Canada Protection Plan Term Life Insurance Review (2026)

Canada Protection Plan (CPP) is best known for its no-medical and simplified issue term life insurance in Canada. These plans may suit people who want a faster application or who may have trouble qualifying for fully underwritten coverage. Its term portfolio includes options for healthy applicants as well as those with certain health conditions, high-risk occupations, or other factors that can make traditional coverage more difficult to obtain. The cost of Canada Protection Plan term life insurance ranges from $8.55/month to $304.29/month for $100,000 in coverage with a 10-year term. However, the exact cost will vary depending on factors such as age, gender, health profile, and smoking status.

Quick review

  • PolicyAdvisor ratings: 5/5
  • Best for: No-medical or simplified-issue term coverage
  • Skip if: You need more than $1 million in term coverage
Life insurance can be affordable!

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About Canada Protection Plan

Canada Protection Plan is a Canadian life insurance provider that was acquired by Foresters Financial in 2020. CPP was one of the early providers to expand access to no-medical and simplified-issue life insurance in Canada. Foresters Financial has roots dating back to 1874 and is headquartered in Toronto. 

Following the acquisition, Canada Protection Plan’s simplified insurance expertise was combined with Foresters Financial’s financial resources and member-focused model. Policyholders who become Foresters members may also receive access to complimentary member benefits, subject to eligibility and the terms of those benefits.

Canada Protection Plan’s financial strength

AM Best Rating A
Insurance revenue $83.4 million
LICAT ratio 188%
Total assets $19.6 billion

Disclaimer: Figures and ratings are based on the latest available information and may change over time

What is Canada Protection Plan term life insurance?

Canada Protection Plan term insurance offers simplified life insurance options for Canadians who want temporary coverage without going through the full medical underwriting process used by many traditional term life insurance policies. Its product lineup includes simplified-issue options that may require only health questions, as well as Preferred Elite Term Insurance, a fully underwritten option for applicants who meet CPP’s preferred health criteria. Depending on the plan, applicants may qualify without a medical exam or with limited medical evidence.

CPP offers several term insurance options designed for different health profiles and coverage needs. Term insurance provides coverage for a set period, such as 10, 20, 25, or 30 years. If the insured dies while the policy is active, the insurer pays the stated death benefit to the beneficiaries. CPP’s term plans offer coverage of up to $1 million, subject to the applicant’s age, health, and the specific plan’s eligibility requirements.

Key features of Canada Protection Plan term life insurance

Term plan name
  • Deferred Elite Term Insurance
  • Simplified Elite Term Insurance
  • Preferred Term Life Insurance
  • Express Elite Term Insurance
  • Preferred Elite Term Insurance
Policy issue age (min & max)
  • Deferred Elite Term Insurance: 18-70 years (varies by term)
  • Simplified Elite Term Insurance: 18-70 years (varies by term)
  • Preferred Term Life Insurance: 18-70 years (varies by term)
  • Express Elite Term Insurance: 18-60 years (varies by term)
  • Preferred Elite Term Insurance: 18-70 years (varies by term)
Coverage range
  • Deferred Elite Term Insurance: $25,000 – $350,000
  • Simplified Elite Term Insurance:  $25,000 – $500,000
  • Preferred Term Life Insurance: $50,000 – $1,000,000
  • Express Elite Term Insurance: $100,000 –  $750,000
  • Preferred Elite Term Insurance: $500,000 – $1,000,000
Renewability Renewable up to age 80 for all term plans except decreasing term plans
Convertibility Convertible up to age 70, not applicable to 25-year decreasing term
Conversion window No sooner than 60 days before the 2nd certificate anniversary; before the anniversary nearest 70th birthday
Riders
  • Accidental death benefit
  • Child term benefit
  • Hospital cash benefit
  • Critical illness rider

Who is eligible for Canada Protection Plan life insurance?

Canada Protection Plan term life insurance is available to those aged 18 to 70, although the eligible age, term length, and coverage amount vary by plan. CPP offers five term insurance options, allowing applicants with different health profiles to qualify. Depending on the plan, coverage is available for people in good health, those with certain health conditions, and applicants who want no-medical, fully underwritten, or simplified-issue coverage.

Types of Canada Protection Plan term life insurance plans

Canada Protection Plan offers five term life insurance plans: Deferred Elite Term Insurance, Simplified Elite Term Insurance, Preferred Term Life Insurance, Express Elite Term Insurance, and Preferred Elite Term Insurance. Each plan is available with different underwriting requirements, coverage limits, and term options. This allows applicants to choose coverage based on their health profile and how much underwriting they are willing to undergo.

  • Deferred Elite Term: Designed for those with less serious health conditions or those who have previously been declined for life insurance. It is a no-medical insurance plan that offers up to $350,000 in coverage with 10-, 20-, and 25-year level terms, plus a 25-year decreasing term option
  • Simplified Elite Term: This term plan is a good option for those who are in relatively good health, participate in extreme sports, or prefer not to complete a medical exam or provide a doctor’s report. Coverage is available up to $500,000, with 10-, 20-, and 25-year terms and a 25-year decreasing term option
  • Preferred Term: Designed for healthy applicants who want relatively quick coverage and competitive premiums. It offers up to $1 million in coverage for 10-, 20-, or 25-year terms, including a 25-year decreasing term option. There is no medical underwriting required for those seeking up to $500,000 of coverage 
  • Express Elite Term: A no-medical plan for applicants in excellent health who want higher coverage with a shorter application process. It offers up to $750,000 for applicants aged 18-50 and up to $500,000 for ages 51-60, with 20- and 30-year term options. Those who qualify for this term plan can also get Canada Protection Plan’s critical illness insurance
  • Preferred Elite Term: CPP’s fully underwritten option for applicants in very good health who want its best term insurance rates. It offers up to $1 million in coverage for 10-, 20-, and 25-year terms, including a decreasing 25-year option

What is covered under Canada Protection Plan term insurance?

Canada Protection Plan term insurance provides a tax-free death benefit to the policyholder’s beneficiaries if the insured dies while the policy is in force. The benefit can be used for any purpose, including replacing lost income, covering funeral expenses, or supporting the financial needs of dependents.

The amount paid depends on the coverage selected and the specific CPP term plan. Coverage can be available up to $1 million, subject to the plan’s eligibility, underwriting requirements, and the applicant’s age. CPP offers level term coverage, as well as decreasing term options designed for needs such as mortgage protection.

CPP term insurance is primarily designed to provide financial protection after death. It does not build cash value like permanent life insurance. Any additional benefits or riders, where available, are subject to the terms and conditions of the policy.

Canada Protection Plan Term Life Insurance

Pros and cons of Canada Protection Plan term life insurance

Pros Cons
Multiple term plans for different health profiles and underwriting needs No-medical plans generally have lower coverage limits than fully underwritten options
No-medical and simplified-issue options available No-medical coverage may cost more than comparable fully underwritten coverage
Term options include 10-, 20-, and 25-year terms, with 30-year coverage available on Express Elite plan Rider availability varies by product
Coverage of up to $1 million available on select plans Decreasing term coverage is not renewable or convertible
25-year decreasing term options available for needs such as mortgage protection

How much does Canada Protection Plan term insurance cost?

The cost of Canada Protection Plan term insurance starts at $8.55/month for a female non-smoker and $18.00/month for a male non-smoker seeking $100,000 in coverage for a 10-year term.

Cost of Canada Protection Plan insurance (2026):

Age (in years) Male (non-smoker) Female (non-smoker)
20 $18.00/month $8.55/month
30 $18.81/month $8.82/month
40 $20.16/month $17.19/month
50 $35.64/month $29.43/month
60 $87.66/month $64.62/month
70 $304.29/month $192.51/month

*Illustrative term life insurance cost for a male and a female non-smoker seeking $100,000 in coverage for a 10-year term

How much does term life insurance cost?

Get instant quotes from Canada's top life insurance providers and find the perfect coverage for your family.

$500K

What riders are available with Canada Protection Plan term life insurance?

Canada Protection Plan offers several optional riders such as accidental death benefit, child term benefit, hospital cash benefit, and critical illness rider. The available rider options vary by plan.

  • Accidental death benefit: Available on CPP’s term plans for issue ages 18 to 65, this rider provides an additional death benefit if the insured dies as a direct result of an accident, subject to the policy’s conditions and exclusions. The maximum benefit is the lesser of five times the base coverage and $250,000
  • Child term benefit: This rider provides $5,000, $10,000, or $15,000 of term life insurance for each eligible natural or adopted child. The parent must be aged 18 to 60 when the rider is issued, and eligible children must be between 30 days and 17 years old. The child’s coverage can be converted to permanent life insurance after their 20th birthday and before their 21st birthday, subject to the policy terms
  • Hospital cash benefit: Available with Simplified Elite, Express Elite, Preferred, and Preferred Elite Term plans, this benefit pays $25, $50, or $100 per day when the insured is hospitalized as an inpatient for more than 24 hours because of a covered sickness or injury. The daily benefit can be doubled for qualifying intensive-care hospitalization
  • Critical illness rider: This optional rider is available specifically with Express Elite Term. It provides critical illness protection alongside the term life insurance coverage, giving eligible policyholders an additional living benefit if they meet the rider’s covered-condition requirements

Does Canada Protection Plan offer decreasing term life insurance?

Yes, Canada Protection Plan offers 25-year decreasing term life insurance on select term plans. With a decreasing term policy, the death benefit gradually decreases over the policy term, making it suitable for financial obligations that are expected to decline over time, such as a mortgage.

CPP offers the 25-year decreasing term option under Deferred Elite Term, Simplified Elite Term, Preferred Term, and Preferred Elite Term. The coverage decreases according to the schedule set out in the policy, while premiums are based on the policy terms and underwriting at issue. Unlike CPP’s level term plans, decreasing term coverage is not renewable or convertible.

Can Canada Protection Plan term insurance be converted to permanent coverage?

Yes, Canada Protection Plan term life insurance policies can be converted to permanent life insurance. The conversion can be done without providing new medical evidence. This can allow policyholders to maintain life insurance coverage as their needs change, even if their health has declined since the original term policy was issued. The conversion option is available up to the policy anniversary nearest the insured’s 70th birthday. Conversion cannot be requested until at least 60 days before the second certificate anniversary.

The 25-year decreasing term option is not convertible to permanent insurance. For convertible CPP term policies, the conversion window ends at the policy anniversary nearest the insured’s 70th birthday. The available permanent insurance options and other conversion conditions depend on the specific term plan and policy contract.

How does Canada Protection Plan compare to other providers?

Canada Protection Plan term life insurance stands out for its no-medical, simplified-issue, and fully underwritten options. Its five term plans cater to different health profiles, with coverage of up to $1 million on select plans, 10-, 20-, and 25-year terms, and a 30-year option on Express Elite Term. Most term insurance policies can also be converted to permanent life insurance without new medical evidence, subject to the plan’s conversion provisions. To compare Canada Protection Plan with other leading Canadian insurers, read our guide to the best term life insurance companies in Canada.

Our advisor’s take on Canada Protection Plan term life insurance

One of our expert advisors recently assisted a 35-year-old non-smoking professional who wanted to protect his family against the financial impact of an early death. His main priorities were sufficient coverage for his mortgage and family income, a term that matched his financial obligations, and a straightforward application process without unnecessary medical requirements.

  • Age: 35-year-old non-smoking Canadian
  • Coverage need: $500,000 in coverage to replace income, help pay the mortgage, and support future education costs
  • Primary concern: Accessible underwriting, competitive premiums, flexible term options, and the ability to access permanent insurance later without repeating medical underwriting
  • Our comparison: We evaluated Canada Protection Plan’s term insurance options alongside other major Canadian insurers. We compared different features, including term options, coverage limits, conversion provisions, and available supplementary benefits

Why Canada Protection Plan stood out:

  • Multiple underwriting options allow our client to choose between no-medical, simplified-issue, and more traditionally underwritten term coverage based on his health profile and insurance needs
  • Optional benefits and riders supplemented the base policy with features such as accidental death coverage, child term benefits, hospital cash benefits, and critical illness protection on eligible plans.
  • Conversion to permanent insurance is available on eligible term policies without new medical evidence

How to buy Canada Protection Plan term life insurance?

In order to buy Canada Protection Plan term life insurance, here are the steps you need to follow:

  • Share your basic details, including your age, smoking status, desired coverage amount, and preferred term length. Based on these details, our advisors will get the best term life insurance quote 
  • Our advisors will help you review a Canada Protection Plan quote alongside term life insurance policies from other Canadian insurers to compare coverage, premiums, and underwriting requirements
  • Once you select the plan that best fits your needs, you can proceed with the application. Depending on the CPP plan and your personal circumstances, you may only need to answer health questions, while some applicants may require additional medical underwriting
  • Once underwriting is complete and your application is approved, Canada Protection Plan will issue your policy. Your coverage will begin according to the terms and effective date specified in the policy
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Call 1-888-601-9980 to speak to our licensed advisors right away, or book some time with them below.

Frequently asked questions

Does Canada Protection Plan offer no-medical term life insurance?

Yes. Canada Protection Plan offers no-medical and simplified-issue term life insurance options. Depending on the plan, you may qualify without a medical exam, while some coverage options involve additional health questions or underwriting.

How much term life insurance can I get from Canada Protection Plan?

Canada Protection Plan offers up to $1 million in term life insurance coverage on select plans. The maximum coverage available depends on the plan, the applicant’s age, health profile, and underwriting requirements.

What term lengths does Canada Protection Plan offer?

CPP offers 10-, 20-, and 25-year term options on several plans, while Express Elite Term also offers a 30-year term. A 25-year decreasing term option is available on all plans, except Express Elite Term Insurance. 

Can I get Canada Protection Plan term insurance if I have a health condition?

Yes, you can get Canada Protection Plan term insurance if you have a health condition. CPP offers several underwriting options designed for different health profiles, including plans for applicants with certain health conditions or those who may have previously been declined for traditional life insurance. Eligibility will depend on the specific condition, health history, coverage amount, and plan requirements.

Can Canada Protection Plan term insurance be converted to permanent life insurance?

Yes, CPP term policies can be converted to permanent life insurance without new medical evidence, subject to the policy’s conversion provisions. The 25-year decreasing term option is not convertible, and conversion is generally available until the policy anniversary nearest the insured’s 70th birthday.

Does Canada Protection Plan offer decreasing term life insurance?

Yes, CPP offers a 25-year decreasing term option on select plans. The death benefit decreases over time, making this type of coverage suitable for financial obligations that are expected to decline, such as a mortgage.

What riders are available with Canada Protection Plan term life insurance?

Depending on the plan, CPP offers optional benefits including an accidental death benefit, child term benefit, hospital cash benefit, and critical illness rider. The availability and terms of these benefits vary by product.

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Industrial Alliance (iA) Term Life Insurance Review 2026

Industrial Alliance (iA Financial Group) offers flexible term life insurance through its Pick-A-Term product, allowing you to choose any coverage period from 10 to 40 years. These policies pay a tax-free lump-sum death benefit if the insured passes away during the coverage period, helping beneficiaries cover expenses such as mortgage payments, outstanding debts, income replacement, or children’s education. The cost of iA term insurance ranges from $9.00/month to $168.57/month for $100,000 coverage for a 10-year term.

Quick review

  • PolicyAdvisor ratings: 5/5
  • Best for: Those seeking customizable term lengths
  • Skip if: You want a term exchange option beyond a 10-year policy

About Industrial Alliance

Industrial Alliance Insurance and Financial Services Inc. (iA Financial Group) is a Canadian insurance and wealth management company founded in 1892 and headquartered in Quebec City. Today, it serves more than four million clients across Canada, offering life insurance, health insurance, group benefits, retirement solutions, investment products, and wealth management services. Its life insurance portfolio includes term life, permanent life, universal life, and participating whole life insurance, allowing customers to choose coverage that aligns with their financial goals at different stages of life.

Industrial Alliance’s financial strength:

AM Best Rating A+
Insurance revenue $7.2 billion
LICAT ratio 139%
Total assets $374 billion

Disclaimer: Figures and ratings are based on the latest available information and may change over time

What is Industrial Alliance term life insurance?

Pick-A-Term is Industrial Alliance’s term life insurance product that provides affordable financial protection for a fixed period. You can choose any length of term from 10 to 40 years. If the insured person dies during the selected term, the policy pays a tax-free lump-sum death benefit to the named beneficiaries, helping them cover expenses such as mortgage payments, outstanding debts, income replacement, or future education costs.

Pick-A-Term policies are renewable without medical evidence at the end of the initial term and are generally convertible to eligible permanent life insurance before 71 years of age. You can also enhance the coverage with optional riders, such as child coverage and disability-related benefits, to tailor the policy to your needs.

Key features of iA’s Pick-A-Term life insurance

Term plan name Pick-A-Term
Policy issue age (min & max) Level coverage: Minimum age 0

Decreasing coverage: Minimum age 18

Maximum age: 85 minus the term length, capped at 70

Coverage range $25,000 to $20,000,000 under standard underwriting; special quote required above $20 million
Renewability Premiums are level for the initial term, then convert to a yearly renewable term
Term exchange 10-year term can be exchanged for a 20- or 30-year term, subject to eligibility rules
Convertibility Convertible to permanent life insurance (participating, universal, or whole life) up to age 71
Policy fee $60/year for an individual policy
Premium structure Level and guaranteed for the initial term
Coverage structure Single, joint, or multi-life
Face amount options Level or decreasing to 50%
Riders
  • Disability credit insurance rider
  • Critical illness rider
  • Guaranteed insurability rider
  • Child module rider
  • Waiver of premium rider
  • Child critical illness rider
  • Supplementary income rider

Who is eligible for Industrial Alliance life insurance?

The key eligibility criteria to get iA term life insurance are as follows:

  • Entry age: 0 years for level coverage and 18 years for decreasing coverage
  • Coverage term: Choose any term from 10 to 40 years
  • Residency: Available to Canadian citizens and newcomers to Canada
Term life insurance can be affordable!

Get the best life insurance quotes in Canada!

Types of Industrial Alliance term life insurance plans

Industrial Alliance offers two term life insurance products: Pick-A-Term and Access Life. Pick-A-Term is the traditionally underwritten term life insurance product. This term life insurance plan lets you choose coverage periods from 10 to 40 years. The coverage amount for this plan ranges between $25,000 and $20 million, subject to underwriting. It is suited to individuals and families looking for flexible and higher coverage to protect financial obligations such as mortgages, debts, income replacement, or future estate needs.

Does Industrial Alliance offer no medical plans?

Yes, Industrial Alliance offers a no-medical life insurance plan through Access Life. When you opt for the Access Life plan, you do not need to undergo a medical examination. Applicants answer a series of health questions that determine which coverage level and maximum amount they qualify for.

Access Life insurance is available for 15, 20, or 25 years, with a maximum coverage amount of $500,000 (depending on the plan). Access Life can be particularly useful for applicants who may not qualify for traditionally underwritten term insurance because of their health or other circumstances.

What is covered under Industrial Alliance term insurance?

Industrial Alliance term life insurance plans include the following coverage:

  • Tax-free death benefit: The core benefit of Industrial Alliance term policy is that it pays a lump-sum death benefit to your named beneficiaries upon your death. The payout is tax-free and can be used for any financial need, including mortgage payments, replacing lost income, settling debts, funding education, or covering final expenses
  • Renewable coverage: Pick-A-Term automatically renews after the initial term. Early renewable term (YRT) applies until age 85, after which premiums become level and coverage can continue to age 100
  • Optional coverage: Industrial Alliance term life insurance can be supplemented with additional riders and benefits, including children’s insurance and other protections, at additional premiums

Pros and cons of Industrial Alliance term life insurance

Pros Cons
Flexible term lengths from 10 to 40 years Access Life has lower coverage limits and fewer term options
Superior risk tolerance program to accomodate health concerns Term-to-term conversion is limited to 10-year Pick-A-Term coverage
Can convert to eligible permanent insurance before age 71 without new medical evidence
Level or decreasing options available with Pick-A-Term
Access Life provides a no-medical-exam alternative for eligible applicants

How much does Industrial Alliance term insurance cost?

The cost of Industrial Alliance term insurance for $100,000 coverage (10-year term) ranges from $9.00/month to $168.57/month. The exact cost can, however, vary depending on the gender, health status, and age of the applicant. Here is a table illustrating how the premiums for Industrial Alliance term insurance vary by age and gender.

Cost of iA term life insurance (2026):

Age (in years) Male (non-smoker) Female (non-smoker)
20 $10.44/month $9.00/month
30 $10.80/month $9.00/month
40 $12.33/month $11.43/month
50 $22.32/month $18.09/month
60 $55.44/month $39.40/month
70 $168.57/month $112.14/month

*Illustrative term life insurance cost for male and female non-smoker seeking $100,000 in coverage for 10-year term

How much does term life insurance cost?

Get instant quotes from Canada's top life insurance providers and find the perfect coverage for your family.

$500K

What riders are available with Industrial Alliance life insurance?

There are a number of riders that you can include in your Industrial Alliance term life insurance plan, such as disability credit insurance rider, critical illness rider, guaranteed insurability rider, child module rider, waiver of premium rider, child critical illness rider, and supplementary income rider. When you include these riders in your term life insurance, the premiums will increase.

  • Disability credit insurance rider: This coverage provides benefits to help cover loan payments if the insured becomes disabled. It can help reduce the financial burden of debt payments during a period when disability affects the insured’s ability to earn income
  • Critical illness rider: Pays a lump-sum payment if the insured is diagnosed with a covered illness or condition. You can choose between coverage for 25 illnesses plus five juvenile conditions, or a more affordable option covering four illnesses plus five juvenile conditions
  • Guaranteed insurability rider: This benefit gives the insured the option to purchase additional life insurance without providing evidence of insurability. The additional coverage must be permanent life insurance
  • Child module rider: This option provides level term life insurance for each living or unborn child covered under the module. Coverage can continue until the child reaches age 25 or until the parent or insured attached to the module reaches age 65, subject to the policy terms
  • Waiver of premium rider: This benefit can cancel insurance premium payments if the applicant or insured becomes totally disabled before age 60 and the disability lasts more than six months. It can also cancel premiums if the applicant dies before age 65
  • Child critical illness rider: This coverage provides a lump-sum benefit if a covered living or unborn child is diagnosed with one of the critical illnesses specified in the contract. It can provide additional financial support to help families manage expenses following a child’s serious illness
  • Supplementary income rider: This option provides a monthly income if the insured becomes totally disabled following an accident or illness covered by the contract. The benefit is designed to provide income support while the insured is unable to work because of the covered disability

What is Industrial Alliance term-to-term conversion?

Industrial Alliance’s term-to-term conversion allows you to convert your existing term insurance to another available longer term length without having to provide new medical evidence. Within the first seven years of the policy, a T10 policy can be converted to a 20-year or 30-year term with the same face amount, provided the insured does not exceed the applicable maximum issue age. This option can be useful if your need for coverage extends beyond the original 10-year period. The conversion, however, remains subject to the insurer’s eligibility and policy conditions.

What is Industrial Alliance decreasing term life insurance?

