long-term commitment to their well-being
• Support employee health: Access to extended health, dental, and mental health services helps employees manage their health proactively and reduces workplace disruption
• Lower absenteeism: Preventive care and early intervention reduce the frequency of sick days and the financial impact of long-term disability claims
• Improve productivity: Healthier, less-stressed employees are more focused, engaged, and efficient in their roles, directly impacting overall business performance
• Encourage financial wellness: Retirement and savings plans reduce financial stress and help employees plan for the future with greater confidence and stability
• Strengthen employer branding: Offering comprehensive group benefits signals that the company values its people and is committed to creating a supportive workplace culture

Top 7 employee benefits trends in Canada 

In 2025, Canadian employee benefits are evolving rapidly to meet the expectations of a hybrid, multigenerational, and wellness-focused workforce. Some of the top employee benefits trends in Canada include mental health benefits, preventive care and chronic disease management, personalized spending accounts, AI-powered claims support, DEI-led benefits and more.

1. Personalized and flexible group benefits plans

Highly tailored group benefits plans

Employers are shifting away from one-size-fits-all plans by offering flexible group benefits that reflect individual employee needs, health status, family structures, and work styles.

Modular plans and Health/Wellness Spending Accounts

Modular benefits let employees build their own coverage from a plethora of benefits options. These plans are paired with Health and Wellness Spending Accounts. They can allocate pre-tax or taxable credits to therapy, massages, yoga classes, dental services, or even home office ergonomics.

Add‑ons for fertility, pet insurance, and lifestyle perks

Canadian wellness benefits plans are increasingly offering fertility treatments (IVF, egg/sperm freezing), surrogacy support, and adoption coverage. Pet insurance, legal services, nutritional counselling, and even identity theft protection are becoming valuable add-ons for millennial and Gen Z employees.

2. Holistic mental health and wellness support

Expanded mental health and wellbeing coverage

Mental health group benefits in Canada cover licensed psychologists, psychotherapists, and social workers under extended health plans. These benefits often come with increased annual maximums of $1,000–$5,000.

Expanded EAPs, virtual therapy, and wellness apps

EAPs offer 24/7 access to short-term counselling, crisis support, legal advice, and addiction services. Employers are also integrating app-based wellness solutions like Headspace, Calm, Inkblot, etc, into their benefit offerings.

Mental health parity in group insurance plans

Insurers are moving toward full parity between mental and physical health, meaning fewer exclusions and equal access across providers and specialties.

Stress‑management days, mental health PTO, and proactive care

Companies are introducing paid mental health days, stress reset leaves, mindfulness training, and mental health coaching to prevent burnout among their workforce.

3. Focus on preventive care and chronic condition management

Biometric screenings, health risk assessments, and gym perks

On-site or digital biometric tests (cholesterol, glucose, blood pressure) and health risk assessments help employees understand their baseline health. Benefits also include gym memberships, ClassPass subscriptions, or fitness device reimbursements.

Weight loss, diabetes reversal, and condition-specific coaching

Programs supporting sustainable weight loss, diabetes prevention or reversal (like Virta Health), thyroid management, and PCOS or menopause support are growing in popularity within group benefit plans.

Partnerships with digital wellness platforms and coaches

Employers are collaborating with platforms like League, TELUS Health, and Wellbeats to deliver personalized coaching in fitness, nutrition, sleep hygiene, and preventative care, both in-person and online.

4. Inclusive and sustainable benefit offerings

Diversity, Equity, and Inclusion (DEI)-focused benefits

Benefits now include gender-confirming surgeries, hormone therapy, and counselling for trans and non-binary employees. Culturally inclusive options such as additional religious holidays and indigenous traditional practices are being integrated into plans.

Inclusive family planning

Coverage for fertility treatments, gestational surrogacy, donor sperm/egg services, and adoption reimbursement helps employees of all identities and orientations build families on their terms.

Sustainability-driven perks

Environmental, Social and Governance (ESG)-aligned benefits now feature green commuting allowances (e-bike credits, transit passes), carbon offset options for business travel, and eco-friendly WSA categories like clean products and sustainable food subscriptions.

5. Tech-enabled solutions for hybrid and remote teams

Mobile-first benefits for hybrid and remote workers

Employers are adopting mobile apps and cloud-based dashboards that let employees access their benefits, submit claims, schedule appointments, and receive real-time plan updates from anywhere.

Remote-friendly medical care

Virtual primary care, mental health support, dermatology consults, and e-pharmacy delivery are standard offerings, ensuring access regardless of an employee’s physical location.

Flexible coverage for part-time, freelance, and gig workers

Portable, non-traditional benefit structures offer scaled-down but meaningful coverage (e.g. dental, therapy, life insurance) for contract, freelance, and part-time employees who are often excluded from traditional plans.

Cross-regional tax and compliance solutions

Plans are being designed with province-specific tax implications, OHIP coordination, and multi-region eligibility in mind, helping employers stay compliant while supporting distributed teams.

6. Financial wellness and elder care support

Student loan repayment, financial coaching, and education tools

Employers are offering direct student loan repayment assistance, access to robo-advisors, budgeting tools, RRSP education, and certified financial coaching to promote long-term financial stability.

Elder care support, caregiver leave, and coordination services

With a growing sandwich generation, employers are introducing caregiver leave policies, elder care navigation services, and digital tools to assist with appointment scheduling, long-term care planning, and financial decision-making.

7. AI-driven digital-first benefits administration

Predictive analytics, smart enrolment, and AI-powered claims

AI is transforming benefits by automating enrolment decisions, flagging usage trends, and accelerating claim approvals. Smart platforms recommend plan options based on life stage, family status, or claim history.

Mobile portals, self-service dashboards, and real-time tracking

Modern platforms allow employees to manage claims, review coverage, schedule services, and track reimbursements through intuitive mobile and web-based interfaces.

Can small businesses also offer advanced employee benefits trends?

Yes, small businesses in Canada can offer advanced employee benefits that reflect the latest evolving trends. Due to flexible plan designs, low-cost plans, and digital health tracking platforms, small employers can now compete with larger organizations in attracting and retaining talent. 

Small businesses can also offer cost-effective solutions like Health and Wellness Spending Accounts, virtual care, mental health support, and even fertility or gender-affirming benefits. These are all scaled to their workforce size and budget. Many group insurance providers offer plans tailored for small businesses with as few as 2–5 employees. 

With the rise of hybrid work, inclusive benefits, and AI-powered administration, small businesses can deliver modern, competitive, and compliant group insurance programs without overwhelming costs or complexity.

How do inclusive group benefits improve workplace culture in Canada?

