Legal marijuana and life insurance: How cannabis use affects your application

On October 17, 2018, the Canadian government legalized the use of recreational marijuana. While this changed things in a big way for people who smoked weed, it also had an effect on non-consumers and adjacent industries.

So far, legalization has contributed to the changing street presence of several Canadian brands, adjusted liquor store hours, and made some surprising changes to the insurance industry.

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Weed and life insurance

How do insurance companies treat legal cannabis use?

Medicinal marijuana use has been legal in Canada since 2001 but Canadian insurance companies have only recently started covering its use in their health benefits plans. This is likely in response to the huge increase in medical marijuana prescriptions in recent years. The number of registered clients for medical marijuana has just about doubled from April 2017 to June 2018 (source: government market data). Sun Life added it to their group benefits plans in early 2018, approving its use for pain associated with cancer, multiple sclerosis, rheumatoid arthritis, HIV and a variety of other conditions.

In turn, Manulife announced a partnership with Shoppers Drug Mart to educate consumers about medical marijuana. They also cover the use of the drug sparingly in some benefit plans. Great West Life has announced their intentions to include it in their group benefits plans and the Co-Operators followed suit at the end of October.

With the biggest insurers in the country announcing plans to or offering benefits coverage for marijuana just before or after legalization, it’s clear that the industry has already responded by shifting their perception of the drug, even if it’s happened begrudgingly.

How do life insurance companies classify recreational marijuana use?

But what about recreational use? That’s what’s really changed. How are insurers approaching cannabis use when it’s not medically prescribed?

While there have been some changes in the industry, it’s not widespread. The CLHIA, for instance, is quick to point out that recreational use is still not covered by any benefit plans.

However, one big change has been the classification of marijuana users as non-smokers. Traditionally, those who actually admitted to its once illegal use were classified as smokers. Now, cannabis consumers are considered non-smokers by most insurers, with some limits (they vary by company) to the amount of bud they can enjoy.

How much marijuana can you consume to not be considered a smoker?

Smoking or consuming marijuana (including edibles) up to 3 times in one week still lets you get rated as a non-smoker in the eyes of an insurance provider.

Once you hit the number 4 in a week, most life insurance companies will charge a rating (a classification that leads to a substantial price increase in your insurance premium). If you are a daily marijuana smoker you’ll have a tough time getting approved for traditionally underwritten life insurance.  In such cases, non-medical life insurance providers can be a coverage option, albeit at an even higher premium than fully underwritten policies.

This is still a huge change; it will lead to substantially lower premiums for casual smokers who had been previously classified as a smoker. Monthly life insurance premiums can sometimes double for smokers vs. non-smokers.

Learn more about life insurance for cigarette smokers.

how life insurance companies classify smokers

How other types of insurance are affected by marijuana use.

The Huffington Post reported that many observers expected there to be changes to the auto and home insurance industries when marijuana was legalized; while there are signs of cannabis-related home insurance claims, it does not seem to have affected auto insurance drastically. As more data emerges, changes will undoubtedly come based on cannabis consumption.

High times

It remains to be seen if any other changes are in store for life insurance rates for 420 advocates, but the industry is closely observing statistics on marijuana use. As more and more medical patients use the drug, it will become a more prominent option in drug plans and as more recreational users come out of the shadows, life insurance plans will openly and accurately assess its health benefits and risks.

If you still have questions about how your cannabis usage may affect your life insurance premiums, talk to our licensed advisors. They always have the most up-to-date information and news from Canadian insurance providers to help you make the right choice when applying for a policy.

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Life insurance with a criminal record

Life has a lot of twists and turns—maybe you’ve hit a few bumps in the road. Thankfully, a few wrong turns in your past won’t bar you from life insurance completely. Insurance companies want to know a lot of information about your life, both now and in the past, including information about your criminal record. Some companies will want to know if you’ve been convicted in the last two, five, ten years, or ever before. 

Luckily there are life insurance options for you, whether your record was in the last few years or decades ago. Read on to find out your best life insurance options when you have a criminal record.

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Can I get life insurance if I have a criminal record?

Yes. You can get life insurance if you have a criminal record. However, getting your application approved and by which company will depend on how long ago you were convicted. Some companies will ask about your criminal history in the last two, five, ten years, or ever before. If you are declined for traditional life insurance, there are other options for you as well (more on that below). 

What will they ask me on a life insurance application?

Life insurance companies collect information about your personal and health history to decide the financial risk to insure your life. They will ask about:

  • Your family’s health history
    • History of diseases that caused premature death
    • Information regarding the frequency of cancers, strokes, diabetes, and other conditions
  • Your health history
  • Your lifestyle 
    • About your travel history in the last 2 years and any upcoming travel plans
    • Your driving history (if you’ve been charged with reckless driving, suspended license etc).
    • History of drug, smoking, or alcohol offences (and general drug/alcohol history)
    • If you’ve been found guilty of any crimes or if there are criminal charges pending
    • If you engage in skydiving, racing, parachuting, scuba diving, mountain climbing, backcountry skiing, or any other high-impact/high-risk activity
    • If you’ve flown as a pilot or student pilot

Some insurance companies will ask specifically how long ago you were found guilty and if you are still on parole because of the conviction.  


A question on your application might be posed like this: 

“In the last 10 years, have you been charged with or convicted of or pleaded guilty to any criminal offence or financial services regulatory offence (including securities regulators), or are any criminal charges pending?

If yes, follow-up questions might be:
1. Nature of offence
2. Date charged (month and year)
3. Sentence details (including imprisonment, fine, suspended sentence, conditional discharge, probation):
4. Date of sentence (month and year).”

Get the full scoop on the life insurance application process here.


Can I get life insurance if I’m in jail?

It may be possible to get life insurance if you are in jail, but it is highly unlikely. Most insurance companies will automatically decline you if you’re in jail, awaiting trial, or on probation. In a majority of cases, the insurance company will have wanted at least one year to pass since the conviction, and even then, they might decline you. 

In order to apply for life insurance while in jail, you will need to provide evidence that you have the financial means to pay for coverage and prove that your health is stable. Additionally, you must satisfy all of the requirements necessary for any other applicant seeking life insurance, including providing medical records, a detailed history of drug/alcohol use, and other personal information. Even then, many insurance companies would be hesitant to cover you on a traditional life insurance policy.