Industrial Alliance Pick-A-Term offers a decreasing coverage option designed for those whose financial obligations decline over time. The face amount decreases annually according to a mortgage amortization schedule calculated using an 8% interest rate until it reaches 50% of the original coverage amount. This can help align the life insurance coverage with a gradually declining mortgage balance while maintaining protection for beneficiaries throughout the policy term.

What is iA’s Superior Risk Tolerance Program?

iA Superior Risk Tolerance is a life insurance underwriting program offered by iA Financial Group. It is designed to help certain clients with medical conditions or other underwriting risks qualify for standard insurance rates instead of paying an additional premium. 

Eligibility requirements:

  • Total underwriting rating: +100% or less
  • Total iA coverage: $1 million or less, including existing iA coverage
  • Age: 70 or younger

How it works: Applicants with certain health conditions, medical histories, or build factors may normally receive a rating that increases their premium. If the combined rating is +100% or less, iA may waive the additional rating and offer standard pricing.

For example, a 55-year-old non-smoker with a combined rating of +100% from build and type 2 diabetes may qualify for standard rates under the program. If the rating exceeds +100%, iA’s Tier 2 program may still reduce the additional premium by up to 25%, depending on the product.

How does Industrial Alliance life insurance compare to other providers?

Industrial Alliance term life insurance stands out for its range of term options, high coverage limits, and flexibility to adapt coverage over time. Its Pick-A-Term product offers terms from 10 to 40 years, coverage of up to $20 million, automatic renewal, and the option to convert eligible coverage to permanent life insurance before age 71 without new medical evidence. It also offers Access Life as a no-medical-exam alternative for applicants who may have difficulty qualifying for traditionally underwritten coverage.

To compare Industrial Alliance with other leading Canadian insurers, read our guide to the best term life insurance companies in Canada.

Our advisor’s take on Industrial Alliance term life insurance

One of our advisors recently reviewed coverage options for a 40-year-old non-smoking professional who wanted to protect his family against the financial impact of an early death. His main priorities were sufficient coverage for his mortgage and family income, a term that matched his financial obligations, and flexibility to change his coverage as those obligations declined.

  • Age: 40-year-old non-smoking Canadian
  • Coverage need: $2 million in coverage to provide income replacement, help clear the mortgage, and fund future education costs
  • Primary concern: Competitive premiums, flexible coverage periods, the ability to reduce coverage as the mortgage balance falls, and access to permanent insurance later without repeating medical underwriting
  • Our comparison: We evaluated Industrial Alliance Pick-A-Term alongside other major Canadian insurers, looking at term choices, coverage limits, renewal provisions, conversion options, and available supplementary benefits. iA was particularly compelling for clients who value flexibility, with both level and decreasing coverage options and several ways to adapt the policy over time

Why Industrial Alliance stood out:

  • Pick-A-Term offers coverage periods from 10 to 40 years, making it easier to match the policy with the duration of a mortgage, working years, or other financial commitment
  • Pick-A-Term offers flexible coverage of $2 million, subject to underwriting
  • You can supplement your policy with options such as critical illness, guaranteed insurability, child coverage, waiver of premiums, and supplementary income benefits

How to buy Industrial Alliance term life insurance?

Here are the steps you need to follow to buy Industrial Alliance term life insurance:

  • Provide basic information about yourself, including your age, smoking status, desired coverage amount, and preferred term length. Our advisors will use these details to help estimate your premiums and identify suitable options
  • Our advisors will help you review an Industrial Alliance term life insurance quote alongside policies from other Canadian insurers
  • Once you finalize your Industrial Alliance term plan, you can proceed with the application. Depending on your coverage and personal circumstances, iA may require additional health information or medical underwriting.
  • After underwriting is done and your application is approved, the policy can be issued, and your coverage will begin according to the policy terms
Schedule a call for visitor insurance

Need insurance answers now?

Call 1-888-601-9980 to speak to our licensed advisors right away, or book some time with them below.

Frequently asked questions

How much does Industrial Alliance term life insurance cost?

Industrial Alliance term life insurance costs between $9.00 and $168.57 per month for an individual seeking $100,000 in coverage for a 10-year term. Your actual premium will depend on factors such as age, gender, smoking status, health, coverage amount, and selected term.

Can I convert Industrial Alliance term insurance to permanent life insurance?

Yes, you can convert Industrial Alliance term insurance, in whole or in part, to eligible permanent life insurance. Pick-A-Term policies can generally be converted to participating, universal, or whole life insurance before age 71 without providing new medical evidence. This allows policyholders to switch to permanent coverage as their long-term insurance needs change.

Does Industrial Alliance term insurance automatically renew?

Yes. iA term insurance coverage can automatically renew after the initial term without new medical evidence. The policy renews on a yearly renewable term basis, with the coverage continuing to age 85 and level premiums applying from age 85 to 100, subject to the policy terms.

Does Industrial Alliance offer life insurance without a medical exam?

Yes, iA offers Access Life, a no-medical-exam term insurance option. This no-medical option is available for 15-, 20-, or 25-year terms, with coverage of up to $500,000, depending on the plan. It may be a good alternative for those who have difficulty qualifying for traditionally underwritten coverage.

Can I change my Industrial Alliance 10-year term to a longer term?

Yes, under iA’s term-to-term conversion feature, you can exchange a 10-year term for a longer term. Within the first seven years of a T10 policy, you can convert to a 20- or 30-year term with the same face amount, provided the applicable maximum issue age and other policy conditions are met. The new coverage must have a level face amount.

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Biggest Life Insurance Companies in Canada (2026)

Choosing the right life insurance provider is one of the most important financial decisions you will make, and understanding Canada’s insurance landscape is crucial for making an informed choice. Whether you are buying term life, whole life, or universal life insurance, comparing the largest insurers can help you find the right balance of financial strength, coverage options, and value.

In this guide, we review 40 of the largest life insurance companies in Canada and compare their key offerings. Understanding which insurers lead the market can help you choose the right coverage for your family’s financial security. You will also learn how these insurers compare in terms of financial strength and product quality.

Based on our analysis of total assets, market share, financial strength, and national presence, the top five biggest life insurance companies in Canada are:

  1. Manulife
  2. Sun Life
  3. Canada Life
  4. Industrial Alliance (iA)
  5. Beneva

We cover the remaining insurers later in our complete comparison, along with their insurance products, financial strengths, and key differentiators.

Largest Life Insurance Companies in Canada (2026)

Here is a list of all 40 insurers, and further examine 28 leading companies to highlight their products, strengths, and key differentiators.

Serial No. Company Founded / HQ Insurance Revenue Total Assets LICAT Ratio AM Best Rating
1 Manulife 1887, Toronto, ON  $26.6B $1.3T

 

137%

 

A+
2 Sun Life 1865, Toronto, ON $22.6B $1.5T 152% A+
3 Canada Life 1846, Toronto, ON $21.0B $461.2B 130% A+
4 Industrial Alliance (iA) 1892, Quebec City, QC $6.8B $109.9B 139% A+
5 Beneva 1941, Quebec, QC $4.8B $27.5B 150% A
6 Desjardins 1948, Levis, QC $4.3B $470.9B 146%
7 RBC Insurance 1864, Toronto, ON $2.3B $28.6B 135% A
8 Empire Life 1923, Kingston, ON $1.4B $19.7B 151% A
9 BMO Life 1817, Toronto, ON $1.3B $20.1B 130% A
10 The Co-operators 1945, Guelph, ON $1.0B $10.5B 168% A
11 Securian Canada 1955, Toronto, ON $990M $1.2B 153% A
12 Equitable Life 1920, Waterloo, ON $920M $10.2B 169% A
13 ivari 1927, Toronto, ON $822M $14.6B 131% A+
14 Blue Cross Canada 1939, Various $686M $2.3B 135% A-
15 Brookfield/Blumont Annuity Co. Toronto, ON $383M $7.5B 147%
16 Primerica 1977, Duluth, GA $359M $4.1B 191% A+
17 Chubb Life 1882, Toronto, ON $342M $345M 163% A+
18 Metropolitan Tower New York, NY, USA $331M $2.3B 171% A+
19 Wawanesa 1896, Wawanesa, MB $300M $11.5B 165% A
20 Foresters 1874, Toronto, ON $0.2B $1.8B 200% A
21 Combined of America 1922, Chicago, IL $230M $1.1B 176% A+
22 UV Insurance 1889, Drummondville, QC $225M $2.4B 172%
23 Humania 1874, QC $200M $678M 185% A+
24 TD Life 1855, Toronto, ON $155M $344M 200%
25 Assumption Life 1903, Moncton, NB $147M $2.3B 165% A-
26 TruStage Life 1902, Toronto, ON $120M $2.4B 165% A-
27 CIGNA Life 1982, Bloomfield, CT $111M $136M 245% A
28 British Insurance Co. (Cayman) Cayman Islands $77M $471M 176%
29 Knights of Columbus 1882, New Haven, CT $76M $30.3B 274% A+
30 American Income Life 1951, Waco, TX $71M $64M 169% A+
31 New York Life 1845, New York, NY $42M $696M 353% A++
32 CIBC Life 1961, Toronto, ON $29M $164M 494%
33 Aetna Life 1939, Toronto, ON $28M $98M 496% A
34 Teachers Life 1972, Waterloo, ON $25M 234%
35 Serenia Life 1972, Waterloo, ON $20M $371M 177%
36 American Health & Life 1954, Fort Worth, TX $17M $64M 576% A-
37 AWP Health & Life SA Paris, France $15M $38M 271%
38 Connecticut General 1957, Bloomfield, CT $4M $195M 223% A
39 Reliable Life 1887, Hamilton, ON $3M $14M 310%
40 Jackson National Life 1961, Lansing, MI $254K $11M 458% A

* Methodology and sources for the above table

 We standardize “revenue” as Insurance Service Revenue under IFRS 17 and reconcile across sources. Where company-year figures differ, we use the latest audited report and note variances in footnotes.

  • Office of the Superintendent of Financial Institutions (OSFI) financial data (2024)
  • A.M. Best Financial ratings (2025)
  • Company annual reports 

Your benefits are protected: If a member life insurer fails, Assuris protects your policy up to $1,000,000 or 90% of the death benefit, whichever is higher. This safety net applies to most Canadians.

Read our detailed review of the best life insurance companies in Canada

1. Manulife

$26.6B Insurance revenue
Overview

Manulife Financial Corporation is one of the largest life insurers in Canada, and also one of the most globally recognized, with operations in Canada, the U.S. (through John Hancock), and multiple Asian markets. Founded in 1887, the company manages approximately $1.3 trillion in assets under management and administration worldwide.

Insurance Products Offered
Term life insurance Permanent life insurance (whole life, universal life) Mortgage protection insurance Critical illness insurance Disability insurance Health & dental insurance Travel insurance Group benefits and workplace plans Banking solutions through Manulife Bank
Why choose Manulife
One of Canada's largest life insurers, backed by over a century of experience and strong financial stability
Rewards clients for healthy habits through premium savings and lifestyle rewards with the Manulife Vitality program
Expands access to coverage for diabetes and HIV-positive applicants
Offers strong financial stability with A+ ratings from A.M. Best and nearly $1 trillion in global assets
Read our full Manulife Term Life Insurance Review

2. Sun Life

$22.6B Insurance revenue
Overview

Sun Life Financial, Inc. is one of the largest and oldest life insurers in the world, with a history dating back to 1865. Sun Life is particularly recognized for its participating whole life insurance, extensive advisor network, and comprehensive financial planning services for Canadians at every stage of life.

Apart from Canada, Sun Life has a presence in the U.S. and seven Asian markets, including China and India

Insurance Products Offered
Term life insurance Permanent life insurance Mortgage protection insurance Critical illness insurance Disability insurance Health & dental insurance Travel insurance Long-term care insurance Investments and savings: retirement income plans, asset management, etc. Financial advice
Why choose Sun Life
Provides digital planning tools, including Prospr by Sun Life, to assist Canadians with their financial goals
Sun Life deployed $6.9 billion toward major global acquisitions and wealth management partnerships over five years, demonstrating massive purchase power.
Provides round-the-clock access to medical and mental health professionals via the Lumino Health Virtual Care platform
Backed by an A+ AM Best financial strength rating and approximately $1.58 trillion in asset management.
Read our full Sun Life insurance review

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$500K

3. Canada Life

$21.0B Insurance revenue
Overview

Canada Life is one of the oldest and most stable life insurers in the country and was established in 1847.  As a subsidiary of Great-West Lifeco, Canada Life serves millions of customers across Canada, Germany, Ireland, the United Kingdom, and the United States.

After merging with its sister companies in 2020, Canada Life ranked among the leaders in insurance revenue and total assets under management.

Insurance Products Offered
Term life insurance Permanent life insurance Critical illness insurance Disability insurance Health & dental insurance Creditor insurance Business insurance & workplace benefits Investments & savings: segregated funds, annuities, retirement planning, etc. Mortgages
Why choose Canada Life
Holds $461 billion in assets, making it one of the largest life insurance companies in Canada
Provides accessible healthcare and affordable medication through its DrugHub mobile application
Backed by more than 175 years of experience serving Canadians
Canada Life serves over 14 million clients worldwide, a testament to its dominant footprint as an insurer
Read our full Canada Life Term Life Insurance Review

4. iA (Industrial Alliance)

$6.8B Insurance revenue
Overview

iA (Industrial Alliance) Financial Group is one of the largest insurance and wealth management groups in Canada, founded in 1892 and headquartered in Quebec City. The insurer offers both individual and group benefits products to a wide range of customers globally.

Apart from insurance, iA also operates in property management and the rental of office space in major cities across Canada.

Insurance Products Offered
Term life insurance Permanent life insurance Mortgage protection insurance Critical illness insurance Disability insurance Travel insurance Car & RV insurance Home insurance Investments and savings: registered savings plans, annuities, loans, etc.
Why choose iA
Maintains a strong financial foundation, serving over 4 million clients with the help of over 25,000 representatives
Provides 24/7 direct access to healthcare professionals, along with telemedicine and stress and wellness management programs through the Dialogue wellness application
Backed by more than 130 years of experience and has an elite S&P Global 'AA-' financial strength rating
Ranks first in Canada for gross and net segregated fund sales
Read our full iA Term Life Insurance Review

5. Beneva

$4.8B Insurance revenue
Overview

Beneva, formed through the merger of Quebec-based SSQ Insurance and La Capitale, ranks among Canada’s top mid-tier life insurers by assets (approximately $27.5 billion) and regional presence.

 SSQ Insurance was founded in 1944, while La Capitale was founded just a few years earlier, in 1940. Both companies were founded and operated on mutualist values, which have carried on with their merger into Beneva. This makes Beneva one of the largest mutual insurance companies in the country.

Insurance Products Offered
Term life insurance Permanent life insurance Critical illness insurance Disability insurance Health & dental insurance Auto & RV insurance Home insurance Group insurance Creditor insurance Business insurance Investments and savings: guaranteed investment accounts, wealth management, loans, etc.
Why choose Beneva
Enables customers to monitor and manage their investment portfolio through the Client Centre online platform, with 24/7 access to policies, claims submissions, and tracking
Largest insurance mutual in Canada with more than 3.5 million members and customers
Beneva has positioned itself as a major player in the insurance and financial services industry, with $25.1 billion in assets
Read our full Beneva Life Insurance Review

6. Desjardins

$4.3B Insurance revenue
Overview

Desjardins is well known across Canada, offering a wide variety of financial services and insurance products.

The company mainly focuses on life, health, and home insurance, as well as wealth management services. Desjardins also offers business services such as point-of-sale payments and cash management.

Insurance Products Offered
Term life insurance Permanent life insurance Critical illness insurance Disability insurance Health & dental insurance Travel insurance Auto & RV insurance Home insurance Pet insurance Group insurance Creditor insurance Business insurance Investments and savings: guaranteed investment accounts, wealth management, loans, etc. Mortgages
Why choose Desjardins
Operates as a cooperative financial institution owned and governed by its members, with the Melodia portfolio helping users invest in diversified assets such as stocks and bonds
Introduces the “caissassurance” model, enabling customers to obtain insurance products directly through their neighbourhood caisse populaire
Recognized as the largest cooperative financial group in Canada, and ranks among the largest financial institutions globally
Manages a consolidated portfolio of over $500 billion, reflecting its financial strength and stability
Read our full Desjardins Insurance Review

7. RBC Insurance

$2.3B Insurance revenue
Overview

The Royal Bank of Canada (RBC) is one of North America’s best-known financial institutions. RBC Insurance is the division that provides insurance products and services to individuals and businesses across Canada.

RBC Insurance stands out for combining insurance products with banking services, making it a convenient choice for existing RBC clients seeking integrated financial solutions.

Insurance Products Offered
Term life insurance Permanent life insurance Critical illness insurance Disability insurance Health insurance Travel insurance Auto insurance Home insurance Group insurance Creditor insurance Business insurance & reinsurance Investments and savings: guaranteed investment accounts, wealth management, loans, etc. RBC Private Insurance, a comprehensive, customizable risk protection package
Why choose RBC Insurance
Offers innovative Reinsurance Business solutions, insuring the risks of other insurance and reinsurance companies and covering life, longevity, disability, and accident
Provides specialized options for business clients, including business loan insurance and group benefits programs
RBC Insurance is the largest Canadian bank-owned insurance organization, with services to over five million people in Canada, the U.S. and internationally.
Read our full RBC Term Life Insurance Review

8. Wawanesa

$300M Insurance revenue
Overview

Wawanesa Mutual is the parent company of Wawanesa Insurance, which offers life and other insurance products. Founded in 1896 and based in Winnipeg, Manitoba, the company also operates as Wawanesa General in the United States, primarily selling property and casualty insurance in California and Oregon.

Insurance Products Offered
Term life insurance Permanent life insurance Critical illness insurance Disability insurance Auto insurance Home & renters insurance Pet insurance Group insurance Commercial/business insurance Farm insurance Investments and savings: registered savings plans, guaranteed investment accounts, annuities, etc.
Why choose Wawanesa
Operates as a mutual company, meaning policyholders own the company and priorities align with customers’ needs
Offers individualized service and a customer-focused approach
As of the latest reports, Wawanesa has paid $ 1.9 billion in claims to its 1.8 million customers
Read our full Wawanesa Life Insurance Review

9. BMO

$1.3B Insurance revenue
Overview

BMO Financial Group is one of the largest financial institutions in Canada and one of the largest in the world. It was founded in 1817 as the Bank of Montreal, one of the Big Five Canadian banks.

BMO Insurance is the division of BMO that offers insurance policies and related services. The insurer is recognized for flexible permanent life insurance options and solutions designed for both personal and business insurance needs.

Insurance Products Offered
Term life insurance Permanent life insurance Critical illness insurance Travel insurance Investments and savings: income annuities, guaranteed investment funds, etc.
Why choose BMO
Invests in digital tools such as online policy management and claims submission to improve the customer experience
Leverages BMO’s strong banking network to offer integrated financial and insurance solutions to 13 million customers globally
Supported by BMO Financial Group, which manages approximately $1.5 trillion in assets.
Read our full BMO Term Life Insurance Review

10. Equitable Life

$920M Insurance revenue
Overview

Equitable Life Insurance Canada is a federally regulated mutual life insurer founded in 1920. As one of the largest federally regulated mutual life insurance companies in Canada, Equitable Life focuses on long-term policyholder value and financial stability.

Insurance Products Offered
Term life insurance Permanent life insurance Critical illness insurance Disability insurance Health & dental insurance Group insurance Investments and savings: retirement income protection, segregated funds, etc.
Why choose Equitable Life
Enables customers to manage policies online, including requesting policy loans, transferring investments, and changing beneficiaries, offering ease and flexibility
Offers the First Home Savings Account (FHSA) with maximum coverage amounts and attractive home insurance benefits at reduced premium costs for first-time homeowners
Emphasizes individualized service, with dedicated insurance advisors providing guidance and support throughout the insurance process
Added over 50,000 new policies and deposits of $4.3 billion over a single fiscal year, showcasing a strong customer base
Operates as a mutual company, meaning participating policyholders own the company and priorities align with customers’ needs
Read our full Equitable Life Insurance Review

11. Empire Life

$1.4B Insurance revenue
Overview

Empire Life was founded in Kingston, Ontario, in 1923. The company operates services, sales, and marketing centres throughout Canada. They are most well known for their permanent participating life insurance policies.

Insurance Products Offered
Term life insurance Permanent life insurance Critical illness insurance Disability insurance Health & dental insurance Group insurance Investments & savings: RRSPs, annuities, etc.
Why choose Empire Life
Maintains strong financial stability, with a Life Insurance Capital Adequacy Test (LICAT) ratio well above minimum regulatory requirements
Provides retirement and savings support through tools like the Retirement and Savings Tool to help users track goals and plan for retirement
Among the top 10 life insurance companies in Canada based on total assets
Features a strong capital footprint with $20.8 billion in assets under management, with a strong market capitalization
Read our full Empire Life Insurance Review

12. Foresters

$200M Insurance revenue
Overview

Foresters Financial is an international fraternal benefit society that provides life insurance and investment products in Canada, the US, and the UK. It was founded over 140 years ago, in 1874. Many of Foresters’ life insurance products support charities, scholarships, grants, and community programs.

Many of its life insurance products support charities through claims, grants, or special programs. Foresters underwrites the insurance policies offered by Canada Protection Plan.

Insurance Products Offered
Term life insurance Permanent life insurance Mortgage protection insurance Critical illness insurance Investments and savings: retirement income plans, annuities, etc.
Why choose Foresters
Operates as a fraternal benefit society and offers unique member benefits such as competitive academic scholarships, volunteer grants, and everyday expense discounts
Provides complimentary events for insured members and their families, including baseball games and amusement park outings
Foresters Financial features total assets of $19.6 billion and over 2.2 million certificates and contracts actively in force
As a not-for-profit organization, Forester reinvests the multi-million dollar savings directly into community grants, scholarships, and free legal templates for its members
Read our full Foresters Term Life Insurance Review

13. Co-operators

$1.0B Insurance revenue
Overview

The Co-operators Group Limited is a leading Canadian co-operative company that was founded in 1945. The institution offers life, health, travel, home, farm, and auto insurance, alongside investment products, through a network of financial advisors and brokers.

Insurance Products Offered
Term life insurance Permanent life insurance Mortgage protection insurance Critical illness insurance Travel insurance Auto & RV insurance Home insurance Property & casualty insurance (P&C) Group insurance Business insurance Farm insurance Brokerage services
Why choose the Co-operators
Collaborates with governments, research organizations, municipalities, non-profits, and investors to build climate-resilient communities
Has set net-zero targets for operations and investments to contribute to a healthier, sustainable future
Has a strong customer base of over a million people
A strong asset management of more than $78 billion solidifies the financial security of Co-operators as an insurer
Read our full Co-operators Term Life Insurance Review

14. ivari

$822M Insurance revenue
Overview

ivari (formerly Transamerica Life Canada) was acquired by Wilton Re in 2015. ivari has operated for more than 80 years and offers a variety of insurance policies and investment products. The insurer is known for its tax-advantaged investment components and free, built-in value-added benefits.

