Whole life illustrations projects how your policy may perform over time, based on the insurer’s current dividend scale. It includes key details of the policy, including the premiums you will pay, guaranteed and non-guaranteed cash value, and death benefit growth.
Whole life insurance illustrations are not a contract, and dividends can change, but they help you see how today’s assumptions could impact your policy’s growth in the future. In this guide, we will explain these illustrations through an example, their importance, key things to look for, and things to keep in mind while reviewing whole life insurance illustrations in Canada.
Understanding whole life insurance illustrations
A whole life insurance illustration is usually presented in the form of a table. The table will include details of the premiums you have to pay, the guaranteed and non-guaranteed cash value, the death benefit (with and without dividends), and sometimes, a dividend projection.
Let’s understand this better:
- Annual premium: the amount you’re expected to pay each year
- Guaranteed cash value: the portion of cash value that grows at a minimum guaranteed rate
- Non-guaranteed cash value: potential extra growth based on dividends
- Guaranteed death benefit: the minimum amount paid to beneficiaries
- Total death benefit (with dividends): potential increased benefit if dividends purchase paid-up additions
- Dividend projection: an estimate of the annual dividend the policy may generate
Example of a whole life insurance illustration
The data below is sourced from Equitable’s Equimax Estate Builder plan. The calculations are based on the current dividend scale rate of 6.40%.
| Guaranteed value | Non-guaranteed value (based on current DSIR) | ||||
| Year | Required annual premium | Cash value | Death benefit | Total cash value | Total death benefit |
| 5 | $9,807.31 | $1,993 | $1,000,000 | $17,537 | $1,000,000 |
| 10 | $9,807.31 | $39,867 | $1,000,000 | $62,019 | $1,000,000 |
| 25 | $9,807.31 | $233, 223 | $1,000,000 | $425,071 | $1,053,596 |
| 50 | $9,807.31 | $534,219 | $1,000,000 | $1,979,048 | $2,426,438 |
Importance of whole life insurance illustrations for Canadians
Given the complexity of a whole life insurance policy, it is the illustrations that help in understanding how the policy will grow over time. Without an illustration, it will be difficult to evaluate whether the policy is structured properly or if it aligns with your goals. Here’s why illustrations are beneficial:
- Ensures transparency: Through the illustrations, policyholders in Canada can easily understand how their death benefit and cash value would increase over time
- Helps compare insurers fairly: Not all companies use the same dividend scale, guarantees, or policy structure. An illustration makes comparisons clear and objective
- Compares premium payouts: Lets you compare different payment options such as 10-pay, 20-pay, lifetime pay, etc
- Dividends: In a participating whole life insurance policy, illustrations help you check how the death benefits and cash value will grow on the basis of the current dividend scale
Key things to look for in whole life insurance illustrations
When reading a whole life insurance illustration, it’s not enough to focus on just the premium or the projected cash value. The key also lies in understanding how the policy is built, what is guaranteed, and what depends on future assumptions. Additionally, you should also look at the following:
- Guaranteed vs non-guaranteed value will help you understand what you will definitely get and what depends on the dividends
- Dividend scale assumption, which is based on the insurer’s current dividend rate
- Premium-paying structure to understand the duration for which the premium needs to be paid
- Premium offset options to check when your premiums will stop, while the policy will continue growing
- Paid-up additions’ impact on cash value and death benefits
- Alternate dividend scale, which is any change in par whole life policies
Guaranteed vs non-guaranteed values in whole life insurance illustrations
One of the most important parts of understanding a whole life insurance illustration is knowing the difference between guaranteed and non-guaranteed values. While the guaranteed value shows what you are definitely going to get, the non-guaranteed value will depend on the insurer’s dividend scale.
Guaranteed vs non-guaranteed value
| Parameter | Guaranteed value | Non-guaranteed value |
| Will it change | No | Yes |
| Affected by | Age of policyholder, premium, policy type | Dividend scale |
| Risk | No risk | It is variable, may decrease or increase |
| Includes dividends | No | Yes |
| Affects | Death benefit and cash value | Affect death benefit, cash value, and overall policy value |
Tips to review whole life insurance illustrations in Canada
Reviewing a whole life illustration is not just about scanning the numbers; it is also about understanding how the cash value grows, what role does dividend plays in the growth, and a lot more. Some of the tips that will be helpful for a careful review of whole life illustrations in Canada have been listed below:
- Look for guaranteed values, as these are assured regardless of whether the dividend scale falls or rises
- Do not look for high numbers when reviewing illustrations. The projected value of dividends is shown in illustrations, so it is better to look for lower-dividend illustrations to be prepared for worst-case scenarios
- Review the payment structure in whole life insurance policy illustrations, as some policies can be 10-pay, 20-pay, or limited pay, depending on the insurer
- Check for the growth of death benefits as well, and how it increases even after the premium stops
Furthermore, as whole life illustrations can sometimes be tricky to understand, they should be reviewed with someone who understands them well and who will help explain how to compare multiple policies properly. That’s exactly what we do!
At PolicyAdvisor, our licensed experts walk you through the illustration, explain what’s guaranteed versus projected, and help you choose a policy that aligns with your financial goals. With access to 30+ top Canadian life insurers, we compare and tailor coverage that is suitable for you. So, why wait? Book a consultation with us now!
Frequently asked questions
Do whole life policies have illustrations?
Yes. Every whole life insurance policy comes with an illustration. It is a detailed projection that shows how your whole life insurance policy is expected to perform over time, including premiums, guaranteed cash value, potential dividends, and the death benefit.
How to request a whole life insurance illustration?
To request a whole life insurance illustration in Canada, you contact our licensed insurance advisor at PolicyAdvisor and ask for one based on your personal details and financial goals. When you request an illustration, the advisor will ask for a few basic details such as your age, smoking status, desired coverage amount, and how you want to fund the whole life insurance policy.
What is a whole life policy illustration?
A whole life policy illustration shows how the policy’s death benefit and cash value would grow over the policy year, depending on the current dividend scale. It also gives the premium schedule for the policy. Although illustration is not guaranteed, it works as a roadmap and helps you choose a policy that best aligns with your financial goals.
What can I find in a whole life policy illustration?
A whole life policy illustration gives you a year-by-year breakdown of how the policy is expected to evolve over time, whether it is the guaranteed or non-guaranteed value. Illustrations also consist of the premium schedule, death benefit, dividend assumptions, riders if available, etc.
Does the guaranteed value in the illustration include dividends?
No, a guaranteed value will not include dividends, unlike a non-guaranteed value. Guaranteed values only reflect what the insurance company is legally obligated to provide, even if dividends are never paid. This includes the guaranteed cash value and the guaranteed death benefit based on the base policy alone.