Can I get life insurance if I’m on probation?

It’s possible, but not likely to get life insurance if you are on probation. The approval process will depend on several factors including the length of your probation period and the type of crime and severity of that crime. For example, people with felony convictions may have a harder time getting insurance than those with a misdemeanor charge. Your application may be approved but with a higher premium or a shorter term due to the risk associated with your criminal record. In some cases, you may even need to have a third-party guarantor (such as an employer) vouch for your good behavior during your probation period in order for the insurance company to consider you for coverage.

How long do insurance companies consider criminal records?

Many insurance companies that PolicyAdvisor works with will accept your application if you have a criminal record, but it depends on how long ago. Some companies will ask about the last 12 months while some will want to know if you’ve ever been on the wrong side of the law. This doesn’t necessarily mean that they will still approve you, but here is a list of the periods that each company asks about for traditional policies.

Which insurance companies ask about criminal record

This list is based on general application questions and does not mean that these insurance companies will accept your application if you were convicted before the period they asked about. Any mention of a criminal record at any time may mean the insurance company will ask for a criminal record check.  

Will life insurance companies do a criminal record check?

Life insurance companies usually don’t run these criminal background checks themselves. However, if you have a criminal record, they may require that you submit one with your application. This document will give them information about the time of your conviction and the severity (like the type of felony or misdemeanor) in order for them to assess the risk to insure you (this is called the “underwriting process”). For example, if you’ve had many convictions in the past, the life insurance provider sees that as a risk factor—you may live a high-risk lifestyle that may lead to premature death. It sounds judgemental, but the insurance company is looking to protect its bottom line—it is a business after all. 

What kind of life insurance can I get if I have a criminal record?

If you have a criminal record you are considered a “high-risk applicant” and you may have trouble getting traditional life insurance coverage, but you still have options. Here are the different types of life insurance you may be eligible for if you have any kind of criminal history. 

1. Traditional life insurance 

Depending on how long ago your charge was, you may still be eligible for traditional life term life insurance or whole life insurance. The outcome will depend on the underwriting process. With traditional life insurance, the application asks a detailed series of questions to flag any high-risk clients. If the life insurance company sees you as leading a high-risk lifestyle that puts you at risk of premature death, they will likely decline your application. As mentioned above, every company has a different standard of years of criminal history they are concerned about. However, there are other life insurance policies that have a less rigorous application process, known as “no-medical life insurance”.

Types of no medical insurance

2. Simplified issue life insurance 

With simplified issue life insurance, the application questions are, well, simple! They usually don’t require as much detail and can be a little easier to get approved. However, some simplified issue policies may still ask you about your criminal record, but the “years since a criminal conviction” may be longer than those questions on a traditional policy application. There may still be a qualifying question like the length of time or severity of the charge, but it depends on the policy. That being said, simplified issue life insurance can be expensive. Because the life insurance carrier isn’t taking as many precautions during the underwriting process, they simply increase the premium rates to cover any potential risk that comes with insuring you. 

If you have had a criminal conviction, here are your best simplified life insurance options: 

Company Application Question
iA Financial

 

(deferred)
Within the last one (1) year have you been found guilty of a criminal offence (including offences associated with driving under the influence – DUI) or of a criminal offence awaiting trial? 
UV Financial (simplified)

In the last three (3) years, have you been convicted of a criminal offence or a criminal act (including impaired driving), or have charges of a criminal offence or criminal act (including impaired driving) been laid against you?

Humania (no-medical)
In the last five (5) years, were you incarcerated for more than 48 hours
CPP insurance (simplified)

Within the last ten (10) years, have you been convicted, incarcerated, on probation or parole, or are you awaiting sentencing for a criminal offence, or within the last 2 years have you been charged with driving under the influence or impaired driving?

3. Guaranteed issue life insurance 

You know those, “don’t ask, don’t tell” kind of policies? Guaranteed issue is kind of like that. With guaranteed issue life insurance, you are asked only basic questions like your age and residency status and there are no medical exams. Some companies, like CPP, will still ask the question on their guaranteed acceptance applications, but they are concerned about recent convictions—if it’s in the past, it’s in the past.

You are most likely to be approved for guaranteed issue life insurance if you have a criminal record, but it will cost you. Again, because there is minimal underwriting, the insurance company charges higher for these kinds of policies to protect themselves from financial loss.  

Company Application Question
CPP (guaranteed)

Within the last five (5) years, have you been convicted, incarcerated, on probation or parole, or are you awaiting sentencing for a criminal offense, or within the last 2 years have you been charged with driving under the influence or impaired driving?

Edge Benefits No specified questions about criminal offenses.

What's the difference between simplified life insurance and guaranteed life insurance?

Will my criminal record affect the cost of my life insurance?

Yes, having a criminal record will usually affect your life insurance rates. The cost of life insurance will fluctuate based on your health and lifestyle. With traditional life insurance, the company may put a rating, meaning a scaled price increase, depending on how long ago your charge was and the severity of it. If you’re declined by traditional life insurance, you can apply for simplified or guaranteed issue life insurance, but the base costs of these policies are higher than traditional ones. 

How to apply for life insurance if you’ve had a criminal conviction 

If you have a conviction on your record, it’s always best to speak to one of our licensed life insurance experts on the PolicyAdvisor team. When you book a call with one of our team members, we can take a look at your recorded criminal history without judgment and find the best possible solution for you and your family. We understand that everyone just wants to look out for their family’s future, and we’re here to help you do that, no matter what!

Frequently Asked Questions

Can I get life insurance if my charges were dropped? 

If your charges were dropped, you should be able to get life insurance. The life insurance company may still want to know more information about the charge and the circumstances surrounding the case. However, you only have to declare if you were actually convicted on an application.

Do vehicle-related convictions count with life insurance? 

When a life insurance application asks you about convictions, they mean all convictions including vehicle-related ones. So, you would need to provide more information about any DUIs or other convictions involving a vehicle on your driving record. You may be required to submit a motor vehicle report that has more details about your traffic convictions. This report will also list your moving traffic violations (running a stop sign, not signaling, etc.) as well as non-moving violations (seat belt tickets, registration tickets, etc.). The life insurance company may then use this information to assess the risk to insure you. In their eyes, someone who has a ton of tickets, as well as criminal convictions, may be seen as someone who is “high risk” for them to insure.  