Insurance Products Offered
Term life insurance Permanent life insurance Critical illness insurance Investments and savings: annuities, segregated funds, guaranteed interest accounts, etc.
Why choose ivari
Engages in community support through charitable giving and partnerships, including collaboration with United Way Centraide Canada
Offers tax-advantaged investment options alongside life insurance and wealth management solutions
Offers the My Insurance View interactive tool to provide clients with personalized insurance solutions based on budget and premium-paying capacity
Provides access to virtual healthcare through the Maple mobile app for eligible Critical Illness and SimplyLife policyholders and their dependents.
Ivari manages around $96 million in premiums per year and 65,000 applications annually, reflecting its established presence in the Canadian market
Read our full Ivari Term Life Insurance Review

15. Blue Cross

$686M Insurance revenue
Overview

There are many different Blue Cross member plans in Canada. The Canadian Association of Blue Cross Plans is the group that represents all of them nationally.

Blue Cross is best known for group insurance and travel insurance. Canadians who are Blue Cross members can save money on various services, including vision and medical services, through the Blue Advantage program.

Insurance Products Offered
Term life insurance Permanent life insurance Critical illness insurance Disability insurance Health & dental insurance Travel insurance Group insurance
Why choose Blue Cross
Offers the “Young Adults Benefits Package” to help young working individuals access health and dental coverage at minimal cost
Offers comprehensive coverage to over 8 million Canadians, across all provinces and territories.
Blue Cross is part of the prestigious American Blue Cross & Blue Shield Association and the International Federation of Health Plans.
Engages in wellness and preventive care programs, reflecting a commitment to healthier communities and public health

16. Securian Canada

$990M Insurance revenue
Overview

Many people know Securian Canada by its former name, Canadian Premier Life. It is a company that offers financial management services and several insurance products. The company provides insurance solutions while supporting banks, credit unions, and other organizations across Canada.

Insurance Products Offered
Term life insurance Permanent life insurance Mortgage protection insurance Critical illness insurance Group insurance Creditor insurance Business insurance Asset management services Customized products for financial institutions
Why choose Securian Canada
Focuses on providing insurance solutions tailored for financial institutions and affinity groups to meet their unique market needs
Adds value to memberships by offering group pricing through programs such as the CPA insurance program
Securian has strong backing as the dedicated Canadian subsidiary of Securian Financial Group, a premier Fortune 500 company

17. Primerica

$359M Insurance revenue
Overview

Primerica Canada Insurance Company was founded in 1986 and operates in Canada and the United States. It is a subsidiary of Primerica Life Insurance Company, a North American financial services company that focuses on helping middle-income families protect their finances and plan for the future.

Insurance Products Offered
Term life insurance Disability insurance Auto insurance Investment management services Pre-paid legal services Financial Needs Analysis (FNA) services
Why choose Primerica
Helps families achieve financial security by offering accessible financial products tailored to middle-income families
Offers the Primerica Representative application to help individuals understand their financial position and create an improved financial plan within 30 minutes
Primerica manages a large portfolio of $129 billion in total client asset values across millions of active accounts, indicating a strong and reliable legacy
Primerica's distinct consumer referral allows working families to access $167 million in mortgage financing, offering great value to policyholders

18. Chubb Life

$342M Insurance revenue
Overview

Chubb Life Insurance Company was founded in 1882 and is a part of the global Chubb group. Now, they are a trusted and reliable provider of insurance in Canada and are backed by strong financial resources, serving customers across Ontario, Quebec, Alberta, and British Columbia.

Insurance Products Offered
Term life insurance Permanent life insurance Critical illness insurance Travel insurance Auto insurance Home insurance Property & casualty insurance Group insurance Business insurance
Why choose Chubb Life
Integrates insurance products into multiple ecosystems through the Chubb Studio platform, enabling simple and effective digital access to coverage
Offers a client benefits program that provides access to career, legal, financial, and mental health counseling
Chubb Life is backed by Chubb Limited, one of the world’s largest insurance companies with a substantial global balance sheet of $272.3 billion in assets and over $168 billion in investments.
Chub Life has demonstrated long-term stability, with the insurer and its predecessors serving consumers since 1889

19. TruStage Life (Assurant Life)

$120M Insurance revenue
Overview

The insurance company known as Assurant Life rebranded into TruStage in 2022 after it was bought by CUNA Mutual Group. It was originally designed for members of credit unions and has expanded its insurance offerings over the years.

As an insurance company, TruStage specializes in insurance for end-of-life planning, such as final expense insurance and executor protection insurance. TruStage also offers services such as assessing and handling final documents, including wills and trusts.

Insurance Products Offered
Term life insurance Permanent life insurance Cancer, heart attack, and stroke insurance coverage Auto insurance Home insurance Business insurance Investments and savings: annuities, wealth management services, etc. Funeral pre-planning services
Why choose TruStage Life
TruStage Life is backed by CUNA Mutual Group, expanding its corporate reach and consumer resource capabilities after it was acquired.
TruStage Life holds an A- (Excellent) rating from AM Best, demonstrating a strong ability to pay policy claims.
Partners with credit unions to provide life insurance options to members who already do business with their credit union
Offers insurance solutions designed to help Canadians plan for final expenses and estate needs
Read our full UV Life Insurance review

20. Combined Insurance Company of America

$230M Insurance revenue
Overview

Combined Insurance Company of America is owned by Chubb Insurance Company in the US. It was founded in 1922 and sells insurance to people and businesses. The company serves individuals and employers with policies that help cover expenses not typically covered by provincial health plans or employer benefits.

Insurance Products Offered
Supplemental life insurance Critical illness insurance Disability insurance Combined Insurance Worksite Solutions offers comprehensive insurance coverage to complement group insurance
Why choose Combined Insurance
Prioritizes accessible and easy-to-understand supplemental insurance while providing information and assistance to help clients evaluate their options
Earns recognition as one of the best military-friendly employers, reflecting a commitment to hiring veterans and supporting military families
Combined Insurance Company of America has demonstrating strong claims-paying capabilities to its policyholders by maintaining an A+ (Superior) financial strength rating by A.M. Best
Combined Insurance Company of America is backed by Chubb Limited, one of the world’s largest insurance companies with $272.3 billion in assets and over $168 billion in investments.

21. UV Insurance

$225M Insurance revenue
Overview

UV Insurance, formerly known as UL Mutual, was founded in 1889 in Quebec. The insurer offers life insurance, critical illness, disability insurance, investments, and retirement solutions for individuals and businesses.

Insurance Products Offered
Term life insurance Permanent life insurance Critical illness insurance Group insurance Investments and savings: retirement products, guaranteed investments, etc.
Why choose UV Insurance
Earns recognition as the second most sustainable SME in Quebec, building on a century of accomplishments
Operates as a mutual insurer, focusing on long-term value for its policyholders
One of Canada’s oldest and largest mutual life insurance companies, with over 135 years of consumer service
Read our full UV Life Insurance review

22. Assumption Life

$147M Insurance revenue
Overview

Assumption Life is best known for its no-medical term life plans. They were founded in 1903 in New Brunswick, Canada. But they were originally a fraternal society in Massachusetts, USA, before they decided to start selling insurance.

Assumption Life is known for their community focus, alongside innovative and flexible policies. They were also the first Canadian life insurer to earn B Corp status in 2017.

Insurance Products Offered
Term life insurance Permanent life insurance Critical illness insurance Group insurance Commercial mortgage insurance Investments and savings: retirement products
Why choose Assumption Life
Recognized for its no-medical life insurance options, making coverage more accessible for eligible applicants
First Canadian life insurer to earn B Corp Certification, reflecting its commitment to social and environmental responsibility
One of Canada’s oldest life insurance companies, with 120 years of consumer service.
Read our full Assumption Life Insurance Review

23. Knights of Columbus

$76M Insurance revenue
Overview

Knights of Columbus is a Catholic fraternal organization founded in 1882 as a mutual benefit society for Catholic people who moved to the US. It provides coverage for members and their families, offers insurance and financial services, and actively engages in charitable work.

Insurance Products Offered
Term life insurance Permanent life insurance Disability insurance Long-term care insurance Investments and savings: investment management, annuities, etc.
Why choose Knights of Columbus
Engages in charitable work, donating over $185 million and contributing 49 million volunteer hours in 2022 alone
Operates as a fraternal benefit society, offering insurance exclusively to eligible members and their families
More than 140 years of experience providing insurance and financial protection
Knights of Columbus maintains a significant financial presence, with over $123 billion in life insurance coverage

24. Humania

$200M Insurance revenue
Overview

Humania Assurance was founded in Quebec in 1874 as a mutual society. They offer a lot of no-medical life insurance options and are best known for fast approvals and accessible coverage for applicants who may have difficulty qualifying through traditional underwriting.

Insurance Products Offered
Term life insurance Mortgage insurance Critical illness insurance Disability insurance Health insurance Travel insurance
Why choose Humania
Prioritizes a human-centric strategy, ensuring customer interactions are marked by empathy and understanding to improve the overall experience
Humania Assurance has been serving Canadian families for over 150 years, offering a stable and reliable customer experience.
Offers insurance coverage to over 200,000 clients
Specializes in no-medical life insurance with fast approval times for eligible applicants
Read our full Humania Term Life Insurance Review

25. American Income Life

$71M Insurance revenue
Overview

American Income Life was founded in 1951. The company now offers insurance in Canada, the U.S., and New Zealand. They focus on helping working families and members of credit unions, labour unions, and other associations get insured.

Insurance Products Offered
Term life insurance Critical illness insurance Supplemental health insurance
Why choose American Income Life
Empowers clients through financial education, offering seminars, workshops, and resources to support informed decisions
As a subsidiary of Globe Life Inc., an S&P 500 Company, American Income Life enjoys strong underwriting and deep corporate stability in operations across Canada.
American Income Life boasts combined assets of more than $4.4 billion with more than $63 billion of life insurance in force

26. Serenia Life

$20M Insurance revenue
Overview

Serenia Life is a fraternal benefit society offering life insurance and financial solutions in Canada. It was founded in 1972 and used to be called Faithlife Financial up until 2008. The insurer emphasizes personalized advice, community values, and long-term financial planning while offering both term and permanent life insurance products.

Insurance Products Offered
Term life insurance Permanent life insurance Investments and savings: investment management, annuities, etc.
Why choose Serenia
Serenia Life has operated as a well-capitalized, member-based fraternal insurance society for almost 100 years, through the Aid Association for Lutherans and the Lutheran Brotherhood
Serenia Life maintains over $4.6 billion of active life insurance alongside an expanding asset portfolio
Encourages members to engage in charitable activities and community support, reflecting a belief that prosperity and generosity go hand in hand

27. CIBC

$29M Insurance revenue
Overview

CIBC Insurance is a part of CIBC (the Canadian Imperial Bank of Commerce), one of Canada’s biggest banks. After a merger in 1961, the institution started offering insurance products as well. 

Apart from insurance products, they have extensive lending and wealth management services. Additionally, existing CIBC clients can integrate insurance with their broader financial planning seamlessly.

Insurance Products Offered
Term life insurance Critical illness insurance Travel insurance Auto insurance Home insurance Creditor insurance
Why choose CIBC
Prioritizes environmental, social, and governance (ESG) principles by supporting sustainable financing initiatives and renewable energy investments
Enhances customer experience through advanced technology, including mobile banking apps and digital tools, to make insurance simpler for users
Backed by CIBC with approximately $1.16 trillion in assets across its international network
Provides a range of personal insurance products designed to complement everyday banking and borrowing needs

28. Reliable Life

$3M Insurance revenue
Overview

Reliable Life has been helping Canadians with insurance since 1887. They are also part of a company called the Old Republic International Corporation, which is listed on the New York Stock Exchange. Reliable Life specializes in travel, student accident, and other specialty insurance products.

Insurance Products Offered
Travel insurance Accident insurance
Why choose Reliable Life
One of the oldest insurers in Canada, serving consumers since its inception in 1887, demonstrating a strong history of reliability.
As a private-label insurer, Reliable Life has actively written comprehensive coverage across highly specialized sectors, providing tailored travel, student accident, and disability insurance
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How to choose the right insurer in Canada

Your ideal life insurance company in Canada depends on your health, age, budget, desired coverage amount, and long-term financial goals. Whether you are a young family, business owner, retiree, or high-net-worth individual, matching your needs with the right insurer can lead to better protection and long-term value.

Key selection criteria for top Canadian life insurance companies

 

Category What to look for
Financial strength
  • A.M. Best Superior rating (A/A+ preferred) for maximum stability
  • A- Excellent minimum for secure coverage
  • LICAT ratio >120% (150%+ ideal) 
  • Strong capital reserves
Coverage needs
  • Term life (10, 20, or 30 years) 
  • Whole or universal life
  • Critical illness and disability options
  • Optional riders
Premium affordability
  • Competitive quotes from multiple providers
  • Annual vs. monthly premium choice 
  • Stable premiums over time
  • Dividend potential for permanent life
Digital and human support
  • Online comparison tools
  • Easy application process
  • Responsive customer service
  • Access to licensed advisors
  • Transparent educational resources

How do we rank the biggest life insurance companies in Canada?

Our updated approach looks beyond size and reputation. We focus on financial strength, product quality, insurance revenue, and customer satisfaction. Additionally, we factor in the age and history of the insurer, which signify long-term operation and positive solvency. This approach helps consumers compare insurers based on the factors that have the greatest impact on long-term reliability, policy value, and customer experience.

As a result, our rankings reflect insurer size and overall value, assisting Canadians in choosing companies that balance financial stability with quality insurance products.

Comparing large vs. small insurance companies in Canada

Choosing the right insurer depends on what matters most to you. Larger companies offer scale, extensive coverage options, and advanced technology, while smaller companies provide personalized service, flexible products, and local expertise. The table below highlights key differences to help you decide.

Key differences between large and small insurance companies

Feature Big insurance Small insurance
Experience Decades of industry expertise Stable, often niche-focused
Coverage Options Term & permanent, high limits Tailored products, flexible riders
Price Slightly higher, depends on scale Competitive, sometimes lower
Customer Service Fast, multiple offices & agents More personalized, service with a stronger focus on individual relationships
Accessibility Extended hours, nationwide Limited locations/hours or advisor channels
Technology Advanced tools for quotes, claims, policy management Simpler tech, more customization
Values & Ethics Standard corporate practices Local, mutual, or ethically aligned

Is it better to choose a bigger insurance company?

Not necessarily. Large insurers often offer broader product portfolios and greater financial resources, while smaller companies may provide more competitive pricing, specialized products, or more flexible underwriting criteria.

This is why it is best to speak with our licensed advisors at PolicyAdvisor. They have in-depth knowledge of the Canadian insurance market and can recommend the best provider for your specific needs.

largest life insurers in Canada

Still looking for the top insurance companies in Canada?

If you are still not sure whether one of the largest Canadian insurance companies is right for you, our advisors are happy to help. Schedule a call and let our experts answer your questions about what Canadian insurance companies, large and small, offer.

Our licensed advisors compare quotes from over 30 of Canada’s leading life insurance companies to help you find coverage that matches your needs. Schedule a call or try out our instant insurance quoting tools to see how much you can save by comparing quotes online.

We make choosing the right insurer easy.

Give us a call at 1-888-601-9980 or book some time with our licensed experts.

Frequently Asked Questions

How often do rankings of life insurance companies change?

Life insurance company rankings can change annually or even more frequently, depending on factors like financial performance, customer service ratings, innovation, and regulatory changes. A company’s solvency, claims handling, and market share can all influence its position in industry reports or consumer rankings.

What factors affect the financial stability of life insurance companies?

A life insurance company’s financial stability is typically measured by solvency ratios, capital reserves, investment performance, and underwriting profits. Companies with diverse investment portfolios, strong risk management practices, and consistent profitability are generally more stable and reliable over the long term.

Can I buy life insurance from a company not based in Canada?

Yes, but you can only purchase life insurance from international companies that are licensed to operate in Canada. These insurers must comply with Canadian regulations and are monitored by federal or provincial insurance regulators. Buying from an unlicensed foreign insurer could leave you unprotected or unable to enforce your policy.

What are the benefits of choosing a large life insurance company over a smaller one?

Large insurers often offer a wider range of products, stronger digital platforms, and greater financial stability. They may also provide broader advisor networks, more streamlined claims processes, and better access to additional services, such as financial planning tools or wellness programs. However, smaller insurers may provide more personalized service, specialized products, or competitive pricing.

How do consumer ratings affect life insurance companies?

Consumer ratings influence a company’s reputation and can guide potential customers during their decision-making process. Positive reviews can enhance trust, while repeated complaints may raise concerns. While not the sole factor, consumer feedback is a helpful indicator of service quality and client satisfaction.

What should I do if I am not satisfied with my life insurance provider?

You should begin by reviewing your policy, identifying specific concerns and contacting your insurer’s customer service to discuss your issue. If the problem persists, you can file a complaint with your provincial insurance regulator. If you are considering switching providers, ensure your new policy is active before cancelling the old one to avoid any coverage gaps.

Which are the best insurance companies in Canada for 2026?

The best insurance companies in Canada for 2026 are determined by their financial strength, customer satisfaction, product innovation, and digital capabilities. Leading providers include:

  • Sun Life, for strong client satisfaction and wellness-focused products
  • Manulife, for innovation and global reach
  • Canada Life, for scale and comprehensive coverage options
  • Industrial Alliance, for regional expertise and competitive pricing
  • Beneva, for a mutual insurance company

How do I choose between the largest insurance companies in Canada?

Choosing the right insurer involves assessing several factors such as financial strength (A.M. Best ratings and LICAT ratios), product suitability based on your needs, pricing competitiveness, quality of service and claims experience, and access to digital tools for convenience and support.

Are bigger insurance companies always better?

Not necessarily. Larger insurance companies offer advantages such as financial stability, broad product availability, and extensive support networks. However, they may not always be the best fit. Smaller or regional insurers can provide more competitive pricing, personalized service, and flexible options tailored to specific needs.

What is the difference between the top 10 and top 20 insurance companies in Canada?

The top 10 insurers are typically national leaders with large-scale operations and diversified offerings. The top 20 includes regional and specialized insurers that may excel in niche markets or offer unique advantages in pricing, service, or policy design.

How often do rankings of the biggest insurance companies change?

Rankings among Canada’s top five life insurers tend to remain consistent year over year. However, changes can occur due to mergers, premium growth, or shifts in market strategy. Notably, Canada Life’s position strengthened following its merger with Great-West Life and London Life.

Can I trust the financial ratings of Canada’s largest insurance companies?

Yes. Canada’s major insurers are rated by independent global agencies such as A.M. Best, Moody’s, S&P Global, and DBRS Morningstar. These ratings reflect a company’s financial strength, claims-paying ability, and long-term stability, and are reviewed regularly.

Do the top Canadian life insurance companies operate nationwide?

Yes, all top life insurance companies in Canada are licensed to operate nationwide. While some have stronger regional footprints, such as Desjardins and iA in Quebec or Wawanesa in the West, they serve clients across the country either directly or through licensed advisors.

What makes the best insurance companies in Canada in 2026 different from previous years?

Top insurers in 2026 are distinguished by their investment in digital transformation, faster underwriting through AI, integrated wellness and health features, ESG investment practices, and personalized insurance solutions using data and analytics. These enhancements improve both accessibility and client experience.

Can I switch life insurance companies after buying a policy?

Yes, you can apply for a new life insurance policy with another insurer if it better suits your needs. However, you should keep your existing policy active until your new coverage begins to avoid any gap in protection.

What types of life insurance do Canada’s largest insurers offer?

Most major Canadian insurers offer term life insurance, whole life insurance, and universal life insurance. Many companies also provide critical illness insurance, disability insurance, travel insurance, investments, and retirement products.

Does a larger insurance company mean lower risk?

Not necessarily. While larger insurers often have substantial financial resources, factors like financial strength ratings and claims-paying ability are more meaningful indicators of long-term stability.

Can I buy multiple life insurance policies from different companies?

Yes, many Canadians own more than one life insurance policy, either from the same insurer or different companies. This can help them cover various needs, be it immediate financial protection or long-term estate planning.

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UV Term Life Insurance Review (2026)

UV Insurance offers a flexible term life insurance solution through Term Superior+, with five conventional term lengths ranging from 10 to 30 years. The policy combines fixed and guaranteed premiums with automatic renewability, conversion privileges, a term exchange option, and a built-in Severe Loss of Independent Existence benefit. 

Additionally, UV also offers simplified underwriting based on the coverage amount, with Express available for eligible applications up to $150,000 and Immediate available for higher amounts, subject to age and health eligibility.

The cost of life insurance from UV ranges between $11.25 and $80.37 per month for $100,000 in coverage for a 10-year term. Premiums vary based on your age, smoking status, health, coverage amount, selected term, and the type of underwriting you qualify for.

Quick review:

  • PolicyAdvisor rating: 5/5
  • Best for: Families seeking flexible term lengths, strong conversion, and simplified issue coverage
  • Skip if: You need a term longer than 30 years at initial issue or want a broader selection of term lengths
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About UV Assurance 

UV Insurance operates under The Union Life Mutual Assurance Company in Canada and has offered life and health insurance solutions to Canadians since 1889. As a mutual insurance company, UV provides a range of individual insurance products, including term life insurance, permanent life insurance, and critical illness insurance.

UV Insurance’s financial strength (As of 2025)

AM Best Rating Not rated
Insurance Revenue $225M
LICAT Ratio 172%
Total assets C$3.2B

What is UV term life insurance?

UV Term Superior+ is a term life insurance policy offering fixed and guaranteed premiums for a specified period. If the insured passes away while the policy is in force, UV pays a tax-free lump-sum death benefit to the named beneficiary, subject to the policy’s terms and conditions.

Similar to most term life insurance policies, UV Term Superior+ is designed to protect beneficiaries from financial obligations such as mortgages, replace lost income, or cover business obligations if the policyholder passes away unexpectedly.

Unlike permanent life insurance, UV term life insurance policies do not accumulate cash value or pay any policy dividends. The death benefit is usually paid out to the beneficiary tax-free and can be used to pay off debts and other financial obligations. Additionally, Term Superior+ includes a Severe Loss of Independent Existence benefit at no additional cost, along with options to renew, convert, or exchange eligible coverage.

Key features of UV term life insurance

Feature Details
Term product name Term Superior+
Term length options 10, 15, 20, 25, or 30 years
Issue ages
  • T10/T15: 18–65 
  • T20: 18–65
  • T25: 18–60
  • T30: 18–55
Minimum coverage
  • T10/T15: $25,000
  • T20/T25/T30: $10,000

Maximum coverage varies by product and is subject to age, eligibility, and applicable underwriting requirements.

Premiums Fixed and guaranteed
Coverage structures Individual and joint first-to-die
Renewability Automatically renews every 10 years after the initial term; coverage can continue until death
Convertibility Full or partial conversion up to the contract anniversary nearest age 70
Term exchange T10, T15, T20, and T25 can be exchanged once for a longer initial term during the first five anniversaries
Underwriting
  • Fully underwritten (regular underwriting)
  • Simplified Issue (Express): available for eligible Term Superior+ applications of $150,000 or less
  • Simplified Issue(Immediate): available for eligible applications over $150,000, depending on age, health, and coverage amount
Built-in benefit Severe Loss of Independent Existence Benefit
Optional riders Child Life, Waiver of Premium, AD&D, Accidental Fracture, Credit Insurance and others

Who is eligible for UV term life insurance in Canada?

