What are the best life insurance companies in Manitoba?

Choosing the best life insurance company in Manitoba requires you to compare premiums, coverage flexibility, policy benefits, and specific features that align with your long-term financial goals. Below, we have shortlisted six leading insurers based on their products, pricing, and suitability for Manitoba homeowners, families, and business owners.

1. Manulife: Best for families and combination protection in Manitoba

Manulife is a strong choice for Manitoba families who want comprehensive life insurance with the flexibility to cover multiple financial risks under one plan. The insurer’s Family Term insurance offers level premium periods of 10 years, 20 years, to age 65 or for life, allowing Manitobans to align coverage with outstanding obligations. In addition, eligible term life policies can be supplemented with riders and benefits to insure multiple people under one contract.

For homeowners in Manitoba cities like Winnipeg, Steinbach, and Selkirk, Family Term can help provide income replacement and mortgage protection during key income years. In addition, Manulife’s Family Term with Vitality and Vitality Plus can unlock a series of health and wellness rewards as well as savings on premiums for qualifying policies.

For families seeking well-rounded coverage, Manulife Synergy is a flagship product that combines life, critical illness and disability insurance into one comprehensive policy. With 51.7% of Manitoba couples having children, this policy can be worth considering if you want extended protection for you and your loved ones.

Our advisor’s take:

We gave Manulife 5/5 for its competitive term pricing, family-oriented features, and diverse bundled options. Family Term can help households manage coverage for multiple eligible individuals, while Synergy can provide three major insurance products within one shared pool of coverage. The Vitality plans can also offer additional savings and benefits for Manitoba families who value health and fitness.

2. Equitable Life: Best for affordable term and participating whole life insurance in Manitoba

Equitable Life is a strong option for Manitoba residents seeking affordable term insurance alongside participating whole life coverage for lifelong needs. The insurer offers Term 10, Term 20 and Term 30/65. The variety of plans and terms can help Manitobans align coverage with outstanding financial obligations, such as mortgages, house loans, or other debts. 

Eligible Term 10 and Term 20 policies can be exchanged for longer-term protection without new medical underwriting, making it ideal if financial needs change over time. With over 17% one-parent families in Manitoba, the term life policies can offer a balance of affordability and comprehensive coverage. In addition, select policies can also be converted to a permanent policy, offering flexibility for long-term coverage. 

In terms of permanent coverage, Equitable Life’s Equimax plans offer lifelong protection with guaranteed cash values and non-guaranteed dividends. Eligible Equimax policies can also use the Excelerator Deposit Option (EDO), which permits additional deposits above the guaranteed premium. This can further increase the policy’s value over time. This can make it an ideal choice for business owners and incorporated individuals in cities like Winnipeg, helping them leave a legacy or make the policy a part of their investment strategy.

Our advisor’s take:

We gave Equitable Life 4.5/5 for its useful balance between term affordability, conversion flexibility and participating whole life insurance. The Equimax plan is particularly well-suited for Manitobans who are interested in cash value accumulation, while the term life policies can cater to Canadians seeking higher coverage at competitive premiums.

3. Canada Life: Best for estate planning and wealth preservation in Manitoba

Canada Life is a strong option for Manitobans looking for flexible term life insurance alongside permanent coverage for family, business, and long-term estate planning. The insurer’s MyTerm policy allows applicants to select terms between 5 and 50 years, making coverage more flexible for those wanting to align it with outstanding debts and mortgages. Eligible policies can also benefit from the conversion privilege, allowing term-to-permanent conversion.

The participating whole life policies by Canada Life are designed for different financial priorities, such as early cash value accumulation, lifelong protection and long-term death benefit growth. These benefits can align well with Manitobans seeking lifelong protection or planning to leave a legacy. With over 14,543 farms in Manitoba as of 2021, these permanent policies can aid Manitoba farm owners and business operators looking for estate planning or business succession.

Our advisor’s take:

We gave Canada Life 4.5/5 since it stands out for the customizable term lengths and participating whole life portfolio that can be ideal for business owners in cities like Brandon and Steinbach. MyTerm can help homeowners select coverage that closely matches their financial obligations, while Wealth Achiever, Balanced Achiever and Estate Achiever offer permanent insurance choices for different cash value and estate planning priorities.

4. Desjardins: Best for participating whole life insurance with flexible additional deposits in Manitoba

Desjardins is another strong choice for Manitoba residents seeking permanent life insurance with the opportunity to build cash values and contribute additional funds over time. The insurer’s term life coverage offers term lengths of 10, 15, 20, 25 and 30 years, or coverage to age 65. Eligible policies can be renewed or converted to permanent insurance, offering future flexibility for applicants whose priorities may change over time.

Desjardins’ participating whole insurance policy offers lifelong coverage, guaranteed policy features and the potential for non-guaranteed dividends. With premium payment periods of 5,10, and 20 years, or pay to age 100, the insurer offers multiple ways to pay your premiums. According to the Manitoba Bureau of Statistics, Manitoba had 29,171 active businesses with employees in June 2026. For business owners in Winnipeg, Brandon and Winkler, Desjardins’ participating whole life insurance may help support business succession and estate planning. 

However, the insurer’s notable feature is the Additional Deposit Option (ADO), available on eligible Accelerated Growth and Estate Enhancer participating policies. This option allows policyholders to make additional deposits to their policies, helping increase cash surrender values and the final death benefit. This can be ideal for Winnipeg families with disposable income who wish to supplement their policies further.

Our advisor’s take:

Desjardins was rated 4.5/5 as the insurer stands out for its participating whole life options and additional deposit flexibility that can help increase the policy’s value. The insurer’s broad range of payment periods and dividend options can appeal to Manitoba residents seeking permanent insurance with customization. Meanwhile, the term life policies with their conversion privilege can be ideal for Manitobans with evolving financial needs.

5. RBC Insurance: Best for mortgage-aligned term life insurance in Manitoba

RBC Insurance can be a strong choice for Manitoba homeowners who want their life insurance coverage to match the duration of their mortgage or other financial obligations. The insurer’s YourTerm policy offers term lengths from 10 to 40 years in one-year increments, making it ideal for those who want to closely match coverage with outstanding debts. According to the 2021 Census data published by the City of Winnipeg, 63.9% of Winnipeg homeowner households had a mortgage, making YourTerm an ideal choice to closely match remaining years.

For lifelong coverage, RBC Insurance offers the RBC Growth Insurance and RBC Growth Insurance Plus participating whole life plans. RBC Growth Insurance focuses on long-term estate value, with guaranteed cash values available after the fifth policy year. Meanwhile, RBC Growth Insurance Plus emphasizes earlier cash value accessibility, with guaranteed cash values available after the first policy year.

Our advisor’s take:

RBC Insurance received 4.5/5 as the insurer is particularly competitive in term customization, making it an ideal choice for Manitoba homeowners with mortgages or other financial obligations that cannot align with conventional term lengths. The participating whole life policies also offer lifelong coverage and added benefits for individuals in populous cities such as Steinbach, Winnipeg, and Brandon.

6. Sun Life: Best for comprehensive life insurance options in Manitoba

Sun Life is a leading option for Manitoba residents who want access to temporary coverage and different types of permanent insurance. The insurer’s Evolve Term life insurance offers term lengths ranging from 5 to 40 years, making it ideal for individuals with substantial years left on their debts. In addition, eligible policyholders can request additional coverage after qualifying life events like marriage, birth or adoption of a child, or an increase in income. This offers enhanced flexibility that makes coverage adaptable to ever-changing financial needs.

According to Manitoba’s 2025 Health Status Report, more than 152,000 Manitobans were estimated to be living with diagnosed type 1 or type 2 diabetes in 2024. Sun Life’s Term Insurance for Diabetes may be worth considering for eligible Manitoba residents, offering them greater accessibility to coverage. For families in cities like Winnipeg, Brandon or Portage la Prairie, this flexibility can help stay financially protected

In terms of permanent coverage, Sun Par Protector II and Sun Par Accumulator II can offer lifelong coverage, guaranteed policy features, and the potential to earn non-guaranteed dividends. These policies can be ideal for established individuals who want to complement their retirement or investment strategy.

Our advisor’s take:

Sun Life receives 4.5/5 as the insurer stands out for its comprehensive product range and adaptable term insurance features. Evolve Term’s ability to offer additional coverage during qualifying events makes it adaptable and ideal for young Manitobans embarking on their professional lives. The insurer’s permanent lineup features benefits that can suit established business owners or succession planning in cities like Winnipeg or Brandon.

Comparing the top life insurance companies in Manitoba

 Actual premiums vary by age, sex, smoking status, health, coverage amount, product, and underwriting. Minimum coverage varies by product and eligibility. 

How we selected the best life insurance companies in Manitoba

Our 2026 ranking of the best life insurance companies in Manitoba is based on term life insurance quotes and policy factors such as term and permanent options, coverage flexibility, conversion privilege, underwriting requirements, and additional policy benefits. We compared 30+ leading Canadian insurers and shortlisted these six: Manulife, Equitable Life. Canada Life, Desjardins, RBC Insurance, and Sun Life.

Our methodology gives 40% weight to pricing and 60% to product features and suitability, considering the importance of choosing coverage based on long-term financial needs rather than just the cheapest option. These weightings consider how these features serve Manitoba residents facing different financial responsibilities, such as mortgages, business continuity, or long-term estate planning.

1. Pricing competitiveness (40%)

Our advisors compared sample term life insurance premiums for a 40-year-old male non-smoker seeking $100,000 in coverage for a 10-year term across all six insurers. Using the same applicant profile helped us understand the difference in premiums across different insurance companies. 

The illustrative monthly premiums range from $10.89 for Equitable Life to $13.41 for RBC Insurance. Equitable Life offers the lowest quoted premium, followed by Manulife at $11.13 and Desjardins at $12.15. While these three insurers offer competitive pricing for the selected profile, the best option depends on individual coverage needs, underwriting and long-term financial goals.

Term premiums are illustrative monthly costs for a 40-year-old non-smoker male seeking $100,000 of coverage for a 10-year term. Actual premiums vary by age, sex, health, smoking status, product, coverage amount, and underwriting. All premiums listed on Y-azix are in CAD (CA$).

2. Product features and suitability (60%) 

In terms of product features and suitability, we assessed the following important factors for Manitoba residents:

• Product range and coverage options (15%): Availability of term life, participating whole life, non-participating and other plans that suit Manitobans
• Coverage flexibility (15%): Coverage limits, customizable term lengths, premium payment options and ease of renewability
• Conversion privileges and riders (10%): Term-to-permanent conversion options, exchange privileges, children’s coverage and other additional benefits
• Permanent Policy benefits (10%): Guaranteed cash values, potential participating dividends, estate planning suitability and tax-advantaged accumulation features
• LICAT ratio (5%): We reviewed each insurer’s Life Insurance Capital Adequacy Test (LICAT) ratio as an indicator of regulatory capital adequacy
• AM Best rating (5%): We considered available AM Best financial strength ratings to assess insurers’ ability to meet their ongoing insurance obligations

How we assigned insurer ratings:

The five-point rating system evaluates insurers across pricing, product flexibility, underwriting, permanent insurance benefits and financial strength. 

Manulife scores 5/5 for its combination of competitive term premiums, multiple-insured coverage and multi-risk protection through the Synergy plan. Insurers like Equitable Life, Sun Life, and RBC Insurance received 4.5/5 based on their product’s alignment with the needs of Manitoba residents alongside their competitive premiums.