Can I lie about my criminal record on my life insurance?

We would never recommend that you lie on a life insurance application. Call us sticklers, but if the insurance company finds out you’ve had any criminal convictions and you said you haven’t had any, they may decline your application or decline your family the life insurance death benefit money after you die. After paying for life insurance premiums, you wouldn’t want your family to come out at the end of it with nothing! Additionally, most policies have a two-year contestability period. The contestability period of an insurance policy lasts two years from the date the policyholder was approved for coverage. This means an insurance company has two years after it issues the policy to void the coverage or adjust the premiums if it discovers an error in a material fact in the application.

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Does past drug use affect life insurance?

Life insurance companies use a variety of factors to determine what premiums they will charge for a policy. One of those factors is past drug use. Whether it’s the case that you smoked a joint years ago or if you’re an active user of other drugs, the insurance companies want to know. But will it affect your eligibility and price for life insurance? The answer depends on what you’ve done, when, and how often.

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Yes, if you have done drugs in the past, it will affect your life insurance. Even if you’ve only done them once, the insurance company wants to know about it. When applying for life insurance, applicants are typically asked to disclose the consumption of any drugs. This includes:

  • Marijuana
  • Cocaine
  • Methamphetamine
  • Heroine
  • Steroids
  • Mushrooms
  • LSD
  • Prescription drugs

If you’ve done these drugs that doesn’t necessarily mean you’ll be denied life insurance or that your price will be crazy high. You may still be eligible for a standard rate. It depends on the following:

  • What drugs you have done
  • How long ago
  • If you are still doing them
  • If you are seeking treatment because of your drug use

Insurance companies ask about drug use because those who do drugs, even recreational drugs, may be at a higher risk of health issues or premature death compared to those who don’t use. If you’re an active user, insurance companies consider you a “risky person” that may cost them your life insurance payout sooner rather than later. So, they either deny the application or adjust the price according to how risky they think the behaviour is. This pricing adjustment is called a “rating.”

Each company will have a certain number of years that they will ask you about. If you’ve done drugs at all in the last 12 months, you will be declined for most traditional life insurance policies. However, if it’s been longer, you may still be able to get coverage.

If you’ve taken drugs in the last… Your probable underwriting outcome for Traditional Life Insurance will be…
12 months (just one time) Decline
3+ years (just one time) Rating (higher)
5+ years (just one time) Rating (lower)
Frequently (more than once, often)  Decline

Life insurance and prescription drugs

When applying for life insurance, insurers will typically ask about an individual’s prescription drug use, including the type of medication, the dosage, and the reason for taking the medication. Taking prescription drugs is fine. What life insurance companies are most concerned about is whether there is an abuse issue with that drug. For example, the use of commonly prescribed opioids such as oxycontin, fentanyl, or morphine can be highly addictive and may cause addiction issues or overdose if they are used incorrectly. 

Life Insurance and marijuana

While smoking cannabis is legal, using it (including edibles) more than 3 times in one week will mean a higher price for your life insurance. Consuming marijuana this month qualifies you for smoker’s rates. If you are a daily marijuana smoker you’ll have a tough time getting approved for traditionally underwritten life insurance. In such cases, non-medical life insurance providers can be a coverage option, albeit at an even higher premium than fully underwritten policies (more on that below).

Weed and life insurance

Life insurance and hard drugs

Hard drug use, such as heroin, cocaine, or methamphetamine, can have a significant impact on an individual’s ability to obtain life insurance or affect the cost of their premiums. Hard drug use can have a range of negative health consequences, including an increased risk of premature death, heart disease, and other serious health conditions. In some cases, an insurer may require a medical examination or additional information about an individual’s drug use history before issuing a policy.

Can I get life insurance if I’ve been to rehab?

Yes, it is possible to get life insurance if you have been to rehab. While it may be more difficult to obtain coverage, most insurers will take into account an individual’s history of drug use when assessing their risk level. Factors such as the age at which the individual began using drugs, how long they have been using drugs for, and whether they are still actively using drugs are all taken into consideration by insurers.

Additionally, many insurers require a medical exam or additional information about an individual’s drug use before issuing a policy. Depending on the type of drug used and the amount of time since last usage, the insurer may issue a policy with higher-than-average premiums or deny the application altogether.

If you are in rebab at the time of application, it may be more difficult to obtain life insurance coverage. Life insurers typically want to see that an individual has successfully completed a treatment program and has maintained sobriety for a period of time before issuing a policy. They may ask you to hold off on applying until you complete treatment, or you may look into other life insurance options with guaranteed acceptance or no-medical exams.

Life insurance for drug users

Depending on your health and drug use history, you may be eligible for standard term or permanent life insurance. However, if your relationship with drugs is a bit more complicated than “a couple joints back in your college days”, you might consider some other types of life insurance policies that skip the extensive medical questionnaires, exams, or drug tests.

No-Medical life insurance

With no-medical life insurance, you either only have to answer a few medical questions or no questions at all, depending on the type of policy— the no-medical policy is either a simplified issue or a guaranteed issue policy. Pricing is higher than medically underwritten policies: the insurance provider takes on more risk by offering you a policy without the underwriting review or asking more stringent questions about your health.

Simplified issue life insurance

Simplified issue life insurance requires that you answer a FEW questions about your medical history for the life insurance application, rather than undergoing a full physical medical exam and interview process. There may still be some forms of medical testing involved, depending on the company. However, the qualifications for the number of years since your last instance of drug use is more relaxed with simplified no-medical policies than traditional policies.

life insurance drug use

Guaranteed life insurance

Guaranteed issue life insurance requires NO medical questions or medical underwriting. You qualify for coverage, regardless of your health. This may be the best option if you have an extensive history of drug use, if you experience health problems because of drugs, or you simply want to avoid urine or blood tests, medical questions, or medical exams. Keep in mind though, this is the most expensive type of term life insurance coverage and often has lower coverage amounts.

Company Years since last drug use
Edge Benefits Not asked – guaranteed acceptance

What's the difference between simplified life insurance and guaranteed life insurance?

Can I get life insurance as an active drug user?