UV Term Superior+ Life Insurance is available to Canadian residents who meet the insurer’s age, residency, and underwriting requirements. Eligibility depends on the selected policy term, coverage amount, and the applicant’s ability to satisfy the insurer’s underwriting requirements.

While UV Term Superior+ uses traditional underwriting, requirements vary by policyholder. Lower coverage amounts may qualify through UV’s Express or Immediate underwriting processes, while larger amounts may require more comprehensive evidence.

Regular underwriting applies at the following coverage amounts:

  • Ages 18 to 45: $500,000 or more
  • Ages 46 to 55: $350,001 or more
  • Ages 56 to 65: $250,001 or more

UV also offers simplified issue underwriting for eligible applicants who fall within certain coverage limits:

  • Simplified Issue Express: Available from $10,000 to $150,000, with a $25,000 minimum for Term 10 and Term 15
  • Simplified Issue Immediate: Available from $150,001 to $499,999 for ages 18 to 45, up to $350,000 for ages 46 to 55, and up to $250,000 for ages 56 to 65
Learn more about the cost of life insurance in Canada

Types of UV term life insurance plans 

UV Insurance offers one primary term life insurance product, Term Superior+, which can be customized with five term length options to match different financial goals and coverage needs. Policyholders can select between Term 10 (T10), Term 15 (T15), Term 20 (T20), Term 25 (T25), or Term 30 (T30), based on their needs. 

Premiums are fixed and guaranteed for the entire term of the policy. At the end of the initial term, coverage is automatically renewed every 10 years until death, without submitting additional medical information or underwriting.

In addition, Term Superior+ can be structured in several ways depending on the applicant’s insurance needs. Applicants can choose from the following:

  • Individual insurance
  • Joint first-to-die insurance
  • Rider on whole life insurance coverage
  • Rider on term life insurance coverage of a different duration
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What is covered under UV Term Superior+ life insurance?

UV Term Superior+ provides a tax-free lump-sum death benefit to your beneficiaries if the insured dies while your policy is in force. Beyond this core role of financial protection, the policy offers several valuable features that make it more flexible than many traditional term life insurance products.

Here are the primary benefits included with UV Term Superior+ policies:

Flexible coverage options

UV offers five term lengths for Superior+ policies, as follows:

  • Term 10
  • Term 15
  • Term 20
  • Term 25
  • Term 30

These term lengths allow most policyholders to align their coverage with financial obligations, such as mortgages, children’s dependency, business loans, or to replace income.

Guaranteed renewability

At the end of the original term, Term Superior+ automatically renews for successive 10-year periods until the death of the insured. While many insurers have an age limit for renewal, UV allows applicants to keep renewing every ten years until the insured passes away. Additionally, the premiums are guaranteed, ensuring they are level for the term selected. However, renewal premiums are calculated based on factors such as attained age, health status, and other underwriting factors.

Guaranteed conversion

UV Term Superior+ allows eligible policyholders to convert all or part of their term insurance into permanent life insurance without providing a new declaration of insurability. Conversion is available up to the contract anniversary nearest the applicant’s 70th birthday. This is helpful if the policyholder’s health changes later on, allowing them to get permanent coverage without having to apply for new coverage.

Term exchange privilege

Term 10, Term 15, Term 20, and Term 25 policyholders have the option to exchange their existing term coverage for a longer term without providing new evidence of insurability. The policy can be exchanged once for a term with a longer initial premium payment period, allowing the insured to continue coverage if their financial obligations are ongoing or they need extended coverage.

However, the exchange must occur by the fifth contract anniversary from the effective date. Additionally, policyholders can choose between a complete or partial exchange of their policy, offering a greater level of customization. 

Built-in Severe Loss of Independent Existence Benefit

One of the key features of UV Term Superior+ is the Benefit for Severe Loss of Independent Existence, which is included at no additional cost with each policy. Eligible policyholders can receive 50% of their insurance amount, up to $100,000, if they meet the policy’s definition of severe loss of independent existence before the contract anniversary date closest to the applicant’s 60th birthday. 

UV defines severe loss of independent existence as a total and permanent inability to perform four or six activities of daily living without substantial assistance from another person.

Pros and cons of UV term life insurance

Pros:
Five term options ranging from 10 to 30 years
Simplified issue options available for eligible applicants
Automatic renewal every 10 years without a new declaration of insurability
Severe Loss of Independent Existence benefit included at no additional cost
Cons:
Longest initial term available is 30 years
Term 25 and Term 30 have lower maximum issue ages of 60 and 55, respectively
Term exchange is only available during the first five policy anniversaries
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How much does UV Term Superior+ term life insurance cost?

The cost of UV term life insurance ranges between $11.25 and $80.37 for the profiles shown below. Your premiums depend on the coverage amount and personal factors, such as gender, age, smoking status, and health. 

Here is a sample monthly term life insurance rate for $100,000 in coverage for a 10-year term:

Age (in years) Male (non-smoker) Female (non-smoker)
20 $13.50/month $11.25/month
30 $13.95/month $11.70/month
40 $14.85/month $12.60/month
50 $25.38/month $21.87/month
60 $80.37/month $60.39/month

What riders are available with UV term life insurance?

UV term life insurance can be customized with multiple optional riders, including the Child Rider, Waiver of Premium, Accidental Fracture, and others. These add-ons provide additional protection and benefits for individuals and families, offering well-rounded coverage.

Here is an overview of the riders available with the UV Term Life Insurance policy:

Rider Benefits
Credit Insurance Rider
  • Provides monthly benefits if the insured becomes totally disabled
  • Benefit ranges from $300 to $3,500 per month, subject to policy limits
Child Rider (Life Insurance)
  • Provides $20,000 of term life insurance per child
  • Convertible at age 25 for up to $100,000 of coverage
  • Each child receives their own coverage
Term Superior+ Rider
  • Helps layer additional temporary coverage
  • Can be added to a whole life policy or a term life policy with a different duration
Waiver of Premium (Total Disability)
  • Waives eligible premiums while the insured, owner, or payer is totally disabled
Waiver of Premium (Loss of Employment)
  • Waives premiums for up to 12 months per five-year period after an eligible involuntary job loss
Waiver of Premium (Total Disability or Death)
  • Waives premiums while the owner or payer is totally disabled
  • Waives premiums until the end of the contract if the owner or payer dies
  • Includes a six-month waiting period for disability
Accidental Fracture
  • Pays a percentage of the coverage amount after a covered accidental fracture
Accidental Death and Dismemberment
  • Pays an additional benefit for covered accidental death or dismemberment
  • Benefit is doubled if the accident occurs on public transportation
Preapproved Critical Illness Insurance
  • Pays $1,000 per month after a covered diagnosis of cancer, heart attack, or stroke
  • Benefits can continue for up to 24 months
  • Available to eligible applicants approved at standard or preferred rates under regular underwriting

Can you exchange your UV term life insurance for a longer term?

Yes, UV Assurance provides a one-time term exchange option for Term 10, Term 15, Term 20, and Term 25 policies, subject to the following conditions:

  • New term must be longer than the initial term
  • Should occur between the first and fifth contract anniversary

The exchange can apply to all or part of the existing coverage and does not require a new declaration or proof of insurability.

Can you convert UV Term Superior+ to permanent life insurance?

Yes. UV Term Superior+ policyholders can convert all or part of their term coverage without providing a new declaration of insurability. This privilege is available until the contract anniversary nearest the insured’s 70th birthday.

This is particularly helpful for applicants at older ages or with deteriorating health, since they might not get permanent coverage through traditional underwriting criteria.

How does UV Insurance compare to other insurance providers?

UV Term Superior+ stands out primarily for the flexibility built into its term life insurance policy. Applicants can choose from five term lengths from 10 to 30 years, along with simplified issue options for eligible applicants and regular underwriting for higher coverage amounts. The policy’s combination of automatic renewal and term-exchange option offers a greater level of customization.

Another notable feature is the built-in Severe Loss of Independent Existence benefit, which offers 50% of the insurance amount, up to $100,000, if the insured meets the policy’s benefit requirements regarding disability. This rider is provided at no additional cost, making it a strong choice for families seeking comprehensive coverage in Canada.

Read our guide to the best term life insurance companies in Canada to compare leading insurers side by side.

Check out more facts about Canada’s biggest life insurance companies

Our advisor’s take on UV term life insurance 

At PolicyAdvisor, we recently helped a 34-year-old homeowner secure UV Term Superior+ life insurance to protect the family’s finances while the homeowner paid off a car loan and raised young children. They were looking for affordable long-term coverage and qualified for UV’s Simplified Issue Immediate underwriting, allowing them to apply without medical exams or fluid testing.

Client profile

  • Age: 34
  • Family: Married with two young children
  • Primary concern: Mortgage protection and income replacement
  • Coverage goal: $450,000 in Term Superior+ life insurance

Why we recommended UV Term Superior+ 

  • Simplified Issue: Immediate underwriting, allowing the applicant to qualify for $450,000 in coverage without medical exams or fluid testing
  • 20-year term that closely aligns with the applicant’s remaining mortgage and the children’s expected years of financial dependency 
  • Term exchange privilege, offering the option to select longer terms within the first five contract anniversaries
  • Conversion privilege, allowing all or part of the term coverage to be converted before the applicable age limit
  • Built-in Severe Loss of Independent Existence benefit, providing additional financial protection at no extra cost 

How to purchase UV life insurance in Canada

PolicyAdvisor’s licensed advisors can help you compare terms offered by UV Term Superior+ based on your age, budget, health, coverage needs, and financial goals.

Whether you are looking to protect your family or secure affordable coverage for a specific period, our advisors at PolicyAdvisor can help you choose the right term length, coverage amount, and optional riders to fit your financial needs.

Need help?

Call us at 1-888-601-9980 or book some time with our licensed experts.

Frequently Asked Questions

What term lengths does UV Term Superior+ offer?

UV Term Superior+ offers 10-, 15-, 20-, 25-, and 30-year terms. Term 10, Term 15, and Term 20 are available from ages 18 to 65, Term 25 from ages 18 to 60, and Term 30 from ages 18 to 55.

What is the minimum coverage amount for UV term life insurance?

Term 10 and Term 15 start at $25,000 in coverage, while Term 20, Term 25, and Term 30 are available from $10,000.

How long does a UV life insurance application take to get approved?

Approval times for UV life insurance depend on the type of policy. Simplified issue policies can be approved instantly, while fully underwritten policies may take 2 to 6 weeks due to the medical underwriting process.

Can I switch my UV term life policy to a longer term?

Yes, Term 10, 15, 20, and 25 policies can be exchanged once for a longer eligible term during the first five contract anniversaries. Policyholders can extend all or part of their coverage for a desired term.

Can I convert UV term life insurance to permanent coverage?

Yes, UV Term Superior+ can be fully or partially converted to eligible permanent life insurance without providing new evidence of insurability. Conversion is available up to the policy anniversary nearest the 70th birthday of the policyholder.

Are UV Express and Immediate separate life insurance policies?

No, Express and Immediate are underwriting pathways within UV’s Term Superior+. The route depends on factors such as the amount of coverage requested, age, and eligibility.

Can I qualify for UV term life insurance without regular underwriting?

Eligible applicants may qualify through Simplified Issue Express or Immediate, depending on their coverage amount, age, and other factors.

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Wawanesa Term Life Insurance Review (2026)

Wawanesa Lifetime Term Insurance is a flexible term life insurance policy with guaranteed premiums during your selected term. It has coverage ranging from $10,000 to $20 million, and the option to convert eligible policies to permanent life insurance without new medical evidence before age 71. The cost of Wawanesa term life insurance starts at $8.28/month for a healthy female non-smoker seeking $100,000 in coverage for a 10-year term and can go up to $133.29/month, depending on the age, gender, and health condition of the applicant. 

Quick review

  • PolicyAdvisor ratings: 4/5
  • Best for: Those who want flexible coverage options up to age 100
  • Skip if: You need coverage for multiple lives under one policy
Term life insurance can be affordable!

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About Wawanesa Life Insurance

Founded in 1961, The Wawanesa Life Insurance Company is the life insurance subsidiary of The Wawanesa Mutual Insurance Company, one of Canada’s oldest mutual insurers, established in 1896. Today, Wawanesa Life offers individual life insurance, group benefits, and investment solutions across Canada through a network of independent insurance brokers. Its life insurance portfolio includes both term and permanent life insurance, with a strong focus on flexible coverage options, guaranteed protection, and customizable riders.

Wawanesa Insurance’s financial strength

AM Best Rating A
Insurance revenue $4.1 billion
LICAT ratio 165%
Total assets $12.5 billion

Disclaimer: Figures and ratings are based on the latest available information and may change over time

What is Wawanesa term life insurance?

Wawanesa’s term life insurance product is called Lifetime Term Insurance. This is a renewable insurance policy that provides guaranteed death benefit protection for a selected coverage period. If the insured passes away while the policy is in force, beneficiaries receive a tax-free lump-sum payment that can be used to replace lost income, pay off debts, cover mortgage payments, or meet other financial obligations.

Unlike many standard term policies, Wawanesa offers seven term options: Term 10, 15, 20, 25, 30, Term to Age 80, and Term to Age 100. The term insurance plans are guaranteed renewable and can be converted to permanent life insurance (T100 is not convertible) before age 71 without providing new medical evidence. With Wawanesa term life insurance, you have the option to choose coverage that ranges from $10,000 to $20 million (coverage approval is subject to underwriting), making the product suitable for both personal and business insurance needs. All premiums are guaranteed, and policies become fully paid up at age 100 while lifetime coverage continues.

Key features of Wawanesa term life insurance:

Available terms Term 10, 15, 20, 25, 30, Term to Age 80, Term to Age 100
Policy issue age (min & max)
  • T10: 18-75 years
  • T15: 18-70 years
  • T20: 18-65 years
  • T25: 18-60 years
  • T30: 18-55 years
  • Term-80: 18-60 years
  • Term-100: 18-80 years
Coverage range $10,000 – $20,000,000

Coverage amount is subject to applicable underwriting requirements.

Renewability
  • T10, T15, T20, T25, and T30 renew every 10 years after the initial term until age 85, followed by a final renewal to age 100
  • Term to Age 80 renews to age 100
Term exchange Can be exchanged for a longer-term plan
Convertibility
  • Conversion available for T10, T15, T20, T25, T30, and T80. This plan can be converted to a permanent plan at any time up to age 71
  • Term to Age 100 is not convertible
Policy fee None
Underwriting classes Tobacco user and non-tobacco user
Premium structure Guaranteed and payable to age 100
Riders
  • Accidental death benefit
  • Child critical illness rider
  • Child protection rider
  • Disability waiver of premium benefit
  • Mortgage protection benefit

Who is eligible for Wawanesa life insurance?

To qualify for Wawanesa term life insurance, applicants must meet the insurer’s age and underwriting requirements. Eligibility includes:

  • You must be a Canadian resident and meet the insurer’s underwriting requirements
  • Your age must fall within the issue age range for your chosen term length:
    • Term 10: 18-75 years
    • Term 15: 18-70 years
    • Term 20: 18-65 years
    • Term 25: 18-60 years
    • Term 30: 18-55 years
    • Term to Age 80: 18-60 years
    • Term to Age 100: 18-80 years
  • You can apply for $10,000 to $20,000,000 in coverage (subject to underwriting and financial justification)
  • You will complete underwriting that may include a health questionnaire, tele-interview, and, for some ages/amounts, medical tests
  • To qualify for non-tobacco rates, you generally must not have used tobacco products during the 12 months immediately before applying. Specific conditions apply to occasional cigar use

Types of Wawanesa term life insurance plans

Wawanesa offers one term life insurance product, Lifetime Term Insurance, with seven term length options: Term 10, 15, 20, 25, 30, Term to Age 80, and Term to Age 100. This allows Canadians to choose a coverage period that aligns with their financial goals and the length of their financial obligations. Shorter terms are ideal for temporary needs such as personal loans or income replacement during peak earning years, while longer-term options protect mortgages, support estate planning, or provide lifelong financial security.

The coverage amount for Wawanesa term Insurance ranges from $10,000 to $20 million, with guaranteed premiums during the selected term. Most plans are guaranteed renewable, and all policies become fully paid-up at age 100, with coverage continuing for life without additional premiums. 

What is covered under Wawanesa term insurance?

Wawanesa term insurance pays a tax-free death benefit to your beneficiaries if you pass away while the policy is in force. Your loved ones can use this payout to replace lost income, pay off a mortgage or other outstanding debts, cover funeral expenses, fund your children’s education, support business continuity, or meet other financial obligations. 

In addition to the death benefit, Wawanesa term life insurance also includes the following:

  • Guaranteed renewability: Term 10, 15, 20, 25, 30, and Term to Age 80 policies can be renewed without new medical underwriting, allowing you to maintain coverage even if your health changes
  • Conversion privilege: Wawanesa term policies can be converted to a permanent life insurance policy before age 71 without providing new medical evidence, helping you secure lifelong coverage if your insurance needs change. Term to Age 100 is not convertible
  • Lifetime coverage on maturity: Once the insured reaches age 100, the policy becomes fully paid-up, and coverage continues for life without any further premium payments

Pros and cons of Wawanesa term life insurance

Pros Cons
Offers one flexible term product with seven plan options: term 10, 15, 20, 25, 30, term to Age 80, and term to Age 100 There are no preferred rates available for applicants with favourable health and lifestyle profiles
High coverage amounts from $10,000 to $20 million, suitable for both personal and business needs Does not offer joint coverage options
Policies become fully paid-up at age 100, with lifetime coverage continuing and no further premiums
Includes useful optional riders such as accidental death, child coverage, disability waiver of premium, and mortgage protection
No additional policy fee, making it an affordable option for budget-conscious individuals

How much does Wawanesa term insurance cost?

The cost of Wawanesa term insurance starts at $8.28/month for a female non-smoker aged 20 years and $9.45/month for a male of the same profile seeking $100,000 in coverage for a 10-year term. The cost, however, increases with age and if there’s a change in health conditions. Overall, some of the factors affecting Wawanesa term insurance include age, gender, smoking status, and health conditions of the applicant. 

Cost of Wawanesa term life insurance (2026):

Age (in years) Male (non-smoker) Female (non-smoker)
20 $9.45/month $8.28/month
30 $9.45/month $8.73/month
40 $10.53/month $9.72/month
50 $18.00/month $15.12/month
60 $44.10/month $33.57/month
70 $133.29/month $92.34/month

*Illustrative term life insurance cost for male and female non-smoker seeking $100,000 in coverage for 10-year term

How much does term life insurance cost?

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$500K

What riders are available with Wawanesa Life Insurance?

The riders available with Wawanesa Life Insurance include the accidental death benefit, child critical illness rider, child protection rider, disability waiver of premium benefit, and mortgage protection benefit. These riders let you customize your policy based on your family’s financial needs.

  • Accidental death benefit: This rider pays an additional death benefit of up to $250,000 if the insured dies as a result of a covered accident within 365 days of the accident. It is available on all eligible term plans and expires on the policy anniversary following the insured’s 70th birthday
  • Child critical illness rider: This rider provides $10,000 or $20,000 in critical illness coverage for all eligible children diagnosed with one of 15 covered childhood critical illnesses, such as cancer, autism, congenital heart disease, or Down syndrome. No medical underwriting is required, although a 12-month pre-existing condition exclusion applies
  • Child protection rider: This rider provides $5,000 to $30,000 of life insurance coverage for eligible children. It also gives each insured child the option to purchase up to five times the rider amount as an individual life insurance policy without medical underwriting, helping them secure lifelong coverage
  • Disability waiver of premium benefit: If you become totally disabled before age 60, this rider waives eligible policy premiums after a 4-month waiting period and refunds premiums paid during that time. This ensures your life insurance coverage remains in force without requiring further premium payments while you are disabled
  • Mortgage protection benefit: This rider helps cover your eligible monthly mortgage payments if you become totally disabled. Coverage is available in $100 increments up to $3,000 per month, with a choice of 2-year or 5-year benefit periods, and benefits are paid directly to your mortgage lender

What is the current age pricing with Wawanesa life insurance?

Wawanesa uses a current age pricing approach to calculate life insurance premiums. This means your premium is based on your actual age on the day you apply, rather than your nearest age, which is the method many insurers use.

With many insurance companies, if you are within six months of your next birthday, your age is rounded up for premium calculations. Wawanesa does not round up your age. Instead, it charges premiums based on your current age, which can result in lower premiums if you apply before your next birthday. This pricing approach can make Wawanesa more cost-effective for applicants who are close to their birthday.

Does Wawanesa term life insurance have a policy fee?

No, Wawanesa term life insurance does not charge a separate policy fee. Unlike some insurers that add an annual or monthly policy fee on top of the base premium, Wawanesa includes all policy and rider fees within the quoted premium. This means the premium you are quoted already reflects the cost of your coverage based on factors such as your age, health, smoking status, coverage amount, and selected term. The lack of a policy fee makes it a good option for those looking for an affordable term life insurance policy.

Does Wawanesa offer joint or multi-life coverage under its term insurance plan?

No, Wawanesa does not offer joint or multi-life coverage with its term insurance plan. It is available only as a single-life policy and does not offer joint first-to-die, joint last-to-die, or combined multi-life term insurance options under a single policy. Couples or business partners who both require coverage must purchase separate individual term life insurance policies. Each policy is underwritten independently, allowing each insured person to choose their own coverage amount, term length, riders, and beneficiaries based on their individual insurance needs.

How does Wawanesa life insurance compare to other providers?

Wawanesa term life insurance is a good choice for those seeking high coverage limits, flexible term options, and affordable pricing. It offers a single term life insurance product with seven term lengths (term 10, 15, 20, 25, 30, term to age 80, and term to age 100), coverage of up to $20 million, guaranteed premiums, guaranteed renewability on eligible plans, and the option to convert to permanent life insurance without additional medical underwriting before age 71. 

To compare Wawanesa with other leading insurers based on pricing, policy features, customer satisfaction, and other features, read our guide to the best term life insurance companies in Canada.

Our advisor’s take on Wawanesa term life insurance

Recently, one of our advisors worked with a 38-year-old non-smoking professional who wanted affordable coverage to protect his family’s finances while paying off a mortgage. He was looking for a policy with competitive pricing, flexible term options, and the ability to convert to permanent coverage later.

Client profile:

  • Age: 38-year-old non-smoking Canadian
  • Coverage need: $1 million to replace family income, pay off the mortgage, and cover future education expenses
  • Primary concern: Affordable premiums, flexible term lengths, guaranteed renewability, and the option to convert to permanent life insurance as his needs evolve

Our comparison: We compared Wawanesa Lifetime term insurance with other leading Canadian insurers based on premium competitiveness, available term lengths, coverage limits, conversion flexibility, and optional riders. Wawanesa stood out for its current age pricing, seven term options, coverage of up to $1 million, and conversion option on eligible plans.