Inclusive group benefits are a powerful tool for building a healthier, more equitable workplace culture in Canada. These employee benefits can help create a culturally diverse team by encouraging a stigma-free work culture. It will help in cultivating peer respect among colleagues and appreciating a diverse workforce. 

• Promoting a culture of belonging: Employees who see their needs reflected in group benefits, like gender-affirming care or fertility support, feel valued, which boosts morale and fosters long-term commitment
• Creating space for open, stigma-free dialogue: Inclusive coverage encourages open conversations around mental health, family planning, and identity, reducing silence and shame in the workplace
• Embedding equity into organizational values: When underrepresented needs, such as menopause or mental health day-offs, are covered, it shows the company values fairness, which builds trust across diverse teams
• Normalizing different life experiences: Recognizing varied family structures, religious holidays, or transition-related leaves helps employees feel safe being themselves at work, reducing social friction
• Cultivating team empathy and peer respect: Exposure to diverse benefits options sparks awareness among coworkers, encouraging more empathetic, inclusive interactions within and across teams
• Strengthening retention through authentic inclusion: Employees are more likely to stay in workplaces where benefits match their lived realities, reinforcing a culture of loyalty, support, and inclusion

How can employers create the best wellness-focused group health insurance plan in Canada?

To build a successful wellness-focused group health insurance plan in Canada, employers must go beyond basic coverage. By understanding employee needs and integrating digital tools, they can create personalized, cost-effective plans that support total wellbeing. 

• Using employee feedback to guide plan design: Conducting regular employee surveys helps identify specific health, mental wellness, and financial concerns so employers can offer benefits people actually use
• Choosing insurers with built-in wellness features: Employers can enhance their group health insurance by partnering with providers that offer mental health support, wellness coaching, and financial wellness programs
• Applying AI and data analytics for smarter benefits: Using digital platforms and analytics tools helps employers track benefits engagement, reduce costs, and personalize coverage based on real-time employee needs

How to get the best employee benefits quotes in Canada?

Getting the best employee benefits quotes in Canada starts with understanding your business needs and comparing plans from multiple insurers. Whether you’re a growing startup or an established company, finding affordable group benefits that offer real value can be challenging without expert guidance. That’s where PolicyAdvisor comes in!

Our trusted, licensed advisors work closely with you to compare quotes from over 30 of Canada’s top group insurance providers. This ensures that you find the most cost-effective solution for your small business, even if you have as few as two employees. We help tailor your employee benefits plan to match your budget and coverage goals, enabling you to secure the most affordable group benefits quotes. 

Our advisors continue to support you after the purchase through our dedicated after-sales service. Schedule a call with us today to find the best employee benefits plan for your workforce!

Tired of rising group insurance premiums and limited control over your benefits plan? According to a recent report, a fully insured group benefits plan can cost up to 33% more to operate than an Administrative Services Only (ASO) plan. ASO plans offer a smarter, more flexible alternative, allowing employers to fund employee health and dental claims directly while avoiding insurer markups.

This self-funded employee benefits model is ideal for medium to large businesses seeking transparency, cost savings, and customization. In this guide, we break down how ASO plans work, what they cover, and whether they’re right for your organization.

What is an Administrative Services Only (ASO) plan in Canada?

An Administrative Services Only (ASO) plan in Canada is a self-funded employee benefits arrangement where the employer pays for the cost of health and dental claims out of pocket, rather than purchasing traditional insurance. 

However, the employer outsources the administration of the plan, including claims processing, reimbursements, and reporting, to a third-party benefits administrator or insurance company. Under this model, the employer assumes the financial risk for employee claims but avoids paying fixed premiums to an insurer. 

ASO plans are commonly used by mid-sized and large Canadian businesses looking for greater cost control, flexibility, and transparency in their employee health benefits.

What does an ASO plan cover?

Administrative Services Only plans in Canada offer a wide range of customizable health and dental benefits, allowing employers to tailor coverage based on the needs of their workforce. These benefits may also include wellness funds, HSAs, vision care, mental health benefits, and more.

• Prescription drugs: Employers can cover a wide range of medications, including chronic illness treatments, antibiotics, and specialty drugs
• Dental care: ASO dental benefits usually include basic dental services such as exams, cleanings, fillings, and extractions, major dental treatments like crowns, bridges, and dentures, orthodontic treatments including braces and clear aligners, etc
• Extended healthcare: Employers can include a variety of paramedical and therapeutic services, such as physiotherapy, massage therapy, chiropractic care, naturopathy, podiatry, acupuncture, etc
• Vision care: ASO plans commonly cover routine eye exams, prescription eyeglasses, and contact lenses. These plans may also cover laser eye surgery, depending on the coverage limits set by the employer
• Medical equipment and supplies: Employers may choose to cover medical devices and supplies such as custom orthotics and orthopedic shoes, mobility aids like walkers or crutches, CPAP machines, compression garments and diabetic care products
• Emergency travel medical coverage: Some ASO plans include out-of-country emergency medical benefits, covering urgent hospital or medical expenses for employees travelling abroad
• Health Spending Accounts (HSAs): Employers incorporate HSAs into an ASO plan to provide extra flexibility. These accounts allow employees to claim a broader range of eligible medical expenses under CRA guidelines, including dental, vision, mental health, and wellness services
• Employee and Family Assistance Programs (EFAPs): Employers can incorporate EFAPs to offer confidential support services. These may include counselling, mental health support, legal or financial advice, and wellness coaching
• Wellness funds or Lifestyle Spending Accounts (LSAs): Some ASO plans include LSAs to promote employee wellness. These accounts may reimburse costs related to gym memberships, nutrition services, meditation classes, or ergonomic equipment

How much do ASO plans cost in Canada?

The cost of ASO (Administrative Services Only) plans in Canada depends on two main components: actual claims paid and administration fees charged by the third-party provider. Since employers take on the financial risk, understanding how these costs work is crucial for budgeting and planning.

• Employers pay all health and dental claims directly: Under an ASO arrangement, you cover the full cost of your employees’ medical, dental, vision, or paramedical claims as they arise. These expenses vary year to year based on employee usage, making this portion of the ASO plan cost unpredictable and dependent on workforce health trends
• Administration fees typically range from 7% to 20% of paid claims. ASO administration costs cover services such as claims processing, reporting, and customer support. For small businesses, these fees typically range from 12% to 20%. Larger companies may negotiate lower admin fees, typically between 5% and 12%, depending on their plan size and complexity
• Stop-loss insurance adds protection but increases cost: Many employers purchase stop-loss insurance to protect themselves from high-cost claims. While this adds to the total ASO plan cost in Canada, it caps the employer’s risk and is especially valuable for small to mid-sized groups
• Setup fees and taxes may apply: New groups may face one-time setup charges, and applicable taxes such as premium tax (in some provinces) or HST/GST may be added, depending on your location and provider

Cost example

If your team incurs $100,000 in annual claims, and your administration fee is 10%, you’ll pay an additional $10,000 in admin costs. That brings your total base cost to $110,000, excluding stop-loss premiums or other incidental fees.