In addition, we consider how these features can address common financial obligations among Manitoba families, homeowners, agricultural operators and business owners. Our recommendations reflect overall product suitability rather than the insurer with the lowest premiums or most favourable underwriting outcome. 

PolicyAdvisor’s licensed advisors are salaried and do not earn commissions, ensuring that our recommendations focus on your coverage needs, financial goals, and best interests rather than financial incentives.

Disclaimer: The premium comparison represents one applicant profile and one term policy configuration. It does not establish which insurer is cheapest for every age, health category, coverage amount, or policy type.

After shortlisting the six strongest companies, we ranked each insurer individually using the same weighted criteria to show where one company may be stronger than another.

Comparing PolicyAdvisor ratings:

Disclaimer: PolicyAdvisor’s ratings are based on our comparative evaluation of insurer premiums, coverage options, policy flexibility, unique benefits, and financial strength. Individual scores reflect our assessment and may not apply equally to every applicant. Quoted premiums are illustrative and depend on factors such as age, health, smoking status, coverage amount, and policy terms. LICAT ratios and AM Best ratings may change over time and are based on the relevant reporting periods and insurance entities. Final scores are rounded to the nearest 0.5 and do not guarantee an insurer’s performance or suitability for individual coverage needs. Where an applicable financial-strength rating or capital adequacy measure was unavailable, we excluded that criterion and proportionally reweighted the remaining factors to calculate the final score. Missing financial data does not necessarily indicate weaker insurer performance.

How to choose the best life insurance company in Manitoba

The best life insurance company for Manitoba residents should provide the required coverage at an affordable premium, while offering flexibility and benefits that can suit the unique needs of each individual.

Here are some important factors to keep in mind when choosing the best life insurance company in Manitoba:

• Compare premiums and coverage amounts: A lower premium is useful only if the required coverage and benefits are suitable for Manitoba residents. Additionally, the cost of life insurance varies by insurer, even for applicants with the same profile. Our licensed advisors can help you choose coverage from 30+ leading Canadian insurers to find a plan that suits your needs
• Look for term and coverage flexibility: Choose an initial term length that matches your mortgage, income replacement period or other financial obligations. For example, RBC’s 10- to 40-year durations with one-year increments can be better for a family with 13 years left on their mortgage
• Check conversion and exchange privileges: A conversion privilege can allow you to change eligible term coverage into a permanent policy without new evidence of insurability. This can be ideal for young Manitobans expecting their income to change over time
• Consider financial strength: For permanent policies, it is recommended to compare cash values, premium payment periods, dividend options, and the insurer’s financial strength. This can help you choose a policy with the best financial benefits and long-term adequacy.

Does life insurance cost more in different Manitoba cities?

Life insurance generally does not cost more simply because you live in Winnipeg rather than Brandon, Steinbach, Thompson or Winkler. Unlike home or auto insurance in Canada, life insurance premiums primarily depend on individual factors such as age, health, smoking status, coverage amount, and other underwriting criteria by the insurer.

How to buy life insurance in Manitoba

PolicyAdvisor’s licensed life insurance advisors can help Manitoba residents compare term and permanent life insurance policies from leading Canadian insurers based on age, health, budget, coverage requirements and long-term financial goals.

Whether you want to protect a mortgage in Winnipeg, replace family income in Brandon, arrange permanent coverage in Steinbach or explore business succession planning in Portage la Prairie, our advisors can help you evaluate suitable insurance products.

Our team can also assist residents in Selkirk, Winkler, Morden, Thompson, Dauphin, The Pas, Flin Flon, Swan River, Neepawa, Stonewall, Niverville and other Manitoba communities.

Frequently Asked Questions

What is the best life insurance company in Manitoba?

The best life insurance company in Manitoba depends on factors such as your coverage needs, financial priorities, and your health. Based on our experience assisting residents of the province, Sun Life, Manulife, Canada Life, RBC Insurance, Desjardins, and Equitable Life are six companies worth considering in 2026.

Is life insurance more expensive in Manitoba than in other provinces?

Life insurance is not necessarily more expensive in Manitoba than in other provinces in Canada, like Alberta or British Columbia. Premiums primarily depend on personal underwriting factors such as health, age, occupation, and the selected policy.

What is the best life insurance for first-time homebuyers in Manitoba?

Term life insurance is often ideal for first-time homebuyers in Manitoba since it can offer protection during mortgage repayment years. RBC YourTerm and Canada Life My Term can offer customizable term lengths, while Sun Life’s Evolve Term offers a way to request an increase in coverage following qualifying life events.

Can I get life insurance in Manitoba without a medical exam?

Yes, some insurers offer no-medical-exam life insurance through simplified issue or guaranteed issue policies to eligible Manitoba residents. However, these policies typically have lower coverage amounts and more restrictions than traditionally underwritten life insurance policies in Canada.

How can I compare life insurance quotes in Winnipeg or Brandon?

PolicyAdvisor’s licensed advisors can help Winnipeg or Brandon residents compare term and permanent life insurance quotes from 30+ Canadian insurers through easy-to-use online tools, helping you find coverage that fits your needs.

Is my life insurance death benefit taxable in Manitoba?

Life insurance death benefits are typically not taxable in Manitoba. However, if the proceeds are payable to an estate rather than a named beneficiary, they may be included in the estate’s probate-fee calculation and become available to creditors. Manitobans should carefully review their beneficiary designations and consult a qualified tax advisor to determine whether they are taxable.

Frequently asked questions

Should you buy life insurance in your 30s if you have no dependants?

Yes, life insurance will still be worth considering if you have no dependants. Buying coverage in your 30s may help you secure lower premiums while you are younger and potentially healthier. It can also help cover debts, final expenses, or future financial responsibilities.

What happens to your life insurance if you change jobs in your 30s?

If your life insurance is provided through your employer, your coverage may end or change when you leave your job, depending on the plan’s terms. Some group policies offer conversion options that let you obtain individual coverage. Personal life insurance policies generally remain in force as long as you continue meeting their payment and policy requirements.

Can you have more than one life insurance policy in your 30s?

Yes, you can generally own multiple life insurance policies. For example, you might combine a term policy to cover your mortgage and family expenses with a permanent policy for lifelong protection. 

What happens if you stop paying life insurance premiums in your 30s?

If you stop paying premiums, your policy may lapse after any applicable grace period, leaving you without coverage. Some permanent life insurance policies may have options to maintain coverage using accumulated values, depending on the policy term. 

Why does life insurance cost more for some 30-year-olds than others?

Life insurance premiums vary based on age, gender, smoking status, health, coverage amount, policy type, and insurer underwriting. Smokers may pay higher premiums than non-smokers, while those with certain medical conditions may face higher rates or limited options. 

Is term life insurance cheaper than whole life insurance for a 30-year-old?

Yes, term life insurance costs less than whole life insurance for a 30-year-old because it provides coverage for a set period rather than for life. For example, a 30-year-old male non-smoker may pay $9.45 per month for $100,000 in 10-year term coverage, compared with $54.36 per month for a 20-pay whole life policy. 

Can you lower your life insurance premiums in your 30s?

Yes, you may be able to lower your life insurance costs by choosing a suitable coverage amount, comparing quotes from multiple insurers, and maintaining healthy lifestyle habits. If you already have a policy, review its coverage and features to ensure they still match your financial needs.

What is the best life insurance for someone over 40?

At 40 years old, term life insurance policies are likely your best option. However, the type of policy you choose ultimately depends on your personal circumstances and financial goals. At this relatively young age, you have your options wide open, and you can choose from the following.

What factors affect life insurance rates at age 40?

Life insurance rates at age 40 depend on your health, smoking status, coverage amount, policy type, and the insurer’s underwriting rules.

• Gender: Men may pay more than women for comparable coverage because of the lower life expectancy
• Health and medical history: In case of any pre-existing medical conditions such as diabetes, high blood pressure, and heart disease, the premium will increase depending on their severity, treatment, and management
• Smoking status: Tobacco users generally pay higher premiums than non-smokers because smoking increases the risk of certain health conditions
• Occupation and lifestyle: Hazardous occupations and higher-risk activities may affect your eligibility and increase the life insurance premiums
• Policy type and duration: Term life insurance generally costs less than whole life insurance. For term policies, the length of coverage also affects the premium
• Coverage amount: A higher coverage amount results in an increase in life insurance premium at age 40
• Riders: Including optional riders such as accidental death benefit, critical illness, or any other rider results in an increase in life insurance premiums

Should you buy life insurance at age 40?

Yes, you should get life insurance in your 40s. Buying life insurance in your 40s means financial protection for your family at low rates because your health history is good. You are still relatively young in middle age and can secure a good monthly premium.

There are some clear signs of whether you need life insurance in your forties:

• You and your partner plan on spending the rest of your life together
• You have children of any age
• You have a mortgage, or plan on buying or upgrading your home soon
• You have other forms of debt such as credit card debt or a line of credit
• You are the main earner for your family, with dependents like your children, partner, or parents relying on your annual income
• You are continuing to accumulate assets that will someday be transferred to your beneficiaries
• You want to make sure your family can cover your final expenses, like funeral costs

How much life insurance coverage does a 40-year-old need?

For someone in their forties, with a mortgage, children, and a partner who earns an income, they would need at least $500,000 in coverage. That amount would cover their house payments and child-care expenses, cost of living, and children’s education costs in the next 20 years. However, this isn’t one-size-fits-all. 

Is life insurance cheaper at 40 than at 50?

Yes, life insurance is generally cheaper at age 40 than at age 50. This is because younger applicants typically have a lower risk of developing serious health conditions. For the same coverage amount and policy type, a healthy 40-year-old will usually pay lower premiums than a healthy 50-year-old. For instance, a 10-year $100,000 term life insurance policy at age will cost $10.80/month for a male non-smoker. The same applicant will end up paying $18.97/month when he is 50. 

Can you get life insurance at 40 with a pre-existing medical condition?

Yes, you can get life insurance at age 40 with a pre-existing medical condition, although your options and premiums depend on the condition, its severity, and how well it is managed. Some insurers may offer standard coverage, while others may charge higher premiums, limit coverage, or require additional medical information. If traditional life insurance is difficult to qualify for, simplified-issue or guaranteed-issue policies may be alternatives, though they can have lower coverage limits or higher costs.

How do I buy the best life insurance at 40?

You now have an idea of what term life insurance might cost during mid-life, but everyone’s situation is different. The cost of life insurance is unique to your circumstances. If you have 5 minutes, you can get customized term life insurance quotes in minutes through PolicyAdvisor’s online tool.

Still not quite sure how much coverage you need? We are always here to chat! Book a call with one of our licensed insurance agents to make sure your 40s are your year to make great financial decisions!

Frequently asked questions

Should you review your life insurance coverage at age 40?

Yes, you should review your life insurance coverage at age 40 even if you may already have life insurance you purchased when you were younger. As you take the escalator up in your career and move towards your peak earning potential, your financial obligations will increase. Be it marriage, children, mortgages, or pets, your financial and protection needs can change drastically in 5 to 10 years. Your forties may, therefore, be a good time to revisit your existing coverage.

Is it too late to buy life insurance at age 40?

No, age 40 is not too late to buy life insurance. You can still qualify for term or permanent coverage, depending on your health and the insurer’s eligibility requirements. Buying sooner may help you secure lower premiums than waiting until you are older, particularly if your health changes over time.

Can you increase your life insurance coverage at age 40?