It’s possible if you are a current drug user, but it might be difficult. If you’ve used at all in the last 12 months (other than marijuana), insurers will decline you for traditional policies. You may still qualify for simplified life insurance but with less coverage. For example, you may only qualify for $50,000, where as with traditional life insurance you could qualify for up to $5 million. 

Can I get life insurance if I’ve been to rehab?

Yes, it is possible to get life insurance if you have been to rehab. However. It may be more difficult to obtain coverage. Most insurers will take into account an individual’s history of drug use when assessing their risk level. Factors such as the age at which the individual began using drugs, how long they have been using drugs for, and whether they are still actively using drugs are all taken into consideration by insurers.

If you are in rebab at the time of application, you may be declined—remember, any use in the last 12 months is usually a decline for traditional life insurance. Life insurers typically want to see that an individual has successfully completed a treatment program and has maintained sobriety for a period of time before issuing a policy. They may ask you to hold off on applying until you complete treatment, or you may look into other life insurance options with guaranteed acceptance or no-medical exams.

Should I disclose drug use on a life insurance application?

Yes, you should disclose drug use, even if it was just one time. If the insurance company cross-examines your file and finds out that you lied on your application, you might be denied coverage at the time of application OR even when your family goes to file a claim. The insurance company has two years after it issues the policy to void the coverage or adjust the premiums if it discovers an error or lies in the application—this is known as the contestability period.

Does life insurance cover overdose death?

In most cases, life insurance policies cover overdose deaths. If a policyholder dies as a result of an accidental overdose and the policy is in good standing, the beneficiaries should receive the death benefit from the policy. 

However, if the policyholder died as a result of an intentional overdose within the first two years of the policy (meaning the death was by suicide), it will not be covered. In most cases, Canadian life insurers will not pay out for suicidal deaths within the first two years of starting their policy—after that, suicide is covered.

Life insurance and alcohol use

Like drug use, excessive alcohol consumption can increase the risk of premature death, which insurers take into consideration when assessing an individual’s risk level. When applying for life insurance, insurers will typically ask about an individual’s alcohol consumption habits, including the frequency and quantity of alcohol consumed. If an individual has a history of excessive alcohol use or has sought treatment for alcoholism, it may result in higher premiums or difficulty obtaining life insurance.

The number of drinks that is considered “too many” for life insurance purposes will depend on several factors, such as the individual’s age, weight, and overall health. The Canadian Centre for Substance Use and Addiction notes the following health guidelines: 

  • 0 drinks per week — Not drinking has benefits, such as better health, and better sleep.
  • 2 standard drinks or less per week — You are likely to avoid alcohol-related consequences for yourself or others at this level.
  • 3–6 standard drinks per week — Your risk of developing several types of cancer, including breast and colon cancer, increases at this level.
  • 7 standard drinks or more per week — Your risk of heart disease or stroke increases significantly at this level.
  • Each additional standard drink radically increases the risk of alcohol-related consequences.

However, insurers may have their own guidelines for what they consider excessive alcohol consumption, and these guidelines may vary from one insurer to another.

Life insurance and smoking

The stress that smoking inflicts on one’s body has lasting detrimental health effects (source: CDC). Tobacco consumers are much likelier to have a health condition later in life like cancer, heart disease, and stroke. While there are many more repercussions to smoking, it is these deadly medical conditions that make a smoker’s life riskier to insure. Depending on the age of the applicant and the amount of coverage applied for, the cost of life insurance for smokers can be higher by 50 to 100% compared to those for non-smokers.

You are considered a smoker if you have used or consumed any of the following products in the last 12 months:

  • Cigarettes
  • E-cigarettes
  • Cigars
  • Cigarillos
  • Chewing Tobacco
  • Recreational marijuana (more than 3 times a week)
  • Nicotine products
  • Vapes

Applying for life insurance as a drug user

During the application for life insurance, you will be asked about any past use of illicit drugs, legal drugs, or alcohol use including:

  • Marijuana
  • Cocaine
  • Methamphetamine
  • Heroine
  • Steroids
  • Mushrooms
  • LSD
  • Prescription drugs

The insurance company will want to know when you used these substances, how often, if you are still using them, if you’re going to treatment for them, and if you have long-term health effects from your drug history.

You must be honest about your past drug use when you apply for life insurance—if the insurance company finds out you lied, your coverage for your family may be denied altogether. Those with a history of drug abuse may be declined by some companies, but others are more lenient.

Life insurance providers may require you to submit medical records, medical tests, or drug tests depending on your history. Life insurance providers will also use the following information to determine your life insurance rates:

Our licensed insurance experts at PolicyAdvisor can help you find the best life insurance policy if you have a history of drug use, whether that means just experimenting 10 years ago or you’re in recovery. Schedule a call with one of our advisors today!

Frequently Asked Questions 

Do I need to take a drug test to get life insurance?

Do I need to take a drug test to get life insurance?

In a sense, yes. With traditional life insurance, you will be required to undergo a medical test that includes a blood and urine sample. These tests pick up things like kidney function, blood sugar levels, cholesterol levels, and liver function, but they will also pick up any tobacco, drugs, or alcohol in your system. So insurers don’t test for drugs exclusively, but any drug in your body will get picked up on the blood or urine test.

Can I buy life insurance as a recovering addict?

Yes, it’s possible to buy life insurance as a recovering addict. However, the process of obtaining life insurance may be more complex and require additional information about your recovery journey. You may be required to provide information about the length of your sobriety, the type of treatment you received, and any ongoing therapy or support groups that you participate in. You may be declined traditional life insurance if you’ve used in the last 12 months, but you may be simplified issue life insurance, or worst-case scenario guaranteed life insurance.

Can you get life insurance if you take steroids?

Yes, but taking steroids can potentially affect your price for life insurance. Anabolic steroids, which are synthetic versions of the male hormone testosterone, are often used to enhance muscle growth and athletic performance. However, steroid use is also associated with various health risks, including liver damage, cardiovascular disease, and other serious conditions. Because there are some health risks involved, insurance companies may increase your premiums in relation to those health risks.

Can I get life insurance with mental health issues?

Yes, you can get life insurance if you have mental health issues. Just like drug use and life insurance, your eligibility depends on your diagnosis, severity, and treatment of mental health conditions such as bipolar disorder, depression, or anxiety.