What factors affect the cost of an ASO plan in Canada?

Several key factors influence the total cost of an ASO (Administrative Services Only) plan in Canada, including company size, employee demographics, level of benefits provided, claims experience, stop-loss insurance, etc.

• Group size and employee demographics: The number of employees and their age distribution directly impact ASO costs. Larger groups with younger employees tend to have more predictable and lower claims
• Level of benefits provided: Offering richer benefits like extended health care, orthodontics, or vision coverage increases the total cost of your ASO plan. Basic coverage leads to lower claims and reduced employer expenses
• Claims experience and usage trends: Historical claims data plays a critical role. High past usage of health and dental benefits signals higher future costs and increased financial risk for the employer.
• Administrative fees charged by the TPA: Third-party administrators typically charge 7% to 20% of total claims. Small businesses often face higher admin rates due to a smaller group size and lower bargaining power
• Stop-loss insurance: Adding stop-loss insurance helps limit financial exposure from high-cost claims. While it raises total ASO plan costs, it adds stability and predictability to your benefit budget

Which are the best companies offering ASO plans in Canada?

Choosing the best ASO plan in Canada can significantly impact your employee benefits experience, cost predictability, and claims management. Some of the best companies in Canada that offer ASO plans include Sun Life, Canada Life, Desjardins, Equitable Life, Empire Life, etc.

• Sun Life: Sun Life offers customizable health, dental, drug, and wellness benefits. It is ideal for medium to large businesses looking for flexible ASO plan design, virtual care options, and high coverage ceilings
• Canada Life: It provides a wide range of group benefits, including health, dental, life, and disability. Known for its broad offerings and industry experience, Canada Life supports businesses of all sizes based on their unique requirements
• Desjardins: Desjardins is perfect for companies seeking holistic health solutions for the comprehensive needs of their employees. It specializes in offering life, AD&D, mental health, virtual care, and even gender affirmation coverage
• Equitable Life: It delivers ASO plans with health, dental, AD&D, and spending accounts. Known for its EZClaim mobile app, tiered plan options, and fraud detection systems, Equitable Life is a solid choice for small businesses across Canada
• Empire Life: Empire Life provides its 20Plus ASO plan for businesses with over 20 employees. It offers self-funded health and dental options suited for lower-risk benefit categories

How does an Administrative Services Only (ASO) plan work in Canada?

An ASO plan in Canada allows employers to self-fund health and dental benefits while outsourcing claims administration to a third-party provider. Here’s how an ASO plan works in Canada:

1. The employer creates a customized benefits plan by selecting which health, dental, vision, and paramedical services to include
2. The employer funds eligible claims directly instead of paying monthly insurance premiums
3. A third-party administrator (TPA) manages all administrative tasks, including claims processing, employee reimbursements, and recordkeeping
4. The employer pays a separate administrative fee to the TPA for handling day-to-day operations
5. Employees submit claims through the TPA, which reviews and processes them based on the plan’s design and limits
6. The TPA provides regular monthly reports on claim trends to the employer, offering insight into claim trends, cost patterns, and plan performance
7. Employers can include stop-loss insurance to limit financial exposure from large or unexpected claims
8. The plan can be adjusted annually based on employee usage, budget considerations, or workforce needs

Who administers ASO plans in Canada?

In Canada, third-party administrators (TPAs) and insurance carriers typically administer ASO (Administrative Services Only) plans on behalf of employers. These providers manage all administrative functions, including claims processing, employee reimbursements, reporting, and compliance. 

Employers work with TPAs to design the plan, set coverage limits, and establish funding arrangements. The administrator ensures that claims are reviewed, processed, and paid according to the plan’s terms. While the employer funds the claims, the administrator handles the day-to-day operations efficiently. 

Most of the leading insurance companies and independent TPAs across Canada offer ASO administration services to help businesses cost-effectively manage their group benefits.

How does an ASO plan differ from traditional group benefits?

While ASO plans offer employers the flexibility to have control over their employee benefits plan, traditional group benefits only allow employers to pay a fixed monthly premium. ASO plans provide more flexibility to employees, whereas traditional group benefits plans are fully taken care of by the insurance company. Here is a detailed comparison between an ASO plan and a group benefits plan for employers in Canada:

ASO plans vs. traditional group benefits: A comparison

What is typically excluded from an Administrative Services Only (ASO) plan?

While ASO plans in Canada offer flexibility and customization, certain health-related expenses such as cosmetic procedures, OTC medicines, minor surgeries, workplace injuries, etc, are commonly excluded from coverage. Employers must clearly define these exclusions in their plan documents to avoid misunderstandings and manage costs effectively. 

• Cosmetic procedures: ASO plans usually exclude treatments or surgeries performed solely for cosmetic or aesthetic purposes, such as plastic surgery not medically required
• Over-the-counter medications: Non-prescription drugs, vitamins, and supplements not prescribed by a licensed healthcare provider are typically not reimbursed
• Experimental or investigational treatments: ASO plans do not cover medical procedures, devices, or therapies not yet approved by Health Canada or considered experimental
• Procedures that are not medically necessary: Any treatment or service that is not deemed medically necessary by a qualified practitioner is generally excluded
• Expenses outside Canada (unless specified): Most ASO plans do not cover medical costs incurred outside of Canada unless the plan includes travel health benefits
• Workplace injuries: Medical costs related to workplace injuries are usually excluded, as these are covered under provincial workers’ compensation programs
• Third-party examinations: Medical exams required for employment, immigration, legal, or insurance purposes are typically not eligible under ASO plans
• Missed appointment fees: Charges for cancelled or missed medical appointments are not reimbursed
• Non-licensed provider services: Treatments provided by unlicensed or non-certified practitioners are generally not covered under the plan
• Late claim submissions: Claims submitted after the allowable deadline, as defined in the plan rules, are often denied

Can employers customize ASO plans based on their province?

Yes, employers in Canada can customize ASO plans based on their province to align with regional healthcare needs and provincial regulations. Since healthcare systems vary slightly across provinces, employers often adjust their ASO plan design to fill specific gaps in government health insurance plans. 