Yes, you may be able to increase your existing coverage by purchasing an additional policy or exercising a guaranteed insurability option, if your policy includes one. Depending on the option and insurer, you may need to undergo medical underwriting.

Does your occupation affect life insurance premiums at age 40?

Yes, certain high-risk occupations may affect your eligibility or premiums. Insurers may consider workplace hazards, exposure to dangerous conditions, and other occupational risks when assessing an application. The impact varies by insurer and occupation, so compare policies if you work in a higher-risk field.

Can a 40-year-old get life insurance without a medical exam?

Yes, some insurers offer simplified-issue or no-medical-exam life insurance. You may still need to answer health questions or provide other information, and the insurer may limit the coverage available. These policies can be useful for applicants who want a simpler application process, but premiums may be higher than for fully underwritten coverage.

Does life insurance at age 40 cover mortgage payments?

Yes, life insurance can help your family pay off a mortgage if you pass away while the policy is active. Choose a coverage amount that accounts for your outstanding mortgage balance and other financial obligations.

What factors affect life insurance rates at age 50?

Life insurance rates at age 50 depend on more than age alone. Some of the other factors affecting the life insurance cost for a 50-year-old include health history, occupation, coverage amount, policy term, and a few others.

• Health and medical history: Conditions such as diabetes, high blood pressure, heart disease, or any other existing health condition can affect eligibility and premiums. The impact depends on the condition, its severity, treatment, and how well it is managed
• Occupation and lifestyle: Jobs involving hazardous conditions and activities such as skydiving or certain types of motorsports lead to an increase in premiums. Similarly, a smoker will pay higher premiums as compared to a non-smoker
• Coverage amount: A higher coverage amount costs more because the insurer takes on a greater financial obligation
• Policy term and features: Term length, payment structure, and optional riders can influence your premium. Longer terms and additional benefits may increase costs
• Insurer: Insurers assess risk differently. One company may offer better rates or more flexible underwriting for a particular health or lifestyle profile than another

How to lower life insurance costs at age 50

You can manage life insurance costs at age 50 by choosing coverage that matches your financial needs and comparing policies from multiple insurers.

• Choose the right coverage amount: Account for debts, family expenses, and existing savings to avoid paying for unnecessary coverage.
• Pick a suitable term length: Match your policy term to financial obligations, such as mortgage repayment or your dependants becoming financially independent
• Compare quotes: Premiums and underwriting rules vary by insurer, so compare life insurance quotes over 50 with the same coverage amount, term, and features
• Review optional riders: Add extra benefits only when they meet a specific need and justify the additional cost
• Apply while you are in good health: Health changes can affect eligibility and premiums. You should apply at a young age when you are healthy to pay lower premiums

Term life vs. whole life insurance: Which costs less at age 50?

Term life usually costs less because it covers you for a set period. Whole life usually costs more because it is designed to last for life. The cost of whole life insurance is higher because it offers lifelong coverage and may accumulate cash value over time.

How much life insurance does a 50-year-old need?

Life insurance for over 50 year old individuals, with a remaining mortgage, children, and a partner also earning an income, would need at least $500,000 in coverage to cover the last of the house payments, cost of living, and children’s education costs (or a grandchild to spoil) in the next 20 years. 

Here are some clear indicators of whether you need life insurance at the age of 50 and over, and if budget is a constraint for you and you are unsure of the coverage:

• You are the main earner for your family, with dependents like your children, grandchildren, partner, or elderly parents
• You and your partner plan on spending the rest of your life together as you approach retirement
• You have children or grandchildren of any age
• You are paying for their education and plan to continue to pay for some of their education costs over the next few years
• You have a mortgage, or plan on buying or renovating your home in the near future
• You have other forms of debt like credit cards or a line of credit
• You are accumulating assets that you want to be able to transfer efficiently to your dependents

Is life insurance more expensive for an over-50-year-old individual?

Yes, life insurance generally costs more at age 50 and beyond because insurers consider age when assessing mortality risk. Premiums typically increase as you get older, and existing health conditions can further affect rates and eligibility. However, the cost depends on your health, smoking status, coverage amount, policy type, and insurer. Comparing quotes from multiple insurers can help you find suitable coverage at a competitive rate.

Can you get life insurance at age 50 with a pre-existing condition?

Yes, life insurance costs more at age 50 and beyond because insurers consider age when assessing mortality risk. Premiums increase as you get older, and existing health conditions can further affect rates and eligibility. You can compare life insurance quotes for over 50 from multiple insurers that can help you find suitable coverage at affordable premiums.

How do I buy life insurance at 50?

To find life insurance at 50, follow these steps:

• Calculate your coverage needs based on debts, family expenses, and existing savings
• Choose a policy type that fits your goals, such as term life for temporary protection or whole life for lifelong coverage
• Review your eligibility based on your health, medical history, and smoking status
• Compare quotes from multiple insurers, including premiums, coverage limits, exclusions, and policy features
• Review the terms carefully before applying

Schedule a call to get started with the life insurance application process!

Why Sun Life vs. Canada Life is a common comparison

When Canadians begin researching term life insurance, two companies frequently appear at the top of comparison lists: Sun Life and Canada Life. Both are long-established insurers with a major presence in the Canadian insurance market, offering term life insurance products to individuals and families.

Sun Life and Canada Life term insurance are often compared because both companies have built strong reputations over decades of operation and offer flexible term life products with multiple coverage options. For someone who is buying a term life insurance policy in Canada, this creates a natural question: if both insurers appear reliable and offer similar types of coverage, which one is actually the better fit?

That’s where a direct comparison becomes useful. By looking at their plans side by side, including policy features, flexibility, pricing structure, and ideal buyer profiles, it becomes easier to understand how Sun Life and Canada Life differ and which option may align better with your needs.

Sun Life vs. Canada Life at a glance

Here’s a table to give you a quick overview of Sun Life and Canada Life

Company snapshot: Sun Life vs. Canada Life

About Sun Life term life insurance

Sun Life’s primary term life insurance product is Evolve Term Insurance. The plan offers coverage amounts ranging from $50,000 to $25 million, with term lengths available from 5 to 40 years.

One of the distinguishing features of Evolve Term is its flexibility. Policyholders can increase their coverage at certain life stages without additional medical underwriting and may also have the option to extend the policy’s coverage duration. The plan can also be converted to a permanent life insurance policy until age 75, giving buyers the option to transition to lifelong coverage later.

In addition to Evolve Term, Sun Life also offers two simplified term options: Go Simplified and Go Term. Go Simplified is a no-medical policy that can be purchased online, while Go Term requires applicants to answer only a limited number of health questions during the application process.

These simplified plans typically come with lower coverage limits and higher premiums compared to fully underwritten policies, which makes Evolve Term the more suitable option for individuals seeking higher coverage amounts and greater policy flexibility.

Key features of Sun Life term life insurance

Here are the core features of Sun Life term insurance:

1. Guaranteed renewability: The policy includes automatic renewals without requiring medical evidence, allowing coverage to continue even if health conditions change. Renewability is typically available up to age 85

2. Conversion to permanent life insurance: Term policies can be converted into permanent life insurance plans, typically before the policy anniversary nearest age 75. This conversion does not require additional medical evidence, making it easier to secure lifelong coverage if needs evolve

3. Flexible term length options: Sun Life Evolve terms give you flexibility to choose the term length between 5 to 40 years. This conversion does not require additional medical evidence, making it easier to secure lifelong coverage if needs evolve

4. Optional benefits and riders included: A wide range of optional riders is available to enhance coverage, including accidental death benefit rider, child term rider, disability waiver rider, owner waiver disability rider, guaranteed insurability benefit rider, business value protection rider, renewal protection rider, and partner protection rider. These options provide extensive customization based on personal, family, or business needs

5. Coverage range/options: Coverage amounts typically range from $50,000 to $25 million, making the policy suitable for diverse financial situations. Multiple coverage structures are available, including single life, joint first-to-die, and multi-life options (up to 5 insureds)

6. Living benefit access: The policy provides access to a living benefit if the insured is diagnosed with a terminal illness. In such cases, up to 50% of the basic insurance amount (to a maximum of $100,000) may be paid out early on a discretionary and compassionate basis

Pros and cons of Sun Life term life insurance

About Canada Life term life insurance

Canada Life’s main term life insurance product is My Term™ Life Insurance. The plan is available in two coverage structures: single-life and joint first-to-die, making it suitable for both individuals and couples looking for shared protection.

The policy is available to applicants starting at age 15, with coverage beginning at $100,000. There is no strict maximum base coverage limit, although applications requesting more than $25 million in coverage typically require special underwriting and quoting.

Key features of Canada Life term life insurance

Here are the core features of the Canada Life term insurance policy:

1. Guaranteed renewability: The policy offers automatic renewals at the end of each term without requiring medical evidence. Coverage can typically be renewed until the policy anniversary nearest age 85

2. Convertible: Policyholders have the option to convert their term life insurance into a permanent policy up to age 70 without undergoing additional underwriting. In addition, term policies may be exchanged for a longer term, usually if the new term is at least 10 years longer than the existing one. This term-to-term conversion is generally available after the first policy anniversary

3. Longer term lengths: Canada Life offers a wide range of term lengths, from 5 to 50 years. This flexibility allows policyholders to align their coverage with both short-term and long-term financial needs, such as mortgages, income replacement, or retirement planning

4. Optional benefits and riders: A variety of optional riders can be added to enhance coverage, including accidental death benefit rider, child term rider, disability waiver rider, guaranteed insurability benefit rider, and business value protection rider

5. Coverage options: The policy offers flexible coverage structures, including single life and joint first-to-die options. Joint first-to-die coverage insures two individuals under one policy, making it suitable for couples or shared financial responsibilities

Pros and cons of Canada Life term life insurance

Sun Life vs. Canada Life comparison

Wondering whether to choose Sun Life or Canada Life term insurance? Here’s a table illustrating the difference between the two based on features such as term products offered, flexibility, renewability, availability of riders, coverage options, and more.

Our Ratings

How we compared Sun Life and Canada Life

At PolicyAdvisor, we reviewed information published by each insurer and assessed how each product may fit common needs, such as mortgage protection, income replacement, family coverage, and business protection.

We compared Sun Life Evolve Term and Canada Life My Term using the features that matter most when choosing term life insurance: coverage flexibility, term lengths, conversion options, riders, underwriting, and overall value. Both are renewable term products, but they differ in maximum coverage, term-length availability, and optional benefits.

Product features and flexibility

Sun Life Evolve Term offers coverage from $50,000 to $25 million, with renewable terms of 5 to 40 years, depending on the insured person’s age. It also includes options to increase coverage after qualifying life events and to convert to permanent coverage.

Canada Life My Term offers term lengths that may range from 5 to 50 years, subject to eligibility. It provides several conversion routes, including term-to-term conversion, term-to-permanent conversion, partial conversion, and a conversion-with-reset option.

Coverage amounts and term-length options

The right term length should match the period your family, mortgage, business, or income-replacement need will last. Sun Life may suit applicants who want a broad choice of terms up to 40 years and high maximum coverage, while Canada Life may suit applicants seeking longer term-duration options, potentially up to 50 years where eligible.

Riders and conversion options

Both insurers offer optional benefits that can make a policy more flexible. Sun Life offers child term insurance, disability waiver, guaranteed insurability, accidental death, owner waiver disability, and business value protection benefits. Canada Life allows policy customization with optional benefits, though the exact riders available can depend on the policy and underwriting.