Applying for life insurance as a drug user

During the application for life insurance, you will be asked about any past use of illicit drugs, legal drugs, or alcohol use including:

  • Marijuana
  • Cocaine
  • Methamphetamine
  • Heroine
  • Steroids
  • Mushrooms
  • LSD
  • Prescription drugs

The insurance company will want to know when you used these substances, how often, if you are still using them, if you’re going to treatment for them, and if you have long-term health effects from your drug history.

You must be honest about your past drug use when you apply for life insurance—if the insurance company finds out you lied, your coverage for your family may be denied altogether. Those with a history of drug abuse may be declined by some companies, but others are more lenient.

Life insurance providers may require you to submit medical records, medical tests, or drug tests depending on your history. Life insurance providers will also use the following information to determine your life insurance rates:

Our licensed insurance experts at PolicyAdvisor can help you find the best life insurance policy if you have a history of drug use, whether that means just experimenting 10 years ago or you’re in recovery. Schedule a call with one of our advisors today!

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State of the Nation: Canadian Life Insurance Trends 2021

PolicyAdvisor’s latest research finds that only 48% of Canadians feel their insurance coverage adequately protects their families from the financial impact of COVID-19 should they become ill or pass away from the virus.

Our State of the Nation: Life Insurance Trends 2021 report takes the temperature on Canadians’ attitude towards spending, saving, job security, and life insurance in a near post-pandemic economy. 

While the data found consumers plan to trim budgets across the board in 2022, life insurance is spared from major cuts at this point in the pandemic.

Canadians know they’ll feel some pocketbook pain in the next 12 months. Cost uncertainty of pricing for items like grocery bills and mortgage rates are top of mind and may lead to spending cuts across the board.

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More insights from State of the Nation: Life Insurance Trends 2021

  • Over half of Canadians surveyed (59%) are concerned about inflation’s effect on the cost of living and rising interest rates. 
  • Job security concerns worry many Canadians (14%) facing a stalled economy. 
  • Canadians plan on spending less on entertainment (51%), travel (43%), and clothing (42%). 
  • The least expendable budget item for surveyed Canadians is life and health insurance. Eighty percent (80%) will maintain their current level of insurance protection throughout the ongoing health crisis, or even purchase more.
  • Over half (52%) of Canadians feel uncertain as to whether they have adequate financial protection for themselves or their loved ones should they be stricken with a COVID-related sickness or death.
  • The perceived expense of life insurance is a primary barrier for 45% of those that haven’t purchased life insurance.
life insurance trends 2021

Stay tuned for more in-depth analysis and breakdowns of each insurance trend in 2022. Browse the report below or download the full resolution version for free.

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The survey was conducted via Survey Monkey’s Canadian panel in November 2021 and included 500+ qualified respondents. All graphs rounded to the nearest percentage point.

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State of the Nation: Canadian Life Insurance Trends 2020 – Pandemic Checkup

Canadians are anxious right now. A global pandemic has changed the way we interact, live, and work. The State of the Nation: Life Insurance Trends 2020 – Pandemic Checkup is a follow-up to our 2019 State of the Nation. Back then we examined consumer trends and attitudes about life insurance planning across the country; but, a lot can change in a year! This year’s checkup seeks to determine consumer attitudes and buying behaviour towards life insurance coverage considering COVID-19’s impact on their lives.

Our research – which you can find below – shows that the recent Coronavirus pandemic has changed the way Canadians value life insurance and introduced an urgency to their need for coverage. Canadians are looking to protect themselves from unforeseen circumstances now more than ever, and are held back by misconceptions when it comes to extending their life insurance coverage during COVID-19.

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Majority of Canadians feeling anxious about their finances

More than 8 out of 10 Canadians with dependents feel anxious about their financial future in the face of COVID-19. This could be due to many factors including a pessimistic view on economic recovery, especially for those that have lost or are at the risk of losing employment or those needing to cash out their retirement savings at this time. As public and private debt continue to soar, austerity measures are expected in the medium term.

Hopefully, with recent news of effective vaccines on the way in early 2021, some of these anxieties will prove to be unfounded.

financial anxiety post covid-19

Almost 2 in 5 Canadians rely solely on their employer for life insurance coverage

38% of respondents stated they only have life insurance coverage through their group or workplace benefits, while 14% stated they don’t have any life insurance coverage at all.

Overall, 65% of Canadians say they rely on their group benefits for some or all of life insurance coverage. Recent research from the Conference Board of Canada suggests that 12% of companies making layoffs due to COVID-19 don’t plan on extending workplace benefits to laid-off employees. This could leave some Canadian households with a significant insurance shortfall.

Almost half of respondents say they have some sort of individually-owned coverage whether it is their sole coverage or augments the policy they have through their workplace benefits.

2020 canadian life insurance coverage source

Cutting expenses, but not premiums

Only 13% of Canadians plan on trying to save money by reducing what they spend on life insurance premiums. Instead, most Canadians plan on tightening their budget when it comes to entertainment, restaurants, travel, and clothing.

It’s safe to say that Canadians value life insurance and the security it offers in tumultuous times. However, for those Canadians that do feel the need to take a critical financial eye to what they are spending on coverage, there are ways to save money on life insurance.

They have options such as:

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What types of insurance to Canadians value most

Coverage that protects one’s life and health is considered the most essential to Canadians right now; this is understandable given the health concerns of the current pandemic.

Home and auto coverages are deemed a little less important. The devaluation of auto insurance can be attributed to more people working from home and no longer using their vehicle to commute; this has led to many Canadians choosing a lower mileage tier in their auto coverage.

Travel insurance is not highly valued at the moment with travel restrictions in place in most parts of Canada. This answer may have been different in March when COVID-19 travel restrictions were new and led to many trip cancellations for Canadians, both abroad and in their own country.

 

canadians value life insurance more during pandemic

How important is life insurance to Canadians?

Only 2% of Canadians feel life insurance is less important to own considering COVID-19, while 35% have not changed their views one way or the other.

However, almost two-thirds (63%) of Canadians now feel life insurance is more important to own than before the pandemic hit. COVID-19 has led to a majority of Canadians realizing how suddenly life-changing events can affect the financial outcome of those that depend on them.

how important is life insurance to Canadians

Are Canadians buying more life insurance coverage?