For example, an employer offering ASO plans in Alberta might include certain services already covered in Ontario’s provincial health coverage to ensure consistency for national employees. Customization of ASO plans also allows employers to meet local compliance standards, address workforce demographics, and manage costs effectively. Employers can select different coverage levels, eligible services, and maximum limits, depending on provincial requirements.

Is budgeted ASO the best option for small businesses in Canada?

A budgeted ASO plan is a group benefits arrangement where an employer pays a predictable, fixed monthly amount toward employee health and dental claims based on prior claims history.

Budgeted ASO plans offer small businesses in Canada the flexibility of self-funded benefits with fixed monthly costs. Unlike traditional ASO plans, where claims costs vary, budgeted ASO plans cap your financial exposure by setting a projected claims amount. This makes it easier for small businesses to manage employee benefits without financial surprises.

Here’s why budgeted ASO can be a smart choice for small businesses in Canada:

• Predictable monthly costs: Budgeted ASO lets employers pay a fixed monthly amount, making it easier to budget for group health and dental benefits
• Reduced financial risk: Employers don’t have to worry about sudden spikes in claims because the plan includes a pre-set claims fund and often stop-loss protection
• Surplus refunds: If actual claims fall below the estimated budget, the insurer may return the surplus to the employer, making the plan more cost-effective
• Customizable plan design: Small businesses can tailor their coverage, such as dental, vision, and drug benefits, to meet the unique needs of their workforce
• Insured plan with self-funded flexibility: Budgeted ASO plans combine the flexibility of self-funding with the administrative simplicity and peace of mind of insured plans

For small businesses with limited resources and a desire for cost control, budgeted ASO plans in Canada can offer the best balance of flexibility, affordability, and predictability. Working with trusted experts like PolicyAdvisor can help you compare top budgeted ASO providers and find the most affordable employee benefits solution for your team

Are ASO plans taxable in Canada?

Yes, ASO plans are generally taxable benefits in Canada. When an employer reimburses or pays for health or dental claims under an ASO arrangement, the Canada Revenue Agency (CRA) typically considers these reimbursements as non-taxable if they qualify as private health services plan (PHSP) benefits. 

However, any non-eligible medical expenses or taxable allowances included in the plan may be subject to income tax for the employee. Employers must structure ASO plans carefully to ensure compliance with CRA guidelines and maintain the non-taxable status of qualified benefits.

Can small businesses use ASO plans in Canada?

Yes, small businesses in Canada can use ASO plans, but they must assess their financial risk tolerance and cash flow. Unlike traditional group insurance, ASO plans require the employer to fund claims directly, which may lead to cost variability. However, small businesses with a healthy workforce and low claims volatility may find ASO plans more cost-effective than fixed premiums. 

Employers can also add stop-loss insurance to protect against high-cost claims. While larger companies more commonly use ASO plans, small businesses that want control over benefit design and cost management can also benefit from this model.

Is stop-loss insurance mandatory in ASO plans?

No, stop-loss insurance is not mandatory in ASO plans in Canada, but many employers choose to include it to manage the financial risk of potentially high claims costs.

Stop-loss insurance protects employers against any catastrophic or unexpected high claims. Employers can set a specific threshold, and any claim amount exceeding that limit is covered by the stop-loss insurer.

While stop-loss insurance brings added cost to the ASO plan, this coverage provides greater financial stability and protection, especially for mid-sized businesses with limited cash reserves. Including stop-loss insurance helps employers strike a balance between cost savings and risk control.

What are the common risks of offering ASO plans to employees in Canada?

Offering ASO plans to employees in Canada comes with several common risks that employers must carefully manage. These risks include unpredictable claims costs, financial risk exposure, employee dissatisfaction, regulatory compliance, and more.

• Unpredictable claims costs: Employers pay for claims as they arise, which can lead to unexpected financial strain during high-claim periods
• Cash flow pressure: Without fixed premiums, employers must ensure they have sufficient cash on hand to cover claim reimbursements at any time
• Financial risk exposure: In the absence of stop-loss insurance, employers bear full responsibility for catastrophic or unusually high-cost claims
• Administrative complexity: Managing an ASO plan requires coordination with a third-party administrator and more involvement in claims reporting and oversight
• Employee dissatisfaction: If coverage levels, exclusions, or reimbursement timelines are unclear, employees may feel underserved or confused
• Regulatory compliance: Employers must ensure the plan aligns with CRA guidelines and provincial health benefit regulations to maintain tax advantages

How to find the best ASO plan in Canada?

Finding the best ASO plan in Canada requires more than just comparing prices. Employers must consider plan flexibility, claims predictability, digital tools, and support. Here are a few essential steps to guide your decision:

• Compare quotes from at least 2–3 top ASO providers in Canada
• Evaluate admin fees, projected claims, and any hidden or add-on costs
• Research the provider’s claims-handling reputation and service responsiveness
• Choose providers that offer digital dashboards and transparent reporting tools

The easiest way to navigate these steps is by speaking with a licensed insurance advisor at PolicyAdvisor. We partner with 30+ top Canadian insurers to help you find the best ASO plan based on your company’s size, budget, and unique employee needs. Moreover, our experts compare quotes, explain fee structures, and ensure you lock in the most competitive rates with dedicated claims support and annual plan reviews.

What if your group insurance plan could do more than just pay the medical bills of your employees? In today’s evolving workplace, group insurance in Canada is no longer just a checkbox for employers to fill. It’s a strategic tool for building a resilient, productive workforce. With 71% of Canadian employees becoming more health-conscious in 2024 and nearly 47% relying on their workplace benefits plan for support, the demand for wellness-focused group insurance solutions is growing.

In this blog, we explore how group insurance supports employee wellness programs in Canada, what this employee benefits plan can offer, and how employers can maximize its benefits.

What is group health insurance in Canada?

Group health insurance in Canada refers to an employer-sponsored health insurance plan that provides coverage to a group of employees within a company, as well as their dependents. Employers typically offer these employee benefits plans to support employee health and well-being. Group insurance in Canada usually includes coverage for prescription drugs, dental care, vision care, paramedical services, mental health services and more.

Group health benefits in Canada play a vital role in workplace wellness programs by contributing to higher employee satisfaction, productivity, and retention. These benefits can also boost employee morale and help businesses attract top talent within a competitive marketplace.

Why do Canadian employers offer group medical insurance?

Canadian employers offer group medical insurance to improve employee health, enhance job satisfaction, and maintain a competitive edge in the labour market. Group insurance in Canada also supports employee wellness programs that help businesses increase their revenue and boost productivity.