Underwriting and eligibility

Your age, health, smoking status, occupation, lifestyle, coverage amount, and chosen term can all affect whether you qualify and what you pay. A licensed advisor can help determine whether a fully underwritten policy, simplified-issue option, or alternative product is more appropriate.

Pricing and value for money

Neither insurer is automatically cheaper. The lowest premium depends on your personal risk profile and the exact product, term, and coverage amount you choose. The best way to compare value is to request quotes for identical coverage amounts, term lengths, and underwriting classes.

Sun Life vs. Canada Life: Which is better for your needs?

Sun Life and Canada Life both offer strong term life insurance options, but the better choice depends on your situation. The right insurer for you may depend on whether you need mortgage protection, income replacement, coverage for young children, business protection, etc.

Sun Life vs. Canada Life for mortgage protection

Sun Life Evolve Term offers renewable terms of 5 to 40 years, depending on the insured person’s age. This makes it suitable for many mortgage timelines, including 10-, 15-, 20-, 25-, and 30-year amortization periods. If your mortgage balance falls over time, you can also use term layering, such as combining a longer term with a shorter term, to match coverage to your declining debt.

Canada Life My Term may offer term lengths from 5 to 50 years, subject to eligibility. This can be useful if you have a longer mortgage, want coverage beyond a typical 30-year amortization, or prefer to keep protection in place while building other savings.

Sun Life vs. Canada Life for income replacement

Sun Life Evolve Term can provide coverage from $50,000 to $25 million, giving it strong potential for high income-replacement needs. Its coverage-increase option may also help if your income rises after marriage, the birth or adoption of a child, a new or larger loan, or a qualifying income increase. Eligible policyholders may be able to increase coverage by up to 50% of the original coverage amount, to a maximum of $1 million, subject to policy conditions.

Canada Life My Term can also support income-replacement needs, particularly if you want a longer coverage period. Its potential term durations of up to 50 years may suit younger applicants who want protection through most of their working life, subject to eligibility.

Sun Life vs. Canada Life for families with young children

Sun Life Evolve Term offers a child term benefit for children age 18 or younger at the time of application. Insured children may be able to convert their coverage later, and may be able to buy additional insurance between ages 18 and 25 (up to 10 times the child term benefit) without new medical evidence, helping protect their future insurability.

Sun Life also allows eligible policyholders to increase coverage after life events such as marriage or a common-law relationship, the birth or adoption of a child, a new or larger loan, or a qualifying income increase.

Canada Life My Term can be customized with optional benefits, and Canada Life’s term riders may include child term coverage, guaranteed insurability, disability waiver, accidental death, and business growth protection benefits, depending on the policy.

Sun Life vs. Canada Life for business owners

Sun Life Evolve Term includes a business value protection benefit, which may allow the policy owner to buy additional coverage based on an increase in the business’s value without new medical evidence. This can be useful when a business grows and the owner’s insurance needs increase.

Canada Life’s term insurance may include a business growth protection rider, which can support similar planning needs. Availability, eligibility, and benefit limits should be confirmed for the specific My Term policy being considered.

Sun Life vs. Canada Life for seniors

Sun Life Evolve Term can provide renewable coverage until the policy anniversary nearest age 85, and permanent conversion is generally available until the policy anniversary nearest age 75. This can be useful for someone who wants the option to move to permanent coverage later.

Canada Life My Term coverage ends at age 85, and term-to-permanent conversion is generally available without proof of health up to age 70. For policies issued at older ages, conversion rights may be more limited.

Sun Life vs. Canada Life for smokers

Both insurers will consider tobacco and nicotine use during underwriting. Smoking status can significantly affect your premium, and insurers may have different rules for cigarettes, vaping, cannabis, and nicotine-replacement products.

Neither Sun Life nor Canada Life is automatically better for smokers. The right choice depends on your exact usage history, how long you have been nicotine-free, your health profile, and the underwriting class you receive.

Sun Life vs. Canada Life for pre-existing conditions

Sun Life Evolve Term and Canada Life My Term are both fully underwritten products, so neither is automatically easier to qualify for. Sun Life’s simplified term products may be an alternative if traditional underwriting is difficult, though they generally offer lower coverage amounts.

Who should choose Sun Life?

Sun Life may be a better fit for buyers who value flexibility and rider customization within their term policy. Its plans are designed for people who want more control over how their coverage evolves over time, rather than simply choosing the lowest premium.

Choose Sun Life if:

• You want flexible term length: If you are trying to match policy term to your needs, such as a mortgage, loan schedule, or business obligation, Sun Life’s flexible term lengths (5-40 years through Evolve) can allow better planning
• You want the option to exchange your term length: If you are unsure of the term length, Sun Life’s term exchange feature allows certain policies to be exchanged to 20- or 30-year terms. This is available within the first five years without new medical evidence
• You prefer wider rider options: Families or business owners prioritizing multiple riders, like critical illness, child protection rider, business value protection rider, partner protection rider, etc

Who should choose Canada Life?

Canada Life may appeal to buyers who prefer straightforward, long-term coverage with fewer structural changes over time. It’s My Term™ Life Insurance is designed around stable protection rather than extensive customization.

However, compared with some competitors, the product structure tends to be simpler and less flexible, which may or may not suit buyers depending on their planning needs.

Choose Canada Life if:

• You want longer term lengths: Canada Life offers term lengths that can extend up to 50 years, which can appeal to buyers seeking coverage that lasts well into later life stages without needing multiple renewals
• You value a straightforward conversion pathway: Canada Life policies allow conversion to permanent life insurance before age 70 without additional medical exams, making it relatively easy to transition to lifelong coverage later
• You need very large coverage amounts: Canada Life allows very high coverage limits, with special underwriting available for policies exceeding $25 million, which may be useful for high-net-worth individuals or certain business planning needs

Is Sun Life a good insurance company in Canada?

Yes, Sun Life is a reputable insurance company in Canada. It earns A+ ratings from AM. Best and AA from DBRS. Sun Life’s Evolve term is a flexible term life insurance policy that can be adapted as per your evolving term insurance needs. It is also renewable and convertible.

Sun Life vs Canada Life term insurance: Which is better?

Sun Life and Canada Life are leading names when it comes to term life insurance policies. To choose which one is better for you, you must look for factors that will help you decide, such as coverage requirements, price, flexibility, conversion options, and riders’ availability. Sun Life has an edge over Canada Life as its Evolve term offers multiple term lengths (5-40 years), broader rider options, and greater flexibility.

What are the term life insurance options available with Canada Life?

Canada Life has only one term life insurance policy, which is My Term™ Life Insurance. It is available in two coverage options: single life and joint-first-to-die. The My Term™ Life Insurance can be issued at a minimum coverage of $100,000. There is no maximum base coverage amount limit.

What is the difference between joint first‑to‑die and joint last‑to‑die?

Joint first-to-die pays the death benefit after the first insured person passes away and is often used for income protection or mortgage coverage. Joint last-to-die pays the benefit only after both insured individuals have passed away and is typically used for estate planning purposes.

Why Sun Life vs. Manulife is a common comparison

When people in Canada start looking for term life insurance, two names consistently pop up online: Sun Life and Manulife, not because of aggressive marketing but because both companies have deep roots in the Canadian insurance landscape and offer broad, accessible term life options.

Both Sun Life and Manulife have been operating in Canada for more than a century. Both offer multiple term lengths. Both allow policies to be renewed. Both provide the option to convert certain term plans into permanent life insurance later on.

Due to that overlap, buyers often end up comparing them directly. When two providers offer similar coverage structures alongside strong reputations, the decision shifts from “Is this company reliable?” to “Which one fits my situation better?” That’s where the comparison becomes meaningful.

Instead of vague statements like “both are great,” let’s break down Sun Life and Manulife side by side – looking at the plans’ structure, features, flexibility, and buyer fit, so you can understand not just what they offer, but which one may align better with your priorities.

Sun Life vs. Manulife at a glance

Both Sun Life and Manulife are major players in the Canadian insurance market with long histories and global reach, but there are some meaningful distinctions in size, focus, and operations.

About Sun Life term life insurance

Sun Life offers multiple term life insurance plans in Canada designed to support different buying preferences, coverage needs, and underwriting requirements. Out of them, Sun Life Evolve Term is Sun Life’s most customizable term product. It is a fully underwritten term life insurance product offering:

• Term lengths from 5 to 40 years
• Coverage limits of up to $25 million
• Option to increase the coverage amount (but require new underwriting)
• Eligible for conversion to permanent insurance
• T10/T15 can be exchanged to T20/T30 within 5 years, no medical evidence

Besides these, Sun Life also offers Sun Life Go Term plans, which are simplified term life insurance options designed for quick online applications. These plans provide lower maximum coverage than Sun Evolve and may carry higher premiums. For higher coverage amounts, more competitive pricing, flexible term structures, and multi-life planning, Sun Life Evolve may be more suitable.

Previously, Sun Life offered SunTerm and SunSpectrum Term as its standard term life insurance products, but both have since been replaced by Evolve Term, a unified and more flexible term solution.

Key features of Sun Life term life insurance

1. Guaranteed renewability: Sun Life term life insurance plan is designed to be automatically renewable without the need for further medical evidence, ensuring that protection remains in place even if the insured’s health declines over time. This coverage can be maintained until the policy anniversary nearest the insured person’s 85th birthday.

2. Conversion to permanent insurance: For those whose financial goals shift over time, the plan offers high-level flexibility through the ability to convert to permanent life insurance. This conversion does not require additional medical evidence. The option remains available until the policy anniversary nearest the insured’s 75th birthday.

3. Multiple term length options: To ensure coverage aligns perfectly with specific life milestones, Sun Life provides flexible term lengths ranging from 5 to 40 years. These varied durations allow individuals to tailor their insurance to match the timeline of a mortgage, specific income protection years while raising a family, or complex estate planning strategies.

4. Flexible coverage structures: The plan offers flexible coverage structures that include single life, joint first-to-die, and multiple life configurations. By allowing up to five insured individuals under a single policy, these structures effectively support both comprehensive family protection and sophisticated business succession planning.

5. Optional benefits and riders: Policyholders can further customize their security through a wide array of optional riders. These riders include:

• Child term benefit
• Guaranteed insurability benefit
• Accidental death benefit
• Total disability waiver benefit
• Owner waiver disability benefit
• Business value protection benefit
• Partner protection benefit

6. Living benefit access: Sun Life provides a compassionate living benefit, which may grant policyholders access to up to 50% of their basic insurance amount (up to a maximum of $100,000) if they are diagnosed with a terminal illness. This benefit is offered on a discretionary basis to provide financial support during exceptionally difficult times.

7. Survivor benefit: In the event of a loss under a joint policy, the survivor benefit allows the remaining insured person to purchase life insurance to replace the joint coverage within 90 days without providing new medical evidence. Additionally, this feature provides enhanced security by ensuring the base coverage amount is paid out twice if both insured individuals pass away simultaneously or within 90 days of one another.

Pros and cons of Sun Life term life insurance

About Manulife term life insurance

Manulife term life insurance provides affordable financial protection for you and your loved ones in case of death during a specified period. The company offers several term life options intended to fit different needs, ranging from simple, easy-to-apply plans to more structured family plans with higher coverage limits and optional wellness-linked features.