Why we recommended Wawanesa term life insurance:

  • Offers multiple term lengths: Term 10, 15, 20, 25, 30, Term to Age 80, and Term to Age 100
  • Uses current age pricing, calculating premiums based on your actual age rather than using the nearest age
  • Offers a range of optional riders, including accidental death, child protection, child critical illness, mortgage protection, and disability waiver of premium, allowing policyholders to tailor their coverage to their needs

How to buy Wawanesa term life insurance?

To buy Wawanesa term life insurance with PolicyAdvisor, here are the steps you need to follow:

  • Compare personalized quotes: Share a few details about your age, health, lifestyle, and coverage needs to receive customized quotes from Wawanesa and other leading life insurance companies in Canada
  • Speak with a licensed advisor: Our licensed insurance experts will compare Wawanesa with other insurers, explain policy features, and recommend the coverage that best suits your budget and long-term financial goals
  • Complete your application: Apply online with expert guidance from our team. We will help you complete the application, coordinate any medical requirements (if applicable), and manage the underwriting process from start to finish
  • Receive your policy: Once your application is approved, your Wawanesa term life insurance policy is issued, and your coverage begins

Ready to get started? Schedule a call with one of our licensed insurance advisors today and compare Wawanesa term life insurance quotes with other top Canadian insurers!

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Need insurance answers now?

Call 1-888-601-9980 to speak to our licensed advisors right away, or book some time with them below.

Frequently asked questions

Can I convert my Wawanesa term life insurance to permanent life insurance?

Yes, it is possible to convert Wawanesa term life to permanent life insurance. Wawanesa’s term 10, 15, 20, 25, 30, and Term to Age 80 policies can be converted to an eligible Wawanesa permanent life insurance policy before age 71. Term to Age 100 policies are not convertible.

Is Wawanesa term life insurance worth it?

Wawanesa term life insurance is a good option for those looking for flexible coverage with seven term options, coverage of up to $20 million, current age pricing, guaranteed renewability on eligible plans, and conversion to permanent life insurance without additional medical underwriting. It is particularly well suited for individuals and families seeking long-term flexibility at competitive rates.

Does Wawanesa offer Term to Age 100 life insurance?

Yes, in addition to fixed-term options, Wawanesa offers Term to Age 100. This term life insurance plan provides lifetime coverage with level premiums payable until age 100. Once the policy is fully paid up, coverage continues for the rest of your life without additional premiums.

Can I add riders to my Wawanesa term life insurance?

Yes, you can add riders to Wawanesa term life insurance. The rider options available with Wawanesa term life insurance include: accidental death benefit rider, child critical illness rider, child protection rider, disability waiver of premium benefit, and mortgage protection benefit rider.

Does Wawanesa Term Life Insurance charge a policy fee?

No, Wawanesa term life insurance does not charge a separate policy fee. The premium you are quoted already includes the cost of your life insurance coverage based on factors such as your age, health, smoking status, coverage amount, and selected term. If you choose to add optional riders, their cost is simply added to your premium, with no additional standalone policy administration fee.

What underwriting classes does Wawanesa Life Insurance offer?

Wawanesa uses tobacco and non-tobacco underwriting classes to determine your life insurance premium. To qualify for non-tobacco rates, you must not have used cigarettes, cigars, pipes, chewing tobacco, nicotine products, or other tobacco products during the 12 months immediately before your application. Applicants who do not meet these requirements are generally placed in the tobacco rate class, which has higher premiums. An exception may apply to occasional cigar smokers who meet Wawanesa’s specific requirement.

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Humania Term Life Insurance Review (2026)

Humania Assurance offers a wide range of life insurance products designed for Canadians with different health profiles and underwriting needs. The lineup ranges from fully underwritten term insurance through HuGO to simplified and guaranteed issue coverage through its Insurance Without Medical Exam (IWME) policies.

HuGO is Humania’s primary fully underwritten term life insurance solution. It provides between $50,000 and $5 million in coverage, with terms of 10, 15, 20, 25 or 30 years and a fixed term to age 80 or 100. Meanwhile, the IWME policies offer coverage up to $1 million, depending on eligibility. 

The cost of life insurance from Humania ranges between $12.06 and $49.50 for $100,000 in coverage for a 10-year term. The premiums depend on your age, smoking status, health, coverage amount, selected term, and the type of underwriting you qualify for.

Quick review

  • PolicyAdvisor rating: 4/5
  • Best for: Canadians seeking flexible term options or accessible simplified and guaranteed issue life insurance
  • Skip if: You need more than $5 million in fully underwritten life insurance coverage 
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Need insurance answers now?

Call 1-888-601-9980 to speak to our licensed advisors right away, or book some time with them below.

About Humania Assurance

Humania Assurance is a Canadian life and health insurance company founded in 1874, headquartered in Saint-Hyacinthe, Quebec. With over 150 years in service, it is one of the oldest life and health insurers in Canada. They provide insurance coverage to over 200,000 clients and mutual members across the country.

Humania Assurance specializes in life, critical illness, and disability insurance, with a strong focus on streamlined digital underwriting and accessible coverage. The insurer’s life insurance portfolio is notable for catering to different health profiles through the HuGo and IWME products. Backed by more than a century of experience, it remains a leading insurer for individuals, families, professionals, and business owners. 

Humania Assurance’s financial strength (As of 2026)

AM Best Rating A+
Insurance Revenue $200M
LICAT Ratio 185%
Total assets C$678 M

Disclaimer: Figures and ratings are based on the latest available information and may change over time

What is Humania term life insurance?

Humania offers term life insurance through HuGo and its Insurance Without Medical Exam (IWME) products. Depending on the product selected, coverage may be renewable and convertible, providing financial protection for a set term or to a specified age. If the insured person passes away while the policy is in force, Humania pays a tax-free lump-sum death benefit to the named beneficiary, subject to the policy’s terms and conditions.

Similar to most term life insurance policies, Humania HuGo and Insurance Without Medical Exam (IWME) are designed to protect beneficiaries from financial obligations such as mortgages, replacing lost income, or covering business obligations if the policyholder passes away unexpectedly.

Unlike permanent life insurance, Humania term life insurance does not accumulate cash value or pay policy dividends. The death benefit is usually paid out tax-free and can be used to pay off debts and other financial obligations.

Key features of Humania term life insurance

Feature Details
Term product name HuGO, IWME Simplified, IWME Guaranteed
Term length options
  • HuGO: T10, T15, T20, T25, T30, T80, and T100 (Conversion)
  • IWME: T10, T20, T100
Coverage amount HuGO: $50,000–$5 million

IWME Simplified: $30,000–$1 million

IWME Guaranteed: Up to $100,000

Maximum coverage varies by product and is subject to age, eligibility, and applicable underwriting requirements.

Premiums Guaranteed level premiums during the selected term, depending on the product
Renewability
  • HuGO: Renewable to age 80
  • IWME Simplified and Guaranteed: Term 10 and T20 guaranteed renewable to age 80
Convertibility Available on eligible HuGO and IWME coverage, subject to policy conditions
Term changes Eligible HuGO policies may be exchanged for a longer term without new evidence of insurability, subject to policy rules
Underwriting HuGO: Fully underwritten 

IWME Simplified: Simplified Issue (with health questions, no medical exam)

IWME Guaranteed: Guaranteed Issue (few eligibility questions, no medical exam)

Optional riders (HuGO)
  • Accidental Death and Dismemberment (AD&D)
  • Total Disability Waiver of Premium
  • Dependent Child Life Insurance

Who is eligible for Humania term life insurance in Canada?

Humania Term Life Insurance is available to Canadian residents who meet the insurer’s age and underwriting requirements. Eligibility depends on the selected policy term, coverage amount, and your ability to satisfy the insurer’s underwriting criteria.

Here are the primary eligibility criteria for HuGO and IWME:

HUGO:

  • Available to applicants ages 18 to 70, depending on the selected term
  • Since it is fully underwritten, applicants may be required to provide medical or other evidence of insurability based on their application

IWME:

  • Term 10 and Term 20: available from ages 18 to 70
  • Term 100: available from ages 18 to 80
  • Applicants must generally reside in Canada for at least six months per year
  • Coverage limits may apply to certain refugees and work or study permit holders

However, underwriting varies by policy. HuGO uses more comprehensive underwriting and is generally suited for applicants who can qualify based on their health and medical history. Meanwhile, IWME is a great fit for policyholders who cannot qualify for traditional underwriting procedures.

Types of Humania term life insurance plans 

Humania offers three distinct categories of life insurance plans, based on the underwriting requirements. HuGO policies offer traditionally underwritten coverage, while Humania Insurance Without Medical Exam offers Simplified and Guaranteed Issue policies. 

Here’s an overview of the different Humania term life insurance plans:

Humania HuGO 

HuGO is Humania’s fully underwritten term life insurance policy and offers the highest traditional coverage limit among the three options. Applicants can apply for between $50,000 and $5 million in life insurance coverage and select a 10-, 15-, 20-, 25- or 30-year term or fixed coverage to age 80.

Coverage for policyholders is guaranteed renewable to age 80, and eligible policyholders can convert their coverage or exchange it for a longer term without providing new evidence of insurability. Additionally, a term policy can be converted to a Term to 100 policy within the conversion deadline of age 65.

Humania Insurance Without Medical Exam (IWME) Simplified Issue

IWME Simplified is Humania’s no-medical-exam solution for applicants seeking faster and more accessible coverage without going through traditional medical underwriting. Applicants are required to answer eligibility questions without any medical exam. Based on eligibility, the following coverage levels are offered:

  • Bronze: $5,000–$300,000
  • Silver: $5,000–$500,000
  • Gold: $5,000–$1 million

However, it is worth noting that amounts above $500,000 under Gold are limited to eligible clients aged 50 and under. IWME Simplified is available as Term 10, Term 20 or Term 100. Term 10 and Term 20 are available to applicants ages 18–70, while Term 100 extends eligibility to age 80.

Humania Insurance Without Medical Exam (IWME) Guaranteed Issue

Humania IWME Guaranteed is Humania’s Copper tier coverage and is designed for applicants who may have difficulty qualifying for traditionally underwritten policies for medical or other reasons. These policies require no medical exam and feature only a few questions to determine eligibility.

Here’s the range of coverage offered under Humania Insurance Without Medical Exam (IWME) Guaranteed Issue:

  • Term 10, 20, and 100 (Ages 18-70): $5,000 to $100,000
  • Term 100 (71-80): $5,000 to $50,000

However, it is worth noting that there is a 24-month deferred period for sickness-related death. If the insured dies from or in relation to sickness during the first 24 months after the policy takes effect or is reinstated, Humania does not pay the death benefit and only refunds the premium paid, subject to policy terms.

Here’s a quick comparison of all three plans offered by Humania term life insurance:

Feature HuGO IWME Simplified IWME Guaranteed
Underwriting Fully underwritten Simplified issue Guaranteed issue
Medical exam May be required No No
Health questions Detailed/personalized Limited eligibility questions Few eligibility questions
Coverage $50,000–$5M $5,000–$1M, depending on eligibility $5,000–$100,000, depending on age and term
Term options T10, T15, T20, T25, T30, to age 80 T10, T20, T100 T10, T20, T100
Maximum issue age Up to 70, depending on term Up to 80 for T100 Up to 80 for T100
Renewal Guaranteed to age 80 T10/T20 guaranteed to age 80 T10/T20 guaranteed to age 80
Conversion Yes Yes Yes

What is covered under Humania term life insurance?

Humania HuGO and IWME provide a tax-free lump-sum death benefit to your beneficiaries if the insured person dies while the policy is in force. Beyond the death benefit, the policies offer several valuable features that make them more flexible than many traditional term life insurance products.

Here are the primary benefits included with the Humania HuGO and IWME policies:

Flexible coverage options

Humania offers several term lengths across its HuGO and Insurance Without Medical Exam (IWME) products, including:

  • Term 10
  • Term 15
  • Term 20
  • Term 25
  • Term 30
  • Term to age 80
  • Term 100 (through conversion before age 65)

It is worth noting that IWME policies only have Term 10, Term 20, and Term 100. The other term lengths are available for HuGO policies only.

Term exchange privilege

HuGO policyholders have the option to exchange all or part of their existing term coverage for a longer term without providing new evidence of insurability. The exchange can be completed between the first and fifth policy anniversaries, subject to policy conditions.

The new term must be longer than the initial term, and the exchange privilege can generally be exercised once during the first five policy years. It is especially useful for policyholders with evolving financial needs who are seeking extended coverage for longer periods.

Guaranteed conversion

HuGO allows policyholders to convert all or part of their eligible term life insurance into an eligible non-participating whole life insurance policy without providing new evidence of insurability. Policyholders can choose to convert a part of their coverage to permanent, while keeping the rest as a term policy.

The conversion must generally take place before the policy anniversary following the insured’s 65th birthday. However, it is worth noting that the coverage amount cannot exceed the coverage amount in the original policy.

Guaranteed renewability

HuGO term life insurance is guaranteed renewable up to age 80, meaning that policyholders can continue their coverage after the end of the original term without having to undergo new medical underwriting. Humania offers two underwriting classes during renewability, Platinum and Gold. Platinum is intended for applicants who meet more favorable underwriting criteria and can qualify for lower premiums. Meanwhile, Gold accommodates a broader range of health and underwriting profiles, with premiums based on the applicant’s assessed risk profile.

Meanwhile, IWME Guaranteed Term 10 and Term 20 policies can also be renewed up to age 80. Premiums at renewal are calculated based on factors such as the attained age, original risk class, and other relevant underwriting requirements.

Eligibility for associated policies

Applicants approved at standard rates for at least $100,000 of HuGO life insurance without an exclusion or rating can automatically receive an offer for HuGO Critical Illness Insurance and HuGO Debt Insurance policies. However, these are separate policies that policyholders can select at the time of application without any additional underwriting requirements.

HuGO Critical Illness Insurance can provide up to $75,000 and covers 25 specified illnesses, while HuGO Debt Insurance can provide monthly benefits to help cover eligible debts during disability. These are separate policies, not riders, with their own premiums that the policyholder can opt for during purchase of an eligible term life policy.

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Pros and cons of Humania life insurance

Pros:
Three underwriting pathways make coverage accessible to a broad range of applicants
Five conventional HuGO term lengths plus fixed coverage to age 180
IWME Simplified offers no-medical coverage of up to $1 million for eligible applicants
HuGO uses personalized digital underwriting, with many applications eligible for rapid decisions
Cons:
HuGo’s maximum coverage of $5M is lower than competing insurers offering $10M to $20M, and more
IWME Guaranteed Issue has a 24-month deferred period for sickness-related deaths
Guaranteed issue coverage is limited to a maximum of $100,000, with lower limits applying at certain ages
HuGO's optional life insurance rider selection is relatively limited

How much does Humania HuGO term life insurance cost?

The cost of Humania Life term life insurance ranges between $12.06 and $49.50. Your premiums depend on the coverage amount and personal factors, such as gender, age, smoking status, and health. 

Here is a sample term life insurance monthly rate for $100,000 in coverage for a 10-year term:

Age (in years) Male (non-smoker) Female (non-smoker)
20 $12.06/month
30 $12.15/month
40 $12.87/month $12.15/month
50 $19.53/month $16.29/month
60 $49.50/month $36.90/month

What are the Humania term life payment options and lapse protection features?

If a premium for Humania term life insurance is missed, the policy may enter a grace period of 30 days before lapsing, after which reinstatement or resumption may be available, subject to the terms of the policy contract.

However, if the policy lapses because premiums are not paid, Humania generally allows reinstatement within two years of the lapse date, subject to the policy provisions. Policyholders can submit an application and pay all outstanding premiums and interest to restore coverage.

What riders are available with Humania term life insurance?

Humania term life insurance can be customized with three optional riders: Accidental Death and Dismemberment Rider, Total Disability Waiver of Premium Rider, and the Dependent Child Life Insurance Rider. These add-ons provide additional protection and benefits for individuals and families, offering enhanced coverage.

Here’s a quick overview of each rider available with the Humania Term Life Insurance policy:

Rider What it covers Key details
Accidental Death and Dismemberment (AD&D) Rider Pays an additional benefit if the insured dies from an accidental injury or suffers a covered loss 
  • Accidental death must occur within 365 days of the accident
  • Dismemberment benefits vary depending on the covered loss
  • Coverage terminates by the policy anniversary following age 71
Total Disability Waiver of Premium Rider Waives policy premiums if the insured becomes totally disabled due to a qualifying accident or illness
  • Available at issue from ages 18–60
  • 6-month waiting period applies
  • Premiums during the waiting period are waived retroactively once the claim is approved
  • Coverage terminates by the policy anniversary following age 65
Dependent Child Life Insurance Rider Provides a life insurance benefit if an eligible dependent child dies while coverage is in force.
  • Maximum combined Humania child life benefit of $25,000 per child
  • Eligible children generally include those under 21, or ages 21–25 if full-time students
  • Coverage may be converted to eligible whole life insurance without proof of insurability
20-year premium refund rider (IWME)
Refunds a portion of eligible premiums after 20 consecutive years without a benefit payment.
  • Refunds 75% of premiums paid during the 20-year period
  • A new 20-year claim-free period begins after the premium refund is paid
  • The rider ends if it is cancelled, the rider premium is not paid within the grace period, or a benefit is paid when fewer than 20 years remain

Can you convert Humania life insurance to permanent coverage?

Yes, eligible Humania HuGO and IWME policies can be converted to an eligible permanent life insurance policy without new evidence of insurability. For HuGO, Term 10, 15, 20, 25, 30, and term to age 80 coverage includes a conversion privilege up to age 65. Additionally, policyholders can upgrade to Term to 100 coverage within the conversion period as well.

For IWME Guaranteed Term 10 or Term 20, coverage can similarly be converted before age 65 to Term 100 without new evidence of insurability. However, the maximum conversion amount is $50,000.

How does Humania life insurance compare to other insurance providers?

Humania stands out primarily because of the breadth of its underwriting options rather than exceptionally high maximum coverage. HuGO offers applicants access to fully underwritten term insurance with multiple renewal term lengths, guaranteed renewability, conversion, and a term exchange option. These features make the policy flexible and suitable for a wide range of applicants.

Meanwhile,  the Insurance Without Medical Exam (IWME) simplified policies can provide up to $1 million in no-medical life insurance for eligible applicants age 50 and under, making it a strong option for individuals who are unable to seek traditionally underwritten policies. Paired with different term options and guaranteed conversion, Humania term life insurance policies are well-suited for homeowners, growing families, and businessmen seeking affordable and comprehensive term life insurance.

Read our guide to the best term life insurance companies in Canada to compare leading insurers side by side.

Our advisor’s take on Humania term life insurance

At PolicyAdvisor, we recently helped a 32-year-old homeowner secure Humania HuGO Life Insurance to secure their family’s finances while paying off a mortgage and raising young children. They were seeking affordable term coverage with the flexibility to extend their protection if their financial obligations lasted longer than expected or changed over the years.

Client profile

  • Age: 32
  • Family: Married with two young children
  • Primary concern: Mortgage protection and income replacement
  • Coverage goal: $1 million in HuGO term life insurance

Why we recommended Humania HuGO Life Insurance: 

  • 25-year level term that aligned with the applicant’s mortgage repayment schedule and long-term financial obligations
  • Term exchange privilege, allowing them to exchange all or part of their coverage for a longer term between the first and fifth policy anniversaries
  • Guaranteed renewability to age 80, providing an option to maintain life insurance protection if coverage is still required after the original term expires
  • Conversion privilege, providing the option to convert eligible term coverage to permanent whole life insurance without evidence of insurability

How to purchase Humania life insurance in Canada

PolicyAdvisor’s licensed life insurance advisors can help you compare different term life policies offered by Humania based on your age, budget, health, coverage needs, and financial goals.

Whether you are looking to protect your family, cover your mortgage, or secure affordable coverage for a specific period, our advisors at PolicyAdvisor can help you choose the right term length, coverage amount, and optional riders to fit your needs.

Need help?
Call us at 1-888-601-9980 or book time with our licensed experts.
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Frequently Asked Questions

What is the maximum coverage available under Humania term life insurance?

Humania HuGO life insurance offers coverage between $50,000 and $5 million. Meanwhile, the IWME Simplified offers up to $300,000 under Bronze, $500,000 under Silver, and $1 million under Gold, subject to eligibility. Gold coverage above $500,000 is available only to eligible applicants age 50 and under. IWME Guaranteed Issue policies offer up to $100,000 to eligible policyholders, depending on age and term.

Does Humania offer no-medical life insurance?

Yes, Humania offers no-medical life insurance through the Insurance Without Medical Exam (IWME) plans, which offer Simplified Issue and Guaranteed Issue policies to eligible applicants.

What term lengths does Humania offer?

Humania HuGO policies offer terms of 10, 15, 20, 25 and 30 years, as well as fixed coverage to age 80. IWME Simplified issue and IWME Guaranteed issue offer Term 10, Term 20 and Term 100.

Can I convert Hugo term life to permanent life insurance?

Yes, eligible policyholders can convert all or part of their coverage to an eligible Humania Assurance permanent life insurance policy without new evidence of insurability till the conversion age of 65, between the first and fifth policy anniversary.

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Manulife Life Insurance Review (2026)

Manulife Family Term Life Insurance is one of Canada’s most comprehensive term life insurance solutions, combining flexible coverage options with valuable policy features designed to adapt as your financial needs evolve. It offers coverage ranging from $100,000 to $25 million, as well as multiple premium payment periods.  Policyholders can also convert eligible term coverage to permanent life insurance without providing new medical evidence.

The cost of a term policy from Manulife ranges between $7.71 and $147.12 for $100,000 in coverage for a 10-year term. The premiums depend on your age, gender, health, smoking status, coverage amount, selected term, underwriting class, and other related factors.

Quick review

  • PolicyAdvisor rating: 4.8/5
  • Best for: Families, homeowners, and business owners seeking flexible term life insurance with high coverage limits, strong conversion options, and wellness benefits
  • Skip if: You want more fixed term length options, such as 15, 25, 30 years
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Need insurance answers now?

Call 1-888-601-9980 to speak to our licensed advisors right away, or book some time with them below.

About Manulife Insurance

Manulife is Canada’s largest life insurance company and one of the country’s most recognized financial services organizations, founded in 1887. Through its Canadian insurance divisions, the insurer offers a wide range of products, including term life, permanent life, critical illness, disability, and travel insurance, as well as group benefits for individuals and businesses.

Manulife Family Term is the company’s flagship fully underwritten term life insurance product. It is designed to provide affordable financial protection while offering extensive flexibility through multiple coverage structures, optional riders, conversion privileges, and policy change options. Backed by more than a century of experience and a strong financial foundation, it remains one of Canada’s leading life insurance providers for individuals, families, professionals, and business owners. 

Manulife Insurance’s financial strength (As of 2026)

AM Best Rating A+
Insurance Revenue $28.9B
LICAT Ratio 136%
Total assets C$1.8 trillion

Disclaimer: Figures and ratings are based on the latest available information and may change over time

What is Manulife Family Term Life Insurance?