• Enhancing employee wellness and morale: Group health benefits in Canada offer access to preventative care, mental health support, and chronic disease management, which contribute to happier, healthier teams
• Attracting and retaining top talent: Comprehensive insurance for employee well-being is a major incentive for job seekers and plays a crucial role in employee retention across competitive industries
• Reducing financial stress for employees: Employer-sponsored health insurance lowers out-of-pocket medical expenses, allowing employees to focus on work without worrying about unexpected healthcare costs
• Ensuring coverage for diverse needs: From dental and vision care to group life and disability insurance in Canada, group plans address a wide range of health concerns for employees and their dependents

What are wellness programs in group insurance?

Wellness programs in group health insurance are structured initiatives that employers in Canada offer to support the physical, mental, and emotional well-being of their workforce. Employers offer wellness programs as a part of employee benefits plans to encourage healthier lifestyles, reduce stress, and prevent chronic illnesses among employees, ultimately enhancing their overall performance.

Wellness programs may include mental health coverage, fitness incentives, nutritional counselling, preventive health screenings, and more. By including wellness benefits for employees, employers demonstrate their commitment to long-term employee health. These initiatives not only improve employee morale but also help reduce absenteeism and healthcare costs for employees in Canada

How do group insurance plans support employee wellness?

Group insurance plans support employee wellness through a variety of integrated services and programs designed to improve physical, mental, and financial health. These benefits may include Wellness Savings Accounts (WSAs), mental health services, chronic disease management, access to virtual healthcare apps, lifestyle coaching and more.

Wellness Spending Accounts

Wellness Spending Accounts (WSAs) allow employees to use a fixed amount of funds toward health-related expenses that fall outside traditional group health benefits in Canada. 

Employees can spend these funds on services like gym memberships, fitness equipment, yoga classes, meditation apps, or even massage therapy. WSAs give employees the flexibility to choose wellness solutions that best suit their lifestyles, encouraging a proactive approach to health and well-being.

Employee Assistance Programs (EAPs)

Employee Assistance Programs (EAPs) provide confidential, short-term counselling and support services for employees and their eligible family members. These programs typically include access to mental health counselling, crisis intervention, legal and financial advice, and support for issues like stress, anxiety, grief, or family conflicts. 

Therapy, counselling, and psychology services

Beyond EAPs, many Canadian group health benefits include coverage for extended therapy and psychology services. Employees can access registered psychologists, social workers, or clinical counsellors for longer-term support. 

These services may cover issues such as depression, trauma, relationship challenges, or burnout, with annual coverage limits depending on the plan. This ongoing access helps employees manage their mental health more effectively and promotes long-term wellness.

Chronic disease management and preventive care

Group insurance plans in Canada often include chronic disease management programs that assist employees living with conditions like diabetes, hypertension, or asthma. These benefits may include regular check-ups, health coaching, dietitian consultations, and medication management. 

Preventive care measures, such as biometric screenings, flu shots, and routine health assessments, are also offered to detect early signs of illness and encourage healthier living habits.

Access to virtual healthcare and wellness platforms

Access to virtual healthcare and wellness platforms is now a common feature in group insurance wellness initiatives. Employees can consult with doctors, therapists, or nurses via phone or video calls, reducing the need for in-person visits. 

Many wellness platforms also provide mental health tools, fitness tracking, sleep improvement apps, and guided meditation sessions. This digital accessibility makes it easier for employees to prioritize their health on their own schedules.

Lifestyle coaching

Lifestyle coaching is another wellness benefit often included in employer-sponsored health insurance plans. 

Certified wellness coaches guide employees through goal-setting in areas such as weight management, stress control, physical activity, and sleep quality. Coaching sessions may be delivered one-on-one, in groups, or through digital platforms.

Smoking cessation

Smoking cessation programs are designed to help employees quit tobacco use through counselling, nicotine replacement therapies, and education. These services are frequently included in group health benefits in Canada and may be supported by pharmacists or healthcare professionals. 

Financial wellness

Financial wellness support is an increasingly important component of employee wellness programs in Canada. Group insurance plans may include access to financial counselling, budgeting workshops, debt management tools, and retirement planning resources.

What are the benefits of offering group medical insurance with wellness programs?

Offering group insurance with wellness programs in Canada creates a healthier, more engaged workforce while strengthening an employer’s overall business strategy. Some of the benefits of offering wellness-focused group health insurance may include reduced absenteeism, higher employee retention and better recruitment within a competitive market.

• Reduced absenteeism and improved productivity: Wellness benefits for employees, such as mental health coverage and preventive care, lead to fewer sick days and higher on-the-job efficiency
• Enhanced employee retention and satisfaction: Employer-sponsored health insurance and personalized wellness initiatives increase job satisfaction and loyalty, reducing turnover
• Cost savings for employers in the long run: Group insurance wellness initiatives help detect health issues early, lowering long-term medical and disability claim costs
• Better recruitment outcomes in a competitive job market: Group health benefits in Canada, especially those with wellness programs, make employers more attractive to top talent seeking comprehensive support

What is the cost of a group benefits plan that supports employee wellness?

In Canada, the cost of a group benefits plan that includes wellness initiatives typically ranges from $75 to $130 per employee per month, depending on the level of coverage and services offered. Employers can choose between Basic, Standard and Enhanced plans, depending on their budget and requirements.

The total monthly cost of group health insurance also depends on company size, industry, demographics, and plan customization. Below is an illustrative breakdown for small to mid-sized businesses offering group health benefits in Canada:

Cost of wellness-focused group health insurance in Canada

*These are sample figures for different plan tiers. Actual costs may vary based on plan design, company details, and employee demographics.

Can employers customize group benefits to support wellness initiatives?

Yes, employers in Canada can customize group benefits plans to align with their wellness initiatives and meet the unique needs of their workforce. Many Canadian group benefits plans offer flexible components such as Wellness Spending Accounts (WSAs), Employee Assistance Programs (EAPs), and mental health coverage under employee benefits. 

Employers can also include options like virtual healthcare access, lifestyle coaching, or chronic disease management to promote preventive care. By offering customizable group health benefits in Canada, organizations can support diverse employee wellness goals. It also strengthens employer-employee relationships, improves overall employee engagement, satisfaction, and long-term health outcomes.

Are wellness incentives tax-deductible for employers in Canada?

Employers in Canada can generally deduct wellness incentives as business expenses, but the tax treatment varies depending on the type of plan and expense.

Health and dental benefits paid through a private health services plan (including HSAs) are fully deductible for employers and non‑taxable for employees. Similarly, extended health coverage and Employee Assistance Programs (EAPs) are usually non‑taxable to employees and fully deductible to employers.