1. Manulife Family Term

• Designed for family or business protection
• Available as single life or multi-life coverage
• Lower premiums if you protect two or more people under a single policy
• Pay level premiums for 10 years, 20 years, or to age 65
• Broad coverage range ($100,000 to $20 million)
• Optional riders, such as disability waiver
• Includes a terminal illness benefit 
• 30-day money-back guarantee 

2. Family Term with Vitality Plus

• Includes access to the maximum benefits of the Manulife Vitality program
• Potential rewards or premium benefits based on healthy lifestyle engagement
• Track physical activity and health goals through the Vitality platform
• Incentives may include gift cards, device discounts, etc
• Pay level premiums for 10 years, 20 years, to age 65, or for life
• Broad coverage ($250,000 to $25 million)
• Same term options: T10, T20, and T65
• Includes coverage for bereavement counselling costs up to $1,000
• Includes a terminal illness benefit

Besides these, Manulife also offers CoverMe term life plans, including Term 10, Term 20, and Easy Issue options. These plans are designed for simplified online purchase but come at significantly higher prices. For higher coverage amounts, affordable premiums, flexible term structures, and multi-life planning, Manulife Family Term is a more comprehensive offering.

Key features of Manulife term life insurance

1. Level, guaranteed premiums: Manulife’s term life insurance solutions are structured around level, guaranteed premiums, ensuring that your costs remain fixed and predictable throughout the entirety of your selected term.

2. Multiple-term options: Manulife offers several multiple-term options designed for different life stages. These include Term 10 (T10) and Term 20 (T20) for shorter or mid-range needs, as well as Term 65, which provides consistent coverage specifically until the insured reaches age 65.

3. Convertibility: Another key advantage of these plans is convertibility, which allows for a seamless transition from temporary term coverage to permanent life insurance. Because this conversion typically does not require new medical evidence, it serves as a vital tool to preserve insurability.

4. Multi-life flexibility: For families and business partners, the multi-life flexibility of these policies allows for the coverage of multiple individuals under a single contract. This structure is particularly suitable for family income protection or business succession planning.

5. Manulife Vitality integration: Unique to their offering is the Manulife Vitality integration, a wellness-linked program that rewards policyholders for engaging in healthy activities. Beyond potential rewards and benefits tied to a healthy lifestyle, the program includes practical support such as bereavement counseling coverage of up to $1,000 for those with Vitality Plus benefits, adding a layer of emotional support to financial protection.

6. 30-day money-back guarantee: Manulife provides peace of mind from the start with a 30-day money-back guarantee. This allows you to review your policy thoroughly and, if you choose to cancel within the first 30 days of receiving it, Manulife will refund the premiums paid. This feature ensures you can commit to a plan with the confidence that it truly fits your needs.

Pros and cons of Manulife term life

Sun Life vs. Manulife comparison

Our Ratings

How we compared Sun Life and Manulife

At PolicyAdvisor, we compared Sun Life Evolve Term and Manulife Term based on the decisions that matter most to Canadian life insurance shoppers: how long coverage can last, how much protection is available, how easily a policy can change as your needs evolve, and which optional benefits are worth considering.

We reviewed insurer-published product information and assessed how each policy may fit common needs, including paying off a mortgage, replacing income, protecting young children, covering business obligations, and planning for future permanent coverage.

Since term life insurance is individually underwritten, we do not label either insurer as the cheapest option for everyone. Instead, we explain where each product may be the stronger fit and recommend comparing quotes using the same age, health profile, coverage amount, term, and underwriting assumptions.

Product features and flexibility

Sun Life Evolve Term is designed for applicants whose protection needs may evolve. It provides coverage starting at $50,000 and going up to $25 million, with renewable term durations ranging from 5 to 40 years based on the insured person’s age. The plan also includes future coverage-increase options after eligible life events and the ability to convert to permanent life insurance.

Manulife Term takes a different approach by offering several coverage structures rather than one continuous range of renewable terms. Depending on eligibility and age at application, applicants may be able to choose Term 10, Term 20, Term 65, or term-to-age-100 coverage. Coverage starts at $100,000 and can reach $25 million, with conversion options and rider availability depending on the policy.

Coverage amounts and term-length options

Your ideal term should reflect how long your financial responsibilities will last, not simply the longest coverage period available. Sun Life may be a good fit if you want to match coverage to a specific need, such as a 10-, 15-, 20-, 25-, or 30-year mortgage or income-replacement period, using renewable terms of up to 40 years.

Manulife may be worth considering if you prefer a defined term structure or need protection for a longer period. Its Term 65 and term-to-age-100 options may suit applicants who want coverage beyond a typical mortgage or income-replacement timeline, subject to eligibility.

Riders and conversion options

Sun Life Evolve Term includes options such as child term coverage, disability waiver, guaranteed insurability, accidental death, owner waiver disability, and business value protection. It also allows eligible policyholders to convert to permanent coverage and, in some cases, exchange to a longer term.

Manulife Term offers customization through optional benefits, including child protection coverage and other riders, depending on the policy. Its conversion options allow eligible coverage to move to permanent life insurance without new medical underwriting, though deadlines vary by term structure.

Underwriting and eligibility

Both Sun Life and Manulife use individual underwriting, so your final offer depends on more than the quoted premium. Age, health history, tobacco or nicotine use, occupation, hazardous activities, coverage amount, and selected term can all influence approval, pricing, and available riders.

If you have a complex health history or need a specific coverage amount, a licensed advisor can help identify whether a fully underwritten policy, simplified-issue option, or another insurer may be a better fit.

Pricing and value for money

Neither Sun Life nor Manulife is automatically the lower-cost insurer. The best value depends on your personal risk profile, the exact product and term structure you choose, and the underwriting class you receive.

To compare fairly, get quotes for the same coverage amount, term length, payment frequency, and underwriting assumptions. A slightly higher premium may be worthwhile if it comes with better conversion rights, rider options, or longer-term flexibility.

Sun Life vs. Manulife: Which is better for your needs?

Sun Life and Manulife both offer competitive term life insurance, but they solve different problems. The better insurer depends less on the brand and more on your coverage amount, how long you need protection, whether you expect your needs to change, etc.

Sun Life vs. Manulife for mortgage protection

Sun Life Evolve Term offers renewable terms from 5 to 40 years, which can align with many mortgage timelines. Its coverage-increase option may also be useful if you refinance, move to a larger home, or take on a larger mortgage after a qualifying life event.

Manulife Term offers 10- and 20-year structures, as well as longer-duration options such as Term 65 and term-to-age-100 coverage. These longer structures may appeal to homeowners who want protection beyond a typical 25- or 30-year mortgage without having to renew as frequently.

Sun Life vs. Manulife for income replacement

Sun Life Evolve Term offers coverage from $50,000 to $25 million, making it suitable for substantial income-replacement needs. Eligible policyholders may also be able to add coverage after a qualifying life event, such as a higher income, marriage or common-law relationship, birth or adoption, or a new or larger loan.

Manulife Term offers coverage from $100,000 to $25 million and may suit applicants who want protection for a defined working period or a longer duration. Its Term 20, Term 65, and term-to-age-100 structures can provide different ways to match coverage to long-term income needs.

Sun Life vs. Manulife for families with young children

Sun Life Evolve Term includes a child term benefit for eligible children age 18 or younger at the time of application. Insured children may be able to buy additional insurance between ages 18 and 25 (up to 10 times the child term benefit) without new medical evidence.

Sun Life also allows eligible policyholders to increase their own coverage after events such as the birth or adoption of a child, marriage or a common-law relationship, a qualifying income increase, or a new or larger loan.

Manulife offers a Child Protection Rider for eligible children aged 15 days to 18 years. The rider can allow the child to purchase up to $250,000 in additional life insurance, including up to $100,000 in critical illness insurance, at age 25 or another specified option date without medical evidence.

Sun Life vs. Manulife for business owners

Business owners may use term life insurance for key-person coverage, buy-sell agreement funding, business debt protection, or succession planning. Sun Life Evolve Term includes a business value protection benefit, which may allow the policy owner to buy additional coverage based on an increase in the business’s value without new medical evidence.

Manulife offers life insurance solutions that can support business planning needs, and its term products may be structured for key-person or buy-sell arrangements. Confirm the available riders, coverage limits, and underwriting requirements for the specific Manulife Term policy being considered.

Sun Life vs. Manulife for seniors

Sun Life Evolve Term can renew until the policy anniversary nearest age 85, and permanent conversion is generally available until the policy anniversary nearest age 75.

Manulife Term availability and conversion rules vary by product. Its longer-duration structures may be relevant for some older applicants, but eligibility and conversion deadlines should be confirmed before applying.

Sun Life vs. Manulife for smokers

Both insurers consider tobacco and nicotine use during underwriting. Smoking status can significantly affect your premium, and insurers may treat cigarettes, vaping, cannabis, and nicotine-replacement products differently.

Neither Sun Life nor Manulife is automatically better for smokers. Your final premium will depend on your usage history, how long you have been nicotine-free, your health profile, and the underwriting class you receive.

Sun Life vs. Manulife for pre-existing conditions

A pre-existing condition does not automatically prevent you from buying term life insurance, but it can affect your premium, coverage amount, or approval. Insurers consider the condition, treatment, control, complications, and time since diagnosis.

Sun Life Evolve Term and Manulife Term are both fully underwritten products, so neither is automatically easier to qualify for. Sun Life’s simplified term products may be an alternative if traditional underwriting is difficult, though they generally offer lower coverage amounts.

Who should choose Sun Life?

Sun Life term plan may be a better fit for buyers who value flexibility and rider customization within their term policy. Its plan is designed for people who want more control over how their coverage evolves. It suits buyers who think beyond just price and focus on long-term insurability and planning. Choose Sun Life if:

• You want precise term alignment: If you’re trying to match coverage exactly to a mortgage, loan schedule, or business obligation, Sun Life’s flexible term lengths (including 5, 15, or up to 40-year options through Evolve) may allow more precise planning.
• You want the ability to exchange terms: If you’re unsure whether 10 or 15 years will be enough, Sun Life’s term exchange feature (10/15 to 20/30 within the first five years without medical evidence) can provide flexibility if your needs change early in the policy.
• You anticipate evolving business needs: Sun Life offers business-focused riders such as partner protection and business value protection. If you are a business owner, this added customization may be important.
• You prefer wider rider options: If optional benefits like child term riders, guaranteed insurability, disability waivers, or accidental death coverage are priorities, Sun Life provides broader rider selection across its advisor-based plans.

Who should choose Manulife?

Manulife Family Term may appeal to buyers who want more than just basic term coverage, particularly those who value lifestyle-linked engagement, structured retirement planning, and the option of lifetime coverage. Choose Manulife if:

• You’re interested in wellness-linked rewards: Family Term with Vitality Plus integrates the Manulife Vitality program, which encourages healthy behaviour through activity tracking and reward incentives. For buyers who like the idea of engaging with their policy, this can be a meaningful differentiator.
• You want coverage aligned to your working years: Term 65 (T65) provides protection up to age 65, aligning coverage directly with income-earning years. This can simplify retirement planning without requiring policy renewal beyond that age.
• You are insuring multiple individuals under one contract: Family Term allows multi-life coverage and may offer efficiencies when protecting two or more insured individuals under a single policy. It also comes with additional support features, such as bereavement counselling.

Which insurer offers higher term life coverage limits: Sun Life or Manulife?

Both insurers offer substantial coverage amounts. Sun Life’s advisor-sold policies can provide coverage of up to $25 million, while Manulife Family Term offers coverage of up to $20 million, with Vitality Plus plans extending up to $25 million.