Manulife Family Term Life Insurance provides flexible insurance protection through Term 10, Term 20, Term 65, and Term Life coverage options. If the insured passes away while the policy is in force, Manulife pays a tax-free lump-sum death benefit to the named beneficiary, subject to the policy’s terms and conditions.

Manulife Family Term is designed to protect the beneficiaries from financial obligations such as mortgages, replacing lost income, or covering business obligations. Unlike permanent life insurance, Manulife term life insurance policies do not build cash value and focus solely on financial protection for the beneficiaries. The death benefit is usually paid out tax-free and can be used to pay off debts and other financial obligations. The plans also come with Manulife Vitality, a wellness reward program.

Key features of Manulife term life insurance

Feature Details
Term product name Manulife Family Term
Term length options Term 10, Term 20, Term 65, or Term Life
Coverage amount Starts at $100,000, with the maximum subject to underwriting
Premiums Guaranteed level premiums during the selected term and while coverage remains in effect
Coverage structures
  • Single life, 
  • Combined coverage for Term 10, Term 20, and Term 65,
  • joint first-to-die
  •  joint last-to-die 
Renewability Term 10 and Term 20 are guaranteed renewable to age 80, subject to policy terms
Convertibility Convertible to eligible permanent life insurance before the conversion deadline
Coverage option changes Eligible policies may change to other coverage options, subject to policy rules
Underwriting Fully underwritten using Manulife’s Healthstyle classification system, with accelerated underwriting available to eligible applicants
Built-in benefits Compassionate Assistance Program and up to $1,000 in bereavement counselling reimbursement
Optional riders
  • Total Disability Waiver
  • Accidental Death and Dismemberment Benefit
  • Child Protection
  • Guaranteed Insurability
  • Business Value Protector
  • Guaranteed Insurability

Who is eligible for Manulife term life insurance in Canada?

Manulife Family Term Life Insurance is available to Canadian residents who meet the insurer’s age and underwriting requirements. Eligibility depends on the selected policy term, coverage amount, and your ability to satisfy Manulife’s underwriting criteria.

To qualify for Manulife Family Term Life Insurance, applicants generally must:

  • Meet the issue-age limits for the selected option: Term 10 is available from ages 18–70, Term 20 from 18–60, Term 65 from 18–45, and Term Life from 60–85.
  • Complete Manulife’s underwriting process: Applicants are assessed using Manulife’s Healthstyle categories and insurance ratings, which consider health and lifestyle risk factors.
  • Provide health and lifestyle information: Underwriting considers factors such as tobacco use, personal and family medical history, health findings, recreational risks, and occupation.
  • Provide additional evidence of insurability: The insurer may ask applicants for additional documents, such as medical tests or physicians’ reports 
  • Meet financial underwriting requirements: Manulife may request financial information from the applicant for larger coverage amounts

Applicants are assigned a Healthstyle category and insurance rating based on factors such as tobacco use, medical history, family medical history, occupation, and lifestyle. These classifications essentially determine the premium payable for the chosen policy.

Types of Manulife Family Term Life Insurance plans

Manulife offers two versions of its flagship term life insurance product, allowing families to choose the benefits and features they desire. While both plans provide flexible, renewable, and convertible life insurance protection, they differ in the additional benefits available to policyholders.

Here’s an overview of the two plans: 

Manulife Family Term

Family Term is Manulife’s standard fully underwritten term life insurance policy, which offers affordable financial protection with flexible premium options, multiple coverage structures, and extensive customization through a series of optional riders.

Policyholders can choose between Term 10, Term 20, Term 65, or Term Life premium options, depending on how long they need coverage. The policy also includes valuable built-in benefits such as a terminal illness cash advance and up to $1,000 for bereavement counselling. In addition, it offers guaranteed renewability and the option to convert to eligible permanent policies without providing new medical evidence within a set conversion deadline.

Manulife Family Term with Vitality Plus

Family Term with Vitality Plus includes all the protection and flexibility of the standard Manulife Family Term policy, but with a higher coverage limit of $25 million and access to the popular Manulife Vitality Plus wellness program. The plan is designed for Canadians seeking more value from their policies through a comprehensive wellness program.

The Vitality program rewards healthy lifestyle habits by offering annual premium savings, personalized health recommendations, wearable device incentives, and a host of discounts from participating health and retail partners. 

Manulife also offers CoverMe term life insurance, with options such as Term 10, Term 20, and Easy Issue coverage. These plans are designed for a simpler online buying experience, but they generally offer less flexibility and are more expensive than Family Term. For applicants seeking broader coverage and longer term choices, Manulife Family Term is usually the more comprehensive option.

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What is covered under Manulife term life insurance?

Manulife Family Term and Family Term with Vitality Plus provide a tax-free lump-sum death benefit to your beneficiaries if you die while your policy is in force. Beyond this core role of financial protection, the policies offer several valuable features that make them more flexible than many traditional term life insurance products.

Here are the primary benefits and features included with the Manulife Family Term and Family Term with Vitality Plus plans:

Flexible coverage options

Policyholders can choose from several term lengths based on their financial needs:

  • Term-10
  • Term-20
  • Term-65
  • Term-Life

Manulife Family Term and Family Term with Vitality Plus plans can be exchanged for longer terms, subject to policy rules. 

Guaranteed conversion

Both policies allow policyholders to convert all or part of their term life insurance into an eligible permanent Manulife life insurance policy without providing new evidence of insurability. Policyholders will need to request conversion before the conversion expiry date mentioned in their policy terms. 

In addition, both plans offer partial conversions. This allows the insured to convert a percentage of their policy, while the remaining coverage continues as eligible term insurance where available.

Special Joint First-to-Die Benefit

For eligible joint first-to-die policies, if both insured individuals die at the same time, Manulife pays two death benefits. Each benefit is distributed according to the policy’s beneficiary provisions, offering enhanced financial protection.

Survivor’s Benefit

Joint first-to-die policies automatically include temporary term insurance for the surviving insured at no additional cost if they are under age 70. This temporary coverage matches the original death benefit amount and is in force until the earlier of 30 days after the first death or the day before any replacement insurance takes effect following a conversion.

The survivor can then choose to convert this temporary coverage into a new eligible policy without providing evidence of insurability, subject to conversion rules.

Compassionate assistance program

If a policyholder is diagnosed with a terminal illness and death is imminent, they may be eligible to receive an early payment of a portion of the death benefit through Manulife’s Compassionate Assistance Program.

Bereavement counselling assistance

If a death benefit is paid, Manulife reimburses up to $1,000 in eligible bereavement counselling expenses for beneficiaries. This is only available for accredited or certified counsellors, and any receipts must be submitted within 12 months of the insured’s death.

Manulife Vitality

Manulife Vitality is a wellness program that rewards policyholders for healthier lifestyle choices and activities. Members can earn points through eligible health and fitness activities, which may unlock rewards, discounts, and other allied incentives.

What is Manulife Vitality Plus? 

One of the biggest features that distinguishes Manulife from most Canadian life insurers is Manulife Vitality Plus. Members earn Vitality Points by completing eligible health, fitness, and wellness activities. This includes running, completing health assessments, undergoing preventive health screenings, and participating in approved wellness programs.

Beyond savings on premiums, Vitality Plus in the Family Term with Vitality Plus plan also provides access to health and lifestyle rewards through participating partners, such as Apple, Garmin, and Oura.

Manulife Family Term comes bundled with the Vitality Go subscription at no additional cost, while Family Term with Vitality Plus offers Vitality Plus and all allied benefits. Here’s a quick comparison of Manulife Vitality Go and Vitality Plus, as offered with Family Term and Family Term with Vitality, respectively:

Feature Manulife Vitality Plus Manulife Vitality Go
Insurance savings Up to 15% annual premium savings on eligible Vitality Plus policies Not available
Apple Watch Available from $0 Not available
Garmin Free vívosmart 5 or 30% off select devices 30% off select devices
Oura Ring 15% off 10% off
Fitness rewards GoodLife, Orangetheory, Les Mills+ Les Mills+ only
Health services Medcan, ExamOne, NiaHealth, KixCare, pharmacogenetic testing Not available
Lifestyle rewards Higher-value offers from adidas, HelloFresh, Amazon, Expedia, Cronometer, PKG and others More limited offers, including adidas and Expedia

Learn more about Manulife Vitality Plus in our comprehensive breakdown.

Does Manulife Vitality Plus affect your underwriting?

No, participating in the Manulife Vitality Plus program does not affect your underwriting class or status. Your Healthstyle category is determined during underwriting based on factors such as your tobacco use, personal and family medical history, occupation, recreational activities, and overall health profile.

Manulife vitality benefits

Pros and cons of Manulife term life insurance

Pros:
Term 10 and Term 20 are guaranteed renewable to age 80 without providing new medical evidence
Multiple coverage structures, including Single Life, Combined, Joint First-to-Die, and Joint Last-to-Die
Access to the compassionate assistance program and up to $1,000 bereavement counselling assistance
Optional Manulife Vitality Plus program lets eligible members earn premium savings and wellness rewards
Cons:
Family Term is fully underwritten, and applicants may need to complete medical underwriting
Fixed duration options are limited to Term 10 and Term 20
Term 10 policies renew annually after the initial 10-year period, leading to higher premiums

How much does Manulife Family Term Life Insurance cost?

The cost of Manulife term life insurance ranges between $7.71 and $147.12. Your premiums depend on the coverage amount and personal factors, such as gender, age, smoking status, and health. 

Here is a sample monthly term life insurance rate for $100,000 in coverage for a 10-year term:

Age (in years) Male (non-smoker) Female (non-smoker)
20 $9.47 $7.71
30 $9.70 $8.23
40 $11.13 $10.40
50 $18.97 $15.87
60 $48.57 $35.44
70 $147.12 $101.84

What are Manulife Family Term’s payment options and lapse protection features?

Manulife offers several convenient premium payment options, allowing policyholders to choose between:

  • Monthly (pre-authorized debit)
  • Quarterly
  • Semi-annually
  • Annually

As long as premiums are paid when due, the policy remains in force throughout the selected premium period. For Quarterly, Semi-annual, and Annual plans, policyholders will need to mail or deliver premiums by cheque to head office.

If a premium is missed, the policy may enter a grace period of 31 days before lapsing, after which reinstatement or resumption may be available, subject to the terms of the policy contract. During the grace period, the policy remains in force. If a claim becomes payable during this period, any unpaid premium may be deducted from the benefit payable.

However, if the policy lapses because premiums are not paid, Manulife generally allows reinstatement within two years of the lapse date, subject to the policy provisions. Policyholders can submit an application and pay all outstanding premiums and interest to restore coverage.

What riders are available with Manulife Family Term Life Insurance? 

Manulife Family Term Life Insurance can be customized with several optional riders, such as Accidental Death Benefit, Guaranteed Insurability, Business Guaranteed Insurability, and more. These add-ons provide additional protection and benefits for individuals and families, offering enhanced coverage.

Here’s a quick overview of each rider available with the Manulife Family Term Life Insurance policy:

Rider What it provides
Child Protection Rider (CPR)
  • Provides life insurance coverage for eligible children aged 15 days to 18 years
  • Allows the child to purchase up to $250,000 in additional life insurance (including up to $100,000 in critical illness insurance) at age 25 or other specified option dates without medical evidence
Total Disability Waiver (TDW)
  • Waives future policy premiums if the insured becomes totally disabled and meets the rider’s eligibility requirements
  • Helps keep the policy in force without further premium payments during the period of disability
Accidental Death and Dismemberment (AD&D) Rider
  • Pays an additional benefit if the insured dies or suffers a covered dismemberment due to an accident
Guaranteed Insurability Option (GIO) Rider
  • Lets the insured purchase additional life insurance at specified option dates without a new medical exam
Business Value Protector (BVP) Rider
  • Designed for business owners whose insurance needs may increase over time
  • Allows eligible increases in coverage as the value of the business grows, subject to the rider’s terms and conditions

Can you convert Manulife Family Term Life Insurance to permanent insurance?

One of the biggest advantages of a Manulife Family Term policy is the guaranteed conversion privilege, which allows eligible policyholders to convert some or all of their term life insurance to an eligible permanent life insurance policy without providing new medical evidence of insurability.

Even if the policyholder develops a medical condition that might otherwise make it difficult to obtain coverage through traditional underwriting, the privilege allows them to convert their term policies to eligible permanent policies.

Can you increase or decrease your Manulife term life insurance coverage?

Yes, Manulife Family Term allows policyholders to adjust their insurance coverage after the policy is issued, subject to the insurer’s rules and underwriting requirements:

Increasing your coverage: If your insurance needs grow, you can apply to increase your coverage. If approved, the additional coverage is issued as a separate insurance coverage with its own effective date and premium.

Decreasing your coverage: If your insurance needs decrease, you can request to reduce your coverage amount, subject to the rules regarding minimum decreases and minimum amounts of insurance coverage. If combined coverage is decreased, the new amount of insurance must be the same for each policyholder.

Can you exchange Manulife Family Term Life insurance for a longer term?

Manulife allows eligible policyholders to change all or part of their term coverage to a longer-term option without providing new evidence of insurability, provided the request is made within the specified deadline and meets the insurer’s rules.

Here’s an overview of the Manulife Family Term Life term exchange options:

Current coverage Can be exchanged to Exchange deadline
Term-10 Term-20 On or before the 5th anniversary of the Term-10 coverage date
Term-10 or Term-20 Term-65 On or before the 5th anniversary of the original Term-10 or Term-20 coverage date
Term-10, Term-20, or Term-65 Term-Life Any time before the policy’s conversion expiry date

Can you split a joint Manulife Family Term policy?

Yes, Manulife offers a policy-splitting provision for certain joint coverage arrangements. If a qualifying relationship or business partnership ends, eligible joint policies may be divided into separate individual policies without requiring each insured person to purchase new coverage. 

The new policies are issued subject to the conditions in the original contract, making it good for preserving life insurance protection during major life changes such as divorce, separation, or the dissolution of a business partnership.

How does Manulife life insurance compare to other insurance providers?

Manulife Family Term stands out for its flexible coverage structure, comprehensive conversion options, and wellness-focused benefits. Policyholders can choose different terms, with the flexibility to exchange eligible term options and convert their policy to permanent life insurance before the conversion expiry date.

One of Manulife Family Term’s biggest strengths is its built-in policy benefits, including the compassionate assistance program, bereavement counselling assistance, and survivor’s benefit for eligible joint first-to-die policies. Policyholders can further enhance their coverage with a suite of riders, such as the child protection rider, total disability waiver, and guaranteed insurability option. With variable coverage structures, it is well suited for families seeking comprehensive coverage at affordable rates.

Read our guide to the best term life insurance companies in Canada to compare leading insurers side by side.

Our advisor’s take on Manulife term life insurance

At PolicyAdvisor, we recently helped a 36-year-old parent secure Manulife Family Term with Vitality Plus to protect their family’s finances while paying off a mortgage and planning for their children’s future. They were seeking long-term flexibility, access to wellness rewards, and the option to convert to permanent life insurance later without another medical exam.

Client profile

  • Age: 36
  • Family: Married with two young children
  • Primary concern: Mortgage protection and income replacement
  • Coverage goal: $1.5 million in Family Term with Vitality Plus insurance

Why we recommended Manulife Family Term with Vitality Plus:

  • 20-year term coverage that aligned with the client’s remaining mortgage and their children’s expected years of financial dependency
  • Guaranteed conversion privilege, allowing them to convert all or part of their coverage to an eligible permanent Manulife life insurance policy
  • Term exchange option, enabling them to upgrade to a longer-term coverage option within the eligible period
  • Manulife Vitality Plus program, offering the opportunity to earn premium savings and lifestyle rewards by maintaining healthy habits
  • Multiple rider options allowed the policy to be customized with disability protection and children’s insurance

How to purchase Manulife term life insurance in Canada

PolicyAdvisor’s licensed life insurance advisors can help you compare different term life policies offered by Manulife based on your age, budget, health, coverage needs, and financial goals.

Whether you are looking to protect your family, cover your mortgage, or secure affordable coverage for a specific period, our advisors at PolicyAdvisor can help you choose the right term length, coverage amount, and optional riders to fit your needs.

Need help?
Call us at 1-888-601-9980 or book time with our licensed experts.
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Frequently Asked Questions

How much coverage can I get with Manulife Family Term Life Insurance?

Manulife Family Term offers coverage amounts starting at $100,000. Meanwhile, applicants choosing Family Term with Vitality Plus can apply for coverage starting at $250,000, subject to underwriting approval.

Can I convert Manulife Family Term to permanent life insurance?

Yes, eligible policyholders can convert all or part of their Family Term coverage to an eligible Manulife permanent life insurance policy without providing new medical evidence.

Is Manulife Family Term insurance available for couples?

Yes, Manulife offers several coverage structures for couples. Combined coverage is available with Term 10, Term 20, and Term 65, while joint first-to-die and joint last-to-die coverage are available with Term Life policy duration. 

Can I increase my coverage after purchasing the policy?

Yes, you may apply to increase your coverage if your insurance needs change. Coverage increases are subject to Manulife’s underwriting requirements and administrative rules. If approved, the additional amount is issued as a new policy with its own coverage date and premium.

Can I name a minor as beneficiary?

Yes, you can name a minor as a beneficiary as long as you appoint a trustee or an administrator to oversee the proceedings. However, special rules apply to benefits payable to minors, with requirements varying by province.

Does Manulife Family Term have any exclusions?

Yes, Manulife Family Term is subject to exclusions and limitations outlined in the policy contract. For example, a death benefit may not be paid if the insured dies by suicide within the first two years of the policy or following a reinstatement. Manulife may also contest coverage in cases of material misrepresentation or failure to disclose required information, subject to the terms of the policy and applicable law.

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BMO Term Life Insurance Review (2026)

BMO term life insurance provides a tax-free lump-sum death benefit to your beneficiaries if you pass away while your coverage is in effect. It can be suitable for Canadians looking to protect temporary financial obligations such as a mortgage, income replacement, business obligations, or children’s education. The cost of BMO term life insurance ranges from $8.01/month to $150.75/month for a healthy non-smoking male or female applicant seeking $100,000 in coverage for a 10-year term.

Quick review

  • PolicyAdvisor ratings: 5/5
  • Best for: Flexible term conversion options
  • Skip if: You are looking for wellness benefits
Term life insurance can be affordable!

Get the best life insurance quotes in Canada!

About BMO Insurance

BMO Insurance is a member of BMO Financial Group, which was founded in 1817 and is one of Canada’s largest financial institutions. Operating as a separate business unit, BMO Insurance offers life insurance, health insurance, travel insurance, critical illness insurance, and a few investment products. The insurer also offers a nationwide advisor network and digital application options to simplify the buying process.

BMO Insurance’s financial strength

AM Best Rating A
Insurance revenue $1.3 billion
LICAT ratio 134%
Total assets $20.1 billion

What is BMO term life insurance?

BMO term life insurance is a temporary life insurance policy that provides affordable coverage for a predetermined period. If the insured person dies during the policy term, BMO pays a tax-free lump-sum death benefit to the named beneficiaries. BMO offers five coverage terms: Term 10, Term 15, Term 20, Term 25, and Term 30. The coverage amount ranges from $100,000 to $30 million. 

The premiums for BMO term life insurance are guaranteed during the selected term, and the policy is renewable up to the insured’s attained age of 85. To further customize coverage, policyholders can add optional riders such as critical illness benefits, waiver of premium, accidental death benefit, children’s term insurance, and a business guaranteed insurability option.

Key features of the BMO term insurance policy:

Available terms Term 10, 15, 20, 25, 30
Policy issue age (min & max)
  • T10: 18-75 years 
  • T15: 18-70 years
  • T20: 18-65 years
  • T25: 18-60 years
  • T30: 18-55 years
Coverage range $100,000 to $30,000,000
Renewability Yes, up to age 85
Term exchange
  • Term 10 can be exchanged for Term 15, Term 20, Term 25, and Term 30
  • Term 15 can be exchanged for Term 20, Term 25, and Term 30
Convertibility Convertible to an eligible permanent plan that BMO offers without medical evidence and before age 71
Term conversion

with reset

Convert to an eligible permanent plan and a new term rider. The permanent coverage should be at least 50% of the total sum insured. The new term rider must have a term that matches or is longer than the original policy term.
Coverage structures
  • Single life
  • Combined (2 lives) 
  • Joint last-to-die (2 lives)
Premium structure Premiums are guaranteed; coverage is renewable
Riders
  • Critical illness rider
  • Waiver of premium (single life only)
  • Accidental death benefit (available for each joint life insured)
  • Children’s term insurance benefit (available on the youngest joint life insured/parent)
  • Business guaranteed insurability option

Who is eligible for BMO life insurance?

To qualify for BMO Term Life Insurance, applicants must meet the insurer’s age and underwriting requirements. BMO uses Age Nearest when determining issue age. Eligibility includes:

  • Age requirements vary by term length:
    • Term 10: Ages 18-75
    • Term 15: Ages 18-70
    • Term 20: Ages 18-65
    • Term 25: Ages 18-60
    • Term 30: Ages 18-55 
  • Applicants must complete BMO’s underwriting process, where eligibility and premiums are determined based on factors such as health, medical history, smoking status, and lifestyle

Types of BMO term life insurance plans

BMO Term Life Insurance is available in five term lengths: 10, 15, 20, 25, and 30 years, so you can choose a coverage period that aligns with your financial goals and obligations. The premiums are guaranteed for the duration of your selected term, and the policy is renewable if you wish to continue coverage afterward, until age 85.

BMO also provides flexibility if your insurance needs change over time. Eligible Term 10 policies can be exchanged for Term 15, 20, 25, or 30, while Term 15 policies can be exchanged for Term 20, 25, or 30 without purchasing a new policy. Additionally, all BMO term policies can be converted to an eligible permanent life insurance policy before age 71 without providing new medical evidence, helping you maintain lifelong coverage if your needs evolve.

BMO term life insurance

What is covered under BMO term insurance?

The primary benefit of a BMO Term Life Insurance policy is the tax-free death benefit, which is paid to your beneficiaries if you pass away during the policy term. Your loved ones can use this payout to replace lost income, pay off a mortgage or other outstanding debts, cover funeral expenses, fund your children’s education, or meet other financial obligations. In addition to the death benefit, BMO life insurance includes the following:

  • Conversion privilege: Convert your term policy to an eligible permanent life insurance policy before age 71 without providing new evidence of insurability. BMO also offers a Term Conversion with Reset option, allowing you to convert part of your coverage to permanent insurance while keeping the remaining coverage as a new term rider. At least 50% of the total converted sum insured must be allocated to permanent coverage
  • Optional riders: Enhance your policy with add-ons such as living benefit (Critical Illness) riders, waiver of premium, accidental death benefit, children’s term insurance benefit, and a business guaranteed insurability option 
  • Complimentary loss support services: BMO Insurance provides beneficiaries with bereavement support through its partnership with Empathy. This complimentary service helps beneficiaries navigate grief, estate settlement, funeral planning, and other practical tasks following a loss
  • Term exchange: You can exchange all or part of the sum insured of Term 10 policy for a Term 15, 20, 25, or 30 policy, subject to certain limits, during the first five years of coverage. You can also convert your policy to an eligible permanent insurance policy at any time before age 71, without undergoing a medical exam or completing a health questionnaire

Pros and cons of BMO term life insurance

Pros Cons
Choose from 10, 15, 20, 25, or 30-year terms to match different financial needs Term 30 is only available up to age 55, making it less accessible for older applicants
Coverage amounts range from $100,000 to $30 million No decreasing term option
Offers single-life, combined, and joint last-to-die coverage options 
Offers a Business Guaranteed Insurability Option for eligible business insurance needs
Eligible Term 10 and Term 15 policies can be exchanged for longer terms without purchasing a new policy

How much does BMO term insurance cost?