Wellness Spending Accounts (WSAs) or Lifestyle Spending Accounts that reimburse non‑medical wellness expenses (such as gym memberships or wellness classes) remain tax-deductible for employers. However, they are considered taxable benefits to employees, and employees must report the allowance as income on their T4 slips.

What are the common challenges for employers offering group insurance with wellness plans?

While group insurance with wellness benefits offers significant value, employers in Canada often face challenges with budget constraints, implementation and management of these plans. These challenges can affect both the effectiveness of the program and employee participation.

• Cost management and budget constraints: Balancing comprehensive group health benefits with affordability is difficult, especially for small businesses trying to manage tight budgets
• Low employee awareness and engagement: Employees may underutilize wellness benefits due to a lack of awareness or understanding, reducing the impact of the wellness program
• Difficulty in customizing benefits for diverse needs: Designing flexible plans that meet the unique health and wellness needs of a diverse workforce can be complex and resource-intensive
• Compliance with Canadian employment and privacy laws: Employers must ensure that group insurance wellness initiatives adhere to federal and provincial laws regarding health data privacy and non-discrimination
• Provider limitations and rigid plan structures: Some insurance providers offer limited customization, making it hard for employers to align group benefits plans with evolving employee wellness goals

Tips for employers offering wellness-focused group insurance plans in Canada

Employers can maximize the impact of wellness-focused group insurance plans by taking a strategic and employee-centric approach. These tips may include ensuring proper customization of plans, conducting employee surveys to understand their needs and choosing the right insurance provider.

• Customizing benefits to meet employee needs: Tailor group health benefits and wellness programs based on the specific demographics, health concerns, and lifestyle preferences of your workforce
• Surveys and data-driven personalization: Use employee surveys and claims data to identify gaps and trends, then adjust benefits offerings to better support employee wellness goals
• Ensuring mental health parity in benefits design: Provide equal coverage for mental and physical health, including access to therapy, counselling, and digital mental health platforms
• Communicating benefits clearly and regularly: Promote wellness benefits through onboarding, emails, info sessions, and internal portals to boost employee awareness and usage
• Partnering with the right group insurance provider: Work with experienced insurers in Canada (such as our licensed advisors at PolicyAdvisor) who offer flexible plan design, strong wellness support, and seamless claims management

How to get the best group insurance quotes in Canada?

Finding the best group insurance quotes in Canada isn’t just about comparing prices. It’s also about choosing an insurance provider who understands your team’s unique needs and helps you build a plan that works today and scales with your business tomorrow.

At PolicyAdvisor, we work with Canada’s top-rated group insurance providers to deliver affordable wellness-focused group insurance plans for businesses of all sizes. Whether you’re a startup with just two employees or a growing organization, our experienced, licensed advisors can guide you every step of the way! 

We can help you compare quotes, customize your coverage, and secure the most competitive rates available. Schedule a call with us today and get the most affordable group insurance plan that fits your budget and needs.

Victor Insurance Managers Inc. is a leading insurance manager in Canada, known for offering flexible and customizable group insurance solutions. Rather than underwriting insurance directly, Victor designs plans by partnering with established insurers. This approach allows them to combine best-in-class coverage from multiple providers into one tailored solution.

Victor is especially well-regarded for its flexible, customizable benefits for diverse businesses (including solo entrepreneurs), and integration with cost-effective wellness options.

In this review, we’ll walk through Victor’s group insurance plan offerings, pricing, and pros and cons to help business owners determine if Victor Insurance is the right choice for their team.

About Victor Insurance

Victor Insurance Canada (formerly ENCON Group Inc.) is a Canadian managing general agent headquartered in Ottawa, Ontario, Canada, with additional offices in Mississauga and Edmonton.

As a leading managing general agent (MGA) in Canada, Victor Insurance has built a reputation for delivering specialized insurance solutions through independent brokers and advisors. 

The company specializes in group benefits for micro and small businesses, including groups with as few as one employee. Victor stands out for its flexibility, multi-carrier pricing, and robust plan design options that cover life, health, dental, disability, and wellness benefits. 

The company’s approach is notably nimble and adaptable, positioning itself as a modern insurance provider that combines decades of experience with innovative solutions for today’s business challenges.

Who should consider Victor Insurance?

Victor Insurance group benefits are best suited for Canadian businesses seeking tailored coverage, expert guidance, and value-added options beyond standard group plans. Their offerings align well with firms that need specialized protection or plan flexibility, but may not be ideal for all business types.

Victor group insurance is suited for:

• Professional service firms: Engineers, architects, consultants, and other professionals who may also require bundled professional liability coverage
• Construction and trade companies: Businesses that can benefit from Victor’s niche expertise in construction insurance and contractor-focused solutions
• Growing small businesses: Companies looking to scale with competitive, customizable benefits to support recruitment and retention
• Wellness-focused employers: Organizations prioritizing employee wellbeing with access to health and wellness spending accounts and modern plan designs
• Multi-provincial employers: Companies operating across Canada that require consistent coverage adaptable to varying provincial health systems

Victor Insurance group benefits types and coverage options

Victor Insurance provides a broad range of group benefits to help employers protect their teams’ health, income, and wellbeing. Their plans are designed to be flexible and comprehensive, supporting businesses of all sizes. This includes essential coverage like life and health insurance, as well as enhanced offerings such as:

• Short- and long-term disability
• Critical illness protection
• Dental and vision care
• Health and wellness spending accounts
• Executive benefits
• Employee assistance programs (EAP)

What are the different kinds of flexible spending accounts offered by Victor?

Victor offers two spending account options, Health Care Spending Accounts (HCSA) and Wellness Spending Accounts (WSA).

Health Care Spending Account (HCSA):

• Covers health and dental expenses not covered by the group plan
• Must qualify as medical expense tax credit under Income Tax Act
• Rolling contributions (unused amounts roll over one year)
• Auto-coordination with regular claims available

Wellness Spending Account (WSA):

• Covers personal wellness expenses
• Includes fitness memberships, running shoes, and childcare costs
• Estate planning and legal fees are eligible
• Taxable benefit reported on T4
• No rollover – unused amounts forfeited annually

Executive Benefits Program:

• Combination of HCSA and WSA for executive teams
• Flexible annual allocation
• Promotes a comprehensive wellness approach

Who is eligible for Victor’s group benefits plan?