Does Sun Life or Manulife offer better flexibility?

Sun Life generally offers better flexibility. Its Evolve Term policy allows policyholders to choose custom term lengths ranging from 5 to 40 years, making it easier to match coverage with specific financial needs such as mortgage duration or income protection.

Can I convert my term life policy to permanent insurance?

Both Sun Life and Manulife Family Term policies may be convertible to eligible permanent life insurance products, subject to policy terms and deadlines.

Which insurer is better for business owners?

Sun Life may have an edge for business-focused planning due to riders such as partner protection and business value protection. Both insurers offer multi-life configurations, but Sun Life provides broader rider options tailored for structured business arrangements.

Does Manulife offer wellness rewards on term life insurance?

Yes. Manulife Family Term with Vitality Plus integrates the Manulife Vitality program, which provides activity-based rewards and includes bereavement counselling coverage. Sun Life term products do not include a wellness-linked rewards program.

Which term life insurance is cheaper: Sun Life or Manulife?

Pricing depends on your age, health classification, smoking status, and coverage amount. Both insurers offer competitive underwriting tiers. The best way to determine pricing is to compare personalized quotes side by side based on your profile.

Can I insure multiple people under one policy?

Yes. Both Sun Life and Manulife Family Term allow multi-life coverage structures. Sun Life supports up to five insured lives under one contract, while Manulife Family Term also supports multi-life configurations.

Is lifetime term coverage available?

Yes. Both insurers offer lifetime protection options. Manulife provides Term 100 (T100) with lifetime level-premium coverage, while Sun Life offers permanent life insurance products, and its term policies can be converted to permanent coverage before age 75 without new medical evidence.

What are the best life insurance companies in British Columbia?

Choosing the best life insurance company in British Columbia requires you to compare premiums, coverage flexibility, policy benefits, and features that align with your long-term financial goals. Below, we have shortlisted six leading insurers based on their products, pricing, and suitability for British Columbia homeowners, families, and business owners.

1. Manulife: Best for families and combination protection in British Columbia

Manulife is an ideal choice for BC families and individuals seeking flexible life insurance coverage and protection against different financial risks across various life stages. The insurer offers Family Term, Manulife Par and the Synergy plan, which combines life, critical illness and disability insurance within one comprehensive policy.

According to the 2021 census, 68.1% of Surrey homeowners had a mortgage, making life insurance essential for financial protection. Manulife’s Family Term can be particularly useful for individuals looking to protect their family under a single plan, instead of having to insure each member individually.

Meanwhile, the Synergy plan can be ideal for British Columbia residents in cities like Vancouver and Victoria who want to protect themselves from financial liability in the event of a serious illness, disability, or even death. 

Our advisor’s take:

We gave Manulife 5/5 for its competitive term pricing, family-oriented features, and diverse bundled options. The Family Term plan can cover multiple eligible family members under one policy, making it great for BC residents seeking a hassle-free solution. The Synergy plan also offers a wider range of coverage options for those seeking critical illness and disability insurance alongside life insurance.

2. Equitable Life: Best for affordable term and participating whole life insurance in British Columbia

Equitable Life is a strong choice for British Columbia residents seeking competitive term life insurance premiums while retaining the option to convert to permanent coverage options as their financial priorities change. The insurer offers Term 10, Term 20 and Term 30/65 policies, alongside the Equimax participating whole life insurance plans. Eligible Term 10 and Term 20 policies can be exchanged for longer-term protection without new medical underwriting, making it ideal if financial needs change over time. 

Equitable’s term policies can help BC homeowners in cities like Vancouver, Surrey, and Victoria protect outstanding mortgages and replace income during key working years. Eligible policies can also be converted to a permanent policy, offering flexibility for long-term coverage. In terms of permanent coverage, Equitable Life’s Equimax plans offer lifelong protection with guaranteed cash values and non-guaranteed dividends. This can be ideal for business owners in British Columbia and individuals who wish to use the policy as part of an investment strategy.

Our advisor’s take:

We gave Equitable Life a 4.5/5 rating for the insurer’s competitive term premiums, participating whole life options, and conversion flexibility. Equimax is worth considering for British Columbia residents interested in permanent insurance with cash value accumulation and potential dividends. However, the term choices are less customizable than those of RBC Insurance or Canada Life, limiting its flexibility.

3. Sun Life: Best for comprehensive life insurance options in British Columbia

Sun Life is a strong choice for British Columbia residents seeking flexibility between temporary coverage and lifelong insurance. The insurer offers Evolve Term for term life insurance and participating life insurance through the Sun Par plans, alongside non-participating plans that serve a wider range of applicants.

Sun Life’s Evolve Term offers term lengths ranging from 5 to 40 years and coverage from $50,000 to $25 million, making it ideal for families in Vancouver, Surrey, and Victoria looking to align coverage with outstanding home loans or mortgages. One of the insurer’s key advantages is Evolve Term’s ability to accommodate eligible life events. Policyholders may request to increase coverage after eligible life events such as birth or adoption of a child, a qualifying income increase or a new or larger mortgage.

Meanwhile, the participating whole life policies like Sun Par Protector II and Sun Par Accumulator II may appeal to business owners and established Canadians in Vancouver or Metro Vancouver seeking to complement existing investments or tax-advantaged wealth transfer.

Our advisor’s take:

We gave Sun Life a 4.5/5 rating for its comprehensive selection of term, participating whole life and non-participating permanent insurance plans. The Evolve Term plan is particularly well-suited for BC residents who want a flexible policy with customizable term lengths as well as the ability to convert to permanent coverage if financial needs change. The Sun Par policies are ideal for British Columbia business owners or high-net-worth individuals looking to use whole life insurance as part of their investment strategy or to leave a legacy for future generations.

4. Canada Life: Best for estate planning and wealth preservation in British Columbia

Canada Life is a strong option for British Columbia residents who are looking for flexible term coverage combined with long-term financial and estate planning support. The insurer offers My Term life insurance, while its participating whole life plans include Wealth Achiever, Balanced Achiever and Estate Achiever.

My Term offers term lengths ranging from 5 to 50 years, offering a significantly longer coverage period. Policyholders may also exchange to a longer term up to the seventh policy anniversary without any evidence of insurability, subject to eligibility conditions, making it ideal for BC residents who want to extend their policy. Meanwhile, policyholders can convert from term to permanent up to age 70, making it ideal for long-term planning.

The participating whole life policies by Canada Life are designed for different financial objectives, such as early cash value accumulation, lifelong protection and long-term death benefit growth. This can be particularly well-suited for Vancouver, Surrey, and Burnaby residents who want to transfer their estate, business, or assets in a tax-advantaged manner.

Our advisor’s take:

We gave Canada Life 4.5/5 for its strong participating whole life portfolio and flexible term insurance options. The wide range of permanent plans like Wealth Achiever and Balanced Achiever can complement the financial planning of established business owners or high-net-worth individuals in cities like Vancouver or Victoria. In addition, the Estate Achiever plan can be an ideal choice for individuals in the Metro Vancouver region who want a tax-advantaged wealth and estate transfer.

5. RBC Insurance: Best for mortgage-aligned term life insurance in British Columbia

RBC Insurance is a strong choice for British Columbia homeowners who want life insurance coverage that closely matches the duration of their mortgage or other financial obligations. The YourTerm policy offers term lengths between 10 and 40 years, with one-year increments. For example, a BC resident with 23 years remaining on their mortgage can consider a 23-year YourTerm policy rather than choosing between standard 20- and 30-year terms. 

According to a 2021 Census, Vancouver’s median owned dwelling value was $1.45 million. For BC homeowners with substantial mortgage balances, YourTerm is ideal for flexibility that can align exactly with your outstanding debts, mortgages, or home loans. In addition, the RBC Growth Insurance and RBC Growth Insurance Plus plans offer participating alternatives for BC residents seeking permanent protection and cash value growth.

Our advisor’s take: 

We gave RBC Insurance 4.5/5 for its customizable term lengths and policy flexibility. The insurer’s standout features include customizable term lengths and eligible conversion, which can also appeal to young BC homeowners or families in cities like Vancouver who want to choose lifelong protection in the future and complement their financial planning.

6. BMO Insurance: Best for estate liquidity and guaranteed permanent coverage in British Columbia

BMO Insurance is a strong choice for BC residents seeking lifelong protection with predictable premiums and guaranteed permanent insurance features. The insurer offers term life insurance, Term 100 and non-participating whole life options such as the Estate Protector and Wealth Accelerator. The Term 100 policy offers lifelong protection with level premiums payable until age 100, making it easier for individuals seeking lifelong coverage at a budget.

For BC residents in Victoria, Nanaimo or Vancouver who want to provide money for final expenses or estate obligations, the Wealth Accelerator plan can focus on earlier cash value, while the Estate Protector plan can be good for long-term estate preservation by providing immediate cash to heirs and preventing unnecessary asset liquidation.  While both plans are non-participating and do not provide dividends, the insurer may provide a Performance Bonus, which can appeal to individuals who want permanent coverage.

Our advisor’s take:

We gave BMO Insurance 4.5/5 for its competitive term pricing and permanent insurance guarantees. The Term 100 policy is worth considering for BC residents who want lifelong coverage without cash value growth, while the permanent policies may suit buyers prioritizing estate liquidity and guaranteed permanent coverage over participating policy features.

Comparing the top life insurance companies in British Columbia

 Actual premiums vary by age, sex, smoking status, health, coverage amount, product, and underwriting. Minimum coverage varies by product and eligibility. 

How we selected the best life insurance companies in British Columbia

Our 2026 ranking of the best life insurance companies in British Columbia is based on term life insurance quotes and policy factors such as term and permanent options, coverage flexibility, conversion privilege, underwriting requirements, and additional policy benefits. We compared 30+ leading Canadian insurers and shortlisted these six: Sun Life, Manulife, Canada Life, RBC Insurance, BMO Insurance and Equitable Life.

Our methodology gives 40% weight to pricing and 60% to product features and suitability, considering the importance of choosing coverage based on long-term financial needs rather than just the cheapest option. These weightings consider how these features serve BC residents facing different financial responsibilities, such as mortgages, business continuity, or long-term estate planning.

1. Pricing competitiveness (40%)

Our advisors compared sample term life insurance premiums for a 40-year-old male non-smoker seeking $100,000 in coverage for a 10-year term across all six insurers. Using the same applicant profile helped us understand the difference in premiums across different insurance companies. The quoted monthly premiums range from $10.89 for Equitable Life to $13.41 for RBC Insurance. Equitable Life offers the lowest quoted premium, followed by Manulife at $11.13 and BMO Insurance at $11.16.

Term premiums are illustrative monthly costs for a 40-year-old non-smoker male seeking $100,000 of coverage for a 10-year term. Actual premiums vary by age, sex, health, smoking status, product, coverage amount, and underwriting. All premiums listed on Y-azix are in CAD (CA$).

2. Product features and suitability (60%) 

In terms of product features and suitability, we assessed the following important factors for British Columbia residents:

• Product range and coverage options (15%): Availability of term life, participating whole life, non-participating and other plans
• Coverage flexibility (15%): Coverage limits, customizable term lengths, premium payment options and renewability
• Conversion privileges and riders (10%): Term-to-permanent conversion options, exchange privileges, children’s coverage and other additional benefits
• Permanent Policy benefits (10%): Guaranteed cash values, potential participating dividends, estate planning suitability and tax-advantaged accumulation features
• LICAT ratio (5%): We reviewed each insurer’s Life Insurance Capital Adequacy Test (LICAT) ratio as an indicator of regulatory capital adequacy
• AM Best rating (5%): We considered available AM Best financial strength ratings to assess insurers’ ability to meet their ongoing insurance obligations

How we assigned insurer ratings:

The five-point rating system evaluates insurers across pricing, product flexibility, underwriting, permanent insurance benefits and financial strength. 