The cost of BMO term life insurance starts at approximately $8/month for a healthy 20-year-old non-smoking female and around $9.45/month for a non-smoking male, with $100,000 of coverage and a 10-year term. Your actual premium will depend on factors such as your age, gender, smoking status, health, coverage amount, and the term length you choose.

Cost of BMO term life insurance (2026)

Age (in years) Male (non-smoker) Female (non-smoker)
20 $9.45/month $8.01/month
30 $9.90/month $8.55/month
40 $11.16/month $10.44/month
50 $18.99/month $15.93/month
60 $48.96/month $36.36/month
70 $150.75/month $104.04/month

*Illustrative term life insurance cost for male and female non-smoker seeking $100,000 in coverage for 10-year term

How much does Term Life Insurance cost?

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$500K

What riders are available with BMO life insurance?

BMO term life insurance offers optional riders that let you customize your policy based on your family, health, or business needs. Some of these riders are listed below:

  • Living benefit (critical illness) rider: Provides critical illness coverage that pays a lump-sum benefit if you are diagnosed with a covered critical illness, helping you manage medical expenses, replace lost income, or cover other recovery-related costs. BMO offers Living Benefit with Term 10 and Term 15 policies, while Living Benefit 10 or 20 riders are available with Term 20, Term 25, and Term 30 policies
  • Waiver of premium rider: If you become totally disabled and meet the rider’s eligibility requirements, the waiver of premium rider allows your policy to remain in force without requiring you to continue paying premiums. This helps ensure your life insurance coverage stays active during periods of financial hardship caused by disability. The rider is available on single-life policies only
  • Accidental death benefit rider: The accidental death benefit rider provides an additional insurance payout if the insured dies as a result of a covered accident. This extra benefit is paid in addition to the policy’s regular death benefit, offering greater financial protection for your beneficiaries. It is available for each insured person under eligible joint-life policies
  • Children’s term insurance benefit: This rider extends life insurance coverage to your eligible children under a single policy. It provides an affordable way to protect your family while giving your children access to life insurance coverage during their younger years. Under joint-life policies, this rider is available on the youngest insured parent
  • Business guaranteed insurability option: Designed for business owners, this rider allows you to increase your life insurance coverage at specified future events without providing new medical evidence, subject to the rider’s terms and conditions. It can be valuable for businesses expecting growth or changes in ownership, helping ensure insurance coverage keeps pace with evolving business needs

What is BMO’s complimentary loss support service?

BMO life insurance includes complimentary loss support services for beneficiaries through Empathy, a bereavement support platform that combines technology with personalized human guidance. This service is available at no additional cost to eligible BMO Insurance policyholders and is designed to help families go through the emotional, administrative, and practical challenges that arise after losing a loved one.

The service provides a range of resources to support beneficiaries during the claims and estate settlement process, including:

  • Personalized care plans: Receive tailored guidance based on your family’s unique circumstances and immediate needs
  • Grief support resources: Access educational materials and emotional support to help cope with the loss of a loved one
  • Funeral planning assistance: Get help organizing funeral arrangements and managing related tasks during a difficult time
  • Estate settlement guidance: Receive assistance with administrative responsibilities such as estate-related paperwork, account notifications, and other post-loss tasks

What is BMO’s term conversion with reset option?

BMO’s term conversion with reset option lets you convert your term life insurance policy into a combination of eligible permanent life insurance (such as whole life or universal life) and a new term rider. This conversion is possible before you reach age 71 and can be done without undergoing another medical exam or providing new evidence of insurability. To use this option, at least 50% of your converted coverage must be allocated to the new permanent life insurance policy. The remaining coverage can be added as a new term rider, with a term length that matches or exceeds your original policy’s term. 

Does BMO offer combined term insurance plans?

Yes, BMO offers a combined term life insurance option that allows two people to be insured under a single policy instead of purchasing separate policies. This can simplify policy management by combining coverage under one contract while potentially reducing administrative costs compared to maintaining two individual policies. Unlike joint last-to-die coverage, which pays the death benefit after the last surviving insured person dies, combined coverage pays a death benefit on the death of each insured person.

What is BMO’s terminal illness advance benefit?

BMO Insurance provides a terminal illness advance benefit through its compassionate and financial hardship programs. This allows policyholders to access part of their life insurance death benefit while they are living. The benefit is available to qualifying policyholders diagnosed with a terminal illness and a limited life expectancy, typically five years or less, and may be particularly helpful for those facing financial hardship or significant medical-related expenses.

Through this, policyholders can access up to 50% of their policy’s death benefit, up to a maximum of $250,000. Depending on the program, the advance may be paid as a lump sum or in annual installments over five years.

How does BMO life insurance compare to other providers?

BMO Term Life Insurance is a strong choice for those looking for flexible, long-term protection with high coverage limits. It offers five term lengths (10, 15, 20, 25, and 30 years), coverage of up to $30 million, guaranteed premiums, renewable coverage, and the option to convert to eligible permanent life insurance without additional medical underwriting. 

While other insurers may differentiate themselves through wellness programs or other policy features, BMO offers a well-rounded combination of flexibility, conversion options, optional riders, and family-focused support services. To compare BMO with other leading insurers based on pricing, features, customer service, and policy options, read our guide on the best term life insurance companies in Canada.

Our advisor’s take on BMO term life insurance

At PolicyAdvisor, we work with different client profiles on a daily basis. Recently, one of our advisors worked with a 35-year-old business owner who wanted affordable life insurance to protect both his family and growing business. He needed flexible coverage that could adapt over time without requiring another medical exam if his insurance needs changed.

Client profile:

  • Age: 35-year-old non-smoking Canadian
  • Coverage need: $1.5 million to cover a mortgage, replace family income, and protect business liabilities
  • Primary concern: Flexible term life insurance with high coverage limits, strong conversion options, and the ability to adjust coverage as his financial responsibilities evolved

Our comparison: We compared BMO Term Life Insurance with other leading Canadian insurers based on premium competitiveness, term options, conversion flexibility, optional riders, and value-added benefits. For this client, BMO stood out because its five term lengths offered flexibility around his family’s changing financial needs, while the Term Conversion with Reset feature provided a way to add permanent coverage later without additional medical underwriting.

Why we recommended BMO term life insurance:

  • Offers five flexible term lengths (10, 15, 20, 25, and 30 years) to suit different life stages and financial goals
  • Provides a comprehensive selection of optional riders, including critical illness, waiver of premium, accidental death, children’s insurance, and business guaranteed insurability
  • Includes complimentary loss support services through Empathy, helping beneficiaries navigate bereavement and estate-related responsibilities during a difficult time

How to buy BMO term life insurance?

To buy BMO term life insurance with PolicyAdvisor, you will need to follow a few simple steps such as those listed below:

  • Compare personalized quotes: Share a few details about your age, health, lifestyle, and coverage needs to receive customized quotes from BMO and other top life insurance companies in Canada
  • Speak with a licensed advisor: Our advisors will get in touch with you and explain your options, compare policy features, and recommend the most suitable coverage based on your budget and financial goals
  • Complete your application: Apply online with guidance from our team. We will help you with paperwork, medical requirements (if any), and any other things that might be required
  • Receive your policy: Once approved, your BMO term life insurance policy is issued, and your coverage begins

So, schedule a call with our licensed insurance expert now and get a BMO term life insurance quote in a few simple steps!

Need additional insurance help?

Give us a call at 1-888-601-9980 or book some time with our licensed experts.

Frequently asked questions

What happens if I outlive my BMO life insurance policy?

If you outlive your term and choose not to renew or convert the policy, the coverage ends, and no benefits are paid out. BMO allows renewal up to age 85 and conversion to permanent life insurance before age 71, providing options to maintain coverage as your needs evolve.

Does BMO offer joint term life insurance for couples?

​Yes, BMO offers joint term life insurance for couples through two distinct policy types: combined life coverage and joint last-to-die coverage. Combined coverage insures two individuals under a single policy, providing a death benefit upon the death of each insured person. After the first death takes place, the policy continues to cover the surviving insured individual. Joint last-to-die coverage, on the other hand, also covers two lives but pays out the death benefit only after both insured individuals have passed away.

Can I convert my BMO life insurance to permanent life insurance?

Yes, BMO allows you to convert your term policy to an eligible permanent life insurance policy before age 71 without providing new medical evidence. It also offers a unique term conversion with reset option that lets you combine permanent coverage with a new term rider.

What optional riders can I add to my BMO term life insurance policy?

The optional riders you can include in your BMO term life insurance policy are living benefit (critical illness), waiver of premium, accidental death benefit, children’s term insurance benefit, and a business guaranteed insurability option.

Does BMO offer a reduced fee if I buy multiple insurance policies?

Yes, BMO offers reduced policy fees when you buy multiple insurance policies. This feature reduces the annual policy fee by $25 on the second and each subsequent eligible policy when multiple qualifying applications are submitted within 60 days of the first application.

What term lengths are available with BMO term life insurance?

BMO offers five term lengths: 10, 15, 20, 25, and 30 years. This allows you to choose a policy that matches your financial commitments, whether you are covering a mortgage, protecting your family, or securing business obligations.

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Assumption Life Insurance Review (2026)

Assumption Life offers several term life insurance options with different coverage and underwriting features. Its lineup includes FlexTerm, Youth Plus, Platinum Protection Term, and the Golden Protection Term plan. It offers coverage from $100,000 to $10,000,000, with terms of 10, 15, 20, 25, 30, or 35 years, and the ability to combine options such as disability income benefit and critical illness riders to tailor protection.

The cost of a term life policy from Assumption Life ranges between $9.36 and $185.31, depending on your age, gender, health, smoking status, coverage amount, selected term, underwriting class, and other factors.

Quick review

  • PolicyAdvisor rating: 4.8/5
  • Best for: Canadians seeking flexible term life insurance with level or decreasing coverage, high coverage limits, and valuable built-in benefits such as the Term Exchange Option and Insurability Benefit
  • Skip if: You need a term longer than 35 years or more than $10 million in coverage
Schedule a call for visitor insurance

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Call 1-888-601-9980 to speak to our licensed advisors right away, or book some time with them below.

About Assumption Life 

Assumption Life is one of Canada’s oldest independent life insurance companies, founded in 1903 and headquartered in Moncton, New Brunswick. The insurer offers life insurance, critical illness insurance, disability insurance, investment solutions, and group benefits solutions to individuals and businesses across Canada.

While it may be smaller than many of Canada’s largest insurers, Assumption Life has built a solid reputation and offers products that balance affordability with flexibility.

Its life insurance portfolio includes permanent life insurance, participating whole life insurance, simplified issue insurance, guaranteed issue insurance, and term life insurance. Within its term insurance lineup, FlexTerm serves as the insurer’s comprehensive underwritten solution.

Assumption Life’s financial strength (As of February 2026)

AM Best Rating A-
Insurance Revenue $212 Million
LICAT Ratio 167%
Total assets $2.6 Billion

What is Assumption Life term life insurance?

Assumption Life’s FlexTerm is an underwritten, renewable, and convertible term life insurance policy that provides financial protection for a specific period while allowing policyholders to customize their coverage and choose optional riders.

Unlike permanent life insurance, Assumption Life term life insurance focuses solely on financial protection for the beneficiaries. The policy does not accumulate cash value or pay policy dividends. The death benefit is usually paid tax-free and can be used to pay off debts and other financial obligations.

Key features of Assumption Life Flexterm term life insurance

Feature FlexTerm
Term product name FlexTerm
Term length options 10, 15, 20, 25, 30 or 35 years
Policy issue age 18–75 (maximum issue age equals 85 minus selected term duration)

  • Term 10: 18 to 75 years
  • Term 15: 18 to 70 years
  • Term 20: 18 to 65 years
  • Term 25: 18 to 60 years
  • Term 30: 18 to 55 years
  • Term 35: 18 to 50 years
Coverage amount $100,000–$10 million
Renewability Guaranteed annual renewal until the policy anniversary nearest age 90 without new medical evidence
Convertibility Convertible to eligible Assumption Life permanent insurance until the policy anniversary nearest age 75
Underwriting Underwritten, with accelerated underwriting available for eligible applicants
Coverage structures Individual and Joint First-to-Die
Premiums Guaranteed level premiums during the selected term
Built-in benefits Extreme Disability Benefit, Insurability Benefit, Term Exchange Option, Transportation Benefit
Optional riders Accidental Death, Child’s Insurance Benefit, Critical Illness, Disability Income, Accidental Fracture Plus, and Waiver of Premium upon Disability

Who is eligible for Assumption Life term life insurance in Canada?

Assumption Life FlexTerm is available to Canadian residents who meet the insurer’s age and underwriting requirements. Eligibility depends on the selected policy term, coverage amount, and your ability to satisfy Assumption Life’s underwriting criteria.

To qualify for the Assumption Life FlexTerm policy, applicants generally must:

  • Be between 18 and 75 years old, depending on the selected policy term
  • Meet the maximum issue age requirement of 85 minus the selected term
  • Apply for a minimum coverage amount of $100,000
  • Meet the eligibility requirements for accelerated underwriting if applying without a medical exam

Eligible ages for different terms:

  • Term 10: 18 to 75 years
  • Term 15: 18 to 70 years
  • Term 20: 18 to 65 years
  • Term 25: 18 to 60 years
  • Term 30: 18 to 55 years
  • Term 35: 18 to 50 years

Types of Assumption Life term life insurance plans

Assumption Life offers four term life insurance solutions that cater to different underwriting needs and health profiles: FlexTerm, Platinum Protection, Golden Protection, and Youth Plus. While all policies provide temporary life insurance protection, they differ significantly in terms of medical underwriting, coverage amounts, and flexibility.

Here’s an overview of the four plans: 

FlexTerm

FlexTerm is Assumption Life’s underwritten term life insurance policy and is suited for applicants seeking high coverage amounts, competitive premiums, and long-term flexibility.

  • Term and coverage type: Choose from 10, 15, 20, 25, 30, or 35-year terms with level or decreasing coverage and guaranteed level premiums during the selected term 
  • Issue ages: Available from ages 18 to 75, depending on the selected term 
  • Coverage amount: Coverage ranges from $100,000 to $10 million 
  • Convertibility: Convertible to an eligible Assumption Life whole life policy until age 75 without new evidence of insurability, subject to policy conditions 
  • Renewability: Renewable up to age 90 
  • Included benefits: Includes the Term Exchange Option, Insurability Benefit, Extreme Disability Benefit, and Transportation Benefit at no additional cost. 

Platinum Protection Term

Platinum Protection Term is a simplified issue policy designed for Canadians who want faster approval with fewer medical requirements. 

  • Term and coverage type: Choose from 10, 20, or 25-year terms, with level or decreasing coverage and level premiums during the selected term 
  • Issue ages: Available from ages 18 to 75, depending on the selected term 
  • Coverage amount: Coverage ranges from $50,000 to $750,000 for ages 18–44, while individuals aged 45 and above can apply for a minimum of $25,000. Maximum coverage amount is $750,000 till age 50 and $500,000 from ages 51–75.
  • Convertibility: Convertible to an eligible Assumption Life whole life policy until age 75 
  • Renewability: Renewable up to age 90
  • Included benefits: Includes the Term Exchange Option, Insurability Benefit, Extreme Disability Benefit, and Transportation Benefit at no additional cost. 

Golden Protection Term

Golden Protection Term is a simplified issue life insurance policy designed for those who have serious health conditions and are unable to qualify for traditional or simplified underwriting.

  • Term and coverage type: Offers a 20-year level term with level premiums during the selected term 
  • Issue ages: Available from ages 18 to 70 
  • Coverage amount: Coverage ranges from $50,000 to $250,000 for ages 18–44 and $25,000 to $250,000 for ages 45–70 
  • Convertibility: Convertible to an eligible Assumption Life whole life policy until age 75 
  • Renewability: Renewable up to age 90 
  • Included benefits: Includes a Transportation Benefit, which can provide up to $2,000 when the policyholder dies more than 200 km from their primary residence

Youth Plus

Youth Plus is a simplified issue life insurance plan designed specifically for children aged 15 days to 17 years and remains in force until age 25. 

  • Term and coverage type: Provides level term life insurance to age 25, with level premiums throughout the coverage period 
  • Issue ages: Available for children aged 15 days to 17 years 
  • Coverage amount: Coverage ranges from $35,000 to $175,000, available in $17,500 increments 
  • Convertibility: At expiry, coverage can be converted without evidence of insurability up to a maximum of $250,000 
  • Included benefits: Includes an Insurability Benefit and a limited critical illness benefit up to a maximum of $25,000 

Feature FlexTerm Platinum Protection Term Golden Protection Term Youth Plus
Issue ages T10: 18–75

T15: 18–70

T20: 18–65

T25: 18–60

T30: 18–55

T35: 18–50

18-75 18-70 15 days-17 years
Underwriting Accelerated or standard Simplified issue Simplified issue Simplified issue
Medical questions Yes Simplified questionnaire No No
Medical exam May be required No No No
Coverage amount $100,000- $10 million $25,000-$750,000 (depending on insured’s age) $50,000-$250,000 (depending on insured’s age) $35,000-$175,000
Renewability Renewable to age 90 Renewable to age 90 Renewable to age 90 No. Coverage ends at age 25
Convertibility Yes Yes (subject to policy terms) Limited Yes, at age 25 without proof of insurability
Key advantage Maximum flexibility and high coverage limits Faster approval process Guaranteed acceptance Insurability benefit and level premiums until age 25

How does Assumption Life FlexTerm underwriting work? 

Assumption Life uses an underwritten application process for FlexTerm to assess an applicant’s health, lifestyle, occupation, and financial information before it determines eligibility and premium rates.

Unlike several larger Canadian insurers that offer multiple preferred underwriting classes, Assumption Life primarily sets premiums based on smoker and non-smoker status. However, the insurer offers an accelerated underwriting option for eligible individuals.

For many healthy applicants, accelerated underwriting can make it easier to get coverage while still providing access to coverage of up to $2 million (ages 18 to 45). While Accelerated underwriting may reduce medical requirements for eligible applicants, the insurer may still request more evidence. 

Here’s a quick overview of the accelerated underwriting limits based on age:

Applicant age Maximum coverage eligible for accelerated underwriting
18–45 Up to $2 million
46–50 Up to $1 million
51–55 Up to $500,000
56–60 Up to $250,000

Note: Approval is subject to underwriting. Assumption Life may still request medical evidence depending on the applicant’s health history or other risk factors.

What are the premium payment and renewal options for Assumption Life FlexTerm?

Assumption Life FlexTerm offers flexible premium payment options. Policyholders can pay premiums through the following methods:

  • Monthly pre-authorized debit (PAD)
  • Annual, semi-annual, or quarterly premium payments

Additionally, the premiums remain level throughout the selected term. At renewal, new guaranteed renewal premiums apply for each annual renewal period until the policy anniversary nearest age 90.

If a premium is missed, the policy may enter a grace period of 30 days before lapsing, after which reinstatement or resumption may be available, subject to the terms of the policy contract.

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What is covered under Assumption Life term life insurance?

Assumption Life FlexTerm is designed to provide a tax-free lump-sum death benefit if the insured dies while the policy is in force. Beyond this core financial protection, the policy offers several features that make it more flexible than many traditional term life insurance products.

Here are the primary benefits and features included with Assumption Life FlexTerm: 

Level or decreasing coverage

Applicants can choose between two coverage structures:

  • Level coverage, where the death benefit remains unchanged throughout the selected term
  • Decreasing coverage, where the death benefit gradually decreases based on a mortgage amortization schedule using an 8% interest rate. This makes it suitable for mortgage or loan protection

Guaranteed renewability

At the end of the initial term, coverage renews automatically without requiring new medical evidence. Renewal premiums are guaranteed, and the policy renews annually until the policy anniversary nearest the applicant’s 90th birthday.

Conversion privilege

Eligible policyholders can convert all or part of their FlexTerm coverage to an eligible Assumption Life whole life insurance policy without providing new evidence of insurability. This privilege remains in force until the policy anniversary nearest the policyholder’s 75th birthday. However, the policy needs to be in effect for at least one year.

Built-in policy benefits

Alongside the renewability and conversion benefits, Assumption Life automatically includes four additional benefits with every FlexTerm policy:

  • Extreme Disability Benefit: This benefit provides an advance of up to 50% of the death benefit if the policyholder has a qualifying extreme disability for six continuous months. The maximum amount offered is $250,000 for policyholders between 18 and 59, and $125,000 for ages 60 to 70.
  • Insurability Benefit: This benefit allows the policyholder to obtain additional coverage without new evidence of insurability, after qualifying events such as marriage, divorce, adoption, childbirth, or obtaining certain university degrees
  • Term Exchange Option: Allows the policyholder to exchange FlexTerm term life for a longer available term without proof of insurability after the first month and before the seventh coverage anniversary
  • Transportation Benefit: The insurer will pay up to $2,000 for transporting the policyholder’s remains to their primary residence if death occurs more than 200 km from home

These benefits are included with the policy at no additional cost and offer an added layer of protection for policyholders.

Assumption life built-in policy benefits

Pros and cons of Assumption Life FlexTerm

Pros:
Choose between level and decreasing term life insurance
Built-in Extreme Disability Benefit included at no additional cost
Insurability Benefit allows eligible coverage increases after major life events without new evidence of insurability
Cons:
Maximum coverage of $10 million is lower than some competing insurers
Premiums change to guaranteed annual renewal rates after the initial term expires
Fewer preferred classes than some larger insurers

How much does Assumption Life term life insurance cost?

The cost of Assumption Life term life insurance ranges between $9.36 and $185.31. Your premiums depend on the coverage amount and personal factors, such as gender, age, smoking status, and health. 

Here is a sample monthly term life insurance rate for $100,000 in coverage for a 10-year term:

Age (in years) Male (non-smoker) Female (non-smoker)
20 $11.70 $9.36
30 $11.79 $9.36
40 $13.50 $12.15
50 $23.04 $18.72
60 $60.48 $43.74
70 $185.31 $123.75

What riders are available with Assumption Life FlexTerm?

Assumption Life FlexTerm can be customized with several optional riders, such as Accidental Death and Accidental Fracture, which can provide additional protection and benefits for individuals and families. However, many riders must be added when the policy is first issued.