Victor Insurance offers flexible group benefits that can accommodate businesses of all sizes, starting with just one full-time employee. Their eligibility criteria are designed to ensure accessibility while maintaining plan sustainability. Key requirements include:

Employee eligibility:

• Must reside in Canada
• Provincial health care coverage required
• Actively at work on coverage commencement date
• Employed and paid for services rendered
• Minimum 20 hours per week on permanent, full-time basis
• Excludes temporary employees and non-employee directors

Participation requirements:

• 1-9 employees: 100% participation required
• 10+ employees with employee premium contribution: 75% participation required
• Spousal waiver accommodation: 50% minimum participation after waivers
• Employer must contribute at least 50% of premiums

What is the cost of group insurance from Victor?

Victor’s cost of group benefits is competitive for small businesses and startups, especially for groups with 1–9 employees. Premiums for a comprehensive employee benefits plan starts at $300 per employee.

Here’s a sample quote for a single employee in Ontario:

Most employers in Canada want the best for their employees. And why shouldn’t they? Having your employees’ backs will mean they’ll have yours too. It is a win-win situation. 

So the question is, how can you, as an employer, go the extra mile for your workers? The easiest answer is by offering a group benefit plan. According to a report by CHLIA, almost 90% of health insurance sold in Canada is a part of a group insurance plan.

Employee benefits plans or group plans are a bunch of perks, such as health, dental care, vision care, paramedical and medical services, and life insurance that are offered by employers to their employees.  In this blog, we’ve reviewed the top group benefits providers in Canada and have listed their unique offerings.

What are the best group insurance companies in Canada?

In Canada, companies such as Sun Life, Canada Life, Manulife, Desjardins, Green Shield, and more offer the best group health insurance rates in 2025:

• Sun Life 
• Canada Life 
• Manulife
• Desjardins
• Green Shield Canada 
• Medavie Blue Cross
• Equitable Life 
• Empire Life

1. Sun Life 

Overview: Sun Life Financial, one of Canada’s top group benefits providers Canada, offers a wide range of insurance, investment, and retirement, and group benefits solutions. Understanding the importance of workplace health, Sun Life offers a range of group health insurance products that include digital tools to manage employee onboarding, benefits, reports, billing statements, and more. The company offers all of this while balancing costs and is a great option if you’re looking for group health benefits for your organization.

PolicyAdvisor Rating: 4.5/5

What they offer:

• Extended Health Care (EHC), dental, and vision care
• Life and accidental death insurance
• Travel assistance
• Short-term and long-term disability
• Healthcare Spending Accounts (HSA)
• Mental health and wellness
• Paramedical expenses such as chiropractors, physiotherapists and other medical professionals
• Prescription drugs cost management

What we like: 

• Digital enrolment and management tool that helps onboard members and allows efficient admin management
• The Lumino Health Virtual Care service that provides access to physical and mental health resources and specialists 
• Pharmacy benefits management that helps save on medication costs
• Teladoc Medical Experts® Services for insureds diagnosed with a serious medical condition including consultation on treatment plans, locating specialists and customized guidance, support and advice
• Offers one of the highest coverage maximum for Dental and Vision
• Flexible plan design options to meet employee needs and fit companies budget
• My Sun Life Mobile app that lets employees submit their EHC claim and make payments within 24 to 48 hours
• Integrating diversity, equity and inclusion (DE&I) such as gender affirmation coverage

2. Canada Life 

Overview:  With over 170 years of experience, Canada Life is a name you can trust when it comes to group health insurance. They’ve been around the block and definitely know a thing or two about keeping businesses covered. With a range of options, including health, dental, life, and disability insurance, they’ve got your employees covered.

PolicyAdvisor Rating: 4.5/5

What they offer:

• Life, critical illness, and accidental death insurance
• Prescription drug cost management
• Short-term and long-term disability insurance
• Dental and vision care
• Paramedical services (such as massages and physiotherapy)
• Healthcare Spending Accounts (HSA)
• Emergency medical coverage and travel assistance
• Additional benefits for retirees or self-employed

What we like: 

• Freedom at WorkTM that customizes solutions for small businesses 
• They allow the possibility of a savings plan (RRSP, TFSA, DPSP)
• Expats or new to Canada insurance plans that help international employees get the health coverage they need
• Extensive network of healthcare providers nationwide
• Digital admin tools for online enrolment, management and billing
• DrugSolutions program helps you provide the care your employees need at a price you can afford

3. Manulife 

Overview: Manulife Financial, a leading provider of financial services in Canada, offers comprehensive solutions for group benefits. With a strong commitment to supporting businesses and their employees, Manulife leverages over 130 years of experience to deliver innovative and flexible group health services.

PolicyAdvisor Rating: 4.5/5

What they offer:

• Life and Accidental death Insurance
• Short and long-term disability
• Extended Healthcare
• Dental & Vision
• Healthcare Spending Accounts (HSA)
• Coordination of benefits (COB)
• Mental health support
• Personalized medicine program
• Opioids and drug plan

What we like: 

• One of the most technologically advanced with AI underwriting and innovative mobile app
• Manulife Mobile Enhancement facilitates employee health management with convenient access to group benefits via mobile technology
• The company offers a digital setup that is quick and efficient, with completion within 5-7 business days
• Trip cancellation insurance that is available as an optional add-on to Emergency Travel Assistance (ETA) plans
• Manulife offers a 28-month rate guarantee on all benefits, along with a standard 16-month rate guarantee for added stability
• The Employee Family Assistance Program (EFAP) is integrated with Mental Health Counseling Plus, providing comprehensive support for overall well-being
• Manulife Health by Design™ ensures that employees receive the right care, at the right time, and in the right way, enhancing health outcomes
• Manulife offers a Personalized Medicine Program to determine the right dosage and medication for plan members
• DrugWatch which is an oversight program to ensure value as drug costs rise
• My Drug Plan which offers centralized access to pharmacy-related resources and drug lookup tool
• Specialty Drug Care Program that manages specialty drugs to save costs and improve health outcomes

4. Desjardins 

Overview: Desjardins Group, a leading cooperative financial institution in Canada, is renowned for its comprehensive financial services, including insurance and investment solutions. With a strong focus on member satisfaction and community support, Desjardins delivers innovative group health insurance offerings like the Manager Assistance Program, Health is Cool 360° Platform and more.