Manulife scores 5/5 for its combination of competitive term premiums, multiple-insured coverage and multi-risk protection through the Synergy plan. Insurers like Equitable Life, Sun Life, and RBC Insurance received 4.5/5 based on their product’s alignment with the needs of British Columbia residents.

In addition, we consider how these features can address common financial obligations among British Columbia families, homeowners, and business owners. Our recommendations reflect overall product suitability rather than the insurer with the lowest premiums or most favourable underwriting outcome. PolicyAdvisor’s licensed advisors are salaried and do not earn commissions, ensuring that our recommendations focus on your coverage needs, financial goals, and best interests rather than financial incentives.

Disclaimer: The premium comparison represents one applicant profile and one term policy configuration. It does not establish which insurer is cheapest for every age, health category, coverage amount, or policy type.

After shortlisting the six strongest companies, we ranked each insurer individually using the same weighted criteria to show where one company may be stronger than another.

Comparing PolicyAdvisor ratings:

Disclaimer: PolicyAdvisor’s ratings are based on our comparative evaluation of insurer premiums, coverage options, policy flexibility, unique benefits, and financial strength. Individual scores reflect our assessment and may not apply equally to every applicant. Quoted premiums are illustrative and depend on factors such as age, health, smoking status, coverage amount, and policy terms. LICAT ratios and AM Best ratings may change over time and are based on the relevant reporting periods and insurance entities. Final scores are rounded to the nearest 0.5 and do not guarantee an insurer’s performance or suitability for individual coverage needs.

How to choose the best life insurance company in British Columbia

The best life insurance company for British Columbia residents should provide the required coverage at an affordable premium, while offering flexibility and benefits that can suit the unique needs of each individual.

Here are some important factors to keep in mind when choosing the best life insurance company in British Columbia:

• Compare premiums and coverage amounts: A lower premium is useful only if the required coverage and benefits are suitable for BC residents. Additionally, the cost of life insurance varies by insurer, even for applicants with the same profile. Our licensed advisors can help you choose coverage from 30+ leading Canadian insurers to find a plan that suits your needs
• Look for coverage and term flexibility: If you are protecting an outstanding debt or obligation, it is important to find an insurer that offers a term which aligns with your needs. For example, RBC’s one-year increments in term year lengths can be better for a family whose needs do not fit into standard 10-, 20-, or 30-year terms
• Check conversion and exchange privileges: A conversion privilege can allow you to change eligible term coverage into a permanent policy without new evidence of insurability. This is ideal if your priorities change in the future or you want to consider lifelong coverage without going through new underwriting
• Consider estate planning needs: Permanent coverage may be worth considering if your objective is to provide estate liquidity, fund business succession, or leave a long-term financial legacy for your children and grandchildren
• Consider financial strength: For permanent policies, it is essential to compare cash values, premium payment periods, dividend options, and the insurer’s financial strength. This can help you choose a policy with the best financial benefits and strong capital adequacy

Does life insurance cost more in different British Columbia cities? 

Life insurance generally does not cost more simply because you live in Vancouver rather than other cities like Victoria, Surrey, Kelowna or Nanaimo. Unlike home or auto insurance in Canada, life insurance premiums primarily depend on individual factors such as age, health, smoking status, coverage amount, and other underwriting criteria by the insurer.

How to purchase life insurance in British Columbia?

PolicyAdvisor’s licensed life insurance advisors can help British Columbia residents compare term and whole life insurance policies from leading Canadian insurers based on their age, budget, health, coverage needs, and long-term financial goals.

Whether you are protecting a mortgage in Vancouver, securing your family’s income in Surrey, planning for lifelong coverage in Victoria, or exploring business succession options in Kelowna, our licensed advisors can help you compare suitable insurance products from 30+ Canadian insurance companies.

Our team at PolicyAdvisor also assists residents in Burnaby, Richmond, Coquitlam, Langley, Delta, New Westminster, North Vancouver, West Vancouver, Maple Ridge, Abbotsford, Chilliwack, Nanaimo, Kamloops, Penticton, Vernon, Prince George, Campbell River and other BC communities.

Frequently Asked Questions

What is the best life insurance company in British Columbia?

The best life insurance company in British Columbia depends on factors such as your coverage needs, financial priorities, and your health. Based on our experience assisting residents of BC, Sun Life, Manulife, Canada Life, RBC Insurance, BMO Insurance and Equitable Life are six companies worth considering in 2026.

Is life insurance more expensive in British Columbia than in other provinces?

Life insurance is not necessarily more expensive in British Columbia than in other provinces in Canada. Premiums primarily depend on personal underwriting factors such as health, age, occupation, and the selected policy.

What is the best life insurance for first-time homebuyers in British Columbia?

Term life insurance is often suitable for first-time homebuyers since it can provide financial protection during mortgage repayment years. RBC YourTerm and Canada Life My Term are worth comparing for customizable term lengths to match the repayment schedule, while Sun Life Evolve Term can offer additional flexibility based on qualifying life events.

Can I get life insurance in British Columbia without a medical exam?

Yes, some insurers offer no-medical-exam or simplified issue life insurance to eligible British Columbia residents. However, these policies typically have lower coverage amounts and more restrictions than traditionally underwritten life insurance policies in Canada.

Is my life insurance death benefit taxable in British Columbia?

Life insurance death benefits are typically not taxable in British Columbia. However, if the proceeds are payable to an estate rather than a named beneficiary, they may be included in the estate’s probate-fee calculation and become available to creditors. BC residents should carefully review their beneficiary designations and consult a qualified tax advisor to determine whether they are taxable.

How can I compare life insurance quotes in Vancouver or Victoria?

PolicyAdvisor’s licensed advisors can help Vancouver and Victoria residents compare term and permanent life insurance quotes from 30+ Canadian insurers through easy-to-use online tools, helping you find coverage that fits your needs.

Types of permanent life insurance policies

A permanent life insurance policy provides lifelong coverage as long as the policy remains in force and its contractual requirements are met. Unlike term life insurance, which covers a specified period, permanent insurance can provide a death benefit whenever the insured dies.

The two main types of permanent life insurance are:

• Whole life insurance: Provides lifelong coverage with guaranteed premiums, a death benefit, and cash value features, as outlined in the policy contract. Participating whole life insurance policies may pay dividends, which are not guaranteed, while non-participating (non-par) policies offer contractual guarantees without any potential dividends
• Universal life insurance: Provides lifelong coverage with flexible premiums, adjustable coverage options and an investment account. However, investment returns are not guaranteed, and policy fees and insurance charges can reduce account value. If returns underperform or premiums are insufficient, you may need to contribute more to keep the policy in force

What are the best permanent life insurance companies in Canada?

The following insurers offer permanent whole life insurance options worth comparing across different coverage and applicant categories.

Best whole life insurance companies

To get the right whole life insurance company, compare features such as payment options, cash value potential, and coverage needs. The best whole life insurance companies include Equitable Life, Manulife, Sun Life, and Empire Life. 

• Equitable Life offers two participating Equimax plans: Equimax Estate Builder and Equimax Wealth Accumulator for estate planning and wealth accumulation. These plans also include the built-in KIND program, which provides compassionate benefits of up to 50% of the base coverage amount
• Manulife provides multiple premium payment options, including pay 10, pay 20, pay to 90, and pay to 100, as well as wellness rewards through its Vitality program
• Sun Life is worth considering for high-net-worth buyers seeking more extensive coverage. It offers Sun Par Protector II, Sun Par Accumulator II, and SunSpectrum Permanent Life II with multiple coverage options, including single life, joint first-to-die or joint last-to-die
• Empire Life has multiple whole life insurance options: Term 100, Solution 100, EstateMax and Optimax Wealth. The participating account is backed by a $1.32 billion fund size, and Optimax Wealth has multiple payment options: 8 Pay, 10 Pay, 20 Pay and Life Pay to age 100 options

Best participating whole life companies

Equitable Life, Manulife, Canada Life, and RBC Insurance are among the leading participating whole life providers. These policies may pay dividends and build cash value, although dividends are not guaranteed. To get the best dividend-paying whole life insurance companies, you should compare features such as dividend options, dividend scale interest rate, participating account fund size, and financial strength. 

• The 2026 dividend scale interest rates (DSIR) for top whole life insurance companies range from 6.00% to 6.40%: Equitable Life leads at 6.40%, followed by Manulife, RBC at 6.30%, and Canada Life at 6.00% 
• Canada Life also stands out for its $62.8 billion participating fund, which is the largest in Canada, while its history of paying dividends dates back to 1848
• Equitable Life and Manulife are worth comparing for their dividend-paying policies and cash value potential, and dividend scale and interest rate stability. Manulife offers multiple payment options with its participating policies: 10-pay, 20-pay, and pay to 90 or 100 options
• RBC whole life insurance is available with five dividend options: cash, premium reduction, dividends on deposit, paid-up additions, and enhanced insurance

*Dividend scale interest rates are not guaranteed and may change annually. They are not the actual dividend rate paid to policyholders.

Best non-participating whole life companies

Manulife, Wawanesa, iA, and BMO are some of the best non-participating whole life insurance companies in Canada. You can compare their coverage limits, premium structures, and policy guarantees to find the right fit.

• Manulife’s Family T100 lets you pick from multiple coverage options starting from $100,000. It also offers a living benefit that lets you advance up to 50% of your total coverage if diagnosed with a terminal illness that has a life expectancy of less than a year
• BMO’s whole life insurance provides non-participating coverage for those who prioritize contractual guarantees over potential dividends. BMO’s current performance bonus rate is 6.00%
• iA offers a non-participating plan with coverage of up to $10 million. It provides limited-pay options of pay 10, pay 20, pay 65, or pay to 100
• Wawanesa whole life insurance is an option for buyers seeking straightforward permanent life coverage. The company determines the premium based on age-based pricing and offers Lifetime Term to Age 100, which provides coverage for a lifetime

Best permanent life insurance for seniors

The top life insurance companies for seniors include Canada Life, Manulife, iA Financial, and Assumption Life. Seniors should compare permanent policies based on age eligibility, health underwriting, premium affordability and the amount of coverage needed for final expenses, estate costs or inheritance planning. Some policies may offer simplified underwriting, but coverage limits and eligibility vary. 

• Canada Life is a good choice for seniors who want flexible coverage. Its Wealth Achiever Plus and Estate Achiever Plus accept applicants up to age 85 and also offer a unique 5-year term option for older applicants
• Manulife offers guaranteed issue coverage limits with up to $100,000 in coverage for seniors who don’t qualify for traditional coverage
• Assumption Life offers simplified and guaranteed issue whole life insurance options for seniors who may have difficulty qualifying for traditionally underwritten policies. Its Platinum, Golden, and Silver Protection plans offer coverage without a medical examination, although applicants must answer health questions and meet the applicable eligibility requirements
• iA Financial Group offers permanent life insurance options for seniors who want lifelong protection, including simplified underwriting alternatives for those who may have difficulty qualifying for traditional insurance

Best permanent life insurance for smokers

The best life insurance companies for smokers include Foresters Financial, Equitable Life, Manulife, and Beneva. Smokers can compare permanent life insurance from multiple insurers because underwriting rules, tobacco classifications and premiums differ. The best fit depends on smoking frequency, age, medical history, desired coverage and payment period.