44% of Canadians plan on or have already purchased additional life insurance coverage because of COVID-19. COVID-19 has been a trigger for Canadians to purchase life insurance and a wake-up call for them to understand the state of their finances, create a budget and plan, and lock in the financial support and security they require to feel safe and sound for anything life may throw at them next.

While the other 56% of Canadians may have made no changes to their life insurance, this can be attributed to their comfort with their level of coverage and knowledge that the insurance products they’ve chosen can adequately protect them at this time.

Canadians are buying more life insurance coverage due to covid-19 graph

Barriers to purchasing life insurance

The perceived inability to purchase coverage online prevents 30% of Canadians from purchasing life insurance or adding to their existing coverage. Since COVID-19, Canadian consumers have seen industries and legacy companies adapt to the new reality of online service fulfillment. In turn, they expect insurance companies to work like e-commerce but have not seen that expectation realized.

27% feel life insurance is too expensive and 23% cite product complexity. There is a clear knowledge gap when it comes to the life insurance marketplace.

Canadians can save money and learn more about their potential policies by comparing quotes with an online broker.

Almost 12% of respondents feel buying life insurance takes too long, which can also be addressed with more modern insurance tools and practices via an online broker. 11% of respondents don’t want to participate in the exams or blood collection that can accompany medical underwriting. This speaks to another blind spot for Canadian insurance seekers unaware of the many non-medical life insurance options available.

Lastly, a lack of need prevents 36% of Canadians from purchasing any additional coverage, as they most likely already have coverage and feel no need for an additional policy.

what prevents canadians from purchasing life insurance

Customers expect insurance to work like other online retailers

Speaking to the aforementioned expectations of shoppers in the post-COVID landscape, the majority of Canadians would purchase life insurance online if given the choice. Only 21% of respondents now insist on meeting with a broker (compared to almost 30% in our previous survey).

Luckily for Canadians, online options for life insurance have increased post-COVID. Many insurance companies are approving up to $1 million in coverage (with some even going up to $2 million) without requiring a medical exam (for those below the age of 50 and in regular health).

Unfortunately, almost a quarter of respondents are not sure one way or the other if they would purchase life insurance if they complete their transaction online. More solid education from carriers and brokers around the options that are available to them could help them make an informed choice.

canadians want to buy life insurance online

Final thoughts

The biggest realization one can take away from this research is that COVID-19 has changed Canadian opinions about how much coverage they need and how they want to get it. 44% of respondents have either taken out new life insurance coverage or plan on doing so in the near future.

The appetite for online fulfillment of a life insurance policy has increased 50% year over year. Coronavirus has jump-started several industries into a new online era, and life insurance is no different. If there is any silver lining, it is the innovation in Canadian policy delivery that we have seen so far in 2020, and the even greater advances we’ll see in 2021 and beyond.

The survey was conducted via Survey Monkey’s Canadian panel in November 2020 and included 500+ qualified respondents. All graphs rounded to the nearest percentage point.

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GUIDE: COVID-19 financial relief and support in Canada

The COVID-19 pandemic has far-reaching effects on all aspects of our lives, including personal finances.

According to a survey of 2000 Canadians conducted by MNP Consulting in 2021, over 30% are on the verge of insolvency. With a wave of layoffs and furloughs, this figure has most likely increased in recent weeks. In fact, almost 1 million Canadians applied for Employment Insurance as of the beginning of April 2020 (Global News).

In times like these, Canadians are increasingly anxious about their financial future. This is a normal feeling. Many of us will need to take new and unfamiliar steps to manage our financial situations.

But there is positive news – the Canadian government announced several different relief measures for individuals, families and businesses affected by COVID-19. Keep these services and programs top of mind as you work out your financial plans in the coming months and prepare as you best you can for an uncertain year ahead.

Government Relief Initiatives

We have compiled a summary of relief measures the Canadian and Ontario governments are offering to individuals. Details of various measures are given here.

Please note that this information is not static: As the plans are fleshed out and more measures are announced, we will keep updating this list. For the most up-to-date information, you need to visit Canada’s COVID-19 Economic Response Plan website.

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Individuals

Families

  • Emergency Care Benefits of up to $900 biweekly for 15 weeks for qualifying workers and parents
  • Canada Child Benefit (CCB): An extra $300 per child through CCB for 2019-20
  • $200-250 for school supplies and online learning per child, as a one-time grant (Ontario-specific)
  • $40-60 per day for parents of school-age children with special needs (Ontario specific)
  • The filing date for Income Tax returns is deferred to June 1, 2020. Tax balances due are deferred to August 31, 2020, without any penalty
  • A one-time special payment for low- and modest- income families through the Goods and Services tax credit
  • Mortgage support: Case-by-case assistance, including no penalty mortgage deferral (see below)
  • Credit cards: Reduction in rates, case-by-case assistance (see below)
  • Renters: Freeze on evictions in most provinces

Those sick, quarantined, or in directed self-isolation

  • No medical certificate required to access Employment Insurance (EI) sickness benefits

Those facing unemployment

  • The Canada Emergency Response Benefit: a taxable benefit of $2,000 a month for up to 4 months to workers who have lost their income (see below)

Shelters

  • $50 million for women’s and sexual assault centers 
  • $157.5 million to support people experiencing housing insecurity and homelessness

Indigenous Communities

  • $305M for a new Indigenous Community Support Fund

Seniors

  • A reduction in minimum withdrawals from Registered Retirement Income Funds (RRIFs) by 25% for 2020, to mitigate portfolio value decline
  • Practical services: $9 million to support Canadian seniors, including grocery and medication delivery through local organizations

Students and Recent Graduates

  • Student loans: To support those with student loans during COVID-19, payments will be suspended without interest accruing to borrowers until September 30th, 2020 (read more)

Youth

  • $7.5 million in funding to Kids Help Phone, a service which offers 24/7 mental health counselling over phone calls, text and live chat to Canadian youth
credit cards canada coronavirus

Canada Emergency Response Benefits – CERB

If you have had to stop working or lost your job because of COVID-19, you should apply for the Canada Emergency Response Benefit (CERB), whether or not you are eligible for Employment Insurance (EI). 

The benefit is available from March 15 to October 3, 2020. If you became eligible for EI on or after March 15, you need to apply for CERB and it will not affect your EI benefits eligibility when the benefit ends in October.