Here is a quick overview of each rider available with the Assumption Life FlexTerm policy:

Rider What it covers Key eligibility/limits
Accidental Death Rider Pays an additional benefit if death results from a covered accident within 90 days of the accident
  • Ages 18–55 
Accidental Fracture Plus Covers accidental fractures, accidental death, dismemberment, rehabilitation expenses, and remedial course expenses for insured children
  • Available for insureds and eligible family members
Child’s Insurance Benefit Provides term life insurance for eligible existing and future children
  • $10,000 or $20,000 per child; convertible to permanent insurance
  • Child age between 0 (15 days) and 18 years of age
Critical Illness Rider Pays a lump sum if diagnosed with one of 16 covered critical illnesses and survival requirements are met Coverage from $10,000 to $50,000
Disability Income (Employment) Monthly disability income to replace employment earnings during total disability Up to $3,500 per month, subject to policy limits
Disability Income (Loan) Helps cover eligible loan payments while the insured is totally disabled Up to $3,500 per month, subject to policy limits
Waiver of Premium upon Disability Waives premiums if the insured becomes totally disabled 18 to 55 years of age; four month waiting period
Waiver of Premium upon Death Waives future premiums when the premium payer dies 18 to 55 years of age

Can you convert Assumption Life FlexTerm to permanent life insurance?

Yes, Assumption Life term insurance includes a conversion privilege that allows policyholders to convert some or all of their term life insurance to eligible permanent life insurance policies without submitting new medical evidence.

Essentially, if you are diagnosed with a medical condition during your term, you may still be able to convert your coverage to permanent life insurance before the deadline (even if you would no longer qualify for the new coverage at standard rates or underwriting requirements). This feature can be particularly valuable if your health changes after purchasing your policy.

Can you exchange Assumption Life term life insurance for a longer term?

One of Assumption Life FlexTerm’s most distinctive features is its term exchange option, which allows policyholders to exchange their existing policy for a longer term without providing new medical evidence. For example, if an applicant purchases a 10-year term policy, they may later extend that to longer terms based on their evolving financial needs.

However, the exchange must generally occur within the first seven policy years, the new term must be longer than the original term, and can only be exercised once. The applicant’s age at the time of exchange is used to calculate the new premium, but they are not required to submit additional evidence of insurability.

Can you increase or decrease your Assumption Life FlexTerm coverage?

Yes, Assumption Life FlexTerm offers flexibility even after the policy is issued. Changes are subject to the policy terms and administrative rules:

  • Increase your coverage: FlexTerm includes an Insurability Benefit that allows eligible policyholders to purchase additional life insurance after certain qualifying life events, such as marriage, adoption, or childbirth, without providing new medical evidence. The coverage may be increased before age 60 up to 25% of the insurance amount up to $125,000 if the insured is not disabled
  • Decrease your coverage: You can reduce your coverage amount if your insurance needs change after paying off major financial obligations. Alternatively, you can also choose decreasing term coverage, where the death benefit automatically declines over time, making it ideal for covering declining debts.

How does Assumption Life insurance compare to other insurance providers?

Assumption Life FlexTerm stands out for its combination of flexible coverage options and valuable built-in benefits that many Canadian insurers offer only as optional add-ons. Policyholders can choose from term options of 10, 15, 20, 25, 30, and 35 years, level or decreasing term coverage, with coverage amounts ranging from $100,000 to $10 million. It also offers guaranteed renewability and convertibility to permanent life insurance until ages 90 and 75, respectively.

One of FlexTerm’s biggest advantages is that it includes the Extreme Disability Benefit, Insurability Benefit, Term Exchange Option, and Transportation Benefit at no additional cost. Paired with a wide range of riders and a choice of individual or joint first-to-die coverage, this policy is well suited to homeowners, growing families, and business owners seeking affordable and comprehensive term life insurance.

Read our guide to the best term life insurance companies in Canada to compare leading insurers side by side.

Our advisor’s take on Assumption Life term life insurance

At PolicyAdvisor, we recently helped a 35-year-old homeowner secure Assumption Life FlexTerm coverage to protect their family’s financial future while managing a new mortgage and raising young children. They were seeking affordable coverage with flexibility, without having to worry about qualifying for additional insurance if their health changed.

Client profile

  • Age: 35
  • Family: Married with two young children
  • Primary concern: Mortgage protection and income replacement
  • Coverage goal: $1 million in FlexTerm life insurance

Why we recommended Assumption Life term life insurance:

  • 25-year level term that aligned with the client’s mortgage repayment schedule and long-term financial obligations
  • Insurability Benefit, allowing them to increase coverage after future life events without providing new medical evidence
  • Term Exchange Option, giving them the flexibility to switch to a longer term within the eligible period if their insurance needs change
  • Built-in Extreme Disability Benefit and Transportation Benefit, which provide additional financial protection at no additional cost

How to purchase Assumption Life term life insurance in Canada

PolicyAdvisor’s licensed life insurance advisors can help you compare different term life policies offered by Assumption Life based on your age, budget, health, coverage needs, and financial goals.

Whether you are looking to protect your family, cover your mortgage, or secure affordable coverage for a specific period, our advisors at PolicyAdvisor can help you choose the right term length, coverage amount, and optional riders that fit your needs.

Need help?
Call us at 1-888-601-9980 or book time with our licensed experts.
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Frequently asked questions

Is Assumption Life FlexTerm renewable?

Yes, FlexTerm automatically renews annually without a medical exam after the initial term ends. Renewal premium rates are guaranteed, and coverage can continue until the policy anniversary nearest the insured’s 90th birthday.

Can I convert FlexTerm term life to permanent life insurance?

Yes, eligible policyholders can convert all or part of their coverage to an eligible Assumption Life permanent life insurance policy without a medical exam before the policy anniversary nearest their 75th birthday.

What is the maximum coverage available under FlexTerm?

Assumption Life FlexTerm offers coverage amounts from $100,000 to $10 million, subject to underwriting approval and other factors.

Is Assumption Life FlexTerm available for couples?

Yes, Assumption Life offers joint first-to-die coverage for couples. This option pays the death benefit when the first insured person dies and includes survivor conversion privileges for eligible policies.

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Equitable Life Term Life Insurance Review (2026)

Equitable offers flexible and affordable term life insurance solutions designed to protect your loved ones during your most financially demanding years. Its product lineup includes 10-Year Renewable Convertible (10 YRCT), 20-Year Renewable Convertible (20 YRCT), and Term 30/65 plans, allowing you to choose coverage based on your budget and long-term financial goals. The cost of Equitable Life term insurance ranges from $7.73/month to $146.89/month for a healthy and non-smoking applicant seeking $100,000 in coverage for a 10-year term. 

Quick review

  • PolicyAdvisor ratings: 4/5
  • Best for: Built-in KIND Program benefits 
  • Skip if: You need longer-term coverage with higher maximum issue ages
Term life insurance can be affordable!

Get the best life insurance quotes in Canada!

About Equitable Life

Equitable Life has been serving Canadians since 1920 and is one of Canada’s largest mutual life insurance companies. Operating as a mutual insurer rather than a publicly traded company, it is owned by its participating policyholders rather than shareholders, allowing it to focus on long-term financial stability and delivering value to its clients. Equitable offers a broad range of insurance and wealth management solutions, including term life insurance, whole life insurance, critical illness insurance, group benefits, savings and retirement products.

Equitable Life’s financial strength

AM Best Rating A
Insurance revenue $920 million
LICAT ratio 159%
Total assets $10.2 billion

Disclaimer: Figures and ratings are based on the latest available information and may change over time

What is Equitable term life insurance?

Equitable term life insurance provides temporary coverage available in different options: 10 YRCT, 20 YRCT, and Term 30/65. Coverage amounts start at $50,000 and go up to $10 million per insured life, with higher amounts available through special underwriting. Equitable also offers single life, joint first-to-die, and multi-life policy options, along with optional riders that allow policyholders to customize their coverage as their needs evolve.

The 10 YRCT and 20 YRCT plans feature guaranteed level premiums during the initial term and automatically renew annually until age 85, while the Term 30/65 plan provides guaranteed level premiums until the later of 30 years or age 65. All plans are convertible to eligible permanent life insurance without additional medical underwriting, provided the conversion is completed within the applicable conversion period.

Key features of Equitable Life term insurance policy:

Available terms T10 YRCT, T20 YRCT, Term 30/65
Policy issue age (min & max)
  • T10 YRCT: 18-75 (expires at age 85)
  • T20 YRCT: 18-65 (expires at age 85)
  • Term 30/65: 18-55 (expires at the later of 30 years or age 65)
Coverage range $50,000-$10,000,000
Renewability T10 YRCT and T20 YRCT are renewable, while Term 30/65 are non-renewable 
Term exchange Term 10 can be exchanged for a new Term 20 or Term 30/65, while Term 20 can be exchanged for a new Term 30/65. Joint-life term plans cannot be exchanged for Term 30/65
Convertibility
  • 10 & 20 YRCT: convertible before the policy anniversary nearest age 71 (oldest life for joint plans)
  • Term 30/65: convertible before the policy anniversary nearest age 60
Layering Available to combine multiple term coverages under one single policy
Coverage structures
  • Single life
  • Joint first-to-die (2 lives): only available on 10 & 20 YRCT
  • Multiple lives (up to 5)
KIND Program Includes compassionate advance and bereavement counselling benefits for eligible policyholders and beneficiaries
Riders
  • Additional accidental death benefit
  • Children’s protection rider
  • Disability waiver of premium provision
  • EquiLiving critical illness insurance
  • Guaranteed insurability option

Who is eligible for Equitable Life term life insurance?

To qualify for Equitable Life term life insurance, applicants must meet the age requirements for their chosen plan and satisfy Equitable’s underwriting criteria. The insurer also offers preferred underwriting classes for healthy applicants, which can result in lower premiums.

Term plan Issue age
T10 YRCT 18-75 years
T20 YRCT 18-65 years
Term 30/65 18-55 years

What are Equitable Life’s preferred rates?

Equitable Life offers preferred underwriting rates to term insurance applicants who meet its health and lifestyle criteria. Preferred rates can result in lower premiums than standard rates and are available based on the applicant’s age, coverage amount, and underwriting profile.

For Equitable Life, the minimum coverage required to qualify for preferred underwriting is:

  • Ages 18-50: $2 million or more
  • Ages 51-60: $500,000 or more
  • Age 61 and older: Preferred underwriting is not available

Equitable uses the following preferred underwriting classes:

  • Preferred plus non-smoker: Applicants who have not used cigarettes, cigars, cigarillos, pipe tobacco, chewing tobacco, or cessation products in the past 12 months
  • Non-smoker: Applicants who may have limited cigar or cigarillo use, such as up to one per month. Marijuana use, whether inhaled or ingested, may also qualify for non-smoker rates
  • Preferred smoker: Regular tobacco users who meet health criteria similar to those required for the preferred non-smoker class

Types of Equitable term life insurance plans

Equitable offers three term length options to suit different protection needs: 10-Year Renewable Convertible (10 YRCT), 20-Year Renewable Convertible (20 YRCT), and Term 30/65. Each option provides temporary life insurance coverage with guaranteed level premiums for a specified period and the flexibility to convert to eligible permanent life insurance without additional medical underwriting.

  • T10 YRCT: This option provides guaranteed level premiums for the first 10 years, making it suitable for those seeking affordable short-term coverage. After the initial term, the policy renews annually at guaranteed, increasing rates until age 85. It also includes an exchange option that allows policyholders to switch to a 20-year term between the 1st and 5th coverage anniversary (prior to age 65) without additional medical evidence
  • 20-Year Renewable Convertible (20 YRCT): This option offers guaranteed level premiums for 20 years, making it a good choice for longer financial commitments such as mortgages or raising a family. The policy is available to applicants aged 18-65 and can be converted to an eligible permanent life insurance policy prior to the anniversary nearest the insured’s 71st birthday.
  • Term 30/65: This option provides guaranteed level premiums until the later of 30 years or age 65, offering long-term premium stability during your working years. Unlike the renewable term options, coverage ends after the premium payment period and does not renew
Equitable Life term life insurance

What is covered under Equitable Life term insurance?

The primary coverage of an Equitable Life term life insurance policy is the tax-free death benefit, which is paid out to the beneficiaries in case the insured passes away. The benefit can help your beneficiaries replace lost income, pay off outstanding debts such as mortgages or loans, cover funeral and final expenses, or meet other financial obligations. In addition to the death benefit, here is what Equitable Life term plans also include:

  • KIND benefits: Offer financial and emotional support through compassionate advance payments and bereavement counselling benefits
  • Conversion privilege: Lets you convert your term policy to eligible permanent life insurance without additional medical evidence before the conversion deadline. Partial conversion is also available, allowing you to convert part of the term death benefit to permanent coverage while keeping the remaining amount as term insurance
  • Optional riders: Let you enhance your policy with add-ons such as critical illness, disability waiver of premium, children’s protection, accidental death, and a few other riders

What is the KIND Program from Equitable Life Insurance?

The KIND Program is a value-added benefit included with all eligible Equitable term life insurance policies at no additional cost. It provides financial and emotional support to policyholders and their families during difficult times through compassionate advance payments and bereavement counselling services. While Compassionate Advance is a non-contractual benefit offered at Equitable’s discretion, Bereavement Counselling is a contractual policy benefit. Requests for either benefit must meet Equitable’s eligibility requirements.

The KIND Program includes the following benefits:

  • Compassionate advance: If the insured is diagnosed with a terminal illness and is expected to pass away within 24 months, they may receive an advance payment of up to $100,000 or 50% of the policy’s death benefit (whichever is lower), less any outstanding policy debt
  • Bereavement counselling: Eligible beneficiaries can access reimbursement for professional grief counselling of up to a total of $1,000 following the insured’s death, helping families cope with emotional challenges during the bereavement period

Pros and cons of Equitable Life term life insurance

Pros Cons
Offers three flexible term lengths: 10 YRCT, 20 YRCT, and Term 30/65 to suit different coverage needs Limited term options are available as compared to other competitors
Coverage amounts range from $50,000 to $10 million Preferred underwriting rates are only available up to age 60
All term policies are convertible to eligible permanent life insurance without additional medical underwriting
Includes the KIND program, which offers compassionate advance and bereavement counselling benefits

How much does Equitable Life term insurance cost?

The cost of Equitable Life term insurance starts at $7.73 for a 20-year-old female non-smoker and $9.45 for a 20-year-old male non-smoker, with $100,000 in coverage for a 10-year term. The premium cost will increase with age, changes in health conditions, gender, and if the smoking status changes to a smoker. 

Cost of Equitable Life term life insurance (2026)

Age (in years) Male (non-smoker) Female (non-smoker)
20 $9.45/month $7.73/month
30 $9.74/month $8.19/month
40 $10.89/month $10.17/month
50 $18.98/month $15.74/month
60 $48.49/month $35.38/month
70 $146.89/month $101.76/month

*Illustrative monthly term life insurance cost for male and female non-smokers seeking $100,000 in coverage for a 10-year term

How much does Life Insurance cost?

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$500K

What riders are available with Equitable Life insurance?

Equitable Life lets you enhance your term life insurance policy with riders such as accidental death benefit, children’s protection rider, waiver of premium, EquiLiving critical illness insurance, and guaranteed insurability option.

  • Waiver of premium: This rider waives your policy premiums if you become totally disabled by sickness or accident, allowing your life insurance coverage to remain in force without further premium payments. It is available to applicants aged 18-55 and terminates at age 60 or 65, depending on the selected option
  • Children’s protection rider: This rider provides life insurance coverage for all eligible children under one rider, making it an affordable way to insure your family. Coverage is available from 15 days to age 18 years. The benefit amounts range from $10,000 to $30,000
  • Accidental death benefit rider: This rider pays an additional benefit if the insured dies due to a covered accident, supplementing the policy’s base death benefit. It is available for applicants aged 18-60 (10 YRCT and 20 YRCT) and 18-55 years Term 30/65. The coverage amounts range from $1,000 to $500,000, subject to the policy’s maximum limits
  • EquiLiving critical illness rider: This rider pays a lump-sum benefit if you are diagnosed with one of the covered critical illnesses and satisfy the applicable survival period. Coverage is available for issue ages 18-65, with benefit amounts ranging from $10,000 to $2,000,000, helping cover medical costs, income loss, or other recovery expenses
  • Guaranteed insurability rider: This rider allows you to purchase additional life insurance at specified option dates without providing new medical evidence, helping you increase coverage as your financial responsibilities grow. It is available on eligible single life policies with issue ages 18-38 years, and each option allows you to purchase a new policy with a minimum coverage amount of$25,000, subject to the overall policy and rider limits

What is the EquiLiving critical illness insurance rider?

The EquiLiving Critical Illness Insurance rider is an optional add-on that provides a tax-free lump-sum benefit if you are diagnosed with one of 26 covered critical illnesses. Unlike life insurance, the benefit is paid while you are alive and can be used for any purpose, including medical treatment, household expenses, debt payments, or replacing lost income during recovery.

Key features of the EquiLiving critical illness insurance rider

Feature Details
Coverage amount $10,000 to $2 million (subject to underwriting approval)
Issue ages 10-Year Renewable to Age 75: 18–65

Level to Age 75: 18–64

Level to Age 100: 18–65

20 Pay to Age 75: 18–54

20 Pay for Life: 18–65

Covered conditions 26 covered critical illnesses
Early Detection Benefit Pays the lesser of 15% of the face amount or $50,000 for one of eight covered early-stage conditions
Change privilege Allows you to change to another eligible EquiLiving plan without additional medical underwriting, provided you meet the issue age requirements for the new plan
Coverage changes Full and partial coverage changes are permitted

Does Equitable Life offer conversion benefits?

Yes, Equitable allows you to convert your eligible term life insurance policy into a permanent life insurance policy without providing new medical evidence. This means you can secure lifelong coverage even if your health changes after purchasing your term policy, provided you convert within the policy’s conversion period. 

Eligible 10 YRCT, 20 YRCT, and Term 30/65 policies can be converted to select Equitable permanent life insurance products, including whole life and universal life plans. The conversion must be completed before the policy anniversary nearest the insured’s 71st birthday and while the policy remains in force. Equitable also offers a partial conversion option, allowing you to convert only a portion of your term coverage while keeping the remaining amount as term insurance. This provides greater flexibility if your insurance needs change over time.

Moreover, it is also important to note that since Equitable Life is a mutual company (owned by policyholders, not shareholders), converting a term policy into its participating whole life insurance allows clients to share directly in the company’s dividend pool.

Does Equitable Life offer an exchange option?

Yes, Equitable Life allows policyholders to exchange certain term life insurance policies for longer-term coverage without providing proof of continued health. This can help policyholders extend their protection while avoiding the potentially higher renewal premiums associated with their existing term policy.

A Term 10 policy can be exchanged for a new Term 20 or Term 30/65 policy, while a Term 20 policy can be exchanged for a new Term 30/65 policy. However, joint-life term plans cannot be exchanged for Term 30/65. The exchange option can be useful when your need for temporary life insurance lasts longer than originally expected.

How does Equitable Life term life insurance compare to other providers?

Equitable Life stands out for its simple and flexible term life insurance options, offering 10-year and 20-year renewable convertible plans, and Term 30/65 coverage with guaranteed conversion to eligible permanent life insurance without additional medical evidence. Its policies also include unique value-added features such as the KIND Program, which provides compassionate advance payments and bereavement counselling, along with a wide range of optional riders, including the EquiLiving critical illness rider. You can also read our guide on the best term life insurance companies in Canada to compare the leading providers.

Our advisor’s take on Equitable Life term insurance

Recently, one of our advisors worked with a 38-year-old father who wanted affordable life insurance to protect his family’s finances while keeping the flexibility to convert to permanent coverage later if his long-term needs changed.

Client profile:

  • Age: 38-year-old non-smoking Canadian
  • Coverage need: $1 million to cover a mortgage, replace family income, and provide for two young children
  • Primary concern: Affordable term life insurance with strong conversion options and benefits that could adapt as financial responsibilities evolved
  • Our comparison: We compared Equitable Life with other leading Canadian term life insurance providers based on premium competitiveness, term options, conversion flexibility, optional riders, and policy features. Equitable stood out for its KIND Program, flexible conversion privileges, and comprehensive rider selection that allows policyholders to customize their coverage over time.

Why we recommended Equitable Life term insurance:

  • Offers flexible 10-Year Renewable Convertible, 20-Year Renewable Convertible, and Term 30/65 options to suit different financial goals
  • Includes guaranteed conversion to eligible permanent life insurance without additional medical evidence, along with a partial conversion option for greater flexibility
  • Comes with the KIND Program, which provides compassionate advance payments and bereavement counselling benefits for beneficiaries

How to buy Equitable Life term life insurance?

To buy Equitable Life term insurance with PolicyAdvisor, follow these simple steps:

  • Compare quotes with expert guidance: Our licensed advisors compare Equitable Life quotes alongside Canada’s leading life insurance providers to help you find the best coverage at the most competitive price
  • Get personalized recommendations: We assess your budget, financial goals, and coverage needs to recommend the most suitable Equitable term option, whether it’s 10 YRCT, 20 YRCT, or Term 30/65
  • Complete your application: Our advisors will also guide you through the application process, help you gather the required documents, and assist with any medical underwriting requirements
  • Review and activate your policy: Once your application is approved, we will review your coverage with you, answer any final questions, and ensure your Equitable Life policy is issued smoothly

Ready to get started? Book a free consultation with a PolicyAdvisor expert today and get a personalized Equitable Life insurance quote.

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Call 1-888-601-9980 to speak to our licensed advisors right away, or book some time with them below.

Frequently asked questions

Can I convert my Equitable Life term insurance to permanent life insurance?

Yes, you can convert Equitable Life term policies to select permanent life insurance plans without providing new medical evidence. T10 YRCT and T20 YRCT policies can be converted before the policy anniversary nearest age 71, while Term 30/65 must be converted before the policy anniversary nearest age 60. Equitable also allows partial conversions, giving you the flexibility to convert only a portion of your term coverage while keeping the remainder as term insurance.

Can I include riders in my Equitable Life term insurance policy?

Yes, you can include riders in your Equitable Life term policy. These riders include the waiver-of-premium rider, children’s protection rider, guaranteed insurability option, accidental death benefit, and the EquiLiving critical illness rider, subject to eligibility.

Is Equitable Life a good choice for term life insurance?

Equitable Life is a strong option for Canadians looking for flexible term coverage. Its features like renewable and convertible term plans, KIND Program benefits, a partial conversion option, and a comprehensive selection of optional riders make it a good choice.

Does Equitable Life offer joint term life insurance?

Yes, Equitable Life offers joint first-to-die coverage for eligible term life insurance policies, making it a suitable option for couples who want coverage under a single policy. However, this option is not available with the Term 30/65 plan.

Can I renew my Equitable Life term insurance policy?

Yes, you can renew the Equitable Life term policy. The T10 YRCT and T20 YRCT plans automatically renew annually at guaranteed renewal rates until age 85 without requiring new medical underwriting. The term 30/65 plan is not renewable.

How much term life insurance coverage can I get with Equitable Life?

Equitable Life offers coverage amounts starting at $50,000 and going up to $10 million per insured person. For higher coverage amounts, you may have to go through special underwriting.

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