• Foresters Advantage Max stands out because its Quit Smoking Incentive Plan allows smokers to benefit from lower premiums immediately, rather than waiting until they’ve quit smoking to qualify
• Equitable Life’s Equimax participating whole life insurance allows smokers to request a change to a non-smoker classification after the policy is issued, without needing to purchase an entirely new policy
• Beneva offers life insurance options for smokers who want financial protection today and the opportunity to qualify for lower premiums after quitting. This applies to policyholders who have stopped using tobacco for at least 12 consecutive months
• Manulife Par with Vitality Plus combines permanent life insurance with a wellness program that rewards healthier habits, including activities related to smoking cessation

Our advisors’ take on the reduced paid-up policy process

Suppose you purchased a whole life policy seven years ago with a death benefit of $200,000. It has built up significant cash value over this time of around $50,000. 

You’re planning to retire in the next year. Your income will significantly drop, so you’ll have to reduce your monthly expenses as well. You speak with a life insurance advisor to see how you can reduce your monthly premiums. 

In this discussion, your advisor might suggest using your whole life policy’s cash value to purchase a reduced paid-up policy. This reduces your guaranteed death benefit to $50,000 but also eliminates premium payments. 

Such a solution is ideal for retirement because children are often grown up (meaning you no longer have financial dependents). Further, retirees commonly have little or no debts. If having a significant death benefit paid to your beneficiaries isn’t as important to you or you have estate funds saved up separately and you’d rather have the extra premium payments in your pocket, this might be a good option for you.

What type of life insurance do self-employed people need in Canada? 

Most self-employed Canadians start with term life insurance for income and debt protection, then consider permanent coverage for lifelong needs, estate planning, or business succession. Term life insurance is often suitable for replacing income, covering a mortgage, or protecting dependants during working years. 

Many self-employed buyers combine a longer term for income replacement with shorter terms for specific debts, then convert part of the coverage later if needs become permanent. Whole life insurance can also be a good option for self-employed Canadians who want lifelong coverage, guaranteed cash value growth, and support for long-term estate or business planning.

Other types of life insurance available for self-employed individuals

Depending on how your business is structured and what you want to protect, you may also consider the following types of life insurance:

• Universal life insurance: Combines permanent life insurance with an investment component and offers flexibility in premiums and coverage. However, investment performance and policy costs can affect the policy’s cash value
• Business-owned life insurance: A corporation may own a policy on a business owner or key employee to help fund succession plans, repay business debts, or support a buy-sell agreement

Best life insurance companies for self-employed Canadians

The best life insurance companies for self-employed Canadians include RBC Insurance, Canada Life, Manulife, BMO Insurance, Desjardins, and Equitable Life.

1. Equitable Life

Equitable Life offers permanent life insurance with options to combine term and critical illness protection, making it suitable for self-employed Canadians who want to address multiple financial risks under one insurance strategy.

• Term insurance options: Its term options include 10-Year Renewable Convertible, 20-Year Renewable Convertible, and Term 30/65
• Permanent coverage: For lifelong coverage and wealth planning, Equimax Wealth Accumulator and Equimax Estate Builder participating whole life policies provide different approaches to cash value growth and estate planning. These options may appeal to established self-employed professionals who want their life insurance to serve a broader financial or legacy-planning purpose
• Term insurance riders: Eligible permanent life policies can include additional term coverage, allowing business owners to insure temporary obligations, such as outstanding business loans, while maintaining lifelong protection
• Critical illness riders: Its EquiLiving critical illness insurance rider provides coverage for 26 critical illnesses. A qualifying claim provides a lump-sum payment that can help cover household expenses or business obligations during recovery. EquiLiving provides a payment equal to 15% of the critical illness coverage amount, up to $50,000, for each qualifying early detection condition, without reducing the main critical illness benefit
•  Best for: Self-employed professionals interested in permanent life insurance and cash-value growth

2. Manulife

Manulife life insurance plans are a good choice for self-employed individuals whose coverage needs can change as their family or income grows.

• Term insurance option: Manulife’s Family Term is available for Term 10, Term 20, Term 65, or Term Life. It lets self-employed individuals choose from multiple coverage structures depending on their family circumstances
• Business value protection rider: This rider allows business owners to purchase additional life insurance coverage based on increases in business value, without further medical underwriting
• Whole life insurance: Manulife’s participating whole life insurance provides guaranteed premiums, guaranteed cash value growth, and the potential to earn annual dividends. Manulife’s current DSIR of 6.35% can appeal to those looking to build long-term cash value and support estate planning or business succession
• Flexible funding options: Manulife’s Deposit Option allows policyholders to make additional deposits within their policy’s limits to increase coverage without further medical underwriting
• Best for: Self-employed business owners who want life insurance coverage that can grow with their business

3. Canada Life

Canada Life offers a broad range of life insurance options that can suit self-employed Canadians as their personal and business responsibilities grow. 

• Term life plans: The flagship term life insurance plan, My Term, provides coverage starting from $100,000, ideal for temporary protection
• Term lengths: My Term offers coverage periods from 5 to 50 years, with guaranteed premiums throughout the initial term. This allows business owners to match their life insurance coverage to the repayment period of a commercial loan, mortgage, or other financial obligation
• Business growth protection rider: Available on My Term policies with 10- or 15-year options, this rider lets you purchase additional coverage without new medical underwriting, subject to the rider’s terms. It can help business owners increase coverage as their business insurance needs grow
• Whole life plans: Canada Life also has a strong portfolio of participating plans, including Wealth Achiever, Balanced Achiever, and Estate Achiever. These plans are designed for early cash value growth and maximizing long-term payouts. It may be less suitable if you specifically want a non-participating permanent policy
• Self-employed disability income enhancement: Eligible applicants with at least 20% business ownership may qualify for a 20% increase in insurable earned income, capped at $40,000 annually, when applying for disability insurance. This can increase the income considered when determining eligible monthly disability benefits
• Best for: Incorporated business owners and business succession planning

4. RBC Insurance

RBC Insurance is a strong option for high-income self-employed professionals and business owners who need substantial coverage to protect their families, business loans, or ownership interests. Here’s why it is a good choice:

• Term policy coverage: RBC YourTerm offers coverage from $100,000 to $25 million, making it a good fit for high business liabilities and shareholder agreements
• Term policy length: It is available in terms of 10 to 40 years, allowing self-employed applicants to match protection to long-term financial obligations as their income keeps fluctuating
• Conversion features: YourTerm term policies can also be converted to permanent insurance without new medical underwriting before the policy anniversary nearest age 71. This conversion feature helps business owners maintain coverage as their priorities shift from income replacement to estate planning
• Whole life insurance plans: RBC also offers Growth Insurance and Growth Insurance Plus, participating whole life plans that combine permanent coverage with the potential to earn policyholder dividends
• Dividend options: Both plans offer five dividend options, giving policyholders flexibility in how they use dividends to support their long-term financial goals. Self-employed business owners can choose paid-up additions to increase their policy’s cash value and death benefit over time, helping build lasting value for estate planning and wealth transfer
• Best for: High-income business owners who need substantial coverage and flexible protection 

5. Desjardins

Desjardins is a strong option for self-employed Canadians who want life insurance that can grow alongside their business, with solutions for succession planning, key person protection, and disability income replacement.

• Term insurance plans: Its term insurance portfolio includes Term 10/15/20/25/30 or Term to 65, with fixed premiums and the option to convert to permanent coverage. This can give freelancers and business owners room to adjust their protection as their income, debts, and family obligations evolve
• Whole life insurance: For those looking beyond term insurance, Desjardins offers participating and permanent solutions such as 5-Pay PAR, Estate Enhancer, and Accelerated Growth. Desjardins is one of the very few insurers in Canada that offers a 5-pay limited pay policy
• Business insurability coverage: This optional rider on life insurance policies allows business owners to increase their coverage based on the growth in their business, up to three times the original coverage amount during the first 10 policy years, without new medical underwriting. This is particularly useful when a growing business requires more insurance to fund a shareholder buyout or protect an increasingly valuable company
• SOLO disability income insurance: Designed specifically for self-employed individuals, including sole proprietors, partners, incorporated business owners, and agricultural producers. This provides a separate income protection solution for those who cannot rely on employer-sponsored disability benefits
• Best for: Small businesses looking for bundled coverage

6. BMO Insurance

BMO Insurance offers life insurance options for self-employed Canadians to protect their families, manage financial obligations, and gain additional financial flexibility in the event of a terminal illness.

• Term insurance plan: BMO Insurance offers term life insurance with 10-, 15-, 20-, 25-, and 30-year terms and up to $30 million in coverage for eligible applicants. Its dedicated Business Guaranteed Insurability option can also help business owners increase coverage as their business grows
• Financial hardship life advance: Permanent life insurance policyholders with a life expectancy of five years or less may apply for an advance of up to $250,000, payable over five years. This may help self-employed individuals manage expenses while facing serious health and financial challenges
• Whole life insurance plan: For permanent coverage, BMO’s Estate Protector and Wealth Accelerator whole life plans offer guaranteed cash values and level premiums. These can support long-term estate planning or provide greater access to cash value for self-employed individuals
• Performance bonus: BMO’s non-participating whole life insurance policies offer a Performance Bonus that can help freelancers or other self-employed Canadians build policy value while maintaining permanent life insurance coverage. This can support long-term financial planning and provide a financial legacy for their families
• Best for: Freelancers and sole proprietors who value a bank‑backed insurer

Comparing the best life insurance companies for self-employed in Canada

Our methodology for ranking the best life companies for self-employed

Our 2026 rankings for the best term life insurance companies or whole life insurance for self-employed individuals in Canada are based on pricing, product features and financial strength. We evaluated the top Canadian insurers to identify the best 6 options for freelancers, sole proprietors, incorporated business owners, high-income business owners, and other self-employed individuals with different financial responsibilities and long-term goals.

1. Pricing (30%)

We compared premiums for a $100,000, 10-year term life insurance policy for a 40-year-old male non-smoker. We considered affordability and how each insurer’s pricing compares with the other companies in our rankings. Lower premiums received higher scores, provided the policy offered suitable coverage.

2. Product features and financial strength (70%)

We assessed each insurer on the criteria below and the listed weights:

How we further assessed the ratings:

We assigned each insurer a score out of five for every evaluation criterion based on its available products, features, pricing, and financial strength. We then applied the respective ratings for each feature to come up with the overall rating. The final ratings reflect the combined weighted scores across all five criteria.

Equitable Life and Manulife received 5/5 ratings for their broad product options, flexible coverage, and product features. Canada Life received 4.5/5 for its participating whole life plans and business succession features, while RBC and Desjardins received 4.5/5 for their flexible coverage options and business-owner protection features. BMO also received 4.5/5, reflecting its competitive term pricing, business coverage options, and non-participating plans.

PolicyAdvisor ratings for the best companies for self-employed:

Ratings are based on PolicyAdvisor’s weighted methodology and illustrative 2026 pricing. Actual premiums, eligibility, and product features vary by applicant and policy. Rankings are for comparison purposes and do not indicate the best or cheapest insurer for every individual. Pricing scores consider the illustrative term and permanent premiums together with minimum available coverage amounts. The score is not based on term premiums alone.