The benefit is processed in 4-week periods. Depending on your situation, you can re-apply every 4 weeks, for a maximum of 16 weeks (4 periods).

You can apply through one of two methods:

  • Online, through the Canadian Revenue Agency’s (CRA) My Account portal
  • Offline, through an automated phone service (1-800-959-2019 or 1-800-959-2041)

Your payments will be credited through direct deposit to your bank account (most Canadian banks have updated their web portals to make this easier to set up) or by cheque.

For more details, including specific eligibility criteria, please visit the CRA’s website.

Who to contact?

  • Benefits and financial help for children and families are handled by the Ministry of Children, Community and Social Services. They can be contacted at 1-888-789-4199. (Ontario specific – other provinces may vary)
  • To apply for CERB, you need to log in to your CRA account or create one if you have not accessed it online before. The CRA also maintains a helpline where you can speak to an agent: 1-800-959-8281
  • EI: Depending on your eligibility, you can apply for EI benefits such as maternity, parental and caregiving benefits. For EI, you need to apply online.

Personal Finance

Credit cards

Most of Canada’s major banks announced they are temporarily reducing credit card interest rates to provide relief to customers during the COVID-19 pandemic.

Bank of Montreal (BMO) and Scotiabank
  • Temporarily reducing rates to 10.99% for personal and small business customer receiving payment deferrals
National Bank
  • Reducing annual interest rates to 10.99% for clients receiving three-month payment deferrals and temporary increases in credit limits on a case-by-case basis
CIBC
  • Lowering interest rates to 10.99% on personal credit cards for users who request to skip a payment
RBC
  • After an advisor completes a financial review, customers can be eligible for a 50% credit of their interest charges for a specific period of time
Desjardins
  • Temporarily reducing interest rates to 10.99% for all personal members and clients with a Desjardins credit card and who are deferring payments 

While some of these changes are automatic, in many cases you are required to call your financial institution or credit card company and request they apply these measures to your account.

Banks generally charge interest fees between 15-22% on credit cards, so this is a significant decrease. The caveat is that these deferrals do not provide debt relief and interest will continue to accrue during the deferral period.

The federal government is also exploring providing low-interest credit options to Canadians, though nothing concrete has been announced thus far.

Student Loans

The National Student Loans Service Centre (NSLSC) announced payments will be suspended without interest accruing to borrowers until September 30th, 2020 to support those with student loans during COVID-19. This is an automatic process; you do not have to apply for a deferral. You may optionally continue to make payments through your NSLSC account.

However, this is applicable to only loans issued by federal and provincial government institutions. If your student line of credit was issued by a private institution, such as one of Canada’s major banks, you will need to contact them to find out what relief measures they may offer.

Support for Renters

This varies from province to province. On March 17, the Ontario government announced that no new eviction notices will be issued until “further notice” and the enforcement of scheduled evictions will be postponed. While renters are still required to pay rent during this period, they should inform their landlord and work with them to come up with a practical arrangement if they cannot make payments at this time.

Under Ontario’s Residential Tenancies Act, landlords cannot charge fees or penalties for late rent payments.

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Mortgage Support

The federal government, through the Canada Mortgage and Housing Corporation (CHMC), is permitting lenders to allow immediate payment deferral on mortgages covered by CMHC’s mortgage loan insurance.

All homeowners currently in good financial standing with their mortgage lender can apply for mortgage relief from their lender if they have been impacted by COVID-19. This will be processed on a case-by-case basis. Mortgage deferral is not equivalent to mortgage forgiveness. Interest will accrue on any mortgage payments that are deferred, and payments will need to resume once the deferral period is complete. Even if a mortgage isn’t insured through CHMC, homeowners should contact their lender to find out their options.

The following announcements have been made by some of Canada’s largest mortgage lenders:

BMO
  • Up to a 6-month payment deferral on a case-by-case basis
Scotiabank
  • Mortgage payment deferrals are available for customers experiencing hardship
National Bank
  • Deferral of mortgage payment without accruing additional interest for 2 months. You will need to continue paying administrative charges and mortgage insurance premiums
CIBC
  • Up to a 6-month payment deferral for mortgages on a case-by-case basis
RBC
  • You may skip up to two monthly payments. For longer term relief, applications will be evaluated by financial advisors

Other Loans (Personal, Line of Credit, Auto Loan)

Most banks have announced they are offering “opportunities for relief” for these products.

Some banks, such as RBC, offer the option to immediately defer payments of principal and income for a period of up to six months depending on their needs. Depending on whether it is a fixed or variable interest product, deferred interest will be added to the outstanding loan balance, but interest may or may not be charged on the deferred portion. Contact your individual lender for up-to-date info, as the measures vary greatly across institutions.  

The effects of these measures on credit scores, if any, is still not known.

General Tips

Other General Tips for getting through this difficult time:

  • Offers via email and text require extra scrutiny. Calls and messages offering free relief from the CRA, creditors, or any other agency may be fraudulent or part of a phishing scheme aimed at acquiring your personal information. Contact the CRA, your bank, telephone service provider or any other utility directly to verify any offers or check on your account status.
  • Proceed with caution when exploring unsecured personal loans, payday loans, and other high interest sources of credit. These lenders offer huge amounts of credit with immediate availability. However, these should be considered only as a last resort when one has exhausted all other options for loans or credit; these products have multiple hidden charges, escalating late payment fees, and extremely high, cumulative interest rates.
  • The Ontario Works Program can help you with the cost of food and housing if you are in temporary financial need. This includes Emergency Assistance for those facing financial crisis due to COVID-19 or other emergency situations (such as floods, fire, etc).

COVID-19 and Financial Protection

Getting life insurance quotes and other living benefits during this time can still be straightforward with a digital broker. We’ve created some resources to help you navigate the insurance world during this current situation.

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Call us at 1-888-601-9980 or book time with our licensed experts.
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State of the Nation: Canadian Life Insurance Trends 2019

Canadians are underinsured.

Our first State of the Nation: Canadian Life Insurance Trends 2019 seeks to determine consumer trends and attitudes about life insurance planning across the country, and it   uncovers several stunning findings about the lack of financial protection amongst Canadians in 2019.