PolicyAdvisor Rating: 4.5/5

What they offer:

• Life, Accidental Death and, Critical Illness insurance
• Online app for claims and other services
• Health and wellness resources
• Travel insurance
• Employee assistance program
• Virtual healthcare
• Patient support program for specialty drugs
• Second medical opinion add on

What we like: 

• Offers the highest paramedical coverage for health practitioners such as chiropractor, massages etc.
• Most of Desjardins’ group insurance plans include an employee health and wellness program, and can also include prevention and intervention services
• The Omni all-in-one mobile app that helps members submit claims and access information
• The Costco Preferred Pharmacy Network offers plan members a $5.00 discount per prescription if they have a co-insurance or per prescription deductible (Quebec is an exception)
• Drug cost saving by promoting biosimilars – savings of 15-50% for each targeted drug
• Out-of-country coverage that includes 180-day trips, a $5,000,000 lifetime maximum, optional trip cancellation, and 24/7 health assistance
• Gender affirmation that covers surgeries and treatments not covered by public health insurance and includes a workplace support kit
• The Health is Cool 360° Platform that offers resources to manage plan members’ health
• Health PACT that offers personalized phone coaching from a nurse to manage health issues and improve health
• Manager Assistance Program provides support for managers in resolving workplace issues and coaching, legal, financial, HR advice, and post-traumatic counseling

5. Green Shield Canada

Overview: Green Shield Canada (GSC) is a leading provider of health and dental insurance in Canada, renowned for its innovative approach to employee benefits. They offer employee benefits solutions like the iBenefits platform, specialty care program, claims management assistance, etc.

PolicyAdvisor Rating: 4.5/5

What they offer:

• Day-to-day, routine medical and dental expenses 
• Emergency medical travel
• Travel insurance
• Fraud and abuse management solutions
• Contact center solutions
• Claims management assistance
• Formulary, claim cost, and utilization management
• Specialty pharmacy services via NKS Health

What we like: 

• Flexible and affordable plans for health and dental only, without mandatory pooled benefit requirement
• All in one Honeybee Benefits app for quick claim assistance and benefit services
• All in one digital admin tool for easy enrolment and management
• Standardized plan options to select from
• Administration Services Only (ASO) allows you to control the cost of employee benefits — pay only for what your employees use
• Specialty pharmacy services offered by NKS Health
• Not-for-profit, reinvests in community health initiatives

How does group health insurance work in Canada?

Group health plans are offered by employers and businesses in Canada, typically on a cost-sharing basis. These plans cover access to medical, dental, and other health-related services. This benefit supports employees’ well-being and enhances job satisfaction and loyalty, with additional tax benefits.and additional riders.

Here’s how group health insurance works in Canada:

• Employer-sponsored plan: Employers offer group insurance to eligible employees, often covering a significant portion of the premiums
• Cost sharing: Employees pay the remaining premiums through payroll deductions
• Broad coverage: Policies typically cover medical, dental, vision, and prescription drug expenses
• Eligibility requirements: Employees may need to work a minimum number of hours or complete a waiting period to qualify
• Tax benefits: Employer contributions are usually tax-deductible, making it a cost-effective benefit for businesses
• Flexibility: Some plans allow employees to customize their coverage with additional benefits

What types of group insurance plans are available in Canada?

In Canada, several types of group insurance plans are available to meet the needs of businesses and their employees. Some of the best plan include health insurance, dental insurance, vision insurance, disability insurance, critical illness insurance and more:

• Health insurance: Covers medical expenses like prescriptions, hospital stays, and specialist visits
• Dental insurance: Provides coverage for routine dental care, cleanings, and major procedures
• Vision insurance: Covers eye exams, glasses, and contact lenses
• Life insurance: Offers a death benefit to the employee’s beneficiaries
• Disability insurance: Provides income replacement during illness or injury
• Critical illness insurance: Pays a lump sum if diagnosed with a serious illness
• Employee Assistance Programs (EAPs): Support for mental health and wellness

What is the average cost of group benefits insurance per employee in Canada?

The average cost of a group health insurance plan in Canada ranges from $1,500 to $4,000 per employee per year. The actual cost depends on the types of benefits you include, such as extended health, dental, vision, and life insurance.

For small businesses, group insurance premiums typically equal about 15% of total payroll, while larger organizations may spend closer to 30% of payroll on their employee benefits plans.

Insurers calculate premiums by multiplying the level of coverage across each benefit type by the applicable rate. Choosing the right group insurance plan helps you manage costs while offering meaningful coverage to attract and retain top talent.

What is the minimum number of employees required to qualify for group insurance in Canada?

In Canada, most insurers require a minimum of three to five full-time employees to qualify for a group insurance plan. Some providers may allow you to start a plan with just two unrelated employees, as long as they meet the insurer’s minimum working hours, which is usually 20 to 30 hours per week.

To activate the plan, employers must include a majority of eligible employees, often at least 70% participation, to ensure balanced risk. Group health benefits rely on risk sharing across a pool of employees, which is why insurance companies set minimum group sizes. 

Small businesses that don’t meet these requirements can consider a Health Spending Account (HSA) or an individual employee benefits plan until they grow.

Can I customize group benefits packages for different types of employees?

Yes, you can customize group benefits packages in Canada to meet the unique needs of different types of employees. Many employers design tiered employee benefits plans that offer varying levels of coverage based on job role, seniority, or employment status (e.g., full-time vs. part-time).

Insurers allow you to structure plans with different coverage for executives, managers, and general staff, while still maintaining compliance with group insurance rules. For example, executives may receive enhanced health, dental, and life insurance benefits, while entry-level employees may receive core health and drug coverage.

How to purchase a group benefits insurance plan?

To provide your employees with meaningful and cost-effective protection, you need to take a structured approach when purchasing a group benefits insurance plan in Canada. Follow these key steps to make an informed decision and set your team up with the right coverage:

• Identify your employees’ needs: Start by analyzing what types of benefits—like health, dental, vision, or mental wellness—your team values and requires the most
• Research and compare group insurance providers: Look into various group benefits insurance providers in Canada to understand the types of plans available and their flexibility
• Evaluate plans for coverage, cost, and value: Carefully compare premiums, deductibles, coverage limits, and additional features to find a plan that balances affordability with comprehensive protection
• Speak with a licensed insurance advisor: Connect with an expert (such as our licensed group insurance advisors at PolicyAdvisot) who can walk you through policy details, explain tax advantages, and ensure you stay compliant with regulatory requirements
• Choose the best-fit plan for your business: Select a plan that aligns with your company’s goals, budget, and the needs of your workforce
• Work with the provider to enroll your employees: Collaborate with the insurer to roll out the plan, guide your employees through the enrollment process, and ensure coverage starts without delays

Spoilt for choice? Let our experts help you decide!

Whether you’re looking for comprehensive coverage, competitive pricing, or top-notch service, there’s a provider out there that’s perfect for you. Finding the best group insurance company in Canada is all about finding the right fit for your team. 

At PolicyAdvisor we work with 30+ of Canada’s best insurance companies. Our expert licensed advisors assist you with deciding the ideal group benefits provider for you. Our advisors will ask you simple questions about your business, employees, and the coverage amounts you’re seeking to find the best group coverage plan for you.