Unlike most life insurance surveys that poll all Canadians as respondents, our study sought feedback only from those Canadians who actually need Life Insurance. Thus the results you see below are based on answers from those Canadians that have financial dependents (i.e. family members that depend on their income for settling debts such as mortgage and credit cards, or for support in paying for education, living expenses, and more).

The results – presented below – are eye-opening, with hard numbers revealing startling truths about the state of  Canadians’ financial protection and key takeaways around the national state of life insurance ownership, needs, knowledge, and appetite for change.

Canada: An uninsured nation?

Of those who have financially dependent family members, 16% do not have any life insurance coverage. But almost as problematic is the fact that 33% of respondents have coverage solely through their employer or group. This means 49% of Canadians with dependents have never purchased life insurance themselves.

While a life insurance policy through one’s employer or group affiliation is better than none at all, it can be problematic for a couple of reasons. Firstly, in most cases employer-provided coverage is minimal: a typical group benefit life insurance policy is equivalent to only one or two years of the policyholder’s salary. The bigger issue is that if the insured leaves the particular job, group, or association through which they have the policy, they mostly lose this insurance coverage. 

They also lose time; individual coverage is less expensive in one’s earlier years when there are fewer potential complications to medical underwriting. While a group policy is a nice top-up, it should not be the primary source of one’s coverage.

How did you acquire life insurance coverage?

Life insurance ownership rates

The biggest surprise was the extent to which Canadians are underinsured: The Financial Consumer Agency of Canada suggests that life insurance should cover between seven and ten years of the holder’s annual income, which is in line with many industry practitioners’ recommendation of ten years of annual income coverage. Yet, well over half of the study’s respondents (54%) have coverage equal to only two years or less of their annual salaries. A mere 22% had between two and five years’ worth of coverage.

Only nine percent of those surveyed are solidly within the recommended range.

Overall, this means 77% of Canadians are dramatically under-insured, with policies that will only cover their obligations for at most five years, a full two years less than the minimum recommendation.

How much of your annual income would your life insurance cover?

Life insurance average years of coverage

Key life insurance ownership takeaways

  • 49% of Canadians with dependents have never purchased life insurance
  • 54% of the same group have only covered 2 years or less of their salary should they pass
  • 91% of Canadians are dramatically under-insured

Life insurance needs: Canadians not honest with themselves

Just how significant is this life insurance shortfall? When asked for hard numbers, the average shortfall among respondents was $256,000. What is even more startling is that this is a self-acknowledged shortfall that respondents know exists but they haven’t started bridging it yet. 

There are several potential reasons for a shortfall like this to exist. First, many may not realize how underinsured they really are, until they are asked the question. When asked how often they reviewed their life insurance coverage, less than a quarter (22%) of respondents indicated they did so annually (the recommended frequency). 

Twenty-eight percent said they review life insurance coverage either every two or three years, but more than a third (36%) say they have never reviewed their life insurance coverage and needs. All in, almost 80% of Canadians fail to sufficiently review their life insurance coverage.

Suggested reading

How often do you review your life insurance coverage?

Life insurance coverage checkup frequency

And, despite more than three quarters of Canadians being significantly under-insured, nearly half of respondents (43%) say they are confident that they have adequate life insurance, with 57%knowing about or unsure of the adequacy of their coverage.

How confident are you in the adequacy of your life insurance coverage?

Life insurance coverage confidence

This shows a definite disconnect between the perception and reality of the country’s financial protection. Canadians are either misinformed, or simply don’t understand what their life insurance needs are. Traditional advisors and brokers don’t make it easy to educate ones’ self in regards to the ins and outs of life insurance. 

Regardless, it’s clear Canadians require more education when it comes to making life insurance decisions – and luckily PolicyAdvisor.com is dedicated to giving them the answers they seek.

Key life insurance needs takeaways

  • The average self-acknowledged life insurance shortfall for Canadians with financial dependents is $256,000
  • Almost 80% of Canadians fail to adequately review their life insurance coverage.
  • Fifty-seven percent don’t know or acknowledge they don’t have enough life insurance coverage.

Life insurance literacy – not a thing yet

Only 35% of Canadians claim they understand how their life insurance policy works “very well,” versus the balance who only understand their coverage “somewhat” or not at all.

Do you understand how your life insurance policy works?

Life insurance knowledge confidence

In light of this knowledge deficit, Canadians offered many reasons for not obtaining additional life insurance, with almost half indicating cost and 20% the aforementioned lack-of-understanding as a barrier.

This further underscores the need for better education and transparency around life insurance. There is a clear misconception that life insurance policies are unaffordable and complicated. This is unfortunate, as there are potentially many ways Canadians can provide themselves with financial protection within their budget with straightforward terms and coverage.

Other reasons for not obtaining additional insurance included procrastination (29%) and lack of a trusted advisor (10%).

Why have you not purchased life insurance?

Life insurance reasons for not getting

Key life insurance knowledge takeaways

  • Sixty-five percent of those surveyed don’t totally understand how insurance works
  • Almost half of those surveyed think life insurance is prohibitively expensive
  • Twenty percent of those surveyed put off purchasing life insurance because they think it is too complicated

Appetite for digital disruption

Thanks to an evolving digital landscape and a tech-savvy population, Canadians are able to better educate themselves about their insurance needs. However, while they are happy to seek information online, they are slower on the uptake when it comes to purchasing life insurance digitally.

This is gradually improving. Although 29% of respondents said they prefer a traditionally fulfilled in-person process with an advisor, 60% indicated a preference for an online process with  some support to complete the transaction. The main takeaway? Over 70% of Canadians crave an online component to their life insurance buying journey. 

How would you prefer to purchase life insurance?

Appetite for digital offerings in life insurance

While globally, digital fulfillment for life insurance is quite common, this is still new territory for Canadians. Despite some hesitations, we see a definite appetite amongst Canadians to add life insurance coverage, if supported through online pathways, and PolicyAdvisor.com is here to help guide them through their life insurance buying journey. One life insurance purchase at a time.

Download the report below, or check it out and pass it along using Slide Share.

The survey was conducted via Survey Monkey’s Canadian panel in September 2019 and included 500+ qualified respondents. All graphs rounded to the nearest percentage point.

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Call us at 1-888-601-9980 or book time with our licensed experts.
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